If NBA investigation finds these are Donald Sterling’s comments it is time for NBA to finally act.

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For years, former commissioner David Stern and the other owners of NBA teams have stood around while Donald Sterling has been an embarrassment to the NBA. They enabled him. Sterling paid the largest fine in American government history for housing discrimination. The stories of his racist actions and comments are extensive and legendary. He ran his team for a profit not to win, at least until recently. Through it all the league did nothing.

Now TMZ has audio allegedly of Sterling arguing with his girlfriend, because she put on her Instagram account a picture of her with Magic Johnson when she met him (she soon after took it down). The audio is hard to listen to it is so disgusting, but here are a few “highlights.”

“It bothers me a lot that you want to broadcast that you’re associating with black people. Do you have to?”

“You can sleep with [black people]. You can bring them in, you can do whatever you want. The little I ask you is not to promote it on that … and not to bring them to my games.”

“I’m just saying, in your lousy f******* Instagrams, you don’t have to have yourself with, walking with black people.”

“…Don’t put him [Magic] on an Instagram for the world to have to see so they have to call me. And don’t bring him to my games.”

Sterling comes off as sad, and the kind of racist in a suit (to quote Henry Aaron) who doesn’t want to discuss his issues but will act on them in private.

The NBA is investigating, said NBA Executive Vice President of Communications Mike Bass.

“We are in the process of conducting a full investigation into the audio recording obtained by TMZ. The remarks heard on the recording are disturbing and offensive, but at this time we have no further information.”

Current commissioner Adam Silver was already slated to address the media in Memphis before the Grizzlies face the Thunder. He will certainly address this, although I’d be surprised if he said much at this point, he’s a lawyer and guarded.

Magic Johnson responded on twitter saying Donald Sterling will get his wish.

If the investigation shows this is Sterling saying these vile things, the NBA finally needs to act. Decisively.

This isn’t on the players to act, this is on the league, on the other owners of teams (who tend not to want to punish their own, less that boomerang back on them someday). Owning a team does not award the right to say anything you want, do anything you want without repercussions. Sterling has been enabled by the NBA ownership and league office for too long, it is time for that to end. It is time for the league to back up it’s rhetoric and say that this behavior is unacceptable for any person.

RELATED: Enabling Sterling must stop, writes Joe Posnanski

The league should do what MLB did with Marge Schott — ban him for an extended period from having any interactions or contact with the team, none with operations at all. Push him out of his cushy courtside seats or going back to the locker room. End his courtside party each game where he gets to bask in celebrity.

Eventually that and more forced Schott to sell the team. We should all be so lucky in this case.
Already one Clipper, DeAndre Jordan, made his thoughts known on Instagram.

You can be sure other players will comment as well. Clippers’ star Chris Paul is the president of the players’ union right now, he will have to address this at some point.

But the league should be the one to act. It’s time.

Report: Dante Cunningham re-signing with Pelicans

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An intriguing battle emerged late in free agency over Dante Cunningham.

The Pelicans and Timberwolves were desperate at small forward, and Cunningham rare contributor at the position still available. New Orleans even traded a second-rounder and cash to dump Quincy Pondexter and get far enough below the hard cap to take advantage of Cunningham’s Bird Rights.

That’ll pay off.

Shams Charania of Yahoo Sports:

It’s not the $3,106,500 Cunningham opted out of, but a $2.3 million salary beats his minimum ($2,106,470), which is all Minnesota could’ve offered.

That’s a great rate on someone who might be the Pelicans’ starting small forward, considering Solomon Hill‘s injury. Even if he plays behind Tony Allen on a team that starts small on the perimeter, Cunningham will reduce the time New Orleans must rely on also-rans.

Cunningham is probably better at power forward, but he can defend either position. He also has become a good enough 3-point shooter to credibly play small forward.

For the Pelicans, he’s a huge upgrade at a bargain price.

Kevin Durant cops to tweets, calls elements of them ‘childish’ and ‘idiotic’

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Kevin Durant – tweeting in the third person, suggesting he forget to switch to a secret Twitter account – said he left the Thunder because he didn’t like the organization or playing for Billy Donovan and that Oklahoma City’s surrounding cast around himself and Russell Westbrook was lacking. Durant also appeared to have a second Instagram account he has used to insult critics.

Durant at TechCrunch:

Durant:

I do have other another Instagram account, but that’s just for my friends and family. So, I wouldn’t say I was using that to clap back at anybody.

But I use Twitter to engage with the fans. I think it’s a great way to engage with basketball fans.

But I happened to take it a little too far, and that’s what happens sometimes when I get into these basketball debates. Or what I really love is just to play basketball. I went a little too far.

And I don’t regret clapping back at anybody or talking to my fans on Twitter. I do regret using my former coach’s name and the former organization that I played for. That was childish. That was idiotic. All those type of words. I regret doing that, and I apologize to him for doing that.

But I don’t think I’ll ever stop engaging with my fans. I think they really enjoy it, and I think it’s a good way to connect us all. But I will scale back a little bit right now and just focus on playing basketball. So, I want to move on from that. It was tough to deal with yesterday. I was really upset with myself. But definitely want to move on and keep playing basketball. But I still want to interact with my fans, as well.

Durant can defend himself all he wants on social media. Fans, even those who detest him, do enjoy the interaction.

But an anonymous-looking account defending Durant provides no joy to those fans. They don’t – or at least didn’t – know they were interacting with the famous basketball star. This is something else entirely.

And it sure looks like Durant used his secret Instagram account to clap back at fans. Via SB Nation:

Durant denying that really makes it hard to accept this as him coming clean.

Mostly, Durant just opened himself to numerous follow-up questions:

Did he really dislike the Thunder organization? Did he really dislike playing for Donovan? If yes to either question, why? If no to either question, why say that? How does lying serve the fans he’s claiming he wants to engage?

Dwight Howard changes story, blames Magic front office for bringing up firing Stan Van Gundy

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While sipping from a can of Pepsi, Stan Van Gundy calmly explained to the assembled media that Magic management told him Dwight Howard wanted the coach fired. Then, an unsuspecting Howard walked up and put his arm around Van Gundy. Van Gundy slinked away, leaving Howard to answer questions.

That 2012 press conference was an all-time great NBA moment.

Lee Jenkins of Sports Illustrated:

To hear Howard tell it, he has been the victim of more subtle misunderstandings than Larry David. The excruciatingly awkward press conference, when Stan Van Gundy confirmed that Howard was lobbying the Magic front office to fire him, only for an unsuspecting Howard to join Van Gundy and deny what the coach claimed? “That previous summer, the front office asked me about Stan, and I told them I thought he was losing his voice with the team. But they were the ones who said they should start looking for other coaches.”

Howard already admitted in 2014 he told the Magic he thought Van Gundy should have been fired after the 2011 playoffs. Howard even griped that Orlando didn’t listen to him!

I get that Howard is (again) trying to rehabilitate his image, but he has to do a better job of keeping his story straight.

Bulls hire Doug Collins as senior advisor

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Doug Collins burns out. Burns out his players, burns out himself. That was his reputation through 11 seasons coaching the Bulls, Pistons, Wizards and 76ers.

When Collins left Philadelphia in 2013, he declared he was done coaching. There was just too much pressure, he said.

Perhaps, Collins has found a role that better suits him.

Vincent Goodwill of CSN Chicago:

In a surprise announcement, the Chicago Bulls have brought former coach Doug Collins back into the fold, naming him a senior advisor to Executive Vice President John Paxson.

Even among NBA personnel, Collins was a basketball expert in his time. Whether he has kept up in a rapidly evolving league is an open question.

It won’t hurt having his voice in the room. It might hurt if the Bulls lean too heavily on it.

Hopefully, everyone entered this arrangement for the right reasons. Paxson played for Collins in Chicago. Collins’ son – Chris Collins – coaches nearby Northwestern. An overreliance on comfort won’t yield positive results. The Bulls need forward-thinkers, not just familiar faces. Successful executives put in a lot of work and aren’t just hanging around to be close with family.

This hire probably won’t move the needle much, but there’s certainly a chance it could – in either direction.