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Jordan Brand unveils the Air Jordan XX9

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NEW YORK — Jordan Brand unveiled the latest iteration of its signature sneaker at a private event in Manhattan on Thursday, and the Air Jordan XX9 immediately impressed thanks to its ground-breaking and innovative design.

From the official release:

“The Air Jordan XX9 features the world’s first performance-woven upper. Finding inspiration in Italy, the home of some of the world’s greatest craftsmen, the Jordan design team created an upper that provides structure, support, interior comfort and exterior abrasion resistance. Using state-of-the-art weaving machines, the team learned they could provide all four major elements of the shoe in a single layer of material.”

“In the past, we’ve drawn inspiration from myriad places—everything from fighter jets to motorcycles—and have ended up with some pretty fun designs along the way,” said Tinker Hatfield, Vice President of Creative Concepts. “This year, our inspiration and challenge to ourselves was to create the best performance basketball shoe ever—and I think the XX9 and the performance-woven upper pay that off.”

“The performance-woven upper delivers superior abrasion resistance, along with an entirely new look on the outside of the shoe. The structure and fit of the shoe are engineered through Flight Web tunnels, and strategic panels of stiffer and softer flex to enhance natural motion. The absence of numerous layers and adhesion technologies creates an incredibly comfortable, sock-like interior lining with superior breathability. Using webbed straps that wrap the foot and integrate with the laces, the Flight Web fit system offers superior mid-foot lockdown that moves with the athlete. Woven channels in the upper enhance the Flight Web fit system, while a double-lasted heel helps dampen the impact on hard landings. Articulated padding in the collar adds to the premium, signature feel of the shoe and helps prevent the heel from slipping.”

Hatfield and Michael Jordan were in attendance, and both spoke to the unique process that makes the Jordan XX9 the first shoe of its kind.


Jordan XX9Video Maker

But while the woven upper was impressive, this particular shoe had to follow in the footsteps of what was widely regarded as the best performance basketball shoe to hit the market in quite some time in the Jordan XX8. And by the accounts of wear-testers, including Jordan Brand athlete Russell Westbrook, they managed to somehow make the XX9 perform at an even higher standard, thanks to evolving the Flight Plate to provide an even smoother ride.

“The plate provides managed compression and deflection of the Nike Zoom Air cushioning units, creating a larger sweet spot for optimal performance,” it was explained. “In this year’s shoe, the forefoot and heel are linked by a tendril – a small bridge of outsole – providing a smoother heel-to-toe transition.”

The performance reviews will ultimately determine the success of the XX9, but there’s no question that the design process is already an amazing step in the evolution of basketball footwear from the game’s most iconic brand.

The Air Jordan XX9 launches in September in the two colorways shown, and for a few more photos from the launch, check out the gallery below.


Jordan XX9 SamplesVideo Maker

Report: Thunder almost definitely won’t trade Russell Westbrook this season

OKLAHOMA CITY, OK - MAY 28:  Russell Westbrook #0 of the Oklahoma City Thunder handles the ball during the first half against the Golden State Warriors in game six of the Western Conference Finals during the 2016 NBA Playoffs at Chesapeake Energy Arena on May 28, 2016 in Oklahoma City, Oklahoma. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Maddie Meyer/Getty Images)
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Russell Westbrook negotiated himself a raise of more than $8 million and chalked it up to loyalty.

Is the feeling mutual?

The Thunder can trade Westbrook six months after he signed his contract extension, which make him eligible to be dealt Feb. 4. The trade deadline will be a few weeks later.

Would Oklahoma City trade its franchise player during that narrow window?

Steve Kyler of Basketball Insiders:

Sources close to the situation say the Thunder’s view on Westbrook is to see what he can do as the single focal point of the team and plan to keep the noise out of the equation until next summer.

sources close to the situation have said, there is almost no scenario in which the Thunder look at trades with Westbrook this year.

Building around Westbrook is certainly the Thunders City’s first choice. According to this report, they’ll give that route at least a full season to work.

But is there truly no worst-case scenario for the season’s first few months that would convince Oklahoma City to abort the plan early?

The Thunder became accustomed to winning big with Kevin Durant. It’s one thing to know they’ll take a step back after his departure to the Warriors. It’s another to live it every day.

Oklahoma City doesn’t want to lose Westbrook in 2018, when he’ll become an unrestricted free agent. One reported plan is trying to sign Blake Griffin next summer, and that would certainly require Westbrook’s continued presence.

It’d also likely require the Thunder winning at a reasonable clip next season. Griffin probably isn’t leaving the Clippers for a crummy team, even if it’s to his native Oklahoma.

Winning will also be a key ingredient in persuading Westbrook to stay. Absent that, the other way to get value from him is trading him, and he’ll be more valuable if traded in February. Teams will covet the extra half season and playoffs with him on the roster.

Of course, that also applies to the Thunder. If Westbrook can help them reach the postseason and maybe even make some noise in it, they’ll gladly ride him.

But if the playoffs become a far-fetched dream by the trade deadline… I’m curious just how devoted Oklahoma City remains to Westbrook in that scenario.

Did the Clippers change their name?

OAKLAND, CA - NOVEMBER 04:  Blake Griffin #32 of the Los Angeles Clippers helps Chris Paul #3 get up from the court during their game against the Golden State Warriors at ORACLE Arena on November 4, 2015 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
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The Clippers rebranded themselves with a new logo and uniforms last year.

Did they also give themselves a new name?

Mike Chamernik of Uni Watch:

The Los Angeles Clippers not only changed their name, but they did it a year ago. No one has seemed to notice. Yes, they are still known as the Clippers. The L.A. Clippers.

L.A.

As in, that’s their location name. Not just an abbreviation.

The proof is everywhere. The Clippers refer to themselves as the L.A. (or, sometimes LA) Clippers on their own website, and on their various social media accounts, including Twitter, Facebook and Instagram. NBA.com refers to them as the L.A. Clippers in stories, transactions listings and site menus, even when mentioning the Los Angeles Lakers (who still go by the full city name). And now, ESPN.com has all references to the city name as LA, both on the team’s page and in standings and schedules.

One of my key pieces of evidence is the team’s media guide (PDF), which says copyright L.A. Clippers.

Chamernik presents a compelling list of evidence, but the Clippers’ silence on the issue – they didn’t return his requests for comment – is odd. Teams usually trumpet any rebranding with grandiose announcements and contrived rational.

Look at this line from the Clippers’ new-uniform announcement: “In addition, the silver lining seen in the Clippers wordmark signifies the renewed collective optimism of Clipper Nation.”

If they want to be L.A. rather than Los Angeles, why didn’t the Clippers tout their edgy and modern new name style? That’s more believable than silver lining representing the collective optimism of the fan base of one of the worst franchises in the history of professional sports.

Whatever peculiarities have accompanied the rollout of this apparent renaming, the proof is in the pudding – and that seems to say they’re the L.A., not Los Angeles, Clippers.

76ers butt of Daily Show joke about Donald Trump’s plan

EAST RUTHERFORD, NJ - OCTOBER 31:  Donald Trump sits courtside at the New Jersey Nets and the Chicago Bulls game at the Izod Center on October 31, 2007 in East Rutherford, New Jersey. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the term and conditions of the Getty Images License Agreement (Photo by Nick Laham/Getty Images)
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This is why the 76ers fired Sam Hinkie.

They’ve become a national laughingstock, even beyond NBA circles.

Philadelphia’s younger players developing and the addition of a couple veterans should help the team become regularly, rather than historically, bad. But the 76ers haven’t yet escaped the dismal reputation that became an embarrassment to ownership (which will still reap the rewards of Hinkie’s Process).

See this clip from The Daily Show on Donald Trump’s policing plan for the latest example (hat tip: CSN Philly).

 

Report: Lakers signing Zach Auguste

PHILADELPHIA, PA - MARCH 27:  Zach Auguste #30 of the Notre Dame Fighting Irish celebrates after a basket in the second half against the North Carolina Tar Heels during the 2016 NCAA Men's Basketball Tournament East Regional Final at Wells Fargo Center on March 27, 2016 in Philadelphia, Pennsylvania.  (Photo by Elsa/Getty Images)
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The Lakers have given 15 players – the regular-season roster limit – a guaranteed salary for next season.

But they could open a roster spot by trading (ha!) or waiving Nick Young.

Who could fill it? One candidate: Undrafted Notre Dame big man Zach Auguste.

Eric Pincus of Basketball Insiders:

Auguste is probably getting a partial guarantee, but I wouldn’t pencil him in for the regular-season roster just yet – even if the Lakers waive Young. I expect the Lakers to sign multiple players to partially guaranteed deals and bring them to camp to compete.

If they waive Auguste, the Lakers could assign his D-League rights to their affiliate, the D-Fenders. Ideally, though, he’d make the regular-season roster – but that outlook will probably be true for multiple Lakers by the time training camp begins.

Auguste is a skilled interior scorer who excels in the pick-and-roll and can also post up. He improved greatly as a rebounder last season, but how much of that is due to outgrowing his competition as a senior? He’s already 23. Auguste has shown no range on his jumper, and he’s not a rim protector. Despite his mobility, his pick-and-roll defense is also lacking.

Good for the Lakers getting him in their pipeline, but don’t expect too much.