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Jordan Brand unveils the Air Jordan XX9

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NEW YORK — Jordan Brand unveiled the latest iteration of its signature sneaker at a private event in Manhattan on Thursday, and the Air Jordan XX9 immediately impressed thanks to its ground-breaking and innovative design.

From the official release:

“The Air Jordan XX9 features the world’s first performance-woven upper. Finding inspiration in Italy, the home of some of the world’s greatest craftsmen, the Jordan design team created an upper that provides structure, support, interior comfort and exterior abrasion resistance. Using state-of-the-art weaving machines, the team learned they could provide all four major elements of the shoe in a single layer of material.”

“In the past, we’ve drawn inspiration from myriad places—everything from fighter jets to motorcycles—and have ended up with some pretty fun designs along the way,” said Tinker Hatfield, Vice President of Creative Concepts. “This year, our inspiration and challenge to ourselves was to create the best performance basketball shoe ever—and I think the XX9 and the performance-woven upper pay that off.”

“The performance-woven upper delivers superior abrasion resistance, along with an entirely new look on the outside of the shoe. The structure and fit of the shoe are engineered through Flight Web tunnels, and strategic panels of stiffer and softer flex to enhance natural motion. The absence of numerous layers and adhesion technologies creates an incredibly comfortable, sock-like interior lining with superior breathability. Using webbed straps that wrap the foot and integrate with the laces, the Flight Web fit system offers superior mid-foot lockdown that moves with the athlete. Woven channels in the upper enhance the Flight Web fit system, while a double-lasted heel helps dampen the impact on hard landings. Articulated padding in the collar adds to the premium, signature feel of the shoe and helps prevent the heel from slipping.”

Hatfield and Michael Jordan were in attendance, and both spoke to the unique process that makes the Jordan XX9 the first shoe of its kind.


Jordan XX9Video Maker

But while the woven upper was impressive, this particular shoe had to follow in the footsteps of what was widely regarded as the best performance basketball shoe to hit the market in quite some time in the Jordan XX8. And by the accounts of wear-testers, including Jordan Brand athlete Russell Westbrook, they managed to somehow make the XX9 perform at an even higher standard, thanks to evolving the Flight Plate to provide an even smoother ride.

“The plate provides managed compression and deflection of the Nike Zoom Air cushioning units, creating a larger sweet spot for optimal performance,” it was explained. “In this year’s shoe, the forefoot and heel are linked by a tendril – a small bridge of outsole – providing a smoother heel-to-toe transition.”

The performance reviews will ultimately determine the success of the XX9, but there’s no question that the design process is already an amazing step in the evolution of basketball footwear from the game’s most iconic brand.

The Air Jordan XX9 launches in September in the two colorways shown, and for a few more photos from the launch, check out the gallery below.


Jordan XX9 SamplesVideo Maker

Aaron Gordon both legs over the mascot, ball-under-the-legs dunk (VIDEO)

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TORONTO — Zach LaVine won the NBA All-Star Saturday Dunk Contest, but in an epic night for my money this was the single best dunk.

Orlando’s Aaron Gordon broke ground with this one — guys have jumped over mascots and other players before (and a Kia hood), but by splitting their legs apart. Gordon just put both legs over Stuff (that’s the mascot’s name, Stuff the Magic Dragon, I don’t make this up) — and took the ball off the mascot’s head, went under his legs, and threw it down.

Insane.

Gordon deserved a trophy for his performance in this dunk contest.

Zach LaVine edges Aaron Gordon in epic, insane Dunk Contest

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TORONTO — That. Was. Amazing.

In a dunk contest that will go down with the all-time greats — Jordan vs. Dominique, Dr. J from the free throw line — Minnesota’s Zach LaVine defended his dunk contest title. Barely. Because Orlando’s Aaron Gordon was doing dunks nobody had ever seen before.

And LaVine was bringing it just as hard.

The two men advanced to the finals — dismissing Will Barton and Andre Drummond, each of whom had good dunks — and that was when it got wild.

There were four second-round dunks, and four perfect scores of 50. (That was in spite of Shaq, who wanted to give nines for second attempts.)

“I was prepared for four (second round dunks),” LaVine said. “To tell the truth, he came with something that no one else has done. He did two dunks that were just crazy with the mascots, jumping over them. We just kept pushing each other until the last dunk. I’ve got to give it up to my boy Will “The Thrill” Barton. It’s because of him I think I won. Because he said try to go from the free-throw line. I’d never done that before, and I just tried it. So I guess it was a great dunk. I think it was the best one ever.”

The Air Canada Centre crowd was exploding with every dunk. The two men went to a dunk-off — and got two more 50s.

“If I knew it was going to be like that, I would have prepared better and we would have been here dunking all night, going back 50 after 50 after 50 after 50,” Gordon said. “We would have been here all night. I didn’t know it was going to be like that. I was just hoping Zach was going to miss, and it wasn’t going to happen. You could see as my facial expressions when Zach dunks it, it’s like okay, that’s a 50. Like I know we’re going to have to dunk again.”

So they went to a second-round of overtime, where LaVine put up another 50 and won the contest.

Gordon was close to perfect.

Zach LaVine can flat-out fly.

Magic’s Aaron Gordon with the over-the-mascot mad dunk

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TORONTO — Aaron Gordon was giving Zach LaVine all he could handle in the Dunk Contest.

He blew the lid off the Air Canada Centre with this dunk in the first round — and it wasn’t even his best dunk of the night. Never seen this before.

This dunk contest was awesome, so much more video to come.

Zach LaVine opens Slam Dunk Contest title defense with spectacular behind-the-back slam (VIDEO)

during the BBVA Compass Rising Stars Challenge 2016 at Air Canada Centre on February 12, 2016 in Toronto, Canada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.
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TORONTO — Zach LaVine clearly heard all the talk that Aaron Gordon or Will Barton had a chance to upset him in the Slam Dunk Contest. He came out ready to prove his superiority right off the bat. This behind-the-back slam was his first attempt of the night:

Even better was the reaction, both from Andre Drummond and from LaVine’s Minnesota teammates: