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The Extra Pass: Nike Elite series meets the performance demands of Kevin Durant and LeBron James

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NEW YORK — The folks at Nike Basketball have once again rolled out Elite versions of the signature shoes for LeBron James, Kevin Durant and Kobe Bryant, just as they’ve done in advance of every postseason since 2012.

But the team faced perhaps its greatest challenge this season.

Bryant’s shoes didn’t need any modifications, considering the high-top, Kobe 9 Elite was already in its final stage the moment it was released. James and Durant, however, each had specific requests in terms of the improvements they wanted to see made to their shoes before the playoffs began.

Getting LeBron back into his more high-profile model wasn’t necessarily a priority for the Nike design team, but providing a performance improvement that James would feel comfortable with was definitely the goal that was in place.

The LeBron 11 was a huge success in terms of overall design and fan interest, but James himself caused a mild commotion when he ditched them early on in favor of one of his other models, the Zoom Soldier VII. Charles Williams, Senior Product Director for Nike Basketball, explained exactly what the issues were that James was experiencing.

“Early on, it was less about the components of the shoe, and more about fit,” Williams told NBCSports.com. “We went to a double-lasting proposition on the 11 that was a little bit different, so it was just more about forefoot fit, and making sure that when he cut, he wasn’t bumping up against anything, that he had enough volume.”

The fact that this was the first time one of LeBron’s shoes had an insert in it may have messed with the overall feel when taking his orthotic into account, which is essentially an additional layer of medical protection.

“When you’ve got an athlete that’s putting an orthotic in the shoe, it changes everything,” Williams said. “It changes the actual internal shape, it changes the actual internal volume and things of that nature. Players like KD and Kobe, they come right out of the box. But LeBron puts an orthotic in there, so that started to change things a little bit, especially because we had a drop-in. We’ve never had a drop-in (insert) before (on a LeBron signature shoe). So when you have a drop-in, something that kind of comes in and out — not unlike his orthotic — I think for him, mentally it was just a little difficult to get around.”

Along with the fit of the orthotic, James wasn’t feeling the level of lockdown in the 11s that he requires, and when he made cuts, he felt his foot sliding around in the shoe — another area which was unacceptable for the style that he plays.

All of that has been addressed with the LeBron 11 Elite, and the early results have been positive, if LeBron’s on-court decision to wear the model multiple times earlier than usual are to be believed.

“That’s why you’ve seen him wear the Elite model probably four or five times, and he’s never done that during the years that we’ve had the Elite project,” Williams said. “He typically starts April 17 when the playoffs start.”

The Nike design team went to Kevlar to increase the lockdown, which reduced the stretch in the material from 30 percent down to about two percent. LeBron laces up his shoes as tightly as possible on the bench before tip-off, to the point where he’s been known to break shoelaces. The lockdown aspect has been the most consistently important feature to him over the years, and it seems as though the team was able to address those concerns with the adjustment in the Elite materials.

A slightly lower cut to the Elite model (LeBron prefers a mid- as opposed to a high-top), along with added support on the outside that the design team refers to as a “roll bar” all helped to keep him from moving around inside the shoe, while providing the ultimate support for when he cuts. That extra support on the outside was by far the Elite version’s biggest overall enhancement.

“We knew that once we put that “roll bar” on it he was going to be able to have that confidence that when he cuts, he was on the foot bag,” Williams said. “And that way, we would be able to give him more of a free range of motion.”

A lot seemingly went into LeBron’s concerns. With Durant, it was a little less complicated.

His biggest request was to increase the cushioning on his shoe to the maximum level possible, while keeping a low-to-the-floor profile that is a perfect match for the complexities of his game.

“One of the big things for KD is really about impact protection,” Williams said. “As his game has evolved and as he’s really catapulted himself to be the best player in the world on any given night, we wanted to make sure that we were providing him with those things that he’s always asked us for. And one of them was this notion of cushioning, to make sure that the underfoot cushioning was something that night in and night out, he got consistently. And on a lot of the previous models he did what we would call a hybrid cushioning, where we had a max bag in the heel which gives you that protection when you’re coming down six, eight times your body weight. And then we would put zoom air in the forefoot, (which) literally gives you that instant response, that instantaneous gratification. So with KD, we said we’re going to go to a bag that will provide him with consistency across the board. It was ultimately what he’s been asking us for — maybe not specifically for the bag, but for that level of performance.”

The players, obviously, have little to do with the execution. They simply know what they want, and it’s up to the design team to figure out how to make that happen.

“KD wanted that cushioning, but he also wanted to feel very low to the ground based on the game that he plays,” Williams said. “So we made the bag lower by removing a lot of the foam that we would typically have in between the bag and the shoe.”

The Elite series has traditionally featured mostly black and white models, but this year’s class has all kinds of colors added to the project. There are three sets of colorways currently in the works, with the Gold series being the one that most resembles the past projects, but just barely.

Still, the team is driven by the performance aspect of the shoes above all else, and that’s the message that they ultimately want to get across.

“As much as we want to be provocative, we just want consumers to know that there’s a performance benefit rooted in that,” Williams said. “If I could just have consumers not view these as aesthetic propositions, if they could truly understand the competitive advantage that we’re looking to give them every time we create one of these shoes, that would be my dream.”

“This is about making sure that the best players in the world go into battle for the most esteemed goal that they’re trying to reach,” Williams said. “We give them products that really measure up to that.”


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Giannis Antetokounmpo called for 10-second violation on free throw (video)

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This Giannis Antetokounmpo 10-second violation was a year in the making.

Unfortunately for the Trail Blazers, it was too little, too late. Antetokounmpo still finished with 15 points, 12 rebounds, 11 assists, four blocks and two steals in the Bucks’ 115-107 win.

Iman Shumpert injures hand while missing open dunk (video)

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Plenty went right for the Cavaliers in their 126-94 win over the Knicks last night, but there were a few snags.

LeBron James and his teammates repeatedly failed the water-bottle challenge in the closing moments (though Kyrie Irving eventually nailed it).

Kevin Love‘s nose malfunctioned.

And Iman Shumpert injured his hand while missing an open dunk.

If Shumpert was faking as an excuse for missing, he sold it hard. Defending 4-on-5 on the other end, Cleveland ceded a 3-pointer. Then, Shumpert remained hunched over while the Cavs brought the ball up-court. It seems Shumpert might have been popping back in a dislocated finger, which jibes with him staying in the game – and shows his toughness.

But it also doesn’t erase the shame of hurting yourself while missing an open dunk.

Gregg Popovich calls coaching Tim Duncan-less Spurs a ‘refreshing’ and ‘fun’ challenge

WASHINGTON, DC - NOVEMBER 26: Head coach Gregg Popovich of the San Antonio Spurs argues a call against the Washington Wizards at Verizon Center on November 26, 2016 in Washington, DC. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Rob Carr/Getty Images)
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MINNEAPOLIS (AP)–  For so many years, the San Antonio Spurs have been defined by their consistency, an unprecedented level of stability that has brought five championships and established the organization as a model franchise in professional sports.

The colors don’t change. The coach doesn’t change. The core never changed.

After 20 years and those five titles, change has finally come to San Antonio.

Tim Duncan, the tone setter from the moment he was drafted in 1997, retired last summer. Tony Parker and Manu Ginobili have taken reduced roles this season, and the Spurs brought in seven new faces as part of a rare roster shuffle as they try to retool around Kawhi Leonard and LaMarcus Aldridge.

“It’s been at the same time a challenge and a refreshing sort of situation,” coach Gregg Popovich said. “The team is changing personnel-wise and where the ball goes and a few different players so we have to do things a little bit differently. There’s a give and take, strategy wise, to fit the group. It’s been a lot of fun. Watching some of the young guys get minutes and develop has been fun.”

Fun because while the faces have changed, the results have not. The Spurs (18-4) have navigated the bumps in the road that come with unfamiliarity and have the second-best record in the league, tied the star-studded Golden State Warriors (18-3) in the win column. They have started the season 13-0 on the road and can match last year’s Warriors for the best road start in league history with a win in Chicago on Thursday night.

It hasn’t always been pretty for these Spurs. They’re not the same ruthless, precise machine that steamrolled the league during championship runs. They have had to muddle through things, overcome mistakes and struggle while they get acclimated to one another.

Newcomers like six-time All-Star Pau Gasol, steady veteran David Lee, Argentinian point guard Nico Laprovittola and shot-blocking center Dewayne Dedmon have had to work hard to integrate into a culture that is as enduring as any.

“You could see it in our games. Sometimes our offense is stagnant, our defense isn’t moving well or in our help positions,” Leonard said. “We have a big playbook on the offensive end. It’s just hard to learn it. It was hard for me to learn it. I didn’t get it down until probably my second or third year. We’ve just got to keep giving a consistent effort and being into the game and into our playbook and just keep moving from there.”

The result has been a team that tends to start slow, fall behind and then gradually digs its heels in. They are 5-4 at home, where they only lost once all of last season. They’ve lost to the Magic at home, were thumped by the Clippers and have not recaptured the breathtaking form they showed in a 29-point win at Golden State on opening night. But the wins keep coming.

“I think the first eight to 10 games was the coaching staff trying to figure out what lineups we’re going to play and there were a lot of changes, a lot of trying what works best,” said Gasol, who signed as a free agent this summer. “But now I think there’s more consistency, there’s more defined lineups. Guys know when to come in, when they’re going to play and what’s expected of them.”

The Spurs have won 13 of their last 14 games, and Popovich has leaned on his core more than he has in years to get them off to a good start. Leonard and Aldridge both average more than 33 minutes per game, the first time San Antonio has had two players averaging that much playing time since 2008-09.

“It’s been interesting to see how the team develops and comes together and who the leaders will be without Timmy being that overriding factor for so long,” Popovich said.

Leonard, for years the ultra-quiet storm trooper of the Spurs army, has been much more vocal this season. Gasol’s personality and approach have been a perfect fit as most expected and Ginobili and Parker are still there to help filled the void left by Duncan’s retirement.

And little by little, the new guys are getting up to speed.

“They’ve done a great job of making it easy for us and for Pop to throw them into the fire and trust them to know the system,” Green said. “We’ll continue to help them and they will continue to be sponges and absorb it.”

Kyrie Irving sticks water-bottle challenge before Cavaliers-Knicks buzzer (video)

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The Cavaliers were trying the water-bottle challenge on the bench late in their 126-94 win over the Knicks last night, but the national telecast showed Cleveland players only failing to flip a water bottle and have it land upright on the floor – including an erratic attempt from LeBron James that bounced onto the court.

Thankfully, the local post-game show had an angle of Kyrie Irving nailing the bottle flip just before the game ended, his toss just leaving his hands before the final buzzer. Count it!