Miami Heat v Los Angeles Lakers

The Extra Pass: Nike Elite series meets the performance demands of Kevin Durant and LeBron James

4 Comments

NEW YORK — The folks at Nike Basketball have once again rolled out Elite versions of the signature shoes for LeBron James, Kevin Durant and Kobe Bryant, just as they’ve done in advance of every postseason since 2012.

But the team faced perhaps its greatest challenge this season.

Bryant’s shoes didn’t need any modifications, considering the high-top, Kobe 9 Elite was already in its final stage the moment it was released. James and Durant, however, each had specific requests in terms of the improvements they wanted to see made to their shoes before the playoffs began.

Getting LeBron back into his more high-profile model wasn’t necessarily a priority for the Nike design team, but providing a performance improvement that James would feel comfortable with was definitely the goal that was in place.

The LeBron 11 was a huge success in terms of overall design and fan interest, but James himself caused a mild commotion when he ditched them early on in favor of one of his other models, the Zoom Soldier VII. Charles Williams, Senior Product Director for Nike Basketball, explained exactly what the issues were that James was experiencing.

“Early on, it was less about the components of the shoe, and more about fit,” Williams told NBCSports.com. “We went to a double-lasting proposition on the 11 that was a little bit different, so it was just more about forefoot fit, and making sure that when he cut, he wasn’t bumping up against anything, that he had enough volume.”

The fact that this was the first time one of LeBron’s shoes had an insert in it may have messed with the overall feel when taking his orthotic into account, which is essentially an additional layer of medical protection.

“When you’ve got an athlete that’s putting an orthotic in the shoe, it changes everything,” Williams said. “It changes the actual internal shape, it changes the actual internal volume and things of that nature. Players like KD and Kobe, they come right out of the box. But LeBron puts an orthotic in there, so that started to change things a little bit, especially because we had a drop-in. We’ve never had a drop-in (insert) before (on a LeBron signature shoe). So when you have a drop-in, something that kind of comes in and out — not unlike his orthotic — I think for him, mentally it was just a little difficult to get around.”

Along with the fit of the orthotic, James wasn’t feeling the level of lockdown in the 11s that he requires, and when he made cuts, he felt his foot sliding around in the shoe — another area which was unacceptable for the style that he plays.

All of that has been addressed with the LeBron 11 Elite, and the early results have been positive, if LeBron’s on-court decision to wear the model multiple times earlier than usual are to be believed.

“That’s why you’ve seen him wear the Elite model probably four or five times, and he’s never done that during the years that we’ve had the Elite project,” Williams said. “He typically starts April 17 when the playoffs start.”

The Nike design team went to Kevlar to increase the lockdown, which reduced the stretch in the material from 30 percent down to about two percent. LeBron laces up his shoes as tightly as possible on the bench before tip-off, to the point where he’s been known to break shoelaces. The lockdown aspect has been the most consistently important feature to him over the years, and it seems as though the team was able to address those concerns with the adjustment in the Elite materials.

A slightly lower cut to the Elite model (LeBron prefers a mid- as opposed to a high-top), along with added support on the outside that the design team refers to as a “roll bar” all helped to keep him from moving around inside the shoe, while providing the ultimate support for when he cuts. That extra support on the outside was by far the Elite version’s biggest overall enhancement.

“We knew that once we put that “roll bar” on it he was going to be able to have that confidence that when he cuts, he was on the foot bag,” Williams said. “And that way, we would be able to give him more of a free range of motion.”

A lot seemingly went into LeBron’s concerns. With Durant, it was a little less complicated.

His biggest request was to increase the cushioning on his shoe to the maximum level possible, while keeping a low-to-the-floor profile that is a perfect match for the complexities of his game.

“One of the big things for KD is really about impact protection,” Williams said. “As his game has evolved and as he’s really catapulted himself to be the best player in the world on any given night, we wanted to make sure that we were providing him with those things that he’s always asked us for. And one of them was this notion of cushioning, to make sure that the underfoot cushioning was something that night in and night out, he got consistently. And on a lot of the previous models he did what we would call a hybrid cushioning, where we had a max bag in the heel which gives you that protection when you’re coming down six, eight times your body weight. And then we would put zoom air in the forefoot, (which) literally gives you that instant response, that instantaneous gratification. So with KD, we said we’re going to go to a bag that will provide him with consistency across the board. It was ultimately what he’s been asking us for — maybe not specifically for the bag, but for that level of performance.”

The players, obviously, have little to do with the execution. They simply know what they want, and it’s up to the design team to figure out how to make that happen.

“KD wanted that cushioning, but he also wanted to feel very low to the ground based on the game that he plays,” Williams said. “So we made the bag lower by removing a lot of the foam that we would typically have in between the bag and the shoe.”

The Elite series has traditionally featured mostly black and white models, but this year’s class has all kinds of colors added to the project. There are three sets of colorways currently in the works, with the Gold series being the one that most resembles the past projects, but just barely.

Still, the team is driven by the performance aspect of the shoes above all else, and that’s the message that they ultimately want to get across.

“As much as we want to be provocative, we just want consumers to know that there’s a performance benefit rooted in that,” Williams said. “If I could just have consumers not view these as aesthetic propositions, if they could truly understand the competitive advantage that we’re looking to give them every time we create one of these shoes, that would be my dream.”

“This is about making sure that the best players in the world go into battle for the most esteemed goal that they’re trying to reach,” Williams said. “We give them products that really measure up to that.”


Nike Basketball Elite 2014Video Maker

Report: Sacramento Kings reach one-year deal with Ty Lawson

INDIANAPOLIS, IN - APRIL 23:  Ty Lawson #10 of the Indiana Pacers celebrates against the Toronto Raptors during game four of the 2016 NBA Eastern Conference Quarterfinal Playoffs at Bankers Life Fieldhouse on April 23, 2016 in Indianapolis, Indiana.   NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Andy Lyons/Getty Images)
Leave a comment

Ty Lawson said that wherever he signed, “they’re going to get me for cheaper than I feel I’m worth … I feel like I’m overlooked in free agency.”

That lucky team — at least in Lawson’s mind — is the Sacramento Kings.

They have reached a one-year deal with him, reports Adrian Wojnarowski of The Vertical at Yahoo Sports.

Lawson bounced between Houston and Indiana last season, and struggled at both stops — he shot 39.3 percent last season with a far wbelow replacement lever PER of 9.7. He was better in Indiana than Houston.

Lawson also brings the baggage of a couple of DUIs in recent years and a reputation as a partier — including showing up to practice with alcohol on his breath. That hurt is free agent prospects, and is something Lawson denied to The Undefeated.

But I’m not a person out here like everyone thinks that I’m drunk all day. No, I don’t do that. A lot of my friends, we go out and celebrate. But I’m not that person in the morning getting drunk before practice. I think there is a big misconception about what everybody thinks. That’s what I basically tell them. I keep it honest.

The Kings will start Darren Collison at the point, but Lawson should get a decent run as a backup. Lawson is a solid playmaker and has a spot up shot, when he is right.

What the 28-year-old Lawson also will get is another chance — he hasn’t impressed in his past few stops and if that doesn’t change his NBA career could end soon.

Watch 50 top clutch shots of last NBA season

Leave a comment

There are 1,230 NBA games in a season, and decent amount of those come down to which team executes better in a close game late. (By the way, the best teams don’t win the most close games, the best teams have the most blowouts and aren’t in as many close games.)

What that means is there are a lot of game winners, a lot of clutch shots every season. The folks at NBA.com compiled them for you, and what else do you have to do on a Sunday night but watch 13 minutes of them.

Yes, there is plenty of Stephen Curry and Russell Westbrook in this one, but the clutch shot of the season belonged to Kyrie Irving.

Jason Terry chose Bucks because he wants to play, not just mentor

OAKLAND, CA - APRIL 27:  Jason Terry #31 of the Houston Rockets dribbles the ball against the Golden State Warriors in Game Five of the Western Conference Quarterfinals during the 2016 NBA Playoffs at ORACLE Arena on April 27, 2016 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
1 Comment

Jason Terry has talked about reaching out to multiple teams, including contenders, during free agency before settling on the Milwaukee Bucks. When he talked about why the Bucks, he spoke of believing in what Jason Kidd was building.

There may have been another reason: Minutes.

From Gery Woelfel of the Racine Journal Times:

Some NBA officials contend he signed with Milwaukee and rejected overtures from a handful of teams, including the reigning NBA champion Cleveland Cavaliers, because of potential playing time.

“He wants his minutes,’’ said an NBA executive, whose team had shown some interest in signing Terry. “He didn’t go there (Milwaukee) to sit on the bench.’’

Terry’s agent denied this, saying he wanted to be part of the Bucks.

If minutes was a key part of his decision, so what? Guys choose teams for money (usually), wins, to play with friends, lifestyle, and weather, plus other reasons — how much run they get is in that mix. It’s never just one thing. And playing time matters.

No doubt Terry will get run with the Bucks behind Matthew Dellavedova, although Giannis Antetokounmpo with the ball as point guard is what is going to make this team fun to watch.

Report: Other league executives don’t expect DeMarcus Cousins to stay in Sacramento

SACRAMENTO, CA - FEBRUARY 26:  DeMarcus Cousins #15 of the Sacramento Kings stands on the court during their game against the Los Angeles Clippers at Sleep Train Arena on February 26, 2016 in Sacramento, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
Getty Images
11 Comments

The vultures have been circling.

Other teams have called Sacramento GM Vlade Divac since the day he took office to inquire about the availability of DeMarcus Cousins — however, only George Karl took those calls and tried to run with it. The Kings know they have a franchise player, the best traditional center in the game right now, in Cousins and that is hard to come by. While it may not be easy — Cousins has always been demanding of those around him — they need to make it work.

Enter coach Dave Joerger, the guy who had success with difficult personalities in Memphis and got that team to the conference finals a couple of times.

Cousins has this season and next on his deal, and around the league the conventional wisdom is he bolts when this contract is up (hence the trade calls). Here is what one executive told Zach Harper of CBSSports.com.

“They’re fooling themselves if they think he’s sticking around,” said one league executive. “The good news for them is his value will always be high. There isn’t a point of no return in which you’re not getting high value for him. Teams will bid against each other in the trade market. Maybe [Cousins] doesn’t go for the biggest money in free agency but you’d love to have that card to play.”

The Kings aren’t giving up on being able to keep Cousins. They hope Joerger, the Olympics experience, some winning, a new building, and a trip to the playoffs will have Cousins thinking Sacramento is his home, where he wants to stay and build something.

I’d be surprised if the Kings seriously considered any move before next summer. But if Divac and company get the sense after this contract that they may not be able to keep Cousins — and let’s be clear, up to this point the organization has given him little reason to put his faith in them, Cousins is not unreasonable here — they have to make a move. This is not Oklahoma City where they can just turn the team over to Russell Westbrook, if Cousins goes it’s a rebuild in Sacramento (for a team that hasn’t made the playoffs in a decade).

Celtics fans (and the rest of you convinced Cousins is coming your way), you need to wait it out. This is not going to be some quick move this summer.

But the vultures are circling.