Miami Heat v Los Angeles Lakers

The Extra Pass: Nike Elite series meets the performance demands of Kevin Durant and LeBron James

4 Comments

NEW YORK — The folks at Nike Basketball have once again rolled out Elite versions of the signature shoes for LeBron James, Kevin Durant and Kobe Bryant, just as they’ve done in advance of every postseason since 2012.

But the team faced perhaps its greatest challenge this season.

Bryant’s shoes didn’t need any modifications, considering the high-top, Kobe 9 Elite was already in its final stage the moment it was released. James and Durant, however, each had specific requests in terms of the improvements they wanted to see made to their shoes before the playoffs began.

Getting LeBron back into his more high-profile model wasn’t necessarily a priority for the Nike design team, but providing a performance improvement that James would feel comfortable with was definitely the goal that was in place.

The LeBron 11 was a huge success in terms of overall design and fan interest, but James himself caused a mild commotion when he ditched them early on in favor of one of his other models, the Zoom Soldier VII. Charles Williams, Senior Product Director for Nike Basketball, explained exactly what the issues were that James was experiencing.

“Early on, it was less about the components of the shoe, and more about fit,” Williams told NBCSports.com. “We went to a double-lasting proposition on the 11 that was a little bit different, so it was just more about forefoot fit, and making sure that when he cut, he wasn’t bumping up against anything, that he had enough volume.”

The fact that this was the first time one of LeBron’s shoes had an insert in it may have messed with the overall feel when taking his orthotic into account, which is essentially an additional layer of medical protection.

“When you’ve got an athlete that’s putting an orthotic in the shoe, it changes everything,” Williams said. “It changes the actual internal shape, it changes the actual internal volume and things of that nature. Players like KD and Kobe, they come right out of the box. But LeBron puts an orthotic in there, so that started to change things a little bit, especially because we had a drop-in. We’ve never had a drop-in (insert) before (on a LeBron signature shoe). So when you have a drop-in, something that kind of comes in and out — not unlike his orthotic — I think for him, mentally it was just a little difficult to get around.”

Along with the fit of the orthotic, James wasn’t feeling the level of lockdown in the 11s that he requires, and when he made cuts, he felt his foot sliding around in the shoe — another area which was unacceptable for the style that he plays.

All of that has been addressed with the LeBron 11 Elite, and the early results have been positive, if LeBron’s on-court decision to wear the model multiple times earlier than usual are to be believed.

“That’s why you’ve seen him wear the Elite model probably four or five times, and he’s never done that during the years that we’ve had the Elite project,” Williams said. “He typically starts April 17 when the playoffs start.”

The Nike design team went to Kevlar to increase the lockdown, which reduced the stretch in the material from 30 percent down to about two percent. LeBron laces up his shoes as tightly as possible on the bench before tip-off, to the point where he’s been known to break shoelaces. The lockdown aspect has been the most consistently important feature to him over the years, and it seems as though the team was able to address those concerns with the adjustment in the Elite materials.

A slightly lower cut to the Elite model (LeBron prefers a mid- as opposed to a high-top), along with added support on the outside that the design team refers to as a “roll bar” all helped to keep him from moving around inside the shoe, while providing the ultimate support for when he cuts. That extra support on the outside was by far the Elite version’s biggest overall enhancement.

“We knew that once we put that “roll bar” on it he was going to be able to have that confidence that when he cuts, he was on the foot bag,” Williams said. “And that way, we would be able to give him more of a free range of motion.”

A lot seemingly went into LeBron’s concerns. With Durant, it was a little less complicated.

His biggest request was to increase the cushioning on his shoe to the maximum level possible, while keeping a low-to-the-floor profile that is a perfect match for the complexities of his game.

“One of the big things for KD is really about impact protection,” Williams said. “As his game has evolved and as he’s really catapulted himself to be the best player in the world on any given night, we wanted to make sure that we were providing him with those things that he’s always asked us for. And one of them was this notion of cushioning, to make sure that the underfoot cushioning was something that night in and night out, he got consistently. And on a lot of the previous models he did what we would call a hybrid cushioning, where we had a max bag in the heel which gives you that protection when you’re coming down six, eight times your body weight. And then we would put zoom air in the forefoot, (which) literally gives you that instant response, that instantaneous gratification. So with KD, we said we’re going to go to a bag that will provide him with consistency across the board. It was ultimately what he’s been asking us for — maybe not specifically for the bag, but for that level of performance.”

The players, obviously, have little to do with the execution. They simply know what they want, and it’s up to the design team to figure out how to make that happen.

“KD wanted that cushioning, but he also wanted to feel very low to the ground based on the game that he plays,” Williams said. “So we made the bag lower by removing a lot of the foam that we would typically have in between the bag and the shoe.”

The Elite series has traditionally featured mostly black and white models, but this year’s class has all kinds of colors added to the project. There are three sets of colorways currently in the works, with the Gold series being the one that most resembles the past projects, but just barely.

Still, the team is driven by the performance aspect of the shoes above all else, and that’s the message that they ultimately want to get across.

“As much as we want to be provocative, we just want consumers to know that there’s a performance benefit rooted in that,” Williams said. “If I could just have consumers not view these as aesthetic propositions, if they could truly understand the competitive advantage that we’re looking to give them every time we create one of these shoes, that would be my dream.”

“This is about making sure that the best players in the world go into battle for the most esteemed goal that they’re trying to reach,” Williams said. “We give them products that really measure up to that.”


Nike Basketball Elite 2014Video Maker

Thunder’s Russell Westbrook has 7th straight triple-double

Leave a comment

OKLAHOMA CITY (AP) — Russell Westbrook had his seventh consecutive triple-double Friday night in the Oklahoma City Thunder’s game against the Houston Rockets, the longest streak since Michael Jordan had seven straight in 1989.

Westbrook got his 10th rebound with 7:46 left in the fourth quarter. He already had 16 points and 10 assists. Westbrook finished with 27 points, 10 rebounds, and 10 assists.

The Thunder won the first six games during his streak, however they fell to James Harden and the Rockets 102-99. Harden was one rebound short of his own triple-double.

It was Westbrook’s 12th triple-double of the season and the 49th of his career. He is the NBA’s active leader in the category and ranks overall.

Jordan’s streak came during a run of 10 triple-doubles in 11 games.

NBA denies Raptors’ protest of loss to Kings

TORONTO, ON - OCTOBER 26:  Jonas Valanciunas #17 and DeMar DeRozan #10 of the Toronto Raptors high five after defeating the Detroit Pistons in an NBA game at Air Canada Centre on October 26, 2016 in Toronto, Canada.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Vaughn Ridley/Getty Images)
1 Comment

NEW YORK (AP) — The NBA has denied the Toronto Raptors’ protest of their 102-99 loss to the Sacramento Kings on Nov. 20.

The league announced the decision Friday.

Toronto argued that the game officials incorrectly called for an instant replay review of whether the Raptors’ Terrence Ross released a 3-point shot prior to the expiration of actual time remaining.

The Replay Center official reviewed video of the play using a digital timer and determined the actual time remaining in the game expired before Ross released his shot, and the shot therefore did not count.

The league found that calling for an instant replay review in this case was consistent with the playing rules because the game officials determined that there was a clock malfunction.

Cody Zeller throws it down all over Bismack Biyombo (VIDEO)

Leave a comment

Nobody can stop the Zeller brothers!

Well, that’s not exactly true. But in this case, Bismack Biyombo tried and Cody Zeller threw it down with authority over him.

I’m not starting a “Cody Zeller for the dunk contest” campaign, but this was impressive.

Doc Rivers doesn’t think Clippers complain too much to referees

PORTLAND, OR - APRIL 29: Doc Rivers of the Los Angeles Clippers has some words with referee Sean Wright #4 in the first quarter of Game Six of the Western Conference Quarterfinals during the 2016 NBA Playoffs at the Moda Center on April 29, 2016 in Portland, Oregon. NOTE TO USER: User expressly acknowledges and agrees that by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Steve Dykes/Getty Images)
Getty Images
2 Comments

Pop quiz: Which team complains the most to the referees in the NBA?

You probably answered “the Clippers.” Most fans do. So do most NBA referees — And everyone else. Which is why after a recent loss to Golden State, veteran Marreese Speight (a Warrior last season) pointed to the Clippers complaining about the officiating as part of the problem.

He went on to say that the scouting report is you can get in the Clippers’ heads by knocking them around a little. Which seems pretty obvious when you watch teams play them. Shockingly, Clippers coach Doc Rivers disagrees with that. Via NBCLosAngeles.com.

“The officiating thing, I don’t think, is our issue. I will say that,” said Rivers about the technical fouls. “If that were the problem, then, Golden State would be struggling. They’ve been No. 2 the last two years in techs, too. I think we need to point fingers in another direction than that.”

Doc may not like it, but Speights is right.

The Warriors do complain too much, but they also have a ring so more is forgiven. The problem for the Clippers is that reputation for complaining starts with Rivers — he complains as much or more than any coach in the league. Then it filters down through Chris Paul and Blake Griffin.

Is it fair that more is forgiven with winning? Moot question. Welcome to America. The Clippers complain a lot and have yet to get past the second round with this core. And at times there standing there complaining to the referees does get in the way of them getting back into defense, and they seem to go in a funk.

Want to prove all that wrong? Win. In the playoffs.