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The Extra Pass: Nike Elite series meets the performance demands of Kevin Durant and LeBron James

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NEW YORK — The folks at Nike Basketball have once again rolled out Elite versions of the signature shoes for LeBron James, Kevin Durant and Kobe Bryant, just as they’ve done in advance of every postseason since 2012.

But the team faced perhaps its greatest challenge this season.

Bryant’s shoes didn’t need any modifications, considering the high-top, Kobe 9 Elite was already in its final stage the moment it was released. James and Durant, however, each had specific requests in terms of the improvements they wanted to see made to their shoes before the playoffs began.

Getting LeBron back into his more high-profile model wasn’t necessarily a priority for the Nike design team, but providing a performance improvement that James would feel comfortable with was definitely the goal that was in place.

The LeBron 11 was a huge success in terms of overall design and fan interest, but James himself caused a mild commotion when he ditched them early on in favor of one of his other models, the Zoom Soldier VII. Charles Williams, Senior Product Director for Nike Basketball, explained exactly what the issues were that James was experiencing.

“Early on, it was less about the components of the shoe, and more about fit,” Williams told NBCSports.com. “We went to a double-lasting proposition on the 11 that was a little bit different, so it was just more about forefoot fit, and making sure that when he cut, he wasn’t bumping up against anything, that he had enough volume.”

The fact that this was the first time one of LeBron’s shoes had an insert in it may have messed with the overall feel when taking his orthotic into account, which is essentially an additional layer of medical protection.

“When you’ve got an athlete that’s putting an orthotic in the shoe, it changes everything,” Williams said. “It changes the actual internal shape, it changes the actual internal volume and things of that nature. Players like KD and Kobe, they come right out of the box. But LeBron puts an orthotic in there, so that started to change things a little bit, especially because we had a drop-in. We’ve never had a drop-in (insert) before (on a LeBron signature shoe). So when you have a drop-in, something that kind of comes in and out — not unlike his orthotic — I think for him, mentally it was just a little difficult to get around.”

Along with the fit of the orthotic, James wasn’t feeling the level of lockdown in the 11s that he requires, and when he made cuts, he felt his foot sliding around in the shoe — another area which was unacceptable for the style that he plays.

All of that has been addressed with the LeBron 11 Elite, and the early results have been positive, if LeBron’s on-court decision to wear the model multiple times earlier than usual are to be believed.

“That’s why you’ve seen him wear the Elite model probably four or five times, and he’s never done that during the years that we’ve had the Elite project,” Williams said. “He typically starts April 17 when the playoffs start.”

The Nike design team went to Kevlar to increase the lockdown, which reduced the stretch in the material from 30 percent down to about two percent. LeBron laces up his shoes as tightly as possible on the bench before tip-off, to the point where he’s been known to break shoelaces. The lockdown aspect has been the most consistently important feature to him over the years, and it seems as though the team was able to address those concerns with the adjustment in the Elite materials.

A slightly lower cut to the Elite model (LeBron prefers a mid- as opposed to a high-top), along with added support on the outside that the design team refers to as a “roll bar” all helped to keep him from moving around inside the shoe, while providing the ultimate support for when he cuts. That extra support on the outside was by far the Elite version’s biggest overall enhancement.

“We knew that once we put that “roll bar” on it he was going to be able to have that confidence that when he cuts, he was on the foot bag,” Williams said. “And that way, we would be able to give him more of a free range of motion.”

A lot seemingly went into LeBron’s concerns. With Durant, it was a little less complicated.

His biggest request was to increase the cushioning on his shoe to the maximum level possible, while keeping a low-to-the-floor profile that is a perfect match for the complexities of his game.

“One of the big things for KD is really about impact protection,” Williams said. “As his game has evolved and as he’s really catapulted himself to be the best player in the world on any given night, we wanted to make sure that we were providing him with those things that he’s always asked us for. And one of them was this notion of cushioning, to make sure that the underfoot cushioning was something that night in and night out, he got consistently. And on a lot of the previous models he did what we would call a hybrid cushioning, where we had a max bag in the heel which gives you that protection when you’re coming down six, eight times your body weight. And then we would put zoom air in the forefoot, (which) literally gives you that instant response, that instantaneous gratification. So with KD, we said we’re going to go to a bag that will provide him with consistency across the board. It was ultimately what he’s been asking us for — maybe not specifically for the bag, but for that level of performance.”

The players, obviously, have little to do with the execution. They simply know what they want, and it’s up to the design team to figure out how to make that happen.

“KD wanted that cushioning, but he also wanted to feel very low to the ground based on the game that he plays,” Williams said. “So we made the bag lower by removing a lot of the foam that we would typically have in between the bag and the shoe.”

The Elite series has traditionally featured mostly black and white models, but this year’s class has all kinds of colors added to the project. There are three sets of colorways currently in the works, with the Gold series being the one that most resembles the past projects, but just barely.

Still, the team is driven by the performance aspect of the shoes above all else, and that’s the message that they ultimately want to get across.

“As much as we want to be provocative, we just want consumers to know that there’s a performance benefit rooted in that,” Williams said. “If I could just have consumers not view these as aesthetic propositions, if they could truly understand the competitive advantage that we’re looking to give them every time we create one of these shoes, that would be my dream.”

“This is about making sure that the best players in the world go into battle for the most esteemed goal that they’re trying to reach,” Williams said. “We give them products that really measure up to that.”


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Deron Williams says he is recovering well from sports hernia, will be ready to go at camp

DALLAS, TX - MARCH 01:  Deron Williams #8 of the Dallas Mavericks during the first half at American Airlines Center on March 1, 2016 in Dallas, Texas.   NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ronald Martinez/Getty Images)
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Deron Williams will be back with the Dallas Mavericks next season — and be ready to go by the start of the season.

He’d like to say he’d be back for the next few seasons, but coming off a Sports Hernia injury his options were a little limited. However, his recovery is going well he told NBC Dallas in an interview from American Century Championships celebrity golf tournament in Lake Tahoe (which you can watch this weekend on NBC).

“Feeling really good. It’s healing pretty well, I’m doing a lot of work on and off the court. I haven’t got the full-go clearance yet, but that’s coming soon. I’ll be ready to go definitely by the time training camp rolls around.

“I’m running, I’m jumping a little bit. I’m just not going crazy. I kind of have to wait for August 1 for that, to go see the doc and get the go ahead. But it’s not much restriction right now.”

Williams averaged 14.1 points and 5.8 assists per game for the Mavericks last season and was solid at 32. His efficiency slipped a little (to be expected as he is on the wrong side of 30 and has plenty of miles) but he played well for Dallas.

Dallas signed him to a one-year, $10 million deal. Williams was hoping for a little more security.

“I was happy to come back. Would have liked a little longer deal but I’m back for one year and hopefully can build on last year and improve. I think there’s room for a lot of improvement. Hopefully I can stay healthy. I think that’s the biggest key but I’m excited about this year and this team.”

The one-year deal is more about Dallas than Williams — they could see a significant shift in plans when Dirk Nowitzki steps away (he inked a two-year deal but the second year is only $5 million guaranteed, so he could be in his final run if he wants).

Dallas added Harrison Barnes and Andrew Bogut from the Warriors to a starting five that also includes Nowitzki, Williams, and Wesley Matthews. If they can stay healthy — no little thing with that group — it’s a quality starting five that coach Rick Carlisle is going to love.

Report: Celtics sign Gerald Green to one-year deal

CHARLOTTE, NC - APRIL 25:  Gerald Green #14 of the Miami Heat reacts after a play against the Charlotte Hornets during game four of the Eastern Conference Quarterfinals of the 2016 NBA Playoffs at Time Warner Cable Arena on April 25, 2016 in Charlotte, North Carolina.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Streeter Lecka/Getty Images)
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While the rampant speculation continues about whether the Celtics may or may not trade for a superstar, Danny Ainge is filling out his roster with veterans. Sean Deveney of the Sporting News reports that they’ve agreed to a one-year minimum deal with guard Gerald Green:

Green was originally drafted by the Celtics in 2005 at No. 18 overall, and after bouncing around different teams and overseas in the first few years of his career, he’s carved out a nice niche for himself in the NBA as a scoring guard off the bench. He played 69 games for the Heat last season after two solid years in Phoenix.

WATCH: LeBron James, Stephen Curry lead NBA’s top 100 plays of 2015-16 season

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The NBA has unveiled its top 100 plays of the 2015-16 season, and there’s no mystery as to what were the top two.

No. 2: Stephen Curry‘s halfcourt buzzer-beater in overtime against the Thunder in Oklahoma City during the season.

No. 1: “The Block” by LeBron James on Andre Iguodala in the final stretch of Game 7 of the Finals.

There’s plenty more, too, and if you have 25 minutes to kill, you can and should watch all of them above.

Report: Celtics re-sign Tyler Zeller for two years, $16 million

ATLANTA, GA - APRIL 19:  Kyle Korver #26 of the Atlanta Hawks grabs a rebound against Tyler Zeller #44 of the Boston Celtics in Game Two of the Eastern Conference Quarterfinals during the 2016 NBA Playoffs at Philips Arena on April 19, 2016 in Atlanta, Georgia.  NOTE TO USER User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Kevin C. Cox/Getty Images)
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Tyler Zeller is one of the few restricted free agents left on the market who could make an actual impact next season, and on Saturday morning, he’s come off the board. Steve Bulpett of the Boston Herald reports that the fourth-year big man has agreed to a deal to stay with the Celtics. It’s for two years and $16 million, with the second season being a team option.

Zeller isn’t a starter, but he’s a nice rotation big man, especially at that price. He can play minutes off the bench for Boston, and his contract is also very movable with the second season being unguaranteed. He played just 11.8 minutes per game last season, but averaged 18.5 points and 9 rebounds per 36 minutes.