The Extra Pass: Nike Elite series meets the performance demands of Kevin Durant and LeBron James

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NEW YORK — The folks at Nike Basketball have once again rolled out Elite versions of the signature shoes for LeBron James, Kevin Durant and Kobe Bryant, just as they’ve done in advance of every postseason since 2012.

But the team faced perhaps its greatest challenge this season.

Bryant’s shoes didn’t need any modifications, considering the high-top, Kobe 9 Elite was already in its final stage the moment it was released. James and Durant, however, each had specific requests in terms of the improvements they wanted to see made to their shoes before the playoffs began.

Getting LeBron back into his more high-profile model wasn’t necessarily a priority for the Nike design team, but providing a performance improvement that James would feel comfortable with was definitely the goal that was in place.

The LeBron 11 was a huge success in terms of overall design and fan interest, but James himself caused a mild commotion when he ditched them early on in favor of one of his other models, the Zoom Soldier VII. Charles Williams, Senior Product Director for Nike Basketball, explained exactly what the issues were that James was experiencing.

“Early on, it was less about the components of the shoe, and more about fit,” Williams told NBCSports.com. “We went to a double-lasting proposition on the 11 that was a little bit different, so it was just more about forefoot fit, and making sure that when he cut, he wasn’t bumping up against anything, that he had enough volume.”

The fact that this was the first time one of LeBron’s shoes had an insert in it may have messed with the overall feel when taking his orthotic into account, which is essentially an additional layer of medical protection.

“When you’ve got an athlete that’s putting an orthotic in the shoe, it changes everything,” Williams said. “It changes the actual internal shape, it changes the actual internal volume and things of that nature. Players like KD and Kobe, they come right out of the box. But LeBron puts an orthotic in there, so that started to change things a little bit, especially because we had a drop-in. We’ve never had a drop-in (insert) before (on a LeBron signature shoe). So when you have a drop-in, something that kind of comes in and out — not unlike his orthotic — I think for him, mentally it was just a little difficult to get around.”

Along with the fit of the orthotic, James wasn’t feeling the level of lockdown in the 11s that he requires, and when he made cuts, he felt his foot sliding around in the shoe — another area which was unacceptable for the style that he plays.

All of that has been addressed with the LeBron 11 Elite, and the early results have been positive, if LeBron’s on-court decision to wear the model multiple times earlier than usual are to be believed.

“That’s why you’ve seen him wear the Elite model probably four or five times, and he’s never done that during the years that we’ve had the Elite project,” Williams said. “He typically starts April 17 when the playoffs start.”

The Nike design team went to Kevlar to increase the lockdown, which reduced the stretch in the material from 30 percent down to about two percent. LeBron laces up his shoes as tightly as possible on the bench before tip-off, to the point where he’s been known to break shoelaces. The lockdown aspect has been the most consistently important feature to him over the years, and it seems as though the team was able to address those concerns with the adjustment in the Elite materials.

A slightly lower cut to the Elite model (LeBron prefers a mid- as opposed to a high-top), along with added support on the outside that the design team refers to as a “roll bar” all helped to keep him from moving around inside the shoe, while providing the ultimate support for when he cuts. That extra support on the outside was by far the Elite version’s biggest overall enhancement.

“We knew that once we put that “roll bar” on it he was going to be able to have that confidence that when he cuts, he was on the foot bag,” Williams said. “And that way, we would be able to give him more of a free range of motion.”

A lot seemingly went into LeBron’s concerns. With Durant, it was a little less complicated.

His biggest request was to increase the cushioning on his shoe to the maximum level possible, while keeping a low-to-the-floor profile that is a perfect match for the complexities of his game.

“One of the big things for KD is really about impact protection,” Williams said. “As his game has evolved and as he’s really catapulted himself to be the best player in the world on any given night, we wanted to make sure that we were providing him with those things that he’s always asked us for. And one of them was this notion of cushioning, to make sure that the underfoot cushioning was something that night in and night out, he got consistently. And on a lot of the previous models he did what we would call a hybrid cushioning, where we had a max bag in the heel which gives you that protection when you’re coming down six, eight times your body weight. And then we would put zoom air in the forefoot, (which) literally gives you that instant response, that instantaneous gratification. So with KD, we said we’re going to go to a bag that will provide him with consistency across the board. It was ultimately what he’s been asking us for — maybe not specifically for the bag, but for that level of performance.”

The players, obviously, have little to do with the execution. They simply know what they want, and it’s up to the design team to figure out how to make that happen.

“KD wanted that cushioning, but he also wanted to feel very low to the ground based on the game that he plays,” Williams said. “So we made the bag lower by removing a lot of the foam that we would typically have in between the bag and the shoe.”

The Elite series has traditionally featured mostly black and white models, but this year’s class has all kinds of colors added to the project. There are three sets of colorways currently in the works, with the Gold series being the one that most resembles the past projects, but just barely.

Still, the team is driven by the performance aspect of the shoes above all else, and that’s the message that they ultimately want to get across.

“As much as we want to be provocative, we just want consumers to know that there’s a performance benefit rooted in that,” Williams said. “If I could just have consumers not view these as aesthetic propositions, if they could truly understand the competitive advantage that we’re looking to give them every time we create one of these shoes, that would be my dream.”

“This is about making sure that the best players in the world go into battle for the most esteemed goal that they’re trying to reach,” Williams said. “We give them products that really measure up to that.”


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Chris Paul scores 33, Rockets topple Warriors 116-108

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HOUSTON (AP) — James Harden felt closer to normal after struggling in his first game back from a hamstring injury, and the Houston Rockets got a big game from Chris Paul to down the Golden State Warriors on Saturday night.

Paul scored 33 points with 11 rebounds, Harden bested Stephen Curry twice in the final seconds and the Rockets held off the Warriors 116-108 to snap their 14-game road winning streak.

The victory gives Houston a 2-1 series advantage over Golden State after the reigning NBA champions had won the series the previous three seasons.

“Obviously they’re a championship caliber team for the past four years … and that’s what we’re trying to build our way up to,” Harden said.

Harden stepped back from Curry for a 3-pointer as the shot clock expired to make it 114-108 with 1:10 left, then blocked Curry’s 3-point attempt after a timeout.

Harden finished with 22 points. Paul added two free throws with 28 seconds left.

Golden State lost away from home for the first time since Nov. 22. The Warriors had won seven straight in Houston.

“It’s been a good streak, disappointing end to it,” coach Steve Kerr said. “But we didn’t deserve to win tonight. We played pretty poorly, did a lot of things to hurt ourselves and we’re playing a great team. Can’t get away with it.”

Houston coach Mike D’Antoni raved about the performance of the 32-year-old Paul .

“The guy is a winner, he’s been a winner, he’s going to win,” D’Antoni said.

Kevin Durant led Golden State with 26 points, Draymond Green had 21 and Curry added 19 on a night he went 5 of 15 on 3-point attempts and 6 of 20 overall. It was just the sixth time in his career that he’d attempted 20 or more shots while making six or fewer.

“It was just one of those nights where I personally didn’t have the right vision on the floor,” he said. “So I’ve got to take that responsibility for that one. It was pretty bad.”

The Warriors were wrapping up a five-game road trip and had won the first four games to tie a franchise record for consecutive road wins. But they struggled from the outset Saturday and trailed by double digits for most of the first half.

It was Harden’s second game back after missing seven with a strained hamstring. He was in a much better rhythm than in his return Thursday night, when he scored a season-low 10 points. He had eight assists, two steals and two blocks Saturday.

The Rockets got the victory despite missing Trevor Ariza and Gerald Green, who were both serving the second game of a two-game suspension for an altercation with the Clippers. Clint Capela added 18 points for Houston on a night when top reserve Eric Gordon went 0 for 9 from 3-point range and finished with just six points.

Golden State led by four before Houston went on a 9-2 run, with the first five points from Paul, to take a 109-106 lead with about three minutes left.

 

Report: NBA’s minor league won’t allow potentially eligible college players

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USC’s De’Anthony Melton, Louisville’s Brian Bowen and Auburn’s Austin Wiley and Danjel Purifoy haven’t played this season due to the FBI’s probe into college basketball. Mitchell Robinson left Western Kentucky before his freshmen season started to train for the NBA draft.

But they’re all potentially eligible to play college basketball again someday.

So, they can’t play in the NBA’s minor league.

Jonathan Givony of ESPN:

That ineligibility stems from a rule that prevents players who were enrolled in college during an academic calendar year from being offered a contract in the same season, unless they have been ruled permanently ineligible by the NCAA with no opportunity of being reinstated (as was the case with P.J. Hairston in 2013).

“We’re not looking to compete with college basketball for their players,” a G League source said. “The NBA, specifically NBA lawyers, are concerned about the optics of NCAA players being disgruntled with minutes or coaching decisions and leaving college with the hopes of joining the G League. This is a blanket rule unfortunately that applies to all players. Like all of our rules, we are open to revisiting them if needed, but at the moment any player that was enrolled in a college this season is ineligible to play in our League.”

NBA executives and scouts are griping because they can’t evaluate these prospects in games. I don’t care about that.

This is an affront to capitalism. The basis of our economy should be competition, and the NBA is handing the NCAA – a cartel – a monopoly in this level of basketball. And it’s the workers (players) who lose.

So what if a freshman is disgruntled with his minutes and wants to turn pro during the season? He can’t join the NBA due to the age minimum. Why shouldn’t he be allowed to at least enter the NBA’s minor league, for which he’s old enough? We should trust him to manage his future, not protect the almighty college coach from facing consequences to his rotation.

I don’t know whether or not the NBA and NCAA colluded, but the NBA’s stance is the exact one it would take if it colluded. The NBA has worked to improve the quality of play in its minor league by increasing salary to compete against foreign leagues for players. It’s strange to just willingly take a backseat to college basketball when there’s a great opportunity to compete for top talent.

The players could legally challenge the policy, but they’ll be eligible for the NBA draft in June, and there’s risk in upsetting a potential future employer. And would anything be decided quickly enough in court to matter for the challenging player?

Players like Melton, Bowen, Wiley, Purifoy and Robinson aren’t allowed to let the market set their compensation as college basketball players, because NCAA schools have colluded to cap wages. Those players aren’t allowed to seek employment in the comparable American professional league, because that league doesn’t want to compete with the NBA.

It’s a travesty for capitalism and these workers.

LeBron James has tepid response when asked about Tyronn Lue’s job safety

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LeBron James was no fan of David Blatt, so he was let go around the All-Star break with the Cavaliers a couple of years ago when the team had the best record in the East.

Now the Cavaliers have fallen to third in the East and have lost 8-of-11, were blown out by the Thunder on national television on Saturday, have one of the worst defenses in the NBA, and have a brutal stretch of games against good teams ahead.

Is Tyronn Lue’s job in danger? That question has been asked around Cleveland, and when LeBron was asked about it after the OKC loss his response was tepid (via Chris Fedor of Cleveland.com)

Is a coaching change really the answer? I’m not Lue’s biggest fan as a coach, I think Cleveland’s offense has too much isolation and can get simplistic, but he’s got an older team that lost Kyrie Irving (and replaced him with Isaiah Thomas, who just returned to the rotation a couple of weeks ago and is still getting his legs under him).

Maybe that wakes the team up, but the more likely change is a trade or two at the deadline. If Cleveland isn’t willing to put the Brooklyn pick in the mix (reportedly they will only do that for an elite superstar) it’s hard to see them getting a player that really makes a difference. However, get one who wakes the team up out of its malaise and plays a little defense, and the Cavaliers become more likely to out of the East.

It’s going to be an interesting few weeks in Cleveland.

Thunder drop 148 points on defenseless Cavaliers, win in rout

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If you wondered why Cleveland is so active in the trade market as the deadline nears — and why they are hunting out guys who can play defense — all you had to do was watch the Thunder dismantle the Cavaliers on Saturday afternoon on national television, 148-124.

The Thunder went into Quicken Loans Arena and list of offensive accolades is long (and ugly if you’re a Cleveland fan):

• Oklahoma City dropped 148 points.

• Oklahoma City shot 58 percent overall.

• Oklahoma City shot 46.7 percent from three.

• Oklahoma City got 44 percent of its shots within four feet of the rim.

• Oklahoma City’s big three of Russell Westbrook, Carmelo Anthony, and Paul George combined for 88 points.

• Westbrook had 23 points and 20 assists.

• Paul George had 36 points on 12-of-19 shooting.

Steven Adams had 25 points and 10 rebounds.

• Westbrook, George, Adams, and Anthony combined for 113 points on 66 shots.

To be fair, this was also about the Thunder playing one of their most complete offensive games of the season. They moved the ball beautifully, there wasn’t the “your turn/my turn” issues from earlier this season.

For a team still unsure of its identity and looking for validation, this game provided it.

It also provided another glimpse into the troubles in Cleveland.

Last season the Cavaliers counted on an exceptional offense to cover up for a defense that was decent when they cared and horrific when they didn’t, but when it got time in the playoffs Cleveland was able to flip the switch (it just wasn’t enough in the Finals). LeBron James has another gear and was able to lift his teammates up with it.

This season, they don’t seem to know where the switch is. The good defensive habits they had built over time seem lost and forgotten, as they run out a litany of minus defenders in their regular rotation.

Cleveland looks like a team that needs help at the trade deadline to ensure it gets out of the East. The question becomes will they throw in the Brooklyn pick to do it? And even if they did, would DeAndre Jordan really solve their issues right now?