Miami Heat v Los Angeles Lakers

The Extra Pass: Nike Elite series meets the performance demands of Kevin Durant and LeBron James

4 Comments

NEW YORK — The folks at Nike Basketball have once again rolled out Elite versions of the signature shoes for LeBron James, Kevin Durant and Kobe Bryant, just as they’ve done in advance of every postseason since 2012.

But the team faced perhaps its greatest challenge this season.

Bryant’s shoes didn’t need any modifications, considering the high-top, Kobe 9 Elite was already in its final stage the moment it was released. James and Durant, however, each had specific requests in terms of the improvements they wanted to see made to their shoes before the playoffs began.

Getting LeBron back into his more high-profile model wasn’t necessarily a priority for the Nike design team, but providing a performance improvement that James would feel comfortable with was definitely the goal that was in place.

The LeBron 11 was a huge success in terms of overall design and fan interest, but James himself caused a mild commotion when he ditched them early on in favor of one of his other models, the Zoom Soldier VII. Charles Williams, Senior Product Director for Nike Basketball, explained exactly what the issues were that James was experiencing.

“Early on, it was less about the components of the shoe, and more about fit,” Williams told NBCSports.com. “We went to a double-lasting proposition on the 11 that was a little bit different, so it was just more about forefoot fit, and making sure that when he cut, he wasn’t bumping up against anything, that he had enough volume.”

The fact that this was the first time one of LeBron’s shoes had an insert in it may have messed with the overall feel when taking his orthotic into account, which is essentially an additional layer of medical protection.

“When you’ve got an athlete that’s putting an orthotic in the shoe, it changes everything,” Williams said. “It changes the actual internal shape, it changes the actual internal volume and things of that nature. Players like KD and Kobe, they come right out of the box. But LeBron puts an orthotic in there, so that started to change things a little bit, especially because we had a drop-in. We’ve never had a drop-in (insert) before (on a LeBron signature shoe). So when you have a drop-in, something that kind of comes in and out — not unlike his orthotic — I think for him, mentally it was just a little difficult to get around.”

Along with the fit of the orthotic, James wasn’t feeling the level of lockdown in the 11s that he requires, and when he made cuts, he felt his foot sliding around in the shoe — another area which was unacceptable for the style that he plays.

All of that has been addressed with the LeBron 11 Elite, and the early results have been positive, if LeBron’s on-court decision to wear the model multiple times earlier than usual are to be believed.

“That’s why you’ve seen him wear the Elite model probably four or five times, and he’s never done that during the years that we’ve had the Elite project,” Williams said. “He typically starts April 17 when the playoffs start.”

The Nike design team went to Kevlar to increase the lockdown, which reduced the stretch in the material from 30 percent down to about two percent. LeBron laces up his shoes as tightly as possible on the bench before tip-off, to the point where he’s been known to break shoelaces. The lockdown aspect has been the most consistently important feature to him over the years, and it seems as though the team was able to address those concerns with the adjustment in the Elite materials.

A slightly lower cut to the Elite model (LeBron prefers a mid- as opposed to a high-top), along with added support on the outside that the design team refers to as a “roll bar” all helped to keep him from moving around inside the shoe, while providing the ultimate support for when he cuts. That extra support on the outside was by far the Elite version’s biggest overall enhancement.

“We knew that once we put that “roll bar” on it he was going to be able to have that confidence that when he cuts, he was on the foot bag,” Williams said. “And that way, we would be able to give him more of a free range of motion.”

A lot seemingly went into LeBron’s concerns. With Durant, it was a little less complicated.

His biggest request was to increase the cushioning on his shoe to the maximum level possible, while keeping a low-to-the-floor profile that is a perfect match for the complexities of his game.

“One of the big things for KD is really about impact protection,” Williams said. “As his game has evolved and as he’s really catapulted himself to be the best player in the world on any given night, we wanted to make sure that we were providing him with those things that he’s always asked us for. And one of them was this notion of cushioning, to make sure that the underfoot cushioning was something that night in and night out, he got consistently. And on a lot of the previous models he did what we would call a hybrid cushioning, where we had a max bag in the heel which gives you that protection when you’re coming down six, eight times your body weight. And then we would put zoom air in the forefoot, (which) literally gives you that instant response, that instantaneous gratification. So with KD, we said we’re going to go to a bag that will provide him with consistency across the board. It was ultimately what he’s been asking us for — maybe not specifically for the bag, but for that level of performance.”

The players, obviously, have little to do with the execution. They simply know what they want, and it’s up to the design team to figure out how to make that happen.

“KD wanted that cushioning, but he also wanted to feel very low to the ground based on the game that he plays,” Williams said. “So we made the bag lower by removing a lot of the foam that we would typically have in between the bag and the shoe.”

The Elite series has traditionally featured mostly black and white models, but this year’s class has all kinds of colors added to the project. There are three sets of colorways currently in the works, with the Gold series being the one that most resembles the past projects, but just barely.

Still, the team is driven by the performance aspect of the shoes above all else, and that’s the message that they ultimately want to get across.

“As much as we want to be provocative, we just want consumers to know that there’s a performance benefit rooted in that,” Williams said. “If I could just have consumers not view these as aesthetic propositions, if they could truly understand the competitive advantage that we’re looking to give them every time we create one of these shoes, that would be my dream.”

“This is about making sure that the best players in the world go into battle for the most esteemed goal that they’re trying to reach,” Williams said. “We give them products that really measure up to that.”


Nike Basketball Elite 2014Video Maker

Drake performs free concert outside Air Canada Centre before Raptors playoff game

TORONTO, ON - APRIL 26:  Singer Drake celebrates after Terrance Ross #31 of the Toronto Raptors sinks a 3-pointer in the second half of Game Five of the Eastern Conference Quarterfinals against the Indiana Pacers during the 2016 NBA Playoffs at the Air Canada Centre on April 26, 2016 in Toronto, Ontario, Canada.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Vaughn Ridley/Getty Images)
Leave a comment

Game 6 of the Raptors-Pacers series is in Indianapolis, but that didn’t stop a large crowd from gathering outside the Air Canada Centre to watch it. And those people got rewarded for their trouble with a free impromptu performance by Drake. Here’s a video:

https://twitter.com/DilTamber/status/726213270986579968/video/1

Drake just released his latest album, Views, last night, and it includes several NBA references in the lyrics.

Optimism high as Celtics enter a likely active offseason

1 Comment

BOSTON — The emergence of an All-Star and lots of victories made the Celtics one of the biggest surprises in the NBA this season.

It also left Boston with lots of questions following its second straight first-round exit from the playoffs – this one, a six-game loss to the Atlanta Hawks – with a young roster that probably still needs a few more pieces to make the next step.

It has lots of draft picks and salary cap space to play with, which promises to make the summer an active one for the Celtics.

“This is probably the closest them I’ve been on. I love being around the guys. But everybody sees it. We do need a little more,” said point guard Isaiah Thomas, who averaged a career-best 22.2 points and was named to his first All-Star appearance in February. “(Celtics President Danny Ainge) will do his part. I know he will and this organization will come back even better.”

The rebuilding project that began three years ago under coach Brad Stevens is clearly ahead of schedule. The franchise that hit the reset button after the departure of Doc Rivers and its Big Three has gotten production from a young core anchored by Thomas, Avery Bradley and Jae Crowder.

Under Stevens’ defensive-minded approach Boston blossomed into one of the NBA’s stingiest teams.

“You go from…under .500 and barely making the playoffs and kind of eking in at the end by winning six straight, to being in the mix for being a top-four seed in the East. And so yes, there’s progress,” he said.

As much as Stevens recognizes the improvements, he said he also knows the bar only goes up from here.

“People have told me all along there’s two really tough tasks, right? One is getting to be a very good, competitive team at a top 10-15 level on offense and defense and give yourself a chance to be in the discussion we’re in now. And that’s been a path in the last three years to get there,” Stevens said.

Here are some other things to note as the Celtics head into the offseason:

HEALING UP: Before the Celtics can think about potential roster changes, they first have to make sure the players they have are healthy. Seven-footer Kelly Olynyk was only able to suit up in four of Boston’s playoff games after aggravating a right shoulder injury in Game 1 against the Hawks. Guard Avery Bradley was lost for the playoffs in that game with a strained right hamstring.

Olynyk said he planned to get multiple opinions from doctors on what his next step will be. They haven’t discussed a need for surgery, though he said nothing has been ruled out.

DRAFT PICKS GALORE: Ainge is known for his deal-making abilities and will have eight total draft picks in June, including three in the first round. The biggest, is the Nets’ unprotected first-round pick Boston acquired in 2013 when it traded Paul Pierce and Kevin Garnett to Brooklyn. The Nets finished with the league’s third-worst record and have about a 16 percent chance of landing the No. 1 overall pick in May’s lottery.

Ainge has made it clear to Thomas that he wants him to be involved in the wooing of potential free agents this summer, and is in a symbolic move will send Thomas to represent the team at the lottery.

“I can get a few guys here,” Thomas said. “I’m gonna do my job…I’m gonna do the best I can to put my recruiting hat on.”

DECISIONS, DECISIONS: Boston only has a handful of decisions to make with the roster it currently has. Tyler Zeller and Jared Sullinger are both restricted free agents who could be expendable. Meanwhile the contacts of Amir Johnson and Jonas Jerebko aren’t fully guaranteed for next season if they are waived by July 3. The most interesting question is what to do with unrestricted free agent Evan Turner. His second year in Boston was his best season since 2013-14, but his production will certainly garner interest around the league. He said he wants to return, but that could depend on just how high his price tag winds up being.

Follow Kyle Hightower on Twitter at http://www.twitter.com/khightower

LeBron James, Cavaliers refocus with Hawks waiting in playoffs

AUBURN HILLS, MI - APRIL 24: Kyrie Irving #2 and LeBron James #23 of the Cleveland Cavaliers prepare for tip off against the Detroit Pistons in game four of the NBA Eastern Conference quarterfinals during the 2016 NBA Playoffs at the Palace of Auburn Hills on April 24, 2016 in Auburn Hills, Michigan. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Gregory Shamus/Getty Images)
Getty Images
Leave a comment

INDEPENDENCE, Ohio (AP) — The Cleveland Cavaliers weren’t flinging any footballs or dancing on Friday – at least not in public.

The fun and games have been put on hold. It’s time to get serious again.

After two days to relax, a few light workouts and some post-practice shenanigans, which included LeBron James throwing a football with J.R. Smith and Kyrie Irving and Iman Shumpert busting out dance moves, the Cavs refocused for the second round of the NBA playoffs.

On Monday, they’ll host Game 1 against Atlanta, which advanced by beating Boston 104-92 on Thursday night in Game 6. The victory earned the Hawks a postseason rematch with the Cavs, who swept them in last year’s conference finals behind a command performance by James. Cleveland has won seven straight over Atlanta.

For some reason, James treats the Hawks with utter disdain.

During last year’s Eastern finals, he averaged 30.3 points, 11 rebounds and 9.3 assists against the conference’s top seed, becoming the first player in NBA history to average at least 30 points, 10 rebounds, and nine assists in a series. He was unstoppable in Game 3, scoring 37 points with 18 rebounds and 13 assists – a statistical line never posted previously.

Despite his – and Cleveland’s – recent success against the Hawks, James knows better than to look in the rearview mirror.

“What happened in the past doesn’t define what happens today,” said James, who is 8-0 in two playoff series against Atlanta. “We’ve got to focus on the now and this is a team that’s coming off a very good and challenging first-round series against the Celtics, and we understand that their coach is going to have those guys well prepared and well driven for the series.

“It don’t matter if you can win 100 straight games against somebody. If you lose four in a row, then you’re out of the playoffs. It doesn’t matter. All the things that happened in the past does not matter to our focus this week.”

Unfortunately for Atlanta, the Hawks face a different Cavs squad than in last season’s playoffs. A year ago, the Cavs were trying to manage after losing center Kevin Love in the first round with a dislocated shoulder. Well, Love is now healthy, James is James and Irving is playing with a renewed confidence after easing his way back to health this season following knee surgery.

The Cavs, who swept Detroit in the opening round, are whole – and a whole lot of trouble.

James, though, knows the Hawks present their own challenges. In Jeff Teague and Paul Millsap, Atlanta has two scorers capable of taking over any game. Kyle Korver is one of the league’s deadliest outside shooters and Al Horford is an inside force. The Hawks also have depth, experience and a defensive-minded coach in Mike Budenholzer, who will do all he can to make things tough on James, who is averaging 29 points, 11 rebounds and 8.3 assists in his last seven games against Atlanta.

James is expecting everything from the Hawks.

“Nothing is easy in the postseason,” he said. “There’s too much work both on the floor and mentally that you have to do to prepare for a playoff series understanding how the competition is going to be at its highest level. Easy should never even come into play when you’re talking about playoff basketball.”

Pau Gasol calls joining Spurs “an interesting option”

INDIANAPOLIS, INDIANA - MARCH 29:  Pau Gasol #16 of the Chicago Bulls watches the action during the game against the Indiana Pacers at Bankers Life Fieldhouse on March 29, 2016 in Indianapolis, Indiana. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Andy Lyons/Getty Images)
Leave a comment

Marc Gasol thinks his brother Pau Gasol — who will opt out to become a free agent this summer and bolt Chicago — should join the San Antonio Spurs.

Pau doesn’t think that’s a bad idea.

Speaking with the Spanish sports publication Marca, Gasol said the Spurs would be “an interesting option for me.” (Hat tip Eye on Basketball)

Gasol put up numbers — 16.5 points and 11 rebounds a game — at age 36, he still has great post moves, can still pass, and is still fairly efficient on offense. He was an All-Star for a reason. But he’s also a liability at the defensive end. Where he lands as a free agent should be about fit.

Pau would fit with the Spurs — if he was willing to come off the bench. Which is probably what should have happened in Chicago (with Joakim Noah starting for defensive reasons). As a first big off the bench Gasol can lift a team up, but if he’s out there 31 minutes or more a night as a starter — as he was in Chicago last season — he’s going to get exposed a lot defensively.

Do the Spurs want him is another question?

Is Gasol willing to accept coming off the bench behind LaMarcus Aldridge? Or does he need to be a starter? And will he take less money to contend? Gasol has some questions to answer.