It’s going to happen.
It’s not going to go from today’s jerseys to looking like a NASCAR driver. The word Celtics is not going to be replaced by “McDonald’s” like a European soccer team.
However, logos as some form of advertising will be coming to NBA jerseys eventually, likely within the next five years. Some owners have been pushing for it (*cough* Mark Cuban *cough*) and NBA commissioner Adam Silver threw out the five year figure while speaking at the IMG World Congress of Sports, as reported by Darren Rovell of ESPN.
“It just creates that much more of an opportunity for our marketing partners to get to get that much closer to our fans and to our players,” Silver said at the conference, put on by the Sports Business Daily/Journal. “It gives us an opportunity just to have deeper integration when it comes those forms of sponsorship.”
In 2011, it was Silver who said putting logos on jerseys would be worth about $100 million a year to the NBA. But Silver told ESPN.com last month that the discussion over the logo patches on jerseys had slowed in recent years because it was unclear how sponsors on jerseys would compromise advertising being sold by the league’s national television partners, Turner and ESPN.
In-game and in-show advertising is a growing norm because in our DVR/streaming world we fast forward through or walk out of the room during the commercials. So a Ford Fusion shows up in “New Girl” or in “The Amazing Race” so that the product placement is just part of the story.
NBA owners are in this for the money — did you see the last lockout? — and eventually they will do this as a way to raise revenue. It will be a golden arches of McDonald’s up on the shoulder (and if you wonder why the league pushes sleeved jerseys know that is more real estate to put relatively unobtrusive ads).
Go ahead and hate it if you want, but it’s coming not only to the NBA but to every major professional sport in the USA. It’s not a tide that can be stopped.
This has got to put a damper on the whole DeMarcus Cousins trade thing for New Orleans Pelicans fans. According to multiple reports, Omri Casspi — who was part of the trade that sent Cousins to Louisiana — has broken his thumb. The sharp-shooting forward will be out 4-6 weeks.
It’s disappointing news for the Pelicans, who could certainly use Casspi’s 3-point shooting ability. Casspi is shooting 38 percent from deep this season, and while the Pelicans make enough threes per-game they are near the bottom-third in percentage.
Casspi would have been a real help for Alvin Gentry’s offense, but for now it appears they’ll have to make do without him. Casspi should continue to occupy a roster spot for New Orleans, given his expiring contract and the fact that even if the Pelicans make a run for the playoffs they won’t be in a situation to add to their lineup since they won’t expect to get very far.
The good news out of New Orleans on Thursday night? Despite a loss to the Houston Rockets, Cousins nearly dropped a 5 x 5.
The race for the No. 8 seed is on.
New York Knicks guard Courtney Lee should have known better than to try to dunk this. Everyone in the arena knew better than to try this on LeBron James.
Then again, if players stop trying to do things like this, we won’t get videos of incredible chasedown blocks by Mr. James.
It’s a real catch-22.
Actually, you know what? Keep it up. Keep trying this on LeBron. I want to keep watching dudes get rejected.
I’m getting tired of writing this story.
Or this one.
Or this one.
Draymond Green — an excellent basketball player who has an unstoppable, basal need to kick everyone near him — has once again let his feet do the talking.
Let’s take a look at the tape to see what sort of hijinks ol’ Dray has got himself into this time.
In the last nine months, Green has hit or kicked James Harden, Marquese Chriss, Kyrie Irving, Allen Crabbe, and Steven Adams (twice).
The league has decided not to act with any strength on most of the incidents, the most recognizable of which came when Green hit LeBron James in the NBA Finals, causing him to miss Game 5. At this point, there doesn’t seem to be any consequences for Green, which is the exact reason why we keep seeing him kick dudes.
It’s wack, I’m tired of seeing it, and you should be too. See you all here the next time Green kicks at somebody. I’m sure it won’t be before too long.
DeMarcus Cousins, Anthony Davis, and the New Orleans Pelicans will take some time to mesh together. In his first game with New Orleans, Cousins saw a difficult opponent and massive deficits against the Houston Rockets. But there was some glimmers of hope.
Cousins, for example, had a productive statistical evening. The former Sacramento King put up 27 points, 10 rebounds, 5 assists, 5 steals, and 4 blocks — just one swat shy of the rare 5 x 5.
Plus, he had this sweet block on Rockets star James Harden:
The Pelicans lost to the Rockets, 129-99, but it’s going to be fun to watch New Orleans battle it out for the 8th seed in the West.