WNBA Sue Bird Ad jersey

Adam Silver: Ads on jerseys likely within five years


It’s going to happen.

It’s not going to go from today’s jerseys to looking like a NASCAR driver. The word Celtics is not going to be replaced by “McDonald’s” like a European soccer team.

However, logos as some form of advertising will be coming to NBA jerseys eventually, likely within the next five years. Some owners have been pushing for it (*cough* Mark Cuban *cough*) and NBA commissioner Adam Silver threw out the five year figure while speaking at the IMG World Congress of Sports, as reported by Darren Rovell of ESPN.

“It just creates that much more of an opportunity for our marketing partners to get to get that much closer to our fans and to our players,” Silver said at the conference, put on by the Sports Business Daily/Journal. “It gives us an opportunity just to have deeper integration when it comes those forms of sponsorship.”

In 2011, it was Silver who said putting logos on jerseys would be worth about $100 million a year to the NBA. But Silver told ESPN.com last month that the discussion over the logo patches on jerseys had slowed in recent years because it was unclear how sponsors on jerseys would compromise advertising being sold by the league’s national television partners, Turner and ESPN.

In-game and in-show advertising is a growing norm because in our DVR/streaming world we fast forward through or walk out of the room during the commercials. So a Ford Fusion shows up in “New Girl” or in “The Amazing Race” so that the product placement is just part of the story.

NBA owners are in this for the money — did you see the last lockout? — and eventually they will do this as a way to raise revenue. It will be a golden arches of McDonald’s up on the shoulder (and if you wonder why the league pushes sleeved jerseys know that is more real estate to put relatively unobtrusive ads).

Go ahead and hate it if you want, but it’s coming not only to the NBA but to every major professional sport in the USA. It’s not a tide that can be stopped.

Kobe Bryant says his age 37 is not like Michael Jordan’s age 37

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Once again, Kobe Bryant‘s career arc is being compared to Michael Jordan’s.

There’s a lot of reason’s that’s flawed — starting with Kobe being drafted on to a Lakers team that had Shaquille O’Neal and was already considered NBA elite, as opposed to Jordan working to build a franchise up. That said, Kobe has invited the Jordan comparison at times and it has been a constant through is career. Fair or not.

Kobe is coming back this fall after seasons of injury to the NBA and those comparisons continue — now to the Wizards’ version of Jordan. And Kobe is not at all fond of that, as he told Sam Amick of the USA Today.

“This is uncharted territory,” he said. “My 37 (years old) isn’t MJ’s 37 (when he returned after taking two seasons off to play for the Washington Wizards), you know what I mean? Nor is it the same team or the same system that he was playing in. It’s much, much different. There’s really no barometer, no (precedent) for training physically, for recovery. It’s uncharted territory.”

Kobe is right. Jordan had four+ seasons off by the time he was 37 and was not coming off multiple major surgeries.

Kobe is entering his 20th NBA season and what any real basketball fan should wish for him is health. Let him play one full season (with limited minutes and nights off), let him get to the final game of this season next April and make his own decision on his future. Let him leave the game on his own terms.

That said, if Kobe can average Jordan’s numbers at that age — 22.9 points, 5.7 rebounds and 5.2 assists per game — it will be a major accomplishment, and the Lakers will have a better record than many of us expect.

And Kobe may want to play a 21st season as well.

Celtics ease to 124-91 win at Olimpia Milano in Global Games

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MILAN (AP) — The Boston Celtics eased to a 124-91 victory over Olimpia Milano at the Mediolanum Forum on Tuesday, comfortably winning the first of a double-header in Europe as part of the NBA Global Games.

Isaiah Thomas led the way for the Celtics with 18 points, including nine in his first seven minutes after coming off the bench midway through the first quarter.

Jared Sullinger added 14 points, as did Avery Bradley, who also had four three-pointers, while David Lee weighed in with 13 as well as seven rebounds and three assists.

Alessandro Gentile – who is reportedly wanted by the Houston Rockets, who hold NBA rights to the 22-year-old – top scored for Milano, with 19 points.

Next up for the Celtics is Real Madrid in Spain on Thursday.