It’s going to happen.
It’s not going to go from today’s jerseys to looking like a NASCAR driver. The word Celtics is not going to be replaced by “McDonald’s” like a European soccer team.
However, logos as some form of advertising will be coming to NBA jerseys eventually, likely within the next five years. Some owners have been pushing for it (*cough* Mark Cuban *cough*) and NBA commissioner Adam Silver threw out the five year figure while speaking at the IMG World Congress of Sports, as reported by Darren Rovell of ESPN.
“It just creates that much more of an opportunity for our marketing partners to get to get that much closer to our fans and to our players,” Silver said at the conference, put on by the Sports Business Daily/Journal. “It gives us an opportunity just to have deeper integration when it comes those forms of sponsorship.”
In 2011, it was Silver who said putting logos on jerseys would be worth about $100 million a year to the NBA. But Silver told ESPN.com last month that the discussion over the logo patches on jerseys had slowed in recent years because it was unclear how sponsors on jerseys would compromise advertising being sold by the league’s national television partners, Turner and ESPN.
In-game and in-show advertising is a growing norm because in our DVR/streaming world we fast forward through or walk out of the room during the commercials. So a Ford Fusion shows up in “New Girl” or in “The Amazing Race” so that the product placement is just part of the story.
NBA owners are in this for the money — did you see the last lockout? — and eventually they will do this as a way to raise revenue. It will be a golden arches of McDonald’s up on the shoulder (and if you wonder why the league pushes sleeved jerseys know that is more real estate to put relatively unobtrusive ads).
Go ahead and hate it if you want, but it’s coming not only to the NBA but to every major professional sport in the USA. It’s not a tide that can be stopped.
LeBron James is usually the guy handing out chasedown blocks. He’s famous for them, and has carted out his signature move in the biggest moments of his career.
He’s also not used to having his own shots blocked from behind, and certainly not by opposing point guards.
Enter Elfrid Payton.
During a play halfway through the first quarter against the Orlando Magic on Thursday, LeBron was on a drive to the hole with Elfrid trailing far behind.
Thanks to a pinch by two Magic defenders, LeBron had to try and use brute force a bit deeper in the paint than he wanted to.
That allowed Payton — running at full speed — to catch up and pin The King on the glass.
Cleveland still got the best of the Magic, as Isaiah Thomas hit a clutch free throw to win the game with 11 seconds left, 104-103.
For about as long as we can remember, Joel Embiid has famously thirsted after Rihanna on Twitter. Fans have tried to boost his standing with the singer, but it apparently that has not been enough.
In 2014, Embiid mentioned on social media that a “famous girl” — presumably Rihanna — told him to “Come back when you’re an All-Star.”
Well, today is that day.
Embiid is a starter out of the Eastern Conference, and on Thursday night he had his chance to speak to Rihanna (or whomever) via national TV on TNT.
Did Embiid decide to reach out to this famous person? Apparently he’s off it.
This is like that scene from Private Parts when Howard Stern hits No. 1 and he tells Paul Giamatti’s character to get lost.
Embiid had the chance to curve Rihanna (or whomever) and took it. Long live The Process.
NBA All-Star voting is over, and now we have the results. The starters are in, and what’s left is for us to wait until they announce the teams after they are picked in double secret ceremony.
Of course, the NBA did release the full voting results via their PR website this week, and as such there are some head scratchers. My boy Patrick Redford over at Deadspin did an excellent job rounding up some of the players who got exactly one (1) vote from other players.
The gag here is that these guys presumably voted for themselves.
Of course, what I found most interesting was actually the guys who got multiple votes from their compatriots without being All-Star caliber players.
My favorite list of player-voted non-All-Stars includes: Michael Beasley (4), Gordon Hayward (2), Boban Marjanovic (2), Jahlil Okafor (4), Quincy Acy (2), Tyler Zeller (4), T.J. McConnell (2), Elfrid Payton (2), Zaza Pachulia (3), Taj Gibson (6), Zach Randolph (5), Maurice Harkless (2), Deyonta Davis (3), Lonzo Ball (9), Mike Conley (3).
There’s a whole smattering of guys in there who either didn’t play enough, aren’t stars, are injured, or who aren’t very good.
That multiple players took time to vote for these guys really speaks to the frivolity of the NBA All-Star Game. At least outside of player contract incentives.
Bring on February!
LeBron James is one of the best passers the NBA has ever seen, but even this is too hard to believe.
During Thursday’s game between the Orlando Magic and Cleveland Cavaliers, LeBron through a ridiculous behind-the-back pass that nutmegged Orlando’s Aaron Gordon.
The result of the play was a bucket for Dwyane Wade.
I mean, that’s just … insane.