It’s going to happen.
It’s not going to go from today’s jerseys to looking like a NASCAR driver. The word Celtics is not going to be replaced by “McDonald’s” like a European soccer team.
However, logos as some form of advertising will be coming to NBA jerseys eventually, likely within the next five years. Some owners have been pushing for it (*cough* Mark Cuban *cough*) and NBA commissioner Adam Silver threw out the five year figure while speaking at the IMG World Congress of Sports, as reported by Darren Rovell of ESPN.
“It just creates that much more of an opportunity for our marketing partners to get to get that much closer to our fans and to our players,” Silver said at the conference, put on by the Sports Business Daily/Journal. “It gives us an opportunity just to have deeper integration when it comes those forms of sponsorship.”
In 2011, it was Silver who said putting logos on jerseys would be worth about $100 million a year to the NBA. But Silver told ESPN.com last month that the discussion over the logo patches on jerseys had slowed in recent years because it was unclear how sponsors on jerseys would compromise advertising being sold by the league’s national television partners, Turner and ESPN.
In-game and in-show advertising is a growing norm because in our DVR/streaming world we fast forward through or walk out of the room during the commercials. So a Ford Fusion shows up in “New Girl” or in “The Amazing Race” so that the product placement is just part of the story.
NBA owners are in this for the money — did you see the last lockout? — and eventually they will do this as a way to raise revenue. It will be a golden arches of McDonald’s up on the shoulder (and if you wonder why the league pushes sleeved jerseys know that is more real estate to put relatively unobtrusive ads).
Go ahead and hate it if you want, but it’s coming not only to the NBA but to every major professional sport in the USA. It’s not a tide that can be stopped.
The Boston Celtics are on a roll, the likes of which not even the faithful fans at the TD Garden would have predicted.
After dropping their first two games of the season — and losing Gordon Hayward for the season due to a gruesome leg injury — the Celtics have ripped off 15 straight victories. They sit at 15-2 on the year, including signature wins over the San Antonio Spurs, Oklahoma City Thunder, Toronto Raptors, and defending NBA champion Golden State Warriors.
Boston’s effort has been lauded as the combination of a quick meshing of the roster in the absence of Hayward (and Isaiah Thomas) as well as the drafting skill of Danny Ainge and the coaching prowess of Brad Stevens.
Indeed, Stevens is an early frontrunner heading into the beginning of the holiday season for Coach of the Year.
Meanwhile, Boston has a few highlights to their name. Lucky for us, the NBA has put some of the best video clips together during their fall run.
Watch the full video above.
Blake Griffin almost got away with it.
During Friday’s matchup between the Los Angeles Clippers and the Cleveland Cavaliers, Griffin gave Cavs forward Jae Crowder an unhelpful knee to the groin during a post isolation.
Griffin wasn’t whistled for anything on the play, and in fact Crowder was assessed a foul after Griffin made his move to the basket.
Now, the NBA has given Griffin a Flagrant 1 for unnecessary contact.
Video of the incident can be viewed above the article here, but it’s pretty egregious and indeed the Cavaliers announcers even suggested at the time that it might warrant a flagrant.
Looks like the NBA agreed.
Cleveland beat LA, 118-113, in OT.
LeBron James totally dissed New York Knicks guard Frank Ntilikina. Or maybe he was just complimenting Dennis Smith Jr., and Enes Kanter likes to get in the middle of things? Or perhaps it was a barely-veiled shot at former Knicks president Phil Jackson?
No matter which way you view this little NBA drama, there’s some kind of silver lining to take away for New York after LeBron got a little too close for comfort with Ntilikina during a recent matchup with the Cleveland Cavaliers.
According to Knicks coach Jeff Hornacek, that silver lining is how well Ntilikina, Kanter, and the rest of the squad did when standing up to James.
Via the NY Post:
“I thought it was great,’’ he said on the newest edition of “The Jeff Hornacek Experience” that debuts Friday night on MSG Networks after the Knicks face the Raptors. “When we played back in the day, there was a lot of that. So you don’t see as much now in today’s game.
“But, you know, whether the comments from LeBron were aimed at Frank or the Knicks or Phil [Jackson] or whatever it was, I was happy that Frank gave him a little shove and then when LeBron stood in front of him and Enes jumped in there. That’s kind of the chemistry that gets developed when guys are playing for each other. You saw Enes jump right in the middle of this and said, ‘Nah you’re not gonna do this to my young guy.’ So that’s a great sign to see the togetherness of our guys.”
So to recap:
1. LeBron was taking a shot at Phil.
2. Enes Kanter didn’t like that.
3. Jeff Hornacek likes that.
Clear? Ok, good.
Joel Embiid has a reputation around the league already, and for good reason.
The man who continuously lobbied Rihanna to give him a chance for a date has other NBA players hoping they beat the Philadelphia 76ers just to avoid Embiid’s trash talking.
Indeed, the Golden State Warriors beat Philly on Saturday night, 124-116, thanks in part to a huge rally in the second half. A 22-point deficit had to be overcome for Golden State, and not just to add to their win column.
The team also wanted to sidestep Embiid’s silver tongue:
Both Draymond Green and Kevin Durant said they wanted to keep Embiid at bay. Durant’s comment was particularly funny, and can be seen in the video at the top of the article (fair warning, Durant used some NSFW language).
The Process is now The Reputation.