It’s going to happen.
It’s not going to go from today’s jerseys to looking like a NASCAR driver. The word Celtics is not going to be replaced by “McDonald’s” like a European soccer team.
However, logos as some form of advertising will be coming to NBA jerseys eventually, likely within the next five years. Some owners have been pushing for it (*cough* Mark Cuban *cough*) and NBA commissioner Adam Silver threw out the five year figure while speaking at the IMG World Congress of Sports, as reported by Darren Rovell of ESPN.
“It just creates that much more of an opportunity for our marketing partners to get to get that much closer to our fans and to our players,” Silver said at the conference, put on by the Sports Business Daily/Journal. “It gives us an opportunity just to have deeper integration when it comes those forms of sponsorship.”
In 2011, it was Silver who said putting logos on jerseys would be worth about $100 million a year to the NBA. But Silver told ESPN.com last month that the discussion over the logo patches on jerseys had slowed in recent years because it was unclear how sponsors on jerseys would compromise advertising being sold by the league’s national television partners, Turner and ESPN.
In-game and in-show advertising is a growing norm because in our DVR/streaming world we fast forward through or walk out of the room during the commercials. So a Ford Fusion shows up in “New Girl” or in “The Amazing Race” so that the product placement is just part of the story.
NBA owners are in this for the money — did you see the last lockout? — and eventually they will do this as a way to raise revenue. It will be a golden arches of McDonald’s up on the shoulder (and if you wonder why the league pushes sleeved jerseys know that is more real estate to put relatively unobtrusive ads).
Go ahead and hate it if you want, but it’s coming not only to the NBA but to every major professional sport in the USA. It’s not a tide that can be stopped.
With trade rumors swirling, Goran Dragic told the Suns in February 2015 that he wouldn’t re-sign the following summer. Dragic said he no longer trusted Phoenix’s front office.
So, the Suns traded him to Miami.
But did they have to?
Then-Phoenix coach Jeff Hornacek apparently got Dragic to change his stance.
Ken Berger of CBSSports.com:
Within days of Hornacek having a heart-to-heart with Dragic and securing a commitment from the Slovenian point guard to re-sign with the Suns as a free agent the following summer, the Suns shipped him to Miami in a three-team trade, a person familiar with the situation told CBS Sports.
This substantially changes how we view that trade. At the time, it seemed the Suns got a tremendous haul for a player they were going to lose anyway. But if they could’ve re-signed him, it changes the equation.
Maybe not enough to say Phoenix erred, though.
Dragic was clearly wavering in his thinking. He later said he regretted his harsh comments about the front office. Just because he told Hornacek he’d re-sign doesn’t mean he was bound to re-sign
And Phoenix got solid return – a top-seven protected 2017 first-rounder that becomes unprotected in 2018 and an unprotected 2021 first-rounder. Picks with so few protections rarely move anymore. The Heat look solid right now, but they’re fairly old. That far into the future, anything can happen – giving those picks great upside.
So, maybe the Suns still made the right move. But maybe just keeping Dragic was more on the table than we previously realized.
Kyle Lowry popularized the late-night workout in these playoffs, but he’s not the only one to practice until the wee hours.
Raptors teammate DeMar DeRozan shot until about 1 a.m. Monday, according to Chris Haynes of Cleveland.com, preceding Toronto’s Game 4 win over the Cavaliers.
But the funniest part came when DeRozan arrived at the arena earlier.
Upon entry into the bowl area, a female security guard spotted him and stopped him. She asked what he was doing there and even went as far to ask if he worked at the arena.
DeRozan just chuckled and kept walking down the 100-level steps and onto the court where his backcourt teammate Kyle Lowry was waiting. The security guard called for backup, assuming a possible trespasser was on the scene.
Once help arrived and saw who was on the court, he said to his colleague, “That’s our two best players.” He was not quite accurate. On Monday night, those two were the two best players on the court.
“That was the first time that ever happened,” DeRozan said of the incident. “I just laughed about it. You know me. I wasn’t tripping. You can call the whole security team in here and obviously somebody is going to know, but she was just doing her job.”
Jeremy Lin ought to feel better now.
This is putting the “carousel” in coaching carousel.
Hornets assistant Stephen Silas (a Rockets head-coaching candidate) and Trail Blazers assistant Nate Tibbetts (a Grizzlies head-coaching candidate) are also both interviewing to become the Warriors’ lead assistant. If Tibbetts gets the job, Portland would have a vacancy, so…
Adrian Wojnarowski of Yahoo Sports:
Portland also was granted permission Sunday to talk to Silas about being its top assistant, league sources said.
Working for Steve Kerr in Golden State – which propelled Alvin Gentry to Pelicans head coach last year and Luke Walton to Lakers head coach this year – is probably preferable. But Silas’ star is rising, regardless. He’s a highly regarded assistant coach.
Terry Stotts, contract extension in hand, could add Silas without fearing being undermined. That’s the value of giving head coaches security. Hiring good assistants becomes more tenable.
Why would Silas leave another good coach, Steve Clifford in Charlotte, for the Trail Blazers? I don’t know for certain, but in these situations, there’s usually one place to start: money. Portland’s willingness to spend could pay off.
While a couple of the big chairs have yet to be filled — Houston still hasn’t settled on a coach, neither has Memphis — the assistant coaching spots around the league are starting to fill up.
Marc Stein of ESPN dropped some nuggets about the bench of Nate McMillan in Indiana and Dave Joerger in Sacramento:
Bayno, the former UNLV head coach, had not been in the NBA this season but had been with Dwane Casey in Toronto the two seasons before that, and before that had been an assistant with Minnesota and Portland.
Corliss Willamson had been popular with players in Sacramento, as had Nancy Lieberman — but she also had a big fan on owner Vivek Ranadive. She is one of only two full-time female assistant coaches in the NBA (along with Becky Hammond in San Antonio).