Adam Silver: Ads on jerseys likely within five years

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It’s going to happen.

It’s not going to go from today’s jerseys to looking like a NASCAR driver. The word Celtics is not going to be replaced by “McDonald’s” like a European soccer team.

However, logos as some form of advertising will be coming to NBA jerseys eventually, likely within the next five years. Some owners have been pushing for it (*cough* Mark Cuban *cough*) and NBA commissioner Adam Silver threw out the five year figure while speaking at the IMG World Congress of Sports, as reported by Darren Rovell of ESPN.

“It just creates that much more of an opportunity for our marketing partners to get to get that much closer to our fans and to our players,” Silver said at the conference, put on by the Sports Business Daily/Journal. “It gives us an opportunity just to have deeper integration when it comes those forms of sponsorship.”

In 2011, it was Silver who said putting logos on jerseys would be worth about $100 million a year to the NBA. But Silver told ESPN.com last month that the discussion over the logo patches on jerseys had slowed in recent years because it was unclear how sponsors on jerseys would compromise advertising being sold by the league’s national television partners, Turner and ESPN.

In-game and in-show advertising is a growing norm because in our DVR/streaming world we fast forward through or walk out of the room during the commercials. So a Ford Fusion shows up in “New Girl” or in “The Amazing Race” so that the product placement is just part of the story.

NBA owners are in this for the money — did you see the last lockout? — and eventually they will do this as a way to raise revenue. It will be a golden arches of McDonald’s up on the shoulder (and if you wonder why the league pushes sleeved jerseys know that is more real estate to put relatively unobtrusive ads).

Go ahead and hate it if you want, but it’s coming not only to the NBA but to every major professional sport in the USA. It’s not a tide that can be stopped.

Stephen Curry’s 32 lead Warriors over Rockets 113-106

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HOUSTON (AP) Stephen Curry scored 32 points, Klay Thompson had 25 and the Golden State Warriors built a big lead early and held on for a 113-106 win over the Houston Rockets on Tuesday night.

The Warriors scored 37 points in the first quarter and never trailed on the way to their eighth straight victory and 60th this season.

Golden State led by eight after a pair of free throws by Curry with just over three minutes left. Patrick Beverley countered with a tip-in layup for Houston, then was fouled when he was knocked to the ground on a screen by Draymond Green seconds later.

James Harden missed a layup on the next possession before Green added a shot on the other end to put the Warriors up 107-99.

Another layup miss by Harden followed, and Curry made a 3-pointer with 1:46 left to send fans streaming to the exits.

Warriors F James Michael McAdoo leaves game vs. Rockets with head injury (VIDEO)

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There was a scary moment during the matchup between the Golden State Warriors and Houston Rockets on Tuesday night. During a change of possession, Houston’s Trevor Ariza and and Golden State’s James Michael McAdoo got tangled up and fell together on the floor.

McAdoo was under Ariza and wound up getting his head slammed into the hardwood. He was immediately taken off the floor and sent to the locker room.

Via Twitter:

The NBATV broadcast said McAdoo received stitches but did not test positive for a concussion. He is averaging 8.7 minutes, 2.9 points, and 1.7 rebounds per-game for the Warriors.

Jusuf Nurkic trolls Nuggets, tells former team to enjoy their summer (VIDEO)

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Jusuf Nurkic did not enjoy his time as a member of the Denver Nuggets. His trade to the Portland Trail Blazers in exchange for Mason Plumlee was a welcome change of scenery.

On Tuesday night, Nurkic got to take on his old team with huge playoff implications at stake. Portland beat the Nuggets, 122-113, moving a game ahead of their rivals in the race for the No. 8 seed in the Western Conference and giving them the best tiebreaker between the two.

Nurkic was impressive, blasting his old squad with 33 points on 12-of-15 shooting, adding 16 rebounds, three blocks, and two assists.

Nurkic was interviewed in the arena after the game, and he was obviously happy he helped his team while also sticking it to Denver. Speaking with Portland reporter Brooke Olzendam, Nurkic took one last shot at the Nuggets, telling them to enjoy their summer.

Via Twitter:

Nurkic quite possibly sent the Nuggets packing for the year with the game at the Moda Center on Tuesday, so he might have been the guy who helped start their summer.

Still, that is ice cold.

James Johnson decimates Marcus Morris with huge one-handed dunk (VIDEO)

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Miami Heat forward James Johnson is one of the NBA’s best in-game dunkers. On Tuesday night against the Detroit Pistons, he yammed down a huge one-handed slam that embarrassed Marcus Morris and drew gasps from the crowd at the Palace.

The play came midway through the fourth quarter with Johnson at the top of the key. After a quick pass over to him, Johnson gave a quick hesitation before driving to his left and past his defender.

With the quick step, Johnson’s only remaining opponent at the basket was Morris, who was unfortunate enough to find himself between the high-flying Heat and the rim.

This is what happened next:

Morris was whistled for a foul on the play.