It’s going to happen.
It’s not going to go from today’s jerseys to looking like a NASCAR driver. The word Celtics is not going to be replaced by “McDonald’s” like a European soccer team.
However, logos as some form of advertising will be coming to NBA jerseys eventually, likely within the next five years. Some owners have been pushing for it (*cough* Mark Cuban *cough*) and NBA commissioner Adam Silver threw out the five year figure while speaking at the IMG World Congress of Sports, as reported by Darren Rovell of ESPN.
“It just creates that much more of an opportunity for our marketing partners to get to get that much closer to our fans and to our players,” Silver said at the conference, put on by the Sports Business Daily/Journal. “It gives us an opportunity just to have deeper integration when it comes those forms of sponsorship.”
In 2011, it was Silver who said putting logos on jerseys would be worth about $100 million a year to the NBA. But Silver told ESPN.com last month that the discussion over the logo patches on jerseys had slowed in recent years because it was unclear how sponsors on jerseys would compromise advertising being sold by the league’s national television partners, Turner and ESPN.
In-game and in-show advertising is a growing norm because in our DVR/streaming world we fast forward through or walk out of the room during the commercials. So a Ford Fusion shows up in “New Girl” or in “The Amazing Race” so that the product placement is just part of the story.
NBA owners are in this for the money — did you see the last lockout? — and eventually they will do this as a way to raise revenue. It will be a golden arches of McDonald’s up on the shoulder (and if you wonder why the league pushes sleeved jerseys know that is more real estate to put relatively unobtrusive ads).
Go ahead and hate it if you want, but it’s coming not only to the NBA but to every major professional sport in the USA. It’s not a tide that can be stopped.
LOS ANGELES — This isn’t new news, but a lot of NBA fans forgot it.
Last June the NBA suspended then Pistons now Lakers guard two games for “pleading guilty to operating a motor vehicle while intoxicated, in violation of the law of the State of Michigan.” Those were to be the first two games of next season — the Clippers game Thursday followed by the Suns Friday.
Lakers coach Luke Walton played it close to the vest, not revealing who would start at the two in KCP’s place. The most logical answer may be Jordan Clarkson, but Walton likes him creating shots with the second unit. Other options are limited, they could go small with backup point guard Tyler Ennis or big with Corey Brewer. (Josh Hart might have been the best call, but the rookie is out with a sore Achilles.
Whoever starts it will be a blow to the defense-starved Lakers to be without their best perimeter defender.
This summer, after landing Avery Bradley, the Pistons chose to renounce the rights to Caldwell-Pope, setting him free into what was a difficult market. Even for a good wing defender who hit 35 percent from three last season, when the market dried up so did the chance for a decent multi-year deal. The Lakers grabbed him for one-year at $18 million.
Caldwell-Pope’s agent is Rich Paul, who happens to be LeBron James‘ agent (and he’s a free agent next summer), but whatever the ulterior motives this was a good signing by the Lakers. If KCP works out this season for them they would be in the driver’s seat to re-sign him next summer (although the Lakers would not have his Bird rights).
Ah yes, Hoodie Melo. The new, improved version of Carmelo Anthony that is much better than the old one, mostly because he isn’t playing for the New York Knicks. Also, he is often seen wearing a hooded sweatshirt.
Of course, as is often the case in the NBA, when a cultural phenomenon comes along there’s often plan to make money off of it following close behind. That appears to be the case here, as the Thunder announced special Hoodie Melo sweatshirts that were selling before the game against the New York Knicks on Thursday.
The sweatshirts mimic the style of a popular Jordan brand logo, Carmelo’s shoe sponsor.
Carmelo stayed true to form throughout the warm-up session before the game, taking to the floor during lineups wearing — you guessed it — a hoodie.
Of course, there was lots of intrigue during the Thursday night game between Anthony and his former team, with the first points of his career coming in Oklahoma City looking like this:
Long live Hoodie Melo. May his brand forever beat forecasted sales numbers.
The Warriors might not have Draymond Green against the Pelicans tomorrow, but Golden State will have these awesome jerseys:
Fresh. To. Death.
Just awful news for Devin Harris.
Eddie Sefko of The Dallas Morning News
The brother of Mavericks’ guard Devin Harris died Thursday afternoon after an early-morning crash on Central Expressway, officials said.
According to police, at about 1:40 a.m. Thursday morning Bruce Harris, 38, and a 36-year-old male passenger were in their disabled vehicle in the north bound lane of Central Expressway just south of Walnut Hill. A 23-year-old male driver of an Acura sedan and a 23-year-old male passenger were traveling north bound on Central Expressway and struck the back of the disabled vehicle. The impact caused the gas tank of the disabled vehicle to rupture and catch fire. All occupants were transported to Presbyterian Hospital.