It’s not going to go from today’s jerseys to looking like a NASCAR driver. The word Celtics is not going to be replaced by “McDonald’s” like a European soccer team.
However, logos as some form of advertising will be coming to NBA jerseys eventually, likely within the next five years. Some owners have been pushing for it (*cough* Mark Cuban *cough*) and NBA commissioner Adam Silver threw out the five year figure while speaking at the IMG World Congress of Sports, as reported by Darren Rovell of ESPN.
“It just creates that much more of an opportunity for our marketing partners to get to get that much closer to our fans and to our players,” Silver said at the conference, put on by the Sports Business Daily/Journal. “It gives us an opportunity just to have deeper integration when it comes those forms of sponsorship.”
In 2011, it was Silver who said putting logos on jerseys would be worth about $100 million a year to the NBA. But Silver told ESPN.com last month that the discussion over the logo patches on jerseys had slowed in recent years because it was unclear how sponsors on jerseys would compromise advertising being sold by the league’s national television partners, Turner and ESPN.
In-game and in-show advertising is a growing norm because in our DVR/streaming world we fast forward through or walk out of the room during the commercials. So a Ford Fusion shows up in “New Girl” or in “The Amazing Race” so that the product placement is just part of the story.
NBA owners are in this for the money — did you see the last lockout? — and eventually they will do this as a way to raise revenue. It will be a golden arches of McDonald’s up on the shoulder (and if you wonder why the league pushes sleeved jerseys know that is more real estate to put relatively unobtrusive ads).
Go ahead and hate it if you want, but it’s coming not only to the NBA but to every major professional sport in the USA. It’s not a tide that can be stopped.
DeMarcus Cousins says Mavericks’ rumored interest flatters him, but he loves Kings
The Mavericks’ long-rumored interest in DeMarcus Cousins took its most direct public turn before the season, when Dallas signed Cousins’ brother, Jaleel Cousins. Jaleel is now on the Mavericks’ D-League affiliate, and I bet he will remain there as DeMarcus approaches 2018 free agency.
So, DeMarcus Cousins, what do you think about the Mavericks’ long-rumored interest in acquiring you?
“It’s flattering,” Cousins told me, with a laugh, after the Kings’ Wednesday shootaround at AAC. Then, turning serious, he added of the Mavericks, “I respect them.”
“But,” I said, “I’ve also heard that you like it in Sacramento.”
“No,” Cousins corrected, “I love Sacramento.”
Cousins is getting good at this, toeing the line between appreciating another team’s interest and expressing his satisfaction with the Kings.
And give Cousins credit. He keeps producing at a star level for a team that hasn’t provided him with the proper support. Sacramento again appears headed toward the lottery, even as Cousins averages 29-10.
Questions remain, though: How much of Cousins’ attitude is him trying to make the best of an inescapable situation, and will expanded options in the summer of 2018 test his loyalty?
LeBron James dunks, struts past camerapeople and toward crowd, spooks fan (video)
NEW YORK (AP) — Derrick Rose is missing the New York Knicks’ game against Cleveland because of lower back pain.
Rose left the Knicks’ victory over Miami on Tuesday in the third quarter with back spasms. Coach Jeff Hornacek says Rose still felt sore on Wednesday when he came in and met with team doctors, so they sent him for an MRI exam to make sure there was no structural damage.
Rose is averaging 16.7 points and this is the first game he’s missed this season.