Phil Jackson promises return of system basketball to New York, wants ‘Melo to be part of it

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You can’t win titles in the NBA without elite talent. Superstars matter. It is the nature of the sport.

However there is more to it than that, nobody ever just rolled the ball out and won a ring. Franchises have to put those stars in a system that benefits them but more importantly benefits the role players around them — true stars will thrive in any style, it is getting a system in place and the right role players for that system that elevates the stars and team to title contention.

Phil Jackson understands that better than anyone.

When Jackson talked basketball at the Tuesday press conference that introduced him as New York Knicks team president, he talked system. New York will always be able to attract stars, what they need is everything else. Jackson talked about balance — three guys going to the offensive glass, two guys back on defense to slow the break — and structure.

“I believe in system basketball,” Jackson said. “(Knicks GM) Steve Mills came out of Princeton. I came out of a system that we ran here in New York in which team basketball was an important aspect of playing. We believe that is what we want to accomplish here.”

They have a lot of work to do.

The Knicks are 27-40 this season and while they have made a little run of late (six straight wins) they remain five games back in the loss column to the Atlanta Hawks with 15 games to play. Even if they pull off the miracle and make the playoffs, it will not disguise the fact this is a bad basketball team right now. One largely locked into a similar roster next season with nine players under contract for $67 million — and that is without Carmelo Anthony, who has said he will opt out as a free agent. If the Knicks resign him that’s 10 players and they will be well into the luxury tax already.

Jackson said he wants to re-sign Anthony, saying that he is the best isolation scorer in the game but that Anthony can reach another level if he buys into the right system.

“Carmelo has had a load to carry this year, a scoring load, and he’s been remarkable in that,” Jackson said. “I think he showed in the last Olympics, coming off the bench and playing a role as a bench player on a magnificent team that won a gold medal, that he can play a role if he has to play a role. I think he’s a basketball player and I think that’s what players want to do — they want to cut, to pass, to be in a different spots on the floor, to attack and to play. And I think Carmelo will be just fine.”

To create that team where Anthony will be fine will require a lot of creativity. What Jackson talked about mostly was getting the right players for his system (which he said would at the least be triangle influenced).

“We’re going to have to go out and work the bushes for players the next year and we’re going to have to work them the coming years as we do go forward and we have draft picks, and we have the chance to build this team,” Jackson said.

The most probable rebuild scenarios come around in 2015 — the Knicks’ bad contracts come off the books (Amar’e Stoudemire, Tyson Chandler, Andrea Bargnani) freeing up money to spend plus they have their draft pick. That’s the year potential free agents include Kevin Love, Rajon Rondo and others. It’s not exactly a tabula rasa for Jackson to work with in 2015, but it’s far closer than this summer when the roster is clogged with contracts that, even if they can be moved, will not bring much value in return.

“Steve and I are going to work on how to manage the roster, and our financials, to have an impact in (2015 class),” Jackson said. “I think we need another contributor, someone that can score who can help Carmelo go along and contribute to this team and the winning experience.”

Jackson suggested most of the rebuilding will be done through free agency, which makes sense as the Knicks have traded away a lot of first round draft picks in the coming years.

How hands on Jackson will be with scouting remains to be seen, but don’t expect to see him in the bleachers of a lot of college games.

“I don’t know, to be honest with you,” Jackson said of his level of scouting involvement. “I think the first thing we have going on right now is the NCAA tournament and we will turn our focus on and watch. But I really want to turn our focus on NBA teams. The advent of the game, a lot of it is, that there are players that are on benches, that are on teams, that will be available, maybe not on high-priced contracts, that can come in and help assist and build a team. So there are a variety of ways in which we can build teams.”

Jackson is not the detail guy here — Mills will be the one dealing with agents, working directly with team scouts, figuring out the details of the salary cap. Jackson is going to be more of the CEO role, setting the tone and picking his people to execute it. On the court that will be a new coach (although Jackson said good things about Mike Woodson at the press conference, still everyone knows he is a dead coach walking) and it will mean new people in the Knicks front office over time.

Jackson suggested whatever system is in place will be triangle influenced, if not outright full triangle. That can certainly work. There is not one magical system that wins (or everyone would run it). Whether it is the Bulls and Lakers in the triangle, the evolving system of Gregg Popovich and the Spurs, or the space and pace of Miami, what matters is having elite talent, having a system in place to support that talent, and having the right players in the system around those stars to make it work.

Jackson understands system better than anyone.

Now we’ll see if he can build and execute it from the front office.

Paul George says he “Didn’t know I was gonna be traded”

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As I have pointed out before here on NBC Sports, I really do love watching NBA marketing unfold in front of me. Some of it — like Kobe Bryant’s weird post career legacy massaging — is downright impressive.

Other instances are not quite as sly.

Enter newest Oklahoma City Thunder forward Paul George and his latest sponsored Instagram post.

In a recent video posted to his page, George put up a training montage set to an Eminem song that was essentially an advertisement for the gym and trainer he had been working with over the summer. The gym’s own page also features several of these videos. So far, pretty common stuff.

That is, until you read the Instagram caption and see what George had to say about his training. Let’s see if you can spot the issue.

Screenshot via Instagram:

Of course, the issue here is that George essentially took away the leverage the Indiana Pacers would have had if his trade request hadn’t somehow been made public. Repeatedly.

George knew he was going to get traded because Indiana had no choice but to trade him. Saying otherwise is a hilarious and transparent attempt to reshape recent history.

This is perhaps my favorite result of the platitudes drilled into the heads of players by team PR guys and agent media training. That is, when you talk nonsense for so long and during each and every interview — we just dug deep, it’s a game of inches, you have to want it more — sometimes you just don’t know when to stop trying to spin the story in your direction. Especially because the mantra of media training is to be boring and try say nothing, which is hard if you have something to prove or an opinion to change.

Between this and Kevin Durant openly admitting to having a burner Twitter account (which no doubt sparked a flurry of emails and calls between agents and their clients) this is shaping up to be one of the best NBA seasons in recent memories and that’s just from a new media standpoint.

Gordon Hayward says Isaiah Thomas “ultimately helped win me over”

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Gordon Hayward is now a member of the Boston Celtics, and we are all excited to see how the No. 1 team in the Eastern Conference last season checks out with a newly revamped roster.

Of course, Boston has been the subject of much media attention after signing Hayward and trading Isaiah Thomas and Jae Crowder to the Cleveland Cavaliers for Kyrie Irving. I think there should be some skepticism about how quickly Boston will be able to put things together, but this is a team of former and current All-Stars so they will likely be at least a Top 4 team out East.

Meanwhile, Hayward has written a new blog post on his personal website about the summer, taking on such subjects as the move to Massachusetts, video games, and what to expect this season.

One of the more interesting things that Hayward wrote about was just how much of an influence Thomas had in his decision to come to Boston. Hayward addresses Thomas’ influence in a section dedicated to him finding out about the trade to Cleveland.

Via GordonHayward20.life:

He didn’t just help recruit me to Boston—he was a big piece of that recruitment. He had talked a lot about city and how it was different to be a Celtic. He talked about the intensity of playing in the Eastern Conference Finals, playing at the Garden in the playoffs, and how much fun it was, and how much fun he had playing in Boston.

All of that ultimately helped win me over. And by the time of the trade, I had already started to build a little bit of a relationship with him.

The rest of Hayward’s post was about the subjects mentioned above, but it ended by saying that he understands the history of the organization and that he feels like he has not reached his full potential just yet.

Obviously, in signing him this season that’s exactly what the Celtics and Danny Ainge are hoping.

NBA implementing ‘Zaza Pachulia,’ ‘James Harden’ rules

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NEW YORK (AP) — NBA referees will be able to call flagrant or technical fouls on defenders who dangerously close on jump shooters without allowing them space to land, as Zaza Pachulia did on the play that injured Spurs star Kawhi Leonard in last season’s playoffs.

Officials will also make sure jump shooters are in their upward shooting motion when determining if a perimeter foul is worthy of free throws, which could cut down on James Harden‘s attempts after he swings his arms into contact.

Leonard sprained his ankle when Pachulia slid his foot under Leonard’s in Game 1 of Golden State’s victory in the Western Conference finals. After calling a foul, officials will now be able to look at replay to determine if the defender recklessly positioned his foot in an unnatural way, which could trigger an upgrade to a flagrant, or a technical if there was no contact but an apparent attempt to injure.

“It’s 100 percent for the safety of the players,” NBA senior vice president of replay and referee operations Joe Borgia said Thursday.

The NBA had made the freedom to land a point of emphasis for officials a few years ago, because of the risk of injuries. But the play got renewed attention during the playoffs because of Leonard’s injury, and also one in which Washington forward Markieff Morris landed on Al Horford‘s foot in Game 1 of their Eastern Conference semifinal, knocking him out of a game the Celtics rallied to win.

Officials can still rule the play a common foul if they did not see a dangerous or unnatural attempt by the defender upon review. Borgia said Pachulia’s foul would have been deemed a flagrant.

With the fouls on the perimeter shots – often coming when the offensive player has come off a screen and quickly attempts to launch a shot as his defender tries to catch up – officials will focus on the sequencing of the play. The player with the ball must already be in his shooting motion when contact is made, rather than gathering the ball to shoot such as on a drive to the basket.

“We saw it as a major trend in the NBA so we had to almost back up and say, `Well, wait a minute, this is going to be a trend, so let’s catch up to it,”‘ NBA president of league operations Byron Spruell said.

Report: Cavaliers signing Kendrick Perkins

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Kendrick Perkins spent fewer than four months with the Cavaliers, including the 2015 playoffs. But nearly a year later after Cleveland let Perkins walk in free agency, LeBron James was still bemoaning Perkins’ absence.

Are the Cavs righting a wrong?

Joe Vardon of Cleveland.com:

Kendrick Perkins joined the Cavaliers at LeBron James’ minicamp in Santa Barbara, Calif., and will come to training camp next week, sources told cleveland.com.

The Cavs now have 18 players with standard contracts, and 15 – the regular-season limit – have guaranteed salaries. I doubt Cleveland wants to waive the two without guaranteed salaries, Kay Felder and Edy Tavares, either.

In other words, Perkins is a longshot to stick into the regular season.

Perkins was washed up when with the Cavaliers two years ago. The 32-year-old who sat out last season hasn’t produced on the court in several years. He’s tough and well-liked in the locker room, which might give him a chance of sneaking onto the regular-season roster.

But the Cavs should focus on developing toughness and chemistry among their rotation players. Perkins is just a crutch, most likely one who’ll be yanked away by cut-down day a few weeks from now.