LeBron, Kobe lead Forbes top 10 list of NBA endorsers


Forbes released its top 10 list of off-the-court NBA earners this week, and not surprisingly, a couple of the game’s biggest stars lead the pack.

Before we get to the complete list, something stands out when looking at the dollars the top NBA athletes rake in, especially when compared to other sports’ stars.

Thanks to basketball boasting the biggest shoe sponsorship deals, no one comes close to making as much in total sponsorship dollars as NBA players do, and that includes sports that are more popular — like the NFL in the U.S., and soccer internationally.

From Kurt Badenhausen of Forbes:

And the gap between NBA players and others in team sports all starts with the shoes. The NBA’s biggest stars can command more than $10 million annually from Nike and Adidas. Nike represents almost half James’ off-court income, and James was the NBA’s leading shoe salesman in 2013 with $300 million in retail sales in the U.S. of his Nike signature shoes, according to research firm SportsOneSource. Rose signed a 13-year, $185 million contract with Adidas in 2012. A $1 million a year shoe deal is extremely rare for an NFL or MLB star. Basketball players move product unlike their counterparts in other sports.

Basketball players can also take advantage of the global nature of the sport. Bryant has made trips to China the past eight years for Nike and he is one of the brand’s main chips in its battle against Adidas in China. Bryant partnered with Turkish Airlines in 2010 and has been featured in commercials with global soccer star Lionel Messi. James’ Dunkin’ Donuts deal is for Asia only, and he entered into a new partnership with Chinese Internet services firm Tencent last year. These deals are not available to football and baseball players.

And now, the list:

Player/total endorsement income/shoe sponsor

LeBron James: $42 million (Nike)

Kobe Bryant: $34 million (Nike)

Derrick Rose: $21 million (Adidas)

Kevin Durant: $14 million (Nike)

Dwyane Wade: $12 million (Li Ning)

Carmelo Anthony: $9 million (Jordan/Nike)

Amar’e Stoudemire: $6.5 million (Nike)

Dwight Howard: $6 million (Adidas)

Blake Griffin: $6 million (Jordan/Nike)

Chris Paul: $4 million (Jordan/Nike)

Remember, the shoe sponsor noted isn’t where all of the income originates, but it’s certainly where the bulk of it comes from. Stoudemire’s ranking is a function of him playing in New York, and for NBA players seeking a bigger piece of the sponsorship pie, there’s a reason free agent stars flock to large markets.

Only Kevin Durant plays in a smaller one, and although Miami technically fits the bill, the pairing of LeBron James and Dwyane Wade on the same team, along with the exposure the Heat has gotten in winning consecutive titles, certainly has made them high-profile stars where sponsors are concerned.

Utah’s Donovan Mitchell with shot of night to force OT with Spurs

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One of the factors to consider in the Rookie of the Year race: clutch plays.

Down three with less than 10 seconds to go Friday night, the Utah Jazz put the ball in the hands of their rookie playmaker Donovan Mitchell — and he made the play, draining a three to force overtime. It’s an impressive play.

In the clutch this season (last five minutes of a game, within five points), Mitchell has averaged 3.2 shots per contest (by far the most of any rookie) and has a true shooting percentage of 51 percent. Philadelphia’s Ben Simmons, the other front-runner in the ROY race, averages less than a shot per game in those clutch situations (0.8) and has a true shooting percentage of 66.7 percent.

Mitchell made the big shot, but the Spurs made plenty too, had 45 points on the night from LaMarcus Aldridge, and got the win.


PBT Extra: Who is coming out of the Eastern Conference?

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The Toronto Raptors will finish with the No. 1 seed and all the best metrics in the East, but they have a history of playoff flameouts. The Boston Celtics’ have been hit hard by injuries. And the Cleveland Cavaliers have LeBron James but also a dreadful defense, this is the most vulnerable a LeBron led team has been since he bolted Cleveland seven years ago.

So what team is coming out of the East?

We get into that in this latest PBT Extra. A poll on Twitter found most of you think the Cavaliers, but personally, I think the Raptors — who have been better defensively all season than the Cavs — may finally have their year.

LaMarcus Aldridge drops career-high 45 points, Spurs beat Jazz in OT

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SAN ANTONIO (AP) — LaMarcus Aldridge had a career-high 45 points, helping San Antonio overcome Donovan Mitchell‘s 35-point performance for Utah in the Spurs’ 124-120 overtime victory over the Jazz on Friday night.

The Spurs won their sixth straight and beat the Jazz for the first time in four meetings this season.

Utah’s 12-game road winning streak came to an end, but only after Mitchell had 14 points in the fourth quarter, including three 3-pointers in the final two minutes to force overtime.

San Antonio remained sixth in the Western Conference with the same record as fifth-place New Orleans, a half-game behind Oklahoma City for fourth. Utah remained eighth in the West.

After free throws by Spurs guards Manu Ginobili and Patty Mills and a dunk by Jazz center Rudy Gobert put San Antonio up 114-111, Mitchell drained his third 3-pointer of the fourth with 3.6 seconds remaining to force overtime.

Mills, who finished with 23 points, had six points in overtime as the Spurs capped an undefeated six-game homestand.

Aldridge averaged 32.2 points and 9.0 rebounds during the winning streak, including two double-doubles.

Aldridge scored 28 points in the first half on 12-for-16 shooting, including a 3-pointer.

Utah missed its first six shots and was 4 for 14 as San Antonio grabbed a 19-8 lead midway through the first quarter. Mitchell settled the Jazz, scoring six points to cut the Spurs lead to 29-21 heading into the second quarter.

Mitchell was 14-for-35 shooting while falling six points shy of his season-high.

Derrick Favors added 22 points for Utah and Ricky Rubio had 20.

Ginobili finished with 18 points for the Spurs.


Stephen Curry leaves game with knee injury


In his first night back from an ankle injury that forced him to miss six games, Stephen Curry limped off the court not to return after in third quarter Friday night after JaVale McGee fell into his knee.

He limped to the bench then eventually to the locker room after the injury.

The severity of the injury is not yet known and should become clear on Saturday after an MRI.

Curry scored 29 points and grabbed seven rebounds before being forced to leave the game, and the Warriors held on to win the game.

Obviously, if Curry is out heading into the playoffs, that changes the dynamic in the West, where the Houston Rockets were already right on the heels of the Warriors.