Cleveland Cavaliers v New York Knicks

As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle


When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

Cavaliers move up ring ceremony 30 minutes so it doesn’t conflict with World Series

OAKLAND, CA - JUNE 19:  LeBron James #23 of the Cleveland Cavaliers holds the Larry O'Brien Championship Trophy after defeating the Golden State Warriors 93-89 in Game 7 of the 2016 NBA Finals at ORACLE Arena on June 19, 2016 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
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It’s a good time to be a Cleveland sports fan. Finally.

Next Tuesday, Oct. 25, will be one of the great sports days in the history of the city — the Cavaliers will get their championship rings, and the Indians will open the World Series at home.

Only one little problem: the two events were going to overlap.

So in the spirit of city unity the Cavaliers have moved up the start time of their ring ceremony by 30 minutes, and the game by 30 minutes as well. The ring ceremony now begins at 7 p.m. Eastern, with tip-off against the Knicks at 7:30 (both will be broadcast on TNT, followed by the Spurs at the Warriors).

First pitch for the World Series is at 8 Eastern.

Fans attending the Cavaliers ring ceremony will be given a special silicone ring, which if viewed on their phone through the Cavs app will look like a virtual championship ring. Kind of cool idea.

Tuesday is going to be a great day to be a Cavaliers sports fan (just don’t bring up the Browns). A lucky few will be at these events.

Although personally, I’d rather watch them both on a television while eating the brisket and having a beer at the bar at Mabel’s BBQ.

Warriors first team favored over the field for championship entering season since Michael Jordan’s Bulls

7 Jun 1998:  Michael Jordan #23 of the Chicago Bulls walks on the court during the NBA Finals Game 3 against the Utah Jazz at the United Center in Chicago, Illinois.  The Bulls defeated the Jazz 96-54. Mandatory Credit: Jonathan Daniel  /Allsport
Credit: Jonathan Daniel /Allsport

When asked my prediction for the 2017 NBA champion, I say the Warriors have about a 50-50 chance. Some call that a copout answer – but it’s really not.

For a team to have even odds against 29 others combined entering the season is extraordinary.

Just how rare is it?

David Purdum of ESPN:

Jeff Sherman, head NBA oddsmaker at the Westgate SuperBook in Las Vegas, remembers the 1997-98 Bulls team, which was coming off a 72-win season, being around a minus-125 title favorite entering that season.

But Sherman and other sports betting industry veterans struggled to recall another team — in basketball, baseball or football — that was an odds-on favorite to start the season.

Michael Jordan, Dennis Rodman and Scottie Pippen led Chicago to the championship in 1998 (which was actually two seasons removed from the 72-win year).

Will Stephen Curry, Kevin Durant, Draymond Green and Klay Thompson also meet their oversized expectations and deliver a title this year?

Flip a coin.

Report: Minnesota still talking Tyus Jones trade, Sixers may have interest

TARRYTOWN, NY - AUGUST 08:  Tyus Jones #1 of the Minnesota Timberwolves poses for a portrait during the 2015 NBA rookie photo shoot on August 8, 2015 at the Madison Square Garden Training Facility in Tarrytown, New York. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.   (Photo by Nick Laham/Getty Images)

Tyus Jones has a lot to like — he’s a point guard who makes good decisions, his shot is developing (40 percent from three at Summer League), and he’s got skills. Minnesota won the Summer League championship because of Jones’ leadership — just drafted and highly touted Kris Dunn was out for the title game, that’s where Jones shined.

But Dunn is the future at the point in Minnesota, and Ricky Rubio is still there. So Minnesota is seeing what might be out there for Jones, reports Adrian Wojnarowski of The Vertical at Yahoo Sports.

Minnesota has had talks with Philadelphia, New Orleans, and others about Jones for a while.

Jones is likely a steady backup point guard at the NBA level — he’s a smart passer, knows how to run a team, and as his shot develops he becomes more dangerous. His downside is defense, but as a reserve that’s less of an issue.

For a team like the Sixers — without Jerryd Bayless to start the season — or while New Orleans waits for Jrue Holiday‘s return, Jones makes some sense. The only question is the price going back to Minnesota.

Report: Bucks preparing for Greg Monroe to opt in next summer

Milwaukee Bucks center Greg Monroe, center, drives to the basket against New Orleans Pelicans center Alexis Ajinca, left, and guard Tyreke Evans, right, during the first half of an NBA basketball game Saturday, Jan. 23, 2016, in New Orleans. (AP Photo/Jonathan Bachman)
AP Photo/Jonathan Bachman
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The Bucks got a rude awakening about Greg Monroe‘s value when they tried to sell low on him this offseason – and still got no takers.

Now, Milwaukee seems to have gotten the picture. Monroe – whose agent claimed the center could name his contract terms from multiple teams last year – might opt into the final year of his deal, which would pay $17,884,176.

Zach Lowe of ESPN:

Milwaukee is already preparing for the possibility Monroe opts into his deal for 2017-18, league sources say.

The Bucks indicated this thinking when they extended Giannis Antetokounmpo‘s contract, putting a large 2017-18 salary rather than a relatively low cap hold on the books to begin next offseason. If Monroe opts in, the difference in Antetokounmpo’s initial cap number is far less likely to matter. (Though Antetokounmpo’s extension wasn’t a complete giveaway into Milwaukee’s Monroe expectation, because the Bucks saved over the life of the extension.)

Don’t put it past Monroe to opt out if he believes he can find a better situation. After all, he signed the small qualifying offer to leave a tough basketball fit with Andre Drummond in Detroit. Monroe also took the risk of a shorter detail in Milwaukee. He’s secure enough in himself to at least consider moving on if he’s unhappy.

It’s also possible he finds a satisfying role with the Bucks. They’ll bring him off the bench, which could hide his defensive shortcomings and give him a chance to mash backup bigs. Heck, he could even play well enough to justify opting out.

There’s still a full season before Monroe must decide on his option, and a lot can change by then. But it seems Milwaukee now has a realistic expectation.