Cleveland Cavaliers v New York Knicks

As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

21 Comments

When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

Thunder PG Cameron Payne fractures foot. Again

PHOENIX, AZ - FEBRUARY 08:  Cameron Payne #22 of the Oklahoma City Thunder during the NBA game against the Phoenix Suns at Talking Stick Resort Arena on February 8, 2016 in Phoenix, Arizona.  The Thunder defeated the Suns 122-106.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Christian Petersen/Getty Images)
Christian Petersen/Getty Images
Leave a comment

Just as he was getting back into the flow after fracturing his foot this summer, Thunder point guard Cameron Payne hurt himself all over again.

Thunder release:

The Oklahoma City Thunder announced today that guard Cameron Payne suffered an acute fracture to his fifth metatarsal in Tuesday night’s Blue-White Scrimmage.

This is a troubling setback for the 22-year-old Payne, whom Oklahoma City drafted No. 14 last year. The Thunder didn’t play him enough last season to maximize his development, and now, they won’t the chance to make amends for a while.

Russell Westbrook will obviously still handle the large majority of point guard minutes, and this sets up Ronnie Price to open the season as the primary backup. The 33-year-old Price can play tough defense in limited playing time, but asking him to run the second unit offensively will likely turn out poorly.

Oklahoma City could stagger Westbrook’s and Victor Oladipo‘s minutes, using Oladipo as the lead guard when Westbrook sits. But Oladipo didn’t take to that role in Orlando.

This could also open the door slightly for Semaj Christon to make the regular-season roster as the third healthy point guard. But the Thunder already have 16 players, one more than the regular-season roster limit, with guaranteed salaries – and that doesn’t count Christon. Oklahoma City would have to drop Mitch McGary and one other player to keep Christon, which seems unlikely.

The Thunder will probably just have to grind it out with Price behind Westbrook.

Paul George on MVP: ‘This is my year to go get it’

TORONTO, ON - MAY 01:  Paul George #13 of the Indiana Pacers reacts after sinking a basket in the first half of Game Seven of the Eastern Conference Quarterfinals against the Toronto Raptors during the 2016 NBA Playoffs at the Air Canada Centre on May 01, 2016 in Toronto, Ontario, Canada.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Vaughn Ridley/Getty Images)
Vaughn Ridley/Getty Images
Leave a comment

MVP feels wide open this year.

Stephen Curry, Kevin Durant and LeBron James have accounted for the last five. But Curry and Durant are now sharing touches with the Warriors, and LeBron is 31 and has coasted in the last couple regular seasons in the midst of so many Finals runs.

That opens the door for new contenders like Russell Westbrook, James Harden, Kawhi Leonard (my pick), Anthony Davis – and Paul George, the Pacers star who’s announcing his candidacy loud and clear.

George on SiriusXM NBA Radio:

I want to be MVP. I definitely want to be the MVP this year. It’s tough, as always. It would be a challenge, but with coach Nate and the guys that I got here, I’m in position to move into that spot as long as I remain being me, being a leader, being aggressive and wanting that. It’s not mine for the taking. I got to go get it. And this is my year to go get it.

The MVP usually goes to a player on a top-two seed, and that’ll be a tough nut for Indiana to crack with the Cavaliers, Celtics and Raptors standing in the way. But, again, this is an atypical year with most top teams so balanced.

If the Pacers hit the high end of their potential outcomes, George would be a strong candidate. He’s is the second-best player in the East, so most nights, he’ll be the best player on the court. That goes a long way for perception.

The best thing George can do for his case is help Indiana win big. If he does that, he’ll surely impress enough individually along the way to warrant major consideration.

51Q: Did the Hornets lose too much in free agency to continue on upward track?

CHARLOTTE, NC - APRIL 25:  Teammates Courtney Lee #1 and Jeremy Lin #7 of the Charlotte Hornets react after a play against the Miami Heat during game four of the Eastern Conference Quarterfinals of the 2016 NBA Playoffs at Time Warner Cable Arena on April 25, 2016 in Charlotte, North Carolina.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Streeter Lecka/Getty Images)
Streeter Lecka/Getty Images
Leave a comment

We continue PBT’s 2016-17 NBA preview series, 51 Questions. For the past few weeks, and through the start of the NBA season, we tackle 51 questions we cannot wait to see answered during the upcoming NBA season. We will delve into one almost every day between now and the start of the season.

The Hornets improved from 33 wins in 2014-15 to 48 in 2015-16, a 15-win jump no other team topped. Their 48-34 record was their best since reemerging as the Bobcats in 2004. They won their first three playoff games in this era.

The key?

Buying low on players heading into unrestricted free agency and reaping the rewards before their contracts expired.

Charlotte traded for Nicolas Batum and Courtney Lee on ending deals and signed Jeremy Lin to a contract that allowed him to re-test the market again a year later. Those three joined Marvin Williams and Al Jefferson among Hornets with expiring contracts.

Management and fans can decide whether Charlotte’s fine, though unspectacular, season justified the risk. But the Hornets predictably paid a price this summer.

On the bright side, considering free agency was always going to treat them poorly, they took as small a beating as possible.

Charlotte somehow convinced Batum to re-sign for less than the max and Williams to re-sign through his early Bird Rights. So, though they lost Lin (Nets), Lee (Knicks) and Jefferson (Pacers), the Hornets still had money left to limit their net losses. They signed Ramon Sessions to replace Lin and Roy Hibbert to replace Jefferson. (In a far less inspiring move, they also replaced Lee by trading their first-round pick for Marco Belinelli.)

But the biggest “addition” will come from within: Michael Kidd-Gilchrist, who missed nearly all of last season due to injury.

Kidd-Gilchrist is an ace defender whose motor keeps him helpful offensively. He’s a jumper and good health away from stardom, though both have escaped him throughout his career. At just 23, he could still tap into a higher level.

Otherwise, internal improvement could be limited. Frank Kaminsky (23), Cody Zeller (23) and Walker (26) aren’t finished products, but they’re all relatively polished, with their actual production closing on their ceilings fast.

With the new acquisitions, it’s less about improvement and more about limiting lost production. Sessions will attack the rim a little better than Lin, but Session’s lackluster outside shooting will hinder his ability to share the court with Walker – a role that served Lin, and Charlotte, well last season. Hibbert is a defensive upgrade over Jefferson, maybe even a big one depending on Hibbert’s mindset. But the Hornets go from strong to zero in the offensive post. Belinelli, on the wrong side of 30, is trying to rebound from an awful season with the Kings.

Beyond their individual production, it also can’t be understated how well Lin and Lee jelled with their Charlotte teammates. Jefferson, even though his fit devolved during his tenure, still set an example by trying to make it work.

The Hornets were a feel-good team last season, but they built their success on a shaky foundation. When the storms came, they kept their house in as much order as possible, but there was only so much they could do at that point.

They didn’t experience the disaster of losing Batum. They kept another top free agent in Williams. Yes, Lin, Lee and Jefferson got away, but it’s not the end of the world – especially if Kidd-Gilchrist fulfills his potential.

After relying on players with expiring contracts last year, Charlotte is dependent on a new questionable source of production this year: Kidd-Gilchrist. Will he perform as well as those pending free agents did? The Hornets’ opportunity is greater this time around. Locked up for three more years, Kidd-Gilchrist could be a path to sustained success rather than the fleeting version experienced last season.

But first, Kidd-Gilchrist must provide immediate production to keep the good vibes going after the Hornets downgraded elsewhere. They’re putting a lot on his shoulders.

Tyronn Lue hid Cavaliers’ cash in Warriors-arena ceiling after Game 5, returned some of it after Game 7 win – but LeBron says he didn’t get repaid

OAKLAND, CA - JUNE 19:  Head coach Tyronn Lue of the Cleveland Cavaliers reacts during the first half in Game 7 of the 2016 NBA Finals against the Golden State Warriors at ORACLE Arena on June 19, 2016 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ronald Martinez/Getty Images)
Ronald Martinez/Getty Images
Leave a comment

There’s always money in the banana stand ceiling of an NBA arena where Doc Rivers or one of his coaching disciples is trying to prove a point.

As Rivers did in Los Angeles with the 2010 Celtics, Cavaliers coach Tyronn Lue – a Rivers assistant in Boston and with the Clippers – collected cash from his team as a motivational tactic during the NBA Finals.

Joe Vardon of Cleveland.com:

After the Cavs’ 112-97 win at Golden State in Game 5, coach Tyronn Lue entered his jovial locker room and asked for $100 from everyone.

Not just from LeBron James, or Kyrie Irving, or Kevin Love — you know, the players who print money. But everyone in the room, from owner Dan Gilbert (also not poor) down to Cavs’ public relations staffers and equipment managers.

Lue took the wad of cash — senior vice president of communications Tad Carper says it was $4,500 — and hid it in the ceiling of the coaches’ dressing room in the corner of the Oracle Arena visitor’s locker room.

“They were like, ‘Where is the money going?'” Lue said Tuesday, following the Cavs’ first practice as defending champs. “I’m like, ‘It’s going to me and I’m going to wrap it up and put it in the ceiling in the coaches locker room and we’re going to come back, get our money and get our trophy for Game 7.'”

Of course, Cleveland overcame its 3-1 deficit and everyone got their money back. Right?

Vardon:

Lue was assessed a $25,000 fine after Game 4 for ripping the officials, and he said some of what he collected after Game 5 went to pay his fine.

“I’m still looking for my money. I didn’t get mine back,” James said.

This is why so many Cavaliers employees deserves a championship ring. Even modestly paid staffers had to front their own money so the coach could prove a point.

This is the perfect example of winning curing all ills. This will be seen as a fun story, but what if Cleveland lost Game 7 – or even Game 6 and never returned to California?

Player or other employee, I’d quickly grow tired of a coach whose motivational tactic is taking my money. He can’t think of anything better?

Even as is – whether Lue was joking or not, whether LeBron is legitimately upset or not – the players association shouldn’t take kindly to a coach taking money from a player to pay the coach’s fine,