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As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

Two men charged in fatal shooting of Nykea Aldridge, Dwyane Wade’s cousin

CHICAGO, IL - JULY 29:  General manager Gar Forman of the Chicago Bulls (L) listens as Dwyane Wade speaks during an introductory press conference at the Advocate Center on July 29, 2016 in Chicago, Illinois.  (Photo by Jonathan Daniel/Getty Images)
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It is a heartbreaking story. Nykea Aldridge, a mother of four, was pushing her stroller down the street in Chicago when she was caught in the crossfire of a couple of men, and she was shot in the head and arm and died. Aldridge happens to be the cousin of Dwyane Wade, which brought this to national attention.

Two men have been arrested for the shooting, reports NBCChicago.com.

Two adult brothers have been charged with the murder of 32-year-old Nykea Aldridge on Friday, Chicago police said Sunday morning…. Derren Sorrells… is a documented gang member and was on parole for motor vehicle theft and for escaping custody, police said….

Darwin Sorrells… was a co-conspirator in the crime, police said, and was also on parole for a gun charge. He was sentenced to six years in prison in January 2013 and released early in February 2016, according to police….

Johnson said the Sorrells brothers approached another man nearby and opened fire, targeting an individual who “was driving females from a suburb to Chicago in a fair exchange program.”

Wade tweeted this on Saturday, referring to the violence in his home city.

DeMarcus Cousins says as of right now he wants to play in 2020 Tokyo Olympics

RIO DE JANEIRO, BRAZIL - AUGUST 17:  Demarcus Cousins #12 of United States reacts in the first half while taking on Argentina during the Men's Quarterfinal match on Day 12 of the Rio 2016 Olympic Games at Carioca Arena 1 on August 17, 2016 in Rio de Janeiro, Brazil.  (Photo by Tom Pennington/Getty Images)
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Four years in the NBA is a couple of lifetimes away. GMs get paid to try and plan that far out, but the constantly shifting sands of the NBA — injuries, player improvement, new talents coming into the league, players changing teams, not to mention front office/ownership changes — make that a nearly impossible task. Nothing is set in stone that far out.

But if four years, DeMarcus Cousins wants to be playing for Team USA in the Tokyo Olympics. Here is what he told Gary Washburn at the Boston Globe.

“I’m open to [coming back for Tokyo 2020]. I’ll be older then, so it depends on how my body feels. As of right now, where I’m at, absolutely, I’m open to it,” he said. “I think people don’t understand [how hard this winning is]. They see the guys on the roster and they think automatically, they’re supposed to win. This [international game] isn’t our game. This isn’t the way we play. This is an adjustment for every guy on the roster.

“No matter how much time there is, if guys can come together and mesh and play with some type of chemistry, you’re going to win games. It’s been proven in the past. We’ve had some of the most talented teams in the past and we didn’t win, so it’s not as easy as people think it is.”

I’m sure everyone on that team, save for Carmelo Anthony, is saying the same thing about returning for the next Olympics right now. We’ll see how things play out. C0usins certainly struggled to adjust to what is a foul in international ball (not to mention the inconsistent officiating) and spent much of Rio in foul trouble, but he was a monster in the gold medal game.

On another note, Cousins is right, the USA players face unreasonable expectations. They are unquestionably the most talented team in the Games, but with that and the history of USA Basketball they are expected to do more than win, they are expected to dominate. The 2016 team in Rio went undefeated and won gold, but because they had three tough games won by 10 or less — good Australian, French, and Serbian teams —, there was a lot of “what is wrong with Team USA?” talk.

The 2020 team will likely be even more talented — Cousins and Kevin Durant could well be joined by guys who skipped Rio such as Stephen Curry, Russell Westbrook, Kawhi Leonard, and Anthony Davis. However, the challenges will be the same: The rest of the world is getting better (watch out for Canada) and the USA will still be throwing a team together and trying to build chemistry on the fly.

But we still expect Gold.

After two years off court, Joel Embiid says he “probably” will have minutes restrictions

PHILADELPHIA, PA - OCTOBER 30: Joel Embiid #21 of the Philadelphia 76ers takes a shot from the bench prior to the game against the Utah Jazz on October 30, 2015 at the Wells Fargo Center in Philadelphia, Pennsylvania. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Mitchell Leff/Getty Images)
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Joel Embiid could be the best player on the Philadelphia 76ers in a couple of years — many scouts had him the highest rated of all the first-round draft picks the Sixers have had in recent seasons.

But after two foot surgeries and two seasons sitting on the sidelines, we don’t know how good Embiid can be. We should find out starting in October when Embiid is part of the Sixers training camp. Embiid says he feels 100 percent, but he expects there will be restrictions on him at first, he told Jessica Camerato of CSNPhilly.com during the Sixers Beach Bash community event this weekend.

This is the smart move by the Sixers — they are not competing for a title, the games in November have minimal meaning long term, bring him along slowly and make sure he can make each step along the way. Let’s see what he can do, then worry about how much run he can get in games that matter.

It’s going to be interesting to watch how Embiid, Ben Simmons, Nerlens Noel, and Jahlil Okafor all fit together up front — and which one of them gets traded this season.

Celtics’ Avery Bradley on defense: “Kyrie Irving, none of those guys scare me”

BOSTON, MA - MARCH 09:  Avery Bradley #0 of the Boston Celtics celebrates after scoring against the Memphis Grizzlies  during the first quarter at TD Garden on March 9, 2016 in Boston, Massachusetts.NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Maddie Meyer/Getty Images)
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Avery Bradley was first-team NBA All-Defensive team last season, and his coach Brad Stevens lobbied for him to get the honor. Bradley picks up guys full court, pesters, and plays physical — we can debate if he is as good defensively as his reputation, but guys like Damian Lillard think he’s tough to go up against.

Bradley, for his part, says he has no fear going up against the best. Here is what he said to Tom Westerholm of Masslive.com.

“I love the challenge,” Bradley said on Friday, making an appearance at the Naismith Memorial Basketball Hall of Fame. “I love going up against the best players. I don’t care who it is. I don’t care about getting embarrassed. I don’t care. Kyrie Irving, none of those guys scare me. I know some players in the NBA probably get butterflies before the game, but not me. I’m licking my lips. I come excited. They need to prepare for me at the end of the day. That’s how I think.”

That’s exactly the attitude you want an elite defender to have.

Bradley injured his hamstring in the first game of the playoffs last April and sat the rest of the Celtics’ one series. Then this summer his name came up in potential Jimmy Butler trade rumors (that deal never actually came close to getting off the ground). Expect Bradley to put that all behind him by the time training camp opens.