As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

As expected, Blake Griffin reportedly opted out of contract with Clippers

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Doc Rivers says he wants Blake Griffin back with the Clippers next season.

The bigger question: Does Blake Griffin want to be back with the Clippers next season?

The decision is in Griffin’s hands as he has done what was expected, opting out of his contract for the coming season, reports Adrian Wojnarowski of The Vertical at Yahoo Sports.

A number of teams — Boston, Miami, and others — are expected to take a run at Griffin. (In Boston’s case, he’s a backup plan to Gordon Hayward, but there will be conversations.)

What Chris Paul — also expected to opt out and become a free agent this summer — and Griffin choose to do will help set the market. They are two of the biggest free agent names out there where they could switch teams (Stephen Curry and Kevin Durant are staying put). If they take their time making a decision, it leaves the Clippers in a bind — they have to wait to hear from these two before starting replacing or rebuilding, but by the time they know other players may have decided — and could bottleneck the free agent process.

The Clippers are going to be one interesting team to watch this summer.

Pistons’ Kentavious Caldwell-Pope suspended two games for DUI

AP Photo
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This is the standard penalty for coaches and players hit with a DUI. I don’t think the penalty is stiff enough in general for a serious issue, but this is the precedent that has been set.

Detroit Pistons’ guard Kentavious Caldwell-Pope has been suspended two games by the NBA for “pleading guilty to operating a motor vehicle while intoxicated, in violation of the law of the State of Michigan,” the NBA announced. He will miss the first two games of next season.

This will not stop Caldwell-Pope from getting PAID this summer.

A quality wing defender who hit 35 percent from three last season, he plays a position of need for a lot of teams and he is a restricted free agent. Other teams with cap space — Brooklyn and Sacramento come to mind — could step in and give him a max or near max offer. Then Stan Van Gundy needs to decide if he is going to match. He may not have much of a choice, if he wants to keep Andre Drummond and build an inside-out team around him, he needs Caldwell-Pope, and the Pistons don’t have the cap space to replace him.

One way or another, Caldwell-Pope is in line for a massive pay raise. This suspension will not slow teams, it just takes a little money out of his pocket.

 

Lonzo Ball tops Rookie of the Year early betting odds

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If you are betting right now on next year’s NBA Rookie of the Year award, you are a die-hard fan of your team and their new addition. Or, you have a problem and need to seek help. Maybe both.

Either way, the people at the gambling site Bovada have posted the early betting odds for the ROY award for next season.

Lonzo Ball (Lakers) 5/2
Ben Simmons (76ers) 3/1
Markelle Fultz (76ers) 5/1
De”Aaron Fox (Kings) 7/1
Josh Jackson (Suns) 9/1
Jayson Tatum (Celtics) 9/1
Jonathan Isaac (Magic) 16/1
Malik Monk (Hornets) 16/1
Dennis Smith (Mavericks) 16/1
John Collins (Hawks) 20/1
Justin Jackson (Trail Blazers) 22/1
Lauri Markkanen (Bulls) 22/1

Yes, Ben Simmons is in the mix.

The two bets I like here, if I were a gambling man, are Jackson in Phoenix and Dennis Smith in Dallas. I doubt Smith wins it, but Mavs coach Rick Carlisle said after the draft Smith will start for them next year, which means he gets opportunities and can rack up assists feeding Dirk Nowitzki at the elbow for a year.

Jackson is going to be unleashed in an up-tempo Suns offense where he will be the defender they need on the wing, play with high energy, and get buckets in transition. Winning ROY is as much about fit and opportunity as talent, and Jackson has landed in a good spot.

Paul George-Gordon Hayward-Celtics rumor doesn’t add up

AP Photo/George Frey
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Paul George reportedly wants to play with Gordon Hayward. George is also reportedly willing to join his desired team (universally accepted to be the Lakers) by means that don’t guarantee the highest salary.

Could the Celtics – who are pursuing Hayward in free agency – leverage those conditions into getting George?

Adam Kauffman of 98.5 The Sports Hub:

I don’t what George would do, but it’d be a MAJOR financial disadvantage to go this route.

There a couple ways it could happen – George getting extended-and-trade or George getting traded then signing an extension six months later. The latter would allow George to earn more than the former, but even if he pledged to sign an extension, would the Celtics trade for him knowing he’d have six months to change his mind if he doesn’t like Boston as much as anticipated?

There’s a bigger issue, anyway. Both extension routes would leave George earning far less than simply letting his contract expire then signing a new deal, either with his incumbent team or a new one.

Here’s a representation of how much George could earn by:

  • Letting his contract expire and re-signing (green)
  • Letting his contract expire and signing elsewhere (purple)
  • Getting traded and signing an extension six months later (gray)
  • Signing an extend-and-trade (yellow)

image

Expire & re-sign Expire & leave Trade, extend later Extend-and-trade
2018-19 $30.6 million $30.6 million $23,410,750 $23,410,750
2019-20 $33.0 million $32.1 million $25,283,610 $24,581,287
2020-21 $35.5 million $33.7 million $27,156,470 $25,751,825
2021-22 $37.9 million $35.2 million $29,029,330
2022-23 $40.4 million
Total $177.5 million $131.6 million $104,880,158 $73,743,861

Firm numbers are used when it’s just a calculation based on George’s current contract. When necessary to project the 2018-19 salary cap, I rounded.

The Celtics could theoretically renegotiate-and-extend, but that would require cap room that almost certainly wouldn’t exist after signing Hayward.

Simply, it’s next to impossible to see this happening. It’d be too costly to George.