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As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

Steve Kerr on if Stephen Curry will play Saturday: “Probably not”

OAKLAND, CA - MAY 01:  Stephen Curry #30 of the Golden State Warriors reacts on the bench during the second quarter of their game against the Portland Trail Blazers during Game One of the Western Conference Semifinals for the 2016 NBA Playoffs at ORACLE Arena on May 01, 2016 in Oakland, California.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
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Two days before Golden State heads into Portland for Game 3 of its second-round series, the Warriors practice ended with a relatively intense scrimmage.

Stephen Curry was a bystander.

Well, not exactly, he was working out with a trainer on another court, but he didn’t play in the scrimmage. And he likely will not play on Saturday in Game 3, Warriors coach Steve Kerr said, via Monte Poole of CSNBayArea.com.

Though Curry’s status has been upgraded from definitely “out” to “probable” for Game 3 against the Trail Blazers on Friday at Moda Center in Portland, it’s more realistic that he’ll return for Game 4 on Monday.

Asked if Curry could be cleared for Game 3, coach Warriors coach Steve Kerr said, “Probably not.”

That fits with the original timeline, which was two weeks.

The Warriors are up 2-0 in the series, and regardless of the outcome on Saturday they will want Curry back on Sunday. If the Trail Blazers win at home this becomes the same scenario Golden State faced against Houston, wanting to make sure the Warriors win one game on the road they bring back the once-and-future MVP to the lineup.

Even if the Warriors win Game 3 and have a 3-0 lead, if they can bring Curry back they need to. With all this time off he’s going to be rusty (he looked it in the one part of Game 4 against Houston he did play) and the Warriors need to make sure he shakes that off before the Conference Finals, when the Warriors will need him at full strength regardless of opponent.

Kobe Bryant’s “Dear Basketball” retirement announcement to be made into short animated film

In this photo taken Thursday, Jan. 7, 2016, Los Angeles Lakers guard Kobe Bryant waves good bye to the fans after an NBA basketball game against the Sacramento Kings in his last appearance at Sleep Train Arena in Sacramento, Calif. Renamed SleepTrain Arena, the facility has been the home of the Kings since it opened in 1988. The Kings won an NBA-best 61 games in the 2001-02 season behind Chris Webber and Vlade Divac, losing to the eventual champion Lakers in Game 7 of the conference finals. The Kings will play their last game at the aging building, Saturday against the Oklahoma City Thunder and begin play next season at the new Golden One Center built in downtown Sacramento. (AP Photo/Rich Pedroncelli)
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What’s next for Kobe Bryant after his retirement tour?

Apparently a little more focus on his retirement tour.

Kobe announced his retirement just after Thanksgiving via a “Dear Basketball” poem on The Players’ Tribune. Now Bryant and his new “storytelling” production company have teamed up with Sports Illustrated to turn that poem into an animated short film. From the press release:

Time Inc.’s Sports Illustrated Group and NBA legend Kobe Bryant’s new production company, Kobe Studios, along with Believe Entertainment Group, announced an exclusive multi-platform video production and development project devoted to Dear Basketball, Bryant’s poetic tribute to the game. The collaboration includes the world premiere of Dear Basketball the animated short film on SI.com as well as a series of exclusive SI Films mini documentaries taking viewers behind the scenes of the animation process. Dear Basketball is targeted to premiere in the fall on SI.com….

“Dear Basketball is the perfect tribute to something I’ve loved for so long. Glen and John are two legends in their industries, so to partner with them on the creative process is a dream come true,” said Bryant. “Working with Sports Illustrated on this special project is an amazing opportunity to hopefully inspire fans all over the world.”

I have no idea what a poem about basketball turned into an animated short film is going to look like, but it should be interesting. It’s got to be better than that last Sponge Bob movie.

I guess this is a logical first step for Kobe in this kind of production, playing off his brand and into a topic where he should be very comfortable. I’d sit here and be snarky about it, but we all know we’re going to watch it, right?

 

Paul Millsap and Al Horford: Hawks wouldn’t have gunned for 3-point record like Cavaliers did

Cleveland Cavaliers forward LeBron James (23) is fouled by Atlanta Hawks center Al Horford (15) in the second half during Game 2 of a second-round NBA basketball playoff series, Wednesday, May 4, 2016, in Cleveland. (AP Photo/Tony Dejak)
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The Cavaliers are making 3-pointers at a blistering pace.

Cleveland even set a record for any NBA game with 25 3-pointers in its Game 2 win over the Hawks. To get there, the Cavs attempted 11 3s in a fourth quarter they entered up 36.

Did that disrespect Atlanta?

Paul Millsap, via Chris Haynes of Cleveland.com:

“It’s a certain way of being a professional,” the Hawks’ Paul Millsap said to cleveland.com. “I’m not mad about it, but just being professionals man. If that’s how you want to approach it, that’s how you approach it. I think our team and our organization has class and I don’t think we would have continued to do that, but other organizations do other things so what can you do about it?”

Al Horford, via Haynes:

“We probably wouldn’t do anything like that [if we were in that position],” he told cleveland.com. “…It’s hard to say, but I would say no.”

We can’t know what the Hawks would do, because they’ve never made more than 20 3-pointers in a game. I’d guess they’d hunt the record if it were within their grasp in an uncompetitive game, but that’s just a guess. Millsap and Horford are guessing, too.

What were the Cavs supposed to do? Just take shot-clock violations? Of course not. As long as they have to shoot anyway, there’s no reason not to take 3s. Even if they didn’t have to shoot, it would’ve been fine to take 3s. Atlanta had one solution: Defend the arc better.

If the Hawks want to tell themselves they should be offended in order to motivate themselves for Game 3, good for them. Just don’t confuse that with Cleveland doing anything offensive.

Phil Jackson goes on vacation, reportedly puts Knicks’ coaching search on hold

New York Knicks president Phil Jackson speaks to reporters during a news conference in Greenburgh, N.Y., Monday, Feb. 8, 2016. Derek Fisher was fired as New York Knicks coach Monday, with his team having lost five straight and nine of 10 to fall well back in the Eastern Conference playoff race. (AP Photo/Seth Wenig)
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Phil Jackson has stumped for Kurt Rambis, interviewed David Blatt, talked with Luke Walton and ignored Carmelo Anthony.

It must be exhausting.

So, it appears the Knicks president took off on a tour the American West:

No big deal. Everyone has cell phones. Jackson can still run the coaching search from afar.

Except….

Ian Begley of ESPN:

Jackson is on vacation at the moment. The interesting thing here is that league sources say that some involved in the Knicks’ coaching search have been informed that Phil is away at the moment, meaning the search is on hold.

This matters only if Jackson isn’t just going to hire Rambis anyway. But if the Knicks are interested in exploring candidates other teams – Rockets, Pacers and Kings – might want, Jackson is missing a valuable opportunity.

Reminder: The Knicks are paying him $12 million per year – money that could have lured someone with a record of front-office success or even just the commitment to delay a vacation until after hiring a coach.