As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

Three Things to Know: LeBron James racks up third straight triple-double

Associated Press
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Every day in the NBA there is a lot to unpack, so every weekday morning throughout the season we will give you the three things you need to know from the last 24 hours in the NBA. Here’s what you missed on Sunday while practicing your ax throwing in Paris

1) LeBron James has third straight triple-double… and sends equality message. Back in the 2008-09 season, LeBron James strung together three consecutive games of triple-doubles, the season he went on to win his first MVP award. Despite 61 career triple-doubles, he hasn’t had a string like that since.

Until now. LeBron put together three again this week, the most recent coming at the expense of the Washington Wizards on Sunday, a team that had no answer for his playmaking skills. James finished the game with 20 points, 12 rebounds and 15 assists. It wasn’t the most efficient LeBron scoring performance of his career (8-of-23 shooting overall, 2-of-7 from three, his legs looked a little tired on the back-to-back) and he was playing too much in isolation (nearly twice as many possessions as in pick-and-roll). However, down the stretch he was a fantastic playmaker, finding teammates — such as finding the cutting Jeff Green and Kyle Korver — and doing what it took to lift his team to the 106-99 win (Cleveland’s has won five straight and 18-of-19).

LeBron was also sending a message while playing in our nation’s capital: He wore one black and one white of the LeBron 15s, with the word “Equality” on the back of both of them. Good on LeBron, I love that he has found a voice and is comfortable using it.

2) Cavaliers sticking to plan even if he seems ready: Isaiah Thomas should join Cavaliers after the first of the year. Patience. It’s a virtue. Cleveland’s end game is to have another elite playmaker and scorer on the floor in late May and (hopefully) June, not for Christmas Day (no matter who is on the schedule).

Meaning that despite the face Isaiah Thomas is working out and says he and his injured hip feel ready to return, it will be 2018 before he officially pulls on a Cavaliers jersey and takes the court.

This is the smart play by the Cavaliers, who have racked up enough wins not to need to push him. That said, LeBron is carrying a heavy load — he’s played more minutes than anyone in the league so far, and this is his 15th NBA season — and the Cavaliers need to get him some help and rest so he is fresh for the postseason.

3) Detroit ties a franchise record with 17 made threes in win over Orlando. The Pistons are not exactly a great three-point shooting team: They average a middle-of-the-pack 29.3 attempts per game (31.6 percent of their attempts), but at least hit them at a healthy 38.3 percent clip. Detroit does a good job at least of getting corner threes up and knocking them down.

Sunday they were knocking everything down, hitting 17-of-34 threes to tie a franchise record for the most made threes in a game. Anthony Tolliver led the way (5-of-7 from deep) with Reggie Bullock pitching in 4-of-5.

The Pistons have snapped out of their seven-game losing streak to win three in a row now, including a quality win over the Pacers on the second night of a back-to-back.

Heat forward James Johnson expected to miss 7 to 10 days

AP
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MIAMI (AP) The Miami Heat will be without starting forward James Johnson for at least two games and probably more after bursitis was found in his right ankle.

Johnson left Miami’s win over the Los Angeles Clippers on Saturday with ankle pain, and an MRI performed Sunday led to the bursitis diagnosis. Johnson is not traveling with the team for its trip for games at Atlanta on Monday and Boston on Wednesday.

The team says Johnson could miss seven to 10 days, which would also mean his status for home games against Dallas on Dec. 22, New Orleans on Dec. 23 and Orlando on Dec. 26 is in some doubt.

Johnson is averaging 10.9 points and 5.2 rebounds for the Heat this season.

LeBron James wears one black, one white LeBron 15 shoes with “Equality” on back (VIDEO)

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LeBron James notched his third-straight triple-double on Sunday, this one coming against the Washington Wizards. But before the game, the story was all about how James was voicing a silent protest — in Washington D.C., no less — by wearing a special version of his shoes.

LeBron took to the floor wearing his LeBron 15s, but this player edition had the word “Equality” on the back of them. James wore one black shoe and one white shoe.

James wore the black versions of this shoe in the Cleveland Cavaliers’ opener to start the season.

Via Twitter:

LeBron finished the game with 20 points, 15 assists, and 12 rebounds. The Cavaliers beat the Wizards, 106-99.

Stephen Curry says he’d want in on potential Panthers ownership

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The Carolina Panthers are up for sale. Owner Jerry Richardson said he would sell the team late on Sunday following an announcement by the NFL that Richardson was under investigation for “workplace misconduct”. The NFL’s investigation and Richardson’s decision to sell was preceded by a report from SI saying Richardson had paid out settlements amid sexual harassment and racial slur claims.

Enter Sean Combs and Stephen Curry.

Combs — that’s Diddy, you to and me — has previously voiced his interest in being involved with the NFL, and after seeing that Richardson would be selling the team, jumped at the chance to boost his profile. Combs tweeted that he wanted to buy the team, and that’s when Curry joined in.

Via Twitter:

Naturally, Curry is from Charlotte and went to both high school and eventually college in the area, playing at Davidson. He’s an avid Panthers fan and has been on the sideline for the team publicly many times over the years.

Curry being part of an ownership group for the Panthers would be pretty wild. Perhaps Charlotte Hornets owner Michael Jordan would like to join in? It seems like they would have the liquidity and credit availability between the three of them to get the team.

Then again, the asking price for the Panthers could be north of $2 billion. The last team to be sold was the Buffalo Bills in 2014 for $1.4 billion. In September, Forbes released a valuation for the Panthers that put them at $2.3 billion.

Might need to get a few others involved in this one.