As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

Watch Russell Westbrook drop a triple-double in epic battle with James Harden (VIDEO)

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HOUSTON (AP) Lou Williams scored 31 points off the bench, James Harden finished with 22 points and 12 assists, and the Houston Rockets never trailed while cruising to a 137-125 victory over the Oklahoma City Thunder on Sunday.

Russell Westbrook had 39 points, 11 rebounds and 13 assists for his second straight triple-double and his 36th this season, but Harden led the Rockets to a 25-point lead through three quarters in the matchup between top MVP candidates.

Trevor Ariza and Eric Gordon added 24 points apiece for the Rockets, whose lead was trimmed to eight on a 3-pointer by Westbrook with about 90 seconds left. The Rockets scored four quick points after that to secure the victory.

Harden left late in the game after crashing into the court and appearing to injure his left wrist but said in a TV interview he expected to be OK.

Houston jumped out to a 9-0 lead and was up by at least 20 for most of the game. It was a stark change from the first three games between these teams this season, which were decided by a combined seven points.

Williams made 11 of 15 shots, going 7 of 8 on 3-pointers. He didn’t miss a shot until his layup was blocked by Jerami Grant early in the fourth quarter.

Houston won its fourth straight overall and has won nine of their past 12 games against the Thunder.

The Rockets shot 71 percent in the first half, and Harden made a layup before grabbing a rebound and hitting a 3-pointer at the buzzer to extend Houston’s lead to 113-88 entering the fourth quarter.

The Thunder chipped away with a 12-4 run midway through the fourth quarter to get within 126-114 with 4 minutes left. Williams hit a 3-pointer after that to slow down the Thunder the team’s late run.

The Rockets had a 16-point lead in the third quarter before they used a 13-4 run to make it 108-83 with about 90 seconds left in the quarter. Williams had two 3-pointers in that stretch and a highlight came when Houston stripped the ball from Westbrook and Harden dished to Ariza, who finished with another 3. The run wrapped up with an alley-oop dunk from Harden to Clint Capela, but Capela received a technical on the play for hanging on the rim.

Mike D’Antoni received a technical seconds later for arguing that call.

Houston had built a 79-59 lead by halftime thanks in part to nearly perfect 3-point shooting by Trevor Ariza and Williams. Ariza made four of five attempts and had 16 points at the break, and Williams was a perfect 6 for 6 overall, with four 3-pointers to pile up 18 points in the first two quarters.

TIP-INS

Thunder: Victor Oladipo finished with 15 points. … Steven Adams and Alex Abrines scored 11 points apiece.

Rockets: Houston’s 79 points were the most the team has scored in a half this season. … Sunday was the 12th time this season where the Rockets had 100 points before the fourth quarter. … Williams had at least 20 points off the bench for the 29th time this season.

ANDERSON’S HEALTH

Houston’s Ryan Anderson will miss about two weeks after spraining his right ankle on Friday night against the Pelicans. D’Antoni hopes Anderson will recover in time to play the last couple of regular-season games and be at full strength for the start of the playoffs.

UP NEXT

Thunder: Visit Dallas on Monday.

Rockets: Host Golden State on Tuesday.

Watch every one of Jimmy Butler’s career-high 14 assists in win over Bucks (VIDEO)

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Chicago Bulls star Jimmy Butler seems to be thriving without backcourt teammate Dwyane Wade. On Sunday in a win against the Milwaukee Bucks, Butler dished out a career-high 14 assists to go along with 20 points, six rebounds, and three steals.

Butler, 27, helped Chicago to a 109-94 win over the Bucks. He looked good doing it, dropping dimes off of both the pick-and-roll and while coming off screens.

The NBA put together a handy little video to be able to check out all of Butler’s assists.

Clippers blow 18-point lead, lose in final 2 seconds on putback to Kings (VIDEO)

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The Los Angeles Clippers had a rough go of things against the Sacramento Kings on Sunday. Up by 18 with more than five minutes to go, LA blew their lead and were left to watch as the Kings sealed the game late.

The final possession for Sacramento came on a missed corner 3-pointer by Clippers guard Jamal Crawford. The Kings got the outlet pass out on the rebound, but Ben McLemore took it to the rack and missed. That’s when Willie Cauley-Stein stepped in, cleaned up the board, and put the game-winning shot home with less than two seconds left.

Los Angeles lost in spectacular fashion, and became the only team this season to lose given their game situation.

Here’s a compilation the NBA put together of Sacramento’s epic comeback:

Meanwhile, Chris Paul called it the worst regular season loss of his career.

The Clippers peaked too soon. Like, the first 20 games of the season too soon.

Russell Westbrook throws incredible halfcourt bounce pass vs. Rockets (VIDEO)

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Russell Westbrook had yet another triple-double on Sunday. The Oklahoma City Thunder star notched 13 assists in the loss to the Houston Rockets, 137-125, and one of them came on a nifty pass to teammate Victor Oladipo.

The play happened with the Thunder on the fastbreak early in the third quarter. Westbrook was moving from left-to-right across the middle of the floor with the ball while Oladipo streaked down the right wing.

With the Rockets defense collapsing, Westbrook reached halfcourt and fired a bounce pass that sliced through the opposition.

Oladipo finished with the clean dunk.

Still not sure it beats this one, but I think we’ll have to compare once the season comes to a close.