As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

James Harden on recruiting Chris Paul from LA: “He didn’t seem happy”

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One of the most interesting storylines of the first month of this upcoming NBA season will be the Houston Rockets.

The team has paired MVP candidate James Harden with one of the greatest point guards of all time in Chris Paul, but it remains to be seen whether the two will be able to work together with the kind of efficiency that Mike D’Antoni’s team had in 2016-17.

Harden has been the subject of some chatter already this offseason after a photo of him surfaced on Instagram. In it, Harden looked to have added a significant portion of muscle this summer, which may help him as he moves back to a more off-ball style of play with Paul in the fold.

Harden was also the subject of significant scrutiny at the end of last season, where he failed in the playoffs in spectacular fashion against the San Antonio Spurs.

In a recent interview with Sam Amick of USA Today, Harden said his newfound weight gain has been part of his plan to combat late-season fatigue. Harden has also introduced yoga and pilates into his workout routine.

Perhaps more interesting information from Harden’s interview with Amick revealed just how much impact he had recruiting Chris Paul in the trade from Los Angeles Clippers, and Paul’s attitude at the end of the season toward his former team.

Via USA Today:

Harden, who signed a four-year extension this summer and will earn a combined $228 million by the end of the 2022-23 season, had everything to do with the move.

“I just knew that in the summertime obviously (Paul) was a free agent, and I wanted to see where his head was,” Harden said of Paul, who will now be a free agent next summer. “He didn’t seem happy, so after that we just took it from there.

“Obviously Golden State has been in the Finals and won two out of three, so that’s what everybody is trying to build up against. But we’re right there. We’re right there. Obviously, we have a lot of work to do, but it definitely puts us in a better chance.”

It certainly makes sense that after years of perpetual playoff failure by the Clippers that Paul would want to move on. Harden and CP3 seem to enjoy each other at the moment, and a pairing does seem to make sense on paper. We will see how that plays out over the course of next season.

Giannis Antetokounmpo announces he will not play for Greece in Eurobasket

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Giannis Antetokounmpo said had big plans to play for the Greek national team this summer, taking his country back to the top of the European ladder at EuroBasket (they had won the tournament a dozen years ago).

Instead, a sore knee will keep the Greek Freak out of EuroBasket. He made the announcement on his Facebook page.

Antetokounmpo had missed all but one of Greece’s early EuroBasket tune-ups due to a sore knee. That, understandably, concerned the Bucks, especially with his four-year, $100 million contract extension about to kick in next season.

Antetokounmpo is in China promoting shoes, but said he on Facebook he took a physical while there and was not able to complete the exercises due to pain.

“It is by far the biggest disappointment in my career. I must deal with the problem,” Antetokounmpo said in the Facebook post (written in Greek).

Within hours of the post going up, the Greek basketball federation released a statement slamming the Bucks and Antetokounmpo, saying they had done an MRI of his knee and found no damage.

“The simultaneous report by the Milwaukee Bucks and Giannis Antetokounmpo himself, by phone and social media from faraway China, and not by the appropriate official manner, of his inability to join the national men’s team saddens us … but is not surprising… A series of indications … had convinced us of the existence of an organized and well-staged plan by (the Bucks), with the full knowledge if not encouragement of the NBA that put the athlete on the spot and forced him to announce today that he is no longer part of the men’s national team.”

Great, just what the world needs, another conspiracy theory.

While NBA teams generally are not huge fans of their stars playing in national team tournaments (due to the injury risk), teams cannot stop a healthy player from playing. Antetokounmpo said this was his decision because he is in pain and has to think about the upcoming NBA season.

Whatever the Greek Federation believes internally, slamming the player and his team publicly like this is one good way to make sure he will not want to play for them in the future. He’s got knee pain, they are saying “you’re fine, walk it off, ” and that must have Antetokounmpo and the people around him wondering if the Greek Federation has his best interests — or theirs — at heart.

Akron store already selling “Stay Home 23” shirts, hats as LeBron decision looms

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We’ve seen this movie before.

There is all sorts of buzz around the league that LeBron James has one foot out the door in Cleveland. While people around LeBron denied he the rumor he is “100 percent” leaving, good luck finding any league source who thinks he is staying put next summer. Nothing is set in stone, his options — including staying — remain open, but we’ve all been down this road before.

The hometown fans are going to do their part to urge LeBron to stay.

Fan sentiment has some pull with LeBron (he came back to win the city a title). However, what matters more is a sense of a plan to keep the Cavaliers as title contenders for the coming years — and that is more than just Dan Gilbert paying the tax. The Cavs did nothing this summer that got them closer to beating Golden State, and while they swung for the fences with Paul George, what they really needed was wing defenders and athletes, and they didn’t get those either. Luc Mbah a Moute signed a one-year deal for the minimum somewhere else. Instead, Cleveland overpaid Kyle Korver.

Despite all that, the Cavs remain the team to beat in the East. If Cleveland gets to the Finals — LeBron’s eighth in a row — and they win or make it close, he may see staying as his best option. A season can be a lifetime in the NBA in terms of shifting attitudes. Still, I wouldn’t bet the rent on it.

Marshall Plumlee gets camp invite, partially guaranteed contract from Clippers

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The Los Angeles Clippers have 14 fully guaranteed contracts on their roster, plus a partial guarantee for DeAndre Liggins (who likely is on the roster opening day). They also are pretty much set at center with DeAndre Jordan and Willie Reed (plus when they go small they can play Blake Griffin there, something I wish they’d do a little more).

That said, Doc Rivers — just a coach now — needs bodies for camp, so in comes former Duke star and Knick Marshall Plumlee, reports Adrian Wojnarowski of ESPN.

Plumlee played in 21 games for the Knicks last season, logging a total of 190 minutes. He bounced between New York and the D-League Westchester Knicks, when down he averaged 12.3 points and 9.8 rebounds a game.

He’s not making the Clippers’ squad (barring injury), but he could show well and get noticed by other teams. Over the course of a season, there will be a need for bigs as guys go down injured, Plumlee is getting a chance to show how his game has developed. And he makes some money in the process.