Cleveland Cavaliers v New York Knicks

As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle


When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

Magic benching Victor Oladipo, starting Channing Frye

Stephen Curry, Victor Oladipo, Channing Frye
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Elfrid Payton, Victor Oladipo, Evan Fournier, Tobias Harris and Nikola Vucevic have started eight of the Magic’s 14 games, including the last three.

But after Orlando dropped two straight, Scott Skiles hinted at lineup changes.

The Magic coach will deliver against the Knicks tonight, swapping Channing Frye for Oladipo.

Skiles, via Josh Robbins of the Orlando Sentinel:

“It’s nothing punitive,” Skiles said after the Magic’s shootaround.

“It’s just we feel like we’ve got to try to find a little bit better balance. I’d like Victor to have some more opportunities like he’s had a little bit in the past where he can be on top of the floor and attack and get a little bit more vertical and not only get to the rim but just be a little bit more on the attack but not necessarily start the game that way.”

Here are the offensive/defensive/net ratings for the

  • Former starting lineup: 94.7/111.2/-16.5
  • New starting lineup: 117.2/90.3/+26.8

The new unit has played just 33 minutes in two games, so major sample-size caveats apply. But I like idea of seeing more of what has worked.

I suspect Skiles also wants to keep his players from becoming content. At 6-8 and coming off three straight seasons outside the playoffs, they should have no reason to feel satisfied, but the hard-driving Skiles will be proactive.

If Oladipo – whose defense Skiles values – can get sent to the bench, anyone can.

At some point, the Magic must determine whether Oladipo and Payton – both below-average 3-point shooters – can share a backcourt. But it’s also worth knowing whether Oladipo can excel as a super sub leading bench players.

This switch might help the Magic win now, but at worse, it’ll give them more information for evaluating their young roster. Seems smart all around.

Dwight Howard says he’s cleared to play back-to-backs

Dwight Howard
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The 5-9 Houston Rockets need some wins.

The Houston Rockets have a back-to-back coming up, Sunday against the Knicks then Monday against the Pistons (both on the road). Two teams with quality big men.

Combine those things and you end up with Dwight Howard being re-evaluated by team doctors and getting the training wheels taken off, via Jonathan Feigen of the Houston Chronicle.

This, plus a mini training camp the past few days, is part of new coach J.B. Bickerstaff’s effort to turn Houston’s season around.

Houston’s defense is 1.9 points per 100 possessions better this season when Howard is on the court and the Rockets are stronger on the glass. The problem is the offense is 7.8 points per 100 worse with Howard on the court. How much of that can be changed with some roster tweaks — like limiting the time James Harden and Ty Lawson share the court — and how much is due to Howard demanding touches and not doing enough with them we will find out quickly.

Byron Scott doesn’t see reason D’Angelo Russell should play more in fourth


The Lakers’ clear top priority for this season should be simple: develop their young stars.

Julius Randle is a beast with the ball in his hands, but a one-handed beast who needs to work on his right hand. D'Angelo Russell has shown flashes but is trying to adapt to the speed and style of the NBA game. Jordan Clarkson and Larry Nance Jr. can be pieces on a good team, eventually. The Lakers need to build that foundation.

Which is why coach Byron Scott sitting Russell in the fourth quarter of games, even blowouts, is perplexing. As were his responses when asked about it after the Lakers’ lastest blowout loss, Tuesday night to the Golden state Warriors. So Scott, is there value in playing Russell in blowouts to get him more time on the court? Mark Medina of the LA Daily News had the answer.

“Nah. There’s really no reason to. At that particular time we’re down 30 [points],” Scott said. “I wanted to get Ryan [Kelly] some time and Marcelo [Huertas] as well and some other guys that haven’t played a lot.”

That would be 32-year-old Marcelo Huertas, who played the fourth quarter Tuesday while Russell sat.

This is not Gregg Popovich resting his stars to keep them fresh for the playoffs here. We are talking about a 19-year-old rookie point guard whose game is based on court vision, anticipation, and angles, a guy who has to learn how to apply those in a league where everybody is long and fast. He needs time on the court to adapt. Is he going to make mistakes? Yes. A lot of them. That’s what rookies do. If you coach them up, they learn from those mistakes and make fewer each time out. It’s a sometimes painful process, but it’s how rookies learn.

Except in Byron Scott’s world where they get benched. Because that will teach them. Meanwhile Kobe can do whatever he wants, because he was once great and that gives him carte blanche.

Nuggets’ Emmanuel Mudiay apologizes for verbal spat with coach

Emmanuel Mudiay, Michael Malone

Nuggets’ coach Mike Malone was willing to get into it with just about anyone Tuesday night. He had a few words with Blake Griffin.

And he had a few words with his rookie point guard Emmanuel Mudiay — and Mudiay gave it right back. Then got benched. Later the rookie realized he should be a little more deferential to the guy who controls his minutes, and apologized. Malone played it down. Everything is fine in Denver (well, except for the four straight losses). Here are the quotes, via Chris Dempsey of the Denver Post.

Said Mudiay: “It’s just both of us being competitors. It probably was my fault, I could have been doing a lot more. So I kind of put the blame on myself. I’ve got nothing against Coach, I respect him. He’s a great person, and I have all the respect in the world for him.

“Me and him are both competitive. We want to win. We hate losing. We’re on a four-game losing streak, something like that. It’s just us trying to win. At the same time, it’s over with. It’s on to the next game. It’s been like that my whole life. He’s just trying to challenge me, which I accept.”

“There is frustration on our end, having lost four games in a row now,” Malone said. “Just trying to find way to get a win. Winning is a great cure-all for anybody, like it was for (the Clippers) tonight, coming in having lost three in a row. So this is a very competitive game, guys are out there working hard trying to do their best, and sometimes emotions get involved. By no means is there an issue with Emmanuel or anybody else on this team. We are together, we are unified and we’re going to continue to fight to stay together to get this thing turned around.”


These kinds of little flare-ups are a common part of the NBA season — if the Nuggets were not frustrated after losing four straight, it would be a bigger concern. That Mudiay pushed back is some fire I want to see from a rookie.

Mudiay is learning, his turnovers are down of late (although they flared up against Golden State). His shooting is still an issue, and his decision making has a ways to go, but there is progress.  Which is all you can ask of a rookie. And it helps to have a coach who will push him. (And play him in the fourth quarter — Byron Scott, we’re looking at you.)