Cleveland Cavaliers v New York Knicks

As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

21 Comments

When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

Dirk Nowitzki says he plans to re-sign with Mavericks

Dallas Mavericks forward Dirk Nowitzki (41) celebrates as he leaves the court during the final minute of the second half in an NBA basketball game against the Utah Jazz Monday, April 11, 2016, in Salt Lake City. The Mavericks won 101-92. (AP Photo/Rick Bowmer)
AP Photo/Rick Bowmer
Leave a comment

Dirk Nowitzki will opt out of the final year of a contract that would’ve paid him $8,692,184.

The big question: Why?

Does Nowitzki want a higher salary? More years? A lower salary that enables the Mavericks to upgrade their supporting cast?

He could command whichever of those he desires.

Tim MacMahon of ESPN, transcribing Nowitzki’s interview on 1310 The Ticket in Dallas:

Nowitzki reiterated Monday that he is committed to remaining with the Mavs for the rest of his career, saying that decision was essentially made when Dallas won the championship in 2011.

“That would have been the only scenario where I go somewhere at the end to kind of hang on and maybe try to win one,” Nowitzki said, referring to if he didn’t have a ring. “But ever since I won a championship here and we did that, I want to finish my career here. I always said that. The only scenario where I’ll try to go somewhere is if we’re rebuilding, if we really say, ‘This is the end of the line. We tried every which way and we can’t go any further and we’re starting basically with five rookies.’

“Obviously, that’s not what I want my last couple of years. But knowing Mark and Donnie, they always want this to be a winning franchise, so there’s no reason for me to go anywhere.”

“We had one more year on the contract, but I think this is the right thing to do,” he said. “We’re going to sit with Mark [Cuban] and Donnie [Nelson] obviously over the next few weeks and figure out how to improve this franchise again.

“Ever since after the championship, we’ve been basically a first-round exit. We’ve been a seven, eight seed. We’ve only won a few playoff games, and obviously the goal was to compete at the highest level in my last couple of years. So there is some moving to do, some thinking, some putting our heads together the next few weeks heading into free agency, heading into the draft. So this is just one move that hopefully starts a chain reaction for us to get better again, to compete really at a high level. We’ll see how it goes.”

Usually, I’d say this would at least open the door to the player leaving. But it’d be difficult for the Mavericks to pivot into rebuilding now. They don’t have their own first-round pick, and Justin Anderson is their only young player of consequence.

With Wesley Matthews and J.J. Barea signed long term and Nowitzki intent on returning, it makes far more sense to try to win now. Dallas might fail, but it’ll almost certainly be the goal.

The Mavericks project to have about $20 million in cap space accounting for cap holds for Chandler Parsons ($19,969,950), Nowitzki ($12,500,0001), Deron Williams ($6,454,769) and Dwight Powell ($1,180,431). If those players sign elsewhere or get renounced, Dallas would clear more room.

Nowitzki could accept a lower salary than his cap hold, and his first-year salary would become his cap number once signed. Essentially, he could monitor free agency and slide his salary requirement depending on the quality of free agent the Mavericks could sign with the available money. Land a star, and maybe Nowitzki would take far less to accommodate him. Strike out, and Nowitzki might want a raise.

He has leverage, though it seems he’s set on using it harmoniously with management.

Still, what if Dallas flops majorly in free agency? Could Nowitzki leave? I expect the Mavericks to land productive veterans, and I doubt Nowitzki would leave anyway. But by opting out, he has the ability to walk.

The Mavericks have an opportunity to improve this offseason. Two years ago, they leveraged Nowitzki’s commitment to the franchise into a below-market deal that helped them sign Parsons. The goal should be once again involving Nowitzki in the process and having him help.

The better Dallas does in free agency, the more likely Nowitzki will be to sacrifice for the team.

Report: LeBron James to star in Space Jam 2

FILE - In this Wed., July 15, 2015 file photo, NBA player LeBron James, of the Cleveland Cavaliers, accepts the award for best championship performance at the ESPY Awards at the Microsoft Theater, in Los Angeles. The NBA star and his company, SpringHill Entertainment, have signed a content creation deal with Warner Bros. that includes potential projects in film, television and other digital properties. Warner Bros. Chairman and CEO Kevin Tsujihara announced the partnership Wednesday, July 22, 2015. (Photo by Chris Pizzello/Invision/AP, File)
Chris Pizzello/Invision/AP
5 Comments

LeBron James said in 2012 he wanted to star in Space Jam 2.

After years of conflicting reports, renewed interests and small steps, it might actually be happening.

Rebecca Ford of The Hollywood Reporter:

Justin Lin and Andrew Dodge are ready to shoot some intergalactic hoops with LeBron James.

The Fast & Furious 6 and Star Trek Beyond helmer is in talks to direct Warner Bros.’ sequel Space Jam 2 while Dodge will write.

The Cleveland Cavaliers NBA player, who recently appeared in Amy Schumer comedy Trainwreck, will star in Space Jam 2.

The original Space Jam with Michael Jordan was a huge success. If they can parlay that popularity into a profitable sequel, good for everyone involved. Many NBA players – including Blake Griffin and Isaiah Thomaswill vie for parts.

It probably won’t even matter if the movie is good. Basketball fans – younger ones and those nostalgic for the 90s, huge cross sections – will flock to see it regardless. So, let’s hope it’s good.

Raptors gaining ground on Cavaliers when adjusting for playoff rotations

Cleveland Cavaliers' LeBron James (23) drives past Toronto Raptors' DeMar DeRozan, left, and Patrick Patterson during the second half of an NBA basketball game Wednesday, March 4, 2015, in Toronto. (AP Photo/The Canadian Press, Frank Gunn)
AP Photo/The Canadian Press, Frank Gunn
Leave a comment

The Warriors and Cavaliers were clearly the best teams in their conferences during the regular season.

Adjusting for playoff rotations only furthered those teams’ advantages.

But Golden State fell back into the Western Conference pack when reevaluating for the second round, because of Stephen Curry‘s injury.

Does Cleveland maintain its big lead in the East?

I’ve used nba wowy! to rank Eastern Conference playoff teams by net rating (offensive rating minus defensive rating) during the regular season and first round, counting only lineups that include five players in the team’s postseason rotation. Here’s each team’s rating, from the regular season adjusted to only lineups that include five players projected to be in the second-round rotation:

Eastern Conference

1. Cleveland Cavaliers

  • Offensive rating: 111.4 to 117.4
  • Defensive rating: 105.1 to 106.8
  • Net rating: +6.3 to +10.6

2. Toronto Raptors

  • Offensive rating: 110.9 to 113.7
  • Defensive rating: 106.0 to 104.2
  • Net rating: +4.9 to +9.5

3. Miami Heat

  • Offensive rating: 107.2 to 112.5
  • Defensive rating: 105.3 to 106.7
  • Net rating: +1.9 to +5.8

4. Atlanta Hawks

  • Offensive rating: 105.9 to 105.4
  • Defensive rating: 103.0 to 101.8
  • Net rating: +2.9 to +3.6

Observations:

  • The order of these teams matches seed, which leaves the Cavs at the top.
  • The Raptors narrowed the gap – from where they stood overall in the regular season and adjusted for playoff rotation entering the first round – with Cleveland. Key for Toronto: Removing Luis Scola from the rotation. Though he’s a fine player, the Raptors have fared better with him off the court.
  • Gerald Green was barely in the Heat’s first-round rotation. Remove him, and Miami’s adjusted offensive/defensive/net rating jumps to 115.3/106.8/+8.5. That’s still not as good as the Raptors’, but it’s much closer.
  • The Hawks have less ability to change their adjusted rating by trimming their fringe rotation players, Mike Muscala and Tim Hardaway Jr. Drop those two and Atlanta’s adjusted rating gets a little worse: 105.6/102.3/+3.3. If the Cavs play up to their potential, I’m not sure the Hawks have a gear that can match hit. But it will be interesting to see the conference’s best adjusted offense (Cleveland) face its best adjusted defense (Atlanta).

David Blatt expected to interview with Rockets, still in Knicks mix

CLEVELAND, OH - JUNE 16:  Head coach David Blatt of the Cleveland Cavaliers speaks to the media after their loss to the Golden State Warriors in Game Six of the 2015 NBA Finals at Quicken Loans Arena on June 16, 2015 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of Getty Images License Agreement.  (Photo by Jason Miller/Getty Images)
Jason Miller/Getty Images
1 Comment

Are the Knicks actually interested in David Blatt?

Though Kurt Rambis remains the apparent frontrunner, Phil Jackson seems to keep pushing the idea that there’s another candidate.

Marc Berman of the New York Post:

David Blatt “still is in the mix” for the Knicks head job, according to an NBA source.

Blatt is expected to be interviewed for the vacancies with the Rockets and Kings

The Kings’ interest was known, but the expected Houston interview is news. The Lakers and Nets were both reportedly interested in Blatt before they hired Luke Walton and Kenny Atkinson, respectively.

Blatt won 67% of his games and reached the NBA Finals in his only full season. Yes, he had LeBron James, Kyrie Irving, Kevin Love and an expensive supporting cast, but that’s still impressive. Blatt has replaced Mark Jackson as the preeminent “I’m not sure he’s actually a good coach, but his record was so darn good that I have to take a look” coaching candidate. That’s clearly getting him interviews, but will it get him a job offer?