As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

J.R. Smith replacing Dwyane Wade as Cavaliers’ starting shooting guard

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The Cavaliers are 2-1, but their starting lineups have been outscored by 19 points in 32 minutes. Dwyane Wade has been so bad as the starting shooting guard, his struggles have overshadowed J.R. Smith‘s miserable play as the backup.

But at least Wade volunteered a solution to this predictable problem.

Joe Vardon of Cleveland.com:

Dwyane Wade is headed for the Cavaliers’ bench at his own request and J.R. Smith is returning to the starting lineup.

Wade, 35, a 12-time All-Star who struggled in his first three games with Cleveland, asked coach Tyronn Lue to make the change, Lue said. But this wasn’t exactly Wade’s idea, either.

Lue told him when he signed with the Cavs Sept. 27 that the second unit may be the best fit for him.

“I just decided, earlier than later, just to get to the unit where I’d be more comfortable in and can probably better with this team in that lineup,” Wade said. “Why wait? Three games in, why wait? Wanted to get in there with those guys.”

Cleveland’s starting lineup needs more shooting and defense around LeBron James – especially with Derrick Rose starting over an injured Isaiah Thomas (though Rose is out a couple games with his own ankle injury). Smith provides that.

Bench-heavy units need more playmaking. Wade provides that.

This was a tricky situation given Wade’s status as a future Hall of Famer and friendship with LeBron. Whether Wade simply suggested the change or Lue is trying to give Wade public credit after coaxing it behind the scenes, the result is the same.

The Cavs can now use their most logical rotation, and they should be better for it.

Suns GM Ryan McDonough: Eric Bledsoe hair-salon claim about tweet was unbelievable

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Eric Bledsoe reportedly requested a trade from the Suns before the season then tweeted yesterday:

Clear message?

Apparently not.

After sending home Bledsoe today, Suns general manager Ryan McDonough explained his rationale:

The hair salon! What a wonderful excuse.

Is it true? I’m not going to call Bledsoe a liar. It might be.

It’s also probably true that Bledsoe isn’t long for Phoenix.

Report: Suns send Eric Bledsoe home, expect to trade him

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In a shocking twist, the Suns firing Earl Watson did not end the dysfunction in Phoenix.

Chris Haynes of ESPN:

John Gambadoro of Arizona Sports 98.7:

Adrian Wojnarowski of ESPN:

Bledsoe:

That is a first-rate tweet by Bledsoe. It’s great that he’s having fun with the wild situation, because the rest of us sure are amused peering in.

This was always going to be a long season in Phoenix, but things got out of hand in a hurry. The 0-3 Suns have been outscored by 92 – the worst three-game start in NBA history by 16 points. Now, comes the fallout.

At 27, Bledsoe was getting to be a little too old for a rebuild centered on Devin Booker, Josh Jackson, Marquese Chriss, Dragan Bender and T.J. Warren. The Suns could have dealt Bledsoe in the offseason. Now, they’re negotiating from a position of weakness.

Bledsoe is a good starting point guard when healthy. He’s earning a reasonable $14.5 million this season and due $15 million in the final year of his contract next season. There should be suitors, and Phoenix can gain long-term assets while stepping up its tank.

But this sure seems like a crisis-control move more than anything else.

Willy Hernangomez ‘mad’ about falling from Knicks rotation

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Knicks president Steve Mills started his second tenure talking about rebuilding and listed Willy Hernangomez as a core piece.

But Hernangomez, coming off an All-Rookie first-team season, barely played in New York’s season-opening loss to the Thunder– drawing scrutiny.

Then, he didn’t play at all in a loss to the Pistons – eliciting a strong reaction from Hernangomez himself.

Hernangomez, via Fred Kerber of the New York Post:

“The same. I’m still mad,” Hernangomez said. “I cannot help the team win if I’m sitting on the bench. Two games in a row. It’s tough. I have to wait my moment. I cannot say nothing more.”

The Knicks are moving in different directions. Management is talking about building for the future. Coach Jeff Hornacek, who was hired by previous president Phil Jackson, is trying to win now.

There’s a fine line between developing Hernangomez through playing time and making him earn his minutes. Enes Kanter and Kyle O'Quinn might be better right now.

But being marginally better this season won’t get the Knicks anywhere meaningful except lower in the lottery. On the other hand, even on rebuilding teams, winning is most important to a coach’s job security. Earl Watson implemented the Suns’ tanking scheme, and look where that got him.

Hornacek is backed into a corner, and now one of the team’s most important young players is publicly expressing his displeasure. It’s the latest troubling sign in a locker room already suspicious of Hornacek.