Cleveland Cavaliers v New York Knicks

As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle


When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

LeBron James, Dwyane Wade make fashionable World Series bet

CLEVELAND, OH - OCTOBER 30: LeBron James #23 of the Cleveland Cavaliers and Dwyane Wade #3 of the Miami Heat shake hands during the first half at Quicken Loans Arena on October 30, 2015 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jason Miller/Getty Images)
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LeBron James is an Akron guy born and raised, who is caught up in Indians fever like the rest of Northeast Ohio.

Dwyane Wade is Chicago born and raised, a Cubs fan who wants to see the team end its 108-year drought.

So the two have made a World Series bet — loser has to show up at the winner’s arena in the World Series champ’s gear.

After Game 1 — on the night he was collecting his latest ring — LeBron has to feel pretty good.

Either way, the payoff should be good.

Watch Utah’s Rodney Hood with monster dunk over Evan Turner

PORTLAND, OR - SEPTEMBER 25: Rodney Hood #5 of the Utah Jazz goes up for a dunk on Evan Turner #1 of the Portland Trail Blazers in the third quarter of an NBA game at the Moda Center on September 25, 2016 in Portland, Oregon. The Blazers won 113-104. NOTE TO USER: User expressly acknowledges and agrees that by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Steve Dykes/Getty Images)
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Evan Turner‘s Portland debut was a rough one: 1-of-7 shooting for three points, and while he did have five assists mostly he looked like a guy still trying to figure out how to play with his new teammates.

Oh, and he got dunked on by Rodney Hood.

That was not on Turner, he was on his man and just in the wrong place at the wrong time. Even if he instantly morphed into 1977 Bill Walton he’s still getting dunked on there. Hood had a strong night with 26 points for the Jazz.

Portland got the home-opening win behind 39 points from Damian Lillard.

Andre Iguodala’s flopping game is in midseason form (VIDEO)

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The Golden State Warriors “superteam” is clearly still a work in progress, it’s going to take them some time this season to iron out the kinks. Most of which were on the defensive side of the ball.

But Andre Iguodala‘s flopping game is in mid-season form.

Kawhi Leonard came off a screen and reaching out his hand grazed the… um, midsection of Iguodala. There was light contact. But it’s the delayed reaction sending him into the first row that could earn Iguodala an Oscar.

If the league deems that a flop, Andre Iguodala will get a warning from the league. If he gets a second one over the course of the season, that will cost him $5,000. Iguodala is making $11.1 million this season.

It’s time: Russell Westbrook looks to fill void after Durant’s exit

Oklahoma City Thunder forward Nick Collison (4), head coach Billy Donovan, guard Russell Westbrook (0) and center Steven Adams pose for a photo during the 2016-2017 Oklahoma City Thunder Media Day in Oklahoma City, Friday, Sept. 23, 2016. (AP Photo/Sue Ogrocki)
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OKLAHOMA CITY (AP) — There were few indications before August that Russell Westbrook would be so willing to be the hero downtrodden Thunder fans needed.

For years, the sometimes combustible Westbrook toiled in Kevin Durant‘s shadow. He often was viewed as the talented, selfish player who was as likely to get in Durant’s way as he was to make a winning play. His flashy style seemed at odds with small-market Oklahoma City so when Durant, who seemingly was a better fit in OKC, left for rival Golden State, fear that Westbrook would bolt for a larger market increased.

He didn’t. He chose to re-sign with the Thunder and now that he has answered the call, it’s time to deliver.

“We know a few things about Russell at this point,” Thunder general manager Sam Presti said. “He’s going to bring his lunch pail every day. He’s going to compete. He’s going to inspire. He’s going to show great conviction and courage to his teammates, to the city, to the organization. And from there, we have to figure out how that comes together.”

That trek begins Wednesday in Philadelphia when Oklahoma City officially tips off the post-Durant era in its season opener against the 76ers.

Westbrook is now the unquestioned leader of the Thunder and player folks behind the scenes knew – the thoughtful, humble, giving man – has more readily come to the surface. He has gone to great lengths to connect with Thunder fans in recent months.

Among other things, he unveiled his new line of True Religion clothing near downtown Oklahoma City and he attended an Oklahoma home football game against Louisiana-Monroe wearing a custom-made Sooners jersey. When he was introduced to the crowd before the Thunder’s preseason home opener, he got the kinds of cheers normally reserved for a return from injury.

Westbrook seems more at ease on the court, too. His preseason play seemed more effortless than electric, with an occasional flourish.

“I want the team to play how they want to play,” Westbrook said. “I mean, it’s not totally up to me how we play. You have to adjust to the team you have and adjust on a night-in, night-out basis on how you want to play. You want to play fast some nights and you want to play slow. I think it depends on the game, on the situation, who is on the floor.”

He is poised to put up astronomical numbers this season as he tries to keep the Thunder among the NBA elite.

Last season Westbrook averaged 23.5 points and career highs of 10.4 assists and 7.8 rebounds. He posted 18 triple-doubles, the most for a player since Magic Johnson had 18 during the 1981-82 season. The two-time All-Star MVP and former scoring champion could do more damage without Durant, but the Thunder don’t want too much pressure on him.

“I think we have to be able to play in a way that’s not just relying on him to do everything and create every single shot, whether it’s him making the shot or making the play for another guy,” Thunder forward Nick Collison said.

Westbrook already has left an impression on his new backcourt mate Victor Oladipo, who was acquired in the trade that sent defensive enforcer Serge Ibaka to Orlando.

“After working with Russ, I can see the intensity in how serious he was about his craft,” Oladipo said. “But one thing that I realized that after guarding him for three years – I can see why he’s so effective at what he does. I definitely stole that from him, and I’m going to take it and run as fast as I can with it.”

How Oladipo and the rest of the Thunder do in keeping up with Russell will determine how much success the team will have. Oklahoma City is no longer considered the team to beat in championship conversations, and that’s fine with Westbrook. He said the team embraces the underdog role.

“I love it,” he said. “I love it, man. I think it’s a great challenge, not just for myself, but for our whole team. I think just from talking to the guys throughout the summer, they understand that. They want to win. They want to get better.”

Follow Cliff Brunt on Twitter (at)CliffBruntAP .