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As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

Dwyane Wade apologizes to Bulls fans after ugly Chicago loss

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Even for an up-and-down Bulls team that has seen some sloppy losses, Friday night’s was ugly. The Atlanta Hawks went on a 36-11 run between the end of the first quarter and the start of the second, they led by as many as 34, and cruised in for the 103-92 win. The game wasn’t that close, the Hawks thoroughly outplayed the Bulls, and after the game ended coach Fred Hoiberg said he and his staff need to reexamine everything.

Dwyane Wade went another direction, apologizing to fans.

Wade was 2-of-10 shooting on the night.

Despite the loss, the Bulls remain tied with the Bucks for the final playoff slot in the East, a race that will likely include Detroit and New York (and maybe Charlotte) and go down to the final days of the season. The Bulls (21-23) can’t have many more games like Friday.

Warriors get 6th straight win, 125-108 over Rockets

Golden State Warriors guard Stephen Curry reacts after making a 3-point basket late in the second half of the team's NBA basketball game against the Houston Rockets, Friday, Jan. 20, 2017, in Houston. Golden State won 125-108. (AP Photo/Eric Christian Smith)
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HOUSTON (AP) — Kevin Durant scored 32 points and the Golden State Warriors used a big third quarter to build a huge lead and coast to their sixth straight victory, 125-108 over the Houston Rockets on Friday night.

In a matchup of two of the best teams in the Western Conference and All-Star starting guards Stephen Curry and James Harden, the Rockets fell short. Houston, which entered the game leading the NBA with 667 3-pointers, was just 7 of 35 behind the arc. Harden went 0 for 5 and Eric Gordon, who entered the game leading the NBA with 160 3s, missed all seven attempts.

Clint Capela had 22 points and Harden added 17 points with 11 assists for the Rockets, who are third in the West behind Golden State and San Antonio.

The Warriors were up by five at halftime and used a 12-4 run to open the second half and stretch their lead to 74-61 with about nine minutes left in the quarter. Golden State got six points from Durant in that span, including a dunk and a nifty reverse layup.

Houston got four points from Capela after that before Golden State used a 10-2 run, with 3s from Draymond Green and Curry, to make it 84-67 midway through the period.

Golden State pushed the lead to 99-79 entering the fourth quarter.

Houston won the first game against Golden State this season in two overtimes to snap an eight-game, regular-season losing streak to the Warriors. But it was clear the Rockets wouldn’t make it two in a row after they scored just 22 points and went 0 for 10 on 3-pointers in the third quarter.

Houston scored the first five points of the fourth quarter to cut the deficit to 99-84. But Golden State used a 9-4 run after that to extend its lead to 20 points by the midpoint of the quarter, and many fans started heading for the exits.

Curry finished with 24 points and made five 3-pointers, including one with about 3 1/2 minutes remaining that left the Warriors up 117-93. Both teams cleared their benches after that.

The Warriors led 62-57 at halftime.

TIP-INS

Warriors: Golden State made 15 of 38 3-pointers. … Klay Thompson added 16 points. … Green had 15 points, eight rebounds and seven assists.

Rockets: Ryan Anderson had one rebound in nine minutes in his return after missing two games with the flu. … Capela played 21 minutes off the bench in his third game back after missing a month with a fracture on his left fibula. … Sam Dekker had 17 points for his 11th double-digit game this season. …

CHEERING ON THE HOME TEAM

Houston Texans star J.J. Watt cheered the Rockets on from a courtside seat. He received a huge ovation when he was shown on the Jumbotron during a timeout in the second quarter. Watt, who won NFL Defensive Player of the Year last season, played just three games this season before having season-ending back surgery.

 

Penny Hardaway inducted into Magic Hall of Fame (VIDEO)

NEW ORLEANS, LA - FEBRUARY 15:  Penny Hardaway attends the Sears Shooting Stars Competition 2014 as part of the 2014 NBA All-Star Weekend at the Smoothie King Center on February 15, 2014 in New Orleans, Louisiana. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ronald Martinez/Getty Images)
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ORLANDO, Fla. (AP) — The Orlando Magic have inducted Penny Hardaway into the franchise’s Hall of Fame.

Hardaway, a game-changing point guard at 6-foot-7, becomes just the fifth player in franchise history to be inducted into the team’s Hall of Fame. He was enshrined during a pregame ceremony Friday and will be honored during a special halftime presentation during Orlando’s game against the Milwaukee Bucks at Amway Center.

Acquired by the Magic during the 1993 NBA Draft, Hardaway spent six seasons in Orlando where he averaged 19 points, 6.3 assists, 4.7 rebounds and 1.95 steals per game. Hardaway and center Shaquille O’Neal guided the Magic to the NBA Finals in 1995 where they lost to the Houston Rockets.

Hardaway remains third on the team’s all-time steals list (718) and fourth in assists (2,343).

Robert Covington with deep, contested three game-winner for Sixers (VIDEO)

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The Sixers have just become fun.

It’s not just Joel Embiid, it’s guards and wings feeling fearless in big game situations. A few games ago it was T.J. McConnell. Friday night, it was Robert Covington.

Down two with 13 seconds left after Damian Lillard missed a free throw, Brett Brown chose not to call a timeout and count on getting a good shot out of the chaos. What the Sixers got was Covington a full step behind the arc with Evan Turner in his face contesting.

It didn’t matter. Bucket. Ballgame.

The Sixers were down 13 at the half and came back to get the win. Sixers fans did get a scare in this one when Embiid left the game for a while and went to the locker room after tweaking his knee landing from a dunk. It proved to be nothing serious and he returned to the game, at which point you could hear and audible sigh of relief from the entire city of Philadelphia.