As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

21 Comments

When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

Edmond Sumner declares for NBA draft despite torn ACL

Andy Lyons/Getty Images
Leave a comment

Edmond Sumner has grown about five inches since high school.

That has helped turn the 6-foot-5 Xavier point guard into an intriguing NBA prospect — but also seemingly contributed to physical complications. Sumner missed nearly all of his freshman year with knee tendinitis. Then, after a promising second season and start to his third, he tore his ACL in January.

Still, he’s entering the NBA draft.

Sumner:

Rick Broering of Musketeer Report:

Like with Duke’s Harry Giles, medical testing will be huge with Sumner. But at least Giles ended the season on the court. Sumner might not be healthy at all during the pre-draft process.

Sumner looked like a borderline first-round pick before the injury. This probably pushes him into the second round.

His long strides provide impressive speed and quickness, and he’s still shifty. Add quality court vision, and his ability to drive by defenders is even more valuable.

A 6-foot-8 wingspan and good lateral mobility also help make him a quality defender.

But it’s also concerning that so much of his positives could be undermined by his knee issues, especially considering his unreliable jumper. If Sumner can’t move like he did before getting hurt, I don’t see how he sticks in the NBA.

If Sumner’s knees check out, it’s worth rolling the dice on him and hoping his jumper develops. He might even be OK without shooting range, though that’d lower his ceiling considerably.

Again, though, the first thing is examining his knees.

PBT Extra: Can Boston hang on to the No. 1 seed in East?

Leave a comment

In an unexpected twist as the season winds down, the Cavaliers have stumbled — 8-11 since the All-Star break — while the Celtics have just kept on winning. Suddenly the Boston Celtics are on top of the East with the best record.

Can they stay on top through the rest of the season?

Does it matter to the Cavaliers?

I cover all this ground in the latest PBT Extra.

Draymond Green on Raiders move to Las Vegas: I won’t attend another game

AP Photo/Marcio Jose Sanchez
5 Comments

The Raiders are moving from Oakland to Las Vegas, and Draymond Green — whose Warriors also play in Oakland is not pleased.

Green, via Monte Poole of CSN Bay Area:

I wouldn’t attend a game. I won’t attend a game.

“And I’m not a diehard Raiders fan, but I support the city of Oakland. It ain’t for me and I feel like all fans should feel that way. You just don’t do that. Come on man, that’s ridiculous.”

“If I were the fans, I wouldn’t attend a game for the next two years. But that’s just me. That’s ridiculous. No way I’d pay my money to attend a game.”

 

Um, does Green realize the Warriors are also moving from Oakland (to a new arena in San Francisco)?

Green:

“It’s one thing if you’re moving them from Oakland to Fremont or something,” Green said of the Raiders. “To Las Vegas?

OK, that’s Fair. I am just being pedantic. I don’t actually see moving across the bay as similar to the Raiders moving hundreds of miles away.

Green:

“That’s like moving the Dallas Cowboys or moving the Packers,” he said. “Moving the Raiders? You can move a lot of teams. Ain’t many fan bases like the Raiders fan base. That’s like moving the Boston Celtics from Boston or the Lakers from LA.

“You just don’t move certain franchises with the fan base they have.”

But seriously this time: Someone tell Green that the Raiders have already moved from Oakland to Los Angeles and back to Oakland — hundreds of miles each way and a ridiculous drive in traffic.

I get that Green — who grew up in Detroit Lions territory, roots for the Pittsburgh Steelers and is pictured above in a San Francisco 49ers jersey — just wants to connect with Oakland fans, but this argument is just intellectually dishonest.

Lonzo Ball: I’m better than Markelle Fultz

AP Photo/Elaine Thompson
6 Comments

Who should go No. 1 in the 2017 NBA draft?

A pair of Pac-12 freshmen point guards, Washington’s Markelle Fultz and UCLA’s Lonzo Ball, lead the discussion.

Fultz looks like the leading contender, but Ball doesn’t buy into the conventional wisdom.

Ball, via ESPN:

“Markelle’s a great player, but I feel I’m better than him,” said Ball, who led the Bruins to a pair of blowout victories over Fultz’s Huskies this season.

“I think I can lead a team better than him,” Ball added. “Obviously he’s a great scorer — he’s a great player, so I’m not taking that away from him.”

This will get spun into a discussion of Lonzo’s father, LaVar Ball. But, without digging deeply, D'Angelo Russell, Shabazz Muhammad and Enes Kanter each claimed to be the best player in their respective drafts. Look further, and there are many more examples.

Reaching Lonzo Ball’s level usually comes with supreme confidence. This is normal — not a cause for concern about the influence of his boastful dad.

And for what’s it’s worth, I’d favor Ball over Fultz right now, though there’s still more information to gather in the draft process.