As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

Lakers exercise David Nwaba’s $1.3 million contract option

AP Photo/Mark J. Terrill
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EL SEGUNDO, Calif. (AP) — The Los Angeles Lakers have exercised their $1.3 million contract option on guard David Nwaba for the upcoming season.

The Lakers announced the move Wednesday.

Nwaba earned a job with the Lakers after they called him up from their D-League affiliate on Feb. 28. The rookie averaged 6.0 points and 3.2 rebounds per game while impressing Luke Walton’s coaching staff with his hustle and defensive play.

The Lakers signed him to a new contract with a multi-year component just three weeks after his NBA debut.

Nwaba is a local product, attending University High School in West Los Angeles and Santa Monica College before finishing his college career at Cal Poly.

Stephen Curry to play Web.com Tour’s Ellie Mae Classic

AP Photo/Eric Risberg
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HAYWARD, Calif. (AP) — Two-time NBA MVP Stephen Curry is set to test his golf game against the pros.

The Web.com Tour said Wednesday that Curry, coming off his second NBA championship with the Golden State Warriors, will play in the Ellie Mae Classic at TPC Stonebrae on Aug. 3-6.

It’ll be the first PGA Tour-sanctioned event for Curry, who has competed in various celebrity events and pro-ams. The top 25 on Web.com Tour’s regular-season money list will earn PGA Tour cards.

Curry will maintain his amateur status, competing on an unrestricted sponsor exemption in the event that benefits the Warriors Community Foundation.

Hall of Fame receiver Jerry Rice played in the event in 2011 and 2012. He missed the cut in 2011 with rounds of 83 and 76 and withdrew in 2012 after playing 27 holes in 23 over.

Also Wednesday, Nissan’s upscale Infiniti brand announced that Curry would be its new global brand ambassador. The point guard will be featured in ads for the Q50 sports sedan beginning this summer.

Report: Clippers never committed to offer Chris Paul five-year max contract

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The Clippers projected to be able to offer Chris Paul a five-year, $201 million contract that would have culminated with a $46 million salary in his final season.

Did they offer that much before sending him to the Rockets?

Just as one side is trying to pin all the Clippers’ problems on Doc Rivers and Austin Rivers, the Clippers surely want to spin Paul’s exit to another way – that they shrewdly chose when to part ways rather than that they lost the best player in franchise history due to nepotism.

David Aldridge of NBA.com:

Ramona Shelburne of ESPN:

If Paul really wanted that five-year max, he could have pushed harder for it by bringing counter offers to the Clippers in July rather than engineering his way to Houston before free agency even began.

Would the Clippers have eventually relented and offered the five-year max? We can never know for certain.

But it’s pretty clear why the Clippers would want this version out there. Accurate or not, it makes them seem far more on top of things and is less likely to taint them with free agents they covet in 2018.

How Ryan Anderson, Trevor Ariza complicate Rockets’ pursuit of third star

AP Photo/John Raoux
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After pairing Chris Paul and James Harden, the Rockets are reportedly chasing a third starPaul George, Carmelo Anthony or someone else.

But Houston parted with significant assets to land Paul from the Clippers. And the Rockets will have a tricky time dealing two remaining players, Ryan Anderson and Trevor Ariza.

Zach Lowe of ESPN:

Unloading Ryan Anderson to sign Paul outright would have helped Houston keep one of their outgoing guards, but the market for the three years and $60 million left on Anderson’s deal was frigid. Not even the Kings wanted him for free. At least two teams would have demanded two Houston first-round picks in exchange for absorbing Anderson, according to several league sources.

The salary filler probably can’t be Trevor Ariza, by the way. Ariza and Paul are close after years together in New Orleans, and playing with Ariza factored at least a little into Paul’s decision, per league sources. The Clippers had tried to trade for him in prior seasons, sources say. Ariza is also still good at a coveted position, and his Bird Rights will be valuable to a capped-out Rockets team next summer.

Anderson would be dangerous as a stretch four in pick-and-pops with Paul and Harden. Even if he’s overpaid, might be better to keep him than surrender more assets to dump him.

Likewise, Ariza is a nice two-way player and can play small-ball four. There’s a use for him on this team.

But beyond them, Houston is left with Eric Gordon and Clint Capela as movable players. Gordon, with a higher salary and less obvious fit with Paul and Harden, would almost certainly be a key cog in a trade for another star. Capela is younger and more valuable, though the Rockets would probably want to keep him as a defensive anchor.

That might not be possible while trading for a third star, though. Houston can’t even guarantee sending out another first-round pick in a trade after sending a protected first-rounder to the Clippers. (The Rockets could agree to convey a first-rounder two years after sending one to L.A., which would is highly likely to convey next year.) Including Capela in a trade might be the only way to assemble a suitable package.

Even then, Houston would be hard-pressed to surpass an offer from the Lakers or Celtics for George. Plus, if Indiana is rebuilding around Myles Turner, Capela is an awkward fit. That trade might require a third team – causing further complications.

Hoping Anthony gets bought out by the Knicks then signs for the mid-level exception is much simpler – though that route returns the lesser third star.

But Daryl Morey just brought Chris Paul to Houston before free agency even began. Now is not the time to underestimate the Rockets general manager.