Cleveland Cavaliers v New York Knicks

As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

Judge issues temporary gag order in Derrick Rose rape case

FILE - In this June 24, 2016, file photo, New York Knicks' Derrick Rose speaks during a news conference at Madison Square Garden in New York. Phil Jackson made a risky move when he traded for the injury-prone Rose in June, and now the Knicks face the possibility of their point guard's involvement in a rape trial in California during his first preseason with the team.  (AP Photo/Mary Altaffer, File)
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LOS ANGELES (AP) — A judge on Thursday ordered lawyers handling a rape lawsuit against Knicks guard Derrick Rose to temporarily stop talking to reporters, faulting attorneys for actions that have raised pretrial publicity about one of the NBA’s stars.

U.S. District Judge Michael W. Fitzgerald said Thursday he was inclined to issue a longer gag order in light of pretrial publicity about the case, which has included interviews with Rose’s accuser and her attorneys allowing a letter confirming a police investigation of her rape allegations to become public.

Fitzgerald told the woman’s attorney, Waukeen McCoy, that his team’s filing of the letter in the public court docket was “borderline unethical.” He also said legal filings from Rose’s attorney, Mark Baute, were tailored for the press and not to secure favorable rulings for Rose.

Rose is being sued by a 30-year-old woman who accuses him and two of his friends of gang raping her in her apartment in 2013. The woman, identified in court filings only as Jane Doe, dated Rose for two years before the alleged rape.

Rose and his friends contend they had consensual sex with the woman, who has said she was unconscious after a night of drinking.

She is seeking millions from Rose, who is beginning his first year with the Knicks after playing seven seasons for his hometown Chicago Bulls.

Fitzgerald accused the woman’s attorneys of using the press to put pressure on the Knicks and team President Phil Jackson, Rose’s sponsors and force the guard to settle the case. “It’s perfectly obvious,” he said.

The judge said he was issuing the gag order after taking the unusual step of reviewing news stories written about the case in recent weeks. Earlier this month, The Associated Press published a story after a lengthy interview with the woman, and she subsequently spoke to several other media outlets.

“We don’t care about a settlement in this case,” McCoy said, despite previous statements by his client that she wanted to settle the case before trial so she could preserve her anonymity. He said most of the stories had been in national media outlets and had not tainted the jury.

When Baute told Fitzgerald his ruling was “fantastic,” the judge bristled.

“I’m really fed up with both of you,” Fitzgerald said.

Kevin Garnett showed up to Clippers practice, worked out with Blake Griffin

MIAMI, FL - NOVEMBER 17:  Kevin Garnett #21 of the Minnesota Timberwolves looks on during a game against the Miami Heat at American Airlines Arena on November 17, 2015 in Miami, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory copyright notice:  (Photo by Mike Ehrmann/Getty Images)
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Tyronn Lue has offered Kevin Garnett a spot on the Cleveland Cavaliers coaching staff, if he wants it.

Garnett was at an NBA practice on Thursday, just about 1,800 miles from where LeBron James and company were. KG dropped in on his old friend Doc Rivers and was at the Clippers’ facility, where he worked a little with Blake Griffin and other players.

So would Rivers’ offer Garnett a spot on his coaching staff? That question is almost rhetorical.

Garnett has a home in Malibu, just 30 miles up the coast from the Clippers’ practice facility (but good luck making that drive in under an hour — traffic in and out of Malibu almost always sucks). KG has a great relationship with Rivers.

While he certainly has the knowledge to be an NBA assistant, do you think Garnett feels like spending his first year of retirement huddled up watching countless hours of scouting video, getting back on the NBA travel grind, and trying to convince Austin Rivers and the Clippers second unit to execute the game plan? All that for a fraction of what he made each year as a player? I don’t see it either.

KG will just be the occasional guest at NBA practices. Nothing more.

Derrick Rose calls Knicks’ triangle offense “complicated,” said Phil Jackson was grumpy

New York Knicks' Derrick Rose, left, talks with head coach Jeff Hornacek during NBA basketball training camp in Tarrytown, N.Y., Tuesday, Sept. 27, 2016. (AP Photo/Seth Wenig)
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The list of traditional ball-handling point guards who liked and thrived in Phil Jackson’s triangle offense is a short one. While guys who could initiate the offense then play off the ball did well (Derek Fisher, for example), traditional points used to controlling the flow of the game chaffed in the system. Ask Gary Payton about it.

So how are things going with Derrick Rose as he adjusts to the triangle in New York?

If Phil Jackson were going to be any of the seven dwarfs, it would be Grumpy.

The Knicks are going to run a hybrid version of the triangle that will incorporate coach Jeff Hornacek’s preferred up-tempo style and the offense Jackson wants in the halfcourt.

Slotting in a number of new players — Rose, Joakim Noah, Brandon Jennings, etc. — with a new system likely means some early-season struggles on offense for the Knicks. The team’s offense should smooth out as the season stretches out — so long as they can stay healthy. But that’s a different discussion.

Tyronn Lue trying to talk Kevin Garnett into becoming Cavaliers assistant coach

WESTWOOD, CA - JULY 22:  NBA player Kevin Garnett (M) looks over at NBA player Tyronn Lue (L) during the singles final of the Countrywide Classic on July 22, 2007 in Straus Stadium at the Los Angeles Tennis Center-UCLA in Westwood, California.  (Photo by Lisa Blumenfeld/Getty Images)
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Three all-time greats retired from the NBA this year.

What’s next for Kobe Bryant, Tim Duncan and Kevin Garnett?

Kobe is making movies and babies. Duncan is hanging around Spurs practice and is expected to join the franchise full-time.

Garnett? Cavaliers coach Tyronn Lue, who was an assistant coach for the Celtics when Garnett played in Boston, wants him to join his staff.

Lue, via Joe Vardon of Cleveland.com:

“I talked to him about it,” Lue said Thursday, following the Cavs’ practice. “I know his wife is pushing for it a lot. Brandi is pushing for it, trying to get him to come and coach. He says he’s not ready yet. He goes back, ‘I might do it,’ but he’s back and forth. We’ll see.

“But I’d definitely make a spot for him if he wanted to come back and coach.”

Lue said Garnett would be in Cleveland for the Cavs’ opening night ceremonies, which will include the raising of the franchise’s first championship banner.

I’d be surprised if Garnett joins Cleveland’s staff, but I’m also surprised Garnett is joining the Cavs to celebrate a title he played no part in winning. So, maybe ANYTHING IS POSSIBLE.

More importantly, has Lue checked with LeBron James about this idea? LeBron might not like it.