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As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

NBA: Kenneth Faried got away with foul on decisive basket in Nuggets’ win over Bulls

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The Bulls’ biggest loss Friday was Jimmy Butler to injury. His absence certainly contributed to a loss to the Timberwolves the following night.

But Chicago also lost to the Nuggets on Friday, and perhaps that wouldn’t have happened if the game were called correctly down the stretch.

With Denver up two points and 21.1 seconds remaining, Kenneth Faried offensively rebounded a free throw and scored. The Bulls then intentionally fouled down the stretch, and Faried and Danilo Gallinari added a few free throws in the Nuggets’ 115-110 win.

One problem: Faried should’ve been called for offensively fouling Taj Gibson on the key putback, according to the NBA’s Last Two Minute Report:

Faried (DEN) extends his arm into Gibson (CHI) and dislodges him, affecting his ability to retrieve the rebound.

This was a huge swing. Instead of Taj Gibson – a 69% career free-throw shooter – going to the line for two attempts with Chicago down two points, Faried put the Nuggets up four. Even if Gibson split at the line, the Bulls would have been in significantly better shape.

As usual, we can’t know what would’ve happened if this call were made correctly. But it significantly set back Chicago.

NBA considering if jump-on-back foul should be flagrant foul

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The video above is an intentional foul — Chris Paul jumped on the back of Dwight Howard. The same thing has happened to Andre Drummond.

Is it a flagrant foul?

The Boston Celtics tweeted this out on Sunday.

The NBA was quick to let people know that this is just something under consideration — there has been no change in the rules. This may well be where the league is headed, but it’s not there yet.

The NBA defines a flagrant foul as “unnecessary contact committed by a player against an opponent.” To me, leaping on a player’s back like that qualifies. (A flagrant two foul is “unnecessary and excessive contact” and leads to an ejection; this is not that.)

Jared Dudley — one of the more vocal players on union issues — added a good point.

Consider this part of the coming changes on the intentional fouling rules period. But this one tweak could come much faster.

NBA: Foul on Cavaliers that sparked Celtics’ comeback called in error

Cleveland Cavaliers' J.R. Smith makes a move on Boston Celtics' Evan Turner (11) during the third quarter of a NBA basketball game in Boston Tuesday, Dec. 15, 2015. (AP Photo/Winslow Townson)
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The Cavaliers were in great shape against the Celtics on Friday, leading by four points with seven seconds left.

Then, it all went so wrong for Cleveland.

J.R. Smith was called for fouling Evan Turner on a made layup, cutting the margin to two points. Turner missed the free throw, but the ball went out of bounds off the Cavs. Then, Avery Bradley made a buzzer-beating 3-pointer to give Boston the win.

Rewind, though, and an incorrect call drove the sequence, according to the NBA.

Smith shouldn’t have been called for fouling Turner, per the Last Two Minute Report:

Smith (CLE) makes incidental contact with Turner’s (BOS) body as he attempts the layup.

If this were officiated correctly, the Cavs would’ve had the ball and a two-point lead with 5.9 seconds left. That’s not a lock to win – they’d still have to inbound the ball and make their free throws – but it’s close.

Cleveland is definitely entitled to feel the refs wronged them out of a victory.

Report: Kevin Durant has “done his due diligence on the Bay Area”

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Kevin Durant has not made up his mind about what he will do as a free agent this summer. Until his playoff run ends, whenever that may be for the Thunder, his focus will be on bringing a title to Oklahoma City.

But even he admits he can’t help but think about free agency a little.

The buzz around the league is Golden State is at the front of the line if Durant decides to leave OKC, and he has done some research, reports Marc Spears of Yahoo Sports.

The Warriors play in front of an intimidating Oracle Arena crowd and are expected to debut a new San Francisco arena in 2019. Durant has quietly done his due diligence on the Bay Area, too, sources told Yahoo Sports.

His people — specifically agent Rich Kleiman and personal manager Charlie Bell — would be stupid not to have done some research on not only Golden State but on every other team he might consider: Houston, Miami, Washington, both teams in Los Angeles, the Knicks, and on down the line. Golden State, playing with Stephen Curry, certainly would have its attractions.

I’m still in the camp that Durant signs a 1+1 deal to stay in Oklahoma City (meaning he can opt out after one more season, in 2017), and it’s all about the cash. While he could get 30 percent of a $90 million cap this summer (about $27 million a season to start), with one more year of service in 2017 Durant could get 35 percent of $108 million ($37.8 million to start). That’s a lot of cash. Plus he gets one more chance at a ring with Russell Westbrook and Serge Ibaka, who both are 2017 free agents.

But you can be sure whatever Durant decides, it will be well researched and thought out. And he’s not going to announce it in a live special on ESPN.