Cleveland Cavaliers v New York Knicks

As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

Paul George ejected for arguing calls, Pacers go on to lose to Heat

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Paul George already had one technical in the game (from a double technical situation), when he thought he was fouled and should have gotten a call fairly early in the third quarter of a tight Pacers game against the Heat.

George apparently wouldn’t let up barking at the referees, maybe said some magical words, but whatever happened the officials hit him with a second technical. He was tossed. You can see the reaction above.

The Pacers hung close in the game until the Heat went on a 21-4 run to open the fourth and that was the ballgame. If you’re the undisputed leader of your team — as George is — you just can’t get tossed for things like this.

Warriors first team to clinch playoff slot with win over Nets

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OAKLAND, Calif. (AP) — Stephen Curry scored 27 points on a night Kevin Durant missed his first game of the season with a hand injury, and the Golden State Warriors beat the Brooklyn Nets 112-95 on Saturday to clinch a playoff berth.

Klay Thompson added 24 points. Curry converted a four-point play just before halftime to put his team up 62-51 at the break. The two-time reigning MVP had five 3-pointers and five assists.

This is just a first step for these star-studded, NBA-best Warriors (49-9): They want the No. 1 seed in the West. Oh, and a championship.

Durant sat out with a bruised left hand. He injured his pinkie in the first quarter of a 123-113 win over the Los Angeles Clippers on Thursday night, and X-rays were negative. He practiced Friday with his left hand heavily taped and still had some discomfort Saturday.

Rondae Hollis-Jefferson scored 16 points in the Nets’ 16th straight defeat.

Nate Robinson goes through players’ legs to get out of double team in D-League

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Nate Robinson is trying to make an NBA comeback by starting in the D-League, playing for the Delaware 87ers, the affiliate of the Sixers.

They were going up against the Raptors’ affiliate when Robinson was trapped on the wing by a double-team — so he literally went between the legs of 7’3″ Walter Tavares and drove out of it. He got into the lane and was fouled.

If a pass between the legs is a nutmeg, what exactly is that?

This is my new favorite highlight of the year.

Carmelo Anthony’s jumper with 0.3 seconds left gives Knicks 110-109 win over 76ers

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NEW YORK (AP) — Carmelo Anthony made a jumper with 0.3 seconds left to give the New York Knicks a 110-109 victory over the Philadelphia 76ers on Saturday night.

The Knicks blew a 17-point lead and fell behind by one when Jahlil Okafor scored with 9 seconds remaining. But Anthony dribbled left after a timeout, pulling up over Robert Covington to cap his 37-point performance.

The Knicks then intercepted the 76ers’ inbounds pass to hold on and snap their two-game losing streak.

Derrick Rose added 18 points and Justin Holiday had 14 for the Knicks, who won for just the third time in 11 games. They played without starters Kristaps Porzingis (sprained right ankle) and Joakim Noah (sore left hamstring).

Okafor had a season-high 28 points and grabbed 10 rebounds as the 76ers nearly pulled out the victory after beating Washington on Friday. Dario Saric had 19 points and 15 rebounds, and Covington finished with 20 points and 10 boards.

The Knicks avoided falling behind the 76ers into 13th place in the Eastern Conference, but they seem to realize it might be too late to get ahead of the teams they need to. They came in five games behind Detroit for the eighth and final playoff spot, and coach Jeff Hornacek before the game talked of players’ development as a goal instead of trying to make a playoff push.

Before the game, Philadelphia coach Brett Brown said his experience was that teams playing on the second night of a back-to-back usually started quickly before getting fatigued. But it was the Knicks was started fast thanks to Anthony, who was 7 for 10 for 17 points as New York led 31-25.

The Knicks led by 10 at halftime and Rose scored 10 in the third to keep Philadelphia from cutting into it. The Sixers were still down double digits well into the fourth quarter before Okafor and T.J. McConnell led them in what became a frantic finish.

TIP-INS

76ers: Philadelphia had won four of its previous five games. … The Sixers have dropped six straight at Madison Square Garden.

Knicks: Hornacek said Porzingis was considered day-to-day, with a possibility of returning in their next game Monday. But he said Noah would be out longer after having a setback in his recovery during the break. … Noah celebrated his 32nd birthday.

TWEETS

Knicks President of Basketball Operations Phil Jackson tweeted for just the fourth time this season on Saturday, wishing Tex Winter a happy 95th birthday. Winter was his former assistant coach and is considered the pioneer of the triangle offense. Jackson ended the tweet with a triangle emoji.

SPEAKING OF THE TRIANGLE

The Knicks have started running it more, according to Hornacek. He says it not only benefits the younger players on offense but also helps the Knicks be in better position to get back on defense. The Knicks ran the offense that Jackson used to win 11 championships as a coach under Derek Fisher and Kurt Rambis the previous two seasons, but Hornacek had opened up the offense this season to get the Knicks playing quicker.

UP NEXT

76ers: Host Golden State on Monday.

Knicks: Host Toronto on Monday. The Raptors have won the last five meetings.