Mark Cuban takes another poke at Mikhail Prokhorov. Because he can.

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It’s a very New York media thing to do: Throw a softball right over the heart of the plate, one that will stir up some headlines, and hope the interviewee decides to take a swing at it.

Mark Cuban swung at one over the weekend — and in the process took another swing at Nets owner Mikhail Prokhorov in the process.

Prokhorov has taken some heat in Brooklyn for not being around more. When things go poorly — and despite the recent win streak the Nets have not lived up to their lofty expectations this season — there is a lot of blame to go around and the “absentee” owner has taken some of that fire.

So Cuban — about as hands-on an owner as the league has — took the swing when, as reported in the Star-Ledger, he was asked if you can be an effective owner from 5,000 miles away.

The Dallas owner replied, flatly, “Absolutely not….

“Again, hypothetically speaking – and this only applies to individuals 6-5 and under – you can’t,” Cuban said, at a tempo the orchestra conductor would call accelerando. “That’s why I sit so close (to the floor): It’s like trying to run a company and not being able to go to the sales meetings. Not being able to go to the customer service or support meetings.

“You know, the reason why you’re starting to see more and more owners get closer and closer (is because) culture is important, attitude is important, communication is important . . ..”

Prokhorov felt differently when asked about the issue last week in London.

“Frankly speaking, there’s a lot of criticism that I am not in Brooklyn. But I just have a question for you: Do you really think you need me sitting in the arena to see a game?” said Prokhorov…. “My friends, we are living in the 21st century. And in spite of the fact I have no computer, I still have a subscription for NBA games and, for me, it’s like enough to even have a look on the stats so you can understand what is going on. …So like I’m full in, I’m all in for this team and I think it’s the only way how to reach championship.”

Prokhorov is treating the Nets as most CEOs would treat most of their empire — he’s put good people that he entrusts in charge of the business and while he follows it closely he gives his people room to do their thing. That can work very well — do you see the Spurs’ owners injecting themselves into the story very often — but when it doesn’t the owner needs to step in. Prokhorov has yet to step in the way some fans wanted, but things have started to turn around in Brooklyn so he may not need to.

As fans, who tend to wear our passion on our sleeve, we relate better to owners such as Cuban, ones who show that same love of the team. Ones who will yell at the officials on the court and poke fun at their rivals. We want our owner to be that guy.

But it’s not the only way to win.

Report: NBA setting up confidential hotline for team employees to report workplace issues

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In the Dallas Mavericks organization, women who were being sexually harassed by the CEO and others did exactly what they were supposed to do — they reported the incidents to their supervisors and the head of Human Relations in the organization. Nothing happened. The men kept their jobs, the women kept on being harassed — some had their jobs threatened if they spoke out — and the old boys networked thrived.

The NBA is giving future employees in that situation another option. From Adrian Wojnarowski of ESPN.

It’s a good first step.

The NBA is a league that prides itself on being progressive, promoting equality, and this Mavericks scandal is a black eye for the league on this front. While they will wait for the hired team of lawyers to finish their investigation before any punishment is handed out — and there will be punishment — the league needs to take proactive steps now. This is a good one. There needs to be more.

Already? Giannis Antetokounmpo says Joel Embiid tried to recruit him to Sixers

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The Greek Freak (now trademarked) Giannis Antetokounmpo is going to be a Buck for a while — he has three fully guaranteed years on his contract after this one, taking him until at least the summer of 2021. At that point, Milwaukee almost certainly will be able to offer him the designated player super max contract that will be hard to turn down. The Greek Freak is going to be in Milwaukee for a long time.

That didn’t stop Joel Embiid, who tried to recruit Antetokounmpo to Sixers during All-Star weekend. Via Matt Velazquez of the Milwaukee Journal Sentinel.

“He told me I should trust the process and come play for Philly,” Antetokounmpo said with a chuckle, drawing a laugh. “That was my reaction — I just laughed.”

Of course, if somewhere down the line Antetokounmpo and Embiid team up some tinfoil hat conspiracy theorist will say “they have been planning this since 2018.”

Embiid probably did this tongue in cheek, but he is fearless about this stuff — remember a couple of summers ago he tried to recruit Kevin Durant through social media.

As for Antetokounmpo and the Sixers, nothing to see here, move along.

Rumor: Cavaliers owner Dan Gilbert might not offer LeBron James no-trade clause in next contract

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The Cavaliers’ three deadline-day trades appear to have invigorated LeBron James, but a key issue remains as LeBron’s player option approaches: Dan Gilbert still owns the Cavs.

Howard Beck of Bleacher Report:

“LeBron wants to be in charge of everything, which is what puts him at odds with Dan,” one source said. “Dan wants to be in charge of everything.”

The belief is that Gilbert, having reasserted control after chasing out Griffin, will rebuff James’ request for a no-trade clause, or any other measures that give him leverage. And that will be enough to drive James away.

“Dan Gilbert’s not going to do what it takes to keep him,” the same source predicted. “Not a chance in hell he’s going to give him a no-trade clause, or let him dictate contract terms.”

LeBron’s no-trade clause might have been useful this season. When things got particularly bad in Cleveland, he affirmed he wouldn’t waive it. I doubt the Cavs would have dealt him regardless, but he made it a certainty.

But a no-trade clause was relevant only because LeBron signed a multi-year contract due to salary-cap rules relevant in 2016. With those no longer pertinent, he might go back to the 1+1 deals he first signed in his return to Cleveland. That’d give him an implicit no-trade clause, as those contracts are treated as one-year deals until the option is exercised, and players on one-year contracts who’d have early or full Bird Rights after can veto any trade.

Still, Gilbert taking this stance would matter if LeBron wants to sign long-term. An official no-trade clause would also carry over to LeBron’s next team if he approves a trade or in the second year of a 1+1 if he opts in. The implicit no-trade would not.

That could be enough for LeBron to demand the official no-trade clause – not just for the possibility it’s useful, but to show he can get it. He seems unwilling to give an inch. It’s about respect.

It also might be about stubbornness – both LeBron’s and Gilbert’s. This would be a ridiculous battleground for LeBron’s Cavaliers tenure to end on – just give LeBron whatever contract he wants – but it wouldn’t be the first ridiculous showdown between Gilbert and LeBron.

Giannis Antetokounmpo: I could never see myself playing for Los Angeles

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All-Star Weekend was (at least) an implicit recruiting tool for the Lakers and Clippers. The host teams could show off Los Angeles – the beautiful weather in middle of winter, the nightlife, the glitz and glamour.

LeBron James‘ praise drew the most attention:

I think L.A. is a perfect place to host All-Star Weekend. It’s one of the few cities that we have in our league that can accommodate all of this. And when I mean all of this, you have over 200-plus countries that’s covering the game. You’ve got so many people from all over the world coming to watch our game and just be a part of All-Star Weekend. And we know the traffic. We understand that. But traffic is traffic and — but L.A. can accommodate that. It’s built for stars. It’s built for entertainment. It’s built for cameras and bright lights, and it’s a great place for it.

Of course, we already knew LeBron was partial to Los Angeles. He has a house there.

But not every All-Star raved about the city.

Bucks forward Antetokounmpo, via Matt Velazquez Milwaukee Journal Sentinel:

“I could never see myself being out there,” Antetokounmpo said. “It’s great for two, three days but it’s a little bit — things are going a little bit crazy.

“Of course, because of the All-Star Game, there was a lot of people there. … In Milwaukee — I love Milwaukee — it’s low-key. I can walk down the road, down the streets without anybody bugging me — nobody interrupts my conversation or anything. I love how quiet and calm Milwaukee is.”

The Bucks ought to appreciate this outlook. Antetokounmpo once said he wanted to stay with them forever, and – as rumors swirled about his future in Milwaukee, he tweeted, “I got loyalty inside my DNA.” But he has since explained how important it is for a team to do right by its star player, supporting him with a winning supporting cast.

Maybe Antetokounmpo will eventually leave the Bucks, but it seems unlikely that’d be just to reach a bigger market. Milwaukee can’t change its location. The Bucks can somewhat control whether they put a winner around Antetokounmpo.

Still, other teams will try to poach Antetokounmpo – like Joel Embiid‘s 76ers. Antetokounmpo, via Velazquez:

“He told me I should trust the process and come play for Philly,” Antetokounmpo said with a chuckle, drawing a laugh. “That was my reaction — I just laughed.”