Ben Stiller, Spike Lee

Celebrity seating at Knicks games determined by ‘mysterious proprietary formula’


Spike Lee sits courtside and Woody Allen isn’t invited to the VIP lounge.

That much is known.

Otherwise, how the New York Knicks – and other teams in major markets – handle the celebrities at their games is mostly a mystery.

Sarah Lyall of The New York Times peaked behind the curtain at Madison Square Garden and better explains how it works in New York:

The Garden, it turns out, has an ad-hoc celebrity-handling team whose members determine who in fact counts as a celebrity and to what degree; pursue relationships with those people (or their representatives); and deflect demands from lower-level personalities who wish they were celebrities but in fact are not. On game nights, the team also has to contend with such tricky questions as, is Katie Holmes more important than Liam Neeson? And, when you have two rappers with the same last name — Mike D. from the Beastie Boys and Chuck D. from Public Enemy — should you seat them near each other?

At the recent Knicks-Heat game, the answers could be found, as is so often the case, on an Excel spreadsheet. Entitled “VIP Locations” and organized according to some mysterious proprietary formula, it mapped out exactly who would sit where — John McEnroe in the third row, the boxer Miguel Cotto in the fifth row, a gaggle of New York Rangers in the 17th row — and it reflected various unspoken rules of V.I.P. placement.

Make sure they all have decent seats. Make sure that some, but not all, end up sitting with other celebrities. Make sure to put the most important people in Celebrity Row — this calculation is “based on the A-level nature” of those celebrities, Mr. Watkins said — while not hurting the feelings of the people whose level hovers down at the sad end of the alphabet.

If only the Knicks applied such analytically guided care to constructing their roster.

No need to re-hash that mess at the moment, though. If you’re interested in what the Knicks offer – and expect of – their celebrities, read Lyall’s full piece to get a taste.

Hezonja throws down one-handed dunk in preseason debut

Orlando Magic Introduce 2015 NBA Draft Picks
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Mario Hezonja, the No. 5 pick in this year’s draft, has never lacked for confidence. The Croatian guard made his pro debut in the Magic’s preseason game against the Hornets on Saturday and did this:

Between Hezonja, Elfrid Payton, Victor Oladipo and Aaron Gordon, the Magic have a nucleus of young players that has the potential to be a lot of fun. Even if they’re still a few years away from contending, they’re definitely going to be a League Pass favorite this year.

Michael Kidd-Gilchrist suffers dislocated shoulder in preseason game

Michael Kidd-Gilchrist, Solomon Hill
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Preseason is only just getting underway and there’s already a potentially serious injury to report. In the game between the Hornets and Magic on Saturday night, Michael Kidd-Gilchrist was taken to the locker room after suffering a right shoulder injury. The Hornets announced that he was then taken to an Orlando-area hospital for follow-up x-rays:

A few hours after the game, the Hornets announced that Kidd-Gilchrist has a dislocated shoulder:

Depending on the severity of the injury, he could miss a few weeks or a few months. Hopefully, it’s the shorter end of that timeline. We should know more on Sunday.