Chris Paul

adidas says aggregate reaction to sleeved jerseys from players and fans has been ‘very positive’

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NEW YORK — The 2014 All-Star jerseys were officially unveiled by the folks at adidas on Thursday, but media were invited to the company’s showroom in New York the week prior to get a look at the uniform collection in person.

Along with the sneak peek, executives from adidas and the NBA were available to discuss the sleeved design, which has been controversial among fans from the very start.

But as we continue to discuss, as long as they sell, they aren’t going anywhere. And Chris Grancio, adidas head of global basketball sports marketing confirmed that the sales of the sleeved alternate jerseys have, to this point, indeed been very strong.

“Terrific,” Grancio told NBCSports.com. “[Sales have] exceeded expectations. We’re very pleased with the results so far, and in our view, based on the way in aggregate players and consumers have reacted to it, it’s been very positive.”

That last part is contrary to what you may think if you do nothing but read basketball Twitter when the topic of the sleeved jerseys comes up, and the game’s best player in LeBron James, remember, made a point to complain about them following his poor outside shooting performance on Christmas Day against the Lakers.

The company doesn’t do any custom fitting of the jerseys, but they do, however, make samples in all sizes widely available to teams before they’re scheduled to play in them in a game that counts. And that included LeBron and the Heat long before Christmas.

“He had practiced in it,” said Christopher Arena, NBA Vice President of Apparel, Sporting Goods & Basketball Partnerships. “I’ve seen pictures.”

The majority of players, according to Grancio, say the sleeved jerseys have zero impact on their performance, and that they are a complete non-issue after a very short time.

“Probably the most consistent piece of feedback I hear from players when we go to a team practice and work with the equipment manager, put sizing samples out and they go shoot for a few minutes — the number one thing we hear back is, ‘I forget I’m wearing it,’ ” Grancio said. “With the amount of design work that went into ensuring that this jersey performs identically to a tank, we’ve really delivered that. And when I’ve been in locker rooms talking to players about it, the consensus has been, ‘after I’m out there shooting and playing for 10 or 15 minutes, I forget that it’s different.’ ”

The debate will rage on, but as long as sales continue to exceed expectations, the players are going to need to get used to it. adidas maintains that it hasn’t been a problem for most, and in fact, some players who have big games wearing them may instantly become the sleeved jerseys’ biggest supporters.

“We’ve done tremendous amounts of testing with NBA athletes,” Grancio said. “And there is no performance difference. Based on athlete feedback, based on the numbers, it really is aesthetic preference, I think.

“Chris Paul scored 40 the first time he wore one in a pre-season game, so, he’s a fan.”

Aaron Gordon both legs over the mascot, ball-under-the-legs dunk (VIDEO)

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TORONTO — Zach LaVine won the NBA All-Star Saturday Dunk Contest, but in an epic night for my money this was the single best dunk.

Orlando’s Aaron Gordon broke ground with this one — guys have jumped over mascots and other players before (and a Kia hood), but by splitting their legs apart. Gordon just put both legs over Stuff (that’s the mascot’s name, Stuff the Magic Dragon, I don’t make this up) — and took the ball off the mascot’s head, went under his legs, and threw it down.

Insane.

Gordon deserved a trophy for his performance in this dunk contest.

Zach LaVine edges Aaron Gordon in epic, insane Dunk Contest

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TORONTO — That. Was. Amazing.

In a dunk contest that will go down with the all-time greats — Jordan vs. Dominique, Dr. J from the free throw line — Minnesota’s Zach LaVine defended his dunk contest title. Barely. Because Orlando’s Aaron Gordon was doing dunks nobody had ever seen before.

And LaVine was bringing it just as hard.

The two men advanced to the finals — dismissing Will Barton and Andre Drummond, each of whom had good dunks — and that was when it got wild.

There were four second-round dunks, and four perfect scores of 50. (That was in spite of Shaq, who wanted to give nines for second attempts.)

“I was prepared for four (second round dunks),” LaVine said. “To tell the truth, he came with something that no one else has done. He did two dunks that were just crazy with the mascots, jumping over them. We just kept pushing each other until the last dunk. I’ve got to give it up to my boy Will “The Thrill” Barton. It’s because of him I think I won. Because he said try to go from the free-throw line. I’d never done that before, and I just tried it. So I guess it was a great dunk. I think it was the best one ever.”

The Air Canada Centre crowd was exploding with every dunk. The two men went to a dunk-off — and got two more 50s.

“If I knew it was going to be like that, I would have prepared better and we would have been here dunking all night, going back 50 after 50 after 50 after 50,” Gordon said. “We would have been here all night. I didn’t know it was going to be like that. I was just hoping Zach was going to miss, and it wasn’t going to happen. You could see as my facial expressions when Zach dunks it, it’s like okay, that’s a 50. Like I know we’re going to have to dunk again.”

So they went to a second-round of overtime, where LaVine put up another 50 and won the contest.

Gordon was close to perfect.

Zach LaVine can flat-out fly.

Magic’s Aaron Gordon with the over-the-mascot mad dunk

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TORONTO — Aaron Gordon was giving Zach LaVine all he could handle in the Dunk Contest.

He blew the lid off the Air Canada Centre with this dunk in the first round — and it wasn’t even his best dunk of the night. Never seen this before.

This dunk contest was awesome, so much more video to come.

Zach LaVine opens Slam Dunk Contest title defense with spectacular behind-the-back slam (VIDEO)

during the BBVA Compass Rising Stars Challenge 2016 at Air Canada Centre on February 12, 2016 in Toronto, Canada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.
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TORONTO — Zach LaVine clearly heard all the talk that Aaron Gordon or Will Barton had a chance to upset him in the Slam Dunk Contest. He came out ready to prove his superiority right off the bat. This behind-the-back slam was his first attempt of the night:

Even better was the reaction, both from Andre Drummond and from LaVine’s Minnesota teammates: