Chicago Bulls-Brooklyn Nets is NBA’s worst Christmas Day matchup since…

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The NBA has built a Christmas Day empire by featuring the league’s top teams and players on Dec. 25. It’s become an honor to play this day, and those in the league recognize the accomplishment of getting on the schedule. Fans see it too, annually expecting to see the NBA at its regular-season best.

That’s why matchups like today’s noon contest between Chicago Bulls (10-16) and Brooklyn Nets (9-18) – teams with a combined .358 winning percentage – stand out.

Of course, the NBA couldn’t have known these teams would struggle so much when creating the Christmas schedule.

The Bulls endured Derrick Rose’s growing pains as he returned from injury, only to see him hurt again. Luol Deng and Jimmy Butler have missed significant time, too (although both will be in the lineup on Christmas, as is Kirk Hinrich).

The Nets have also lost their top player, Brook Lopez, for the season. Even before that point, the team floundered under first-year Jason Kidd. Deron Williams, Paul Pierce and Kevin Garnett have all looked old and have also dealt with injury.

These teams were supposed to be good, playoff squads for certain. Instead, they’re outside the playoff picture looking in.

So, that leads to the question, when was the last time teams entered a Christmas Day matchup with such a bad combined record?

Orlando Magic (7-22) and Cleveland Cavaliers (9-19), a combined .281 winning percentage, in 2003

The Cavaliers were a team on the rise. They’d won 17 games the year before and would go onto win 35 this season, 42 the next year and 50 the following year. They just hadn’t climbed far enough by December to be competitive in the playoff standings.

The Magic were also supposed to be climbing the NBA ladder. The season before, they made the playoffs as the No. 8 seed and led the top-seeded Detroit Pistons 3-1 before blowing their advantage. Instead of building off its strong playoff series – in terms of overall play, not how it ended – Orlando won its season-opener then lost 19 straight to begin this season. After firing Doc Rivers, they’d come around slightly, but they remained a bad team.

Though the NBA probably expected – or at least hoped for – better teams, this game was never really about the teams.

It was about the individual matchup: LeBron James vs. Tracy McGrady.

LeBron was a rookie, already a national star, and McGrady had made the last two All-NBA first teams. If Kobe Bryant had staked claim as the NBA’s top wing player, it was only a matter of time until these two were duking it out for No. 2. So, why not begin the discussion just 29 games into LeBron’s professional career?

In that regard, the matchup more than lived up to its billing.

LeBron had 34 points and six assists, but McGrady had 41 points and 11 assists to lead the Magic to a 113-101 overtime victory.

So, perhaps it’s not fair to judge this game on the team’s records, because it was about the individual stars. In that case, omitting this one, the Bulls and Nets are the worst teams in a Christmas Day matchups since…

Cleveland Cavaliers (5-20) and Atlanta Hawks (11-17), a combined .302 winning percentage, in 1984

I can’t figure why this game was ever placed on the Christmas Day.

Neither had much hype entering the season – for good reason.

I guess the Hawks had won 40, 43 and 42 games in the three seasons prior, but they’d lost in the first round each year. Perhaps, the NBA saw a team ready to take the next step, but Atlanta didn’t do that until the following two years, winning 50 and 57 games. In 1984-85, the Hawks were just a run-of-the-mill bad team, going 34-48.

The Cavaliers were a team on the rise – 15 wins to 23 wins to 28 wins entering the season. And even though they kept climbing, finishing the year 36-46, they were digging themselves from too deep a hole to be relevant.

And if it was about the individual matchup – Dominique Wilkins vs. World B. Free – that disappointed, too. Wilkins scored 19 points on 9-of-22 shooting, and Free had 16 on 5-of-17.

Still, everything else going wrong, this was a competitive game, Cleveland winning, 109-106.

And maybe that offers some hope for Bulls-Nets. No matter how bad the teams are, Christmas Day has a way of bringing out their best.

Whether that’s the case today or night, at least know you’re seeing history. Christmas Day matchups this bad come around only once a generation of player.

Bulls hire Doug Collins as senior advisor

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Doug Collins burns out. Burns out his players, burns out himself. That was his reputation through 11 seasons coaching the Bulls, Pistons, Wizards and 76ers.

When Collins left Philadelphia in 2013, he declared he was done coaching. There was just too much pressure, he said.

Perhaps, Collins has found a role that better suits him.

Vincent Goodwill of CSN Chicago:

In a surprise announcement, the Chicago Bulls have brought former coach Doug Collins back into the fold, naming him a senior advisor to Executive Vice President John Paxson.

Even among NBA personnel, Collins was a basketball expert in his time. Whether he has kept up in a rapidly evolving league is an open question.

It won’t hurt having his voice in the room. It might hurt if the Bulls lean too heavily on it.

Hopefully, everyone entered this arrangement for the right reasons. Paxson played for Collins in Chicago. Collins’ son – Chris Collins – coaches nearby Northwestern. An overreliance on comfort won’t yield positive results. The Bulls need forward-thinkers, not just familiar faces. Successful executives put in a lot of work and aren’t just hanging around to be close with family.

This hire probably won’t move the needle much, but there’s certainly a chance it could – in either direction.

Dwight Howard considered retiring in 2015

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Dwight Howard missed half the 2014-15 season due to injury, and he was investigated (but not charged) for child abuse that year.

But he remained defiantly confident.

He said he planned to play another 10 years. When his Rockets lost in the playoffs, he declared he was “still a champion.”

The picture behind the scenes wasn’t quite so rosy, though.

Lee Jenkins of Sports Illustrated:

At a low point with the Rockets, after the 2014–15 season, he considered retiring. The jolly giant who supposedly had too much fun on the floor was miserable. “The joy,” Howard says, “was sucked out of it.” But what would retirement accomplish? He had to change his life regardless of his occupation. So he did what his teenage self would have done. He saw a pastor.

Calvin Simmons has ministered to hundreds of professional athletes in the past decade, including Adrian Peterson, so he is familiar with dramatic falls from grace. “Dwight had gone from the darling of the NBA to the black sheep,” Simmons says. “He realized he had done some things wrong and needed to change, but at the beginning he just wanted to share.”

“I saw him cleanse everything,” Simmons says, “and cut away the clutter around him, from a business manager to a security guard to all these financial people.” The sweep included his parents, whom he didn’t call for nearly two years. “That was hard,” Howard sighs. “It’s really hard to tell your parents, ‘I can’t do this anymore. I have to back away from you.’ They didn’t understand. They were very upset. But I wanted a genuine relationship with them that didn’t have anything to do with money or judgment.”

Howard’s fortunes didn’t exactly improve.

He feuded with James Harden, chafed at his role in Houston and endured public questions about why nobody likes him. Howard signed with his hometown Hawks, had a somewhat resurgent season, but again ended the year unhappy. Atlanta took major long-term salary just to dump him on the Hornets.

Howard is now a good situation in Charlotte, where the coach reveres him. This looks like Howard’s best chance of getting back on track.

But what if he doesn’t? That’s what I wonder when reading about 2015. If he nearly retired then, what happens if he doesn’t thrive with the Hornets and is faced with minimum-contract offers and small roles when he becomes a free agent at age 33 in 2019. Will he retire?

That’s obviously a ways off. For now, Howard will have every opportunity to right himself in Charlotte.

Report: From Lakers (+$115 million) to Pistons (-$45 million), NBA teams’ incomes vary widely

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seyIn 2011, the NBA said 23 teams lost money. A lockout followed, and the players relinquished a significant share of Basketball Related Income to the owners.

In 2014, there was still noise about nine teams losing money. The owners and players struck a deal on a new Collective Bargaining Agreement without another work stoppage just as new national TV contracts were kicking in, signs of prosperity.

Yet, the same issues persist.

Zach Lowe and Brian Windhorst of ESPN:

Despite a flood of new national television cash, 14 of the NBA’s 30 teams lost money last season before collecting revenue-sharing payouts, and nine finished in the red even after accounting for those payments, according to confidential NBA financial records obtained by ESPN.com.

I highly recommend reading Windhorst’s and Lowe’s piece in full. It provides a fascinating breakdown of these numbers from a variety of perspectives.

It can be tough to evaluate these from afar.

The Pistons’ (Tom Gores) and Nets’ owners (Mikhail Prokhorov) own the arenas where their teams played last season. Those buildings can draw a lot of revenue from concerts and other events that isn’t included in the basketball-operations figures seen here.

The Rockets just sold for a record $2.2 billion, and it’s not just because they’re one of the few profitable teams. Sale prices have generally exceeded Forbes valuations lately.

Market size clearly matters, especially as it influences local TV deals. That’s the impetus to the Lakers’ massive profits during a season in which they went 26-56.

But the Lakers need competition, and that’s why they share revenue. There’s value in propping up small-market teams to have a full league of 30 teams. How much value? That’s the ongoing debate.

Maybe the NBA has gone too far toward small markets. Every franchise relocation in the last three decades has put a team in a small market – Oklahoma City, New Orleans and Memphis. That might be finally catching up to the league.

That’s why another team moving or even expansion is being discussed again. Expansion could bring quick cash to the several teams losing it. But it’d also dilute revenue long-term.

These are thorny problems, ones teams have millions of reasons to keep debating.

Joel Embiid clowns Kevin Durant with #BurnerTwitter joke

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Kevin Durant sure looks like someone who has a secret Twitter account he uses to argue on behalf of himself.

It also appears Durant might have a secret Instagram account. His brother tagged a photo of the Warriors star with the account “quiresultan,” not Durant’s official account (“kevindurant”). Turns out, “quiresultan” has spent a fair amount of time insulting random commenters who bash Durant. Shortly after that made the rounds, “quiresultan” changed its name to “shanghainoon12345.”

Will Durant get a pass for this questionable online behavior?

Not from 76ers center Joel Embiid:

It’s no surprise Durant is the butt of the joke. But from a fellow NBA player? That’s harsher than I expected.