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How the NBA came to own Christmas Day

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How big is Christmas Day to the NBA?

Look at it this way: Last year’s Christmas Day game between the Miami Heat and Oklahoma City Thunder drew more viewers (9.6 million people) than all but one playoff game prior to the NBA Finals (that was Game 7 of the Eastern Conference Finals between Miami and Indiana).

On the whole in 2012, 33 million people tuned in to watch the NBA on Christmas Day.

For a lot of casual sports fans Christmas Day is the day the NBA tips off — they have followed their fantasy football team closely all fall, and while the NBA started playing a couple of months ago they have only been watching out of the corner of their eye.

That changes on Christmas Day because the NBA has worked over the years to own that day of the sports calendar — once you get your new 70-inch flat screen installed you turn on some hoop because the NBA has put forward showcase games.

“The NBA on Christmas is a tradition dating back almost 70 years,” said Michael Bass, the NBA’s Senior Vice President, Marketing Communications. “Each year, our goal is to provide fans with the most compelling contests based on storylines, rivalries, player matchups, and the history and tradition of the teams and the players. Christmas Day is always one of the most watched days on the NBA calendar.”

Yes, 70 years.

The NBA had its first NBA Christmas games in 1947. Three games were played that day and it worked so well there were four the next year. Then six in 1949. Since then the number of games has fluctuated but the NBA has been consistent in making its presence felt on that day. While the NFL and college football have had some games, the NBA makes sure on showcase matchups.

It is the day that ABC starts its broadcast of NBA games, taking advantage of those matchups.

For the past six years the NBA has settled on five games — a full late that tips off at noon Eastern and features the biggest names in the sport. This year you get to see LeBron James, Kevin Durant, Carmelo Anthony (if healthy after tweaking his ankle Monday), Dwyane Wade, Dwight Howard, Tim Duncan, Chris Paul, Stephen Curry and more. (The games are Bulls at the Nets, Thunder at Knicks, Heat at Lakers, Rockets at Spurs, and Clippers at Warriors.)

“The players love it,” said former NBA coach and current NBC analyst Stan Van Gundy. “The are big games with big audiences and they want to be in those games.

“I never liked the Christmas Day games and wish the NBA would stop playing them. I got fined for my opposition to the games. Christmas should be a day for family. For the players and coaches, even though I don’t like it, at least we benefit financially from the NBA TV contracts. But for the ushers, security people, ticket takers, concession workers etc. they are paid low wages, but have to work on Christmas because the NBA cares about little other than how much money they can make.”

Like Christmas itself, the NBA on Christmas Day can come off as all about the marketing and commercialism. For example you have the shoe brands breaking out special Christmas Day editions of players’ signature shoes.

In addition, this year for Christmas Adidas has designed and the players will wear a special edition sleeved NBA jerseys with an oversized logo — which are available for purchase online, not so coincidentally. LeBron has already said the Heat’s shooters don’t like them, but the reality remains the league thinks it can sell more jerseys with sleeves so you are going to see a lot of those.

Still, just like all things Christmas, if you look past the commercialism you see something good. Something pure.

In this case great basketball played by the best in the world.

Like the time more than 50 years ago Jerry West dropped 47 on the Knicks in Madison Square Garden to lead the Lakers to a win. Or in 1984 when Bernard King had 60 points (but the Knicks still lost). Or LeBron’s first Christmas Day game when he had 34 points but was outdone by Tracy McGrady who had 41 points and 11 assists.

“As a player, you know the whole world is watching,” said former player an NBA coach Byron Scott, while working for NBA TV. “The Christmas and New Year’s Eve [games] have the spirit of happiness. You just opened a bunch of gifts, the kids are running around, maybe they’ve gotten a jersey or two from their favorite player and everyone is watching. So [all the players] try and put on their best performance.”

And those performances are how the NBA really came to own Christmas.

Bulls say Jimmy Butler has knee strain, no timetable for return

<> during the second half at TD Garden on December 9, 2015 in Boston, Massachusetts. The Celtics defeat the Bulls 105-100.
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Exhale, Bulls fans. Jimmy Butler‘s left knee injury isn’t as serious as it looked. The injury, which Butler suffered just before halftime of Friday night’s Bulls loss in Denver, looked bad at the time, and Butler had to be carted off the court. But on Saturday, the Bulls announced that an MRI revealed no tear in the knee, just a strain, and he’ll go back to Chicago to get treatment.

An MRI performed today on Bulls forward Jimmy Butler’s left knee confirmed that he sustained a knee strain in the second quarter of last night’s game against the Denver Nuggets.  The timeline for his return to play will be determined by further evaluation in Chicago and his response to treatment.

Butler will not play tonight in Minnesota. Beyond that, it’s unclear. But the fact that it’s just a strain and not anything more serious indicates that he won’t be out long.

Report: NBA considering expanding rosters for greater D-League integration

NEW YORK, NY - OCTOBER 04:  A detail of the NBA Players Association logo with the slogan " THe Players' Union FIghting for You" is seen on Theo Ratliff of the Los Angeles Lakers as Derek Fisher, President of the National Basketball Players Association, speaks at a press conference after NBA labor negotiations at The Westin Times Square on October 4, 2011 in New York City.  (Photo by Patrick McDermott/Getty Images)
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The NBA Development League is in a weird place right now. It’s growing as more teams are placing importance on it and adding single-affiliate franchises, but it’s still not a true minor league. Players don’t make very much money unless they’re already signed to NBA deals, and teams have to have an open roster spot or waive someone they have currently signed to call someone up. Unless you’re sure you’re going to get called up at some point, it’s smarter for fringe players to sign overseas to make more money than go to the D-League.

The NBA is trying to do something about that. According to a new report, the league is interested in potentially expanding NBA teams’ rosters as part of the next CBA to allow for greater integration between the NBA and the D-League, and allow teams to have a couple of so-called “two-way” roster spots.

From Scott Howard-Cooper of NBA.com:

The NBA likes the idea of expanding rosters from the current limit of 15 to as many as 17 as part of the next Collective Bargaining Agreement with the additional spots designated for two-way contracts that will mean more money for some players and more control of select prospects for the parent clubs.

While it will be one of several major issues on the table as the league and the players’ union eventually ramp up negotiations on the new CBA that could end as soon as the conclusion of the 2016-17 season, if either side opts out by Dec. 15, the concept of a contract that would cover the minor leagues as well as the majors is a pressing topic for the hopeful D-League. And since the NBA runs the executive side of the D-League as well as most of the basketball operations for the minor-league clubs, the D-League and the NBA usually speak as one.

The proposal would mean as many as 60 new jobs for players, if rosters do increase by two and depending how many of the 30 NBA teams utilize both spots. That, in turn, would mean a deeper talent pool for the D-League as it grows from 19 teams this season to 22 in 2016-17 and possibly more in what is projected to be the first season of the new CBA. And that would mean more prospects for the NBA to develop without paying major-league salaries.

According to the report, players signed into these two-way roster spots could make as much as $100,000 to play in the D-League (player salaries currently max out around $25,000), which could incentivize players to stay home and play in the D-League rather than pursue overseas opportunities.

The plan is still early enough in the discussion stage that one of the most bottom-line elements — money — has not been settled. According to insiders, though, the thinking is to set the minor-league portion of the dual contract in the neighborhood of $100,000 a season, give or take $25,000.

That would only be for hopefuls with two-way contracts, not all D-League players with salaries that currently peak at $25,000 if they have no NBA deal. Salaries of players sent down with NBA contracts, usually rookies or second-year prospects, would not be altered. But even with a small number of players in the minors impacted, officials figure the chance to make a minimum of $100,000, while showcasing themselves in front of NBA scouts and executives most every game, while getting to be relatively close to home, will convince 60 players to accept a deal in the minors in North America rather than opt for more money overseas.

If the player with a two-way deal gets promoted, he will make the pro-rated minimum of NBA money. If he is sent back down, it will be with the cushion of $100,000 as the floor for the season, not the $25,000, $19,000 and even $13,000 (based on current numbers) others are making in the minors. There is also the possibility those tiers could increase with the next CBA as well.

Obviously, this isn’t going to happen until the next CBA is announced, if then. But it makes total sense, especially as the NBA gets closer to having true one-to-one affiliation. Right now, there are 19 D-League teams, each affiliated with an NBA team—10 as single-affiliates and nine under hybrid ownership models. Next year, the Bulls, Hornets and Nets are set to have their own D-League teams as well. It’s not hard to imagine that within the next few years, all 30 teams will have their own affiliates. And when that happens, there will need to be a mechanism in place for them to call players up and send them down that’s more in line with a true minor-league system like the one Major League Baseball employs. Even if that involves paying D-Leaguers more money and paying for two extra roster spots, it’s worth the trade-off in the long term if more top basketball talent stays in America rather than going overseas.

Report: Nets progressing in GM search, should have one by trade deadline

NEW YORK, NY - NOVEMBER 23:  Center court sports a projected Brooklyn Nets logo prior to the game against the Los Angeles Clippers at the Barclays Center on November 23, 2012 in the Brooklyn borough of New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Bruce Bennett/Getty Images)
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The Nets have been without a general manager since January 10, when Billy King stepped down coinciding with the firing of head coach Lionel Hollins. Since then, a few names have come up in rumors about their search, including Danny Ferry, who appears to be out of the running. But there may be a new GM in place soon.

Via Tim Bontemps of the Washington Post:

Not that the Nets will be able to do much at the deadline, since they don’t really have a lot to trade that will be of interest to other teams, and at 13-38 they’re already essentially out of playoff contention. But having a GM in place will allow them to get a head start on planning for the offseason, which will include free agency, hiring a new coach, scouting for the draft … actually, forget that last part.

Mavs rookie Salah Mejri tries to talk trash, Gregg Popovich and Tim Duncan laugh at him (VIDEO)

DALLAS, TX - OCTOBER 21:  Eric Bledsoe #2 of the Phoenix Suns is fouled by Salah Mejri #50 of the Dallas Mavericks during a preseason game at American Airlines Center on October 21, 2015 in Dallas, Texas.   NOTE TO USER:  User expressly acknowledges and agrees that, by downloading and or using photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ronald Martinez/Getty Images)
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The Spurs beat the Mavericks by 26 points on Friday night, a game all of the Dallas players would love to forget. But there was a funny moment for rookie big man Salah Mejri: after a dunk, he appeared to yell something at the San Antonio bench. Gregg Popovich and Tim Duncan were completely nonplussed.

For what it’s worth, Mejri later tweeted that he wasn’t intending to be disrespectful.