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How the NBA came to own Christmas Day

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How big is Christmas Day to the NBA?

Look at it this way: Last year’s Christmas Day game between the Miami Heat and Oklahoma City Thunder drew more viewers (9.6 million people) than all but one playoff game prior to the NBA Finals (that was Game 7 of the Eastern Conference Finals between Miami and Indiana).

On the whole in 2012, 33 million people tuned in to watch the NBA on Christmas Day.

For a lot of casual sports fans Christmas Day is the day the NBA tips off — they have followed their fantasy football team closely all fall, and while the NBA started playing a couple of months ago they have only been watching out of the corner of their eye.

That changes on Christmas Day because the NBA has worked over the years to own that day of the sports calendar — once you get your new 70-inch flat screen installed you turn on some hoop because the NBA has put forward showcase games.

“The NBA on Christmas is a tradition dating back almost 70 years,” said Michael Bass, the NBA’s Senior Vice President, Marketing Communications. “Each year, our goal is to provide fans with the most compelling contests based on storylines, rivalries, player matchups, and the history and tradition of the teams and the players. Christmas Day is always one of the most watched days on the NBA calendar.”

Yes, 70 years.

The NBA had its first NBA Christmas games in 1947. Three games were played that day and it worked so well there were four the next year. Then six in 1949. Since then the number of games has fluctuated but the NBA has been consistent in making its presence felt on that day. While the NFL and college football have had some games, the NBA makes sure on showcase matchups.

It is the day that ABC starts its broadcast of NBA games, taking advantage of those matchups.

For the past six years the NBA has settled on five games — a full late that tips off at noon Eastern and features the biggest names in the sport. This year you get to see LeBron James, Kevin Durant, Carmelo Anthony (if healthy after tweaking his ankle Monday), Dwyane Wade, Dwight Howard, Tim Duncan, Chris Paul, Stephen Curry and more. (The games are Bulls at the Nets, Thunder at Knicks, Heat at Lakers, Rockets at Spurs, and Clippers at Warriors.)

“The players love it,” said former NBA coach and current NBC analyst Stan Van Gundy. “The are big games with big audiences and they want to be in those games.

“I never liked the Christmas Day games and wish the NBA would stop playing them. I got fined for my opposition to the games. Christmas should be a day for family. For the players and coaches, even though I don’t like it, at least we benefit financially from the NBA TV contracts. But for the ushers, security people, ticket takers, concession workers etc. they are paid low wages, but have to work on Christmas because the NBA cares about little other than how much money they can make.”

Like Christmas itself, the NBA on Christmas Day can come off as all about the marketing and commercialism. For example you have the shoe brands breaking out special Christmas Day editions of players’ signature shoes.

In addition, this year for Christmas Adidas has designed and the players will wear a special edition sleeved NBA jerseys with an oversized logo — which are available for purchase online, not so coincidentally. LeBron has already said the Heat’s shooters don’t like them, but the reality remains the league thinks it can sell more jerseys with sleeves so you are going to see a lot of those.

Still, just like all things Christmas, if you look past the commercialism you see something good. Something pure.

In this case great basketball played by the best in the world.

Like the time more than 50 years ago Jerry West dropped 47 on the Knicks in Madison Square Garden to lead the Lakers to a win. Or in 1984 when Bernard King had 60 points (but the Knicks still lost). Or LeBron’s first Christmas Day game when he had 34 points but was outdone by Tracy McGrady who had 41 points and 11 assists.

“As a player, you know the whole world is watching,” said former player an NBA coach Byron Scott, while working for NBA TV. “The Christmas and New Year’s Eve [games] have the spirit of happiness. You just opened a bunch of gifts, the kids are running around, maybe they’ve gotten a jersey or two from their favorite player and everyone is watching. So [all the players] try and put on their best performance.”

And those performances are how the NBA really came to own Christmas.

Report: Unless they trade for Jimmy Butler or Paul George, Celtics likely to keep main assets

CHICAGO, IL - DECEMBER 26: Jimmy Butler #21 of the Chicago Bulls and Paul George #13 of the Indiana Pacers chase down a loose ball at the United Center on December 26, 2016 in Chicago, Illinois. (Photo by Jonathan Daniel/Getty Images)
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The Celtics have been linked in trade talks to the Bulls’ Jimmy Butler and Pacers’ Paul George, but that requires the other team to deal with Boston. Indications are neither Chicago nor Indiana is particularly amenable.

So, time for the Celtics to pick another star to target?

Steve Bulpett of the Boston Herald:

With less than 24 hours until the NBA’s 3 p.m. trade deadline today, the Celtics were said to be still holding out hope that internal discussions within the Bulls and Pacers would lead to one or both making their best player available.

But short of that, the view from around the league is that the Celts are becoming more and more enamored with the idea of keeping their main assets and using the first-round draft pick they have coming from Brooklyn in June via a swap of positions. (They also have the Nets’ 2018 first-rounder unencumbered.)

Sources continued to say that, while there remains a chance things could change as the deadline draws nearer, Chicago and Indiana are more likely to retain Jimmy Butler and Paul George, respectively. Those All-Star talents have been the Celtics’ two main targets

This could just be the Celtics playing hardball — either through leaks to the media or through conversations with other teams that have trickled out. But Bulpett is well-connected, especially in Boston. This is more likely than most reports of this nature to be accurate, but it’s always difficult to break through the smokescreens this time of year.

The Nets’ upcoming first-rounder is extremely valuable, as they’ll likely finish with the NBA’s worst record. The Celtics could do far worse than keeping that pick.

But Boston’s top players — Isaiah Thomas (28) and Al Horford (30) — are already at ages where they can’t necessarily wait for a 2017 pick, even someone as talented at as Markelle Fultz or Lonzo Ball, to develop. It makes sense to cash in chips now.

Still, the Celtics’ deep pool of assets mean the window isn’t closing yet. There should be no desperation to make a win now trade.

If Boston keeps its main assets — mainly the Nets picks — past the trade deadline, we’ll just revisit all this again in the summer.

Cavaliers sign forward Derrick Williams to second 10-day contract

Cleveland Cavaliers' Derrick Williams, right, drives to the basket against Indiana Pacers' Rodney Stuckey in the first half of an NBA basketball game, Wednesday, Feb. 15, 2017, in Cleveland. (AP Photo/Tony Dejak)
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The Cleveland Cavaliers have signed forward Derrick Williams to a second 10-day contract.

The NBA champions have been impressed with Williams, a former No. 2 overall pick, and it’s likely they will sign him for the remainder of the season when his current contract expires. The Cavs announced Wednesday they signed Williams again. He has averaged 9.8 points and 3.0 rebounds in 22 minutes for the Cavs, who have been bringing him off their bench with their second unit.

Before signing as a free agent with Cleveland on Feb. 9, Williams played for Miami this season before being released.

The Cavs returned from the All-Star break Wednesday and will practice before hosting the New York Knicks on Thursday, just a few hours after the trade deadline.

Hornets’ Miles Plumlee out at least two weeks with leg injury

Charlotte Hornets' Miles Plumlee (18) dunks against the Philadelphia 76ers in the first half of an NBA basketball game in Charlotte, N.C., Monday, Feb. 13, 2017. (AP Photo/Chuck Burton)
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The Hornets are essentially two different teams with and without Cody Zeller.

They’re 22-17 when he plays and 2-15 when he doesn’t. They play at a 62-win pace with him on the floor and a 29-win pace when he sits.

So, with Zeller banged up, Charlotte traded for Miles Plumee. But Plumlee hasn’t provided much, just 3.2 points and 3.8 rebounds in 13.4 minutes per game in five contests.

And now he’ll add even less.

Hornets release:

The Charlotte Hornets announced today that center Miles Plumlee underwent a Magnetic Resonance Image (MRI), which revealed a second-degree calf strain in his right leg. Plumlee will be out for Charlotte’s game tomorrow at Detroit and will be re-evaluated in two weeks.

The Hornets incurred significant long-term costs ($37.5 million over the next three years) to use Plumlee as a short-term bandage. Without him providing even that, this situation looks bleak.

Depending on Zeller’s health, this could turn Charlotte — 2.5 games and three teams out of playoff position — into sellers before the trade deadline. At minimum, it makes the Hornets less likely to buy.

Report: Bulls pushing to trade for 76ers’ Jahlil Okafor

CHICAGO, IL - DECEMBER 14: Jahlil Okafor #8 of the Philadelphia 76ers looks to pass against Jimmy Butler #21 of the Chicago Bulls at the United Center on December 14, 2015 in Chicago, Illinois. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using the photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jonathan Daniel/Getty Images)
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The Bulls reportedly reached out to the 76ers about Jahlil Okafor a few weeks ago.

After unfulfilled intrigue and maybe a trade that fell through, Okafor remains in Philadelphia. And Chicago apparently still wants him.

Adrian Wojnarowski of Yahoo Sports:

As constituted, the Bulls already have a few interior bigs: Robin Lopez, Taj Gibson and Cristiano Felicio. But one or more could go in an Okafor trade or another deal.

Okafor would make the Chicago younger, confusing its direction with Jimmy Butler and Dwyane Wade already in place.

Perhaps, the Bulls are pushing for a trade only because they’re offering so little. Okafor’s low-post game offers intrigue. At the right price, he’d be worth adding, no matter the fit and direction presented.

Maybe the 76ers don’t go for a lowball offer, but that’d be worth trying considering their center logjam with Joel Embiid, Nerlens Noel and Jahlil Okafor. Otherwise, Chicago ought to tread carefully when pursuing Okafor.