PRO BASKETBALL TALKPBT Select Team

How the NBA came to own Christmas Day

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How big is Christmas Day to the NBA?

Look at it this way: Last year’s Christmas Day game between the Miami Heat and Oklahoma City Thunder drew more viewers (9.6 million people) than all but one playoff game prior to the NBA Finals (that was Game 7 of the Eastern Conference Finals between Miami and Indiana).

On the whole in 2012, 33 million people tuned in to watch the NBA on Christmas Day.

For a lot of casual sports fans Christmas Day is the day the NBA tips off — they have followed their fantasy football team closely all fall, and while the NBA started playing a couple of months ago they have only been watching out of the corner of their eye.

That changes on Christmas Day because the NBA has worked over the years to own that day of the sports calendar — once you get your new 70-inch flat screen installed you turn on some hoop because the NBA has put forward showcase games.

“The NBA on Christmas is a tradition dating back almost 70 years,” said Michael Bass, the NBA’s Senior Vice President, Marketing Communications. “Each year, our goal is to provide fans with the most compelling contests based on storylines, rivalries, player matchups, and the history and tradition of the teams and the players. Christmas Day is always one of the most watched days on the NBA calendar.”

Yes, 70 years.

The NBA had its first NBA Christmas games in 1947. Three games were played that day and it worked so well there were four the next year. Then six in 1949. Since then the number of games has fluctuated but the NBA has been consistent in making its presence felt on that day. While the NFL and college football have had some games, the NBA makes sure on showcase matchups.

It is the day that ABC starts its broadcast of NBA games, taking advantage of those matchups.

For the past six years the NBA has settled on five games — a full late that tips off at noon Eastern and features the biggest names in the sport. This year you get to see LeBron James, Kevin Durant, Carmelo Anthony (if healthy after tweaking his ankle Monday), Dwyane Wade, Dwight Howard, Tim Duncan, Chris Paul, Stephen Curry and more. (The games are Bulls at the Nets, Thunder at Knicks, Heat at Lakers, Rockets at Spurs, and Clippers at Warriors.)

“The players love it,” said former NBA coach and current NBC analyst Stan Van Gundy. “The are big games with big audiences and they want to be in those games.

“I never liked the Christmas Day games and wish the NBA would stop playing them. I got fined for my opposition to the games. Christmas should be a day for family. For the players and coaches, even though I don’t like it, at least we benefit financially from the NBA TV contracts. But for the ushers, security people, ticket takers, concession workers etc. they are paid low wages, but have to work on Christmas because the NBA cares about little other than how much money they can make.”

Like Christmas itself, the NBA on Christmas Day can come off as all about the marketing and commercialism. For example you have the shoe brands breaking out special Christmas Day editions of players’ signature shoes.

In addition, this year for Christmas Adidas has designed and the players will wear a special edition sleeved NBA jerseys with an oversized logo — which are available for purchase online, not so coincidentally. LeBron has already said the Heat’s shooters don’t like them, but the reality remains the league thinks it can sell more jerseys with sleeves so you are going to see a lot of those.

Still, just like all things Christmas, if you look past the commercialism you see something good. Something pure.

In this case great basketball played by the best in the world.

Like the time more than 50 years ago Jerry West dropped 47 on the Knicks in Madison Square Garden to lead the Lakers to a win. Or in 1984 when Bernard King had 60 points (but the Knicks still lost). Or LeBron’s first Christmas Day game when he had 34 points but was outdone by Tracy McGrady who had 41 points and 11 assists.

“As a player, you know the whole world is watching,” said former player an NBA coach Byron Scott, while working for NBA TV. “The Christmas and New Year’s Eve [games] have the spirit of happiness. You just opened a bunch of gifts, the kids are running around, maybe they’ve gotten a jersey or two from their favorite player and everyone is watching. So [all the players] try and put on their best performance.”

And those performances are how the NBA really came to own Christmas.

James Harden says playing in every game should matter in MVP voting

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James Harden has played in every Houston Rocket game this season so far. Russell Westbrook has done the same thing for Oklahoma City.

When voters sit down in a few weeks to choose the league’s Most Valuable Player — in one of the most wide-open races in memory, with Kawhi Leonard and LeBron James making legitimate cases as well — Harden says they should take playing every game into account. It’s the latest part of the rest discussion going on around the league. Here’s what Harden told Calvin Watkins of ESPN.

“Yeah, because you’re not leaving your teammates out there to dry, ” Harden said Tuesday morning, before the Rockets’ game against the Warriors. “For me, I worry about always having my teammates’ back and always being out there….

“I’m going to have [my teammates’] back and they know that they have mine as well,” said Harden, who is second in the league in points and first in assists. “For the coaching staff and the fans, especially here in Houston, the front office, I’m here to play.”

Both LeBron James and Kawhi Leonard have had rest nights.

This injects Harden into the rest debate, where recently Harden’s teammate Patrick Beverley came out and said players are “disrespecting the game” when they rest. Gregg Popovich sees more nuance in the debate and certainly backs resting players. On the latest PBT Podcast, former Bull B.J. Armstrong told me that they didn’t have rest days back in his day, but players were kept out of games for things they could play through to get right for the playoffs, it was just listed differently. He added that the rest situation might have been different back in the day if the data about the increased chance of player injuries on the second night of a back-to-back (and it goes up from there with four games in five nights) had been available.

In this case, Harden lobbying for his case in the MVP voting. The thing is, his numbers make the case for him: Harden is averaging 29.4 points per game, leading the league with 11.3 assists a night, and he’s creating the most points per game 27.5 (buckets and direct assists. He has taken on the point guard duties in Mike D’Antoni’s offense and has taken on the largest load on offense he has in his career — and he has continued to do it efficiently.

However, one can make a strong statistical case for Westbrook (who carries a larger load for an OKC team that has less talent around its star than Houston), Leonard (best defender of the group), and LeBron (the Cavs recent struggles may doom his chances).

Little details are going to divide this group, and Harden is trying to get his point out there.

That said, the Rockets are almost certainly locked into the three seed in the West, and once it’s clear they are in that slot team management should discuss giving Harden a night off before the playoffs, to let his body rest. Whether he wants to or not.

Rajon Rondo is hilarious (photo)

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Is Rajon Rondo stubborn? Yes.

Is he petty? Yes.

Is he harsh? Yes.

But the Bulls point guard is also hilarious in his own way.

 

Sean Highkin of The Athletic:

Knicks coach Jeff Hornacek: “We can use some more defensive players”

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For all the flipping between the triangle and a more modern offense, despite ball stopping by Derrick Rose and Carmelo Anthony, the New York Knicks offense is 17th in the NBA for the season. Not good, but the middle of the pack, right around Oklahoma City, Miami, and Memphis — all playoff teams (or potential ones in Miami’s case).

The reason the Knicks season ends in seven games is their defense — 25th in the NBA. Put the triangle in (and get players who fit the system) or don’t, but that’s not the end of the court where the Knicks need to improve. And while system matters on defense, the fact of the matter the Knicks roster is loaded with poor and/or indifferent individual defenders.

Knicks coach Jeff Hornacek emphasized all this speaking to ESPN’s Ian Begley.

“I think if you look at our defense this year, we can use some more defensive players,” Hornacek said. “[Management] will look at that. [General manager] Steve [Mills] and [president] Phil [Jackson] and those guys will look at whatever can help us out. We know we need some help there.”

Admitting you have a problem is the first step. Now comes the time for action.

The Knicks are going to have a Top 10 draft pick (currently sixth) plus max-player money in free agency. Also, they are looking to move Anthony this summer (he has a no-trade clause so he will have to agree to it). All of which is to say they have a chance to reshape this roster into one that will have more of a defensive focus. Or any defensive focus for that matter.

It will be interesting to see if the Knicks target more defensive minded free agents this summer, ones who might fit the triangle offense such as Thabo Sefolosha, or to a lesser extent Tony Allen. It’s going to be a fascinating summer in New York.

Master P says Pelicans should hire him as assistant coach: ‘I’m serious’

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Did you know Master P had two NBA contracts?

Percy Miller was with the Hornets before the 1999 season and the Raptors before the 1999-00 season. But he was cut in the preseason both times.

These were mostly publicity stunts. Still, the rapper could actually play a bit. NBA quality? He long insisted yes, though his music career provided a convenient and lucrative excuse for sidetracking his basketball ambitions.

Yet, now, the New Orleans native says he wants back in the NBA with the Pelicans — in a different role.

Master P, via TMZ:

I think they need me to be an assistant coach.

I’m serious about coaching.

I don’t think he’s actually serious.

But if he is, would it be a good idea? Probably not. The Pelicans have real issues integrating Anthony Davis and DeMarcus Cousins, and they need devoted coaches, not passing entertainers, to solve this.

Would it be fun? Heck yeah.

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