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How the NBA came to own Christmas Day

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How big is Christmas Day to the NBA?

Look at it this way: Last year’s Christmas Day game between the Miami Heat and Oklahoma City Thunder drew more viewers (9.6 million people) than all but one playoff game prior to the NBA Finals (that was Game 7 of the Eastern Conference Finals between Miami and Indiana).

On the whole in 2012, 33 million people tuned in to watch the NBA on Christmas Day.

For a lot of casual sports fans Christmas Day is the day the NBA tips off — they have followed their fantasy football team closely all fall, and while the NBA started playing a couple of months ago they have only been watching out of the corner of their eye.

That changes on Christmas Day because the NBA has worked over the years to own that day of the sports calendar — once you get your new 70-inch flat screen installed you turn on some hoop because the NBA has put forward showcase games.

“The NBA on Christmas is a tradition dating back almost 70 years,” said Michael Bass, the NBA’s Senior Vice President, Marketing Communications. “Each year, our goal is to provide fans with the most compelling contests based on storylines, rivalries, player matchups, and the history and tradition of the teams and the players. Christmas Day is always one of the most watched days on the NBA calendar.”

Yes, 70 years.

The NBA had its first NBA Christmas games in 1947. Three games were played that day and it worked so well there were four the next year. Then six in 1949. Since then the number of games has fluctuated but the NBA has been consistent in making its presence felt on that day. While the NFL and college football have had some games, the NBA makes sure on showcase matchups.

It is the day that ABC starts its broadcast of NBA games, taking advantage of those matchups.

For the past six years the NBA has settled on five games — a full late that tips off at noon Eastern and features the biggest names in the sport. This year you get to see LeBron James, Kevin Durant, Carmelo Anthony (if healthy after tweaking his ankle Monday), Dwyane Wade, Dwight Howard, Tim Duncan, Chris Paul, Stephen Curry and more. (The games are Bulls at the Nets, Thunder at Knicks, Heat at Lakers, Rockets at Spurs, and Clippers at Warriors.)

“The players love it,” said former NBA coach and current NBC analyst Stan Van Gundy. “The are big games with big audiences and they want to be in those games.

“I never liked the Christmas Day games and wish the NBA would stop playing them. I got fined for my opposition to the games. Christmas should be a day for family. For the players and coaches, even though I don’t like it, at least we benefit financially from the NBA TV contracts. But for the ushers, security people, ticket takers, concession workers etc. they are paid low wages, but have to work on Christmas because the NBA cares about little other than how much money they can make.”

Like Christmas itself, the NBA on Christmas Day can come off as all about the marketing and commercialism. For example you have the shoe brands breaking out special Christmas Day editions of players’ signature shoes.

In addition, this year for Christmas Adidas has designed and the players will wear a special edition sleeved NBA jerseys with an oversized logo — which are available for purchase online, not so coincidentally. LeBron has already said the Heat’s shooters don’t like them, but the reality remains the league thinks it can sell more jerseys with sleeves so you are going to see a lot of those.

Still, just like all things Christmas, if you look past the commercialism you see something good. Something pure.

In this case great basketball played by the best in the world.

Like the time more than 50 years ago Jerry West dropped 47 on the Knicks in Madison Square Garden to lead the Lakers to a win. Or in 1984 when Bernard King had 60 points (but the Knicks still lost). Or LeBron’s first Christmas Day game when he had 34 points but was outdone by Tracy McGrady who had 41 points and 11 assists.

“As a player, you know the whole world is watching,” said former player an NBA coach Byron Scott, while working for NBA TV. “The Christmas and New Year’s Eve [games] have the spirit of happiness. You just opened a bunch of gifts, the kids are running around, maybe they’ve gotten a jersey or two from their favorite player and everyone is watching. So [all the players] try and put on their best performance.”

And those performances are how the NBA really came to own Christmas.

Timberwolves Zach LaVine knows how to finish alley-oop (VIDEO)

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The Dunk Contest is not going to be the same this year without Zach LaVine.

The man has the hops to get up and knows how to finish — Tuesday night he took a not-very-good alley-oop pass from Nemanja Bjelica and turned it into an awesome throwdown. LaVine finished the night with 18 points.

However, Kawhi Leonard dropped 34 and sparked the comeback as the Spurs won the game, 122-114.

Three Things We Learned: Chris Paul’s bad luck trouble for Clippers

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Here’s what you missed around the NBA Tuesday while trying to decide which animal in Australia is most likely to kill you….

1) Chris Paul is out six weeks, and the Clippers are about to slide into tough playoff spot. It’s not fair to call Chris Paul “injury prone” — trying to fight through a screen his thumb got caught in the shorts of Russell Westbrook, which led to a torn ligament in his thumb which will require surgery. That is the definition of “fluke injury.” So was the play where he broke his hand in the playoff series against Portland last year (trying to defend a layup by Gerald Henderson). CP3 is much more in a Lemony Snicket place: A series of unfortunate events.

However, the Clippers are going to pay the price for Paul’s latest injury — they are going to slide down the standings in the 6-8 weeks he is out (until early March). Especially with Blake Griffin still out for a week or two (knee surgery). The Clippers lose CP3 as they enter the toughest part of their schedule: After being home to the Timberwolves Thursday, the Clippers have 10-of-11 on the road, heavily against teams over .500, plus Paul will miss three games against the Warriors.

As you read this the Clippers are the four seed in the West, but they are just four games up on being the seven seed — which would mean a long road through San Antonio to get out of the first round of the playoffs (climb back up to the six seed and they could get Houston in the first round). It’s hard to imagine the Clippers holding on to home court in the first round even with Paul back for the last month of the season. Healthy and playing like they did the first month of the season (remember that?), the Clippers might beat the Spurs/Rockets in the first round, but it would be a brutal series. The good news for Los Angeles is the Clippers are not going to slide all the way out of the playoffs — they have an 11-game cushion over the nine seed. They will not fall that far.

2) It’s James Harden’s turn: his triple-double not enough to get Rockets win. The Rockets were one of the best teams in the NBA against teams below .500, starting the season 21-1 against them. Then, in the past week, they have come out flat and dropped two against lesser squads. The first was last week against Minnesota — at least that’s a team loaded with young talent that can put together a good game.

However, Tuesday’s loss to Miami was ugly. Granted, the Heat have not rolled over and have played hard through tough times (especially against good teams, they have seven wins against teams over .500 this season). And they do have Hassan Whiteside (14 points and 15 rebounds Tuesday). Still, this is a game the Rockets need to win. Especially since they got center Clint Capela back in the lineup (but they were missing Ryan Anderson and it showed, their spacing on offense was poor).

Instead, the Rockets wasted an impressive triple-double from James Harden. 40 points, 12 rebounds, and 10 assists in a loss to the Heat 109-103.



3) Kawhi Leonard is quietly having a not so quiet season.
Kawhi Leonard is having an MVP-level season… well, most seasons he’d be in the mix, this year Russell Westbrook and James Harden are running away from the pack. But Leonard is right in the middle of the next tier of that award race — with Kevin Durant, LeBron James, and everyone else vying for votes (MVP voters choose five, who gets those last three slots will be interesting). Leonard is averaging 24.8 points per game, shooting 41 percent from three, pulling down 5.7 rebounds a game, plus playing lock-down defense to lead a Spurs team that is 32-9 this season. It’s just that he’s not out there trumpeting his own case for the award. That’s not his style.

You could see it Tuesday night, when Leonard dropped 34 points to spark a come-from-behind Spurs win against the Timberwolves. Don’t sleep on Leonard and the Spurs, this is a dangerous team.

Kawhi Leonard’s 34 points rally Spurs past Timberwolves, 122-114 (VIDEO)

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SAN ANTONIO (AP) Kawhi Leonard had 34 points and the San Antonio Spurs overcame a strong start by the Minnesota Timberwolves for a 122-114 victory Tuesday night.

Leonard’s fourth straight 30-point game helped him become the first San Antonio player to score 950 points in the first half of a season since Tim Duncan in 2003.

Coming off a career-high 38 on Saturday against Phoenix in Mexico City, Leonard was 12 for 17 from the field.

LaMarcus Aldridge added 29 points on 12-for-20 shooting, spoiling Minnesota coach Tom Thibodeau’s 59th birthday.

San Antonio had difficulty with Minnesota’s explosive starting lineup. Karl-Anthony Towns had 27 points and 16 rebounds, and Ricky Rubio added 21 points and 14 assists. Zach LaVine scored 18, Gorgui Dieng had 17 and Andrew Wiggins 10.

Minnesota’s 41 points in the second were a season high for any period and the most points in a quarter by a San Antonio opponent this season.

The Spurs were more active in the second half, holding the Timberwolves to 43 points.

TIP-INS

Timberwolves: LaVine has 29 points, nine rebounds and three assists in two games since returning from a two-game absence caused by a bruised left hip. . Minnesota is 4-22 when allowing 100-plus points. . The Timberwolves’ last win against San Antonio was April 8, 2014, a 110-91 victory at home. . Minnesota’s previous high for a quarter was 39 points in the first against Orlando on Nov. 9. Its previous high for the second period was 35 in that same game against the Magic. . The Timberwolves are 5-15 on the road.

Spurs: Leonard has scored in double figures in 73 straight games, the seventh-longest active streak in the NBA behind LeBron James, Kevin Durant, Isaiah Thomas, Russell Westbrook, James Harden and DeMarcus Cousins. . Parker collected his 6,500th career assist, joining James as the only two active players with 6,500 assists and 18,000 points. John Stockton, Isiah Thomas, Gary Payton and Oscar Robertson are the only other players to reach those milestones. . San Antonio coach Gregg Popovich was assessed his fourth technical foul of the season with 3:41 left in the first quarter for berating Michael Smith over a non-call. After Aldridge appeared to be shoved from behind on an attempted offensive rebound, Popovich walked the sideline screaming and shadowing Smith and had to be restrained near midcourt by Spurs assistant Ettore Messina. . The previous high for free throws attempted by an opponent was 38 by Sacramento on Oct. 27.

UP NEXT

Timberwolves: At the Los Angeles Clippers on Thursday night.

Spurs: Host the Denver Nuggets on Thursday night.

In salary cap move, Atlanta trades Mo Williams to Denver

CLEVELAND, OH - MARCH 31: Mo Williams #52 of the Cleveland Cavaliers celebrates after hitting a three point shot during the second half against the Brooklyn Nets at Quicken Loans Arena on March 31, 2016 in Cleveland, Ohio. The Cavaliers defeated the Nets 107-87. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory copyright notice. (Photo by Jason Miller/Getty Images) *** Local Caption ***Mo Williams
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Mo Williams decided before the season he was done — he walked away from basketball and left the Cavaliers without a reliable backup point guard. LeBron James is still complaining about not having one.

But just because he wasn’t playing didn’t lead the Cavaliers to shed his salary. That was dead money that could be useful in a trade — such as landing Kyle Korver. The Hawks landed Mo Williams in that deal (along with Mike Dunleavy Jr. and a pick).

Now the Hawks have moved Williams on to Denver in a salary cap move for both teams, reports Adrian Wojnarowski of The Vertical at Yahoo Sports.

The Hawks worked out Gary Neal recently and saw the veteran as a shooter who could help them fill the hole left by Kover.

This is simply a salary cap trade. It’s not changing anyone’s rotation.