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How the NBA came to own Christmas Day

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How big is Christmas Day to the NBA?

Look at it this way: Last year’s Christmas Day game between the Miami Heat and Oklahoma City Thunder drew more viewers (9.6 million people) than all but one playoff game prior to the NBA Finals (that was Game 7 of the Eastern Conference Finals between Miami and Indiana).

On the whole in 2012, 33 million people tuned in to watch the NBA on Christmas Day.

For a lot of casual sports fans Christmas Day is the day the NBA tips off — they have followed their fantasy football team closely all fall, and while the NBA started playing a couple of months ago they have only been watching out of the corner of their eye.

That changes on Christmas Day because the NBA has worked over the years to own that day of the sports calendar — once you get your new 70-inch flat screen installed you turn on some hoop because the NBA has put forward showcase games.

“The NBA on Christmas is a tradition dating back almost 70 years,” said Michael Bass, the NBA’s Senior Vice President, Marketing Communications. “Each year, our goal is to provide fans with the most compelling contests based on storylines, rivalries, player matchups, and the history and tradition of the teams and the players. Christmas Day is always one of the most watched days on the NBA calendar.”

Yes, 70 years.

The NBA had its first NBA Christmas games in 1947. Three games were played that day and it worked so well there were four the next year. Then six in 1949. Since then the number of games has fluctuated but the NBA has been consistent in making its presence felt on that day. While the NFL and college football have had some games, the NBA makes sure on showcase matchups.

It is the day that ABC starts its broadcast of NBA games, taking advantage of those matchups.

For the past six years the NBA has settled on five games — a full late that tips off at noon Eastern and features the biggest names in the sport. This year you get to see LeBron James, Kevin Durant, Carmelo Anthony (if healthy after tweaking his ankle Monday), Dwyane Wade, Dwight Howard, Tim Duncan, Chris Paul, Stephen Curry and more. (The games are Bulls at the Nets, Thunder at Knicks, Heat at Lakers, Rockets at Spurs, and Clippers at Warriors.)

“The players love it,” said former NBA coach and current NBC analyst Stan Van Gundy. “The are big games with big audiences and they want to be in those games.

“I never liked the Christmas Day games and wish the NBA would stop playing them. I got fined for my opposition to the games. Christmas should be a day for family. For the players and coaches, even though I don’t like it, at least we benefit financially from the NBA TV contracts. But for the ushers, security people, ticket takers, concession workers etc. they are paid low wages, but have to work on Christmas because the NBA cares about little other than how much money they can make.”

Like Christmas itself, the NBA on Christmas Day can come off as all about the marketing and commercialism. For example you have the shoe brands breaking out special Christmas Day editions of players’ signature shoes.

In addition, this year for Christmas Adidas has designed and the players will wear a special edition sleeved NBA jerseys with an oversized logo — which are available for purchase online, not so coincidentally. LeBron has already said the Heat’s shooters don’t like them, but the reality remains the league thinks it can sell more jerseys with sleeves so you are going to see a lot of those.

Still, just like all things Christmas, if you look past the commercialism you see something good. Something pure.

In this case great basketball played by the best in the world.

Like the time more than 50 years ago Jerry West dropped 47 on the Knicks in Madison Square Garden to lead the Lakers to a win. Or in 1984 when Bernard King had 60 points (but the Knicks still lost). Or LeBron’s first Christmas Day game when he had 34 points but was outdone by Tracy McGrady who had 41 points and 11 assists.

“As a player, you know the whole world is watching,” said former player an NBA coach Byron Scott, while working for NBA TV. “The Christmas and New Year’s Eve [games] have the spirit of happiness. You just opened a bunch of gifts, the kids are running around, maybe they’ve gotten a jersey or two from their favorite player and everyone is watching. So [all the players] try and put on their best performance.”

And those performances are how the NBA really came to own Christmas.

Cavs waive veteran Dahntay Jones, but he could return to Cleveland

CLEVELAND, OH - JUNE 16: Dahntay Jones #30 of the Cleveland Cavaliers drives to the basket against Draymond Green #23 of the Golden State Warriors in the first half in Game 6 of the 2016 NBA Finals at Quicken Loans Arena on June 16, 2016 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
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On the last day of the regular season, the Cavaliers signed veteran wing Dahntay Jones. He played 15 games for them in the playoffs, including six games in the Finals. On Saturday, the Cavs announced that they waived him to stop his salary from becoming guaranteed, but ESPN.com’s Marc Stein reports that there’s a chance he could be back in Cleveland.

Jones isn’t much more than an end-of-the-bench guy at this point, but if Cavs GM David Griffin wants to keep the group that won the 2016 title together, there’s no harm in bringing Jones back as a veteran locker-room presence.

Report: Carlos Boozer reaches deal to play in China

LOS ANGELES, CA - APRIL 07:  Carlos Boozer #5 and Dwight Buycks #20 of the Los Angeles Lakers react to a laker foul during the game against the Los Angeles Clippers at Staples Center on April 7, 2015 in Los Angeles, California.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and condition of the Getty Images License Agreement.  (Photo by Harry How/Getty Images)
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For the first time since 2002, Carlos Boozer was without an NBA home last season. Following his 2014-15 campaign with the Lakers, he was not signed by a team last season, despite having interest from the Bucks and others. Now, he’s going to continue his playing career in China, according to international basketball reporter David Pick:

Boozer is 34 and at this point in his career, probably wouldn’t command much more than a minimum deal in the NBA, or any promise of extended playing time. In China, he can earn more money and have a more prominent role on a team. This is a win-win for him.

Judge refuses to dismiss sex suit against Derrick Rose

MIAMI, FLORIDA - APRIL 07:  Derrick Rose #1 of the Chicago Bulls looks on during a game against the Miami Heat  at American Airlines Arena on April 7, 2016 in Miami, Florida.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Mike Ehrmann/Getty Images)
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LOS ANGELES (AP) A federal judge has refused to dismiss a lawsuit alleging New York Knicks player Derrick Rose and two friends drugged and gang-raped a woman.

On Wednesday, federal Judge Michael W. Fitzgerald said a jury must decide whether to believe Rose’s contention that the woman, a former lover, consented to group sex at her home in 2013.

The case could now go to trial in October, when Knicks training camp gets underway.

Messages left for Rose’s agent, B.J. Armstrong, were not immediately returned Saturday.

According to court records, the woman had been drinking at Rose’s Beverly Hills, California, home, and a friend helped her return home, where she vomited and fell asleep.

The woman’s $21.5 million sexual battery lawsuit contends that Rose and the other two defendants entered her apartment the next morning and raped her.

The woman believes that an unknown drug was slipped into her drink at Rose’s home, and she “did not do any pregnancy tests or a rape kit because she was terribly ashamed and embarrassed,” according to her lawsuit.

Rose has denied the allegations, and his lawyer has labeled the lawsuit an extortion attempt.

Defense court filings contend that the woman consented to the sex acts, invited the men to her apartment and buzzed them in through security.

In denying Rose’s request to toss out the lawsuit, the judge said Rose’s version of events “could well convince a reasonable jury,” but there was substantial disagreement over the facts and a jury also could conclude the opposite.

Rose, 27, was the NBA’s 2011 MVP with the Chicago Bulls, but he has struggled with knee injuries and was traded to the Knicks in June.

Warriors add Willie Green as assistant coach

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It’s a good thing to be on the Golden State coaching staff — Alvin Gentry rode it to the head coaching spot in New Orleans, Luke Walton to his “dream job” with the Lakers, and quickly having “Warriors” on your resume is getting recognition like having “Spurs” on it around the NBA.

So good for Willie Green, the former NBA sharpshooter who will now be coaching a few other pretty good shooters in Golden State. Shams Charania of The Vertical on Yahoo Sports broke the story.

Green is a 12-year NBA veteran, who is getting his first NBA coaching job.

NBA veteran coach Mike Brown will be in the chair next to Steve Kerr next season in Golden State. Kerr keeps having to replenish his staff as they are getting better jobs elsewhere after having been around the Warriors’ organization.