How the NBA came to own Christmas Day

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How big is Christmas Day to the NBA?

Look at it this way: Last year’s Christmas Day game between the Miami Heat and Oklahoma City Thunder drew more viewers (9.6 million people) than all but one playoff game prior to the NBA Finals (that was Game 7 of the Eastern Conference Finals between Miami and Indiana).

On the whole in 2012, 33 million people tuned in to watch the NBA on Christmas Day.

For a lot of casual sports fans Christmas Day is the day the NBA tips off — they have followed their fantasy football team closely all fall, and while the NBA started playing a couple of months ago they have only been watching out of the corner of their eye.

That changes on Christmas Day because the NBA has worked over the years to own that day of the sports calendar — once you get your new 70-inch flat screen installed you turn on some hoop because the NBA has put forward showcase games.

“The NBA on Christmas is a tradition dating back almost 70 years,” said Michael Bass, the NBA’s Senior Vice President, Marketing Communications. “Each year, our goal is to provide fans with the most compelling contests based on storylines, rivalries, player matchups, and the history and tradition of the teams and the players. Christmas Day is always one of the most watched days on the NBA calendar.”

Yes, 70 years.

The NBA had its first NBA Christmas games in 1947. Three games were played that day and it worked so well there were four the next year. Then six in 1949. Since then the number of games has fluctuated but the NBA has been consistent in making its presence felt on that day. While the NFL and college football have had some games, the NBA makes sure on showcase matchups.

It is the day that ABC starts its broadcast of NBA games, taking advantage of those matchups.

For the past six years the NBA has settled on five games — a full late that tips off at noon Eastern and features the biggest names in the sport. This year you get to see LeBron James, Kevin Durant, Carmelo Anthony (if healthy after tweaking his ankle Monday), Dwyane Wade, Dwight Howard, Tim Duncan, Chris Paul, Stephen Curry and more. (The games are Bulls at the Nets, Thunder at Knicks, Heat at Lakers, Rockets at Spurs, and Clippers at Warriors.)

“The players love it,” said former NBA coach and current NBC analyst Stan Van Gundy. “The are big games with big audiences and they want to be in those games.

“I never liked the Christmas Day games and wish the NBA would stop playing them. I got fined for my opposition to the games. Christmas should be a day for family. For the players and coaches, even though I don’t like it, at least we benefit financially from the NBA TV contracts. But for the ushers, security people, ticket takers, concession workers etc. they are paid low wages, but have to work on Christmas because the NBA cares about little other than how much money they can make.”

Like Christmas itself, the NBA on Christmas Day can come off as all about the marketing and commercialism. For example you have the shoe brands breaking out special Christmas Day editions of players’ signature shoes.

In addition, this year for Christmas Adidas has designed and the players will wear a special edition sleeved NBA jerseys with an oversized logo — which are available for purchase online, not so coincidentally. LeBron has already said the Heat’s shooters don’t like them, but the reality remains the league thinks it can sell more jerseys with sleeves so you are going to see a lot of those.

Still, just like all things Christmas, if you look past the commercialism you see something good. Something pure.

In this case great basketball played by the best in the world.

Like the time more than 50 years ago Jerry West dropped 47 on the Knicks in Madison Square Garden to lead the Lakers to a win. Or in 1984 when Bernard King had 60 points (but the Knicks still lost). Or LeBron’s first Christmas Day game when he had 34 points but was outdone by Tracy McGrady who had 41 points and 11 assists.

“As a player, you know the whole world is watching,” said former player an NBA coach Byron Scott, while working for NBA TV. “The Christmas and New Year’s Eve [games] have the spirit of happiness. You just opened a bunch of gifts, the kids are running around, maybe they’ve gotten a jersey or two from their favorite player and everyone is watching. So [all the players] try and put on their best performance.”

And those performances are how the NBA really came to own Christmas.

Former Knicks, Warriors F David Lee announces retirement from NBA

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One of the NBA’s more under appreciated forwards has announced his retirement from the NBA.

David Lee, who spent time in his career with the New York Knicks, Golden State Warriors, Boston Celtics, Dallas Mavericks, and San Antonio Spurs, told the NBA world about his retirement via his Instagram page on Sunday.

Lee, 34, played last season with the Spurs. He averaged 7.3 points, 5.6 rebounds, and 1.6 assists for Gregg Popovich’s team.

Via Instagram:

Lee played 14 seasons in the NBA, the majority of which came with the Knicks. During his time in New York, Lee was seen as an unsung hero, nabbing rebounds and doing yeoman’s work from the power forward position.

The Knicks traded Lee to Golden State in the summer of 2010 for Kelenna Azubuike, Anthony Randolph, Ronny Turiaf, and two second round picks. He was part of the Warriors’ 2014-15 NBA Championship before eventually being traded to Boston in 2015.

Sixers say injured Markelle Fultz will be re-evaluated in 2-3 weeks

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We were all waiting for supposed “good news” about injured Philadelpia 76ers guard and No. 1 overall pick Markelle Fultz. And it looks like we’ve got it? It’s hard to tell with this one.

On Sunday, the Sixers announced that Fultz — suffering from a sore right shoulder — would be re-evaluated in two to three weeks.

That’s at least some kind of timeline, which is more than we got when Fultz was originally ruled out indefinitely at the end of October.

Here’s the announcement from the Sixers.

Via Twitter:

Fultz has reportedly been working out and shooting left handed, which one can only hope is adding to his dexterity.

No doubt Sixers fans just want to see him on the court again as quickly as possible. The saga of the imbalanced shoulder has been a strange one, we’ve all got our fingers crossed that it settles normally.

Damian Lillard defends Blazers’ coach Terry Stotts on Instagram

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It’s far too early for panic in Portland. This is a team most outside Portland thought would finish a little above .500 and maybe grab one of the back-end playoff spots in the West, and at 9-7 they are on that pace.

But after an ugly Portland loss to Sacramento (just a few games after a loss to Brooklyn where coach Terry Stotts benched center Jusuf Nurkick for most of the fourth), Trail Blazers fans were restless and started to slam coach Stotts on the Trail Blazers’ Instagram page.

I doubt Stotts noticed, but Damian Lillard did and jumped in to defend his coach.

Lillard added this (hat tip Mike Richman at the Oregonian).

“Because people think they know more about what it takes to get things done at this level … For our team than they actually do,” he said. “We’re in this position for a reason. And coach Stotts had two 50-win seasons here and four straight years in the playoffs for a reason –because he knows what he’s doing. They mention … our record is 8-7 and we’re having breakdowns late in games. Well those breakdowns are a missed shot here, a turnover there, a defensive breakdown here, giving up extra possessions, missed free throws. It’s things that players control. If we were down 30 every game, that’s different. But we’re in position to win games. And when it’s time to win games, that’s the players’ job. “

Lillard is loyal to those around him and has had the back of teammates and his coach before.

Lillard and his teammates went out Saturday night and got some revenge on the Kings, winning 102-90.

Portland’s defense has been surprisingly good this season, second best in the NBA. It should have been better with Nurkic in the paint, but this has been a radical turnaround for a team where that end of the floor held them back in recent years. While that lofty ranking may not stick all season, the Blazers are defending.

Now the Blazers are just having trouble scoring efficiently (18th in the NBA), which is a little about a less-efficient Lillard and a rough start on that end for Nurkic.  That end of the court should come around, Lillard and C.J. McCollum are too good for it not to.

 

Teammate spoke to Lonzo Ball about walking away from “fight”

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We see these posturing/shoving matches all the time in the NBA, and they’re pointless. Late in Friday night’s Phoenix win in Los Angeles the Suns called a timeout, then Tyler Ulis and Kentavious Caldwell-Pope got in one a shoving match. As happens, players from both teams raced into the fray to protect their teammate/break it up… except for Lonzo Ball, who looked at it and kept moving along.

I have defended Ball’s actions as mature (he’s right, nothing was going to happen), while others (fans and media) have questioned his leadership for not rushing to stand by teammates, pull guys out of the pile, and having a “band of brothers” attitude.

None of that matters, the only opinions that carry any weight are the ones in the Lakers’ locker room. What did his teammates think? Lakers coach Luke Walton said a teammate did talk to Ball, quote via Ohm Youngmisuk of ESPN.

“Someone on our team talked with him,” Walton said after the Lakers’ practice Saturday, without disclosing who it was. “It’s all part of the learning process.”

If his teammates were bothered, then there’s an issue. It’s more about perception than anything, again nothing was happening in that “fight,” but perception matters. It’s a small issue, but an issue. With young players this gets discussed, and everyone moves on.

Ball’s passing and energy on the court are things teammates love. As his game matures — and he eventually finishes better around the rim and, hopefully for him, finds his jumper — and he grows as a bigger threat on the court, his teammates will forget this ever happened. As will fans. But when you play for the rabid (and not always rational) fan base of the Lakers, and when your father invites publicity and with it scrutiny, things get blown out of proportion. Welcome to Lonzo’s world.