How the NBA came to own Christmas Day


How big is Christmas Day to the NBA?

Look at it this way: Last year’s Christmas Day game between the Miami Heat and Oklahoma City Thunder drew more viewers (9.6 million people) than all but one playoff game prior to the NBA Finals (that was Game 7 of the Eastern Conference Finals between Miami and Indiana).

On the whole in 2012, 33 million people tuned in to watch the NBA on Christmas Day.

For a lot of casual sports fans Christmas Day is the day the NBA tips off — they have followed their fantasy football team closely all fall, and while the NBA started playing a couple of months ago they have only been watching out of the corner of their eye.

That changes on Christmas Day because the NBA has worked over the years to own that day of the sports calendar — once you get your new 70-inch flat screen installed you turn on some hoop because the NBA has put forward showcase games.

“The NBA on Christmas is a tradition dating back almost 70 years,” said Michael Bass, the NBA’s Senior Vice President, Marketing Communications. “Each year, our goal is to provide fans with the most compelling contests based on storylines, rivalries, player matchups, and the history and tradition of the teams and the players. Christmas Day is always one of the most watched days on the NBA calendar.”

Yes, 70 years.

The NBA had its first NBA Christmas games in 1947. Three games were played that day and it worked so well there were four the next year. Then six in 1949. Since then the number of games has fluctuated but the NBA has been consistent in making its presence felt on that day. While the NFL and college football have had some games, the NBA makes sure on showcase matchups.

It is the day that ABC starts its broadcast of NBA games, taking advantage of those matchups.

For the past six years the NBA has settled on five games — a full late that tips off at noon Eastern and features the biggest names in the sport. This year you get to see LeBron James, Kevin Durant, Carmelo Anthony (if healthy after tweaking his ankle Monday), Dwyane Wade, Dwight Howard, Tim Duncan, Chris Paul, Stephen Curry and more. (The games are Bulls at the Nets, Thunder at Knicks, Heat at Lakers, Rockets at Spurs, and Clippers at Warriors.)

“The players love it,” said former NBA coach and current NBC analyst Stan Van Gundy. “The are big games with big audiences and they want to be in those games.

“I never liked the Christmas Day games and wish the NBA would stop playing them. I got fined for my opposition to the games. Christmas should be a day for family. For the players and coaches, even though I don’t like it, at least we benefit financially from the NBA TV contracts. But for the ushers, security people, ticket takers, concession workers etc. they are paid low wages, but have to work on Christmas because the NBA cares about little other than how much money they can make.”

Like Christmas itself, the NBA on Christmas Day can come off as all about the marketing and commercialism. For example you have the shoe brands breaking out special Christmas Day editions of players’ signature shoes.

In addition, this year for Christmas Adidas has designed and the players will wear a special edition sleeved NBA jerseys with an oversized logo — which are available for purchase online, not so coincidentally. LeBron has already said the Heat’s shooters don’t like them, but the reality remains the league thinks it can sell more jerseys with sleeves so you are going to see a lot of those.

Still, just like all things Christmas, if you look past the commercialism you see something good. Something pure.

In this case great basketball played by the best in the world.

Like the time more than 50 years ago Jerry West dropped 47 on the Knicks in Madison Square Garden to lead the Lakers to a win. Or in 1984 when Bernard King had 60 points (but the Knicks still lost). Or LeBron’s first Christmas Day game when he had 34 points but was outdone by Tracy McGrady who had 41 points and 11 assists.

“As a player, you know the whole world is watching,” said former player an NBA coach Byron Scott, while working for NBA TV. “The Christmas and New Year’s Eve [games] have the spirit of happiness. You just opened a bunch of gifts, the kids are running around, maybe they’ve gotten a jersey or two from their favorite player and everyone is watching. So [all the players] try and put on their best performance.”

And those performances are how the NBA really came to own Christmas.

Former Kings players DeMarcus Cousins, Matt Barnes reach out to pay for funeral of Stephon Clark

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Whatever Kings fans thought of DeMarcus Cousins on the court — it was a divisive topic with changing opinions over time — he was fully committed to the city of Sacramento. He was all in.

Still is, despite playing for New Orleans. Cousins and another former King, Matt Barnes (a Sacramento native), have reached out to the family of Stephon Clark — the unarmed young black man shot by Sacramento police in his grandmother’s backyard a week ago — and offered to pay for the funeral, reports Jason Jones of the Sacramento Bee.

It is a generous gesture. The family had set up a gofundme page and has raised enough to pay for the funeral expenses through it as well.

Clark’s shooting has sparked protests throughout Sacramento, including blocking entrance to a Kings game on Thursday night. According to reports and the Sacramento PD’s own account, the shooting occurred when police were looking for a car burglary suspect and officers had tracked the suspect through yards, then confronted Clark in the backyard of his grandmother’s house, where he lived. Police allegedly thought he was armed and shot him 20 times, but he was holding only a cellphone.

The shooting has sparked reactions around the nation and from NBA players, including Barnes.

Steve Kerr and David West of the Golden State Warriors had these comments, via Logan Murdock of the San Jose Mercury News.

“I was very proud of how the Kings handled it, the way the NBA handled it,” Kerr said Friday. “I thought they did everything they could…

“The main sentiment, though, is horror and sadness for the family involved and there’s not much else to say,” Kerr said.

“You want to go through this song and dance again?” West asked. “I’m done. I stopped. I don’t have the optimism anymore.”

“We’ve been dealing with these issues for hundreds of years and so they continue.” West continued. “We won’t look at real solutions so these things continue to happen.”

Utah’s Donovan Mitchell with shot of night to force OT with Spurs


One of the factors to consider in the Rookie of the Year race: clutch plays.

Down three with less than 10 seconds to go Friday night, the Utah Jazz put the ball in the hands of their rookie playmaker Donovan Mitchell — and he made the play, draining a three to force overtime. It’s an impressive play.

In the clutch this season (last five minutes of a game, within five points), Mitchell has averaged 3.2 shots per contest (by far the most of any rookie) and has a true shooting percentage of 51 percent. Philadelphia’s Ben Simmons, the other front-runner in the ROY race, averages less than a shot per game in those clutch situations (0.8) and has a true shooting percentage of 66.7 percent.

Mitchell made the big shot, but the Spurs made plenty too, had 45 points on the night from LaMarcus Aldridge, and got the win.


PBT Extra: Who is coming out of the Eastern Conference?

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The Toronto Raptors will finish with the No. 1 seed and all the best metrics in the East, but they have a history of playoff flameouts. The Boston Celtics’ have been hit hard by injuries. And the Cleveland Cavaliers have LeBron James but also a dreadful defense, this is the most vulnerable a LeBron led team has been since he bolted Cleveland seven years ago.

So what team is coming out of the East?

We get into that in this latest PBT Extra. A poll on Twitter found most of you think the Cavaliers, but personally, I think the Raptors — who have been better defensively all season than the Cavs — may finally have their year.

LaMarcus Aldridge drops career-high 45 points, Spurs beat Jazz in OT

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SAN ANTONIO (AP) — LaMarcus Aldridge had a career-high 45 points, helping San Antonio overcome Donovan Mitchell‘s 35-point performance for Utah in the Spurs’ 124-120 overtime victory over the Jazz on Friday night.

The Spurs won their sixth straight and beat the Jazz for the first time in four meetings this season.

Utah’s 12-game road winning streak came to an end, but only after Mitchell had 14 points in the fourth quarter, including three 3-pointers in the final two minutes to force overtime.

San Antonio remained sixth in the Western Conference with the same record as fifth-place New Orleans, a half-game behind Oklahoma City for fourth. Utah remained eighth in the West.

After free throws by Spurs guards Manu Ginobili and Patty Mills and a dunk by Jazz center Rudy Gobert put San Antonio up 114-111, Mitchell drained his third 3-pointer of the fourth with 3.6 seconds remaining to force overtime.

Mills, who finished with 23 points, had six points in overtime as the Spurs capped an undefeated six-game homestand.

Aldridge averaged 32.2 points and 9.0 rebounds during the winning streak, including two double-doubles.

Aldridge scored 28 points in the first half on 12-for-16 shooting, including a 3-pointer.

Utah missed its first six shots and was 4 for 14 as San Antonio grabbed a 19-8 lead midway through the first quarter. Mitchell settled the Jazz, scoring six points to cut the Spurs lead to 29-21 heading into the second quarter.

Mitchell was 14-for-35 shooting while falling six points shy of his season-high.

Derrick Favors added 22 points for Utah and Ricky Rubio had 20.

Ginobili finished with 18 points for the Spurs.