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How the NBA came to own Christmas Day

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How big is Christmas Day to the NBA?

Look at it this way: Last year’s Christmas Day game between the Miami Heat and Oklahoma City Thunder drew more viewers (9.6 million people) than all but one playoff game prior to the NBA Finals (that was Game 7 of the Eastern Conference Finals between Miami and Indiana).

On the whole in 2012, 33 million people tuned in to watch the NBA on Christmas Day.

For a lot of casual sports fans Christmas Day is the day the NBA tips off — they have followed their fantasy football team closely all fall, and while the NBA started playing a couple of months ago they have only been watching out of the corner of their eye.

That changes on Christmas Day because the NBA has worked over the years to own that day of the sports calendar — once you get your new 70-inch flat screen installed you turn on some hoop because the NBA has put forward showcase games.

“The NBA on Christmas is a tradition dating back almost 70 years,” said Michael Bass, the NBA’s Senior Vice President, Marketing Communications. “Each year, our goal is to provide fans with the most compelling contests based on storylines, rivalries, player matchups, and the history and tradition of the teams and the players. Christmas Day is always one of the most watched days on the NBA calendar.”

Yes, 70 years.

The NBA had its first NBA Christmas games in 1947. Three games were played that day and it worked so well there were four the next year. Then six in 1949. Since then the number of games has fluctuated but the NBA has been consistent in making its presence felt on that day. While the NFL and college football have had some games, the NBA makes sure on showcase matchups.

It is the day that ABC starts its broadcast of NBA games, taking advantage of those matchups.

For the past six years the NBA has settled on five games — a full late that tips off at noon Eastern and features the biggest names in the sport. This year you get to see LeBron James, Kevin Durant, Carmelo Anthony (if healthy after tweaking his ankle Monday), Dwyane Wade, Dwight Howard, Tim Duncan, Chris Paul, Stephen Curry and more. (The games are Bulls at the Nets, Thunder at Knicks, Heat at Lakers, Rockets at Spurs, and Clippers at Warriors.)

“The players love it,” said former NBA coach and current NBC analyst Stan Van Gundy. “The are big games with big audiences and they want to be in those games.

“I never liked the Christmas Day games and wish the NBA would stop playing them. I got fined for my opposition to the games. Christmas should be a day for family. For the players and coaches, even though I don’t like it, at least we benefit financially from the NBA TV contracts. But for the ushers, security people, ticket takers, concession workers etc. they are paid low wages, but have to work on Christmas because the NBA cares about little other than how much money they can make.”

Like Christmas itself, the NBA on Christmas Day can come off as all about the marketing and commercialism. For example you have the shoe brands breaking out special Christmas Day editions of players’ signature shoes.

In addition, this year for Christmas Adidas has designed and the players will wear a special edition sleeved NBA jerseys with an oversized logo — which are available for purchase online, not so coincidentally. LeBron has already said the Heat’s shooters don’t like them, but the reality remains the league thinks it can sell more jerseys with sleeves so you are going to see a lot of those.

Still, just like all things Christmas, if you look past the commercialism you see something good. Something pure.

In this case great basketball played by the best in the world.

Like the time more than 50 years ago Jerry West dropped 47 on the Knicks in Madison Square Garden to lead the Lakers to a win. Or in 1984 when Bernard King had 60 points (but the Knicks still lost). Or LeBron’s first Christmas Day game when he had 34 points but was outdone by Tracy McGrady who had 41 points and 11 assists.

“As a player, you know the whole world is watching,” said former player an NBA coach Byron Scott, while working for NBA TV. “The Christmas and New Year’s Eve [games] have the spirit of happiness. You just opened a bunch of gifts, the kids are running around, maybe they’ve gotten a jersey or two from their favorite player and everyone is watching. So [all the players] try and put on their best performance.”

And those performances are how the NBA really came to own Christmas.

Trail Blazers Noah Vonleh out 3-4 weeks following leg surgery

LOS ANGELES, CA - APRIL 17: Noah Vonleh #21 of the Portland Trail Blazers shoots over DeAndre Jordan #6 of the Los Angeles Clippers during the first half in Game One of the Western Conference Quarterfinals during the 2016 NBA Playoffs at Staples Center April 17, 2016, in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using the photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Kevork Djansezian/Getty Images)
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This is a huge season — a contract kind of season of sorts — for Noah Vonleh in Portland. The team has an option on him next season (the third of his rookie deal), and to impress people he is going to have to earn minutes at the four in front of Al-Farouq Aminu, Moe Harkless, Meyers Leonard, and Ed Davis.

The Blazers have high hopes for Vonleh, he was a central part of the Nicolas Batum trade with Charlotte. However, watching Vonleh at Summer League — 12 points a game on 46.3 percent shooting, 8.8 rebounds a game in more than 30 minutes a night — he didn’t show the development anyone had hoped to see. He should have dominated at that level. He didn’t.

Now there another injury setback for him.

He should be good to go around the start of training camp at the end of September.

But he can’t afford a slow start in training camp (that set him back his rookie season). He needs to show what he can do from day one, or Portland is going to move on without him.

Report: Celtics waive non-guaranteed John Holland, still have battle for last roster spot

BELGRADE, SERBIA - JULY 08: John Holland (R) of Puerto Rico in action against Dairis Bertans (L) of Latvia during the 2016 FIBA World Olympic Qualifying basketball Semi Final match between Latvia and Puerto Rico at Kombank Arena on July 08, 2016 in Belgrade, Serbia. (Photo by Srdjan Stevanovic/Getty Images)
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The Boston Celtics have 16 players with guaranteed contracts and NBA rules allow just 15 players on the roster. Which means if a trade doesn’t happen by the start of the season, someone is going to get cut but still paid for the season.

This doesn’t change that.

The Celtics signed guard John Holland last season (he played a total of one playoff minute for them), but the deal was not guaranteed for this season. From Shams Charania of The Vertical at Yahoo Sports.

This was expected. Holland, who has played on the Puerto Rican national team, will be looking for a new gig either in the D-League or overseas (it’s unlikely an NBA team offers more than a training camp invite) By the end of training camp, the Celtics also likely will cut second-round pick Ben Bentil of Providence, who had a partially guaranteed deal.

That will leave R.J. Hunter and James Young battling it out for the final roster spot in Boston.

Report: Ty Lawson’s one-year deal with Kings is non-guaranteed

TORONTO, ON - MAY 01:  Ty Lawson #10 of the Indiana Pacers dribbles the ball in the first half of Game Seven of the Eastern Conference Quarterfinals against the Toronto Raptors during the 2016 NBA Playoffs at the Air Canada Centre on May 01, 2016 in Toronto, Ontario, Canada.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Vaughn Ridley/Getty Images)
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Ty Lawson is headed to the Kings, as first reported on Monday. The team made the move official on Wednesday with a press release, and USA Today‘s Sam Amick offers up another important piece of information: Lawson’s deal is not guaranteed, making it essentially a make-good camp invite.

It’s staggering how Lawson went from a borderline All-Star level point guard in 2012-13 to signing a non-guaranteed one-year deal with a lottery team three years later. His off-the-court issues have contributed to that, and he didn’t produce last season in Houston and Indiana. Still, he should have a pretty good chance of making the Kings’ roster, with Seth Curry and Rajon Rondo gone and Darren Collison their only proven point guard. They need depth there.

Ben Simmons works out with LeBron James and Dwyane Wade (PHOTO)

TARRYTOWN, NEW YORK - AUGUST 07:  Ben Simmons of the Philadelphia 76ers poses for a portrait during the 2016 NBA Rookie Photoshoot at Madison Square Garden Training Center on August 7, 2016 in Tarrytown, New York. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2016 NBAE  (Photo by Nick Laham/Getty Images)
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When Ben Simmons declared for the NBA draft this spring, he signed with LeBron James‘ Klutch Sports group for representation. That association would appear to have its advantages for the No. 1 overall pick, including the opportunity to work out with James and Dwyane Wade during the offseason. Wade posted a group photo on Instagram on Wednesday afternoon:

Also, it’s pretty staggering to see Simmons standing next to James and realizing that he’s bigger and taller.