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How the NBA came to own Christmas Day

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How big is Christmas Day to the NBA?

Look at it this way: Last year’s Christmas Day game between the Miami Heat and Oklahoma City Thunder drew more viewers (9.6 million people) than all but one playoff game prior to the NBA Finals (that was Game 7 of the Eastern Conference Finals between Miami and Indiana).

On the whole in 2012, 33 million people tuned in to watch the NBA on Christmas Day.

For a lot of casual sports fans Christmas Day is the day the NBA tips off — they have followed their fantasy football team closely all fall, and while the NBA started playing a couple of months ago they have only been watching out of the corner of their eye.

That changes on Christmas Day because the NBA has worked over the years to own that day of the sports calendar — once you get your new 70-inch flat screen installed you turn on some hoop because the NBA has put forward showcase games.

“The NBA on Christmas is a tradition dating back almost 70 years,” said Michael Bass, the NBA’s Senior Vice President, Marketing Communications. “Each year, our goal is to provide fans with the most compelling contests based on storylines, rivalries, player matchups, and the history and tradition of the teams and the players. Christmas Day is always one of the most watched days on the NBA calendar.”

Yes, 70 years.

The NBA had its first NBA Christmas games in 1947. Three games were played that day and it worked so well there were four the next year. Then six in 1949. Since then the number of games has fluctuated but the NBA has been consistent in making its presence felt on that day. While the NFL and college football have had some games, the NBA makes sure on showcase matchups.

It is the day that ABC starts its broadcast of NBA games, taking advantage of those matchups.

For the past six years the NBA has settled on five games — a full late that tips off at noon Eastern and features the biggest names in the sport. This year you get to see LeBron James, Kevin Durant, Carmelo Anthony (if healthy after tweaking his ankle Monday), Dwyane Wade, Dwight Howard, Tim Duncan, Chris Paul, Stephen Curry and more. (The games are Bulls at the Nets, Thunder at Knicks, Heat at Lakers, Rockets at Spurs, and Clippers at Warriors.)

“The players love it,” said former NBA coach and current NBC analyst Stan Van Gundy. “The are big games with big audiences and they want to be in those games.

“I never liked the Christmas Day games and wish the NBA would stop playing them. I got fined for my opposition to the games. Christmas should be a day for family. For the players and coaches, even though I don’t like it, at least we benefit financially from the NBA TV contracts. But for the ushers, security people, ticket takers, concession workers etc. they are paid low wages, but have to work on Christmas because the NBA cares about little other than how much money they can make.”

Like Christmas itself, the NBA on Christmas Day can come off as all about the marketing and commercialism. For example you have the shoe brands breaking out special Christmas Day editions of players’ signature shoes.

In addition, this year for Christmas Adidas has designed and the players will wear a special edition sleeved NBA jerseys with an oversized logo — which are available for purchase online, not so coincidentally. LeBron has already said the Heat’s shooters don’t like them, but the reality remains the league thinks it can sell more jerseys with sleeves so you are going to see a lot of those.

Still, just like all things Christmas, if you look past the commercialism you see something good. Something pure.

In this case great basketball played by the best in the world.

Like the time more than 50 years ago Jerry West dropped 47 on the Knicks in Madison Square Garden to lead the Lakers to a win. Or in 1984 when Bernard King had 60 points (but the Knicks still lost). Or LeBron’s first Christmas Day game when he had 34 points but was outdone by Tracy McGrady who had 41 points and 11 assists.

“As a player, you know the whole world is watching,” said former player an NBA coach Byron Scott, while working for NBA TV. “The Christmas and New Year’s Eve [games] have the spirit of happiness. You just opened a bunch of gifts, the kids are running around, maybe they’ve gotten a jersey or two from their favorite player and everyone is watching. So [all the players] try and put on their best performance.”

And those performances are how the NBA really came to own Christmas.

Heat players past, present throw support behind David Fizdale heading to Memphis

David Fizdale
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The Memphis Grizzlies have found their man — Miami Heat assistant coach David Fizdale has been offered the head coaching job in Memphis. He’s a smart coach who earned the trust of elite players and was a key part of the staff that helped Miami to a couple of rings.

It’s a good hire. Don’t just take my word for it, check out what a couple Heat players from that era had to say.

Mario Chalmers had a first-hand view — he was traded from Miami to Memphis in the middle of last season. The point guard who went the other way in that deal, Beno Udrih, also helped push the deal along.

Fizdale is going to be a popular hire with the players. That said, if the Grizzlies can’t keep Mike Conley in free agency the team is going to have struggles this season, regardless of who coaches them.

Watch Kevin Love drop 25 points on Toronto

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Before Game 5, Cavaliers’ coach Tyronn Lue told Kevin Love just to stay aggressive. Channing Frye told him the same thing.

Love took that advice to heart. From the opening tip of Game 5, Love was attacking — backing down the overmatched Luis Scola and knocking down threes. Love had 12 points in the first quarter on his way to a game-high 25, helping spark an easy, 38-point Cavaliers win in Game 5.

Now, can Love do this on the road in Game 6?

Cavaliers’ defense foundation for blowout win

CLEVELAND, OH - MAY 25: LeBron James #23 of the Cleveland Cavaliers gestures in the second half against the Toronto Raptors in game five of the Eastern Conference Finals during the 2016 NBA Playoffs at Quicken Loans Arena on May 25, 2016 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Jason Miller/Getty Images)
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Cleveland blitzed Toronto from the opening tip.

Literally.

Cleveland cranked up their defensive pressure by getting back to aggressively blitzing Raptors’ guards Kyle Lowry and DeMar DeRozan every time they came off a pick. Or they would chase DeRozan over the top of the pick and trail him, never letting him get comfortable to pull up from the midrange. Whatever the defensive scheme, the Cavaliers were physical with Lowry and DeRozan — the pair was 4-of-14 shooting in the first half.

From the start, the Cavaliers defense dictated the flow of the game and set the tone for a 38-point blowout win.

It is that defense they will need to close out this series on the road Friday night.

“We understood that coming back from Game 3 and Game 4 we just didn’t play our defense the right way,” LeBron James said after the game. “We didn’t play how we should have played, and they took advantage of every moment. We had to get back to our staple; we had to get back to what we wanted to do defensively in order for us to play a complete game. That’s the most satisfying thing, the way we defended, holding these guys to 39 percent shooting.”

Defense triggered the offensive runs by the Cavaliers in the first half — Cleveland had eight steals and scored 20 points off turnovers before halftime. Playing with a renewed energy, the Cavs did a fantastic job fighting over screens and disrupting plays, and they closed out on shooters at the arc. It was their best defensive game of the series. It was the polar opposite of how they played in Toronto.

“I think our intensity picked up, our aggressiveness picked up, we were very physical to start the game and it just kind of led to us getting out in transition, us getting steals and getting easy baskets,” Cavaliers coach Tyronn Lue said.

“They were locked in, from the start to the finish,” according to Raptors coach Dwane Casey.”The force that they play with is different here and we didn’t meet it.”

Back home and with their backs against the wall, you can expect a very different, very desperate Raptors team. Lowry and DeRozan will shoot better.

But if the Cavaliers pack their defense and take it north of the border this time, they should close out the series.

LeBron James was dunking all over the Raptors (VIDEO)

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With their defense creating turnovers to get breaks — and the Raptors’ defense just breaking down — the Cavaliers put on a dunking exhibition against Toronto Wednesday.

LeBron James led the way, with 23 points and plenty of dunks. Here is another.

To change things up, here is an and-1.