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How the NBA came to own Christmas Day


How big is Christmas Day to the NBA?

Look at it this way: Last year’s Christmas Day game between the Miami Heat and Oklahoma City Thunder drew more viewers (9.6 million people) than all but one playoff game prior to the NBA Finals (that was Game 7 of the Eastern Conference Finals between Miami and Indiana).

On the whole in 2012, 33 million people tuned in to watch the NBA on Christmas Day.

For a lot of casual sports fans Christmas Day is the day the NBA tips off — they have followed their fantasy football team closely all fall, and while the NBA started playing a couple of months ago they have only been watching out of the corner of their eye.

That changes on Christmas Day because the NBA has worked over the years to own that day of the sports calendar — once you get your new 70-inch flat screen installed you turn on some hoop because the NBA has put forward showcase games.

“The NBA on Christmas is a tradition dating back almost 70 years,” said Michael Bass, the NBA’s Senior Vice President, Marketing Communications. “Each year, our goal is to provide fans with the most compelling contests based on storylines, rivalries, player matchups, and the history and tradition of the teams and the players. Christmas Day is always one of the most watched days on the NBA calendar.”

Yes, 70 years.

The NBA had its first NBA Christmas games in 1947. Three games were played that day and it worked so well there were four the next year. Then six in 1949. Since then the number of games has fluctuated but the NBA has been consistent in making its presence felt on that day. While the NFL and college football have had some games, the NBA makes sure on showcase matchups.

It is the day that ABC starts its broadcast of NBA games, taking advantage of those matchups.

For the past six years the NBA has settled on five games — a full late that tips off at noon Eastern and features the biggest names in the sport. This year you get to see LeBron James, Kevin Durant, Carmelo Anthony (if healthy after tweaking his ankle Monday), Dwyane Wade, Dwight Howard, Tim Duncan, Chris Paul, Stephen Curry and more. (The games are Bulls at the Nets, Thunder at Knicks, Heat at Lakers, Rockets at Spurs, and Clippers at Warriors.)

“The players love it,” said former NBA coach and current NBC analyst Stan Van Gundy. “The are big games with big audiences and they want to be in those games.

“I never liked the Christmas Day games and wish the NBA would stop playing them. I got fined for my opposition to the games. Christmas should be a day for family. For the players and coaches, even though I don’t like it, at least we benefit financially from the NBA TV contracts. But for the ushers, security people, ticket takers, concession workers etc. they are paid low wages, but have to work on Christmas because the NBA cares about little other than how much money they can make.”

Like Christmas itself, the NBA on Christmas Day can come off as all about the marketing and commercialism. For example you have the shoe brands breaking out special Christmas Day editions of players’ signature shoes.

In addition, this year for Christmas Adidas has designed and the players will wear a special edition sleeved NBA jerseys with an oversized logo — which are available for purchase online, not so coincidentally. LeBron has already said the Heat’s shooters don’t like them, but the reality remains the league thinks it can sell more jerseys with sleeves so you are going to see a lot of those.

Still, just like all things Christmas, if you look past the commercialism you see something good. Something pure.

In this case great basketball played by the best in the world.

Like the time more than 50 years ago Jerry West dropped 47 on the Knicks in Madison Square Garden to lead the Lakers to a win. Or in 1984 when Bernard King had 60 points (but the Knicks still lost). Or LeBron’s first Christmas Day game when he had 34 points but was outdone by Tracy McGrady who had 41 points and 11 assists.

“As a player, you know the whole world is watching,” said former player an NBA coach Byron Scott, while working for NBA TV. “The Christmas and New Year’s Eve [games] have the spirit of happiness. You just opened a bunch of gifts, the kids are running around, maybe they’ve gotten a jersey or two from their favorite player and everyone is watching. So [all the players] try and put on their best performance.”

And those performances are how the NBA really came to own Christmas.

Before season starts, watch top 10 dunks of preseason

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Starting Tuesday night, the games matter. The dunks matter.

But before we move onto those dunks, let’s have some fun with the top 10 dunks of the meaningless preseason. They may not matter, but they certainly were fun.

Of course there are some expected highlights — can you have a dunk reel without Russell Westbrook? — but game-winning dunks always get the top slot.

Carmelo Anthony says rather than take knee during Anthem he wants action in communities

NEW YORK, NY - MARCH 26:  Carmelo Anthony #7 of the New York Knicks looks on against the Cleveland Cavaliers during their game at Madison Square Garden on March 26, 2016 in New York City.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Al Bello/Getty Images)

Colin Kaepernick certainly fired up a discussion — not always the conversation he intended, but a discussion of the treatment of African-Americans in our society was part of that conversation.

No NBA player has taken that same step through the preseason, taking a knee during the national anthem (only anthem singers have done that). Some teams are locking arms during the anthem in a show of solidarity, but they stand in two orderly rows.

Carmelo Anthony explained in an interview with Bleacher Report that what he and many others want to see is the next step in Kaepernick’s protest — action in the community.

“I’m past the gestures,” New York Knicks star Carmelo Anthony told B/R Mag. “I’m past that. It’s all about creating things now and putting things in motion. So, that’s what I’m on. I’m trying to get guys on board with that and help them understand that—enough of the gesturing and talking and all of that stuff—we need to start putting things in place….

“He’s done it,” Anthony said of Kaepernick. “He was courageous enough to do that. He created that. He created the kneeling and that protest. And people fell in line with that. Some people supported it. Some people didn’t. But at the end of the day, and I’m not taking nothing away from him…I just don’t think the gesturing is creating anything. I think it’s bringing awareness, but I think doing stuff and creating awareness in the communities [is more effective].”

What are those things? Players, the players’ union, the NBA itself, and it’s teams are all working to figure that out. This is not something where one blanket program fits all — what is needed in communities in New York is different from the needs in Milwaukee, is different from the needs in Sacramento. This needs to be local, with players involved.

There have already been some steps. The Bulls held a basketball tournament between police and a mentoring agency, which was followed by a panel discussion. Dwyane Wade biked with police through Miami. The Grizzlies have revived the Police Athletic League in Memphis. And that’s just the tip of the iceberg, there are teams from New Orleans to Los Angeles are working to bring youth and police together to talk.

It’s a start. A good start.

There is no one magic gesture, no one simple measure that can heal the deep divides in our nation right now. There are no easy answers, and as a nation we can be too dependent on easy answers. We need to listen. We need to talk to each other, not at each other. We need to practice empathy.

NBA players can help lead that effort, that conversation. It would be the next step after a protest — to act on those steps. Good on Anthony and the NBA for attempting to go down that road.


Rockets change from earlier reports, waive Pablo Prigioni, keep Tyler Ennis

HOUSTON, TX - MAY 17:  Pablo Prigioni #9 of the Houston Rockets celebrates in the third quarter against the Los Angeles Clippers during Game Seven of the Western Conference Semifinals at the Toyota Center for the 2015 NBA Playoffs on May 17, 2015 in Houston, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Scott Halleran/Getty Images)
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The Rockets traded for Tyler Ennis., sending Michael Beasley away in the deal.

Which is why it was a bit of a surprise on Monday when early reports had the Rockets waiving Ennis, but either the report was off or the Rockets changed their minds.

With Patrick Beverley out injured, this leaves the Rockets thin at the traditional point guard spot. However, in practice James Harden, Eric Gordon and others will initiate Mike D’Antoni’s offense, so the bigger challenge will be defensively. Prigioni was not much help there at this point in his career.

I wouldn’t be surprised if a team snaps up Prigioni as insurance, or he certainly can make money overseas. Prigioni played last season as a backup point guard for the Clippers.

Want some dance lessons from Hassan Whiteside? We got that.

MIAMI, FL - SEPTEMBER 26: A portrait of Hassan Whiteside #21 of the Miami Heat on September 26, 2016 in Miami, Florida. (Photo by Rob Foldy/Getty Images)
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Miami’s Hassan Whiteside is a lot of things: An elite shot blocker, up-and-coming NBA star who worked hard for the right to be that, a Heat cornerstone.

Dance instructor?

I’m not sold, but he’s showing off his groove in this Twitter video.

When you get a $98.6 million contract, you can do whatever you want. So he can be a dance if he wants to.