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How the NBA came to own Christmas Day

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How big is Christmas Day to the NBA?

Look at it this way: Last year’s Christmas Day game between the Miami Heat and Oklahoma City Thunder drew more viewers (9.6 million people) than all but one playoff game prior to the NBA Finals (that was Game 7 of the Eastern Conference Finals between Miami and Indiana).

On the whole in 2012, 33 million people tuned in to watch the NBA on Christmas Day.

For a lot of casual sports fans Christmas Day is the day the NBA tips off — they have followed their fantasy football team closely all fall, and while the NBA started playing a couple of months ago they have only been watching out of the corner of their eye.

That changes on Christmas Day because the NBA has worked over the years to own that day of the sports calendar — once you get your new 70-inch flat screen installed you turn on some hoop because the NBA has put forward showcase games.

“The NBA on Christmas is a tradition dating back almost 70 years,” said Michael Bass, the NBA’s Senior Vice President, Marketing Communications. “Each year, our goal is to provide fans with the most compelling contests based on storylines, rivalries, player matchups, and the history and tradition of the teams and the players. Christmas Day is always one of the most watched days on the NBA calendar.”

Yes, 70 years.

The NBA had its first NBA Christmas games in 1947. Three games were played that day and it worked so well there were four the next year. Then six in 1949. Since then the number of games has fluctuated but the NBA has been consistent in making its presence felt on that day. While the NFL and college football have had some games, the NBA makes sure on showcase matchups.

It is the day that ABC starts its broadcast of NBA games, taking advantage of those matchups.

For the past six years the NBA has settled on five games — a full late that tips off at noon Eastern and features the biggest names in the sport. This year you get to see LeBron James, Kevin Durant, Carmelo Anthony (if healthy after tweaking his ankle Monday), Dwyane Wade, Dwight Howard, Tim Duncan, Chris Paul, Stephen Curry and more. (The games are Bulls at the Nets, Thunder at Knicks, Heat at Lakers, Rockets at Spurs, and Clippers at Warriors.)

“The players love it,” said former NBA coach and current NBC analyst Stan Van Gundy. “The are big games with big audiences and they want to be in those games.

“I never liked the Christmas Day games and wish the NBA would stop playing them. I got fined for my opposition to the games. Christmas should be a day for family. For the players and coaches, even though I don’t like it, at least we benefit financially from the NBA TV contracts. But for the ushers, security people, ticket takers, concession workers etc. they are paid low wages, but have to work on Christmas because the NBA cares about little other than how much money they can make.”

Like Christmas itself, the NBA on Christmas Day can come off as all about the marketing and commercialism. For example you have the shoe brands breaking out special Christmas Day editions of players’ signature shoes.

In addition, this year for Christmas Adidas has designed and the players will wear a special edition sleeved NBA jerseys with an oversized logo — which are available for purchase online, not so coincidentally. LeBron has already said the Heat’s shooters don’t like them, but the reality remains the league thinks it can sell more jerseys with sleeves so you are going to see a lot of those.

Still, just like all things Christmas, if you look past the commercialism you see something good. Something pure.

In this case great basketball played by the best in the world.

Like the time more than 50 years ago Jerry West dropped 47 on the Knicks in Madison Square Garden to lead the Lakers to a win. Or in 1984 when Bernard King had 60 points (but the Knicks still lost). Or LeBron’s first Christmas Day game when he had 34 points but was outdone by Tracy McGrady who had 41 points and 11 assists.

“As a player, you know the whole world is watching,” said former player an NBA coach Byron Scott, while working for NBA TV. “The Christmas and New Year’s Eve [games] have the spirit of happiness. You just opened a bunch of gifts, the kids are running around, maybe they’ve gotten a jersey or two from their favorite player and everyone is watching. So [all the players] try and put on their best performance.”

And those performances are how the NBA really came to own Christmas.

Paul George says he’s not motivated by opportunity to earn higher max

Eastern Conference forward Paul George of the Indiana Pacers (13) reacts during the second half of the NBA All-Star basketball game in New Orleans, Sunday, Feb. 19, 2017. (AP Photo/Max Becherer)
AP Photo/Max Becherer
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NEW ORLEANS — The Pacers have already granted a standing max offer to Paul George.

So, if he wants to stay in Indiana, his potential paths look relatively straightforward:

If he makes an All-NBA team this season, he can sign a designated-veteran-player extension that would kick in in 2018-19 and projects be worth about $209 million over five years (about $42 million annually).

If he doesn’t make an All-NBA team this season, he can wait to sign and try again to make one next season. If he does, he can sign a new contract in 2018 that would be worth the same $209 million or so over the same five-year period.

I think it’s this simple: If he becomes eligible to become a designated veteran player, he’ll sign then. If not, 2018 free agency projects to offer a choice of about $179 million over five years (about $36 million annually) to re-sign or about $133 million over four years (about $33 million annually) to sign elsewhere — a more difficult decision.

George says he’s not thinking about earning the higher max.

“You want to be one of the best,” George said. “And that’s the only motivation. You want to be All-NBA. That’s what you strive for. That’s what you want to play for, to be recognized as one of the league’s best players.”

That’s no small challenge for George, who was one of 12 All-Star forwards this year, joining:

With only six All-NBA forward spots, George faces long odds this season — and no easy path next season.

But at least eligibility for the higher max coincides with one of his goals.

“It’s nice. It’s nice,” George said. “But that’s not the motivation you want to play for”

Report: Chris Paul has already verbally agreed to re-sign with Clippers

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The Clippers are approaching a pivotal offseason with both Chris Paul and Blake Griffin entering unrestricted free agency.

Drama in LA?

Maybe not.

The team already did its part, pledging to spend “whatever it takes” to re-sign those two stars. Now, it appears the players are getting in line.

Griffin reportedly plans to re-sign quickly this summer. And it seems Paul will follow suit.

Steve Kyler of Basketball Insiders:

He’ll opt out of his final $24.26 million and ink a new deal with the Clippers for north of $200 million. While Knicks fan often dream of a Carmelo Anthony-Paul tandem, it’s not going to happen. Sources close to the process said that it’s already been verbally agreed to and it’s simply a function of the calendar and the new Collective Bargaining Agreement kicking in.

If Paul demands the biggest deal possible — and why wouldn’t he? — it projects to be worth more than $207 million over five years.

But he can’t sign until July. That leaves the door open for things to sour with the Clippers and other teams to make pitches. Planning to re-sign is one — important — thing. Actually doing it is another.

The Clippers should turn their attention to J.J. Redick, who will be an unrestricted free agent this summer. They’ll have his Bird Rights, so they can exceed the cap to re-sign him. However, capped out even if he leaves, they will have no mechanism to adequately replace him.

A team with Paul, Griffin and DeAndre Jordan can’t afford to take that large of a step back. If Paul and Griffin re-sign, that gives Redick tremendous leverage.

What Vlade Divac learned in process of trading DeMarcus Cousins: ‘Not to trust agents’

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Kings general manager Vlade Divac seemingly had what he deemed a “better” offer for DeMarcus Cousins fall apart after Cousins’ camp dissuaded the other team from dealing for star.

That’s why Sacramento settled for the Pelicans’ meager package. The Kings, Divac said, feared the offers would only get worse as the trade deadline approaches.

This whole experience leaves Divac sounding jilted.

 

Sam Amick of USA Today:

The guy who declared publicly just two weeks ago that Cousins wouldn’t be traded is talking about not trusting agents? OK.

Divac reportedly told Cousins’ camp late Sunday afternoon that the center wouldn’t be traded and then reached a deal just a few hours later. There are conflicting accounts of how well Sacramento informed Cousins privately of their true intentions, but Divac public statements are enough to show hypocrisy here. The only question is precisely how hypocritical he’s being.

 

Cousins missed out on a lot of money — a projected $30 million or so — as a result of this trade. His agents were doing their job when they tried to scuttle a deal. Cousins never owed it to Sacramento to facilitate his own exit.

The Kings want to change their culture without Cousins, but they’re so far not setting a tone of trustworthiness.

Steve Kerr will not “just stick to sports,” embraces new era of player political/social activism

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NEW ORLEANS — “Just stick to sports.”

Anytime an athlete speaks out on social issues, or wades into the political arena, Twitter swells with that comment — from people who disagree with the statement. In the wake of a polarizing election and controversial moves from President Donald Trump — such as his executive order on an immigration seven majority Muslim countries — there has been criticism of his moves from Commissioner Adam Silver, coaches such as Gregg Popovich, as well as players.

Warriors coach Steve Kerr has been at the front of that criticism, and he is not going to “just stick to sports.”

“If you stick to that mantra, then everybody should stick to what they’re doing, right? That means nobody’s allowed to have a political opinion,” Kerr said during All-Star weekend, where he was repeatedly asked about political and social issues. “It just so happens we get these microphones stuck in our face and we have a bigger platform. But it’s free speech and, if you look at the history of the world, the biggest problems come when people don’t speak.”

The “just stick to sports” crowd almost always opposes what the players said, but root their comments in the idea sports should be an escape from the political realm or other worldly challenges. Even though at it’s best sports has never been that — not with Jackie Robinson or Muhammad Ali or Olympic protests.

Kerr noted that in our modern world with so many outlets for getting your information, fans can choose to avoid political discussions in sports if they wish — just don’t click the link.

“I think you can follow sports however you want as a fan. If you want to watch the games to get away from everyday life, you can do that,” Kerr said. “You can turn on the games and watch the Warriors play or watch the Spurs play or whoever, and it’s just going to be about basketball. If you don’t want to read about political issues, you don’t have to read it. It’s the same in any field, whether it’s basketball, or entertainment, even politics themselves, you have to choose what you want to read about and follow. 

“We are in a society where a lot of us have microphones in our face every day, and a lot of us feel strongly about our need to speak out on injustice. I think it’s important. But it’s up to the individual fan to take that in or not. They can pick and choose.”

For a long time, there has been less social activism among athletes — not just in the NBA, but across sports. That is changing again, and Kerr said it’s a reaction to the times in which we live.

“I think maybe over the last 20 or 30 years there hasn’t been that same sense of urgency because we’ve generally lived in a pretty peaceful era, but it feels like it’s changing and so the whole country is changing in terms of its activism and social awareness,” Kerr said…

“For a long time, a lot of athletes stayed out of the political forum, out of fear of losing customers, and I think it’s refreshing that we have athletes who are putting their social beliefs ahead of any marking issues. I think that’s powerful.”

Kerr spoke out some on a long weekend where he had a microphone in his face a lot,  opposing President Trump policies such as building a border wall with Mexico for example. However, mostly he praised both the increased social activism of players and the stance of the league to stand up for inclusion — including moving the All-Star Game out of Charlotte because of North Carolina’s “bathroom bill.”

“Free speech is one of the principles our country was founded on, I think there’s some responsibility that goes with that if you see injustice,” Kerr said. “That’s why I think the league has been great in terms of understanding that responsibility and taking action, such as moving the All-Star Game from Charlotte to New Orleans….

“I think what the NBA tries to preach is equality, and inclusion — we don’t just talk about it, we live it. We have this beautiful game where we have people from every race and religion and background, and we like that in our fans, too.”

While the league has turned its words into actions such as moving the All-Star Game — and warning Texas if they pass a similar bill Houston is likely out of the running for the 2020 edition of the game — the question is what the next step will be for the players. Commenting on social injustice is one thing, but how do they turn that into actions?

“That’s not my department,” Kerr said with a shrug. “I have spoken out on issues and will continue to do so, and I think the league has done a really good job of walking the walk. Moving the All-Star Game from Charlotte to here I think was an important statement for the league — we are about inclusion and equality for everybody, regardless of gender, race, religion, background, anything.”

Coaches such as Kerr, as well as NBA players, have a bigger megaphone to get out their views because they are interviewed by the media almost daily. Kerr said that he feels players have a responsibility to step up and be heard on issues, not just “stick to sports.”

“I think if you’re in a certain position, and you feel strongly about something, then I think it’s important and you should (speak out),” Kerr said. “But we all live different lives in different places, we’re from different backgrounds with different journeys, and what’s important to me might not be important to somebody else, and visa vera.

“But we’re all in a position where we can make a difference, and I think players understand that.”