How the NBA came to own Christmas Day

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How big is Christmas Day to the NBA?

Look at it this way: Last year’s Christmas Day game between the Miami Heat and Oklahoma City Thunder drew more viewers (9.6 million people) than all but one playoff game prior to the NBA Finals (that was Game 7 of the Eastern Conference Finals between Miami and Indiana).

On the whole in 2012, 33 million people tuned in to watch the NBA on Christmas Day.

For a lot of casual sports fans Christmas Day is the day the NBA tips off — they have followed their fantasy football team closely all fall, and while the NBA started playing a couple of months ago they have only been watching out of the corner of their eye.

That changes on Christmas Day because the NBA has worked over the years to own that day of the sports calendar — once you get your new 70-inch flat screen installed you turn on some hoop because the NBA has put forward showcase games.

“The NBA on Christmas is a tradition dating back almost 70 years,” said Michael Bass, the NBA’s Senior Vice President, Marketing Communications. “Each year, our goal is to provide fans with the most compelling contests based on storylines, rivalries, player matchups, and the history and tradition of the teams and the players. Christmas Day is always one of the most watched days on the NBA calendar.”

Yes, 70 years.

The NBA had its first NBA Christmas games in 1947. Three games were played that day and it worked so well there were four the next year. Then six in 1949. Since then the number of games has fluctuated but the NBA has been consistent in making its presence felt on that day. While the NFL and college football have had some games, the NBA makes sure on showcase matchups.

It is the day that ABC starts its broadcast of NBA games, taking advantage of those matchups.

For the past six years the NBA has settled on five games — a full late that tips off at noon Eastern and features the biggest names in the sport. This year you get to see LeBron James, Kevin Durant, Carmelo Anthony (if healthy after tweaking his ankle Monday), Dwyane Wade, Dwight Howard, Tim Duncan, Chris Paul, Stephen Curry and more. (The games are Bulls at the Nets, Thunder at Knicks, Heat at Lakers, Rockets at Spurs, and Clippers at Warriors.)

“The players love it,” said former NBA coach and current NBC analyst Stan Van Gundy. “The are big games with big audiences and they want to be in those games.

“I never liked the Christmas Day games and wish the NBA would stop playing them. I got fined for my opposition to the games. Christmas should be a day for family. For the players and coaches, even though I don’t like it, at least we benefit financially from the NBA TV contracts. But for the ushers, security people, ticket takers, concession workers etc. they are paid low wages, but have to work on Christmas because the NBA cares about little other than how much money they can make.”

Like Christmas itself, the NBA on Christmas Day can come off as all about the marketing and commercialism. For example you have the shoe brands breaking out special Christmas Day editions of players’ signature shoes.

In addition, this year for Christmas Adidas has designed and the players will wear a special edition sleeved NBA jerseys with an oversized logo — which are available for purchase online, not so coincidentally. LeBron has already said the Heat’s shooters don’t like them, but the reality remains the league thinks it can sell more jerseys with sleeves so you are going to see a lot of those.

Still, just like all things Christmas, if you look past the commercialism you see something good. Something pure.

In this case great basketball played by the best in the world.

Like the time more than 50 years ago Jerry West dropped 47 on the Knicks in Madison Square Garden to lead the Lakers to a win. Or in 1984 when Bernard King had 60 points (but the Knicks still lost). Or LeBron’s first Christmas Day game when he had 34 points but was outdone by Tracy McGrady who had 41 points and 11 assists.

“As a player, you know the whole world is watching,” said former player an NBA coach Byron Scott, while working for NBA TV. “The Christmas and New Year’s Eve [games] have the spirit of happiness. You just opened a bunch of gifts, the kids are running around, maybe they’ve gotten a jersey or two from their favorite player and everyone is watching. So [all the players] try and put on their best performance.”

And those performances are how the NBA really came to own Christmas.

Report: Bulls expect Dwyane Wade to opt in

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Dwyane Wade said he wants to see the Bulls’ plan for Jimmy Butler and the rest of the roster before deciding on a $23.8 million player option for next season.

K.C. Johnson of the Chicago Tribune:

I can tell you is most everyone associated with the Bulls believes Wade will pick up the option and remain in Chicago for a second season. More surprising things have happened in league history, though. So stay tuned.

This could be a tell that Wade will opt in. The Bulls could obviously be positioned to base their prediction on inside information into Wade’s thinking.

This could a tell the Bulls won’t trade Butler. If they know they’ll keep Butler, they can extrapolate what that’d mean for Wade.

Or the Bulls, like so many of us, just assume a 35-year-old Wade won’t turn down so much guaranteed money at this stage of his career.

PBT Extra: Why Derrick Rose more likely to be Spur than Chris Paul next season

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San Antonio heads into this summer looking to answer the question: What do we need to do to challenge the Golden State Warriors? Well, besides keeping Kawhi Leonard healthy.

They need to get more athletic, particularly along the front line, and they need a secondary shot creator and playmaker, that’s all at the top of the list.

One rumor that keeps gaining traction, Chris Paul to the Spurs. In this PBT Extra, I get into why that move is unlikely, and why a one-year contract with Derrick Rose is more probable. Basically, if you want to see a significant roster shift in San Antonio, wait until the summer of 2018.

LeBron James: ‘The closeout game is always the hardest, and Boston is going to make it even harder’

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BOSTON (AP) — It took 10 games and halfway through the third round of the NBA playoffs before the Cleveland Cavaliers finally encountered their first true dose of resistance this postseason.

After cruising to a 2-0 Eastern Conference finals lead over Boston, the Cavs were humbled at home in a Game 3 loss, and needed a 42-point night from Kyrie Irving to battle back from a 16-point hole and win Game 4.

The chatter about an NBA Finals’ matchup of two teams with unblemished playoff records is gone, but the challenge from the Celtics has sharpened the focus of the defending champs. Cleveland is expecting another unflinching effort in Game 5 from a Celtics team that isn’t backing down despite facing a 3-1 deficit in the series.

“The closeout game is always the hardest, and Boston is going to make it even harder,” said LeBron James, who rebounded from a playoff-low 11 points in Game 3 to score 34 in Game 4.

James had been saying that he felt like the Cavs needed to go through some adversity after a blistering 10-0 start to the postseason.

The way they responded Tuesday night – particularly on the defensive end – is a good sign for their prospects of wrapping up their third straight Eastern Conference crown on Thursday.

Boston shot 47 percent from the field and 35 percent from the 3-point line in the first half of Game 4 on their way to building as much as a 16-point lead.

While Irving’s scoring ignited the Cavs’ comeback, it was made possible thanks to Cleveland’s defensive effort over the final 24 minutes. Cleveland limited the Celtics to 41 percent from the field and 29 percent from beyond the arc.

“We have to go in with a bunker mentality that we had in Game 1 and Game 2, to go out and do what we do, but we have to defend,” James said. “We have to execute offensively. We have to have low turnovers, and we have to try to make them miss because some of those guys play a lot better at home. That’s just how the game be played.”

If the Celtics were playing with house money heading into the series, they are flush with it again as they return to the Garden.

They’ve given themselves a chance to erase the sting of their 44-point loss in Game 2. The Celtics are also guarding against ending their season by having to watch the Cavs celebrate a conference title on their home floor.

Boston lost All-Star Isaiah Thomas for the remainder of the postseason to a hip injury in Game 2, forcing coach Brad Stevens to shuffle his lineup and rotations in Games 3 and 4.

In addition, Jae Crowder suffered a strained left thigh in the third quarter of Game 4 as well, but returned to play the entire fourth quarter.

It’s an indication that despite still being in a dire 3-1 hole, the resolve inside Boston’s locker room remains strong.

“We owe our fans a better performance, and we know that, and we’re going to play hard,” Celtics guard Avery Bradley said. “You’re going to see a team playing hard, very hard, the entire game.”

It’s also why Cavs coach Tyronn Lue said that his team must keep all thoughts of being on the cusp of a return to the NBA Finals at bay for now.

“You can’t (think about it). As much as you want to, it’s not over,” he said.

If nothing else, Lue said their recent taste of adversity should help them remain humble heading into Game 5.

“I think it is making us better. And it’s making us tougher. It’s making us work,” the Cavs coach said. “Because they got a tough group over there. (Terry) Rozier is tough, Avery is tough, (Marcus) Smart’s tough. Crowder. So, they got a lot of tough guys that are going to compete so they’re making us compete, which is good for us.”

 

PBT Podcast: Celtics draft or trade? Carmelo future? All from your Twitter questions.

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What will Boston do with the No. 1 pick, keep it or trade it?

What does the future hold for Carmelo Anthony and the Knicks?

Is there a correct way to eat pizza? Actually, the answer to that one is yes, and it is not with a knife and fork, Donald Trump.

PBT’s Kurt Helin and Dane Carbaugh discuss all that that and more from your Twitter questions.

As always, you can check out the podcast below, or listen and subscribe via iTunes (just click the button under the podcast), subscribe via the fantastic Stitcher app, check us out on Google play, or check out our new PBT podcast homepage and archive at Audioboom.com.