How the NBA came to own Christmas Day

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How big is Christmas Day to the NBA?

Look at it this way: Last year’s Christmas Day game between the Miami Heat and Oklahoma City Thunder drew more viewers (9.6 million people) than all but one playoff game prior to the NBA Finals (that was Game 7 of the Eastern Conference Finals between Miami and Indiana).

On the whole in 2012, 33 million people tuned in to watch the NBA on Christmas Day.

For a lot of casual sports fans Christmas Day is the day the NBA tips off — they have followed their fantasy football team closely all fall, and while the NBA started playing a couple of months ago they have only been watching out of the corner of their eye.

That changes on Christmas Day because the NBA has worked over the years to own that day of the sports calendar — once you get your new 70-inch flat screen installed you turn on some hoop because the NBA has put forward showcase games.

“The NBA on Christmas is a tradition dating back almost 70 years,” said Michael Bass, the NBA’s Senior Vice President, Marketing Communications. “Each year, our goal is to provide fans with the most compelling contests based on storylines, rivalries, player matchups, and the history and tradition of the teams and the players. Christmas Day is always one of the most watched days on the NBA calendar.”

Yes, 70 years.

The NBA had its first NBA Christmas games in 1947. Three games were played that day and it worked so well there were four the next year. Then six in 1949. Since then the number of games has fluctuated but the NBA has been consistent in making its presence felt on that day. While the NFL and college football have had some games, the NBA makes sure on showcase matchups.

It is the day that ABC starts its broadcast of NBA games, taking advantage of those matchups.

For the past six years the NBA has settled on five games — a full late that tips off at noon Eastern and features the biggest names in the sport. This year you get to see LeBron James, Kevin Durant, Carmelo Anthony (if healthy after tweaking his ankle Monday), Dwyane Wade, Dwight Howard, Tim Duncan, Chris Paul, Stephen Curry and more. (The games are Bulls at the Nets, Thunder at Knicks, Heat at Lakers, Rockets at Spurs, and Clippers at Warriors.)

“The players love it,” said former NBA coach and current NBC analyst Stan Van Gundy. “The are big games with big audiences and they want to be in those games.

“I never liked the Christmas Day games and wish the NBA would stop playing them. I got fined for my opposition to the games. Christmas should be a day for family. For the players and coaches, even though I don’t like it, at least we benefit financially from the NBA TV contracts. But for the ushers, security people, ticket takers, concession workers etc. they are paid low wages, but have to work on Christmas because the NBA cares about little other than how much money they can make.”

Like Christmas itself, the NBA on Christmas Day can come off as all about the marketing and commercialism. For example you have the shoe brands breaking out special Christmas Day editions of players’ signature shoes.

In addition, this year for Christmas Adidas has designed and the players will wear a special edition sleeved NBA jerseys with an oversized logo — which are available for purchase online, not so coincidentally. LeBron has already said the Heat’s shooters don’t like them, but the reality remains the league thinks it can sell more jerseys with sleeves so you are going to see a lot of those.

Still, just like all things Christmas, if you look past the commercialism you see something good. Something pure.

In this case great basketball played by the best in the world.

Like the time more than 50 years ago Jerry West dropped 47 on the Knicks in Madison Square Garden to lead the Lakers to a win. Or in 1984 when Bernard King had 60 points (but the Knicks still lost). Or LeBron’s first Christmas Day game when he had 34 points but was outdone by Tracy McGrady who had 41 points and 11 assists.

“As a player, you know the whole world is watching,” said former player an NBA coach Byron Scott, while working for NBA TV. “The Christmas and New Year’s Eve [games] have the spirit of happiness. You just opened a bunch of gifts, the kids are running around, maybe they’ve gotten a jersey or two from their favorite player and everyone is watching. So [all the players] try and put on their best performance.”

And those performances are how the NBA really came to own Christmas.

Report: Cavaliers to officially make Koby Altman GM. Nice timing.

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“Congratulations, Koby. Here’s your new corner office with a view, meet your new executive assistant, and finally here are the keys to the Cavaliers franchise… oh, and by the way, Kyrie Irving wants to be traded. And LeBron James is a free agent next year. Good luck with all that, we’ll leave you to it.”

Since Cleveland Cavaliers owner Dan Gilbert inexplicably let go of David Griffin as the team’s general manager, assistant GM Kobe Altman has stepped into the lead role for the franchise. Now Gilbert is going to remove the interim tag from Altman’s title, according to multiple reports. Adrian Wojnarowski of ESPN was first.

Now that he has the job, all he has to do is find a new home for Irving, who has demanded a trade… or he doesn’t have to. Irving may be traded this summer, but he has two years left on his deal so Altman could just bring him back with LeBron and Kevin Love and make another run at it. Or he could sit back and listen to trade offers from a lot of teams, and if he sees one he likes pounce — Irving (unlike Carmelo Anthony) doesn’t have a no-trade clause, so he can go anywhere. Altman has leverage.

Altman respected around the league, but he took over a team up against the cap and tax, a team that needed to find a way to get more athletic to compete with the Warriors. Instead, the Cavs re-signed Kyle Korver (age 35), signed Jose Calderon (age 36), and re-signed Richard Jefferson (age 37). The Cavs have essentially treaded water this offseason, while Warriors, Celtics, and Rockets all got better. That’s not all on Altman, he was thrown into the job and with the team well into the tax his options were limited. He was handed a near impossible task.

Now Altman gets to own that task. Enjoy.

Report: LeBron James being hands off, letting Cavaliers front office handle Irving trade

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Okay, Koby Altman — the Cavs interim general manager about to have the first part of that title removed — and Dan Gilbert, the ball is in your court.

Kyrie Irving has told the Cleveland Cavaliers he wants to be traded, and he’s given them a list of preferred landing spots. Normally in this kind of situation, the team’s biggest star would not only be informed but consulted and asked his opinion, however this time around LeBron James is going to be hands off, reports Brian Windhorst of ESPN.

LeBron James intends to let the Cleveland Cavaliers front office and owner Dan Gilbert take the lead in dealing with Kyrie Irving’s trade demands, sources told ESPN.

As the Cavs consider their options, sources said James has expressed to the team that he is focused on his offseason workout regimen and is planning to report to training camp with the intention of leading his teammates to a fourth consecutive Finals — no matter who those teammates are.

Despite the perception — and some reality, the team did try to make him happy — LeBron has not wanted to play GM of the Cavaliers in recent years. He has wanted to be more hands off, but has let his feelings be known at times. Part of that was he grew to trust David Griffin to make decisions. With Griffin out of the way, a lot of things feel different in Cleveland.

Consider this part of the crumbling of the foundation in Cleveland. LeBron is acting like an employee, one who shows up to do his job and that’s it — which is what he is, but stars can take on a larger role in the franchise. LeBron has, and does still to a degree, but he has scaled it back after his experiences over the years. Things feel like they are closing in on the Cavaliers, the only question is how fast?

Report: Cavaliers unhappy Kyrie Irving news leaked because it hurts trade value

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The news Kyrie Irving wants out of Cleveland came as a bolt of lightning to a finally slowed NBA offseason. Speculation about the future of LeBron James had been rampant, but discussions of Kyrie Irving’s future were usually tied to LeBron (if he left the Cavs, Irving would go, too).

Cleveland wanted to keep it under wraps, because it’s easier to do business that way. Now the word is out — including that he prefers to be traded to San Antonio, Minnesota, Miami, or New York — and the Cavaliers are not happy, reports Chris Haynes of ESPN.

It means that there will be a lot more leaks — teams that want to look like they are trying to do something but have no real interest/assets will make a call then leak it so it looks like they are trying. It will mean a lot of distracting headlines.

However, unlike Carmelo Anthony with the Knicks, the Cavaliers have leverage here. Irving doesn’t have a no-trade clause so the Cavaliers can take the best offer. Irving is an All-Star level point guard, one of the five to eight best in the NBA (depending on how much you knock him for his defensive lapses, and who you classify as a point guard). He also has two seasons left on his contract, so teams that trade for him have a chance to win him over to stay.

That said, leaked info or not, they are not getting equal value back. It doesn’t work that way with stars generally. That said, everyone knowing he wants out doesn’t help the Cavaliers cause here.

Kyrie Irving’s reported preferred trade destinations: Knicks, Heat, Spurs, Timberwolves

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Kyrie Irving requested a trade from the Cavaliers.

He even apparently provided a list of teams he prefers to join.

Chris Haynes of ESPN:

That’s quite an eclectic mix.

The Knicks play in a major market near Irving’s native New Jersey, but they’re lousy. The Heat have a merely good team, excellent basketball culture, beautiful weather and a state with no income tax. The Spurs also offer a great basketball culture and no state income tax – plus Gregg Popovich and Kawhi Leonard. The Timberwolves are an up-and-comer with multiple players – Karl-Anthony Towns, Andrew Wiggins and Jimmy Butler (a friend) – on Irving’s timeline (though one would likely have to be traded for him) and a coach in Tom Thibodeau who worked with Irving through USA Basketball.

But Irving doesn’t possess a no-trade clause. Cleveland can trade him anywhere – or not at all.

Teams that Irving greenlights might offer more than teams he doesn’t, believing he’d be more likely to re-sign when his contract expires. But his free agency is still two years away. It doesn’t seem that will play a huge factor.

For Irving to work his way to a team he prefers, it will take a little luck in which team offers the Cavs the best package – or impressive finagling by his agent.