Houston Rockets v Chicago Bulls

How the NBA came to own Christmas Day

15 Comments

How big is Christmas Day to the NBA?

Look at it this way: Last year’s Christmas Day game between the Miami Heat and Oklahoma City Thunder drew more viewers (9.6 million people) than all but one playoff game prior to the NBA Finals (that was Game 7 of the Eastern Conference Finals between Miami and Indiana).

On the whole in 2012, 33 million people tuned in to watch the NBA on Christmas Day.

For a lot of casual sports fans Christmas Day is the day the NBA tips off — they have followed their fantasy football team closely all fall, and while the NBA started playing a couple of months ago they have only been watching out of the corner of their eye.

That changes on Christmas Day because the NBA has worked over the years to own that day of the sports calendar — once you get your new 70-inch flat screen installed you turn on some hoop because the NBA has put forward showcase games.

“The NBA on Christmas is a tradition dating back almost 70 years,” said Michael Bass, the NBA’s Senior Vice President, Marketing Communications. “Each year, our goal is to provide fans with the most compelling contests based on storylines, rivalries, player matchups, and the history and tradition of the teams and the players. Christmas Day is always one of the most watched days on the NBA calendar.”

Yes, 70 years.

The NBA had its first NBA Christmas games in 1947. Three games were played that day and it worked so well there were four the next year. Then six in 1949. Since then the number of games has fluctuated but the NBA has been consistent in making its presence felt on that day. While the NFL and college football have had some games, the NBA makes sure on showcase matchups.

It is the day that ABC starts its broadcast of NBA games, taking advantage of those matchups.

For the past six years the NBA has settled on five games — a full late that tips off at noon Eastern and features the biggest names in the sport. This year you get to see LeBron James, Kevin Durant, Carmelo Anthony (if healthy after tweaking his ankle Monday), Dwyane Wade, Dwight Howard, Tim Duncan, Chris Paul, Stephen Curry and more. (The games are Bulls at the Nets, Thunder at Knicks, Heat at Lakers, Rockets at Spurs, and Clippers at Warriors.)

“The players love it,” said former NBA coach and current NBC analyst Stan Van Gundy. “The are big games with big audiences and they want to be in those games.

“I never liked the Christmas Day games and wish the NBA would stop playing them. I got fined for my opposition to the games. Christmas should be a day for family. For the players and coaches, even though I don’t like it, at least we benefit financially from the NBA TV contracts. But for the ushers, security people, ticket takers, concession workers etc. they are paid low wages, but have to work on Christmas because the NBA cares about little other than how much money they can make.”

Like Christmas itself, the NBA on Christmas Day can come off as all about the marketing and commercialism. For example you have the shoe brands breaking out special Christmas Day editions of players’ signature shoes.

In addition, this year for Christmas Adidas has designed and the players will wear a special edition sleeved NBA jerseys with an oversized logo — which are available for purchase online, not so coincidentally. LeBron has already said the Heat’s shooters don’t like them, but the reality remains the league thinks it can sell more jerseys with sleeves so you are going to see a lot of those.

Still, just like all things Christmas, if you look past the commercialism you see something good. Something pure.

In this case great basketball played by the best in the world.

Like the time more than 50 years ago Jerry West dropped 47 on the Knicks in Madison Square Garden to lead the Lakers to a win. Or in 1984 when Bernard King had 60 points (but the Knicks still lost). Or LeBron’s first Christmas Day game when he had 34 points but was outdone by Tracy McGrady who had 41 points and 11 assists.

“As a player, you know the whole world is watching,” said former player an NBA coach Byron Scott, while working for NBA TV. “The Christmas and New Year’s Eve [games] have the spirit of happiness. You just opened a bunch of gifts, the kids are running around, maybe they’ve gotten a jersey or two from their favorite player and everyone is watching. So [all the players] try and put on their best performance.”

And those performances are how the NBA really came to own Christmas.

Report: Goran Dragic pledged to re-sign with Suns before they traded him

PHOENIX, AZ - FEBRUARY 10:  Goran Dragic #1 of the Phoenix Suns moves the ball upcourt during the second half of the NBA game against the Houston Rockets at US Airways Center on February 10, 2015 in Phoenix, Arizona. The Rockets defeated the Suns 127-118.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Christian Petersen/Getty Images)
Christian Petersen/Getty Images
Leave a comment

With trade rumors swirling, Goran Dragic told the Suns in February 2015 that he wouldn’t re-sign the following summer. Dragic said he no longer trusted Phoenix’s front office.

So, the Suns traded him to Miami.

But did they have to?

Then-Phoenix coach Jeff Hornacek apparently got Dragic to change his stance.

Ken Berger of CBSSports.com:

Within days of Hornacek having a heart-to-heart with Dragic and securing a commitment from the Slovenian point guard to re-sign with the Suns as a free agent the following summer, the Suns shipped him to Miami in a three-team trade, a person familiar with the situation told CBS Sports.

This substantially changes how we view that trade. At the time, it seemed the Suns got a tremendous haul for a player they were going to lose anyway. But if they could’ve re-signed him, it changes the equation.

Maybe not enough to say Phoenix erred, though.

Dragic was clearly wavering in his thinking. He later said he regretted his harsh comments about the front office. Just because he told Hornacek he’d re-sign doesn’t mean he was bound to re-sign

And Phoenix got solid return – a top-seven protected 2017 first-rounder that becomes unprotected in 2018 and an unprotected 2021 first-rounder. Picks with so few protections rarely move anymore. The Heat look solid right now, but they’re fairly old. That far into the future, anything can happen – giving those picks great upside.

So, maybe the Suns still made the right move. But maybe just keeping Dragic was more on the table than we previously realized.

Toronto security guard stops DeMar DeRozan: Do you work here?

TORONTO, ON - MAY 23:  DeMar DeRozan #10 of the Toronto Raptors speaks to media with his daughter Diar DeRozan after defeating the Cleveland Cavaliers in game four of the Eastern Conference Finals during the 2016 NBA Playoffs at the Air Canada Centre on May 23, 2016 in Toronto, Ontario, Canada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Tom Szczerbowski/Getty Images)
Tom Szczerbowski/Getty Images
3 Comments

Kyle Lowry popularized the late-night workout in these playoffs, but he’s not the only one to practice until the wee hours.

Raptors teammate DeMar DeRozan shot until about 1 a.m. Monday, according to Chris Haynes of Cleveland.com, preceding Toronto’s Game 4 win over the Cavaliers.

But the funniest part came when DeRozan arrived at the arena earlier.

Haynes:

Upon entry into the bowl area, a female security guard spotted him and stopped him. She asked what he was doing there and even went as far to ask if he worked at the arena.

DeRozan just chuckled and kept walking down the 100-level steps and onto the court where his backcourt teammate Kyle Lowry was waiting. The security guard called for backup, assuming a possible trespasser was on the scene.

Once help arrived and saw who was on the court, he said to his colleague, “That’s our two best players.” He was not quite accurate. On Monday night, those two were the two best players on the court.

“That was the first time that ever happened,” DeRozan said of the incident. “I just laughed about it. You know me. I wasn’t tripping. You can call the whole security team in here and obviously somebody is going to know, but she was just doing her job.”

Jeremy Lin ought to feel better now.

Report: Trail Blazers receive permission to interview Stephen Silas

CHICAGO, IL - JANUARY 21: Assistant coach Stephen Silas of the Charlotte Bobcats (L) works on a computer with Cory Higgins #11 before a game against the Chicago Bulls at the United Center on January 21, 2012 in Chicago, Illinois. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jonathan Daniel/Getty Images)
Jonathan Daniel/Getty Images
Leave a comment

This is putting the “carousel” in coaching carousel.

Hornets assistant Stephen Silas (a Rockets head-coaching candidate) and Trail Blazers assistant Nate Tibbetts (a Grizzlies head-coaching candidate) are also both interviewing to become the Warriors’ lead assistant. If Tibbetts gets the job, Portland would have a vacancy, so…

Adrian Wojnarowski of Yahoo Sports:

Portland also was granted permission Sunday to talk to Silas about being its top assistant, league sources said.

Working for Steve Kerr in Golden State – which propelled Alvin Gentry to Pelicans head coach last year and Luke Walton to Lakers head coach this year – is probably preferable. But Silas’ star is rising, regardless. He’s a highly regarded assistant coach.

Terry Stotts, contract extension in hand, could add Silas without fearing being undermined. That’s the value of giving head coaches security. Hiring good assistants becomes more tenable.

Why would Silas leave another good coach, Steve Clifford in Charlotte, for the Trail Blazers? I don’t know for certain, but in these situations, there’s usually one place to start: money. Portland’s willingness to spend could pay off.

Coaching carousel report: Nate McMillan targets Bill Bayno in Indiana; Dave Joerger to keep Nancy Lieberman with Kings

12 Dec 1998:  Head coach Bill Bayno of the UNLV Rebels looks on during the game against the UCLA Bruins at Pauley Pavillion in Westwood, California. UCLA defeated UNLV 72-67. Mandatory Credit: Aubrey Washington  /Allsport
Getty Images
Leave a comment

While a couple of the big chairs have yet to be filled — Houston still hasn’t settled on a coach, neither has Memphis — the assistant coaching spots around the league are starting to fill up.

Marc Stein of ESPN dropped some nuggets about the bench of Nate McMillan in Indiana and Dave Joerger in Sacramento:

Bayno, the former UNLV head coach, had not been in the NBA this season but had been with Dwane Casey in Toronto the two seasons before that, and before that had been an assistant with Minnesota and Portland.

Corliss Willamson had been popular with players in Sacramento, as had Nancy Lieberman — but she also had a big fan on owner Vivek Ranadive. She is one of only two full-time female assistant coaches in the NBA (along with Becky Hammond in San Antonio).