How the NBA came to own Christmas Day

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How big is Christmas Day to the NBA?

Look at it this way: Last year’s Christmas Day game between the Miami Heat and Oklahoma City Thunder drew more viewers (9.6 million people) than all but one playoff game prior to the NBA Finals (that was Game 7 of the Eastern Conference Finals between Miami and Indiana).

On the whole in 2012, 33 million people tuned in to watch the NBA on Christmas Day.

For a lot of casual sports fans Christmas Day is the day the NBA tips off — they have followed their fantasy football team closely all fall, and while the NBA started playing a couple of months ago they have only been watching out of the corner of their eye.

That changes on Christmas Day because the NBA has worked over the years to own that day of the sports calendar — once you get your new 70-inch flat screen installed you turn on some hoop because the NBA has put forward showcase games.

“The NBA on Christmas is a tradition dating back almost 70 years,” said Michael Bass, the NBA’s Senior Vice President, Marketing Communications. “Each year, our goal is to provide fans with the most compelling contests based on storylines, rivalries, player matchups, and the history and tradition of the teams and the players. Christmas Day is always one of the most watched days on the NBA calendar.”

Yes, 70 years.

The NBA had its first NBA Christmas games in 1947. Three games were played that day and it worked so well there were four the next year. Then six in 1949. Since then the number of games has fluctuated but the NBA has been consistent in making its presence felt on that day. While the NFL and college football have had some games, the NBA makes sure on showcase matchups.

It is the day that ABC starts its broadcast of NBA games, taking advantage of those matchups.

For the past six years the NBA has settled on five games — a full late that tips off at noon Eastern and features the biggest names in the sport. This year you get to see LeBron James, Kevin Durant, Carmelo Anthony (if healthy after tweaking his ankle Monday), Dwyane Wade, Dwight Howard, Tim Duncan, Chris Paul, Stephen Curry and more. (The games are Bulls at the Nets, Thunder at Knicks, Heat at Lakers, Rockets at Spurs, and Clippers at Warriors.)

“The players love it,” said former NBA coach and current NBC analyst Stan Van Gundy. “The are big games with big audiences and they want to be in those games.

“I never liked the Christmas Day games and wish the NBA would stop playing them. I got fined for my opposition to the games. Christmas should be a day for family. For the players and coaches, even though I don’t like it, at least we benefit financially from the NBA TV contracts. But for the ushers, security people, ticket takers, concession workers etc. they are paid low wages, but have to work on Christmas because the NBA cares about little other than how much money they can make.”

Like Christmas itself, the NBA on Christmas Day can come off as all about the marketing and commercialism. For example you have the shoe brands breaking out special Christmas Day editions of players’ signature shoes.

In addition, this year for Christmas Adidas has designed and the players will wear a special edition sleeved NBA jerseys with an oversized logo — which are available for purchase online, not so coincidentally. LeBron has already said the Heat’s shooters don’t like them, but the reality remains the league thinks it can sell more jerseys with sleeves so you are going to see a lot of those.

Still, just like all things Christmas, if you look past the commercialism you see something good. Something pure.

In this case great basketball played by the best in the world.

Like the time more than 50 years ago Jerry West dropped 47 on the Knicks in Madison Square Garden to lead the Lakers to a win. Or in 1984 when Bernard King had 60 points (but the Knicks still lost). Or LeBron’s first Christmas Day game when he had 34 points but was outdone by Tracy McGrady who had 41 points and 11 assists.

“As a player, you know the whole world is watching,” said former player an NBA coach Byron Scott, while working for NBA TV. “The Christmas and New Year’s Eve [games] have the spirit of happiness. You just opened a bunch of gifts, the kids are running around, maybe they’ve gotten a jersey or two from their favorite player and everyone is watching. So [all the players] try and put on their best performance.”

And those performances are how the NBA really came to own Christmas.

Tim Hardaway Jr. calls fallen ref safe rather than defend shot (video)

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The Knicks went on a 28-0 run.

They earned the right to showboat late in their win over the Raptors last night.

Tim Hardaway Jr. called a ref, who slipped on the baseline, safe rather than contest Serge Ibaka‘s 3-pointer. Perfection!

Luc Mbah a Moute sets modern record at +57 in Rockets’ win over Nuggets

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Luc Mbah a Moute is a quietly good player.

He’s an effective and versatile defender. Offensively, he shoots 3-pointers well enough to score efficiently and spread the floor. Most of all, the 31-year-old just understands how to play and plays within himself. His teams tend to perform better when he’s on the floor.

That’s an understatement for Wednesday night.

In a 125-95 win, the Rockets outscored the Nuggets by a whopping 57 points in Mbah a Moute’s 26 minutes. That’s the best single-game plus-minus in the Basketball-Reference database, which dates back to the 2000-01 season. It tops Joe Smith’s +52 in a 2001 Timberwolves win over the Bulls, a 53-point game that also produced a +50 for Wally Szczerbiak and +48 for Terrell Brandon.

Mbah a Moute’s traditional stat line was impressive, though not overly so: 13 points on 5-of-5 shooting with four rebounds, four steals and an assist. He played well, contributing to winning in all the small ways he often does, and the Rockets happened to play excellently around him.

Now, Mbah a Moute tops the leaderboard in single-game plus-minus since 2000-01:

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Did Russell Westbrook get mad at Steven Adams for not taking potential triple-double-clinching shot? (video)

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Russell Westbrook chases triple-doubles.

That hardly makes him unique. He’s just close enough to the feat more often than other players, so he chases them more often.

But he still chases them.

Late in the Thunder’s 108-91 win over the Warriors last night, Westbrook was heading toward his final line of 34 points, 10 rebounds and nine assists. His teammates shot off his passes on three of Oklahoma City’s final four possessions before he took a seat (including one assist). The exception came when he passed to Steven Adams, who passed rather than shoot – clearly upsetting Westbrook.

Was Westbrook mad because he missed his chance at a triple-double? Maybe.

Was Westbrook mad because Adams passed as the shot clock neared expiration? Maybe.

It could be both!

Watch Kevin Durant and Stephen Curry on Golden State’s bench. They clearly found something funny.

Report: Teams are calling Clippers about DeAndre Jordan trades

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Injuries have ravaged the Clippers. They started the season 4-0 have been without three starters from opening night: Milos Teodosic (plantar fascia injury, he is still in a walking boot), Danilo Gallinari (strained left glute), and now point guard Patrick Beverley is out for the season after microfracture surgery on his knee.

All this has led to the Clippers losing nine in a row before beating the Hawks Friday night. All the weight of the offense has fallen on Blake Griffin‘s shoulders, and while he’s been good most of the game in the fourth quarter his numbers have plummeted, and the Clippers have stumbled.

It’s left the Clippers with a couple of hard questions.

Do they need a coaching change? There was a sense from sources around the league that Rivers is already on his way out — he was stripped of GM/president powers over the summer — and what kept him around was the couple of seasons at $10 million a year on his contract. That’s a lot of money for an owner to eat, even Steve Ballmer, but the time may be coming as a way to shake up the team.

The other, what to do with DeAndre Jordan? They could not work out a contract extension with him (Jordan was acting as his own agent), and one of the league’s top traditional centers is a free agent next summer, but new head basketball guy Lawrence Frank said they want Jordan to be a “Clipper for life.” Does Jordan want to be a Clipper for life? Do the Clippers really want him back, and if so at what price? Does a Clipper franchise trying to get approvals for a new arena in Inglewood want to rebuild now, because it does not help that process? If it’s time to move on and rebuild, do they need to trade him now?

Teams are calling about Jordan, reports Tim Bontemps of the Washington Post.

DeAndre Jordan, who can become a free agent after the season, has been coming up in trade conversations, with multiple teams talking potential trades. Executive Vice President of Basketball Operations Lawrence Frank said last month that Jordan will be a “Clipper for life,” muddled matters, as does the limited number of teams who need a center and the size of Jordan’s contract ($22.6 million).

Jordan is an All-NBA center, a defensive force in the paint who sets a strong pick, rolls hard to the rim, can finish with the best of them, and is averaging 10.4 points (scoring and attempts are down without Chris Paul feeding him) and 13.4 rebounds a game. Jordan knows who he is and plays within himself.

It’s not hard to imagine how he could help teams such as Cleveland, Washington, Milwaukee, and a host of others. The question is what would teams be willing to give up to get him — they have to send back salary to match, but will not want to give up assets that help them win now. The Clippers will be looking for good young players and picks back in the package, which makes it hard for a team such as Cleveland to put together a package.

But before they discuss trade scenarios, the Clippers need to figure out what they want to do. Life has come at them fast this season and led to a lot of big-picture questions that Frank and Ballmer need to answer.