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How the NBA came to own Christmas Day

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How big is Christmas Day to the NBA?

Look at it this way: Last year’s Christmas Day game between the Miami Heat and Oklahoma City Thunder drew more viewers (9.6 million people) than all but one playoff game prior to the NBA Finals (that was Game 7 of the Eastern Conference Finals between Miami and Indiana).

On the whole in 2012, 33 million people tuned in to watch the NBA on Christmas Day.

For a lot of casual sports fans Christmas Day is the day the NBA tips off — they have followed their fantasy football team closely all fall, and while the NBA started playing a couple of months ago they have only been watching out of the corner of their eye.

That changes on Christmas Day because the NBA has worked over the years to own that day of the sports calendar — once you get your new 70-inch flat screen installed you turn on some hoop because the NBA has put forward showcase games.

“The NBA on Christmas is a tradition dating back almost 70 years,” said Michael Bass, the NBA’s Senior Vice President, Marketing Communications. “Each year, our goal is to provide fans with the most compelling contests based on storylines, rivalries, player matchups, and the history and tradition of the teams and the players. Christmas Day is always one of the most watched days on the NBA calendar.”

Yes, 70 years.

The NBA had its first NBA Christmas games in 1947. Three games were played that day and it worked so well there were four the next year. Then six in 1949. Since then the number of games has fluctuated but the NBA has been consistent in making its presence felt on that day. While the NFL and college football have had some games, the NBA makes sure on showcase matchups.

It is the day that ABC starts its broadcast of NBA games, taking advantage of those matchups.

For the past six years the NBA has settled on five games — a full late that tips off at noon Eastern and features the biggest names in the sport. This year you get to see LeBron James, Kevin Durant, Carmelo Anthony (if healthy after tweaking his ankle Monday), Dwyane Wade, Dwight Howard, Tim Duncan, Chris Paul, Stephen Curry and more. (The games are Bulls at the Nets, Thunder at Knicks, Heat at Lakers, Rockets at Spurs, and Clippers at Warriors.)

“The players love it,” said former NBA coach and current NBC analyst Stan Van Gundy. “The are big games with big audiences and they want to be in those games.

“I never liked the Christmas Day games and wish the NBA would stop playing them. I got fined for my opposition to the games. Christmas should be a day for family. For the players and coaches, even though I don’t like it, at least we benefit financially from the NBA TV contracts. But for the ushers, security people, ticket takers, concession workers etc. they are paid low wages, but have to work on Christmas because the NBA cares about little other than how much money they can make.”

Like Christmas itself, the NBA on Christmas Day can come off as all about the marketing and commercialism. For example you have the shoe brands breaking out special Christmas Day editions of players’ signature shoes.

In addition, this year for Christmas Adidas has designed and the players will wear a special edition sleeved NBA jerseys with an oversized logo — which are available for purchase online, not so coincidentally. LeBron has already said the Heat’s shooters don’t like them, but the reality remains the league thinks it can sell more jerseys with sleeves so you are going to see a lot of those.

Still, just like all things Christmas, if you look past the commercialism you see something good. Something pure.

In this case great basketball played by the best in the world.

Like the time more than 50 years ago Jerry West dropped 47 on the Knicks in Madison Square Garden to lead the Lakers to a win. Or in 1984 when Bernard King had 60 points (but the Knicks still lost). Or LeBron’s first Christmas Day game when he had 34 points but was outdone by Tracy McGrady who had 41 points and 11 assists.

“As a player, you know the whole world is watching,” said former player an NBA coach Byron Scott, while working for NBA TV. “The Christmas and New Year’s Eve [games] have the spirit of happiness. You just opened a bunch of gifts, the kids are running around, maybe they’ve gotten a jersey or two from their favorite player and everyone is watching. So [all the players] try and put on their best performance.”

And those performances are how the NBA really came to own Christmas.

Kings GM Vlade Divac on Rudy Gay’s communication complaints: ‘He has my number’

Vlade Divac
AP Photo/Rich Pedroncelli
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Rudy Gay complained about how the Kings are handling the trade rumors swirling around him.

Sacramento general manager Vlade Divac, via James Ham of CSN California:

“He has my number,” Divac told CSN California. “If I do something, I will call him. Obviously, if I didn’t call him, we didn’t do anything.”

“Look, I was a player, 16-17 years in the league, nobody called me everyday and tell me what management is doing,” Divac said. “Management was doing their job. If something big happened, they called and told me. Obviously, nothing big happened (so) I’m not going to call anybody.”

I suppose Divac can take that tack. He’s obviously not obligated to provide Gay regular updates.

But the Kings already have a reputation for putting their players in bleak positions. This doesn’t help.

Even if Divac feels calling Gay is going out of his way, so what? The alternative — Gay either coming to training camp unhappy or spreading word of Sacramento’s mistreatment of players to his new teammates after a trade — is far worse.

It’s not enough for Divac to just wait for Gay to call him — especially because Divac might not be as reliable with the phone as he thinks.

Union to fund health insurance for retired NBA players

LOS ANGELES, CA - FEBRUARY 23:  Professional basketball player Chris Paul commentates during the CP3 PBA Celebrity Invitational Charity Bowling Tournament presented by GoBowling.com at Lucky Strike Lanes at L.A. Live on February 23, 2016 in Los Angeles, California.  (Photo by Imeh Akpanudosen/Getty Images for Professional Bowlers Association)
Imeh Akpanudosen/Getty Images for Professional Bowlers Association
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The National Basketball Players Association has talked for more than a year about covering medical expenses for retired players.

Today, the union announced a formal plan.

NBPA release:

The National Basketball Players Association (NBPA) announced today that its player representatives have voted unanimously to fund health insurance for all retired NBA players with at least three years of service in the league. This program is the first of its kind among North American professional sports. It also exemplifies the NBPA’s focus on the health and welfare of its current, retired and future members.

“The game has never before been more popular, and all the players in our league today recognize that we’re only in this position because of the hard work and dedication of the men who came before us,” said Chris Paul, NBPA President and nine-time All-Star. “It’s important that we take care of our entire extended NBA family, and I’m proud of my fellow players for taking this unprecedented step to ensure the health and well-being of our predecessors.”

The unanimous vote – which took place during the NBPA Summer Meeting in New York on June 26 – established a multi-faceted health insurance program through UnitedHealthcare, the country’s leading health benefits provider. The current proposal includes:

  • Retired players with between three and six years of NBA service time but who are not yet eligible for Medicare would be offered a plan that includes medical, hospital and prescription drug coverage with modest out-of-pocket costs for deductibles and co-pays;

  • Those with between seven and nine years of service would be offered the same coverage with even lower out-of-pocket costs;

  • Retired players with at least 10 years of service would be offered the same coverage as the seven-to-nine year players, and would include coverage for their entire family;

  • Retired players with three-nine years of service who are eligible for Medicare would be offered a $0 deductible and $0 co-pay plan along with a low-cost prescription drug plan; those with 10+ years of service to receive this coverage for themselves and their spouse.

  • The open enrollment period for retired players would begin this fall, with coverage beginning on January 1, 2017.

This is a good thing.

It also could become a bargaining point in Collective Bargaining Agreement negotiations. Should current players face the entire burden of insuring retired players, or should owners split the cost? (The fact that the question is even being posed paints players in a positive light.)

But back to the bigger point: This is a good thing. It’ll help retired players who need it, retired players who helped position the current generation to afford this. Kudos to the union for stepping up.

Report: Bulls’ Cristiano Felicio ‘strong favorite’ to replace Anderson Varejao on Brazilian Olympic team

CHICAGO, IL - FEBRUARY 19: Cristiano Felicio #6 of the Chicago Bulls looks to pass against the Toronto Raptors at the United Center on February 19, 2016 in Chicago, Illinois. The Bulls defeated the Raptors 116-106. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using the photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jonathan Daniel/Getty Images)
Jonathan Daniel/Getty Images
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Warriors center Anderson Varejao will miss the Rio Olympics due to a back injury.

Where will Team Brazil turn now?

Likely to Bulls center Cristiano Felicio.

Marc Stein of ESPN:

Felicio came on strong late last season. He puts his 6-foot-10, 275-pound frame to good use protecting the paint and rebounding. He showed potential as passer and mid-range shooter, too.

At age 24, he’s a candidate to break out in the Olympics.

If he’s not ready, Brazil can turn to a steady veteran at center, Nene.

Report: Equipment staffer punched by Blake Griffin no longer works for Clippers

Los Angeles Clippers forward Blake Griffin stands on the court as equipment manager Matias Testi, left, stands behind the bench during the second half of an NBA basketball game, Thursday, Feb. 18, 2016, in Los Angeles. Griffin broke his hand last month when he punched Testi in the face. The Clippers won 105-86. (AP Photo/Mark J. Terrill)
AP Photo/Mark J. Terrill
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Blake Griffin broke his hand punching Clippers equipment manager Matias Testi in January.

Make that former Clippers equipment manager Matias Testi.

TMZ:

The L.A. Clippers equipment staffer who was punched in the face by Blake Griffin during a fight in Toronto earlier this year is off the team — and will NOT be back for the ’16/’17 season … TMZ Sports has learned.

We spoke with a rep for the Clippers who confirmed Matias Testi “no longer works for the team.”

#Family