How the NBA came to own Christmas Day

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How big is Christmas Day to the NBA?

Look at it this way: Last year’s Christmas Day game between the Miami Heat and Oklahoma City Thunder drew more viewers (9.6 million people) than all but one playoff game prior to the NBA Finals (that was Game 7 of the Eastern Conference Finals between Miami and Indiana).

On the whole in 2012, 33 million people tuned in to watch the NBA on Christmas Day.

For a lot of casual sports fans Christmas Day is the day the NBA tips off — they have followed their fantasy football team closely all fall, and while the NBA started playing a couple of months ago they have only been watching out of the corner of their eye.

That changes on Christmas Day because the NBA has worked over the years to own that day of the sports calendar — once you get your new 70-inch flat screen installed you turn on some hoop because the NBA has put forward showcase games.

“The NBA on Christmas is a tradition dating back almost 70 years,” said Michael Bass, the NBA’s Senior Vice President, Marketing Communications. “Each year, our goal is to provide fans with the most compelling contests based on storylines, rivalries, player matchups, and the history and tradition of the teams and the players. Christmas Day is always one of the most watched days on the NBA calendar.”

Yes, 70 years.

The NBA had its first NBA Christmas games in 1947. Three games were played that day and it worked so well there were four the next year. Then six in 1949. Since then the number of games has fluctuated but the NBA has been consistent in making its presence felt on that day. While the NFL and college football have had some games, the NBA makes sure on showcase matchups.

It is the day that ABC starts its broadcast of NBA games, taking advantage of those matchups.

For the past six years the NBA has settled on five games — a full late that tips off at noon Eastern and features the biggest names in the sport. This year you get to see LeBron James, Kevin Durant, Carmelo Anthony (if healthy after tweaking his ankle Monday), Dwyane Wade, Dwight Howard, Tim Duncan, Chris Paul, Stephen Curry and more. (The games are Bulls at the Nets, Thunder at Knicks, Heat at Lakers, Rockets at Spurs, and Clippers at Warriors.)

“The players love it,” said former NBA coach and current NBC analyst Stan Van Gundy. “The are big games with big audiences and they want to be in those games.

“I never liked the Christmas Day games and wish the NBA would stop playing them. I got fined for my opposition to the games. Christmas should be a day for family. For the players and coaches, even though I don’t like it, at least we benefit financially from the NBA TV contracts. But for the ushers, security people, ticket takers, concession workers etc. they are paid low wages, but have to work on Christmas because the NBA cares about little other than how much money they can make.”

Like Christmas itself, the NBA on Christmas Day can come off as all about the marketing and commercialism. For example you have the shoe brands breaking out special Christmas Day editions of players’ signature shoes.

In addition, this year for Christmas Adidas has designed and the players will wear a special edition sleeved NBA jerseys with an oversized logo — which are available for purchase online, not so coincidentally. LeBron has already said the Heat’s shooters don’t like them, but the reality remains the league thinks it can sell more jerseys with sleeves so you are going to see a lot of those.

Still, just like all things Christmas, if you look past the commercialism you see something good. Something pure.

In this case great basketball played by the best in the world.

Like the time more than 50 years ago Jerry West dropped 47 on the Knicks in Madison Square Garden to lead the Lakers to a win. Or in 1984 when Bernard King had 60 points (but the Knicks still lost). Or LeBron’s first Christmas Day game when he had 34 points but was outdone by Tracy McGrady who had 41 points and 11 assists.

“As a player, you know the whole world is watching,” said former player an NBA coach Byron Scott, while working for NBA TV. “The Christmas and New Year’s Eve [games] have the spirit of happiness. You just opened a bunch of gifts, the kids are running around, maybe they’ve gotten a jersey or two from their favorite player and everyone is watching. So [all the players] try and put on their best performance.”

And those performances are how the NBA really came to own Christmas.

Stephen Curry scores 29, leads Warriors’ rally over Spurs 110-98

Associated Press
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SAN ANTONIO (AP) — Stephen Curry scored 29 points, Klay Thompson had 23 and the Golden State Warriors rallied from a 22-point deficit in the opening quarter to beat the San Antonio Spurs 110-98 on Wednesday night for their ninth straight win.

Golden State extended its lead over San Antonio to 3 1/2 games for the league’s best record, beating the Spurs for the first time in three meetings this season.

Kawhi Leonard had 19 points and five assists for San Antonio. Leonard shot 7 for 20 from the field while being guarded by a rotation of defenders.

The Spurs had a five-game winning streak halted in inglorious fashion. San Antonio got off to its best start of the season two days after dismantling Cleveland in a 29-point victory. The Spurs raced to a 33-17 lead in the opening quarter, matching their largest lead of the season after the first quarter.

Andre Iguodala‘s 20-foot fadeaway jumper off one leg in the final seconds kept the Warriors from matching a season-low for points in the opening period.

Iguodala finished with 14 points.

Golden State rallied from that horrendous start, overcoming a 22-point deficit in the first quarter to take its first lead at 59-57 on Thompson’s 3-pointer 1:20 into the second half.

The Warriors outscored the Spurs 93-65 after the first quarter.

Golden State finished 13 for 26 on 3-pointers after shooting 2 of 5 on 3-pointers in the first quarter. San Antonio had 14 turnovers in the final three quarters.

Warriors forward David West, who was met with a chorus of boos upon entering the game, finished with 15 points. West signed with Golden State in the offseason after playing for San Antonio last season on a discounted contract.

Manu Ginobili had 18 points for San Antonio, and LaMarcus Aldridge added 17.

TIP-INS

Warriors: Golden State forward Kevin Durant worked out on the court before the game, but remains sidelined by an injured left knee. Warriors coach Steve Kerr said there is no update on a possible return, but is encouraged that Durant is moving well and progressing. Durant played a “hard” 1-on-1 against Golden State assistant coach Willie Green earlier in the day. “Kevin got him pretty good,” Kerr said. “It’s a good sign. If Willie had beaten him, I would have been worried.” … Curry has 289 3-pointers this season, second-most in league history, surpassing the 286 he made in 2015. Curry set the league record with 402 3s last season. … Golden State has seven winning streaks of at least seven games in three seasons under Kerr.

Spurs: Ginobili has played 987 regular-season games in his career, tying Hall of Famer David Robinson for third all-time in franchise history behind Tony Parker (1,136) and Tim Duncan (1,392). … PG Patty Mills has 582 career 3-pointers, one more than Hall of Famer Michael Jordan. … San Antonio coach Gregg Popovich said rookie Dejounte Murray is progressing slowly, but remains out with a left groin injury. … San Antonio has eight games remaining, including four at home. … The Spurs are 106-57 overall against the Warriors.

 

Grizzlies beat slumping Pacers, who fall into tie for final playoff spot

AP Photo/Brandon Dill
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MEMPHIS, Tenn. (AP) — Mike Conley matched his career high with seven 3-pointers on his way to 36 points, helping the Memphis Grizzlies rout the Indiana Pacers 110-97 on Wednesday night.

Vince Carter had 21 points and eight rebounds, and Zach Randolph finished with 17 points as Memphis snapped a four-game losing streak. Conley went 13 for 21 from the field.

Paul George led the Pacers with 22 points, Aaron Brooks, who provided an early spark from outside the arc, had 18 points, and Thaddeus Young finished with 16.

Indiana lost for the fourth time in five games.

Memphis played without All-Star center Marc Gasol, who missed his third straight game with a left foot strain. But Conley helped the Grizzlies get off the fast start, and Pacers were never able to catch up.

Memphis led by as many as 22 in the second quarter and carried a 72-53 advantage into the break. Conley scored 22 points in the first half, and the Grizzlies went 10 for 17 from beyond the arc in the first two periods.

Brooks made four 3-pointers and scored 14 in the first half for Indiana.

The Grizzlies led 96-79 after three, and the sliding Pacers never threatened in the fourth.

Indiana (37-38) dropped into a tie with Miami for the last spot in the Eastern Conference playoff race. Both are two games behind Milwaukee and Atlanta.

The Heat, Bucks and Hawks all won Wednesday night.

TIP-INS

Pacers: Brooks made a 3-pointer in the first quarter to reach 800 for his career. … Indiana dropped to 0-8 in road games on the second night of a back-to-back.

Grizzlies: JaMychal Green was out with left shoulder soreness. That caused Memphis to use its 22nd different starting lineup this season. … Memphis scored 38 points in the first quarter, matching its highest point total for any quarter this season. … Memphis has made at least 10 3-pointers in 36 games. … In the third quarter, Carter passed Ray Allen (24,505) for 22nd in NBA history for career points scored. … Reserve guard Andrew Harrison left in the third quarter with a right ankle injury.

PACERS HOMECOMINGS

Pacers forward Thaddeus Young played high school basketball in Memphis and still lives there. Pacers guard Monta Ellis has a home in the Eads community east of Memphis.

HOME STRETCH

Memphis (41-34), which sits seventh in the Western Conference playoff race, has a beneficial schedule down the stretch. Of its seven remaining games, five are at home, and five are against teams with losing records.

UP NEXT

Pacers: Visit Toronto on Friday.

Grizzlies: Host the Dallas Mavericks on Friday.

Three Mavericks teammates restrain Devin Harris, who still gets ejected (video)

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NEW ORLEANS (AP) — Dallas guard Devin Harris was ejected from Wednesday night’s 121-118 loss to New Orleans after angrily protesting calls made by official Ben Taylor.

Harris was assessed two quick technical fouls by Taylor, the first after Harris protested Taylor’s decision to whistle him for a personal foul when he collided with Pelicans’ guard Jordan Crawford.

The impact with Crawford sent Harris crashing to the court, marking the second time in the period that Harris had gone down hard. The first time, no foul was called when a collision with Pelicans’ guard E'Twaun Moore left Harris flat on his back.

When Harris was assessed the first technical, he went into a tirade and had to be restrained by teammates as he advanced toward Taylor. That triggered his ejection.

Bucks’ Malcolm Brogdon beats shot clock, Celtics with dagger (video)

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Who should win Rookie of the Year?

Joel Embiid has been, by far, the best rookie while on the court, but a season-ending injury will limit him to just 31 games. Malcolm Brogdon has been next best over the full course of the season. Dario Saric is making a heck of a finishing kick, and with a couple weeks left, he can still catch Brogdon.

But Brogdon got his own late signature moment in the Bucks’ 103-100 win over the Celtics tonight.

With the Bucks up one in the final seconds and the shot clock nearing expiration, Brogdon hit an off-balance jumper with 3.9 seconds left to produce the final margin.

Milwaukee’s win drops Boston (48-27) to second in the Eastern Conference, behind only the Cavaliers (47-26). The Bucks (39-36) keep pace with the Hawks in a tie for fifth.