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How the NBA came to own Christmas Day

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How big is Christmas Day to the NBA?

Look at it this way: Last year’s Christmas Day game between the Miami Heat and Oklahoma City Thunder drew more viewers (9.6 million people) than all but one playoff game prior to the NBA Finals (that was Game 7 of the Eastern Conference Finals between Miami and Indiana).

On the whole in 2012, 33 million people tuned in to watch the NBA on Christmas Day.

For a lot of casual sports fans Christmas Day is the day the NBA tips off — they have followed their fantasy football team closely all fall, and while the NBA started playing a couple of months ago they have only been watching out of the corner of their eye.

That changes on Christmas Day because the NBA has worked over the years to own that day of the sports calendar — once you get your new 70-inch flat screen installed you turn on some hoop because the NBA has put forward showcase games.

“The NBA on Christmas is a tradition dating back almost 70 years,” said Michael Bass, the NBA’s Senior Vice President, Marketing Communications. “Each year, our goal is to provide fans with the most compelling contests based on storylines, rivalries, player matchups, and the history and tradition of the teams and the players. Christmas Day is always one of the most watched days on the NBA calendar.”

Yes, 70 years.

The NBA had its first NBA Christmas games in 1947. Three games were played that day and it worked so well there were four the next year. Then six in 1949. Since then the number of games has fluctuated but the NBA has been consistent in making its presence felt on that day. While the NFL and college football have had some games, the NBA makes sure on showcase matchups.

It is the day that ABC starts its broadcast of NBA games, taking advantage of those matchups.

For the past six years the NBA has settled on five games — a full late that tips off at noon Eastern and features the biggest names in the sport. This year you get to see LeBron James, Kevin Durant, Carmelo Anthony (if healthy after tweaking his ankle Monday), Dwyane Wade, Dwight Howard, Tim Duncan, Chris Paul, Stephen Curry and more. (The games are Bulls at the Nets, Thunder at Knicks, Heat at Lakers, Rockets at Spurs, and Clippers at Warriors.)

“The players love it,” said former NBA coach and current NBC analyst Stan Van Gundy. “The are big games with big audiences and they want to be in those games.

“I never liked the Christmas Day games and wish the NBA would stop playing them. I got fined for my opposition to the games. Christmas should be a day for family. For the players and coaches, even though I don’t like it, at least we benefit financially from the NBA TV contracts. But for the ushers, security people, ticket takers, concession workers etc. they are paid low wages, but have to work on Christmas because the NBA cares about little other than how much money they can make.”

Like Christmas itself, the NBA on Christmas Day can come off as all about the marketing and commercialism. For example you have the shoe brands breaking out special Christmas Day editions of players’ signature shoes.

In addition, this year for Christmas Adidas has designed and the players will wear a special edition sleeved NBA jerseys with an oversized logo — which are available for purchase online, not so coincidentally. LeBron has already said the Heat’s shooters don’t like them, but the reality remains the league thinks it can sell more jerseys with sleeves so you are going to see a lot of those.

Still, just like all things Christmas, if you look past the commercialism you see something good. Something pure.

In this case great basketball played by the best in the world.

Like the time more than 50 years ago Jerry West dropped 47 on the Knicks in Madison Square Garden to lead the Lakers to a win. Or in 1984 when Bernard King had 60 points (but the Knicks still lost). Or LeBron’s first Christmas Day game when he had 34 points but was outdone by Tracy McGrady who had 41 points and 11 assists.

“As a player, you know the whole world is watching,” said former player an NBA coach Byron Scott, while working for NBA TV. “The Christmas and New Year’s Eve [games] have the spirit of happiness. You just opened a bunch of gifts, the kids are running around, maybe they’ve gotten a jersey or two from their favorite player and everyone is watching. So [all the players] try and put on their best performance.”

And those performances are how the NBA really came to own Christmas.

John Stockton working with Bucks point guards at training camp

SACRAMENTO, CA - APRIL 30:  John Stockton #12 of the Utah Jazz dribbles in Game five of the Western Conference Quarterfinals against the Sacramento Kings during the 2003 NBA Playoffs at Arco Arena on April 30, 2003 in Sacramento, California.  The Kings won 111-91.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by: Jed Jacobsohn/Getty Images)
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The Bucks are coached by one of the greatest point guards in NBA history, Jason Kidd. But Kidd invited another legend of the position to camp to work with his point guards. John Stockton, the NBA’s all-time leader in assists and steals, was at Bucks practice on Thursday working with Michael Carter-Williams, Matthew Dellavedova and Giannis Antetokounmpo.

Not a bad person to learn from, especially since the Bucks have one of the weakest point-guard positions in the league.

Blake Griffin says he’s working on improving his three-point shot

LOS ANGELES, CA - DECEMBER 21:  Blake Griffin #32 of the Los Angeles Clippers shoots a jumper over Serge Ibaka #9 of the Oklahoma City Thunder during a 100-99 loss to the Thunder at Staples Center on December 21, 2015 in Los Angeles, California.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and condition of the Getty Images License Agreement.  (Photo by Harry How/Getty Images)
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2016-17 is going to be a big year for Blake Griffin. He missed much of last season with a quad injury and a broken hand stemming from a punching incident, and he has the ability to opt out of his contract next summer. When Griffin was healthy, he was his usual All-Star self for the Clippers, but he played just 35 games. He’s healthy now, at the start of training camp, and he says he wants to improve his three-point shot.

From Dan Woike of the Orange County Register:

“I want to be someone who shoots from there confidently, for sure,” Griffin said after Thursday’s practice at UC Irvine’s Bren Events Center. “A lot of us power forwards, our strength is inside or our versatility. You look at the best power forwards, Anthony Davis, LaMarcus (Aldridge), Draymond (Green) … they can all shoot but they can all put the ball on the floor and they can all score inside. I don’t necessarily think falling in love with the 3-point shot is a good idea, but shooting it confidently from there is great.”

Not only has Griffin not hit his threes in his career (his overall mark from beyond the arc is an awful 27.1 percent) but he doesn’t take very many of them. The most threes he’s ever shot in a season is 44 in 2013-14, and he hit 12 of them. Griffin is only 27, so he’s theoretically not done improving as a player, but it’s hard to imagine a dramatic jump this far along when that hasn’t been a part of his game at all to this point.

 

Steve Kerr endorses shorter preseason to limit back-to-backs

OAKLAND, CA - JUNE 19:  Steve Kerr of the Golden State Warriors speaks to members of the media after being defeated by the Cleveland Cavaliers in Game 7 of the 2016 NBA Finals at ORACLE Arena on June 19, 2016 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Thearon W. Henderson/Getty Images)
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There are too many preseason games. The NBA has its reasons for playing them — namely, to allow for games in non-NBA markets — and sometimes they can be valuable for teams to experiment with rotations. But most teams play seven or eight preseason games, which is unnecessary. Warriors coach Steve Kerr agrees, according to the San Francisco Chronicle‘s Connor Letourneau:

“I kind of like the idea that’s been tossed around the last couple summers to start the regular season a little earlier, maybe a week early,” Kerr said Thursday afternoon after Warriors practice. “Play five exhibition games instead of eight. I kind of like that, just so you have fewer back-to-backs in the regular season.”

The NBA has floated the idea in the past of cutting the number of preseason games in order to stretch out the regular season, thereby lessening the burden of travel and back-to-backs. The NBA has made an effort this season to cut down on back-to-backs, and this would be a logical way to do that.

Hornets’ Batum won’t let big contract affect how he plays

MIAMI, FL - APRIL 20: Nicolas Batum #5 of the Charlotte Hornets drives on Joe Johnson #2 of the Miami Heat  during game two of the Eastern Conference Quarterfinals of the 2016 NBA Playoffs at American Airlines Arena on April 20, 2016 in Miami, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Mike Ehrmann/Getty Images)
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CHARLOTTE, N.C. (AP) Nicolas Batum said he isn’t planning to alter how he plays the game after signing a five-year, $120 million contract with the Charlotte Hornets.

And that’s just fine with coach Steve Clifford.

Clifford said Batum doesn’t need to put additional pressure on himself to score just because he’s now the highest-paid player in Hornets history. He told him to play how he plays.

“You don’t change the nature of how you play. I think guys get messed up with that,” Clifford said. “… I don’t think you try to reinvent yourself because the money changed. We gave him the money because he played so well. In my opinion he was an All-Star-caliber player last season when healthy.”

Batum was acquired in a trade with Portland before last season and turned out to be a gem for Charlotte, which won 48 games and tied for the third-best record in the Eastern Conference. Batum averaged a career-high 14.9 points and 5.6 assists while becoming one of the team’s top three go-to options.

Batum said he’s learned from experience that it’s not worth putting pressure on himself just because he signed a big contract.

He did in that 2012 after inking a four-year, $46 million deal to remain with the Portland Trail Blazers. While he still played well, he said it was pointless.

“I was a young guy at the time and I didn’t know what to expect,” Batum said. “Now I know. I know what I have to go through right now. I know what the views of the media and the public will be. I know that, and I’m good with it.”

For Batum, pressure no longer enters the equation because the Hornets trust him and believe in him.

“It’s more relief than pressure,” Batum said.

The Hornets made re-signing him their No. 1 priority, offering the Frenchman a huge deal about an hour into the free-agency signing period. Batum also received several offers from other teams shortly after the deadline, which he called flattering.

The 6-foot-8, 200-pound Batum enters the season as Charlotte’s best all-around player and a favorite among teammates.

“Guys are so much more comfortable when he’s out there on the floor because he makes it so much easier at both ends,” forward Marvin Williams said.

Williams said there’s a naturalness to Batum’s game, and he’s incredibly unselfish – he’s always looking for the better shot option.

“He likes to make the assist, and he likes to get everyone involved,” Williams said. “I think that is why so many people like playing with him. It’s why I love playing with him.”

And why Clifford views him as irreplaceable.

When Batum went down in the second half of last season with an ankle injury, the Hornets struggled to find their rhythm.

“He’s not a numbers guy to me,” Clifford said. “People can say, `Well, he’s making this or he’s making that (much money),’ but if he plays at the level he played at last year when he was healthy, we have a chance to be a really good team.”

The Hornets continue to work on 5-on-5 scrimmages extensively during practice as Clifford gets a feel for his team.

But there were several key players missing on Thursday.

Point guard Kemba Walker (knee) and center Cody Zeller (knee) remained out of practice while rehabbing from injuries. Guard Jeremy Lamb did not practice after stepping on a basketball and twisting his ankle, while Brian Roberts was held out after injuring his hamstring when he slipped on some water on the court. Clifford said he hopes to have Lamb and Roberts back in a few days.