courtesy Bobcats.com

Charlotte unveils new Hornets logo and brand identity for 2014-15 season

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We received word back in May that Charlotte’s NBA franchise would be changing its nickname back to the Hornets beginning in the 2014-15 NBA season, and the team officially unveiled its logos and brand identity at a halftime ceremony on Saturday.

From the official release:

“The primary logo utilizes the purple and teal color palette and features an aggressive-looking hornet that is ready to attack. Its piercing eyes, raised antennae, expanded wings and pointed stinger depict its relentless intensity. Incorporated within the logo is a basketball that doubles as the hornet’s body. The Charlotte Hornets wordmark is written across the insect. The logo contains several odes to that of the original Hornets with its white wings, white accents within its eyes, a stinger and the inclusion of a basketball.

“The logo represents several characteristics of actual hornets, including their swarming and attacking nature, along with their fierceness and relentlessness when protecting their nests. These same characteristics connect with the city of Charlotte itself. The city’s rebelliousness, aggressiveness and protective attributes date to the Revolutionary War when British commander General Cornwallis referred to Charlotte as “a hornet’s nest of rebellion.” …

“The secondary logo features a side view of the hornet in an attacking position with elongated wings, aggressive eyes and extended stinger. The body once again consists of a basketball, while the curled body shape represents the letter “C” for the city of Charlotte. It also consists of the purple and teal colors like the primary logo.

“The Hornets wordmark includes the word Charlotte in teal written above the purple Hornets name. The entire brand identity – logos and wordmark – was designed in collaboration with senior executives within the Bobcats organization; Jordan Brand, a division of Nike; and the NBA’s Global Merchandising Group. Both Jordan Brand and Nike have a long history of working with professional teams and universities in developing brand identities and utilize some of the world’s most highly recognized designers.”

All of this is very cool — fans both locally and nationally seem to relate to the original nickname and color scheme, and are looking forward to the change taking place. The primary and secondary logos can be viewed below, and for all things Hornets in the future check out BackBuzzCity.com.

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James Harden reveals he’s playing through ankle injury

AP Photo/Sue Ogrocki
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James Harden didn’t lead the Rockets in scoring in their Game 4 win over the Thunder yesterday.

He didn’t even rank second – or third.

Nene, Eric Gordon and Lou Williams each outscored Harden, who scored 16 points on 5-for-16 shooting, including 0-for-7 on 3-pointers.

What happened to the Houston star?

Calvin Watkins of ESPN:

Houston Rockets star guard James Harden said he has been hobbled by an ankle injury that occurred in Game 3 of this first-round series against the Oklahoma City Thunder.

Harden made the revelation to ESPN’s Lisa Salters after the Rockets’ 113-109 Game 4 victory on Sunday afternoon.

“It was pretty tough; we don’t make excuses,” Harden said in a news conference when asked about his health. “We just try to go out there and get the job done. You build trust, and trust in your teammates all year long. When there’s moments like this, guys step up and they did tonight. We have another opportunity in a few days to go out there and win on our home court, and we’re going to have to get off to a really good start.”

Many players are grinding through injuries this time of year. Is Harden’s exceptionally bad? There’s no way of telling from the outside.

But he didn’t look quite right in Game 4, and if he’s hobbled, that opens the door slightly wider for Oklahoma City to come back from its 3-1 deficit.

Video Breakdown: Rockets launch Eric Gordon from 3-point range against Thunder in Game 4

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The Houston Rockets beat the Oklahoma City Thunder on Sunday, 113-109, and now the series heads back to Texas with the Rockets in the lead, 3-1.

Houston and OKC played a weird game, with Nene scoring 28 points off the bench for the Rockets and serious mischief in the final moments. The end of the game included a purposely missed free throw by Steven Adams that allowed Russell Westbrook to grab a quick 3-pointer and a missed call when James Harden shoved Alex Abrines out of the way like an NFL tackle.

While the Rockets didn’t shoot a stellar percentage from 3-point range — just 31.5 percent — they still knocked down 11 buckets from deep. Part of that action was a play run for Sixth Man of the Year candidate Eric Gordon that included a little semi-Pistol action, and a stagger screen that allowed Gordon to work his way free.

I picked this play to go over this week because it exemplifies just how committed to the 3-point shot the Rockets are. Plus, Gordon ran around three screens just to get this one bucket, which is always fun to see.

Watch the full video breakdown above.

Jimmy Butler on Marcus Smart dustup: ‘He’s not about that life. So, he’s calming down’

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Marcus Smart and Jimmy Butler had to be separated during the Celtics’ Game 4 win over the Bulls after Smart pushed Butler, who was hounding him defensively in the backcourt.

Butler:

As far as the Marcus Smart situation goes, he’s a great actor. Acting tough, that’s what he does. But I don’t think he’s about that, and I’m the wrong guy to get in my face. So, he needs to take it somewhere else because I’m not the one for that.

Was that their first run-in? Butler:

That’s the first time. Last time, too. We’re not going to sit here and get in each other’s faces like that. Like I said, he’s not about that life. So, he’s calming down.

The Bulls, who’ve lost two straight to allow Boston to tie the series 2-2, is angling for any edge. Butler tried to intimidate Smart on the court, and the Chicago wing might actually rattle the too easily shakable Smart with his postgame comments.

The irony: Some might say Butler, who did come up hard, lost touch with his roots as he entered stardom. I don’t buy that, at least not majorly.

But even if both – or neither – are posturing to any degree, this will be a matchup to watch in Game 5.

Remembering former NBA official Jess Kersey, who passed away Saturday

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Jess Kersey, who officiated more than 2,200 NBA games, including being part of 19 NBA Finals, passed away over the weekend, losing his battle with cancer at age 76.

Kersey was a well-respected official who feared nothing. Maybe the most remembered image of Kersey is him trying to break up a fight between Mitch Kupchak and Hakeem Olajuwon, essentially trying to tackle Olajuwon with his head in Olajuwon’s chest and his arms wrapped around him. Kersey got in the middle of everything if that was what was required.

Our thoughts go out to the Kersey family for their loss.