Charlotte unveils new Hornets logo and brand identity for 2014-15 season


We received word back in May that Charlotte’s NBA franchise would be changing its nickname back to the Hornets beginning in the 2014-15 NBA season, and the team officially unveiled its logos and brand identity at a halftime ceremony on Saturday.

From the official release:

“The primary logo utilizes the purple and teal color palette and features an aggressive-looking hornet that is ready to attack. Its piercing eyes, raised antennae, expanded wings and pointed stinger depict its relentless intensity. Incorporated within the logo is a basketball that doubles as the hornet’s body. The Charlotte Hornets wordmark is written across the insect. The logo contains several odes to that of the original Hornets with its white wings, white accents within its eyes, a stinger and the inclusion of a basketball.

“The logo represents several characteristics of actual hornets, including their swarming and attacking nature, along with their fierceness and relentlessness when protecting their nests. These same characteristics connect with the city of Charlotte itself. The city’s rebelliousness, aggressiveness and protective attributes date to the Revolutionary War when British commander General Cornwallis referred to Charlotte as “a hornet’s nest of rebellion.” …

“The secondary logo features a side view of the hornet in an attacking position with elongated wings, aggressive eyes and extended stinger. The body once again consists of a basketball, while the curled body shape represents the letter “C” for the city of Charlotte. It also consists of the purple and teal colors like the primary logo.

“The Hornets wordmark includes the word Charlotte in teal written above the purple Hornets name. The entire brand identity – logos and wordmark – was designed in collaboration with senior executives within the Bobcats organization; Jordan Brand, a division of Nike; and the NBA’s Global Merchandising Group. Both Jordan Brand and Nike have a long history of working with professional teams and universities in developing brand identities and utilize some of the world’s most highly recognized designers.”

All of this is very cool — fans both locally and nationally seem to relate to the original nickname and color scheme, and are looking forward to the change taking place. The primary and secondary logos can be viewed below, and for all things Hornets in the future check out



Jimmy Butler shrugs off idea he’s a “diva”

Chicago Bulls' Jimmy Butler goes up for a dunk past Charlotte Hornets' Marvin Williams during the first half of an NBA preseason basketball game Monday, Oct. 17, 2016, in Chicago. (AP Photo/Charles Rex Arbogast)
Associated Press
Leave a comment

The Chicago Bulls traded Derrick Rose to New York, in hopes that the locker room, “whose team is this?” drama would head East with him. This is Jimmy Butler‘s team, with Dwyane Wade now assisting.

But the drama isn’t gone yet.

On their way out the door, the camps around Rose and Joakim Noah tried to paint Butler as a Diva who was the real problem. When Joe Cowley of the Chicago Sun-Times asked Butler about it, he basically laughed off the idea.

“Am I a diva? I don’t call it that,’’ Butler said before Thursday’s 97-81 loss to Atlanta in their final preseason game. “My will to win rubs people the wrong way sometimes. I can blame it on that, but won’t apologize for it. Never will.

“As far as that talk goes, I don’t care. I’m going to keep working and if people don’t like it, people want to say what they want to say, that’s fine. I know, and I think these guys know, where my heart is and how I want to do right by everybody.’’

Rose and Noah thought Butler tried to jump the line to be the leader of the team, which they saw as still their right as the veterans. Butler didn’t care what they thought then, he certainly doesn’t now.

What matters more, Nicola Mirotic and Doug McDermott and Bobby Portis don’t care, and they are the guys still there.

Who will finish with the better record, Bulls or Knicks, is one of my favorite subplots of the NBA season.

Spurs Danny Green has strained quadricep, out three weeks

SAN ANTONIO,TX - APRIL 30: Fans celebrate a three with Danny Green #14 of the San Antonio Spurs against the Oklahoma City Thunder during game one of the Western Conference Semifinals for the 2016 NBA Playoffs at AT&T Center on April 30, 2016 in San Antonio, Texas. NOTE TO USER: User expressly acknowledges and agrees that , by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ronald Cortes/Getty Images)
Getty Images
Leave a comment

The Spurs are counting on Danny Green to regain his top-flight “3&D” form this season and give them another defender and weapon when they go up against that potential juggernaut out West. And the Clippers, too.

But that comeback is getting off to a slow start, the team announced Friday.

This likely means a little more run for Manu Ginobili and Kevin Martin to start the season, plus some funky lineups from Gregg Popovich.

Green played great defense last season but struggled from three (where 60 percent of his attempts are taken). Green shot 33.2 percent from deep on the season, which is well below his career average of 40.3 percent (and last year’s down numbers were buoyed by a red-hot January, he was much worse the rest of the season).

It’s something for Spurs fans to monitor, they need to get his legs right before his shot can return.

PBT Extra: Who wins MVP, other NBA end-of-season awards?

Leave a comment

The NBA’s award season seems more wide open than ever.

Ben Simmons was going to enter the season as the heavy favorite to win Rookie of the Year, but with him out injured the door is flung open to a lot of players. Coach of the Year is always a game of “which coach exceeds expectations.” Even MVP seems more open with Stephen Curry and Kevin Durant — the award winners the past three seasons — teamed up in the Bay Area.

In this latest PBT Extra I throw out my predictions for the awards, but let’s get on with the games next week and see who earns them.

Sixers Nerlens Noel to miss time following surgery on sore knee

CAMDEN, NJ - SEPTEMBER 26: Nerlens Noel #4 of the Philadelphia 76ers looks on during media day on September 26, 2016 in Camden, New Jersey. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Mitchell Leff/Getty Images)

During the ProBasketballTalk podcast with Sixers coach Brett Brown, you could hear the frustration in his voice. He has all these talented young front line players — Joel Embiid, Nerlens Noel, Ben Simmons, Dario Saric, Jahlil Okafor — but he can’t begin to figure out how they all fit together if he can’t get them on the court at the same time.

That problem just got worse.

The Sixers announced that Nerlens Noel will miss time following surgery to deal with soreness in his left knee. Here is the word from the press release itself:

During the normal course of evaluation and treatment for his left adductor strain, which was identified on October 6, Noel reported localized soreness in his left knee. After consulting with multiple specialists, the source of the soreness was identified as inflamed plica. Noel has elected to address the injury via a minor surgical procedure in the coming days.

The team gives no timeline for Noel’s return. Soreness from the plica — a band of tissue around the knee that is not important following birth — happens in some players and can be fixed by an arthroscopic surgery that removes the area being irritated. While the surgery is minor, it usually takes around six weeks to bounce back from this.

That likely means a little more run for Jahlil Okafor (just coming back from an injury of his own) and Richaun Holmes. But it’s just another injury setback for a Sixers team plagued by them.

The Sixers also announced that Jerryd Bayless will not have surgery on his wrist, but will remain out and be evaluated in two weeks.