courtesy Bobcats.com

Charlotte unveils new Hornets logo and brand identity for 2014-15 season

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We received word back in May that Charlotte’s NBA franchise would be changing its nickname back to the Hornets beginning in the 2014-15 NBA season, and the team officially unveiled its logos and brand identity at a halftime ceremony on Saturday.

From the official release:

“The primary logo utilizes the purple and teal color palette and features an aggressive-looking hornet that is ready to attack. Its piercing eyes, raised antennae, expanded wings and pointed stinger depict its relentless intensity. Incorporated within the logo is a basketball that doubles as the hornet’s body. The Charlotte Hornets wordmark is written across the insect. The logo contains several odes to that of the original Hornets with its white wings, white accents within its eyes, a stinger and the inclusion of a basketball.

“The logo represents several characteristics of actual hornets, including their swarming and attacking nature, along with their fierceness and relentlessness when protecting their nests. These same characteristics connect with the city of Charlotte itself. The city’s rebelliousness, aggressiveness and protective attributes date to the Revolutionary War when British commander General Cornwallis referred to Charlotte as “a hornet’s nest of rebellion.” …

“The secondary logo features a side view of the hornet in an attacking position with elongated wings, aggressive eyes and extended stinger. The body once again consists of a basketball, while the curled body shape represents the letter “C” for the city of Charlotte. It also consists of the purple and teal colors like the primary logo.

“The Hornets wordmark includes the word Charlotte in teal written above the purple Hornets name. The entire brand identity – logos and wordmark – was designed in collaboration with senior executives within the Bobcats organization; Jordan Brand, a division of Nike; and the NBA’s Global Merchandising Group. Both Jordan Brand and Nike have a long history of working with professional teams and universities in developing brand identities and utilize some of the world’s most highly recognized designers.”

All of this is very cool — fans both locally and nationally seem to relate to the original nickname and color scheme, and are looking forward to the change taking place. The primary and secondary logos can be viewed below, and for all things Hornets in the future check out BackBuzzCity.com.

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Spurs coach Gregg Popovich on resting players: “It’s complicated … kind of like healthcare”

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San Antonio Spurs coach Gregg Popovich, along with LeBron James, has been at the center of the discussion about resting players in the NBA. The legendary coach has been credited with the idea to rest star players en masse during the season to save them for the playoffs. Meanwhile, after the Cavaliers sat LeBron James, Kyrie Irving, and Kevin Love during a primetime matchup on ESPN, the team received a call from the league.

Commissioner Adam Silver has been active in talking about the issue as of late, and has even issued a memo to team owners to be considerate about resting players.

Popovich, meanwhile, thinks the issue isn’t quite as easy to clear up. Speaking with ESPN, the Spurs coach noted that each party in an NBA team has a different role and goal, and that sometimes those goals pull opposite each other.

Additionally, Popovich said asking owners to step in to make a decision over a coach or GM could be a serious issue.

Via ESPN:

But we all have different roles, different jobs, and different goals. We can’t satisfy everybody. But I think that every owner’s gonna be different. I think it’s a slippery slope, and makes it difficult to keep trust, and camaraderie to the degree that I think you have to have to be successful in this league if owners get too involved in what coaches and GMs are doing.”

“I think keeping owners informed about what’s going on is mandatory, and having input is fine,” Popovich said. “But I think there has to be an understanding that coaches and GMs have brains also, and we know who pays the bills. It’s a slippery slope, I think, if owners got too involved in that process. That trust relationship in those three areas is really important in creating a culture and making something that can be long-lasting.

What Popovich is basically pointing out is that GMs and coaches are hired to be the basketball minds for a reason. Having owners meddle in day-to-day decisions like resting players could muddy that relationship.

The San Antonio coach did concede that the best idea might be to rest players when they are at home, in front of home crowds who are more likely to have already seen their top players that season simply due to repetition. But Popovich isn’t in favor of broad, sweeping mandates on resting players from the league since that wouldn’t always be prudent.

“That’s why no basic rule has been written, so to speak,” said Popovich. “Because you can’t write a rule that covers everything. It’s complicated … kind of like healthcare.”

Chicago does humor with “Beauty and the Bull” snapchat musical

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The Beauty and the Beast movie is both a hit and ripe for satire. Or just amusing spinoffs.

Enter the Chicago Bulls, with Benny the Bull mascot and Robin Lopez pitching in on a musical takeoff of the film promoting the team.

Well played Bulls.

LeBron James drives through Wizards defense, dunks on

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Even when they are getting beat — and the Cavaliers have some issues to shake out before the playoffs start — there are a couple times a game that LeBron James makes a play that is stunning.

For example, splitting defenders out high with his dribble then going in and dunking on Ian Mahinmi. LeBron did that Saturday night.

The Wizards beat the Cavaliers and Cleveland has issues that are bigger than LeBron’s goggles (Boston can tie Cleveland for the top spot in the East with a win Sunday), but never doubt LeBron’s explosiveness.

Raptors’ Patrick Patterson taunts Mavericks’ bench after three, Rick Carlisle talks back (VIDEO)

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Toronto handed Dallas its 41st loss of the season Saturday night, which means with the Mavericks’ next loss their streak of winning seasons will come to an end at 16.

Toronto was talking a lot of smack while getting that win. At least Patrick Patterson was when he was draining corner threes in front of the Mavericks’ bench. On the one above, Patterson chirps and coach Rick Carlisle goes back at him verbally. They both pick up technical fouls for their trouble.

I’m surprised this doesn’t happen a little more during games, there’s a lot of talking down there