We received word back in May that Charlotte’s NBA franchise would be changing its nickname back to the Hornets beginning in the 2014-15 NBA season, and the team officially unveiled its logos and brand identity at a halftime ceremony on Saturday.
From the official release:
“The primary logo utilizes the purple and teal color palette and features an aggressive-looking hornet that is ready to attack. Its piercing eyes, raised antennae, expanded wings and pointed stinger depict its relentless intensity. Incorporated within the logo is a basketball that doubles as the hornet’s body. The Charlotte Hornets wordmark is written across the insect. The logo contains several odes to that of the original Hornets with its white wings, white accents within its eyes, a stinger and the inclusion of a basketball.
“The logo represents several characteristics of actual hornets, including their swarming and attacking nature, along with their fierceness and relentlessness when protecting their nests. These same characteristics connect with the city of Charlotte itself. The city’s rebelliousness, aggressiveness and protective attributes date to the Revolutionary War when British commander General Cornwallis referred to Charlotte as “a hornet’s nest of rebellion.” …
“The secondary logo features a side view of the hornet in an attacking position with elongated wings, aggressive eyes and extended stinger. The body once again consists of a basketball, while the curled body shape represents the letter “C” for the city of Charlotte. It also consists of the purple and teal colors like the primary logo.
“The Hornets wordmark includes the word Charlotte in teal written above the purple Hornets name. The entire brand identity – logos and wordmark – was designed in collaboration with senior executives within the Bobcats organization; Jordan Brand, a division of Nike; and the NBA’s Global Merchandising Group. Both Jordan Brand and Nike have a long history of working with professional teams and universities in developing brand identities and utilize some of the world’s most highly recognized designers.”
All of this is very cool — fans both locally and nationally seem to relate to the original nickname and color scheme, and are looking forward to the change taking place. The primary and secondary logos can be viewed below, and for all things Hornets in the future check out BackBuzzCity.com.
As of tomorrow, training camps around the league open, and all the focus goes to the 2016-17 season.
For fun, let’s look back one more time at last season — the 50 top circus shots of last season.
Stephen Curry driving the lane and throwing up prayers once he draws contact (and hitting them), there is Russell Westbrook throwing the inbounds pass off an opponent’s back, and so much more. Enjoy. Then let’s get on with next season.
Kevin Garnett intimidates people. In the machismo-fueled world of professional sports nobody comfortably admits they were intimidated, but in the wake of Garnett announcing his retirement, a number of players stepped forward to say exactly that. And that KG trashed talked them fearlessly.
Oklahoma City’s Steven Adams found a way to avoid that — tell KG he didn’t speak English.
Adams was lucky, KG had a reputation for going harder at foreign-born players with his trash talk and intimidation. Then again Adams is not the kind of guy prone to be intimidated.
Athletes are injecting themselves into the needed national conversation about race, violence, and policing in this nation. That has taken some very public forms, including LeBron James, Chris Paul, Dwyane Wade and Carmelo Anthony speaking at the ESPYs, and Colin Kaepernick taking a knee during the national anthem and leading others to do so. Some NBA players likely will follow Kaepernick’s lead.
Pistons coach/GM Stan Van Gundy likes seeing players speak out.
A couple of his Detroit players — Reggie Jackson and Marcus Morris — said they backed the 49ers quarterback. Here is what the never shy Van Gundy said about all of it, via Vincent Ellis of the Detroit Free Press.
“I’m encouraged by the fact of what some of those guys stood up and did at the ESPYs and had a conversation,” Van Gundy said. “I’m really proud of the fact that we have guys that not only see the problem, but want to try to do something about it…
“To me, in some ways, (police brutality is) just the most visible to focus on and it goes to deeper inequities in our criminal justice system, our education system so there’s so much to focus on,” Van Gundy said. “I think it’s great that we have players that want to be part of that conversation, and a lot of players that want to go beyond the conversation and be part of the solution.”
Van Gundy has been telling his players part of that solution is to vote.
The players union and NBA sent out a release saying they wanted to work together to create positive change, but details are still vague on what that might be. The only thing we know for sure as we head into the NBA season — with as divided a nation and election as anyone can remember as a backdrop — is that some NBA players are going to try and keep the conversation going.
It was the last game of the group stage of the 2000 Olympic basketball tournament at the Sydney Olympics, the USA was taking on France, another USA win on its way to another gold medal.
But what we all remember is this one play — Vince Carter dunking over the 7’2″ French center Frederic Weis.
Best. Dunk. Ever.
Weis was never the same.
In an impressive career — two-time All-NBA, eight-time All-Star, hours and hours of crazy highlights — this is always going to be the highlight at the top of the list. So we will use the anniversary of this dunk to look at it one more time.
Hat tip to nitramy at NBA Reddit.