Charlotte unveils new Hornets logo and brand identity for 2014-15 season


We received word back in May that Charlotte’s NBA franchise would be changing its nickname back to the Hornets beginning in the 2014-15 NBA season, and the team officially unveiled its logos and brand identity at a halftime ceremony on Saturday.

From the official release:

“The primary logo utilizes the purple and teal color palette and features an aggressive-looking hornet that is ready to attack. Its piercing eyes, raised antennae, expanded wings and pointed stinger depict its relentless intensity. Incorporated within the logo is a basketball that doubles as the hornet’s body. The Charlotte Hornets wordmark is written across the insect. The logo contains several odes to that of the original Hornets with its white wings, white accents within its eyes, a stinger and the inclusion of a basketball.

“The logo represents several characteristics of actual hornets, including their swarming and attacking nature, along with their fierceness and relentlessness when protecting their nests. These same characteristics connect with the city of Charlotte itself. The city’s rebelliousness, aggressiveness and protective attributes date to the Revolutionary War when British commander General Cornwallis referred to Charlotte as “a hornet’s nest of rebellion.” …

“The secondary logo features a side view of the hornet in an attacking position with elongated wings, aggressive eyes and extended stinger. The body once again consists of a basketball, while the curled body shape represents the letter “C” for the city of Charlotte. It also consists of the purple and teal colors like the primary logo.

“The Hornets wordmark includes the word Charlotte in teal written above the purple Hornets name. The entire brand identity – logos and wordmark – was designed in collaboration with senior executives within the Bobcats organization; Jordan Brand, a division of Nike; and the NBA’s Global Merchandising Group. Both Jordan Brand and Nike have a long history of working with professional teams and universities in developing brand identities and utilize some of the world’s most highly recognized designers.”

All of this is very cool — fans both locally and nationally seem to relate to the original nickname and color scheme, and are looking forward to the change taking place. The primary and secondary logos can be viewed below, and for all things Hornets in the future check out



Derrick Rose being back for start of season in question

Fred Hoiberg, Derrick Rose
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The Bulls have said Derrick Rose is about a week away from returning after suffering a facial fracture this preseason.

The start of the NBA season is two weeks from today (Oct. 27).

So Rose will be ready to go when the Bulls start their season that first night against Cleveland, right? Don’t bet on it, says Vincent Goodwill of, quoting coach Fred Hoiberg.

The opening night projection for a Derrick Rose return is a bit murky at this point, as the Bulls are taking a cautious approach to his recovery with Fred Hoiberg essentially ruling him out for the rest of the preseason.

“Most likely (out for the preseason),” Hoiberg said….

In fact, it wouldn’t be surprising to see Rose sit out the first handful of games, as the Bulls start the season with a three-game in four-night stretch starting Oct. 27 against the Cleveland Cavaliers, which is in two weeks.

“That will be in consideration, sure,” Hoiberg said. “We gotta make sure, he really hasn’t done anything and that will be a good two or three weeks where he has total inactivity, so just to throw him back out there going 100 percent with his speed and everything, you just don’t want to take any risks, chances, where it could be a lingering issue.”

Just what TNT and the NBA hoped for with an opening night Bulls vs. Cavaliers showcase: Kirk Hinrich vs. Mo Williams. (Don’t forget Kyrie Irving will miss the start of the season recovering from his knee surgery.)

Of course, this is the smart play for the Bulls who need to be thinking about getting Rose fully healthy and focusing on what condition he will be come April 27, not Oct. 27.

And of course, a lot of Bulls fans who are down on Rose will slam him for this. Even though the injury was a freak accident and the team is right to be patient.

Rose could play opening night, if he gets back to practice next week and can get closer to basketball shape. But I wouldn’t bet on it.

Stephen Curry apologizes for Warriors’ health, playoff path, success

Stephen Curry, DeAndre Jordan, Spencer Hawes

Draymond Green wasn’t the only Warrior firing back at perceived critics today.

A sarcastic Stephen Curry joined the fun (and to his credit, did so much more appropriately than his teammate).


I just want to say, I apologize for us being healthy. I apologize for us playing who’s in front of us. I apologize for all the accolades we’ve received as a team and individually. I’m very, truly sorry. We’ll rectify that situation this year.

We try to have fun with it.

What the Warriors refuse to realize: Acknowledging the fortunate breaks they received en route to their championship is not the same as saying they didn’t deserve their championship. It’s not insulting them.

Of course, the Warriors aren’t obligated to fully understand the critiques. They’re incentivized to spin the comments into motivation.

Mission clearly accomplished.