We received word back in May that Charlotte’s NBA franchise would be changing its nickname back to the Hornets beginning in the 2014-15 NBA season, and the team officially unveiled its logos and brand identity at a halftime ceremony on Saturday.
From the official release:
“The primary logo utilizes the purple and teal color palette and features an aggressive-looking hornet that is ready to attack. Its piercing eyes, raised antennae, expanded wings and pointed stinger depict its relentless intensity. Incorporated within the logo is a basketball that doubles as the hornet’s body. The Charlotte Hornets wordmark is written across the insect. The logo contains several odes to that of the original Hornets with its white wings, white accents within its eyes, a stinger and the inclusion of a basketball.
“The logo represents several characteristics of actual hornets, including their swarming and attacking nature, along with their fierceness and relentlessness when protecting their nests. These same characteristics connect with the city of Charlotte itself. The city’s rebelliousness, aggressiveness and protective attributes date to the Revolutionary War when British commander General Cornwallis referred to Charlotte as “a hornet’s nest of rebellion.” …
“The secondary logo features a side view of the hornet in an attacking position with elongated wings, aggressive eyes and extended stinger. The body once again consists of a basketball, while the curled body shape represents the letter “C” for the city of Charlotte. It also consists of the purple and teal colors like the primary logo.
“The Hornets wordmark includes the word Charlotte in teal written above the purple Hornets name. The entire brand identity – logos and wordmark – was designed in collaboration with senior executives within the Bobcats organization; Jordan Brand, a division of Nike; and the NBA’s Global Merchandising Group. Both Jordan Brand and Nike have a long history of working with professional teams and universities in developing brand identities and utilize some of the world’s most highly recognized designers.”
All of this is very cool — fans both locally and nationally seem to relate to the original nickname and color scheme, and are looking forward to the change taking place. The primary and secondary logos can be viewed below, and for all things Hornets in the future check out BackBuzzCity.com.
Andre Drummond had a breakaway on Sunday against the Boston Celtics. Fans in Detroit should have been in for a treat from their franchise center — a former NBA Dunk Contest participant — but instead they got something worth of Shaqtin’ A Fool.
Unfortunately for Drummond, the result of the one man fastbreak was a blown dunk, a ball that went sky high, and a sheepish look from the Pistons center.
The Dallas Mavericks traded Andrew Bogut to the Philadelphia 76ers at the deadline for big man Nerlens Noel. Bogut, 32, was never expected to stay in Philly and he should be bought out soon.
There has been some speculation about what contender Bogut might be looking to join, or which might come calling. Due to CBA rules, Bogut could feasibly re-join the Golden State Warriors. Instead, it appears Bogut is expected to head the other direction and sign with the Cleveland Cavaliers.
Bogut would be Cleveland’s second center on the roster alongside Tristan Thompson, who slid over to the 5 full-time this season. The Australian big man would also be the second former Maverick to join the Cavaliers, as PG Deron Williams reportedly intends to sign with Cleveland as well.
Bogut has been less effective in limited minutes this season than he has in years past. While Bogut is still a good passer and rebounder, he has not been as productive on offense than prior seasons. That could largely be due to Dallas’ poor start, or because of nagging injuries. He suffered calf, knee, and hamstring injuries this season with Dallas, and it will still be a gamble for Cleveland to rely upon Bogut for a playoff run.
However, the Cavaliers could simply rest Bogut extensively, integrate him into their system, and have him ready for a second championship push through the Eastern Conference.
We’re still waiting for the move to be made official, but it appears as though LeBron James & Co. are bolstering themselves for the postseason.
Portland Trail Blazers center Jusuf Nurkic was whistled for a foul on Sunday night while trying to grab a rebound over PJ Tucker. That came as a surprise to Nurkic, who had actually lost two teeth on the play and went to point out that fact to officials.
The play came midway through the fourth quarter, with Tucker underneath the basket and Nurkic standing behind him in the paint. Toronto’s Patrick Patterson missed a long 3-pointer, leading to a battle for the ball down low.
Nurkic was called for a push in the back as the two went up, but Tucker threw his arm and hit Nurkic on the left side of his face. That knocked out two of Nurkic’s teeth:
The Blazers big man recovered his teeth — which were false and part of a dental implant called a bridge — and handed them to Portland head trainer Geoff Clark.
But have no fear: just a few hours after the Blazers lost to the Raptors, 112-106, Nurkic had his teeth put back in by a dentist.
Future NBA Hall of Famer Kevin Garnett was known during his playing days for his exceptional conditioning. The athletic power forward was in a full sweat by tip-off, and constantly talking on both offense and defense.
So how did he do it?
According to JJ Redick, Garnett used to sing while running as a method of normalizing talking during a game. The practice was apparently modeled after Beyonce’s ability to dance and sing at the same time.
“One time I saw her working out, and she was doing her dances and she was singing while she was doing her dancing,” Garnett said to Redick. “So then I’m thinking to myself, maybe I should run and sing at the same time. So in the offseason, I would go to Malibu and I would go down to the beach, and when I run on the beach I would be like ‘Lalala lalala lalala,’ while I’m running. So then, when I get on the court and I’m getting back on defense and I’m talking on defense, I don’t get tired.”
That’s ingenious, and the kind of clever tactics you’d expect to come from a HOFer like Garnett.