courtesy Bobcats.com

Charlotte unveils new Hornets logo and brand identity for 2014-15 season

22 Comments

We received word back in May that Charlotte’s NBA franchise would be changing its nickname back to the Hornets beginning in the 2014-15 NBA season, and the team officially unveiled its logos and brand identity at a halftime ceremony on Saturday.

From the official release:

“The primary logo utilizes the purple and teal color palette and features an aggressive-looking hornet that is ready to attack. Its piercing eyes, raised antennae, expanded wings and pointed stinger depict its relentless intensity. Incorporated within the logo is a basketball that doubles as the hornet’s body. The Charlotte Hornets wordmark is written across the insect. The logo contains several odes to that of the original Hornets with its white wings, white accents within its eyes, a stinger and the inclusion of a basketball.

“The logo represents several characteristics of actual hornets, including their swarming and attacking nature, along with their fierceness and relentlessness when protecting their nests. These same characteristics connect with the city of Charlotte itself. The city’s rebelliousness, aggressiveness and protective attributes date to the Revolutionary War when British commander General Cornwallis referred to Charlotte as “a hornet’s nest of rebellion.” …

“The secondary logo features a side view of the hornet in an attacking position with elongated wings, aggressive eyes and extended stinger. The body once again consists of a basketball, while the curled body shape represents the letter “C” for the city of Charlotte. It also consists of the purple and teal colors like the primary logo.

“The Hornets wordmark includes the word Charlotte in teal written above the purple Hornets name. The entire brand identity – logos and wordmark – was designed in collaboration with senior executives within the Bobcats organization; Jordan Brand, a division of Nike; and the NBA’s Global Merchandising Group. Both Jordan Brand and Nike have a long history of working with professional teams and universities in developing brand identities and utilize some of the world’s most highly recognized designers.”

All of this is very cool — fans both locally and nationally seem to relate to the original nickname and color scheme, and are looking forward to the change taking place. The primary and secondary logos can be viewed below, and for all things Hornets in the future check out BackBuzzCity.com.

source:

source:

Ray Allen tells Orlando court he was ‘catfished’

Thos Robinson/Getty Images for Nike/Levi's/Rookie USA show
Leave a comment

ORLANDO, Fla. (AP) — Retired NBA star Ray Allen believes he is a victim of “catfishing,” and has asked a court to throw out a case where he is accused of stalking someone he met online.

Allen says Bryant Coleman “pretended to be a number of attractive women interested in” him. In documents filed Tuesday, Allen acknowledges he communicated with who he thought were those women and that he eventually entered into an agreement with Coleman to not disclose details of those conversations.

Allen says that agreement was violated.

It was not clear if Coleman has an attorney, and a working phone number for him could not be found. Coleman told the court in a filing Monday that Allen is stalking him; in Allen’s request for an injunction, he says “the reverse is true.”

Klay Thompson interviewed about scaffolding on local news (video)

AP Photo/Chris Szagola
1 Comment

Man-on-the-street interviews are a staple of local news.

They just don’t usually include Warriors star Klay Thompson.

But here’s Thompson – in town for Golden State’s win over the Brooklyn Nets on Sunday – talking on Fox 5 New York about walking under scaffolding in the wake of a couple recent scaffolding collapses:

Thompson is the only NBA star who could do this interview so earnestly.

Joel Embiid blocks and stares down Donovan Mitchell, who then pushes flopping 76ers center (video)

3 Comments

Joel Embiid (when healthy) is running wild over the NBA.

Last night was no different, with Embiid (15 points, 11 rebounds, three assists, two blocks +16) excelling in the 76ers’ 107-86 win over the Jazz. And he let Utah rookie Donovan Mitchell know about it.

After blocking Mitchell in the fourth quarter, Embiid stared down a fallen Mitchell. Mitchell got up and pushed Embiid – listed at nine inches and 35 pounds heavier – to the floor.

Embiid, via NBC Sports Philadelphia:

I flopped, and he got a technical for it. So, that was basically how it happened. But it’s all fun. After the game, we shook hands. It’s just about having fun.

Embiid is having fun. That’s for sure.

LeBron James, Tyronn Lue say LeBron’s minutes no big deal

Getty Images
Leave a comment

LeBron James was on the court a very reasonable 27:16 Monday night, only because the Cavaliers had thrashed the upstart Pistons so badly he didn’t need to play the fourth quarter (116-88 final in that one).

However, on the season LeBron is averaging 37.9 minutes per game, the most in the NBA. He has played 644 total minutes, also tops in the NBA. All this in his 15th year in the league, about to turn 33, with more regular season games played in his career than Michael Jordan. Even Draymond Green has wondered about LeBron’s workload. LeBron himself didn’t disagree, saying the goal is to get the minutes down.

However, as this has become a thing, the Cavaliers are playing it down. Here is Cleveland coach Tyronn Lue after the Detroit win, via Dave McMenamin of ESPN.

“I hear about that all the time,” a somewhat perturbed Lue said. “I played with Michael Jordan when he was 39, he played 37 minutes a night. Karl Malone was 37, played 38 minutes a night, Kareem Abdul-Jabbar, Magic Johnson, Kobe [Bryant]. Everybody’s built different. If you’re one of the greats, sometimes you’ve got to play, sometimes you get rest like tonight.”

The way Kobe’s body broke down on him at the end of his career, is he the guy you want as an example here?

LeBron was not that worried about his minutes after the Detroit win, either.

“You make so much a big thing about my minutes,” James said. “It’s not a huge issue. But at the end of the day, when we can get a win like this, everybody benefits from it. Not just me. Everybody.”

The concern isn’t just the heavy minutes, but the workload — with Isaiah Thomas still out, and right now Derrick Rose and Iman Shumpert as well, basically all the playmaking duties on the team fall on LeBron. He has to carry the Cavs.

With most players, you would say this will distinctly wear on them and could be an issue down the line. With LeBron, normal human rules do not apply. He’s playing at MVP consideration level again early — 28.3 points, 8.5 assists, and 7.4 rebounds a game while shooting 58.2 percent from the floor — and nothing seems to slow him. Maybe eventually the Cavaliers will play well enough consistently there will be more light nights for LeBron, and he can have some games off. For now, however, they need him on the court and performing like a superstar.