courtesy Bobcats.com

Charlotte unveils new Hornets logo and brand identity for 2014-15 season

22 Comments

We received word back in May that Charlotte’s NBA franchise would be changing its nickname back to the Hornets beginning in the 2014-15 NBA season, and the team officially unveiled its logos and brand identity at a halftime ceremony on Saturday.

From the official release:

“The primary logo utilizes the purple and teal color palette and features an aggressive-looking hornet that is ready to attack. Its piercing eyes, raised antennae, expanded wings and pointed stinger depict its relentless intensity. Incorporated within the logo is a basketball that doubles as the hornet’s body. The Charlotte Hornets wordmark is written across the insect. The logo contains several odes to that of the original Hornets with its white wings, white accents within its eyes, a stinger and the inclusion of a basketball.

“The logo represents several characteristics of actual hornets, including their swarming and attacking nature, along with their fierceness and relentlessness when protecting their nests. These same characteristics connect with the city of Charlotte itself. The city’s rebelliousness, aggressiveness and protective attributes date to the Revolutionary War when British commander General Cornwallis referred to Charlotte as “a hornet’s nest of rebellion.” …

“The secondary logo features a side view of the hornet in an attacking position with elongated wings, aggressive eyes and extended stinger. The body once again consists of a basketball, while the curled body shape represents the letter “C” for the city of Charlotte. It also consists of the purple and teal colors like the primary logo.

“The Hornets wordmark includes the word Charlotte in teal written above the purple Hornets name. The entire brand identity – logos and wordmark – was designed in collaboration with senior executives within the Bobcats organization; Jordan Brand, a division of Nike; and the NBA’s Global Merchandising Group. Both Jordan Brand and Nike have a long history of working with professional teams and universities in developing brand identities and utilize some of the world’s most highly recognized designers.”

All of this is very cool — fans both locally and nationally seem to relate to the original nickname and color scheme, and are looking forward to the change taking place. The primary and secondary logos can be viewed below, and for all things Hornets in the future check out BackBuzzCity.com.

source:

source:

Magic sending Raptors draft pick as compensation for hiring Jeff Weltman

AP Photo/John Raoux
Leave a comment

The Raptors promoted Jeff Weltman, still working under Masai Ujiri, to general manager last year.

That paid off for Toronto when the Magic hired Weltman as their new president.

Adrian Wojnarowski of Yahoo Sports:

The Magic have their own and the Lakers’ second-round picks next year. Even the lower of those two selections could be somewhat value.

In other words, Weltman’s already-difficult job is getting even harder simply by Orlando hiring him.

LeBron James still striving to surpass Michael Jordan

AP Photo/Chuck Burton
Leave a comment

LeBron James has discussed chasing Michael Jordan’s “ghost,” motivating himself by trying surpass Jordan as the greatest player in NBA history.

Just 27 points behind Jordan for the all-time playoff scoring lead – a record he could break in Cavaliers-Celtics Game 5 tonight – LeBron is again discussing that pursuit.

LeBron, via Dave McMenamin of ESPN:

“It’s just a personal goal of mine,” James said Thursday before Cavs shootaround in preparation of Game 5 of the Eastern Conference finals against the Boston Celtics. “It has nothing to do with passing the rings, passing the points, passing MVPs. It’s just my personal goal to keep me motivated — that’s all.”

“You guys are going to have the conversations about who is greatest of all time and things of that nature,” James said. “It doesn’t matter to me. At the end of the day, it’s so funny that the conversation is always talked about in the NBA about who is the greatest but it’s never talked about in the NFL about who is the greatest quarterback. It’s just like: [Dan] Marino, [John] Elway, [Peyton] Manning and [Tom] Brady. All great quarterbacks, you know — and it should be the same for us.

Jordan or LeBron? Save your hot takes. LeBron just burnt them all.

The greatest quarterback of all time is never debated? Claiming that is now the hottest take in the entire realm of the Jordan-LeBron debate.

Cavaliers coach Tyronn Lue: Kyrie Irving feeling ‘good’ after ankle injury

Gregory Shamus/Getty Images
1 Comment

BOSTON (AP) — Cavaliers coach Tyronn Lue says that Kyrie Irving‘s left ankle is feeling “good” in advance of Cleveland’s Game 5 matchup Thursday night with the Celtics.

Irving was moving around and putting up shots during the Cavs’ morning shootaround.

The All-Star rolled his ankle in the third quarter of Game 4 when he stepped on Terry Rozier‘s foot. Irving was able to stay on the floor and finish the game, scoring a career playoff-high 42 points.

Cleveland leads Boston 3-1 and can wrap up its third straight Eastern Conference title Thursday night.

Several Celtics are also fighting injuries as they try to stave off elimination.

Jaylen Brown is listed as questionable with a right hip pointer. Jae Crowder is probable with a left groin strain, and Amir Johnson is probable with a right shoulder sprain.

Danny Ainge: Lonzo Ball declined to work out for Celtics, who hold No. 1 pick

9 Comments

LaVar Ball said his son, highly touted draft prospect Lonzo Ball, would work out for only the Lakers.

You thought he was bluffing?

Celtics president Danny Ainge, whose team holds the No. 1 pick, on 98.5 the Sports Hub:

We just tried to get him in for a workout, and they politely said no.

It’s not ideal.

Listen, we’ve drafted guys that wouldn’t come in for workouts before. I mean, it’s not the end of the world. We’ve watched them play a ton. We have a lot of information on them.

Good for Ball. Professional sports teams already hold inordinate power over players entering the workforce. In no other industry are top young employees assigned to a particular company, the worst-performing companies typically getting priority, with no ability to bargain with competitors.

Ball wants to play for the Lakers, who offer proximity to his family and hold the No. 2 pick. He can’t force Boston to pass on him or Los Angeles to pick him. But he can influence decision-making.

It seemed likely the Celtics would draft Markelle Fultz, and though they could still pick Ball, him declining a workout with Boston makes that only less likely. The Lakers will probably draft Ball, but this plan carries risk. If they pass, he could fall once he gets to teams less familiar with him.

Still, Ball deserves to decide for himself how to manage his career – especially in such a closed job market. Not working out for the Celtics is probably his best path to getting where he wans to go.