Portland Trail Blazers v Boston Celtics

Trail Blazers watching game video from bench on iPads

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Just four years ago, Patrick Saunders of The Denver Post wrote about a new technology that allowed NBA scouts to search plays by team, player and type and see video for each. At the time, Synergy Sports Technology seemed revolutionary. According to Saunders, four teams still hadn’t subscribed at that point.

One of the main perks of Synergy was the ability to load plays onto an iPod for players to watch at their convenience.

Now, iPods are becoming obsolete as iPads gain favor. And, as the technology grows, so is its usefulness in the NBA.

Ben Golliver of Blazers Edge:

If you think you’ve seen the Blazers looking at iPads on the bench during games, your eyes are not deceiving you. Multiple members of the team are indeed viewing game tape on the bench, during games, with an eye towards strategic adjustments.

A quick survey of Portland’s key players on this subject produced some interesting results. Lillard, Matthews, Batum and LaMarcus Aldridge all said that they are using iPads for help during games. Interestingly, they are pursuing individual approaches when it comes to what footage they want to watch, and they also have personal preferences about when and how they view the on-demand footage.

This video feedback comes almost in real time. Starters are able to watch sequences from their first shift when they check out for the first time, minimizing the delay from action to correction. What might once have been a “halftime adjustment” can now take place before a player checks back in during the second quarter.

“I get double-teamed a lot so I just have them put my double teams on there,” Aldridge, who had 18 points (on 7-for-20 shooting) and 14 rebounds, told Blazersedge. “I want to see how they’re double-teaming me, where they are coming from. Of course [it helps]. If I’m getting double-teamed and I can see how they’re doing it, that helps me and all my teammates.”

Click through to read Golliver’s post, because it contains fascinating specifics about how each key Portland player uses the technology.

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Honestly, I’m shocked other teams don’t do it, or at least not enough teams do it that it’s widely understood as a common practice. I also implicitly assumed the NBA had a rule like the NFL, which prohibits game-day technology use by players and coaches (though that seems to be changing soon).

The NBA’s information age is coming on so rapidly, this almost feels outdated already. If the rules allow it — and Tim Frank, NBA Senior Vice President, Basketball Communications, says they do as long as the video isn’t live — why weren’t teams doing this years ago?

I suspect that will change now. The NBA is a copycat league, and teams will want to emulate the Trail Blazers, who’ve started 13-2. I don’t think Portland is winning solely because it uses iPads on the bench, but that will just be the spark for teams doing something they probably should have already been doing.

There’s one way iPads on the bench during games won’t become en vogue – the technology is already outdated.

Rajon Rondo: You couldn’t name three players on 2015-16 Kings, but I led NBA in assists

SACRAMENTO, CA - MARCH 09:  Rajon Rondo #9 of the Sacramento Kings dribbles the ball against the Cleveland Cavaliers at Sleep Train Arena on March 9, 2016 in Sacramento, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
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Months into his first and only season with the Kings, Rajon Rondo declared himself to be the first veteran teammate ever respected by DeMarcus Cousins.

As he deals with new problems with the Bulls, Rondo is again trashing his former Sacramento teammates.

Rondo, via David Aldridge of NBA.com:

“It’s just, maybe, the personnel in this situation,” Rondo says in response. “I mean, last year — I hate to keep talking about last year — but you couldn’t name three people on my team, the Sacramento Kings, and I led the league in assists. You know? I don’t know. I believe so (that his skill set still has value), given the right personnel and the flow of the game.”

Rondo is right: Playing with Jimmy Butler and Dwyane Wade is not ideal, and his passing was an asset to the Kings.

He’s also proving his critics right: He’s too often a jerk.

Rondo has declined significantly overall, particularly on defense. His plus passing is barely enough to make him rotation-worthy. It’s not enough for teams cast aside his hardheadedness.

But is Rondo right that you can’t name three members of the 2015-16 Kings? Take this quiz to find out:

Report: Nike doesn’t plan to make sleeved NBA jerseys

LeBron James
AP Photo/Tony Dejak
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Sleeved NBA jerseys sell poorly. Players dislike them.

So, the NBA switching from adidas to Nike is apparently an excuse to ditch the sleeves.

Sara Germano of The Wall Street Journal, via Paul Lukas of Uni Watch:

Nike, meanwhile, is expected to present its initial NBA jersey designs to retailers beginning this week. The company said it doesn’t plan to produce sleeved jerseys, a style debuted by Adidas in 2013 that received mixed reviews from players and fans.

Whether or not sleeves were introduced for ad space, uniform advertisements are still coming. The ads can fit on standard jerseys, no problem.

At this point, there’s just little to no upside for sleeved jerseys.

Nostalgia will treat sleeves better than present-day evaluations, but until we look back wistfully on this mostly failed experiment, good riddance.

Report: Carmelo Anthony twice asked to meet with Phil Jackson, who will get around to it soon

New York Knicks president Phil Jackson watches from the stands during the second half of the Knicks' NBA basketball game against the New Orleans Pelicans at Madison Square Garden in New York, Monday, Jan. 9, 2017.  The Pelicans won 110-96. (AP Photo/Kathy Willens)
AP Photo/Kathy Willens
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Despite sounding like he wanted a conversation with Phil Jackson, Carmelo Anthony said he hadn’t spoken with the Knicks president since Phil Jackson mouthpiece Charley Rosen wrote Anthony no longer fit in New York.

It hasn’t been for a lack of effort.

Ramona Shelburne of ESPN:

If you’re trying to keep up with the Jackson-Anthony feuds, their previous meeting came after Jackson publicly critiqued Anthony’s ball-hogging.

That affair should’ve provided a sense of Jackson’s communication skills. This latest episode only reinforces it.

The Knicks were in New York on Thursday, when Rosen’s article was published. They played in Toronto on Sunday and returned home for a game yesterday. That’s plenty of time for Jackson and Anthony to talk.

Why hasn’t it happened yet?

Isaiah Thomas on pace to break modern-era fourth-quarter scoring record

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With seven and a half minutes left, Isaiah Thomas drained a 3-pointer, held up his left wrist and stared at it.

It was time.

His time.

Thomas scored 17 fourth-quarter points in the Celtics’ win over the Hornets yesterday.

“It doesn’t surprise me,” Thomas said. “It just surprises everybody else.”

It shouldn’t any longer.

Boston has won seven of eight, and in that span, Thomas has scored most of the Celtics’ fourth-quarter points. He has pushed his fourth-quarter scoring average to 10.1 for the season – putting him on track to break the modern-era record.

Kobe Bryant scored 9.5 fourth-quarter points per game in 2006, the most in the previous 20 years (as far back as NBA.com has data). The leaderboard:

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Russell Westbrook is also on track to surpass Kobe and join this rarified air. LeBron James, Tracy McGrady, Kevin Durant and Dwyane Wade are the only other players to average even eight fourth-quarter points per game in a season over the previous 20 years. Not even Michael Jordan (7.1 in 1997, 7.3 in 1998) did it.

Boston’s offense has blasted into the stratosphere with Thomas on the court in the fourth quarter, scoring 122.1 points per 100 possessions. However, the Celtics allow even more with him on the floor in the final period (122.8 points per 100 possessions). The 5-foot-9 point guard has limits.

But where those limits exist when it comes to his clutch scoring – we haven’t found them yet.