San Antonio Spurs v Miami Heat - Game 7

Cuban says Heat as villains is good for NBA business


The Miami Heat are polarizing. People love them or hate them. Detractors see an arrogant team that doesn’t maximize itself but just enough to win. Then there is LeBron James, who evokes the same love him or leave him emotions. Few fans inhabit the middle ground with Miami.

But the bottom line is everyone tunes in to watch them. Television ratings go up when they are on the screen.

Which makes the polarizing Heat good business for the NBA, something marketing master Mark Cuban gets. He’s taken his shots at the Heat before but in speaking with Jeff Caplan of Cuban clearly understands what is helping line his pocket. And Cuban likes things that line his pocket.

“With the two titles, they’re still like the bad guys,” Cuban said. “There’s a confidence bordering on arrogance that is good for them as a team and good for us as a league because it also makes them the team that everybody wants to knock off.

“They’re kind of in some respects the Oakland Raiders … when they were winning. I don’t want to compare [Heat owner] Mickey [Arison] to Al Davis, that’s not fair, but you either love them or hate them. That’s always good for the NBA when you have a team that everybody looks forward to beating. It’s just like when we beat them, I would go in places I’ve never been and people would give me a standing ovation. That’s good for the NBA.”

When the Raiders were winning? Damn that’s back when NWA was still together I think; that’s a long, long time ago. Also, Micky Arison, do not wear white jump suits, please.

Cuban is right. Parity works selling the NFL, but even there fans get pumped up to see if their team can knock off the Patriots — you want a shot at the consistently good, arrogant team with the pretty boy quarterback. I think the NBA is always more interesting when there is a dominant team to shoot for — the Bulls in the 1990s, the Lakers/Celtics in the 1980s and so on.

Right now, the Heat are the team on top of the mountain, and this may well be the season some team knocks them off that perch. But it’s more fun to have that target; it’s much better than having a champion that gets dismantled within a couple years of winning it all… we’re looking at you, Cuban.

Khris Middleton dunks, Jimmy Butler can’t stop him (VIDEO)

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Khris Middleton has more expectations and more pressure on him after a breakout season in Milwaukee, followed by him getting him PAID this summer.

Well, he looked pretty good on this play against the Bulls, making the steal then throwing down despite Jimmy Butler‘s efforts to stop him.

Middleton finished with 10 points on 5-of-7 shooting for the Bucks. However, Butler had the last laugh as he went off for 23 points on 12 shots and led the Bulls to the (meaningless) preseason win.

Somebody looks comfortable: Paul George drops 20 in first quarter

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Paul George‘s first experience starting as a power forward was going up against Anthony Davis — not just one of the best power forwards in the game, one of the handful of best players in the game period. That didn’t go well for George, and he wasn’t happy about it.

His second experience was in another preseason game Tuesday, going up against the Pistons and their four, Ersan İlyasova. He’s not quite as intimidating.

George scored 20 points on 7-of-8 shooting, 4-of-5 on threes — and that was just the first quarter (you can see it all in the video above).

As we have said before, George at the four is not a bad call by the Pacers, but some of that depends on the matchup. On the nights the Pacers face Davis or Blake Griffin or LaMarcus Aldridge or Zach Randolph (or a handful of others) the Pacers’ coaching staff is going to have to adjust. But there are a lot of nights where George at the four is going to force the other team to adjust, and that will play into the Pacers’ hands.