San Antonio Spurs v Miami Heat - Game 7

Cuban says Heat as villains is good for NBA business

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The Miami Heat are polarizing. People love them or hate them. Detractors see an arrogant team that doesn’t maximize itself but just enough to win. Then there is LeBron James, who evokes the same love him or leave him emotions. Few fans inhabit the middle ground with Miami.

But the bottom line is everyone tunes in to watch them. Television ratings go up when they are on the screen.

Which makes the polarizing Heat good business for the NBA, something marketing master Mark Cuban gets. He’s taken his shots at the Heat before but in speaking with Jeff Caplan of NBA.com Cuban clearly understands what is helping line his pocket. And Cuban likes things that line his pocket.

“With the two titles, they’re still like the bad guys,” Cuban said. “There’s a confidence bordering on arrogance that is good for them as a team and good for us as a league because it also makes them the team that everybody wants to knock off.

“They’re kind of in some respects the Oakland Raiders … when they were winning. I don’t want to compare [Heat owner] Mickey [Arison] to Al Davis, that’s not fair, but you either love them or hate them. That’s always good for the NBA when you have a team that everybody looks forward to beating. It’s just like when we beat them, I would go in places I’ve never been and people would give me a standing ovation. That’s good for the NBA.”

When the Raiders were winning? Damn that’s back when NWA was still together I think; that’s a long, long time ago. Also, Micky Arison, do not wear white jump suits, please.

Cuban is right. Parity works selling the NFL, but even there fans get pumped up to see if their team can knock off the Patriots — you want a shot at the consistently good, arrogant team with the pretty boy quarterback. I think the NBA is always more interesting when there is a dominant team to shoot for — the Bulls in the 1990s, the Lakers/Celtics in the 1980s and so on.

Right now, the Heat are the team on top of the mountain, and this may well be the season some team knocks them off that perch. But it’s more fun to have that target; it’s much better than having a champion that gets dismantled within a couple years of winning it all… we’re looking at you, Cuban.

Watch the 50 best long-distance shots of last season (video)

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There’s something majestic about the ball floating through the air on a long shot headed toward the rim, especially when it splashes through the net.

Enjoy the top 50 of those baskets from last season.

Kevin Durant doesn’t like Durantula nickname either

Golden State Warriors' Kevin Durant (35) poses with an emoji cutout during NBA basketball media day Monday, Sept. 26, 2016, in Oakland, Calif. (AP Photo/Marcio Jose Sanchez)
AP Photo/Marcio Jose Sanchez
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Kevin Durant is long and thin, a combination that has inspired two great nicknames: “Durantula” and “Slim Reaper.”

Durant has already disavowed “Slim Reaper.”

Now, he’s professing his dislike for “Durantula.”

Henry Wofford of CSN Bay Area:

https://twitter.com/HenryWoffordCSN/status/780502572264075264

I see Durant is embracing his role as villain. This is a terrible opinion.

That leaves just loathsomely boring “KD” as a nickname, which is unjustifiable with such better options on the table. Durant might just have to buck up and accept “Durantula” and “Slim Reaper.” At least neither rolls off the tongue easily enough for people to address him that way in person.

Joakim Noah skips Knicks dinner with West Point cadets due to anti-war stance

NEW YORK, NY - SEPTEMBER 12:  Professional Basketball Player Joakim Noah (C) attends the DKNY Women fashion show during New York Fashion Week: The Shows September 2016 at High Line on September 12, 2016 in New York City.  (Photo by Michael Loccisano/Getty Images for New York Fashion Week)
Michael Loccisano/Getty Images for New York Fashion Week
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The Knicks have held training camp at West Point the last few years, and last night, the team dined with Army cadets:

But Joakim Noah didn’t participate.

Noah, via Marc Berman of the New York Post:

“It’s hard for me a little bit – I have a lot of respect for the kids here fighting — but it’s hard for me to understand why we go to war and why kids have to kill kids all around the world,’’ Noah said. “I have mixed feeling about being here. I’m very proud of this country. I love America. I don’t understand kids killing kids around the world.’’

Noah received permission from Knicks coach Jeff Hornacek to skip the team function. He was the only member of the team not in attendance. Noah said his decision to skip the dinner and speech was not intended as a form of protest.

“It’s not my way of saying anything – I was not comfortable,’’ Noah said.

Noah has dual citizenship in the United States and France, the home of his father, Yannick Noah, the former tennis star. Noah admitted he’s “not very patriotic,’’ believing people should respect people more than “flags.’’

Noah’s view will be unpopular, but he has every right to hold it. There’s a growing current of people asking for more athlete activism, but people better realize: You might not always like the stance players take. For those who claim to value politically minded players, this is part of what you get.

Personally, I disagree with Noah. The Revolutionary War helped him secure the right to speak out on this. World War II kept his beloved France from being run by a tyrannical Nazi regime. Just because some wars are unjust doesn’t make all wars unjust. I also believe in honoring American soldiers who put their lives on the line to protect our freedoms.

But I also respect Noah’s right to seek a comfortable situation for himself. Some people can be anti-war and easily separate the soldiers as individuals. For others, apparently including Noah, all war machinery is intertwined.

Keep in mind, Noah didn’t actively disparage any soldiers. He’s not seeking supporters for a cause. He just chose not participate in an event he never asked to be apart of.

LeBron James on Cavaliers negotiations: ‘I just hate to deal with this s— again,’ J.R. Smith ‘did his part’

CLEVELAND, OH - JUNE 22:  Kyrie Irving #2, LeBron James #23 and J.R. Smith #5 of the Cleveland Cavaliers look on during the Cleveland Cavaliers 2016 NBA Championship victory parade and rally on June 22, 2016 in Cleveland, Ohio.  (Photo by Mike Lawrie/Getty Images)
Mike Lawrie/Getty Images
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LeBron James has implicitly loomed over contract negotiations between the Cavaliers and J.R. Smith. LeBron shares an agent – Rich Paul, whose clientele (including Tristan Thompson) LeBron considers to be family – with Smith.

Now, LeBron is getting more explicit.

Michael Lee of Yahoo Sports:

LeBron has frequently praised Smith, including this offseason. If the Cavs haven’t gotten the message by now, it ought to be clear: LeBron values Smith and winning and believes the former will help the latter.

This doesn’t mean LeBron will leave in free agency in 2018, but with a rumor that LeBron believes delivering a title to Cleveland frees him to bolt if he so chooses, do the Cavaliers really want to test him? Do they really want to restrain a team capable of defending its championship?

I respect the Cavs’ desire to sign Smith to a sensible contract, and LeBron is well within his rights to advocate for a fellow player (and himself getting a better supporting cast). These negotiations are all about leverage – and LeBron is using his.