Cuban says Heat as villains is good for NBA business

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The Miami Heat are polarizing. People love them or hate them. Detractors see an arrogant team that doesn’t maximize itself but just enough to win. Then there is LeBron James, who evokes the same love him or leave him emotions. Few fans inhabit the middle ground with Miami.

But the bottom line is everyone tunes in to watch them. Television ratings go up when they are on the screen.

Which makes the polarizing Heat good business for the NBA, something marketing master Mark Cuban gets. He’s taken his shots at the Heat before but in speaking with Jeff Caplan of NBA.com Cuban clearly understands what is helping line his pocket. And Cuban likes things that line his pocket.

“With the two titles, they’re still like the bad guys,” Cuban said. “There’s a confidence bordering on arrogance that is good for them as a team and good for us as a league because it also makes them the team that everybody wants to knock off.

“They’re kind of in some respects the Oakland Raiders … when they were winning. I don’t want to compare [Heat owner] Mickey [Arison] to Al Davis, that’s not fair, but you either love them or hate them. That’s always good for the NBA when you have a team that everybody looks forward to beating. It’s just like when we beat them, I would go in places I’ve never been and people would give me a standing ovation. That’s good for the NBA.”

When the Raiders were winning? Damn that’s back when NWA was still together I think; that’s a long, long time ago. Also, Micky Arison, do not wear white jump suits, please.

Cuban is right. Parity works selling the NFL, but even there fans get pumped up to see if their team can knock off the Patriots — you want a shot at the consistently good, arrogant team with the pretty boy quarterback. I think the NBA is always more interesting when there is a dominant team to shoot for — the Bulls in the 1990s, the Lakers/Celtics in the 1980s and so on.

Right now, the Heat are the team on top of the mountain, and this may well be the season some team knocks them off that perch. But it’s more fun to have that target; it’s much better than having a champion that gets dismantled within a couple years of winning it all… we’re looking at you, Cuban.

Report: Magic’s search firm inquiring about Larry Bird

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Larry Bird resigned as Pacers president.

Not just today, but also in 2012. A year later, he was again running a front office (Indiana’s).

Could he make an even quicker leap back into NBA team presidency – with the Magic?

Adrian Wojnarowski of Yahoo Sports:

This strikes me as more as Orlando’s search firm trying to prove its usefulness than a viable option.

Whether they’re trying to generate excitement, getting used for leverage or actually serious, the Magic keep getting linked to big-name replacements for the fired Rob HenniganDoc Rivers, David Griffin and now Bird. If the Magic are willing to pay major money for name recognition, they could get plenty of people to at least listen. But I’m unconvinced about that spending.

It’d be a little weird for Bird to inherit Frank Vogel, whom Bird fired as the Pacers’ coach. But Bird did everything he could to show that was more about seeking change than losing faith in Vogel.

Report: Larry Bird stepping down as Pacers president

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Larry Bird put his stamp on the Pacers in the last year –  firing Frank Vogel and trading for Jeff Teague and Thaddeus Young to join hand-picked Monta Ellis and Myles Turner as Paul George‘s supporting cast on an up-tempo, offensively dynamic team.

The plan fell flat.

Indiana played at a below-average pace and produced a middling offense. The Pacers got swept by the Cavaliers in the first round of the playoffs.

Now, Indiana’s uncertain future – with Paul George a year from free agency and the Lakers courting – gets even more chaotic.

Adrian Wojnarowski of Yahoo Sports:

Bird had already resigned once as Pacers president, in 2012. He returned the following year.

Bird’s patience and pain tolerance for the job due to lingering back issues from his playing days has long seemed to waver. I wouldn’t write him off for good.

Indiana promoted Kevin Pritchard in 2012, when Bird previously stepped down. Pritchard previously worked as the Trail Blazers’ general manager, and he’s a qualified replacement.

The work begins immediately with a decision on George. If he doesn’t make an All-NBA team, the Pacers won’t gain as much financial advantage in his contract offer. That could open the door to a trade and rebuilding around Turner — or making a last-ditch push to convince George he can win in Indiana.

Report: Clippers expect Chris Paul to re-sign

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Chris Paul reportedly verbally committed months ago to re-sign with the Clippers. There have been mixed signals about Blake Griffin‘s intention to re-sign.

But they can’t formalize the deals until July, and the Clippers are now one game from another demoralizing first-round exit.

Where do they stand now?

Kevin Arnovitz of ESPN:

Sources close to the Clippers say that they expect Paul to re-sign with the Clippers. He’ll be eligible for a five-year contract in excess of $200 million. Griffin’s return is less certain, sources say. This summer is his first foray into unrestricted free agency. Given his snakebitten tenure with the team and the possibility of another early exit, the prospect of exploring what’s out there will be alluring. One premise volunteered in good humor suggests that Paul is more likely to take a slew of meetings in a public process but ultimately re-sign with the Clippers, while Griffin is more likely to mull the decision privately under the guise of night, but announce he’ll be playing elsewhere in 2017-18.

Clippers president/coach Doc Rivers has made clear his desire to re-sign Paul and Griffin, and the playoffs won’t change that. This is the right call. It’s so difficult to assemble a team this good, the Clippers shouldn’t throw it away for the sake of change. Just because the Clippers haven’t gotten the breaks in previous seasons doesn’t mean they won’t get the breaks in future seasons.

But Paul and Griffin – and J.J. Redick, who’ll also be an unrestricted free agent – will determine the franchise’s fate. If they want to leave, they’ll leave.

Can the Clippers lure them back? They apparently think they’ll keep Paul, but there’s an uncertain dynamic in L.A. that Arnovitz explores in great depth. I highly recommend reading his full piece.

Nike, Adidas, Under Armour pass on potential No. 1 pick Lonzo Ball

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NBA teams reportedly aren’t dinging potential No. 1 pick Lonzo Ball over all the wild stuff his dad says and does.

Shoe companies are apparently taking a different approach.

Darren Rovell of ESPN:

An endorsement deal with Nike, Under Armour or Adidas is not in the cards for Lonzo Ball.

Ball’s father LaVar confirmed that the three shoe and apparel companies informed him that they were not interested in doing a deal with his son. Sources with the three companies told ESPN.com that they indeed were moving on.

In his meetings with the three, LaVar insisted that the company license his upstart Big Baller Brand from him. He also showed the companies a shoe prototype that he hoped would be Lonzo’s first shoe.

“We’ve said from the beginning, we aren’t looking for an endorsement deal,” LaVar told ESPN. “We’re looking for co-branding, a true partner. But they’re not ready for that because they’re not used to that model. But hey, the taxi industry wasn’t ready for Uber, either.”

“Just imagine how rich Tiger (Woods), Kobe (Bryant), Serena (Williams), (Michael) Jordan and LeBron (James) would have been if they dared to do their own thing,” LaVar said. “No one owned their own brand before they turned pro. We do and I have three sons so it’s that much more valuable.”

Is there more upside in this approach? Yeah, I guess.

But the traditional shoe companies bring valuable infrastructure and experience. There’s value in forfeiting upside for those resources. Lonzo Ball, who has yet to play in the NBA, is also missing out on guaranteed life-changing money.

On the risk-reward curve, this seems like a mistake.