Stern: NBA would consider moving game start times to draw overseas audience

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When a standard Wednesday night NBA game tips off at 7 p.m. Eastern, it is midnight in London, 4:30 a.m. Thursday in New Delhi, India, and in Beijing it is 7 a.m. Thursday morning.

For a game trying to grow globally, it’s hard to get a fan overseas to sit down and watch a game live at those times.

NBA Commissioner David Stern was in China, where the NBA sent the Lakers and Warriors for some preseason games, and where the league opened up a school with Yao Ming. At a press conference talk of bringing a regular season NBA game to China came up.

But then Stern talked start times.

“Interestingly, there’s an intermediate step that Yao raised earlier with me, and that is the question of whether the NBA would consider modifying some of the start times of its games so that they would be more accessible to international audiences at a more convenient time for them to watch. And I think that the NBA is going to have to wrestle over the next decade as more and more of our viewing audience is outside the United States, is what’s the best time for games to be played so that those fans can enjoy them live as opposed to having to get up in China and watch an NBA game at 7:00 in the morning. And I think that’s a fun problem that we’re going to be addressing because so much viewing is happening outside the United States now.”

“Fun problem?”

The problem is the domestic audience inside the United States is still the core audience. The NBA can’t start to alienate its core audience. For Europe, some of the weekend afternoon starts can work — a 1 p.m. Eastern start on Sunday is 6 p.m. in London, and you can promote that.

Asia is another matter. With basically a 12-hour time difference, there is no good answer. The Lakers and Warriors are playing at a good viewing time in China for their exhibition games, but back home America’s West Coast those games start at 4:30 a.m.

I do think you will see the NBA take a regular season game or games to China in the coming few years. It is the next step in that market.

Charles Barkley tells Shaq he had to ride the coattails of Kobe Bryant, Dwyane Wade (VIDEO)

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Shaquille O’Neal and Charles Barkley can sometimes get into it on TNT’s programming surrounding NBA games, but Tuesday night after the Cleveland Cavaliers beat the Boston Celtics in Game 4, 112-99, was something different.

The two got testy — even more so than usual — as Barkley and Shaq traded insults.

Most notably, O’Neal went after the fact that Barkley only once made the NBA Finals, while Chuck told Shaq he had to ride the coattails of Kobe Bryant and Dwyane Wade to get his rings.

It felt at least partially real, especially if you watch Ernie Johnson’s reaction during the back-and-forth.

Via Twitter:

Game 4 was more interesting, but a 30 minute special where Chuck and Shaq actually do move the furniture and throw down might draw more viewers than these playoffs.

Here’s Kyrie Irving going nuts on the Celtics in the third quarter of Game 3 (VIDEO)

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Kyrie Irving went crazy on the Boston Celtics on Tuesday, scoring 23 points in the third quarter while simultaneously saving the Cleveland Cavaliers in Game 4. Thanks to his efforts, the Cavaliers now have a chance to head back to Boston on Thursday for an elimination Game 5.

If you were unable to watch Irving go bananas as LeBron James struggled with foul trouble, it truly was a dazzling display. Cleveland scored a whopping 40 points in the third quarter alone, and Irving seemed energized by a rolled ankle he suffered in the period.

So without further ado, let’s take a look at how Kyrie got the Cavaliers’ groove back.

Via Twitter:

Not bad, not bad. If you like that sort of thing.

What I really like is this move that came in the fourth quarter.

I just fell out of my chair, someone help me up.

Cleveland beat Boston, 112-99. They now lead the series, 3-1.

Watch LeBron James miss a wide open dunk against the Celtics in Game 4 (VIDEO)

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LeBron James did not have a good first half on Tuesday night against the Boston Celtics. The Cleveland Cavaliers star had four fouls in the first half, the first time that had ever happened according to ESPN.

Things were not going well for James when he went up for a dunk with nary a defender in front of him and he still wound up being unable to convert the bucket.

This is something you don’t see every day.

Via Twitter:

Of course, thanks to a 23-point quarter by Kyrie Irving the missed dunk didn’t seem to mean much. LeBron’s playoff entry to Shaqtin’ A Fool will be duly noted.

Meanwhile, the Kyrie Irving saved the Cavaliers in Game 4 with a 42-point effort. The Cavaliers beat the Celtics, 112-99, and will have a chance to close the series Thursday night in Boston in Game 5.

Kyrie Irving scores 23 in third quarter, saves Cavaliers in Game 4 win over Celtics

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The Boston Celtics led by as many as 16 points, but Kyrie Irving‘s 23-point third quarter sparked a Cleveland Cavaliers comeback that the visiting squad could never match. With LeBron James struggling early, Irving’s incredible play helped Cleveland grab a win in Game 4, 112-99.

James was the big storyline as the game opened, as the King again struggled with scoring. James got himself into foul trouble hilariously early, racking up his fourth foul in the second quarter. It was the first time in his career that James had four fouls in the first half, and it hamstrung the Cavaliers.

Boston continued their effective play on offense, seemingly less predictable with Isaiah Thomas out with a hip injury. Avery Bradley and Jae Crowder were the stars for the Celtics, but after an incredible Game 3 performance Marcus Smart failed to deliver.

Irving’s big third quarter was of course the main storyline of the game, with the star guard going nuts on Celtics defenders with a bevy of crossovers, twisting layups, and pull up 3-pointers. He did all this after rolling his ankle, seemingly using the adrenaline to fight off both injury and a series tie at 2-2. Irving’s 23-point quarter fueled a 40-point period for Cleveland, helping them turn the tables and take a 7-point lead going into the fourth.

LeBron seemed to reactivate off Irving’s stellar play, and he wound up scoring 34 points on 15-of-27 shooting, adding six assists, five rebounds, a steal and a block. Irving finished with 42 points, going 4-of-7 from 3-point range to go along with four assists and three rebounds.

Boston was led by Bradley, who scored 19 points but went just 1-of-7 from 3-point range. Crowder added 18 points, eight rebounds, and four assists. Al Horford dropped 16 points, seven assists, and three rebounds.

Cleveland now has a chance to put us out of our misery and close this series in Boston in Game 5 on Thursday.

If the Cavaliers do close, the big questions that remain will be whether LeBron can perform steadily and if the Cavaliers have what it takes on defense to slow down the Golden State Warriors.