When a standard Wednesday night NBA game tips off at 7 p.m. Eastern, it is midnight in London, 4:30 a.m. Thursday in New Delhi, India, and in Beijing it is 7 a.m. Thursday morning.
For a game trying to grow globally, it’s hard to get a fan overseas to sit down and watch a game live at those times.
NBA Commissioner David Stern was in China, where the NBA sent the Lakers and Warriors for some preseason games, and where the league opened up a school with Yao Ming. At a press conference talk of bringing a regular season NBA game to China came up.
But then Stern talked start times.
“Interestingly, there’s an intermediate step that Yao raised earlier with me, and that is the question of whether the NBA would consider modifying some of the start times of its games so that they would be more accessible to international audiences at a more convenient time for them to watch. And I think that the NBA is going to have to wrestle over the next decade as more and more of our viewing audience is outside the United States, is what’s the best time for games to be played so that those fans can enjoy them live as opposed to having to get up in China and watch an NBA game at 7:00 in the morning. And I think that’s a fun problem that we’re going to be addressing because so much viewing is happening outside the United States now.”
The problem is the domestic audience inside the United States is still the core audience. The NBA can’t start to alienate its core audience. For Europe, some of the weekend afternoon starts can work — a 1 p.m. Eastern start on Sunday is 6 p.m. in London, and you can promote that.
Asia is another matter. With basically a 12-hour time difference, there is no good answer. The Lakers and Warriors are playing at a good viewing time in China for their exhibition games, but back home America’s West Coast those games start at 4:30 a.m.
I do think you will see the NBA take a regular season game or games to China in the coming few years. It is the next step in that market.
In the weeks since Kevin Durant announced he was signing with the Golden State Warriors, we have yet to hear Russell Westbrook speak on his former teammate’s decision. This week, ESPN.com’s Royce Young indicated in a podcast interview that Durant was telling Westbrook and others in the days leading up to his decision that he was coming back to Oklahoma City. He later walked back his report, saying he misspoke. On Thursday, Durant himself told The Vertical‘s Shams Charania that he never said any such thing, or misled Westbrook or anyone else about his intentions.
“It’s false,” Durant told The Vertical on Thursday. “I didn’t say that – words about me telling Russell or Nick that I would stay or leave never came out of my mouth. We met as teammates, but no promises came out of it. In this day and age, I can’t control anything people claim out there. Someone can go out and say something random right now, and people will believe it.
“I never told Russell or Nick [Collison], ‘All right, guys, I’m coming back to the Thunder’ – and then a week later, I decide not to. Never happened. I don’t operate like that. I heard people say that story, but it’s not the truth.”
So that settles that.
CHICAGO (AP) The Chicago Bulls have signed guard Spencer Dinwiddie.
The Bulls acquired Dinwiddie in a trade with Detroit last month and waived him three weeks ago. He spent two years with the Pistons and appeared in 12 games last season, averaging 4.8 points and 13.3 minutes.
The Bulls announced the move Thursday.
The Wizards are getting a new practice facility.
For some reason, the Wizards have to pay just $4.46 million for it. Washington D.C. will cover the rest.
How much is the rest?
Jonathan O’Connell of The Washington Post:
The District”s sports and convention arm, Events DC, is proposing a series of upgrades to a planned Washington Wizards practice facility and entertainment center in Southeast that would likely reduce the total number of seats but add $10 million to the original $55 million price tag.
The new spending would be paid for by Events DC, which is funded by a percentage of hotel occupancy taxes. It does not require approval by the D.C. Council but will have to be voted on by the Events DC board Aug. 11.
Wizards owner Ted Leonsis pledged to move the team’s practices there as well as home games for the Washington Mystics and a future Wizards’ NBA D-League affiliate team. His company, Monumental Sports & Entertainment, agreed to pay $4.46 million — or 8 percent of the original $55 million cost.
But in a July 26 letter to D.C. Council Chairman Phil Mendelson, Gregory A. O’Dell, president and chief executive of Events DC, wrote that the original $55 million budget was “based on a preliminary estimate, as development and analysis of the program and concept design had not yet been performed.”
So, the District agreed to pay for a project without knowing how much it would cost and got the primary beneficiary — Leonsis — to kick in a share based on a low early estimate? It’s almost as if politicians are inept or have ulterior motives.
At least Wizards practices and WNBA games will bring plenty of new money into the community.
As Leonsis said, “There’s never been a better time to be an owner of an NBA franchise.”