Heat's Cole celebrates after scoring the go ahead basket against the Bulls during the fourth quarter in Game 5 of their NBA Eastern Conference semi-final basketball playoff in Miami

Heat exercise option to keep Norris Cole for 2014-15 season

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source: Reuters

Norris Cole is entering his third NBA season, but has already proven to be a key contributor on two straight championship teams for the Heat. Not surprisingly, since he’s still playing out his rookie contract and is considered to be still-developing talent at an extremely low price, Miami exercised its option to keep Cole under contract for the 2014-15 season.

From the official release:

Cole has appeared in 145 career games (six starts) and averaged 6.1 points, 2.0 assists, 1.5 rebounds and 19.7 minutes while shooting 40.7 percent from the field. Last season, he led the Miami reserves in assists 37 times, steals on 29 occasions, points 12 times and in rebounds and minutes six times each. In his two seasons with the HEAT, Cole has helped Miami capture back-to-back NBA championships, appearing in 40 postseason games while averaging 4.1 points, 1.4 assists and 1.2 rebounds in 14.7 minutes of action.

Cole was originally drafted by Minnesota in the first round (28th overall) of the 2011 NBA Draft before his draft rights were acquired by the HEAT in a draft night trade.

Under the rookie scale, Cole is set to make just over $2 million in 2014-15, and will need to have a qualifying offer extended of just over $3 million the following season for Miami to retain his rights as a restricted free agent (salary data via HoopsWorld).

This move was a mere formality, but it doesn’t come without a level of interest.

By now you’re probably aware that LeBron James, Dwyane Wade, and Chris Bosh can all opt out of their contracts next summer to become unrestricted free agents, or (more likely) sign longer-term deals to stay in Miami. The Heat brain trust set up the rest of the contracts on the roster with this not-so-small fact in mind, and up until today, no one was guaranteed a single dollar of salary beyond the upcoming season.

That’s right — the Heat potentially were at a completely clean slate from a salary perspective beginning next summer. That’s no longer the case, however, after Cole became the first to officially get locked in for the 2014-15 season.

Joel Embiid shows off custom “Trust the Process” shoes on Snapchat

Philadelphia 76ers' Joel Embiid reacts to the call during the second half of an NBA basketball game against the Cleveland Cavaliers, Saturday, Nov. 5, 2016, in Philadelphia. The Cavaliers won 102-101. (AP Photo/Chris Szagola)
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Philadelphia 76ers big man Joel Embiid has a certain sense of humor, one that has embraced former Sixers GM Sam Hinkie’s motto of “Trust the Process” as a kind of personal mantra and brand.

Embiid has apparently taken it a step further, showing off custom sneakers on Snapchat of his “Trust the Process” shoes.

You read that right.

The inside tongue of a pair of kicks Embiid was rocking on Saturday read in all lowercase letters the phrase we now associate with the Cameroonian center.

Embiid famously dubbed himself “The Process” and even filed for a trademark on the language in order to sell merchandise no doubt to be with us shortly.

Keep it coming, Joel. Absolutely each and every one of these are great.

LeBron James becomes first player with 27,000 points, 7,000 rebounds, and 7,000 assists

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Cleveland Cavaliers superstar LeBron James is one of the best basketball players ever, and on Friday night he passed Elvin Hayes for 9th on the NBA’s all-time scoring list.

Now, LeBron has accomplished a feat that is all his own.

During a game against the Charlotte Hornets on Saturday, James became the first player to log 27,000 points, 7,000 rebounds, and 7,000 assists.

Being alone in those categories is incredibly special, and is a marker to how James has played his entire career as a revolutionary point forward.

James is not only 9th in scoring, but 16th in assists. Statistical averages suggest he will end the season somewhere around 12th all-time in passing.

Timofey Mozgov gets MVP chants at free-throw line during Lakers-Suns (VIDEO)

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Timofey Mozgov is not an MVP candidate, but that didn’t stop one fan from starting a chant while the Los Angeles Lakers C was at the free-throw line on Friday night against the Phoenix Suns.

May I just say this: Bless this fan.

As Mozgov went to the line midway through the first quarter, someone within earshot of ESPN’s parabolic microphones started a chant for the Russian big man.

It was quiet during Mozgov’s first free throw, but during the second more fans at Staples joined in to the point where it was impossible to ignore it.

This is what having a fun at a basketball game looks like. Too good.

Richard Jefferson wears crazy Snapchat glasses for POV look at dunking (VIDEO)

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Cleveland Cavaliers veteran Richard Jefferson has a legendary Snapchat account, and I think it just got even better.

During a video posted to Jefferson’s account on Saturday, viewers were able to see a point-of-view account of what it’s like to be an NBA player practicing 3-pointers and dunking down lob passes.

Thanks to a pair of Snapchat Spectacles — a video camera in a set of glasses and paired with the social application — Jefferson gave us a taste of what it’s like to be an NBA player, if only for a moment.

I think it’s pretty cool to see from his perspective. Thanks to the evolution of wearable technology and 3D viewing equipment this is probably just a very small preview of what our viewing experience for the NBA is going to be like in 10-15 years.