Underground Kings no more, Raptors bring in Drake to help rebrand franchise

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When the Nets moved to Brooklyn and were looking to rebrand the franchise — new logo, new look, new attitude — and let’s be honest, the white guys in Brooks Brothers suits are not the best at knowing what the common fan wants. So the Nets turned to rapper Jay Z, who owned a sliver of the team (less than 1 percent) but had a big say in the look of the uniforms and some of the amenities inside the Barclay’s Center.

The Raptors are doing much the same thing with Toronto native Drake — they don’t want to be “Underground Kings” they want to be in the spotlight.

Rebranding is coming to Toronto and Drake is going to have a hand in that.

“There’s a reason why we are going to submit to the league a new application for a new branding, a new image, new colors — not a new name, but new branding, and Drake will be an ambassador and help us forge this new vision, this new buzz, this new excitement where we are taking this organization,” said Maple Leaf Sports and Entertainment (which owns the Raptors) CEO Tim Leiweke at a press conference Monday announcing Toronto would host the 2016 All-Star Game.

Drake will be the Raptors’ “global ambassador.” Whatever that means, exactly. He certainly is a big NBA fan, friend of star players such as LeBron James, and a guy you can see at games around the league all the time. He he will certainly have a hand in the rebranding process, as well as helping make the 2016 All-Star Game a celebration of Toronto.

“I just want you to know I’m extremely excited to be part of a team I grew up a fan of, a diehard fan of, of course I’m sure like everybody else from this city,” Drake said. “I’m excited for the new vision, basketball in Canada is bigger now than ever before. I think that All-Star 2016 is a phenomenal step, something I dreamed of as a kid.”

He said he would be happy to help recruit players. That’s nice. What really gets free agents to come to a city is money — GM Masai Ujiri has to create both cap space to get them and a culture where they think they can win. If that’s in place, a phone call from Drake doesn’t hurt.

The Raptors have already submitted some paperwork with the league and have a firm hired to help with the rebranding, Leiweke said. This likely would kick in for the 2015-16 season — in time for the All-Star Game.

There had been some talk the Raptors name — picked 20 years ago when the “Jurassic Park” movie franchise was huge — could change as there were never any velociraptor anywhere near Canada. Nope. The name stays.

But a new look is part of the image makeover the franchise could use. While Drake has his detractors as a rapper — watch the comments on this post, just mention Drake and the comments become a debate about him — he’s a better choice to upgrade the image than the guys and gals in suits with their focus groups and spread sheets.

“We have been meeting with Drake for a while now to talk about the involvement they want to have. This isn’t just about the NBA, it isn’t just about the 2016 All-Star Game, this is about the Raptors. This is a new day, a new age,” Leiweke said.

Report: Masai Ujiri’s salary about half what Phil Jackson’s was

Nathan Denette/The Canadian Press via AP
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James Dolan isn’t fixing the Knicks’ biggest problem – James Dolan.

But the owner took a step in the right direction a few years ago by pouring a ton of money into the front office. Of course, Dolan did it in the worst way. Offering a five-year, $60 million contract, he didn’t target general managers with proven track records of success. He hired front-office novice Phil Jackson, whose tenure was a wreck.

With Jackson out, will Dolan get it right this time?

The Knicks are reportedly interested in Raptors president Masai Ujiri, but it will be more complicated now, because Ujiri just signed a contract extension and the Knicks are still paying Jackson.

But can New York lure Ujiri from Toronto?

Michael Grange of Sportsnet:

As a source close to MLSE ownership told me Wednesday morning: “Don’t even waste your time on this.”

But as one NBA source put it: “This is not fake news, the Knicks will be coming hard.”

Sam Amick of USA Today:

Ujiri signed a five-year extension worth $32 million last September

Bruce Arthur of the Star:

All that just makes the Knicks more desperate for a new saviour, and league sources indicate the Knicks are already confident Ujiri is coming to New York.

Despite the contract, sources indicate Ujiri can leave if he wants to leave. It’s really up to him.

Ramona Shelburne of ESPN:

As for reports that the Knicks were interested in Toronto Raptors president Masai Ujiri, sources told ESPN that the Knicks have a deep respect for him, but he’s under contract and thus would require permission to speak to and compensation — likely draft picks — which the Knicks would be very reluctant to consider.

Dolan has the fortune to offer Ujiri a significant raise and buy him out of his Raptors contract. Money goes a long way in these negotiations, though it’s unclear how much Dolan would spend on a less-flashy name – and whether the Raptors want more than just cash.

Sending Toronto first-round picks as compensation would hurt the Knicks, but not as much as hiring another incompetent front-office head.

Will Ujiri land in New York? There are so many mixed signals, but it appears the Knicks at least have a chance.

Report: James Harden recruited Chris Paul to Rockets throughout season

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Chris Paul to the Rockets seemed to come out of nowhere.

It didn’t.

Broderick Turner of the Los Angeles Times:

According to one NBA executive, James Harden, the Rockets’ all-star guard, had been recruiting Paul throughout the season. An executive from another team said Harden had already told a fellow NBA player that Paul’s going to Houston was a done deal.

This is how the league works now. James Harden continues to be a enthusiastic recruiter, and that’s a huge asset to the Rockets. It goes toward explaining why Houston general manager Daryl Morey has bestowed so much faith in Harden.

The NBA has simply decided nothing players do constitutes tampering. So, Harden was free to convey Houston’s message to Paul – and this went beyond the typical bonding of two stars. The Rockets had to orchestrate a complex series of transactions, including getting Paul to waive most of his trade bonus, to make the deal work. Harden was part lead recruiter, part middleman communicating with the front office.

Getting Paul was truly the Harden-Morey partnership at its finest.

Report: Thunder have planned Blake Griffin pursuit for months

russell westbrook blake griffin
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The Clippers sound confident about re-signing Blake Griffin in the wake Chris Paul going to the Rockets.

But L.A. will have competition for the star forward – from the Nuggets, Celtics (depending how their primary plan goes), Heat and Griffin’s home-state Thunder.

Royce Young of ESPN:

It’s a shame for the Thunder they backed off their plan to sign Griffin last summer, signing Steven Adams and Victor Oladipo to contract extensions, only to resume it a few months later.

Letting Adams and Oladipo hit unrestricted free agency would have given Oklahoma City an additional $22,514,699 in cap flexibility while maintaining Adams’ and Oladipo’s Bird Rights. That alone wouldn’t have been enough to offer Griffin a max salary, but dumping Enes Kanter, Kyle Singler and either Doug McDermott or Domantas Sabonis would’ve projected to get the Thunder there. In that scenario, Oklahoma City could have also exceeded the cap to re-sign Adams and Oladipo after inking Griffin.

Alas, the Thunder are now limited to dumping contributors that make the team appealing to someone like Griffin in the first place or executing a sign-and-trade. But a sign-and-trade gets complicated. Adams’ salary alone isn’t enough to return Griffin on a max, and it’s not even clear the Clippers – with DeAndre Jordan – would want Adams (though losing Griffin could initiate an even greater rebuild that includes trading Jordan). And again, the Clippers reportedly want to keep Griffin rather than go this route.

This was all foreseeable, though some surprising factors worsened the consequences of the extensions for Oklahoma City.

Griffin seemed more certain last summer to stay in L.A. The 2017-18 salary cap appeared on track to be higher. The new Collective Bargaining Agreement won’t raise cap holds for first-round picks until next year. So, Adams’ deal projects to save the Thunder just $6,425,000 over the next four years relative to a max offer sheet – a paltry sum in the face of the potential cap flexibility lost this year by extending him instead of waiting to re-sign him.

The Thunder making moves earlier than necessary and salary-cap developments turning those plans especially imprudent – where have I heard this one before?

Report: Gordon Hayward will meet first with Heat in free agency, then Jazz, then Celtics

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Gordon Hayward is arguably the biggest available prize in free agency, and his dance card for the first couple of days in July is filling up.

Miami and Pat Riley will bat lead off in a series of meetings, reports ESPN.

Gordon Hayward will take his first free-agent meeting with the Miami Heat on Saturday, a source told ESPN’s Jorge Sedano. Hayward will then be traveling Sunday to meet Utah on Monday, with Boston coming after that…

Sources previously told ESPN the Jazz regard the Heat as no less a threat to lure Hayward away than the Celtics, whose interest in the former Butler star has been anticipated for some time, largely thanks to the presence of Hayward’s college coach, Brad Stevens, on Boston’s bench.

For the record, there are rumors it’s Miami Saturday, Boston Sunday, Utah Monday, then he will take some time to make a decision. I’m not sure the order matters that much.

Hayward is an All-Star level player at a position of need for a lot of teams out on the wing. He averaged 21.9 points per game last season, shot 39.8 percent from three, can put the ball on the floor and be a playmaker for himself and others, plus can defend everything from stretch fours to point guards (he’s not a lock-down defender, but he is good). Hayward is the kind of versatile player teams need to compete in a modern NBA. He’s an elite wing player who is about to get paid like one.

The question is by whom? Around the league teams are convinced it will be one of those three, but which one depends on who you talk to. The Jazz seem confident they can retain him, where others seem confident he’s got one foot out the door. Only Hayward truly knows, and he’s wise to not speak on it and take the meetings. (If he takes his time deciding that could impact the chase for Blake Griffin, Miami and Boston reportedly have interest if they don’t land Gordon, but that can’t be Gordon’s concern. He has to do what’s right for him in his own time.)