Underground Kings no more, Raptors bring in Drake to help rebrand franchise


When the Nets moved to Brooklyn and were looking to rebrand the franchise — new logo, new look, new attitude — and let’s be honest, the white guys in Brooks Brothers suits are not the best at knowing what the common fan wants. So the Nets turned to rapper Jay Z, who owned a sliver of the team (less than 1 percent) but had a big say in the look of the uniforms and some of the amenities inside the Barclay’s Center.

The Raptors are doing much the same thing with Toronto native Drake — they don’t want to be “Underground Kings” they want to be in the spotlight.

Rebranding is coming to Toronto and Drake is going to have a hand in that.

“There’s a reason why we are going to submit to the league a new application for a new branding, a new image, new colors — not a new name, but new branding, and Drake will be an ambassador and help us forge this new vision, this new buzz, this new excitement where we are taking this organization,” said Maple Leaf Sports and Entertainment (which owns the Raptors) CEO Tim Leiweke at a press conference Monday announcing Toronto would host the 2016 All-Star Game.

Drake will be the Raptors’ “global ambassador.” Whatever that means, exactly. He certainly is a big NBA fan, friend of star players such as LeBron James, and a guy you can see at games around the league all the time. He he will certainly have a hand in the rebranding process, as well as helping make the 2016 All-Star Game a celebration of Toronto.

“I just want you to know I’m extremely excited to be part of a team I grew up a fan of, a diehard fan of, of course I’m sure like everybody else from this city,” Drake said. “I’m excited for the new vision, basketball in Canada is bigger now than ever before. I think that All-Star 2016 is a phenomenal step, something I dreamed of as a kid.”

He said he would be happy to help recruit players. That’s nice. What really gets free agents to come to a city is money — GM Masai Ujiri has to create both cap space to get them and a culture where they think they can win. If that’s in place, a phone call from Drake doesn’t hurt.

The Raptors have already submitted some paperwork with the league and have a firm hired to help with the rebranding, Leiweke said. This likely would kick in for the 2015-16 season — in time for the All-Star Game.

There had been some talk the Raptors name — picked 20 years ago when the “Jurassic Park” movie franchise was huge — could change as there were never any velociraptor anywhere near Canada. Nope. The name stays.

But a new look is part of the image makeover the franchise could use. While Drake has his detractors as a rapper — watch the comments on this post, just mention Drake and the comments become a debate about him — he’s a better choice to upgrade the image than the guys and gals in suits with their focus groups and spread sheets.

“We have been meeting with Drake for a while now to talk about the involvement they want to have. This isn’t just about the NBA, it isn’t just about the 2016 All-Star Game, this is about the Raptors. This is a new day, a new age,” Leiweke said.

Raptors unveil updated court design

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Several teams have updated their court designs this offseason, including the Bulls, Nuggets, Bucks and Hawks. The Raptors are the latest team to update their floor, to go along with a new logo and uniforms. Here’s what the Air Canada Centre will look like this season:

It features their new claw/basketball logo at center court and the font on their new uniforms at the baselines. The “We The North” along the sideline is a nice touch, too. Overall, the Raptors have done an excellent job with their rebrand, just in time for All-Star Weekend to be hosted in Toronto for the first time.

Former UCLA, NBA player Dave Meyers dies at 62

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LOS ANGELES (AP) Dave Meyers, the star forward who led UCLA to the 1975 NCAA basketball championship as the lone senior in coach John Wooden’s final season and later played for the NBA’s Milwaukee Bucks, died Friday. He was 62.

Meyers died at his home in Temecula after struggling with cancer for the last year, according to UCLA, which received the news from his younger sister, Ann Meyers Drysdale.

He played four years for Milwaukee after being drafted second overall by the Los Angeles Lakers. Shortly after, Meyers was part of a blockbuster trade that sent him to the Bucks in exchange for Kareem Abdul-Jabbar.

The 6-foot-8 Meyers led UCLA in scoring at 18.3 points and rebounding at 7.9 in his final season, helping the Bruins to a 28-3 record. He had 24 points and 11 rebounds in their 92-85 victory over Kentucky in the NCAA title game played in his hometown of San Diego.

Meyers Drysdale also played at UCLA during her Hall of Fame career.

Meyers assumed the Bruins’ leadership role during the 1974-75 season after Bill Walton and Jamaal Wilkes had graduated. Playing with sophomores Marques Johnson and Richard Washington, Meyers earned consensus All-America honors. Meyers made the cover of Sports Illustrated after the Bruins won the NCAA title.

“One of the true warriors in (at)UCLAMBB history has gone on to glory,” Johnson wrote on Twitter. “Dave Meyers was our Captain in `75 and as tenacious a player ever. RIP.”

Johnson recalled in other tweets how Meyers called him `MJB’ or Marques Johnson Baby when he was a freshman, and later in the NBA, Meyers was nicknamed “Crash” because he always diving on the floor for loose balls.

As a junior, Meyers started on a front line featuring future Hall of Famers Walton and Wilkes.

Meyers was a reserve as a sophomore on the Bruins’ 1973 NCAA title team during the school’s run of 10 national titles in 12 years under Wooden. The team went 30-0 and capped the season by beating Memphis 87-66 in the championship game, when Meyers had four points and three rebounds.

In 1975, Meyers, along with Elmore Smith, Junior Bridgeman and Brian Winters, was traded to Milwaukee for Abdul-Jabbar and Walt Wesley.

During the 1977-78 season, Meyers was reunited with Johnson on the Bucks and averaged a career-best 14.7 points. He missed the next year with a back injury. Meyers returned in 1979-80 to average 12.1 points and 5.7 rebounds in helping the Bucks win a division title.

Born David William Meyers, he was one of 11 children. His father, Bob, was a standout basketball player and team captain at Marquette in the 1940s. The younger Meyers averaged 22.7 points as a senior at Sonora High in La Habra, California.

Meyers made a surprise announcement in 1980 that he was retiring from basketball to spend more time with his family. He later earned his teaching certificate and taught sixth grade for several years in Lake Elsinore, California.

He is survived by his wife, Linda, whom he married in 1975, and daughter Crystal and son Sean.