“Shaq-ramento” era begins in Sacramento. Strange as it sounds.

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It sounds strange to anybody that followed the Kings and Lakers rivalry over the last decade, but the “Shaqramento” era took off on Tuesday in Sacramento, where minority owner and team consultant Shaquille O’Neal introduced himself to the media.

As quotatious and loquacious as ever, Shaq sounded less like the sometimes tongue-tied analyst we see on TNT and more like a modern day business man and teacher.

Perhaps the biggest question from today’s presser was what he can do to help teach DeMarcus Cousins how to turn the page and lead the Kings back into the playoffs.

“When I look at DeMarcus Cousins I see a young Shaquille O’Neal, a guy that was very talented, very stubborn in his ways. I know sometimes he gets a bad rap, but what changed me — what made me become a winner and a champion — was a conversation,” O’Neal said. “When I had a conversation with a guy that won a championship, that changed my whole perspective. And that guy was Phil Jackson.”

Now Shaq hopes to be the Zen-master for Cousins, constantly referring to the “conversation” as the first step and downplaying the on-court teachings.

“My relationship with DeMarcus will be talking every day, but adding “I’m not going to be in his face every day,” Shaq said.

“(DeMarcus) knows that I know what I’m talking about. A lot of these guys, when I would have a conversation with people, they didn’t really understand what it takes so I was reluctant to listen to them. But once Phil came in, coming off six championships. I knew he knew what he was talking about and everything he told me I went and displayed it on the court — and everything he said that was going to happen it did happen. And we were able to get our three.”

Getting Cousins, who attended dinner with O’Neal, owners Vivek Ranadive and Mark Mastrov and CA governor Jerry Brown last night, to buy in is just one aspect of O’Neal’s presence on the team.

Shaq is also being brought on board to send a message that the Kings are well past ready to turn the page on their recent history. The Kings were all but abandoned by their former owners, the Maloofs, and after years of relocation drama the organization is going to great lengths to show fans and media that they’re all about winning.

Vivek addressed that perception when he was asked about the recent ESPN the Magazine franchise rankings that called the Kings the worst franchise in sports. ESPN admittedly based it on old data from last year.

“(ESPN) should join the 21st century. Who want’s yesterday’s news?”

Vivek and Shaq both made bold proclamations that the new arena in Sacramento, which is on track to open in 2016 for all intents and purposes, will be among the top arenas in the world. They added that there will be an indoor/outdoor component to it, so for certain events “18,000 people could be inside and 10,000 people could be outside.”

As for Shaq’s history of chiding Sacramento fans and in particular his comments calling the Kings ‘the Sacramento Queens,” our friends at Cowbell Kingdom have the video:

In a day that more closely resembled media day than your typical ownership announcement, it is clear the Kings are going big by bringing on one of the game’s biggest personalities.

“The first game will be televised in India,” said Shaq. “There will be over 600 million people watching. We want Sacramento to be a world-wide brand.”

What exactly was on the table for Bulls in Jimmy Butler trade?

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It’s been the cry since the Bulls’ front office traded Jimmy Butler for Zach LaVine (coming off an ACL surgery), Kris Dunn, and the No. 7 pick (Lauri Markkanen):

Why didn’t the Bulls get more?

I’m in the camp they didn’t get enough, starting with the question why did they give Minnesota the No. 16 pick in the deal? Even if the Bulls keep that pick, it doesn’t feel like they got enough for an All-NBA player, a top-flight wing defender who can also get buckets with the ball in his hands. The Bulls could have been patient and waited out a better offer, one of this quality would always have been on the table.

However, the deals for Butler may not have been as rich as fans assume. Here is part of what ESPN’s Zach Lowe wrote breaking down the trade.

It’s not as if Chicago didn’t canvas the league, either. The Bulls talked to Phoenix about a package centered around Eric Bledsoe and the No. 4 pick, but nothing came close, according to league sources. (Those talks may have been linked at one point to Cleveland’s pursuit of Butler, which apparently fizzled Thursday as Dan Gilbert, the Cavs’ owner, tried to hire a new president of basketball operations on the freaking day of the draft.)

They poked around with Denver, but the Nuggets drew a line at Jamal Murray, sources say. Those teams had to weigh the possibility of Butler bolting in 2019, which cooled the market a bit, sources say.

Boston has danced around Butler for almost a year now, and would not include the No. 3 pick in any package for him as the draft approached, sources say. Other reports suggest they refused to offer next year’s Nets pick, or the Lakers-Kings pick they snagged from Philly in the Markelle Fultz deal.

Boston’s Danny Ainge wanted a deal, a bit of a discount, and the Bulls were not going to give it. Those pick requests are reasonable for a Top 15 player, but Ainge knows he can be patient and the Celtics will still win more than 50 games next season and be a contender in a couple of years. Ainge knows he has a real shot at Gordon Hayward as a free agent this summer. He knows it’s not Butler or bust, so he didn’t go all in. He can afford to be patient right now, but eventually he will have to make a move.

The lack of a better market for Butler speaks to a couple of things. Phoenix, Denver, and other teams are correct to worry about overpaying for a player that could leave in a couple of years. Maybe they can win him over with their culture, maybe a team like Denver becomes very dangerous with Butler in the mix with Nikola Jokic, but is that enough. This is also where the looming shadow of Golden State, the Mount Everest looming over all things in the West, comes into play — how much do teams want to pay to try to contend right now?

Still, the Bulls could have done better. At least know a direction is set, the Bulls are rebuilding. Can Gar/Pax pull that off is another question entirely.

Klay Thompson goes up for 360 dunk in exhibition… and he’s not a dunker (VIDEO)

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Klay Thompson has an amazing skill set — one of the best pure shooters in the league, he can put the ball on the floor and create, and he’s a very good perimeter defender.

He’s not a dunker. Oh, he can dunk, but he’s not the guy you’re inviting to the Dunk Contest.

Case in point, this video out of China where Thompson was part of an exhibition and tried to show off his dunking skills.

Thompson’s shoe sponsor is China-based Anta, which explains why he’s there playing some exhibition ball. In case you missed it, Thompson had a Finals shoe released.

Those are about as good as the 360 dunk.

Sixers will talk contract extension for Joel Embiid this summer, want to lock him up

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Could Joel Embiid be Philadelphia’s Stephen Curry?

No, I don’t mean taking 30-foot bombs that demoralize opponents (although, no doubt Embiid is game for trying it). I mean in having a contract extension off his rookie deal for less than the max, a value contract that allows the Sixers the cap room to secure a title contender around him.

After three seasons in the NBA, Joel Embiid is eligible for a contract extension this summer (one that would be negotiated now but not kick in until the 2018-19 season). Teams lock up their stars at this point, and Embiid is that — he was dominant in the 31 games he played. But it’s 31 games in three seasons, how much do the Sixers want to pay here?

Sixers owner Joshua Harris said extending Embiid is a priority for the team this summer, speaking at a press conference, via the Courier Times.

“Look, I’d just say we want Joel to be on the team for a long time,” Harris said. “We want us all to grow old together. That’s the way I would put it.”

A max contract for Embiid would be five years at about $130 million, an average annual salary of $26 million. Because of his injury history, would he be willing to sign five years at $100 million, maybe with an opt-out after four? That extra cap space may not sound like a lot, it’s not a Curry-level savings, but it would help the Sixers’ team building.

If the two sides can’t reach a deal by Oct. 31 (the deadline), Embiid will play out this season then be a restricted free agent next season. If he stays healthy, he will get a max deal from another team that the Sixers would just match (the Sixers and Embiid could also reach a deal).

The Sixers are not about to let Embiid go, they have their young core they believe they can contend with in a few years. Plus he is a fan favorite. The only question left is cost.

Josh Jackson’s first pitch is… just a bit outside

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Josh Jackson is not going Bo Jackson on us and playing baseball in the offseason.

The highly-rated forward out of Kansas who was the No. 4 pick of the Phoenix Suns was invited to throw out the first pitch before Friday night’s Diamondbacks game.

To quote Bob Uecker, he was just a bit outside. He tried the corner and missed.

Lonzo Ball was able to make his first pitch, ergo, he will turn out to be a much better NBA player. Obviously, these skills correlate.