“Shaq-ramento” era begins in Sacramento. Strange as it sounds.

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It sounds strange to anybody that followed the Kings and Lakers rivalry over the last decade, but the “Shaqramento” era took off on Tuesday in Sacramento, where minority owner and team consultant Shaquille O’Neal introduced himself to the media.

As quotatious and loquacious as ever, Shaq sounded less like the sometimes tongue-tied analyst we see on TNT and more like a modern day business man and teacher.

Perhaps the biggest question from today’s presser was what he can do to help teach DeMarcus Cousins how to turn the page and lead the Kings back into the playoffs.

“When I look at DeMarcus Cousins I see a young Shaquille O’Neal, a guy that was very talented, very stubborn in his ways. I know sometimes he gets a bad rap, but what changed me — what made me become a winner and a champion — was a conversation,” O’Neal said. “When I had a conversation with a guy that won a championship, that changed my whole perspective. And that guy was Phil Jackson.”

Now Shaq hopes to be the Zen-master for Cousins, constantly referring to the “conversation” as the first step and downplaying the on-court teachings.

“My relationship with DeMarcus will be talking every day, but adding “I’m not going to be in his face every day,” Shaq said.

“(DeMarcus) knows that I know what I’m talking about. A lot of these guys, when I would have a conversation with people, they didn’t really understand what it takes so I was reluctant to listen to them. But once Phil came in, coming off six championships. I knew he knew what he was talking about and everything he told me I went and displayed it on the court — and everything he said that was going to happen it did happen. And we were able to get our three.”

Getting Cousins, who attended dinner with O’Neal, owners Vivek Ranadive and Mark Mastrov and CA governor Jerry Brown last night, to buy in is just one aspect of O’Neal’s presence on the team.

Shaq is also being brought on board to send a message that the Kings are well past ready to turn the page on their recent history. The Kings were all but abandoned by their former owners, the Maloofs, and after years of relocation drama the organization is going to great lengths to show fans and media that they’re all about winning.

Vivek addressed that perception when he was asked about the recent ESPN the Magazine franchise rankings that called the Kings the worst franchise in sports. ESPN admittedly based it on old data from last year.

“(ESPN) should join the 21st century. Who want’s yesterday’s news?”

Vivek and Shaq both made bold proclamations that the new arena in Sacramento, which is on track to open in 2016 for all intents and purposes, will be among the top arenas in the world. They added that there will be an indoor/outdoor component to it, so for certain events “18,000 people could be inside and 10,000 people could be outside.”

As for Shaq’s history of chiding Sacramento fans and in particular his comments calling the Kings ‘the Sacramento Queens,” our friends at Cowbell Kingdom have the video:

In a day that more closely resembled media day than your typical ownership announcement, it is clear the Kings are going big by bringing on one of the game’s biggest personalities.

“The first game will be televised in India,” said Shaq. “There will be over 600 million people watching. We want Sacramento to be a world-wide brand.”

Kyrie Irving, any regrets about using profanity toward fan? “Hell no.”

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Fans yelling obscenities at NBA players and trying to goad them into a response — always while camera phones are recording — has become a thing. DeMarcus Cousins will be paying $25,000 for responding to a fan cursing at him in Memphis.

Kyrie Irving is likely going to get fined for an incident Friday night after the Celtics knocked off the Sixers in Philadephia. It made the rounds on social media Friday night, with a fan yelling at Irving as he leaves the court “Kyrie, where’s LeBron?” and Irving responding with a crude phrase. Here is the exchange as Irving leaves the court (NOTE: The language is NSFW, if offended don’t watch the video).

Saturday Irving was asked about the incident, and he admitted he should have bit his tongue, but he has no regrets, as reported by A. Sherrod Blakely of NBC Sports Boston.

“Hell no,” Irving said (when asked if he had regrets). “Man enough to record it on video, that’s on him. I’m glad he got his ad name out there, and his five seconds of fame and it’s gone viral. That’s the social media platform we live on.

Irving added, “I take full responsibility for what I said. You move on.”

Irving also addressed the bigger issue, something Cousins discussed when talking about his fine. Via Chris Forsberg at ESPN.

“At the end of the day, we’re human. It’s in heat of the moment and frustrations arise, we were at halftime, we were down by 4, in an environment, a season-opener in Philly. Being with a young team like we have here and staying composed, handling that before we go in the locker room and addressing what we have to do in the locker room and going out and handling business and getting the W, that’s really the only thing that matters to me.

“It’s up to the league at this point. But, like I said, I’m going to take full responsibility for what I said. I don’t have any regrets for it.”

Irving is going to get fined. The league has issues with its players cursing at fans. Understandably.

That said, the league may need to step back on consider situations like this. If fans are taunting players, at what point should a player be able to respond to the fan? Should arena security (at the request of the officials, or maybe a player) intervene? Players should not be asked to bite their tongue no matter what is said, and even if a fan paid for a ticket it doesn’t give them the right to cross any line. As more fans seem to go after their 15 minutes of social media fame baiting players, the league may need to reconsider where it draws its lines.

Reports: Pelicans to sign Jameer Nelson with Rondo out

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With Rajon Rondo out 4-6 weeks with a sports hernia, the New Orleans Pelicans were looking for a solid backup point guard.

This week, to make room to sign Richard Jefferson, the Denver Nuggets waived veteran Jameer Nelson.

While other teams such as the Rockets were calling, the Pelicans and Nelson have reached a deal, reports both Adrian Wojnarowski of ESPN.

Shams Charania of The Vertical at Yahoo Sports added this.

Nelson, in his 14th NBA season, became the top free agent on the market and received interest from contenders such as the Houston Rockets and Oklahoma City Thunder and several other franchises that hoped to add the respected and accomplished veteran. But for Nelson, the Pelicans represent an opportunity to play significant minutes and provide leadership.

The Pelicans had a full roster of 15 players, they could have waited until next Tuesday and gotten a disabled player exception to add a 16th player, but they decided to go with something more permanent.

Jrue Holiday starts at the point for the Pelicans but with Rondo out — he was supposed to start next to Holiday — there is no depth at the position. The Pelicans can have Nelson step in and get minutes from the first time he steps on the court.

Nelson is still a solid pick-and-roll point guard, but what he brings to the table the Pelicans need more is shooting — he shot 38.8 percent from three last season and is a good spot up player. He can penetrate and make plays off handoffs as well, but it’s his shooting on a team that needs it that will be most valued.

The Pelicans have started the season 0-2 with losses to Memphis and Golden State. They take on the Lakers in Los Angeles Sunday night.

DeMarcus Cousins fined $25,000 for cursing at fan

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Near the end of New Orleans’ season-opening loss in Memphis, DeMarcus Cousins started getting into a war of words with a female Grizzlies fan, an exchange where allegedly “F-bombs” were dropped in both directions.

That’s going to cost Cousins.

Saturday the league announced that the Pelicans’ center has been fined $25,000 for “directing inappropriate language towards a fan.”

Cousins got a technical foul during this exchange, and that has been rescinded.

Cousins has averaged 31 points and 10 rebounds a game through two games this season, but it hasn’t been enough as New Orleans has started the season 0-2.

It’s not about the shoes: Kevin Durant loses his, blocks two shots anyway

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Shoes? Kevin Durant don’t need no stinkin’ shoes.

Early in the second quarter of the Warriors win in New Orleans Friday, Durant came out of his shoes on a layup in the lane. He then picked up his shoe, carried it to the other end, flipped it to the bench, and played defense without it, and while he got moved out of the way allowing an offensive rebound for the Pelicans he then proceeded to block Tony Allen twice at the rim.

Durant — after deciding to play the rest of the game in shoes — had seven blocks on the night, to go with 22 points.