“Shaq-ramento” era begins in Sacramento. Strange as it sounds.

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It sounds strange to anybody that followed the Kings and Lakers rivalry over the last decade, but the “Shaqramento” era took off on Tuesday in Sacramento, where minority owner and team consultant Shaquille O’Neal introduced himself to the media.

As quotatious and loquacious as ever, Shaq sounded less like the sometimes tongue-tied analyst we see on TNT and more like a modern day business man and teacher.

Perhaps the biggest question from today’s presser was what he can do to help teach DeMarcus Cousins how to turn the page and lead the Kings back into the playoffs.

“When I look at DeMarcus Cousins I see a young Shaquille O’Neal, a guy that was very talented, very stubborn in his ways. I know sometimes he gets a bad rap, but what changed me — what made me become a winner and a champion — was a conversation,” O’Neal said. “When I had a conversation with a guy that won a championship, that changed my whole perspective. And that guy was Phil Jackson.”

Now Shaq hopes to be the Zen-master for Cousins, constantly referring to the “conversation” as the first step and downplaying the on-court teachings.

“My relationship with DeMarcus will be talking every day, but adding “I’m not going to be in his face every day,” Shaq said.

“(DeMarcus) knows that I know what I’m talking about. A lot of these guys, when I would have a conversation with people, they didn’t really understand what it takes so I was reluctant to listen to them. But once Phil came in, coming off six championships. I knew he knew what he was talking about and everything he told me I went and displayed it on the court — and everything he said that was going to happen it did happen. And we were able to get our three.”

Getting Cousins, who attended dinner with O’Neal, owners Vivek Ranadive and Mark Mastrov and CA governor Jerry Brown last night, to buy in is just one aspect of O’Neal’s presence on the team.

Shaq is also being brought on board to send a message that the Kings are well past ready to turn the page on their recent history. The Kings were all but abandoned by their former owners, the Maloofs, and after years of relocation drama the organization is going to great lengths to show fans and media that they’re all about winning.

Vivek addressed that perception when he was asked about the recent ESPN the Magazine franchise rankings that called the Kings the worst franchise in sports. ESPN admittedly based it on old data from last year.

“(ESPN) should join the 21st century. Who want’s yesterday’s news?”

Vivek and Shaq both made bold proclamations that the new arena in Sacramento, which is on track to open in 2016 for all intents and purposes, will be among the top arenas in the world. They added that there will be an indoor/outdoor component to it, so for certain events “18,000 people could be inside and 10,000 people could be outside.”

As for Shaq’s history of chiding Sacramento fans and in particular his comments calling the Kings ‘the Sacramento Queens,” our friends at Cowbell Kingdom have the video:

In a day that more closely resembled media day than your typical ownership announcement, it is clear the Kings are going big by bringing on one of the game’s biggest personalities.

“The first game will be televised in India,” said Shaq. “There will be over 600 million people watching. We want Sacramento to be a world-wide brand.”

Paul Millsap out at least three more games with knee issue, Hawks 0-8 without him

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The Atlanta Hawks have come apart at the worst time. They have lost seven in a row and have fallen from comfortably in the playoffs to tied for the 5-6-7 seed in the East, just 2.5 games out of falling out of the playoffs altogether.

It has all happened with Paul Millsap out, and that is going to continue for about a week more the team announced Monday.

Atlanta Hawks forward Paul Millsap has been diagnosed with left knee synovitis and has undergone a non-surgical procedure at Emory (Orthopaedics & Spine Center in Atlanta). He will be listed as out for the next three games and his status will be updated as appropriate.

Synovitis is when the synovial membrane — which encases joints and helps lubricate them with synovial fluid — becomes inflamed. It’s usually a sign of another issue causing the inflammation.

The Hawks problem is they are 0-8 this season when Millsap is out.

It still feels unlikely Atlanta will fall all the way out of the playoffs (they have a slightly easier schedule than everyone they’re competing against for the slot), but they are more likely than Indiana or Milwaukee to slip. Also, the odds of them finishing with the seven or eight seed seem high, and that likely means a quick one-and-done visit to the postseason.

After that would come some real questions in Atlanta about how much they want to pay Millsap to keep him as a free agent (it’s going to have to be near max money and for five years, or he will look hard at his other options).

Reports: Kings’ owner reaches out to Sam Hinkie; team quickly denies any interest

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Sacramento Kings’ owner Vivek Ranadive’s handling of his team makes President Donald Trump look patient and measured. It’s been less than two seasons since Vlade Divac was handed the reins of the Sacramento Kings, and apparently, that means the Kings are overdue for a change.

Ranadive is getting pressure to make a change because the Kings are seen around the league as a poorly run front office (that other teams try to take advantage of), and as part of that process he is reaching out to former Sixers’ GM Sam Hinkie, according to multiple reports. Yes, the controversial man behind “the process.” Zach Lowe and Marc Stein of ESPN have broken the story.

The Sacramento Kings have expressed exploratory interest in former Philadelphia 76ers general manager Sam Hinkie, according to league sources.

‎Sources told ESPN.com that Kings owner Vivek Ranadive sought and received permission directly from Sixers counterpart Josh Harris to speak with Hinkie.

Sources say Hinkie has long intrigued Ranadive, whose franchise has been thrust into a rebuilding mode not unlike Philadelphia’s status under Hinkie in the wake of trading DeMarcus Cousins to New Orleans.

Adrian Wojnarowski of The Vertical at Yahoo Sports adds these details.

The Kings quickly came out and denied the story.

After the denials they would trade DeMarcus Cousins and all the misdirection around the hiring of George Karl, it’s tough to take the Kings fully at face value here.

Hinkie is currently under a non-compete clause as part of his buyout agreement with the Sixers. He can take a job starting this summer.

We’ve got questions.

Question No. 1: If it is available, does Hinkie really want this job? Wojnarowski says he may not be interested. If he’s being brought in to rebuild the Kings from the ground up, that is a long process. Any GM, not just Hinkie, is going to need five years (at least) to have the planted seeds start to bear fruit. As mentioned above, Ranadive has been anything but patient. Hinkie may be willing to wait for another situation that seems a better fit.

Question No. 2: Did Ranadive decide “I need to get the guy that ripped me off on that Nik Stauskas trade?”

Question No. 3: Are the Kings serious about sticking with Vlade Divac, or is Hinkie also going to talk to other potential GMs? There would be guys interested, but they’d want a lot of assurances (read: five years guaranteed and a lot of money).

Question No. 4: What other teams have interest in Hinkie? The ESPN report says other teams have reached out, does this include places were we expecting front office changes such as Orlando? Hinkie in a situation where he already had pieces (like Orlando) and was in the next phase of rebuilding could be interesting.

Question No. 5: Did Divac have any idea this was coming? After that Cousins trade he had to know something could be up, but he said fans should give him two years and the team would be in a better spot or he would step down. But did anyone, including Divac, think Ranadive would be that patient?

Father trolls son with signs at NBA games saying he will join dad when grades improve

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As a father who has threatened to take things away from my daughters if some behavior/school situation didn’t change (then felt bad when I had to follow through on the threat), I appreciate parents willing to follow through on what they say.

But this guy is taking it to a new level.

This father showed up at two nationally televised games this week with a sign and a message for his son.

Good on Dad for following through and not caving and taking his kid to the games, but the signs are a kicker.

As Matt Moore points out at CBSSports.com (who gets the hat tip for finding this, he better never do this to his son), how much time does this dad have, he was in Charlotte for the Cavaliers game, then in Houston. Did he spend a Spring Break traveling the country to go to NBA games and troll his kid? (It makes you wonder if it’s real.)

Steven Adams, Enes Kanter with another Russell Westbrook for MVP video

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I don’t know if Russell Westbrook is going to win the MVP award this season — Sunday night’s showdown with James Harden didn’t clear up the picture. This year’s four-way race (also with Kawhi Leonard and LeBron James) is one of the most interesting and even ones in decades.

If Westbrook doesn’t win, don’t blame Steven Adams and Enes Kanter.

The Stash Brothers, the roommates, are doing their best with videos to promote him. And take subtle jabs at Westbrook’s fashion sense.