NBA updates media access rules for 2013-14 season

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We understand that the casual fan probably doesn’t care how often players and coaches are formally made to be available to the media throughout the course of the season, or how long reporters have to wait after games to speak to a team’s star players.

But it affects the coverage you’ll receive, especially from guys who are on hard and fast newspaper-mandated deadlines. So it’s worth delving into a bit with training camps still about 10 days away.

The NBA has revised its policies in these areas in time for the 2013-14 season, and overall, the changes should result in more relevant access to players, albeit a little less frequently.

From Brian Mahoney of the Associated Press:

“It was time to take a fresh look,” NBA senior vice president of communications Tim Frank said. “We’ve basically had the same rules for 30-plus years and with the changing media landscape it was clear there were redundancies and we needed to adjust.”

The old rules required players to be available at the morning shootaround and before the game, though most picked only one and some did neither. Now, they can choose one, but if their team doesn’t hold a morning workout, they will be required to be available at pregame if requested.

Players frequently didn’t talk when injured, and in the case of recent late-season injuries to Derrick Rose and Kevin Garnett, their teams’ seasons ended before they ever spoke to reporters after getting hurt. The new rules require a player with a long-term injury to meet with the media within a week of the diagnosis, if medically possible, and speak once a week after he returns to practice, even if he hasn’t resumed playing in games.

These two changes are big, in that star players often wouldn’t talk to media before games. Now they have to on days with no shootaround — at least according to the new policy. As always, some teams are more cooperative in this regard than are others.

The stipulation involving injured players is particularly of interest, and is likely in direct response to how the whole Derrick Rose situation was handled in Chicago last season. Rose spoke to reporters rarely during his recovery, although the team was more to blame for the hysteria surrounding his potential return than was the player.

Other changes include coaches being required to be available to media 10 minutes following a game’s conclusion, which I can tell you from experience doesn’t always happen, especially after a particularly tough loss. Players are also now supposed to be available within 45 minutes following a game — something that easily could have been dubbed The Carmelo Anthony Rule for the ridiculously long time he takes after games before speaking with reporters.

It’ll be interesting to see how this is all enforced, but overall, the league does a great job of providing plenty of access to its teams so that the local and national media each have a wealth of opportunity to provide comprehensive coverage.

Warriors break record by paying $3.5 million for draft rights to Jordan Bell

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The Thunder paid the Hawks $3 million for the draft rights to No. 31 pick Tibor Pleiss in 2010. Last year, the Nets paid $3 million just to move up 13 spots in the second round to get Isaiah Whitehead.

The Warriors surpassed that amount, previously the record for spending on a draft pick, to buy the No. 38 pick from the Bulls and get Jordan Bell last night.

Marcus Thompson of The Mercury News:

Golden State also bought the No. 38 pick last year to get a player I rated as first-round caliber, Patrick McCaw, whose rights cost “just” $2.4 million. McCaw had a promising rookie year and even contributed in the NBA Finals.

Bell – whose draft rights drew the maximum-allowable $3.5 million – could achieve similar success. I rated him No. 31 but in the same tier as other first-round-caliber prospects. He’s a versatile defender, capable of protecting the rim and switching onto guards. He’s obviously not nearly the same level, but Bell is in the Draymond Green mold defensively. Bell’s offense doesn’t come close to Green’s, though. Bell could fill a role sooner than later when Golden State needs a defensive-minded sub.

The Warriors have generated massive revenue during their dominant run the last few years. Now, they’re putting some of that money back into the on-court product. Success breeds success – especially when the owners don’t just pocket the profits.

Markelle Fultz was ‘"Excited to head to (City) and join the (team name)’

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The 76ers drafted Markelle Fultz No. 1 overall, placing a ton of attention on the point guard.

He parlayed that attention into a sponsored Instagram post, but he – or whomever posted on his behalf – never changed the stock text the company sent.

Rodger Sherman of The Ringer:

Fultz deleted and reposted, but this was probably a blessing in disguise. If it weren’t for the funny initial oversight, the advertisement never would have gotten so much traction.

Danny Ainge: Josh Jackson canceled Celtics workout while Brad Stevens and I flew there

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The Celtics were the first playoff team to win the lottery, which brought a complication: Some draft prospects and their agents wanted to avoid Boston, which has a deep roster and fewer avenues to immediate playing time.

Lonzo Ball wouldn’t work out for the Celtics, and neither would Josh Jackson. Ball was straightforward all along on his intent to work out for only the Lakers, who ultimately drafted him No. 2.

With Jackson – who was drafted No. 4 by the Suns after Boston traded down and took Jayson Tatum No. 3 – it was more convoluted.

Celtics president Danny Ainge, via CSN New England:

Never talked with Josh. No one in our organization did. I know someone wrote that that was difference, but that’s not the case.

They cancelled a workout on us when we flew out to Sacramento, and they just decided to cancel it as we flew – just Brad and I and Mike Zarren flew cross-country.

So there was something that he didn’t want to play for the Celtics. In spite of that, we’ve watched Josh for two years, and we’re fans. He’s a terrific kid and a good player. So we tried not to overreact to those kinds of things and make a big deal of it.

Agents and players have all sorts of motivations to get to certain places, as we’ve seen in the past. You remember last year, Kris Dunn didn’t want to come here. We didn’t hold it against him. We felt like we were just taking the player that we wanted.

And I think the same thing this time. I don’t think we were trying to penalize Josh too much, but we didn’t get to see him or talk to him face-to-face.

I was mad. We flew cross-country. Are you kidding me? I had to get up at 4 o’clock and fly back home.

There’s nothing to do in Sacramento.

At first glance, this sounds sloppily rude by Jackson and/or his agent, B.J. Armstrong. And maybe it was.

But perhaps there’s more to it? The best professional athletes enter the workforce in conditions unlike anyone else in this country, forced to join whichever single company in their chosen field picks them – the worst companies receiving priority in selection. Players should feel no obligation to help companies in this cartel gather information. Rather, players’ priority should be getting to the company they find most desirable.

Jackson canceling a workout as the Celtics flew to California almost certainly turned them off more than never scheduling the workout in the first place would have. This might have been smart in the long run by Jackson if he didn’t want to go to Boston.

It stinks Ainge, Zarren and Brad Stevens had to deal with it. But it also stinks Jackson has no realistic choice but to participate in a system so unfair to labor.

Still, Ainge responded correctly – trying not to hold the sudden schedule change against Jackson. The Celtics will be better off with the better prospect, whether that’s Jackson or Tatum. If they drafted Jackson, he’d likely get over it. Evaluating Jackson only on what he’d bring to the team is easier said than done, and I’m not sure how well Ainge actually did that. But at least trying to keep that mindset was the right approach.

Jimmy Butler’s trainer calls Bulls GM Gar Forman a liar, less moral than drug dealers

Anthony Souffle/Chicago Tribune via AP
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The Bulls traded Jimmy Butler to the Timberwolves last night, reuniting the star wing with Tom Thibodeau.

Butler apparently took it well. Vincent Goodwill of CSN Chicago:

Butler’s agent showed perspective. Bernard Lee:

Butler’s trainer, on the other hand, took a completely different tone. Travelle Gaines‏:

I don’t like the implication that drug dealers are immoral.

Otherwise, is Gaines right about Bulls general manager Gar Forman? I don’t know what Forman told Butler.

K.C. Johnson of the Chicago Tribune:

I do know Forman probably shouldn’t have allowed himself to be drug into public a back-and-forth with Gaines, especially coming across as scolding the trainer. There’s little to be gained there – much like the trade itself.