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Adam Silver says league not close to eliminating team names on jerseys in favor of advertisements

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Deputy NBA Commissioner Adam Silver will be taking over for David Stern in February, but don’t expect any drastic or immediate changes to the way the league has been successfully run under Stern for the past 29 years.

That includes allowing advertisers to take over your favorite player’s jersey.

While ads on NBA jerseys are almost certainly coming in the very near future, Silver says that the league has no intention of going the way of the WNBA or the MLS by allowing sponsor names to replace team names entirely on the front of NBA uniforms.

From Dan Orlando of the New York Business Journal (via HoopsHype):

Adam Silver, the deputy commissioner and chief operating officer of the National Basketball Association, insists the NBA is “nowhere near the point where we’d eliminate team names” from jerseys in favor of branded uniforms, but that day could eventually come.

Silver spoke yesterday to the Bloomberg Sports Business Summit at The Paley Center for Media in Manhattan. He conceded that he and current commissioner, David Stern, disagreed on whether or not to place ads on players’ game uniforms. While Stern opposed the move, Silver thinks it could significantly boost the number and type of brands that would be interested in supporting the league.

We’ve been conditioned to accept advertising almost everywhere, and while the space on an NBA player’s jersey is a little more sacred to fans, the reality is that any business will take revenue wherever it can as long as it doesn’t negatively affect its product.

As for jersey sales themselves, fans will buy what their favorite player is wearing. You think soccer fans in the states cared that David Beckham’s L.A. Galaxy jersey had the Herbalife brand name across the front? They didn’t. And neither would NBA fans over time.

But thankfully, Silver sees no rush to introduce the league to this new revenue stream — at least not to these extreme levels.

Report: Spurs to sign Joel Anthony after Pau Gasol injures hand

CLEVELAND, OHIO - APRIL 13: Joel Anthony #50 of the Detroit Pistons dunks over James Jones #1 of the Cleveland Cavaliers during the first half at Quicken Loans Arena on April 13, 2016 in Cleveland, Ohio. The Pistons defeated Cleveland 112-110 in overtime.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by David Maxwell/Getty Images)
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The San Antonio Spurs will be without Pau Gasol after he injured his hand during warmups against the Denver Nuggets this week. In light of a roster in need of a big man, the Spurs will reportedly move to sign veteran Joel Anthony to a 10-day contract, according to Yahoo! Sports.

Anthony, 34, played in 16 games last season for Detroit. He was in training camp with San Antonio this season, so he will have some familiarity with both their offensive and defensive schemes.

Via Twitter:

There’s no word yet on whether Anthony will actually see much playing time or if he’s simply slotting in as a backup.

Spurs fans no doubt want to see Davis Bertans move up the depth chart with Gasol out, so it’s possible that Anthony will simply slot into his space.

It’s also a possibility that Anthony supplants Bertans, who is playing just 9.9 minutes per-game this season.

Devin Booker scores 26 as Suns edge Knicks 107-105

TORONTO, ON - FEBRUARY 13:  Devin Booker of the Phoenix Suns shoots in the Foot Locker Three-Point Contest during NBA All-Star Weekend 2016 at Air Canada Centre on February 13, 2016 in Toronto, Canada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Elsa/Getty Images)
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NEW YORK (AP) The Phoenix Suns had more reason to feel good about their future, while the New York Knicks just missed a chance to escape their frustrating present.

Devin Booker scored 26 points and made a go-ahead 3-pointer with 31 seconds left, and the Suns beat the Knicks 107-105 on Saturday night.

“It was just an excellent pass by (Eric) Bledsoe,” Booker said. “I’m thinking he’s going to come off the screen but I’m always shot ready. He made a perfect pass, hit me in the hands and I just shot it with confidence. Ended up being a big shot, the last points of the game.”

Carmelo Anthony‘s attempt at a winning 3-pointer rimmed out as Phoenix snapped a two-game losing streak and handed New York its second loss in a row.

“That was a tough one to digest right there,” Anthony said. “We got the play that we wanted, got the shot that we wanted, got the look that we wanted, did everything but went in.”

Bledsoe added 23 points, while P.J. Tucker and Marquese Chriss each had 15.

Anthony led the Knicks with 31 points but was scoreless in the fourth quarter. Derrick Rose had 26 and Kristaps Porzingis scored 14.

Rose made a layup to give the Knicks a 105-102 lead, but Booker responded by drawing a foul on Courtney Lee and sinking both free throws to cut the deficit to one. Rose missed a jumper from the top of the key, P.J. Tucker missed a point-blank layup and Ron Baker missed a driving layup to set up Booker’s 3-pointer from the wing.

The teams traded misses before Anthony took the inbounds pass after a timeout and launched a 3 that spun around the rim before falling out to give the Knicks their 13th loss in 16 games.

Anthony scored 12 points in the third quarter, which ended in a 90-all tie. The Knicks eventually opened a 103-98 lead, their largest of the game, but couldn’t hold on as Jeff Hornacek fell to 0-2 against the team he previously coached.

Anthony led all scorers at the half with 19 points, but Booker paced Phoenix with 15 and the Suns took a 61-55 lead into the locker room.

TIP-INS

Suns: Coach Earl Watson praised Tucker’s defensive ability. “The thing about defense is there’s no perfect technique. It’s all on intensity, passion, toughness and a lot of heart. He plays with that every time he touches the court. He’s one of our best players. To me, he’s the most underrated defender in our league, especially on isolations.” … Derrick Jones Jr. was inactive.

Knicks: Hornacek reflected on the first half of the season. “It’s been an interesting year, I’d say. It was a tough beginning with Derrick Rose missing a bunch early, part of putting in the offense and getting a new group of guys together as familiarity and he wasn’t able to be there for a big part of that so we were trying to win those first few games on the fly, Joakim with his hamstring early. There have been some distractions that we’ve had to keep the guys kind of together, the losing, minor injuries here and there. Overall, I think the guys have done a pretty good job of staying together. We still look at it when we have all our guys we still have a good chance.”

LINE THEM UP

New York went back to its original starting lineup of Joakim Noah, Porzingis, Anthony, Lee and Rose for the first time since Jan. 12 against the 76ers.

CELEBRITY ROW

Actor Hugh Jackman and Trevor Noah, host of “The Daily Show” sat courtside during the game.

UP NEXT

Suns: Visit Toronto on Sunday.

Knicks: Visit Indiana on Monday.

Lakers G D’Angelo Russell out 1-2 weeks with knee sprain, calf strain

NEW YORK, NY - DECEMBER 14:  D'Angelo Russell #1 of the Los Angeles Lakers looks on against the Brooklyn Nets in the second half at Barclays Center on December 14, 2016 in the Brooklyn borough of New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Michael Reaves/Getty Images)
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LOS ANGELES (AP) Lakers guard D'Angelo Russell will be sidelined for one to two weeks with a mildly sprained right knee and a strained right calf.

The Lakers announced the diagnosis on Saturday night after their point guard had an MRI exam. He will be re-evaluated in one week.

Russell was hurt on the second possession of the Lakers’ victory over Indiana on Friday. His leg slipped while making a cut around teammate Julius Randle‘s screen, and he nearly did the splits while falling.

Russell is averaging 14.3 points, 4.4 assists and 3.7 rebounds during the second NBA season for the No. 2 overall pick in the 2015 draft. A sore left knee kept him out for 12 games earlier in the season.

The Lakers open a road trip at Dallas on Sunday.

Damian Lillard, CJ McCollum carry Portland to OT win over Celtics (VIDEO)

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BOSTON (AP) Damian Lillard had a three-point play with 47 seconds left in overtime and finished with 28 points to lift the Portland Trail Blazers to a 127-123 victory over the Boston Celtics on Saturday night, snapping their four-game losing streak.

CJ McCollum scored 35 points to lead Portland, which lost in the closing seconds in Philadelphia on Friday night. Lillard added seven assists.

Isaiah Thomas led Boston with 41 points, his 14th time this season with 30 or more points. Marcus Smart and Al Horford each scored 17 for the Celtics, who have lost two straight after winning 13 of 16.