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Adam Silver says league not close to eliminating team names on jerseys in favor of advertisements


Deputy NBA Commissioner Adam Silver will be taking over for David Stern in February, but don’t expect any drastic or immediate changes to the way the league has been successfully run under Stern for the past 29 years.

That includes allowing advertisers to take over your favorite player’s jersey.

While ads on NBA jerseys are almost certainly coming in the very near future, Silver says that the league has no intention of going the way of the WNBA or the MLS by allowing sponsor names to replace team names entirely on the front of NBA uniforms.

From Dan Orlando of the New York Business Journal (via HoopsHype):

Adam Silver, the deputy commissioner and chief operating officer of the National Basketball Association, insists the NBA is “nowhere near the point where we’d eliminate team names” from jerseys in favor of branded uniforms, but that day could eventually come.

Silver spoke yesterday to the Bloomberg Sports Business Summit at The Paley Center for Media in Manhattan. He conceded that he and current commissioner, David Stern, disagreed on whether or not to place ads on players’ game uniforms. While Stern opposed the move, Silver thinks it could significantly boost the number and type of brands that would be interested in supporting the league.

We’ve been conditioned to accept advertising almost everywhere, and while the space on an NBA player’s jersey is a little more sacred to fans, the reality is that any business will take revenue wherever it can as long as it doesn’t negatively affect its product.

As for jersey sales themselves, fans will buy what their favorite player is wearing. You think soccer fans in the states cared that David Beckham’s L.A. Galaxy jersey had the Herbalife brand name across the front? They didn’t. And neither would NBA fans over time.

But thankfully, Silver sees no rush to introduce the league to this new revenue stream — at least not to these extreme levels.

Chris Paul, after breaking finger, intends to play in Clippers preseason game tomorrow

Chris Paul
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Chris Paul broke his finger Saturday.

The initial diagnosis said the injury wasn’t serious.

Here’s confirmation.

Ben Bolch of the Los Angeles Times:

Paul obviously wouldn’t push it during the preseason. If the Clippers are allowing him to play, this can’t be bad.

Really, the most challenging aspect to this is grasping the concept that a broke finger can be a minor injury.

Report: David Lee, Tyler Zeller in line to start for Celtics; Jared Sullinger, Jonas Jerebko out of rotation

MADRID, SPAIN - OCTOBER 08: David Lee of Boston Celtics attacks during the friendlies of the NBA Global Games 2015 basketball match between Real Madrid and Boston Celtics at Barclaycard Center on October 8, 2015 in Madrid, Spain.  (Photo by Gonzalo Arroyo Moreno/Getty Images)
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Brad Stevens has a big challenge this year – sorting the Celtics’ deep roster of similarly able players.

It seems that process is shaking out at power forward and center.

A. Sherrod Blakely of CSN Northeast:

it appears Boston’s first four bigs will be starters David Lee and Tyler Zeller, with Amir Johnson and Kelly Olynyk off the bench.

That leaves Jonas Jerebko and Jared Sullinger, potentially on the outside looking in as far as the regular rotation is concerned.

Lee is the best passer of the bunch, which could partially explain why he’s starting. Boston’s most likely starting point guard, Marcus Smart, is still growing into the role of the lead ball-handler at the NBA level. Lee and presumptive starting shooting guard Avery Bradley can take some pressure off him.

Olynyk can space the floor for Isaiah Thomas-Johnson pick-and-rolls with the reserves and run pick-and-pops with Thomas himself.

I’m a little surprised Zeller is starting over Johnson, though. The Celtics just signed Johnson to a $12 million salary, and I thought they’d rely on his defense to set a tone early. Like Johnson, Zeller is a quality pick-and-roll finisher who can thrive with Thomas.

This is particularly bad news for Sullinger, who – barring a surprising contract extension – is entering a contract year. It seems those reports of offseason conditioning haven’t yet paid off. Jerebko’s deal also isn’t guaranteed beyond this season, but at least he has already gotten his mid-sized payday. Sullinger is still on his rookie-scale contract.