Cavaliers court

Cavaliers, Bucks want to put season ticket holders’ names on court


More and more, NBA teams are using the apron around the court (or part of the court itself) for branding — for example you can find your team’s .com address somewhere on the apron or those above-the-backboard camera angles.

Now the Cleveland Cavaliers and Milwaukee Bucks want to use some of that space — or space on the court — for a customer loyalty program.

The teams want to put the names of season ticket holders on the court somewhere. They presented the idea to the league office, which is considering it, reports John Lombardo at the Sports Business Journal.

One source said the Cavaliers are proposing to put the account holders’ names on the sideline aprons while the Bucks are considering putting the names near the half-court line on the playing floor. The locations are subject to change depending on league response to the proposal.

Neither league nor team officials would discuss the plans, pending their approval, but sources said that if allowed, the initiative could be in place by the start of the coming season.

There are a lot of details to be worked out here — such as where on the court or apron, how big, even which fans to reward — but by and large I don’t see the problem here. Well, so long as the names are not on a decal on the court, those can get slippery.

Like every other business, from your grocery store to your credit card, loyalty programs to reward regular customers are a part of keeping people who spend their money with you happy. The best way for an NBA team to do that is to put a quality, entertaining product on the court, but adding this, making some fans happy, seems a decent move. It’s not interfering with the product on the court, so why not?

But I’ll admit, it will take a little getting used to.

Report: Lakers were fined over Magic Johnson’s tweets

CHICAGO, IL - OCTOBER 15:  Earvin 'Magic' Johnson attends game one of the National League Championship Series between the Chicago Cubs and the Los Angeles Dodgers at Wrigley Field on October 15, 2016 in Chicago, Illinois.  (Photo by Jonathan Daniel/Getty Images)
Jonathan Daniel/Getty Images
Leave a comment

Last May, Magic Johnson tweeted that the Lakers chase LeBron James, Kevin Durant and DeMar DeRozan in free agency. All three players were still under contract with their teams until July 1.

In response to that apparent tampering, the Lakers announced Johnson had asked the team to remove his title of Vice President.

Too little, too late.

William Weinbaum and Steve Delsohn of ESPN:

Outside the Lines learned this week — and confirmed with a senior Lakers official — that the NBA fined the team over Johnson’s communiques about players under contract to other teams.

If Drake got the Raptors fined for tampering by pitching Durant during a concert, the Lakers deserved this fine.

Report: LeBron James unhappy Tristan Thompson is dating Khloe Kardashian

FILE - In this Jan. 6, 2016, file photo, Khloe Kardashian participates in the panel for "Kocktails with Khloe" at the FYI 2016 Winter TCA in Pasadena, Calif. Kardashian is calling her sister's robbery on Oct. 3, in Paris "a wake up call for everybody" but is pushing back against criticism that Kim Kardashian West had been too public in displaying her wealth. (Photo by Richard Shotwell/Invision/AP, File)
Richard Shotwell/Invision/AP

Tristan Thompson and Khloe Kardashian are dating. There are mixed reports about whether they’re engaged.

No matter their exact terms of their relationship, it brings increased attention to the Cavaliers – who are already in the spotlight as LeBron James‘ team and the defending NBA champions.

LeBron might not welcome increased scrutiny.

Gabriella Ginsberg of Hollywood Life:

LeBron James hasn’t been happy that Tristan Thompson is dating drama magnet Khloe Kardashian, and we hear that the teammates had a locker room showdown before the Cavs’ home opener game.

“Tristan isn’t taking any crap from his teammates anymore. As far as he’s concerned, Khloe’s coming to every damn game she chooses,” the insider reveals. “Tristan told LeBron straight up before last night’s game that Khloe was coming and that was that.”

There’s nothing wrong with LeBron, as a friend, advising Thompson about his personal life. They share an agent, Rich Paul, and that obviously means a lot to LeBron.

But at a certain point, LeBron should back off. Neither coworkers nor friends have a right to determine who someone dates.

Justise Winslow posts photo with 76ers forward Jerami Grant raising fists, captions it ‘WE MATTER’

MIAMI, FL - SEPTEMBER 26: A portrait of Justise Winslow #20 of the Miami Heat on September 26, 2016 in Miami, Florida. (Photo by Rob Foldy/Getty Images)
Rob Foldy/Getty Images

76ers players are unsure how to respond to their franchise blocking Sevyn Streeter from singing the national anthem because she wore a “WE MATTER” jersey.

Justise Winslow is seemingly trying to nudge Philadelphia in a certain direction.

The Heat forward posted a photo with himself and the 76ers’ Jerami Grant raising fists and captioned it “WE MATTER”:

I’m unsure when this photo was taken, but my best guess is after the Miami-Philadelphia preseason game – which was preceded by the national-anthem singer kneeling during her performance.

Thabo Sefolosha throws down reverse dunk in transition (video)

Leave a comment

Was Hawks forward Thabo Sefolosha making the smart play to beat the defender or just showing off?

Either way, I’m glad he did it.