Cavaliers court

Cavaliers, Bucks want to put season ticket holders’ names on court

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More and more, NBA teams are using the apron around the court (or part of the court itself) for branding — for example you can find your team’s .com address somewhere on the apron or those above-the-backboard camera angles.

Now the Cleveland Cavaliers and Milwaukee Bucks want to use some of that space — or space on the court — for a customer loyalty program.

The teams want to put the names of season ticket holders on the court somewhere. They presented the idea to the league office, which is considering it, reports John Lombardo at the Sports Business Journal.

One source said the Cavaliers are proposing to put the account holders’ names on the sideline aprons while the Bucks are considering putting the names near the half-court line on the playing floor. The locations are subject to change depending on league response to the proposal.

Neither league nor team officials would discuss the plans, pending their approval, but sources said that if allowed, the initiative could be in place by the start of the coming season.

There are a lot of details to be worked out here — such as where on the court or apron, how big, even which fans to reward — but by and large I don’t see the problem here. Well, so long as the names are not on a decal on the court, those can get slippery.

Like every other business, from your grocery store to your credit card, loyalty programs to reward regular customers are a part of keeping people who spend their money with you happy. The best way for an NBA team to do that is to put a quality, entertaining product on the court, but adding this, making some fans happy, seems a decent move. It’s not interfering with the product on the court, so why not?

But I’ll admit, it will take a little getting used to.

Aaron Gordon both legs over the mascot, ball-under-the-legs dunk (VIDEO)

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TORONTO — Zach LaVine won the NBA All-Star Saturday Dunk Contest, but in an epic night for my money this was the single best dunk.

Orlando’s Aaron Gordon broke ground with this one — guys have jumped over mascots and other players before (and a Kia hood), but by splitting their legs apart. Gordon just put both legs over Stuff (that’s the mascot’s name, Stuff the Magic Dragon, I don’t make this up) — and took the ball off the mascot’s head, went under his legs, and threw it down.

Insane.

Gordon deserved a trophy for his performance in this dunk contest.

Zach LaVine edges Aaron Gordon in epic, insane Dunk Contest

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TORONTO — That. Was. Amazing.

In a dunk contest that will go down with the all-time greats — Jordan vs. Dominique, Dr. J from the free throw line — Minnesota’s Zach LaVine defended his dunk contest title. Barely. Because Orlando’s Aaron Gordon was doing dunks nobody had ever seen before.

And LaVine was bringing it just as hard.

The two men advanced to the finals — dismissing Will Barton and Andre Drummond, each of whom had good dunks — and that was when it got wild.

There were four second-round dunks, and four perfect scores of 50. (That was in spite of Shaq, who wanted to give nines for second attempts.)

“I was prepared for four (second round dunks),” LaVine said. “To tell the truth, he came with something that no one else has done. He did two dunks that were just crazy with the mascots, jumping over them. We just kept pushing each other until the last dunk. I’ve got to give it up to my boy Will “The Thrill” Barton. It’s because of him I think I won. Because he said try to go from the free-throw line. I’d never done that before, and I just tried it. So I guess it was a great dunk. I think it was the best one ever.”

The Air Canada Centre crowd was exploding with every dunk. The two men went to a dunk-off — and got two more 50s.

“If I knew it was going to be like that, I would have prepared better and we would have been here dunking all night, going back 50 after 50 after 50 after 50,” Gordon said. “We would have been here all night. I didn’t know it was going to be like that. I was just hoping Zach was going to miss, and it wasn’t going to happen. You could see as my facial expressions when Zach dunks it, it’s like okay, that’s a 50. Like I know we’re going to have to dunk again.”

So they went to a second-round of overtime, where LaVine put up another 50 and won the contest.

Gordon was close to perfect.

Zach LaVine can flat-out fly.

Magic’s Aaron Gordon with the over-the-mascot mad dunk

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TORONTO — Aaron Gordon was giving Zach LaVine all he could handle in the Dunk Contest.

He blew the lid off the Air Canada Centre with this dunk in the first round — and it wasn’t even his best dunk of the night. Never seen this before.

This dunk contest was awesome, so much more video to come.

Zach LaVine opens Slam Dunk Contest title defense with spectacular behind-the-back slam (VIDEO)

during the BBVA Compass Rising Stars Challenge 2016 at Air Canada Centre on February 12, 2016 in Toronto, Canada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.
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TORONTO — Zach LaVine clearly heard all the talk that Aaron Gordon or Will Barton had a chance to upset him in the Slam Dunk Contest. He came out ready to prove his superiority right off the bat. This behind-the-back slam was his first attempt of the night:

Even better was the reaction, both from Andre Drummond and from LaVine’s Minnesota teammates: