Cavaliers court

Cavaliers, Bucks want to put season ticket holders’ names on court

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More and more, NBA teams are using the apron around the court (or part of the court itself) for branding — for example you can find your team’s .com address somewhere on the apron or those above-the-backboard camera angles.

Now the Cleveland Cavaliers and Milwaukee Bucks want to use some of that space — or space on the court — for a customer loyalty program.

The teams want to put the names of season ticket holders on the court somewhere. They presented the idea to the league office, which is considering it, reports John Lombardo at the Sports Business Journal.

One source said the Cavaliers are proposing to put the account holders’ names on the sideline aprons while the Bucks are considering putting the names near the half-court line on the playing floor. The locations are subject to change depending on league response to the proposal.

Neither league nor team officials would discuss the plans, pending their approval, but sources said that if allowed, the initiative could be in place by the start of the coming season.

There are a lot of details to be worked out here — such as where on the court or apron, how big, even which fans to reward — but by and large I don’t see the problem here. Well, so long as the names are not on a decal on the court, those can get slippery.

Like every other business, from your grocery store to your credit card, loyalty programs to reward regular customers are a part of keeping people who spend their money with you happy. The best way for an NBA team to do that is to put a quality, entertaining product on the court, but adding this, making some fans happy, seems a decent move. It’s not interfering with the product on the court, so why not?

But I’ll admit, it will take a little getting used to.

Karl-Anthony Towns dunks on poor kid (video)

Minnesota Timberwolves center Karl-Anthony Towns celebrates after hitting the game-winning shot in an NBA basketball game against the Portland Trail Blazers in Portland, Ore., Saturday, April 9, 2016. The Timberwolves won 106-105. (AP Photo/Steve Dykes)
AP Photo/Steve Dykes
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Karl-Anthony Towns has replaced Anthony Davis as the consensus MVP-in-waiting.

Are you ready, NBA?

Here’s a sneak preview of the Timberwolves center’s future:

Craig Sager to skip Rio Olympics to fight leukemia

CLEVELAND, OH - JUNE 16:  Legendary TNT sideline reporter Craig Sager talks with Game 6 of the 2016 NBA Finals between the Cleveland Cavaliers and the Golden State Warriors at Quicken Loans Arena on June 16, 2016 in Cleveland, Ohio. Sager is on a one game assignment for ESPN. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ronald Martinez/Getty Images)
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NEW YORK (AP) — Craig Sager’s fight with leukemia will prevent the basketball sideline reporter form covering the Rio Olympics for NBC.

NBC said Thursday in a statement that the 65-year-old Sager is preparing for a third bone marrow transplant at MD Anderson Cancer Center in Houston. Sager was first diagnosed with leukemia in 2014 and announced in March that he was no longer in remission.

The Rio Games would have been Sager’s fifth Olympics.

Sager has worked for Turner Sports for 34 years. At the ESPY Awards this month, Vice President Joe Biden presented Sager with the Jimmy V Award for Perseverance.

Kareem Abdul-Jabbar speaks at Democratic National Convention (VIDEO)

LOS ANGELES, CA - JUNE 06: Kareem Abdul-Jabbar speaks at the South Los Angeles Get Out The Vote Rally for Democratic presidential candidate Hillary Clinton at Leimert Park Village Plaza on June 6, 2016 in Los Angeles, California. The presidential hopeful is attending a series of campaign stops on the eve of the California presidential primary election, where polls indicate a close divide between Clinton supporters and those of Democratic rival Senator Bernie Sanders.   (Photo by David McNew/Getty Images)
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With so much focus in recent weeks being on NBA players speaking out on social issues, it’s worth remembering that Kareem Abdul-Jabbar has been one of the most vocal athletes in America on these things for decades. The Hall of Fame and all-time leading scorer in NBA history addressed the Democratic National Convention on Thursday evening, urging voters to vote for Hillary Clinton in November, and opened his remarks by introducing himself as Michael Jordan, because “Donald Trump couldn’t tell the difference.”

You can watch the video of his speech below:

Kevin Durant denies report he told Russell Westbrook he was returning to Oklahoma City

LOS ANGELES, CA - DECEMBER 21:  Russell Westbrook #0 of the Oklahoma City Thunder and Kevin Durant #35 discuss play during the first half against the Los Angeles ClipperLos Angeles Kingsat Staples Center on December 21, 2015 in Los Angeles, California.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and condition of the Getty Images License Agreement.  (Photo by Harry How/Getty Images)
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In the weeks since Kevin Durant announced he was signing with the Golden State Warriors, we have yet to hear Russell Westbrook speak on his former teammate’s decision. This week, ESPN.com’s Royce Young indicated in a podcast interview that Durant was telling Westbrook and others in the days leading up to his decision that he was coming back to Oklahoma City. He later walked back his report, saying he misspoke. On Thursday, Durant himself told The Vertical‘s Shams Charania that he never said any such thing, or misled Westbrook or anyone else about his intentions.

“It’s false,” Durant told The Vertical on Thursday. “I didn’t say that – words about me telling Russell or Nick that I would stay or leave never came out of my mouth. We met as teammates, but no promises came out of it. In this day and age, I can’t control anything people claim out there. Someone can go out and say something random right now, and people will believe it.

“I never told Russell or Nick [Collison], ‘All right, guys, I’m coming back to the Thunder’ – and then a week later, I decide not to. Never happened. I don’t operate like that. I heard people say that story, but it’s not the truth.”

So that settles that.