Cavaliers, Bucks want to put season ticket holders’ names on court

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More and more, NBA teams are using the apron around the court (or part of the court itself) for branding — for example you can find your team’s .com address somewhere on the apron or those above-the-backboard camera angles.

Now the Cleveland Cavaliers and Milwaukee Bucks want to use some of that space — or space on the court — for a customer loyalty program.

The teams want to put the names of season ticket holders on the court somewhere. They presented the idea to the league office, which is considering it, reports John Lombardo at the Sports Business Journal.

One source said the Cavaliers are proposing to put the account holders’ names on the sideline aprons while the Bucks are considering putting the names near the half-court line on the playing floor. The locations are subject to change depending on league response to the proposal.

Neither league nor team officials would discuss the plans, pending their approval, but sources said that if allowed, the initiative could be in place by the start of the coming season.

There are a lot of details to be worked out here — such as where on the court or apron, how big, even which fans to reward — but by and large I don’t see the problem here. Well, so long as the names are not on a decal on the court, those can get slippery.

Like every other business, from your grocery store to your credit card, loyalty programs to reward regular customers are a part of keeping people who spend their money with you happy. The best way for an NBA team to do that is to put a quality, entertaining product on the court, but adding this, making some fans happy, seems a decent move. It’s not interfering with the product on the court, so why not?

But I’ll admit, it will take a little getting used to.

Kevin Durant and Russell Westbrook go head-to-head, literally (video)

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This sure didn’t look like just another game for Kevin Durant – and not only because the Thunder beat the Warriors for the first time since he left.

The 108-91 Oklahoma City victory didn’t look like just another game for Russell Westbrook (34 points, 10 rebounds, nine assists and four steals), either.

Harrison Barnes banks in game-winning, buzzer-beating 3-pointer (video)

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With the shot clock off in the fourth quarter and the game tied, Grizzlies big JaMychal Green put back Tyreke Evans‘ miss with a clutch flush. There’s a very fine line between ensuring the last shot and leaving time for an offensive rebound, and Memphis threated it almost perfectly.

Emphasis on “almost.”

The Grizzlies left the Mavericks 0.5 seconds, which Harrison Barnes used to bank in a 3-pointer – off a pinpoint bounce pass by Dennis Smith Jr. – to give Dallas a 95-94 win.

Heat snap Celtics’ 16-game winning streak

AP Photo/Lynne Sladky
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The Celtics didn’t have another comeback in them.

After overcoming a 13-point fourth-quarter deficit against the Mavericks on Monday to extend its winning streak to 16 games, Boston lost to the Heat tonight, 104-98. The streak ends as the NBA’s longest since the Hawks won 19 straight during the 2014-15 season.

The Celtics trailed Miami by 16 in the fourth quarter then cut the deficit to only one with three minutes left. But Dion Waiters hit back-to-back 3-pointers, helping the Heat pull away.

Goran Dragic (27 points) and Waiters (26 points) led Miami, which needed a reason to feel good after losing three of four to fall to 7-9.

The Celtics, on the other hand, still have a four-game cushion over the rest of the Eastern Conference. This might help them regain focus.

Serge Ibaka gets dunked on by Enes Kanter, hit in face by ball (video)

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Is Enes Kanter mad Serge Ibaka rifted with his family?

(No, not this family. That family.)