Cavaliers, Bucks want to put season ticket holders’ names on court

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More and more, NBA teams are using the apron around the court (or part of the court itself) for branding — for example you can find your team’s .com address somewhere on the apron or those above-the-backboard camera angles.

Now the Cleveland Cavaliers and Milwaukee Bucks want to use some of that space — or space on the court — for a customer loyalty program.

The teams want to put the names of season ticket holders on the court somewhere. They presented the idea to the league office, which is considering it, reports John Lombardo at the Sports Business Journal.

One source said the Cavaliers are proposing to put the account holders’ names on the sideline aprons while the Bucks are considering putting the names near the half-court line on the playing floor. The locations are subject to change depending on league response to the proposal.

Neither league nor team officials would discuss the plans, pending their approval, but sources said that if allowed, the initiative could be in place by the start of the coming season.

There are a lot of details to be worked out here — such as where on the court or apron, how big, even which fans to reward — but by and large I don’t see the problem here. Well, so long as the names are not on a decal on the court, those can get slippery.

Like every other business, from your grocery store to your credit card, loyalty programs to reward regular customers are a part of keeping people who spend their money with you happy. The best way for an NBA team to do that is to put a quality, entertaining product on the court, but adding this, making some fans happy, seems a decent move. It’s not interfering with the product on the court, so why not?

But I’ll admit, it will take a little getting used to.

Report: Knicks’ Joakim Noah to be suspended 20 games for violating league drug policy

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Joakim Noah hasn’t set foot on an NBA court since Feb. 4, and his season was all but ended when he had knee surgery at the end of February. It was a $72 million gamble that has not worked, and left New York with an anchor o a

Tomorrow it will be official he is done for the season, but not because of the Knicks or his injury.

During his recovery, Noah violated the NBA’s drug policy and will pay for a 20-game suspension, reports Adrian Wojnarowski at The Vertical at Yahoo Sports.

Noah tested positive for an over-the-counter supplement that is prohibited under the outgoing Collective Bargaining Agreement, league sources said.

Noah, 32, is expected to serve 10 games of the suspension to finish out the 2016-17 regular season and 10 games to start the 2017-18 season, league sources said.

The National Basketball Players Association’s investigation concluded that Noah hadn’t “knowingly or willingly” violated the policy and cooperated fully with the league’s probe, league sources said.

Over-the-counter supplements could be something put in his regular workout recovery drinks that he was unaware of, although we are unsure of the details.

Traditionally, the player has to be healthy enough to play before the league starts the suspension. Noah has been out for more than a month, but if a league doctor says he is healthy enough to play the then the clock on the suspension can start. But that is interesting.

 

 

Devin Booker drops 70 points for Suns in loss to Celtics (VIDEO)

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Phoenix Suns guard Devin Booker is just 20 years old. He’s a League Pass favorite, and indeed he should be a favorite in Phoenix for years to come. On Friday, Booker dropped 70 points — yes, 70 — in a loss to the Boston Celtics.

Booker’s 70 points is the best outing of the season. It also made him the youngest player to ever reach 70 points.

His final stat line, as you might imagine, was ridiculous. Booker shot 21-of-40 from the field, going 4-of-11 on 3-pointers and a whopping 24-of-26 from the free-throw line. The Suns phenom also grabbed eight rebounds to go with six assists.

Despite the loss to Boston, 130-120, it’s still an incredible milestone for Phoenix and for Booker. There’s a bright spot out there for the Suns.

Magic’s Aaron Gordon skies to finish amazing alley-oop (VIDEO)

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Aaron Gordon may not have had the best dunk contest this year — apparently drones and dunks don’t mix well — but the guy can still get up and finish with the best in the league.

As he did on this alley-oop against Detroit.

Elfrid Payton had to throw a lob that would get over Andre Drummond, but how many guys in the league can get that high, reach back and finish that? Damn.

Former Hawk Pero Antic’s celebration accidentally punches teammate in face in Eruoleague (VIDEO)

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Former Atlanta Hawk Pero Antic is now playing for Turkish powerhouse Fenerbahce, in case you were not aware.

Fenerbahce was facing Anadolu Efes in a EuroLeague game, it was tight late and former NBA player Ekpe Udoh was at the free throw line for Fenerbahce. He missed his second shot, but the rebound caromed out-of-bounds off an Anadolu Efes player. Antic was pumped.

Maybe a little too pumped.

Ouch.

That was Nikola Kalinic, by the way, the guy Antic now owes dinner to. Kalinic would like the dinner more than the hug and kiss he got from Antic right after the play.

Also, Anadolu Efes held on to win 80-77.

(Hat tip to Ball Don’t Lie.)