Stan Van Gundy talks how rules helped change center position

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It’s something Shaquille O’Neal talks about and Dwight Howard seems to buy into more than he should — the idea that a good center should have his back to the basket in the low block and dominate from there.

But the NBA doesn’t work that way way anymore because of zone defenses.

When Shaq came into the league teams by rule had to run man-to-man defense, and while there were certainly ways to bend those rules a big in the post had more space and a double-team coming from farther away. He could set up and had more time to plan. Now the double can come before he sets up, or much faster once he does, and teams have adjusted their schemes to overload the strong side and make it harder to even get that entry pass to the block.

So the position is evolving, we’re seeing smaller and more mobile centers. In the latest edition of a fantastic threepart interview with Stan Van Gundy, Ethan Sherwood Strauss of TrueHoop asked the guy who had the most success with Howard in the post how the rules changed things.

Certainly the defensive rules have allowed us to do things that we previously couldn’t do to make it harder on post people.

I mean, you can front the post and bring another guy over behind him. You could never do that kind of stuff before. Certainly the rules have contributed to that. And I also think, you combine the rules with now, how are you still going to be able to get the ball inside because you don’t have a rule that artificially gets your post guy some room? That’s also led to putting more shooting on the floor, and teams playing smaller, because the only way now to prevent teams from doing those kinds of things is to put enough shooting on the floor to get those guys space.

And hence the roster you saw with Howard in Orlando — Howard in the post and a boatload of shooters. Space the floor out so he can make plays.

Which is why Howard in Houston is going to be interesting — that is a team which has success playing fast and running a lot of pick-and-rolls, the thing Howard rebelled against in Los Angeles. Houston had center in Omer Asik who was not an offensive focal point. Howard demands to be. How Kevin McHale and is coaching style (which suits the rest of the roster well) and Howard mesh is going to be one of the best things to follow this season.

But we digress… it’s not just the rules that are changing the center position. You are getting young players who grew up seeing Kevin Garnett or Dirk Nowitzki or other bigs who could step out and make plays on the perimeter, and they want to do that. Guys want the ball in their hands, and that is not going to change as a generation of bigs grows up watching Kevin Durant.

Still, the rules change is a big part of why teams need stretch fours or bigs who can at least be a threat from the midrange. You can’t just plant your big man on the box anymore like he was Shaq.

Report: Cavaliers signing Kendrick Perkins

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Kendrick Perkins spent fewer than four months with the Cavaliers, including the 2015 playoffs. But nearly a year later after Cleveland let Perkins walk in free agency, LeBron James was still bemoaning Perkins’ absence.

Are the Cavs righting a wrong?

Joe Vardon of Cleveland.com:

Kendrick Perkins joined the Cavaliers at LeBron James’ minicamp in Santa Barbara, Calif., and will come to training camp next week, sources told cleveland.com.

The Cavs now have 18 players with standard contracts, and 15 – the regular-season limit – have guaranteed salaries. I doubt Cleveland wants to waive the two without guaranteed salaries, Kay Felder and Edy Tavares, either.

In other words, Perkins is a longshot to stick into the regular season.

Perkins was washed up when with the Cavaliers two years ago. The 32-year-old who sat out last season hasn’t produced on the court in several years. He’s tough and well-liked in the locker room, which might give him a chance of sneaking onto the regular-season roster.

But the Cavs should focus on developing toughness and chemistry among their rotation players. Perkins is just a crutch, most likely one who’ll be yanked away by cut-down day a few weeks from now.

Report: Lakers sell jersey ad for $36M-$42M over three years

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The Lakers are a financial behemoth, though that’s tied to a local-TV deal signed when they were still good.

How do current conditions value their brand?

John Lombardo and Terry Lefton of SportsBusiness Daily

The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually

That’s the second-richest known jersey-ad deal – behind only the Warriors ($20 million annually) and ahead of the Cavaliers ($10 million annually).

It clearly pays to be Los Angeles, though don’t discount the role of the Lakers’ fantastic history and intriguing future.

Rumor: Carmelo Anthony to accept trade to Trail Blazers if Knicks and Rockets don’t strike deal

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Carmelo Anthony trade talks between the Knicks and Rockets appear to be going nowhere.

Yet, Anthony’s camp is reportedly cautiously optimistic he’ll get dealt by Monday.

This might explain why.

Jason McIntyre of Fox Sports:

Damian Lillard and C.J. McCollum have recruited Anthony to Portland. The Trail Blazers have plenty of expendable players who could be aggregated to matching Anthony’s salary – Evan Turner, Maurice Harkless, Meyers Leonard, Al-Farouq Aminu and Ed Davis – plus lower-paid players to give New York value. This certainly looks plausible.

It’d make sense for Anthony to hold out as long as possible for Houston, his ideal destination. He can use his no-trade clause to force the Knicks to deal with only the Rockets.

But what if that fails?

I’m skeptical New York, Portland and Anthony all agree to a deal. There are just too many sides to please.

The Knicks will need more than just bad contracts to move Anthony, and the Trail Blazers don’t need more scoring enough to relinquish significant assets. Anthony would also have to approve, and as miserable as the Knicks have been, the New York market still matters.

Again, this is plausible, but I’m doubtful. Either way, we should know soon with training camp around the corner.

LeBron James reportedly “invested” in helping Derrick Rose get next big contract

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Reality smacked Derrick Rose across the face last summer.

Last season, the former MVP made $21.3 million in the final year of a five-year rookie contract extension, and while injuries had slowed his game he was playing better. Combine that with seeing the drunken sailor spending spree the previous summer, and he was hoping for — if not a max contract — still a healthy eight digit one. Instead, he signed a one-year deal at the veteran minimum, $2.1 million, to play for the Cavaliers.

LeBron James wants to see his man Rose get paid again, Dave McMenamin of ESPN said on The Jump.

“I’ve heard that for the first couple of days, Derrick Rose has been ‘killing it.’ I’ve also heard that LeBron is invested in Derrick Rose’s career so that he can get that next contract.”

The first part of that, the “killing it” part, you can just throw out. Maybe Rose looks great at the mini-camp LeBron is hosting for the Cavs in Santa Barbara, I hope he is, but preseason everybody is “killing it” or “has lost/gained 15 pounds and is in the best shape of his life” or “has worked hard and now has an impressive jump shot.” Rose probably does look great in Cavaliers camp against Jose Calderon, let’s see how he looks once he has to go up against real NBA players.

Rose’s next contract will be interesting. Maybe LeBron can set him up to look better this season, but it’s going to be on Rose mostly. Once healthy (whenever that is), Isaiah Thomas will be the starting point guard in Cleveland, plus as always LeBron James will have the ball in his hands a lot. (Which he should, he’s the best player on the planet.) But that means Rose needs to learn to work off the ball with LeBron more, and when LeBron (and eventually Thomas) sit, Rose needs to take over and show he can get a team buckets for a 5-7 minute stretch. Do that and he has a role that will get him some money. I’m not sold Rose can do much more than that at this point in his career.

How much money Rose will get is another issue. It’s going to be a tight market next year where only a few teams have much money to spend, and Russell Westbrook, Chris Paul, Tony Parker, Cory Joseph, and maybe Rajon Rondo (depending on how he does in New Orleans) will be higher on team’s boards than Rose.

But if LeBron is “invested” that could help Rose make a little more green next season.