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NBA to install high-tech data cameras in all 29 arenas

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Last season 15 NBA teams had partnered with STATS LLC to put special motion-tracking cameras that record every move a player makes several times a second. It’s a flood of information but it can be useful — the information can tell you how well a player shoots after two dribbles vs. a catch-and-shoot, then it can overlay that with a shot chart to show if the player is strong on the right or left side of the court. It can measure a player’s speed, leaping ability, where a rebound from a missed elbow jumper tends to go, pretty much anything and everything.

And now that system is  going to be in every NBA arena.

The league itself is stepping up to foot the bill, reports Zach Lowe at Grantland.

The NBA and an outside tech consultant have reached an agreement to install fancy data-tracking cameras in all 29 league arenas before the start of next season, according to several sources familiar with the matter…

The cameras cost about $100,000 per year, and the expense is one reason 15 teams hadn’t yet subscribed. Some of those teams were waiting in hopes the NBA would foot the bill, and the league has apparently decided to do so sooner than many of those teams expected. Installing the cameras in all 30 arenas will expand the data to include every game played, providing teams with a more complete and reliable data set. It also raises the possibility of the league using statistical nuggets from the cameras during television broadcasts. A few teams have used in-game data at halftime to show players specific examples of things like rebounds they didn’t contest aggressively, or evidence they weren’t running as hard as usual.

This information is great — I am a proponent of teams, GMs and coaches gathering as much data as possible from every source (cameras, advanced stats, traditional scouts, their own eyes) to help them make better decisions.

The challenge is twofold: 1) How to find useful information in the flood of data? 2) How to pass that information along to players in a digestible form?

Just like “big data” in business or the flood of stats in baseball (and increasingly football, soccer and other sports) NBA teams need to figure out how to mine this information for things they can use to both teach players and win games. Toronto has taken an interesting approach to this, but we are early in the “what do we do with this info?” phase. Some teams are far more adept at this than others.

The bigger challenge is making it work for players. While a handful of players such as Shane Battier can digest a lot of information and transform it into useful knowledge, most players do not. First, you don’t want a player thinking too much on the court, you need to get them information in a time and way that they can incorporate it and make it more natural. Second, a lot of players (like most people in the general population) are visual learners — it’s far more effective to show them video clips of what they did right or wrong, or what you want them to do, than it is to just tell them. You need to make it second nature so that if a player sees an elbow jumper being taken he moves instinctively to where the rebound is most likely to go.

It’s a process, but pretty soon teams are going to have a lot of data at their disposal.

Two men charged in fatal shooting of Nykea Aldridge, Dwyane Wade’s cousin

CHICAGO, IL - JULY 29:  General manager Gar Forman of the Chicago Bulls (L) listens as Dwyane Wade speaks during an introductory press conference at the Advocate Center on July 29, 2016 in Chicago, Illinois.  (Photo by Jonathan Daniel/Getty Images)
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It is a heartbreaking story. Nykea Aldridge, a mother of four, was pushing her stroller down the street in Chicago when she was caught in the crossfire of a couple of men, and she was shot in the head and arm and died. Aldridge happens to be the cousin of Dwyane Wade, which brought this to national attention.

Two men have been arrested for the shooting, reports NBCChicago.com.

Two adult brothers have been charged with the murder of 32-year-old Nykea Aldridge on Friday, Chicago police said Sunday morning…. Derren Sorrells… is a documented gang member and was on parole for motor vehicle theft and for escaping custody, police said….

Darwin Sorrells… was a co-conspirator in the crime, police said, and was also on parole for a gun charge. He was sentenced to six years in prison in January 2013 and released early in February 2016, according to police….

Johnson said the Sorrells brothers approached another man nearby and opened fire, targeting an individual who “was driving females from a suburb to Chicago in a fair exchange program.”

Wade tweeted this on Saturday, referring to the violence in his home city.

DeMarcus Cousins says as of right now he wants to play in 2020 Tokyo Olympics

RIO DE JANEIRO, BRAZIL - AUGUST 17:  Demarcus Cousins #12 of United States reacts in the first half while taking on Argentina during the Men's Quarterfinal match on Day 12 of the Rio 2016 Olympic Games at Carioca Arena 1 on August 17, 2016 in Rio de Janeiro, Brazil.  (Photo by Tom Pennington/Getty Images)
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Four years in the NBA is a couple of lifetimes away. GMs get paid to try and plan that far out, but the constantly shifting sands of the NBA — injuries, player improvement, new talents coming into the league, players changing teams, not to mention front office/ownership changes — make that a nearly impossible task. Nothing is set in stone that far out.

But if four years, DeMarcus Cousins wants to be playing for Team USA in the Tokyo Olympics. Here is what he told Gary Washburn at the Boston Globe.

“I’m open to [coming back for Tokyo 2020]. I’ll be older then, so it depends on how my body feels. As of right now, where I’m at, absolutely, I’m open to it,” he said. “I think people don’t understand [how hard this winning is]. They see the guys on the roster and they think automatically, they’re supposed to win. This [international game] isn’t our game. This isn’t the way we play. This is an adjustment for every guy on the roster.

“No matter how much time there is, if guys can come together and mesh and play with some type of chemistry, you’re going to win games. It’s been proven in the past. We’ve had some of the most talented teams in the past and we didn’t win, so it’s not as easy as people think it is.”

I’m sure everyone on that team, save for Carmelo Anthony, is saying the same thing about returning for the next Olympics right now. We’ll see how things play out. C0usins certainly struggled to adjust to what is a foul in international ball (not to mention the inconsistent officiating) and spent much of Rio in foul trouble, but he was a monster in the gold medal game.

On another note, Cousins is right, the USA players face unreasonable expectations. They are unquestionably the most talented team in the Games, but with that and the history of USA Basketball they are expected to do more than win, they are expected to dominate. The 2016 team in Rio went undefeated and won gold, but because they had three tough games won by 10 or less — good Australian, French, and Serbian teams —, there was a lot of “what is wrong with Team USA?” talk.

The 2020 team will likely be even more talented — Cousins and Kevin Durant could well be joined by guys who skipped Rio such as Stephen Curry, Russell Westbrook, Kawhi Leonard, and Anthony Davis. However, the challenges will be the same: The rest of the world is getting better (watch out for Canada) and the USA will still be throwing a team together and trying to build chemistry on the fly.

But we still expect Gold.

After two years off court, Joel Embiid says he “probably” will have minutes restrictions

PHILADELPHIA, PA - OCTOBER 30: Joel Embiid #21 of the Philadelphia 76ers takes a shot from the bench prior to the game against the Utah Jazz on October 30, 2015 at the Wells Fargo Center in Philadelphia, Pennsylvania. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Mitchell Leff/Getty Images)
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Joel Embiid could be the best player on the Philadelphia 76ers in a couple of years — many scouts had him the highest rated of all the first-round draft picks the Sixers have had in recent seasons.

But after two foot surgeries and two seasons sitting on the sidelines, we don’t know how good Embiid can be. We should find out starting in October when Embiid is part of the Sixers training camp. Embiid says he feels 100 percent, but he expects there will be restrictions on him at first, he told Jessica Camerato of CSNPhilly.com during the Sixers Beach Bash community event this weekend.

This is the smart move by the Sixers — they are not competing for a title, the games in November have minimal meaning long term, bring him along slowly and make sure he can make each step along the way. Let’s see what he can do, then worry about how much run he can get in games that matter.

It’s going to be interesting to watch how Embiid, Ben Simmons, Nerlens Noel, and Jahlil Okafor all fit together up front — and which one of them gets traded this season.

Celtics’ Avery Bradley on defense: “Kyrie Irving, none of those guys scare me”

BOSTON, MA - MARCH 09:  Avery Bradley #0 of the Boston Celtics celebrates after scoring against the Memphis Grizzlies  during the first quarter at TD Garden on March 9, 2016 in Boston, Massachusetts.NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Maddie Meyer/Getty Images)
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Avery Bradley was first-team NBA All-Defensive team last season, and his coach Brad Stevens lobbied for him to get the honor. Bradley picks up guys full court, pesters, and plays physical — we can debate if he is as good defensively as his reputation, but guys like Damian Lillard think he’s tough to go up against.

Bradley, for his part, says he has no fear going up against the best. Here is what he said to Tom Westerholm of Masslive.com.

“I love the challenge,” Bradley said on Friday, making an appearance at the Naismith Memorial Basketball Hall of Fame. “I love going up against the best players. I don’t care who it is. I don’t care about getting embarrassed. I don’t care. Kyrie Irving, none of those guys scare me. I know some players in the NBA probably get butterflies before the game, but not me. I’m licking my lips. I come excited. They need to prepare for me at the end of the day. That’s how I think.”

That’s exactly the attitude you want an elite defender to have.

Bradley injured his hamstring in the first game of the playoffs last April and sat the rest of the Celtics’ one series. Then this summer his name came up in potential Jimmy Butler trade rumors (that deal never actually came close to getting off the ground). Expect Bradley to put that all behind him by the time training camp opens.