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NBA to install high-tech data cameras in all 29 arenas

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Last season 15 NBA teams had partnered with STATS LLC to put special motion-tracking cameras that record every move a player makes several times a second. It’s a flood of information but it can be useful — the information can tell you how well a player shoots after two dribbles vs. a catch-and-shoot, then it can overlay that with a shot chart to show if the player is strong on the right or left side of the court. It can measure a player’s speed, leaping ability, where a rebound from a missed elbow jumper tends to go, pretty much anything and everything.

And now that system is  going to be in every NBA arena.

The league itself is stepping up to foot the bill, reports Zach Lowe at Grantland.

The NBA and an outside tech consultant have reached an agreement to install fancy data-tracking cameras in all 29 league arenas before the start of next season, according to several sources familiar with the matter…

The cameras cost about $100,000 per year, and the expense is one reason 15 teams hadn’t yet subscribed. Some of those teams were waiting in hopes the NBA would foot the bill, and the league has apparently decided to do so sooner than many of those teams expected. Installing the cameras in all 30 arenas will expand the data to include every game played, providing teams with a more complete and reliable data set. It also raises the possibility of the league using statistical nuggets from the cameras during television broadcasts. A few teams have used in-game data at halftime to show players specific examples of things like rebounds they didn’t contest aggressively, or evidence they weren’t running as hard as usual.

This information is great — I am a proponent of teams, GMs and coaches gathering as much data as possible from every source (cameras, advanced stats, traditional scouts, their own eyes) to help them make better decisions.

The challenge is twofold: 1) How to find useful information in the flood of data? 2) How to pass that information along to players in a digestible form?

Just like “big data” in business or the flood of stats in baseball (and increasingly football, soccer and other sports) NBA teams need to figure out how to mine this information for things they can use to both teach players and win games. Toronto has taken an interesting approach to this, but we are early in the “what do we do with this info?” phase. Some teams are far more adept at this than others.

The bigger challenge is making it work for players. While a handful of players such as Shane Battier can digest a lot of information and transform it into useful knowledge, most players do not. First, you don’t want a player thinking too much on the court, you need to get them information in a time and way that they can incorporate it and make it more natural. Second, a lot of players (like most people in the general population) are visual learners — it’s far more effective to show them video clips of what they did right or wrong, or what you want them to do, than it is to just tell them. You need to make it second nature so that if a player sees an elbow jumper being taken he moves instinctively to where the rebound is most likely to go.

It’s a process, but pretty soon teams are going to have a lot of data at their disposal.

Report: Kings also ready to trade Darren Collison, Arron Afflalo, Ben McLemore

Sacramento Kings guard Darren Collison, foreground, is hugged by teammate DeMarcus Cousins in the closing moments of the Kings 109-106 overtime win over the Golden State Warriors in an NBA basketball game Saturday, Feb. 4, 2017, in Sacramento, Calif. At right is Kings guard Arron Afflalo. (AP Photo/Rich Pedroncelli)
AP Photo/Rich Pedroncelli
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A driving force behind the Kings trading DeMarcus Cousins: Sacramento keeps its first-round pick in the loaded 2017 draft only if it lands in the top 10 (though the 76ers hold swap rights). Otherwise, the Kings’ pick conveys to the Bulls.

Sacramento, only a half game better than the NBA’s 10th-worst team, figures to drop into the keep-pick zone without Cousins, the team’s best player.

But the Kings can intensify a fall through the standings by trading supporting players like Darren Collison, Arron Afflalo and Ben McLemore.

Chris Mannix of Yahoo Sports:

The Kings excised Cousins, and there are strong indications they are not done dealing, either. Sacramento is determined to restock the franchise with assets, and will be targeting rookie-deal players and draft picks in the coming days, sources told The Vertical. Free agents-to-be Ben McLemore and Darren Collison are available, sources said, as is Arron Afflalo, a solid bench scorer with a manageable contract.

Collison is the Kings’ starting point guard, and he’d be solid for a team seeking a rental. He’s making $5,229,454 in the final year of his contract. Trading a starter would certainly help Sacramento keep its pick in the top 10.

Afflalo ($1.5 million of $12.5 million guaranteed next year) and McLemore (who can be made a restricted free agent next summer) are producing far less. It’s less likely other teams covet them. At least keeping these two guards probably won’t lift the Kings too high in the standings.

Paul Pierce uses two phones at dunk contest, says props shouldn’t be allowed

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Paul Pierce — NBA veteran and emoji enthusiast — used not one but two smartphones to record the action during Saturday night’s underwhelming dunk contest. Why was Pierce doing this? Perhaps he wanted to have an extra copy of it because he doesn’t trust “the cloud”. Or maybe he’s doing some work as a social media manager on the sly. You know, getting a jump on that retirement thing.

Or maybe this is just something that Pierce really likes to do:

Whatever he’s doing, I’m not sure if he looks like a boss or like a goober doing it. I feel this accurately sums up Paul Pierce’s aesthetic.

Meanwhile, after Glenn Robinson III won the 2017 NBA Dunk Contest, Pierce had some thoughts that he expressed via Twitter.

Pierce may have a point. Jeremy Evans dunking over a painting of himself in 2013 immediately felt pretty ridiculous. But eliminating props entirely? I’m not so sure about that. How would they sell Kias then?

DeMarcus Cousins projects to miss out on at least $29.87 million due to trade

NEW ORLEANS, LA - FEBRUARY 17:  DeMarcus Cousins #15 of the Sacramento Kings speaks with the media during media availability for the 2017 NBA All-Star Game at The Ritz-Carlton New Orleans on February 17, 2017 in New Orleans, Louisiana.  (Photo by Ronald Martinez/Getty Images)
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DeMarcus Cousins was all smiles the moment he appeared to find out about his trade, or at least trade rumors of going, from the Kings to the Pelicans.

But once he examines the deal closer, he might not like every aspect.

Cousins stands to miss out on a lot of money — about $30 million or more — due to this trade.

Because he made All-NBA teams the last two seasons, he was eligible to sign a designated-veteran-player contract extension this summer. As a matter of fact, he reportedly planned to do just that with Sacramento reportedly planning to offer it. That extension projected to be worth $209,090,000 over five years ($41,818,000 annually).

But, once officially dealt, Cousins will no longer be eligible for that super-max extension. It’s reserved for players still with their original team or who changed teams only via trade during their first four years.

This is Cousins’ seventh season, dropping his max starting salary in 2018 from 35% of the salary cap as a designated veteran player to 30%. That projects to be $179,220,000 over five years ($35,844,000 annually) if he re-signs.

It’d be even less if he leaves New Orleans, a projected $132,870,000 over four years ($33,217,500 annually).

Notice how small that difference is now between his incumbent team and other suitors. By rule, the Pelicans won’t hold nearly the same advantage in keeping him as the Kings would have. In other words, New Orleans faces greater risk of Cousins walking.

And there’s no guarantee Cousins gets the max. You saw how little the Pelicans traded for him. That speaks to his value around the league.

Just over a month ago, Cousins appeared content to take $209 million or so and stay in Sacramento. Now, his financial future is far more uncertain. But this much we know: His max possible salary on his next contract just got lowered.

Is this the moment DeMarcus Cousins found out he was traded? (video)

NEW ORLEANS, LA - FEBRUARY 18:  DeMarcus Cousins #15 of the Sacramento Kings attends practice for the 2017 NBA All-Star Game at the Mercedes-Benz Superdome on February 18, 2017 in New Orleans, Louisiana.  (Photo by Ronald Martinez/Getty Images)
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NEW ORLEANS — DeMarcus Cousins was set to answer questions after the All-Star game, when a Kings public-relations official said, “All-Star questions first, please. All-Star-game questions.”

“What other questions we got?” Cousins asked, seemingly unaware of his trade to the Pelicans.

The PR person whispered in Cousins’ ear.

“Oh, really?” Cousins asked.

More whispering.

“It’s whatever,” Cousins said.

Then, asked about his All-Star experience, Cousins smiled big and said, “It was amazing, man. I enjoyed the city of New Orleans. I love it here in New Orleans.”