ESPN expects to be ‘aggressive’ in remaining a broadcast partner of the NBA

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The NBA’s broadcast rights deals don’t expire until after the 2016 season has ended, but at least one of its current partners is already posturing for when it’s time to renew that very expensive commitment.

ESPN expects to retain its rights to televise NBA games, and that much isn’t a surprise.

But downplaying the rise of the Internet in terms of the percentage of fans that want to receive their content that way versus over traditional cable network channels could be a misstep ahead of the negotiations.

From Adam Harris of Sports Business Daily:

ESPN President John Skipper said the net is intent on remaining a broadcast partner with the NBA and he expects “to be aggressive in doing that.” Skipper said during ESPN’s Media Day yesterday, “There are plenty of live sports rights, but the ones that make a difference are scarce.” He called the NBA a “critical product” for ESPN and added there are “not many things that move the needle like that.” The net’s current rights deal expires after the ’15-16 season, and there have been rumors Fox will make a heavy play for the NBA to add content to the new FS1.

Skipper addressed speculation that web-based platforms are increasingly competing for major sports rights, saying, “It is incomprehensible to me that the NBA would decide to put their games on a digital platform, and that sports fans are going to make a transformation, saying, ‘I’m going to go to Yahoo to watch my games tonight.’ I don’t think that’s going to happen. I don’t think they have any way to monetize those rights in the same way that traditional (networks can).”

This obviously doesn’t play into ESPN’s monetization strategy, but more and more people are looking to cut the cord from the bloated offerings they receive from their local cable companies in favor of paying for only the content they deem relevant, and consuming it over an Internet stream.

To be honest, I’ve been looking for a solution like this for quite some time. I literally never turn on my television (or the attached cable box) unless I’m trying to watch live sporting events in real time. All other content I’m interested in seeing I can get at a later time online, and I’m happy to pay for it if that option exists.

The future is going to involve networks like ESPN offering their content for an Internet-only price, much like the NBA already has available with its League Pass Broadband option, which is largely fantastic — save for the fact that games shown on NBA TV, TNT, or ABC have been historically excluded from the package.

But for ESPN and others, holding broadcast rights to the NBA will only make that a more appealing proposition to the network’s paying customers.

DeMarcus Cousins barrels in for powerful putback dunk over Bucks (video)

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When DeMarcus Cousins builds up a head of steam like this… poor John Henson (and kind of Khris Middleton).

This helped the Pelicans pull away for a 115-108 win over the Bucks last night.

Enraged Jason Smith restrained from Mario Chalmers (video)

AP Photo/Nick Wass
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During the Wizards’ win over the Grizzlies last night, Mario Chalmers tried to stop Jason Smith from shooting after Smith had been called for travelling. It’s a fairly common tactic, one pioneered by Kevin Garnett. Players don’t want their opponents to gain confidence by seeing the ball go through the net, even after play stops.

But Chalmers held onto Smith’s arm, and Smith took umbrage.

NBC Sports Washington:

I think it’s more likely, after halting Smith’s shot, Chalmers was trying to hold up Smith rather than yank him down. But I can’t know Chalmers’ intentions, and holding up a falling person by his arm isn’t very effective.

The double technical foul called seems about fair.

PBT Extra: Two months from trade deadline watch DeAndre Jordan and… Paul George?

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The NBA trade deadline got moved up this season to Feb. 8 so the league can avoid the spectacle of DeMarcus Cousins being traded during the All-Star Game and then doing an uncomfortable press interview afterward where he had to be told of the situation.

That means we are less than two months away from the trade deadline, and in this PBT Extra I look at the big names that could be on the market.

The Clippers seem likely to move DeAndre Jordan, the only questions are where and what will they get back? But three other teams have big decisions to make about their stars: Oklahoma City with Paul George, New Orleans with DeMarcus Cousins, and Memphis with Marc Gasol. Right now none of those guys are on the market, but that could change.

Trey Lyles dunks on Jayson Tatum then disrespects him far worse (video)

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Trey Lyles made a nice play in the Nuggets’ loss to the Celtics last night, driving by Jayson Tatum then dunking on him.

On the other hand, that swirl around Tatum’s head was not very nice at all.