Los Angeles Lakers Introduce Dwight Howard

Lakers biggest challenge: Adapting tradition to changing times

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The legend, the tradition of the Lakers is not in question. In the past 14 years the Lakers have seven trips to the finals and five titles, and since the Buss family took over it is up to 10 titles. In the past 30 years they have simply been the best run, most successful franchise in the NBA — they had both the spending power to overpower the competition but they used it wisely.

But times, they are a changin’.

The newest Collective Bargaining Agreement was much more what middle and smaller market teams wanted — they tax on high spending teams is much more stiff, plus when you are over the tax apron your hands become much more tied on moves you can make. Many of those smaller teams have gotten smart with the use of analytics and they have become more formidable. The advance of social media, and NBA games that stream on your phone anywhere, are altering the marketing rules for players.

Can the Lakers adapt to that?

While we brought you the sexy quote out of a fantastic Ric Bucher piece for the Hollywood Reporter on the Lakers (Jim Buss saying Dwight Howard was never a Laker) that is not the thrust of the article.

Rather, it was about the challenges that face Jim and his sister Jeanie, as well s the rest of the Buss family, as they try to keep the Lakers on top in a new era.

But the Lakers need to acquire more than salary-cap room if they want to be in play for the league’s biggest superstars. “They’re living on the History channel,” says one free agent, meaning the team remains convinced that the attraction of playing for the Lakers in L.A. is enough. As one NBA agent notes: “The Lakers were built for a different era. Their personnel has been depleted and [research] infrastructure is outdated. It’s important to be in a major market, but not as important anymore. And they were always able to spend more than other teams. Now they can’t.” A longtime opposing assistant coach adds that free agents feel the Lakers’ track record is impressive but the team is not on the cutting edge when it comes to marketing, physical therapy or analytics. The sense is that institutional arrogance has caused a slow but evident decay. “It hurts to hear that,” says Jeanie, without contesting it.

The Lakers have one huge advantage — Los Angeles. It’s a place players want to be and it provides more marketing opportunities off the court for most players. Look at it this way: If you are an international brand like Kobe Bryant or LeBron James it may not matter where you play because you’ve risen above that level, but do you think there is a Cliff Paul/Chris Paul commercial series if he is still in New Orleans?

Plus, the Lakers will have only $11 million on the books for next season and are in position to chase big free agents. (It’s not that simple, but the Lakers have space to make moves.)

L.A. and tradition count for something, but if you get left behind as the game and how it is run moves forward you become the Oakland Raiders. Tradition can only take you so far.

Jim Buss has make some smart moves with the Lakers in his control, including the trade that sent the damaged goods of Andrew Bynum out and brought in Dwight Howard. That could have worked long term (injuries and the in-season radical coaching change killed the chances last season).

But Buss talks in Bucher’s article about being private, and that cost them with Howard. Kobe told Bucher about how twice (2004 and 2007) he considered leaving the Lakers but his personal relationship with and trust he had with Dr. Jerry Buss prevented the move. When Howard was looking to bolt, the Lakers simply didn’t have that kind of personal relationship to fall back on. There wasn’t any trust — Kobe believed Dr. Buss would build a winner around him again (and he did), Howard did not have that faith in Jim Buss.

That’s not about Howard not being a Laker, that’s on the Lakers. While times change on thing that doesn’t is the power of personal relationships — why do you think Tim Duncan is still a Spur?

The Buss family is smart (that includes Jim, people who deal with him will tell you that) but you can’t be so rooted in a “this is how we do things” mindset to not challenge your own notions. The world of basketball and the NBA is changing.

The Lakers have built-in advantages that no CBA can ever wipe out. As executives around the league — who are thoroughly enjoying watching the team struggle — and they say they expect the Lakers to bounce back.

The question is when. Because times are changing and we will have to see if the current Buss family can adapt to this brave new world.

Carmelo Anthony’s jumper with 0.3 seconds left gives Knicks 110-109 win over 76ers

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NEW YORK (AP) — Carmelo Anthony made a jumper with 0.3 seconds left to give the New York Knicks a 110-109 victory over the Philadelphia 76ers on Saturday night.

The Knicks blew a 17-point lead and fell behind by one when Jahlil Okafor scored with 9 seconds remaining. But Anthony dribbled left after a timeout, pulling up over Robert Covington to cap his 37-point performance.

The Knicks then intercepted the 76ers’ inbounds pass to hold on and snap their two-game losing streak.

Derrick Rose added 18 points and Justin Holiday had 14 for the Knicks, who won for just the third time in 11 games. They played without starters Kristaps Porzingis (sprained right ankle) and Joakim Noah (sore left hamstring).

Okafor had a season-high 28 points and grabbed 10 rebounds as the 76ers nearly pulled out the victory after beating Washington on Friday. Dario Saric had 19 points and 15 rebounds, and Covington finished with 20 points and 10 boards.

The Knicks avoided falling behind the 76ers into 13th place in the Eastern Conference, but they seem to realize it might be too late to get ahead of the teams they need to. They came in five games behind Detroit for the eighth and final playoff spot, and coach Jeff Hornacek before the game talked of players’ development as a goal instead of trying to make a playoff push.

Before the game, Philadelphia coach Brett Brown said his experience was that teams playing on the second night of a back-to-back usually started quickly before getting fatigued. But it was the Knicks was started fast thanks to Anthony, who was 7 for 10 for 17 points as New York led 31-25.

The Knicks led by 10 at halftime and Rose scored 10 in the third to keep Philadelphia from cutting into it. The Sixers were still down double digits well into the fourth quarter before Okafor and T.J. McConnell led them in what became a frantic finish.

TIP-INS

76ers: Philadelphia had won four of its previous five games. … The Sixers have dropped six straight at Madison Square Garden.

Knicks: Hornacek said Porzingis was considered day-to-day, with a possibility of returning in their next game Monday. But he said Noah would be out longer after having a setback in his recovery during the break. … Noah celebrated his 32nd birthday.

TWEETS

Knicks President of Basketball Operations Phil Jackson tweeted for just the fourth time this season on Saturday, wishing Tex Winter a happy 95th birthday. Winter was his former assistant coach and is considered the pioneer of the triangle offense. Jackson ended the tweet with a triangle emoji.

SPEAKING OF THE TRIANGLE

The Knicks have started running it more, according to Hornacek. He says it not only benefits the younger players on offense but also helps the Knicks be in better position to get back on defense. The Knicks ran the offense that Jackson used to win 11 championships as a coach under Derek Fisher and Kurt Rambis the previous two seasons, but Hornacek had opened up the offense this season to get the Knicks playing quicker.

UP NEXT

76ers: Host Golden State on Monday.

Knicks: Host Toronto on Monday. The Raptors have won the last five meetings.

Anthony Morrow says he’ll switch from No. 1 with Bulls after Derrick Rose fans complain

CHICAGO, IL - FEBRUARY 24: Anthony Morrow #1 of the Chicago Bulls participates in warm-ups beofre the Bulls take on the Phoenix Suns at the United Center on February 24, 2017 in Chicago, Illinois. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jonathan Daniel/Getty Images)
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Anthony Morrow clearly didn’t follow the Michael Carter-Williams saga.

Morrow, like Carter-Williams, took No. 1 when joining the Bulls.

And Morrow, like Carter-Williams, swiftly changed course when Derrick Rose fans protested.

Morrow:

Morrow had never worn No. 1 in the NBA. The No. 23 he wore with the Mavericks is obviously retired in Chicago for Michael Jordan, and two of Morrow’s other previous numbers — No. 2 (Jerian Grant), No. 3 (Dwyane Wade) — were already taken. As far as Morrow’s other previous number, Cameron Payne, who came from the Thunder with Morrow, kept the No. 22 the point guard wore in Oklahoma City.

So, Morrow needed a new number. I’m just not sure why the Bulls didn’t warn him off No. 1 and the backlash that would come with it.

Doc Rivers on DeMarcus Cousins: “I’m 55. It’s tough for me to call a grown man ‘Boogie'”

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The Kings trade with the Pelicans has made DeMarcus Cousins the NBA’s mostdiscussed player lately.

But Clippers president/coach Doc Rivers isn’t sure he can address Cousins by his nickname.

J.A. Adande of ESPN:

Cool story, Glenn.

Deron Williams clears waivers, intends to sign with Cavs

CHARLOTTE, NC - DECEMBER 01:  Deron Williams #8 of the Dallas Mavericks brings the ball down the floor against the Charlotte Hornets during their game at Spectrum Center on December 1, 2016 in Charlotte, North Carolina. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Streeter Lecka/Getty Images)
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CLEVELAND (AP) — Free agent guard Deron Williams has cleared waivers and told the Cleveland Cavaliers he intends to sign with them.

Williams, a five-time All-Star, was waived earlier this week by Dallas. He will give the defending NBA champions a playmaker they’ve needed all season and one LeBron James demanded.

Williams cannot sign with the Cavs until Monday. Cleveland hosts the Milwaukee Bucks that night. The Cavs will be the fourth team for Williams, who is averaging 13.1 points this season.

Cleveland coach Tyronn Lue can bring him off the bench and also play him with Cleveland’s starters to give James and Kyrie Irving rest before the playoffs.