Los Angeles Lakers Introduce Dwight Howard

Lakers biggest challenge: Adapting tradition to changing times

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The legend, the tradition of the Lakers is not in question. In the past 14 years the Lakers have seven trips to the finals and five titles, and since the Buss family took over it is up to 10 titles. In the past 30 years they have simply been the best run, most successful franchise in the NBA — they had both the spending power to overpower the competition but they used it wisely.

But times, they are a changin’.

The newest Collective Bargaining Agreement was much more what middle and smaller market teams wanted — they tax on high spending teams is much more stiff, plus when you are over the tax apron your hands become much more tied on moves you can make. Many of those smaller teams have gotten smart with the use of analytics and they have become more formidable. The advance of social media, and NBA games that stream on your phone anywhere, are altering the marketing rules for players.

Can the Lakers adapt to that?

While we brought you the sexy quote out of a fantastic Ric Bucher piece for the Hollywood Reporter on the Lakers (Jim Buss saying Dwight Howard was never a Laker) that is not the thrust of the article.

Rather, it was about the challenges that face Jim and his sister Jeanie, as well s the rest of the Buss family, as they try to keep the Lakers on top in a new era.

But the Lakers need to acquire more than salary-cap room if they want to be in play for the league’s biggest superstars. “They’re living on the History channel,” says one free agent, meaning the team remains convinced that the attraction of playing for the Lakers in L.A. is enough. As one NBA agent notes: “The Lakers were built for a different era. Their personnel has been depleted and [research] infrastructure is outdated. It’s important to be in a major market, but not as important anymore. And they were always able to spend more than other teams. Now they can’t.” A longtime opposing assistant coach adds that free agents feel the Lakers’ track record is impressive but the team is not on the cutting edge when it comes to marketing, physical therapy or analytics. The sense is that institutional arrogance has caused a slow but evident decay. “It hurts to hear that,” says Jeanie, without contesting it.

The Lakers have one huge advantage — Los Angeles. It’s a place players want to be and it provides more marketing opportunities off the court for most players. Look at it this way: If you are an international brand like Kobe Bryant or LeBron James it may not matter where you play because you’ve risen above that level, but do you think there is a Cliff Paul/Chris Paul commercial series if he is still in New Orleans?

Plus, the Lakers will have only $11 million on the books for next season and are in position to chase big free agents. (It’s not that simple, but the Lakers have space to make moves.)

L.A. and tradition count for something, but if you get left behind as the game and how it is run moves forward you become the Oakland Raiders. Tradition can only take you so far.

Jim Buss has make some smart moves with the Lakers in his control, including the trade that sent the damaged goods of Andrew Bynum out and brought in Dwight Howard. That could have worked long term (injuries and the in-season radical coaching change killed the chances last season).

But Buss talks in Bucher’s article about being private, and that cost them with Howard. Kobe told Bucher about how twice (2004 and 2007) he considered leaving the Lakers but his personal relationship with and trust he had with Dr. Jerry Buss prevented the move. When Howard was looking to bolt, the Lakers simply didn’t have that kind of personal relationship to fall back on. There wasn’t any trust — Kobe believed Dr. Buss would build a winner around him again (and he did), Howard did not have that faith in Jim Buss.

That’s not about Howard not being a Laker, that’s on the Lakers. While times change on thing that doesn’t is the power of personal relationships — why do you think Tim Duncan is still a Spur?

The Buss family is smart (that includes Jim, people who deal with him will tell you that) but you can’t be so rooted in a “this is how we do things” mindset to not challenge your own notions. The world of basketball and the NBA is changing.

The Lakers have built-in advantages that no CBA can ever wipe out. As executives around the league — who are thoroughly enjoying watching the team struggle — and they say they expect the Lakers to bounce back.

The question is when. Because times are changing and we will have to see if the current Buss family can adapt to this brave new world.

Spurs demolish Thunder to take Game 1 of second-round series

SAN ANTONIO,TX - APRIL 30: LaMarcus Aldridge #12 of the San Antonio Spurs scores over Steven Adams #12 of the Oklahoma City Thunder during game one of the Western Conference Semifinals for the 2016 NBA Playoffs at AT&T Center on April 30, 2016 in San Antonio, Texas. NOTE TO USER: User expressly acknowledges and agrees that , by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ronald Cortes/Getty Images)
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The second round was supposed to be when things got exciting. Instead, the San Antonio Spurs put on an absolute clinic at home, blowing out the Oklahoma City Thunder, 124-92 to take a 1-0 series lead.

Just about everything went in for San Antonio, particularly for LaMarcus Aldridge and Kawhi Leonard, who combined for 63 points. How dominant were they?

Aldridge in particular got anything he wanted against the Thunder. Oklahoma City’s stars were quiet, with Kevin Durant scoring just 16 points and Russell Westbrook 14. San Antonio controlled the game from the start and Oklahoma City never recovered from the opening punch.

It’s hard to imagine Durant and Westbrook are this ineffective again, and hopefully the rest of this series will be a little more competitive. But the Spurs did what the Spurs do, and did nothing to shake the feeling that they’re the favorites to win the west, now that Stephen Curry‘s status is unknown.

Hawks get another playoff shot at King James and Cavaliers

at Philips Arena on April 1, 2016 in Atlanta, Georgia.  NOTE TO USER User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.
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ATLANTA (AP) A year ago, Atlanta’s magical season ended with a resounding sweep by Cleveland in the Eastern Conference final.

Now, the Hawks have another shot at LeBron James and the Cavaliers.

Feeling confident after an opening-round victory over Boston, the Hawks returned to practice Saturday to begin preparations for the best-of-seven series.

Game 1 is Monday night in Cleveland.

The Hawks were the top-seeded team in the East last season after a record 60-win campaign. It didn’t do them much good against the Cavaliers, who steamrolled Atlanta in four straight games.

Even though they slipped to 48 wins and fourth in the conference, the Hawks actually sound a bit more confident heading into this matchup, largely because of their improved defense and rebounding.

Report: Warriors to replace Luke Walton from outside the organization

MILWAUKEE, WI - DECEMBER 12: Interim Coach Luke Walton of the Golden State Warriors talks on the sideline during the second quarter against the Milwaukee Bucks at BMO Harris Bradley Center on December 12, 2015 in Milwaukee, Wisconsin. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Mike McGinnis/Getty Images)
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For the second consecutive year, the Warriors have lost their lead assistant to another team. When the Pelicans hired Alvin Gentry during last year’s playoffs, Steve Kerr promoted Luke Walton to associate head coach and added former journeyman big man Jarron Collins to the bench. Now that Walton is headed to the Lakers as their next head coach, the Warriors will go outside the organization to find a replacement, according to ESPN.com’s Marc Stein. And one name that will likely not be in the mix is David Blatt, who very nearly became an assistant under Kerr in 2014 before being offered the Cavaliers’ head job.

Given Walton’s success this season as interim head coach while Kerr recovered from back surgery, this will undoubtedly be the most attractive assistant job in the league.

Report: Luke Walton’s Lakers contract is for 5 years, $25 million

DENVER, CO - JANUARY 13:  Interim head coach Luke Walton of the Golden State Warriors leads the team against the Denver Nuggets at Pepsi Center on January 13, 2016 in Denver, Colorado. The Nuggets defeated the Warriors 112-110. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Doug Pensinger/Getty Images)
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In the last few years, NBA head coaching salaries have skyrocketed, and new Lakers coach Luke Walton is no exception. According to the Los Angeles Times‘ Mike Bresnahan, Walton is getting $25 million over five years, which is the same as Steve Kerr’s deal with the Warriors, now-former Knicks coach Derek Fisher’s deal in New York, and Fred Hoiberg’s deal with the Bulls.

This kind of money has become standard for head coaches who don’t also have front-office power. Tom Thibodeau and Stan Van Gundy both get between $7 and $8 million annually to do both jobs. Given how good Walton’s current situation with the Warriors is, the Lakers probably had to be on the high end of the coaching spectrum to get him to leave.