Los Angeles Lakers Introduce Dwight Howard

Lakers biggest challenge: Adapting tradition to changing times

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The legend, the tradition of the Lakers is not in question. In the past 14 years the Lakers have seven trips to the finals and five titles, and since the Buss family took over it is up to 10 titles. In the past 30 years they have simply been the best run, most successful franchise in the NBA — they had both the spending power to overpower the competition but they used it wisely.

But times, they are a changin’.

The newest Collective Bargaining Agreement was much more what middle and smaller market teams wanted — they tax on high spending teams is much more stiff, plus when you are over the tax apron your hands become much more tied on moves you can make. Many of those smaller teams have gotten smart with the use of analytics and they have become more formidable. The advance of social media, and NBA games that stream on your phone anywhere, are altering the marketing rules for players.

Can the Lakers adapt to that?

While we brought you the sexy quote out of a fantastic Ric Bucher piece for the Hollywood Reporter on the Lakers (Jim Buss saying Dwight Howard was never a Laker) that is not the thrust of the article.

Rather, it was about the challenges that face Jim and his sister Jeanie, as well s the rest of the Buss family, as they try to keep the Lakers on top in a new era.

But the Lakers need to acquire more than salary-cap room if they want to be in play for the league’s biggest superstars. “They’re living on the History channel,” says one free agent, meaning the team remains convinced that the attraction of playing for the Lakers in L.A. is enough. As one NBA agent notes: “The Lakers were built for a different era. Their personnel has been depleted and [research] infrastructure is outdated. It’s important to be in a major market, but not as important anymore. And they were always able to spend more than other teams. Now they can’t.” A longtime opposing assistant coach adds that free agents feel the Lakers’ track record is impressive but the team is not on the cutting edge when it comes to marketing, physical therapy or analytics. The sense is that institutional arrogance has caused a slow but evident decay. “It hurts to hear that,” says Jeanie, without contesting it.

The Lakers have one huge advantage — Los Angeles. It’s a place players want to be and it provides more marketing opportunities off the court for most players. Look at it this way: If you are an international brand like Kobe Bryant or LeBron James it may not matter where you play because you’ve risen above that level, but do you think there is a Cliff Paul/Chris Paul commercial series if he is still in New Orleans?

Plus, the Lakers will have only $11 million on the books for next season and are in position to chase big free agents. (It’s not that simple, but the Lakers have space to make moves.)

L.A. and tradition count for something, but if you get left behind as the game and how it is run moves forward you become the Oakland Raiders. Tradition can only take you so far.

Jim Buss has make some smart moves with the Lakers in his control, including the trade that sent the damaged goods of Andrew Bynum out and brought in Dwight Howard. That could have worked long term (injuries and the in-season radical coaching change killed the chances last season).

But Buss talks in Bucher’s article about being private, and that cost them with Howard. Kobe told Bucher about how twice (2004 and 2007) he considered leaving the Lakers but his personal relationship with and trust he had with Dr. Jerry Buss prevented the move. When Howard was looking to bolt, the Lakers simply didn’t have that kind of personal relationship to fall back on. There wasn’t any trust — Kobe believed Dr. Buss would build a winner around him again (and he did), Howard did not have that faith in Jim Buss.

That’s not about Howard not being a Laker, that’s on the Lakers. While times change on thing that doesn’t is the power of personal relationships — why do you think Tim Duncan is still a Spur?

The Buss family is smart (that includes Jim, people who deal with him will tell you that) but you can’t be so rooted in a “this is how we do things” mindset to not challenge your own notions. The world of basketball and the NBA is changing.

The Lakers have built-in advantages that no CBA can ever wipe out. As executives around the league — who are thoroughly enjoying watching the team struggle — and they say they expect the Lakers to bounce back.

The question is when. Because times are changing and we will have to see if the current Buss family can adapt to this brave new world.

Report: Celtics renounce draft rights to Colton Iverson

LEXINGTON, KY - MARCH 23: Colton Iverson #45 of the Colorado State Rams reacts to a call in the second half against the Louisville Cardinals during the third round of the 2013 NCAA Men's Basketball Tournament at Rupp Arena on March 23, 2013 in Lexington, Kentucky.  (Photo by Kevin C. Cox/Getty Images)
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The Celtics bought the No. 53 pick in the 2013 NBA draft to get Colton Iverson out of Colorado State, and he thanked them by allowing them to keep his rights the last three years.

Iverson rejected the required tender – a one-year contract, surely unguaranteed at the minimum, teams must extend to retain exclusive negotiating rights to a second-round pick – year after year to sign overseas. Accepting the tender would’ve likely meant Iverson going to Boston’s training camp and getting waived. Perhaps, the timing of that would’ve limited his European options that year. But it would’ve made him an NBA free agent – or, best-case scenario, he could’ve made the Celtics and drawn an NBA paycheck.

As it was, Iverson limited himself to joining Boston and only Boston. If another NBA team wanted Iverson, it would have had to trade for him.

And what does Iverson get for that loyalty? A Celtics contract with at least a partial guarantee?

Nope.

Just a head start on finding another team – which he could’ve gotten for himself three years ago.

Adam Himmelsbach of The Boston Globe:

This is why second-round picks should be more aggressive about accepting the required tender. Even if you get waived, you open NBA options.

Iverson is a strong 7-foot center who plays with physicality. He can help in certain matchups, and he’d make sense as a third center on teams that have first- and second-stringers playing a different style.

But Iverson is 27, and his NBA window may be closing if it hasn’t already.

It’s a shame he spent so many years beholden to Boston, which didn’t want him.

It was probably just courtesy of the Celtics to renounce his rights now rather than have him sign the tender. They would have guaranteed him no money with the tender, and they could have gotten a few minor benefits with it – an extra body for training camp, the ability to assign his D-League rights to their affiliate after waiving him and the slightest chance he impresses enough in the preseason to hold trade value.

But them forgoing those potential advantages, even if out of courtesy, also sends a signal about how little they value him. Teams don’t do these types of favors for players they actually covet.

Check out the Top 10 plays of last season from the Golden State Warriors

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Ball movement. Threes. Circus shots. Smack talk to opposing benches.

The Golden State Warriors were entertaining to watch on their way to 73-wins and a return trip to the NBA Finals. Stephen Curry, Klay Thompson, Draymond Green and the entire cast know how to put on a show. So take a couple minutes on an August Friday and check out their top 10 plays from last season.

Really? Online petition started to change name of Durant, Oklahoma, to Westbrook.

OAKLAND, CA - MAY 30:  Kevin Durant #35 of the Oklahoma City Thunder stands on the court in Game Seven of the Western Conference Finals against the Golden State Warriors during the 2016 NBA Playoffs at ORACLE Arena on May 30, 2016 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
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Durant, Oklahoma, is a city of just more than 15,000 people in the southern part of the state. It is the capital of the Choctaw Nation of Oklahoma, and it was named after its Choctaw founder, Dixon Durant.

But some people in Oklahoma are not high on the name Durant, lately. Kevin Durant decided to bolt the Oklahoma City Thunder for the Golden State Warriors this summer, and some Thunder fans feel betrayed. Understandably. Durant was well within his rights, but if you’re a Thunder fan and you’re not hurt by this it would be strange.

Still, you have to hope what follows is satire. It reads like it.

Oklahoma’s Ryan Nazari created a Change.org petition asking the city of Durant be renamed the city of Westbrook. As in Russell Westbrook. The guy who signed a contract extension to stay in Oklahoma (for just one extra year, but still). Read the petition below and tell me it doesn’t sound like satire.

“Ladies and gentlemen, the great state of Oklahoma has been betrayed. As many of you know, Kevin Durant has left our state, torn out our hearts, and left our beloved Oklahoma City Thunder in depleted shape. All of this after even being offered a cabinet position for the State of Oklahoma. It is because of this heinous action that I believe the State of Oklahoma has a responsibility to change the name of the City of Durant to Westbrook, the man who is loyal, whom we believe in, and who will lead our team to glory. Yes, it is understood that the city Durant was not named after the evil Kevin Durant, but it is just another hideous reminder of what happened to our community.”

As of this writing, he had reached his goal of having more than 1,000 people sign on.

Maybe it’s satire, but it’s more creative than burning a jersey.

Obviously, the name of the city is not changing. If people want to live in Westbrook, they should move to Maine.

Way too early look: Who could make up USA’s 2020 Tokyo Olympic basketball team?

RIO DE JANEIRO, BRAZIL - AUGUST 21:  Jimmy Butler, Kevin Durant, DeAndre Jordan and Kyle Lowry #7 of United States stand on the podium after defeating Serbia in the Men's Gold medal game on Day 16 of the Rio 2016 Olympic Games at Carioca Arena 1 on August 21, 2016 in Rio de Janeiro, Brazil.  (Photo by Elsa/Getty Images)
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Let’s start with the obvious: This is an exercise in futility. There is no way to predict accurately what the 2020 USA men’s basketball team headed to the Tokyo Olympics will look like. There will be injuries that sideline guys. There will be contract situations where key guys decide it’s in their best interest to sit out. Plus, there could be a guy just now entering his junior year of high school who we don’t know well yet but in four years will be a clear choice for the team.

Now that we’ve gotten through the tedious disclaimer, let’s have fun:

What will the 2020 USA Basketball team look like?

First, it will have a bit of a business attitude — Gregg Popovich is coaching now. Not that Mike Krzyzewski ran a college party Team USA, far from it, but with Popovich’s demeanor and the scare put into the 2016 team (and some improving world powers, such as Canada), expect the USA to be a little more focused next time around.

For the roster, who from the 2016 gold medal team in Rio returns for more gold? At the top of the list: A 31-year-old Kevin Durant will be back for one more run (and to climb on top of the USA Olympic scoring list). He will be the unquestioned team leader. The alpha. It will be his team.

After that? Young stars who want one more go at it such as Paul George, DeMarcus Cousins, DeAndre Jordan, and Klay Thompson will seriously consider a return. Maybe Jimmy Butler. Those guys will have a leg up having Olympic experience and a commitment to the program.

After that, some big names that passed on Rio are going to suit up in Japan. There will be far less defection of top talent this time around — the fears around Brazil will be gone, and NBA players wanting to sell more shoes in Asia will be eager to sign up. I expect you will see Stephen Curry, Anthony Davis, Kawhi Leonard, Russell Westbrook, and maybe James Harden decide they are in for the next round. LeBron James said he felt left out and may consider a return, but he will be 35 years old with 17 NBA seasons on his body by that point, does he want to put his body through an international curtain call? Probably not.

Rounding out the roster, expect a few guys from this year’s USA Select Team — the team the Olympic squad practiced against in Las Vegas at the start of camp — to make the leap up (as Kyrie Irving and others did this year).

Who? That’s the hardest thing to predict, it depends on development. Guys to watch include Victor Olidipo, Justise Winslow, Devin Booker, Brandon Ingram, and Jabari Parker — some of them will be ready to make the leap.

One clue to the 2020 roster: Players that you see in China for the 2019 FIBA World Cup will be more likely to make the 2020 team. (Yes, the World Championships are now the year before the Olympics, welcome to more of FIBA’s wisdom, as is the fact the Cup qualifiers fall during the NBA/Euroleague seasons.) Guys from the select team now that head to China in three years and perform well in that setting will likely have the USA across their chest in Japan.

Whatever team we send will have the most talent in those games. The question is will that be enough?