Los Angeles Lakers Introduce Dwight Howard

Lakers biggest challenge: Adapting tradition to changing times


The legend, the tradition of the Lakers is not in question. In the past 14 years the Lakers have seven trips to the finals and five titles, and since the Buss family took over it is up to 10 titles. In the past 30 years they have simply been the best run, most successful franchise in the NBA — they had both the spending power to overpower the competition but they used it wisely.

But times, they are a changin’.

The newest Collective Bargaining Agreement was much more what middle and smaller market teams wanted — they tax on high spending teams is much more stiff, plus when you are over the tax apron your hands become much more tied on moves you can make. Many of those smaller teams have gotten smart with the use of analytics and they have become more formidable. The advance of social media, and NBA games that stream on your phone anywhere, are altering the marketing rules for players.

Can the Lakers adapt to that?

While we brought you the sexy quote out of a fantastic Ric Bucher piece for the Hollywood Reporter on the Lakers (Jim Buss saying Dwight Howard was never a Laker) that is not the thrust of the article.

Rather, it was about the challenges that face Jim and his sister Jeanie, as well s the rest of the Buss family, as they try to keep the Lakers on top in a new era.

But the Lakers need to acquire more than salary-cap room if they want to be in play for the league’s biggest superstars. “They’re living on the History channel,” says one free agent, meaning the team remains convinced that the attraction of playing for the Lakers in L.A. is enough. As one NBA agent notes: “The Lakers were built for a different era. Their personnel has been depleted and [research] infrastructure is outdated. It’s important to be in a major market, but not as important anymore. And they were always able to spend more than other teams. Now they can’t.” A longtime opposing assistant coach adds that free agents feel the Lakers’ track record is impressive but the team is not on the cutting edge when it comes to marketing, physical therapy or analytics. The sense is that institutional arrogance has caused a slow but evident decay. “It hurts to hear that,” says Jeanie, without contesting it.

The Lakers have one huge advantage — Los Angeles. It’s a place players want to be and it provides more marketing opportunities off the court for most players. Look at it this way: If you are an international brand like Kobe Bryant or LeBron James it may not matter where you play because you’ve risen above that level, but do you think there is a Cliff Paul/Chris Paul commercial series if he is still in New Orleans?

Plus, the Lakers will have only $11 million on the books for next season and are in position to chase big free agents. (It’s not that simple, but the Lakers have space to make moves.)

L.A. and tradition count for something, but if you get left behind as the game and how it is run moves forward you become the Oakland Raiders. Tradition can only take you so far.

Jim Buss has make some smart moves with the Lakers in his control, including the trade that sent the damaged goods of Andrew Bynum out and brought in Dwight Howard. That could have worked long term (injuries and the in-season radical coaching change killed the chances last season).

But Buss talks in Bucher’s article about being private, and that cost them with Howard. Kobe told Bucher about how twice (2004 and 2007) he considered leaving the Lakers but his personal relationship with and trust he had with Dr. Jerry Buss prevented the move. When Howard was looking to bolt, the Lakers simply didn’t have that kind of personal relationship to fall back on. There wasn’t any trust — Kobe believed Dr. Buss would build a winner around him again (and he did), Howard did not have that faith in Jim Buss.

That’s not about Howard not being a Laker, that’s on the Lakers. While times change on thing that doesn’t is the power of personal relationships — why do you think Tim Duncan is still a Spur?

The Buss family is smart (that includes Jim, people who deal with him will tell you that) but you can’t be so rooted in a “this is how we do things” mindset to not challenge your own notions. The world of basketball and the NBA is changing.

The Lakers have built-in advantages that no CBA can ever wipe out. As executives around the league — who are thoroughly enjoying watching the team struggle — and they say they expect the Lakers to bounce back.

The question is when. Because times are changing and we will have to see if the current Buss family can adapt to this brave new world.

Trivia: Name every player on a 2016-17 NBA roster

OAKLAND, CA - JUNE 19:  LeBron James #23 of the Cleveland Cavaliers dunks the ball against the Golden State Warriors in Game 7 of the 2016 NBA Finals at ORACLE Arena on June 19, 2016 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
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NBA teams cut their rosters to a maximum of 15 players yesterday. Only one team, the Bulls, has just 14 players.

That means there are 449 players in the NBA as the season tips off tonight.

How many of them can you name?

Take these two quizzes, one for the Eastern Conference and one for the Western Conference. Players are in a random order within their teams.

Chandler Parsons out for Grizzlies’ opener

Memphis Grizzlies forward Chandler Parsons poses for a picture on NBA basketball media day Monday, Sept. 26, 2016, in Memphis, Tenn. Parsons signed with the Grizzlies in July. (AP Photo/Mark Humphrey)
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Chandler Parsons missed the Mavericks’ final 18 games last season, including the playoffs, due to knee problems.

Now with the Grizzlies, his games missed streak will hit 19.

Michael Wallace of Grizzlies.com:

Maybe this is just a blip. Parsons will get healthy soon enough and diversify Memphis’ offense.

But Dallas didn’t make a stronger push to keep Parsons due to his knees. We could look back on this and chastise the Grizzlies for signing someone to a max contract who wasn’t even ready to play in the first place. They have big plans for Parsons, but he must play for those to work.

Brandan Wright just can’t get healthy. Maybe Memphis will believe this injury warrants missing time.

Ty Lawson makes the Kings’ regular-season roster

ANAHEIM, CA - OCTOBER 04:  Ty Lawson #10 of the Sacramento Kings attempts a pass between Yi Jianlian #11 and Jordan Clarkson #6 of the Los Angeles Lakers during a preseason game at Honda Center on October 4, 2016 in Anaheim, California.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Harry How/Getty Images)
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When it’s news your expected opening-night starting point just makes the team, you’re in a bad place.

But we already knew that about the Kings.

With Darren Collison suspended the season’s first eight games and Garrett Temple the only other point guard with a guarantee salary, Sacramento – despite his preseason problems – will turn to Ty Lawson.

Kings release:

The Sacramento Kings today waived guards Jordan Farmar and Isaiah Cousins, according to Vice President of Basketball Operations and General Manager Vlade Divac.

That allows Sacramento to keep Lawson. Lawson was a good starting point guard until last season, when he struggled with the Rockets and Pacers. Can he re-find the groove he had with the Nuggets? If so, the Kings might be alright. If not, they’re in for a rough start. That Lawson had to settle for a make-good contract says plenty about expectations.

Farmar was Sacramento’s other swing at an experienced point guard. Losing this job to Lawson bodes poorly for his NBA future.

With Cousins, the No. 59 pick, the Kings become the third team to relinquish rights on a 2016 draft pick already. The Celtics waived No. 51 pick Ben Bentil, and the Jazz dropped No. 55 pick Marcus Paige.

Archie Goodwin requests trade, Suns waive him

PHOENIX, AZ - APRIL 13:  Archie Goodwin #20 of the Phoenix Suns handles the ball in the second half of the NBA game against the Los Angeles Clippers at Talking Stick Resort Arena on April 13, 2016 in Phoenix, Arizona.  The Suns defeated the Clippers 114 - 105.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jennifer Stewart/Getty Images)
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Archie Goodwin had been stuck behind better guards with the Suns, most notably Eric Bledsoe and Brandon Knight.

But when Goodwin lost playing time to someone better and younger – Devin Booker – it became time to exit Phoenix.

Suns general manager Ryan McDonough complied.

Paul Coro of The Arizona Republic:

McDonough said they did not see a way Goodwin would play meaningful time in a fourth Suns season.

“We told Archie Goodwin and his agent at the end of last season that if there wasn’t going to be an opportunity for him to play going into the last year of his deal, that we would try to help him get to a good spot,” McDonough said. “We explored some trade scenarios throughout the summer and into the fall. We tried to help him get elsewhere in a trade.“

Unable to fulfill a trade request from the Goodwin camp, the Suns waived the 22-year-old

This allows Phoenix to keep two players without guaranteed salaries, John Jenkins and Derrick Jones Jr.

Jenkins, the No. 23 pick in the 2012 draft, previous played for the Hawks and Mavericks. He looks like a good spot-up shooter and shot well from beyond the arc in Phoenix after being claimed on waivers last season. But he was dreadful from beyond the arc in Dallas and has had other lulls prior. Despite quality defensive rebounding for a shooting guard, he’s a defensive minus.

Undrafted out of UNLV, Jones is a phenomenal athlete. But he needs to develop his skills and, at 6-foot-7 and 190 pounds, his body. He’s an intriguing project.

So was Goodwin, but the guard didn’t progress enough in three NBA seasons. He remains a lousy 3-point shooter and unreliable defender. His ability to penetrate goes only so far without better finishing or floor vision.

Goodwin’s athleticism and raw tools could convince a team to take a flier on him. But he has a long way to go to being a helpful NBA player. The team that knows him best being willing to let him walk says something.