Lakers biggest challenge: Adapting tradition to changing times

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The legend, the tradition of the Lakers is not in question. In the past 14 years the Lakers have seven trips to the finals and five titles, and since the Buss family took over it is up to 10 titles. In the past 30 years they have simply been the best run, most successful franchise in the NBA — they had both the spending power to overpower the competition but they used it wisely.

But times, they are a changin’.

The newest Collective Bargaining Agreement was much more what middle and smaller market teams wanted — they tax on high spending teams is much more stiff, plus when you are over the tax apron your hands become much more tied on moves you can make. Many of those smaller teams have gotten smart with the use of analytics and they have become more formidable. The advance of social media, and NBA games that stream on your phone anywhere, are altering the marketing rules for players.

Can the Lakers adapt to that?

While we brought you the sexy quote out of a fantastic Ric Bucher piece for the Hollywood Reporter on the Lakers (Jim Buss saying Dwight Howard was never a Laker) that is not the thrust of the article.

Rather, it was about the challenges that face Jim and his sister Jeanie, as well s the rest of the Buss family, as they try to keep the Lakers on top in a new era.

But the Lakers need to acquire more than salary-cap room if they want to be in play for the league’s biggest superstars. “They’re living on the History channel,” says one free agent, meaning the team remains convinced that the attraction of playing for the Lakers in L.A. is enough. As one NBA agent notes: “The Lakers were built for a different era. Their personnel has been depleted and [research] infrastructure is outdated. It’s important to be in a major market, but not as important anymore. And they were always able to spend more than other teams. Now they can’t.” A longtime opposing assistant coach adds that free agents feel the Lakers’ track record is impressive but the team is not on the cutting edge when it comes to marketing, physical therapy or analytics. The sense is that institutional arrogance has caused a slow but evident decay. “It hurts to hear that,” says Jeanie, without contesting it.

The Lakers have one huge advantage — Los Angeles. It’s a place players want to be and it provides more marketing opportunities off the court for most players. Look at it this way: If you are an international brand like Kobe Bryant or LeBron James it may not matter where you play because you’ve risen above that level, but do you think there is a Cliff Paul/Chris Paul commercial series if he is still in New Orleans?

Plus, the Lakers will have only $11 million on the books for next season and are in position to chase big free agents. (It’s not that simple, but the Lakers have space to make moves.)

L.A. and tradition count for something, but if you get left behind as the game and how it is run moves forward you become the Oakland Raiders. Tradition can only take you so far.

Jim Buss has make some smart moves with the Lakers in his control, including the trade that sent the damaged goods of Andrew Bynum out and brought in Dwight Howard. That could have worked long term (injuries and the in-season radical coaching change killed the chances last season).

But Buss talks in Bucher’s article about being private, and that cost them with Howard. Kobe told Bucher about how twice (2004 and 2007) he considered leaving the Lakers but his personal relationship with and trust he had with Dr. Jerry Buss prevented the move. When Howard was looking to bolt, the Lakers simply didn’t have that kind of personal relationship to fall back on. There wasn’t any trust — Kobe believed Dr. Buss would build a winner around him again (and he did), Howard did not have that faith in Jim Buss.

That’s not about Howard not being a Laker, that’s on the Lakers. While times change on thing that doesn’t is the power of personal relationships — why do you think Tim Duncan is still a Spur?

The Buss family is smart (that includes Jim, people who deal with him will tell you that) but you can’t be so rooted in a “this is how we do things” mindset to not challenge your own notions. The world of basketball and the NBA is changing.

The Lakers have built-in advantages that no CBA can ever wipe out. As executives around the league — who are thoroughly enjoying watching the team struggle — and they say they expect the Lakers to bounce back.

The question is when. Because times are changing and we will have to see if the current Buss family can adapt to this brave new world.

Draymond Green’s civil suit accuser speaks, Green’s attorney issues statement

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The civil suit against Draymond Green starts off this way: “Draymond Green is a bully.”

As we noted was coming, on Tuesday former Michigan State University football player Jermaine Edmondson and his girlfriend Bianca Williams filed a lawsuit against Green stemming from an incident a year ago in East Lansing, Mich., bar. Green was back in the town of his alma mater and ran into Edmondson at a bar, and some kind of altercation followed.

Green allegedly slapped him during this, although the plaintiffs say the men with Green shoved first Edmondson against a wall, then when Williams came over to intervene another man did the same to her, putting his hand around his throat. Green was arrested, but the prosecutors didn’t see it the same way and Green’s charges were reduced to a noise violation, where Green had to pay a $500 fine and $60 restitution fee. Because it was a civil infraction, there is no “guilty” or “not guilty” plea entered.

Here is Edmondson speaking.

Green’s attorney Katherine Grubaugh, issued the following statement:

“This lawsuit relates to an incident that occurred in East Lansing, Michigan over a year ago, for which Draymond paid a noise violation fine. Draymond looks forward to defending himself and clearing up the misinformation put forth today.”

As I said previously, I’m not about to speculate about the motives for the suit or what actually happened in the bar that night. I don’t know those things. What I do know, as someone who spent years as a young reporter covering courts and police, it is challenging for the plaintiff to prove their case and get paid in these kinds of lawsuits (if this actually gets to trial). While in a civil case the standard to reach drops to “a preponderance of the evidence,” the plaintiff has to prove damages. That is not easy, especially in a disputed bar fight (where the clarity of memory of any witness can be called into question) a year later.

Report: Suns inform Josh Jackson he will not be part of any Kyrie Irving trade

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The Cleveland Cavaliers want an elite young player back in any trade of Kyrie Irving.

The Phoenix Suns have come up as a trade partner, because of Eric Bledsoe‘s salary, fit with Cleveland if Irving is gone, and the fact he and LeBron James share an agent.

And those suns have an elite young player — Josh Jackson. Taken fourth in the last draft, Jackson showed fantastic athleticism at Summer League, disruptive defense, the ability to make plays around the rim, and while his jumper needs some work there is genuine promise.

Which is why the Suns are not going to include Jackson in any Irving trade.

If the Suns are involved in an Irving trade, it’s likely as part of a three-team deal. Bledsoe would still go out, and Phoenix might be willing to throw in young players such as Marquese Chriss or Dragan Bender, depending on what they got back.

That is the key — the return. Phoenix is rebuilding, Bledsoe is their best trade chip, and if he is going out the door, they are going to want real quality back in return. They are not in this to be a salary dump location, the Suns are going to want young players who can make a difference and picks. Most of the trade scenarios floating around in public forums use Phoenix as the dumping ground in the three- or four-team deals, just know that is not going to happen. The Suns want value for their best trade asset.

Rumor: Are these the new Cleveland Cavaliers Nike uniforms? (PHOTOS)

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Nike will be taking over the NBA uniforms for the 2017-18 season, and now it looks like we have some leaked photos of the Cleveland Cavaliers’ new look.

A photo posted to Twitter on Tuesday showed a mannequin dressed in what appears to be Cleveland’s new wine-colored uniforms.

Nike released some information about their new uniforms recently, including the naming conventions which will be associated with certain editions of team uniforms. Those editions are called The Association, The Icon, The Athlete’s Mindset, and The Community.

The wine edition of the Cleveland uniform would fall under the category of the Icon.

Via Twitter:

Those certainly seem to go along with some of the uniforms that were released during Nikes original release. It’s also hard understand why someone would have a full dress mock up on a mannequin with the Nike logo on it, especially as it is so close to what we have seen from Nike.

Conrad over at Sports Logos has been kind enough to mock up what the Cavaliers uniforms should look like for both the icon and association additions.

Via Sports Logos:

What do you think? I am liking them so far.

Mike Muscala signs 2-year, $10 million deal to remain with Hawks

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ATLANTA (AP) The Atlanta Hawks have re-signed power forward Mike Muscala to a two-year, $10 million deal.

The 6-foot-11 Muscala, who was an unrestricted free agent, could play a bigger role as he returns for his fifth season following the departures of Paul Millsap and Dwight Howard.

Muscala set career highs by averaging 6.2 points and 3.4 rebounds in 70 games, including three starts, last season. He scored in double figures in 20 games and ranked second on the team by making 50.4 percent of his shots from the field.

The team announced the signing Tuesday.

More AP NBA: https://www.apnews.com/tag/NBAbasketball