Mark Cuban,  Brian Forte

Mark Cuban talks in some detail about Mavericks’ decisions, past and present

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Mark Cuban can be as guarded as anyone in interviews — he sets the company line, but the NBA can be a place where details are few and far between from the mouths of cautious exeutives.

Flying in the face of that, Cuban took to his personal blog Saturday with a 3,300 word missive, talking about the Mavericks decision making past and present. He’s letting fans in on his thinking, and that’s a good thing — a certain level of communication and honesty helps build fan loyalty (just don’t undercut your trading/negotiating positions).

You should go read the entire thing, this is just the top of the iceberg, but here are some highlights.

Let’s go back to the lockout season — the Mavericks were defending NBA champions thanks to a veteran squad that came together at the right time, but Cuban decided not to get the band back together for another run. He talked about that decision.

But what we have not discussed publicly was our concern of bringing back an older team in a shortened season. We basically saw the 2011-12 season as a throw away no matter who we signed. With out the time to prepare and get their bodies ready, throwing a team with an older starting lineup right into the fire was going to be tough. Young guys can walk into an NBA game any day of the year. Get to your mid 30s, not so much. So to bring the gang back, we would basically be losing a year. When you look at keeping together an older team and the first year after your championship is a lost year, it’s hard to justify keeping an older team together. But we were the champs. That meant a lot…

So we made the decision to stick with the folks we had under contract for the lockout season. We made a trade that we would thought would help, but obviously turned into a disaster. The good news was that it was a compressed season and we thought it would go by quickly and after the season we would have cap room to go after players we thought would be impact players and also fit our culture.

The trade being referenced was for Lamar Odom. Disaster is an accurate word. Odom completely fell apart and with it the Mavericks reboot never got going in any way.

Cuban next goes on to reiterate he will not trade Dirk Nowitzki — not now, not ever. He says that Nowitzki is at the cure of the culture he wants the Mavericks to have – hard working, selfless, professional. These are things Cuban has said before, but he was direct about it.

He also addressed going after Dwight Howard this year (putting up the video he displayed to entice him).

Let me address here the inevitable question of Dwight vs Mavs culture. We saw it as somewhat of a risk, but felt like because Dwight by all appearances and checking we did, is a good guy and with our support systems we believed we could make it work. If not, he was obviously a very trade-able asset. But, as everyone knows, we didn’t sign him. He went to the Rockets. I do have to say the meeting with Dwight was very interesting. He is a smart guy. Much smarter than people give him credit for…

Would i do it the same way again ? In a heartbeat. Why ? Because in the NBA, like in the non-sports business world you have to take chances in order to be rewarded. You have to be smart and you have to be more than a little lucky.

Then Cuban goes on to why he doesn’t believe in tanking, and why the Mavericks are not going to blow the roster up and go “woeful for Wiggins” — something a number of NBA teams are doing. They call it the Oklahoma City method, where you are bad for a few years in a row and keep drafting talent, even if that method involves a lot of luck to go with drafting skill.

What I do know, at least what I think i have learned from my experiences in business is that when there is a rush for everyone to do the same thing, it becomes more difficult to do . Not easier. Harder. It also means that as other teams follow their lead, it creates opportunities for those who have followed a different path.

I see quite a few teams taking what appears to be the same approach to building a team. I can understand why they are taking this approach. In the current CBA the value of a player chosen in the draft can be considerable because of the defined contract terms. And if you put together some great young players, it is very enticing to want to keep those players together for a long period.

But I also know that even if you have the worst record in the NBA, you may not get the top pick and even if you do, there is a material chance you pick the wrong player, or it just happens to be a draft when there are not any IDENTIFIABLE superstar potential players at the top of the draft. In other words, while it may be popular i think the quantity of teams taking the same approach makes it more difficult to build a team in this manner.

Cuban is right about the risks and difficulty of this approach — like an executive said to me in Las Vegas at Summer League, it was much easier for the Thunder to use this approach when they were the only one.

Going forward, Cuban is positive about the Mavericks this year, which is his norm. But with a healthy Nowitzki, Monta Ellis and Jose Calderon plus some solid role players they could well be a playoff team in the West (not top five, but in the mix). Then you head into next summer with Nowitzki taking a pay cut (as he said he would), Shawn Marion off the books and they can go after another big money player.

Players speak well of the Dallas organization now (a radical change from when Cuban took over the franchise) and eventually he is going to land one of these stars he is chasing. I may not be as high on his team as he is, there is no doubt he built a culture that will sustain winning, and that is an impressive feat.

Joel Embiid: “I feel 100 percent”

PHILADELPHIA, PA - OCTOBER 30: Joel Embiid #21 of the Philadelphia 76ers looks on prior to the game against the Utah Jazz on October 30, 2015 at the Wells Fargo Center in Philadelphia, Pennsylvania. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Mitchell Leff/Getty Images)
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After missing two entire seasons, all signs are pointing to 2014 No. 3 overall pick Joel Embiid finally taking the court this season. Last week, Sixers coach Brett Brown said that Embiid has looked great in his workouts and is on track to play in the preseason, and Embiid himself echoed that sentiment over the weekend. He told the Philadelphia Inquirer‘s Marc Narducci that he feels “100 percent.”

There’s always a possibility and fear that Embiid’s recurring foot problems will come back, but for now, all indications are that he’s feeling good and will be able to contribute this season, which should make Sixers fans excited.

Evan Fournier pokes fun at his ‘NBA 2K’ likeness

OAKLAND, CA - MARCH 07:  Evan Fournier #10 of the Orlando Magic dribbles the ball against the Golden State Warriors at ORACLE Arena on March 7, 2016 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
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The release of NBA 2K17, the latest edition of the popular 2K video-game series, is less than a month away. Players are starting to get their likenesses in the game, as well as their player ratings, and tweet them out. Magic forward Evan Fournier wasn’t too happy with the way his came out.

Fournier’s countryman Rudy Gobert got in on the fun, too, changing his Twitter avatar to Fournier’s screenshot and encouraging others to do the same. He even created a hashtag for it.

At least they’re having fun with it.

Report: Sixers expected to waive Tibor Pleiss after trade with Jazz

PHILADELPHIA, PA - OCTOBER 30: Tibor Pleiss #21 of the Utah Jazz controls the ball in the game against the Philadelphia 76ers on October 30, 2015 at the Wells Fargo Center in Philadelphia, Pennsylvania. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Mitchell Leff/Getty Images)
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On Friday, the Jazz traded German center Tibor Pleiss to the Sixers along with two second-round picks for Kendall Marshall. The big draw of the trade for Philly was the picks, and Pleiss is not expected to stay with the Sixers, according to Comcast SportsNet Philadelphia’s Jessica Camerato.

Pleiss had a forgettable season with Utah, and the Sixers have a glut of bigs including Nerlens Noel, Jahlil Okafor, Joel Embiid and Dario Saric. It would have been virtually impossible for Pleiss to crack the rotation, and it’s unlikely another team picks up his contract, which has $3 million guaranteed this season.

Jordan releases new Russell Westbrook ad, may include a shot at Kevin Durant

OKLAHOMA CITY, OK - MAY 28:  Kevin Durant #35 of the Oklahoma City Thunder (L) and Russell Westbrook #0 look on during a press conference after the Golden State Warriors defeated the Oklahoma City Thunder 108-101 in game six of the Western Conference Finals during the 2016 NBA Playoffs at Chesapeake Energy Arena on May 28, 2016 in Oklahoma City, Oklahoma. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by J Pat Carter/Getty Images)
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As a Jordan Brand athlete, Russell Westbrook is under the same Nike umbrella as former teammate Kevin Durant. But his latest Jordan spot, released Friday, has a very pointed tagline: “Some run, some make runways.”

Given the circumstances, it’s hard to interpret that as anything other than a reference to Durant signing with the Warriors and Westbrook signing an extension with the Thunder.