Naismith Memorial Basketball Hall of Fame 2013 Class Announcement

To fix USA Basketball, Colangelo first had to fix relationship with Nike

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Nike and USA Basketball are intertwined. They exert some influence — particularly over players we need on Team USA if we are serious about winning — and while some would argue too much control it is a reality.

So when Jerry Colangelo was given carte blanche as USA Basketball President to fix what was wrong with Team USA after the 2004 Olympics, he had to start with Nike. A well done story at NBA.com by David Aldridge details what Colangelo went through.

This all ties to LeBron James. Even back in 2004 after his rookie season, Nike knew LeBron was the future biggest star in the NBA and the guy that could sell them a lot of shoes. He went to the 2004 Olympics and sat on the bench while Larry Brown went with veterans.

Nike had watched in horror in 2004 as James, in whom the company had already invested millions, couldn’t get off Larry Brown’s bench in Athens. Whether or not James, then 19 and coming off his rookie season in the NBA, was immature at that time, or hard to get along with, wasn’t the point. He was the future of basketball, and the NBA. He was Nike’s guy. And Nike wasn’t going anywhere.

“The Nike relationship with the NBA had fallen apart,” Colangelo said. “But I had a lot of relationships there myself. Phil Knight was a partner of mine in the baseball team in Arizona. I’ve known Phil Knight for so many years. Coach [George] Raveling [currently Nike’s Director of International Basketball], dear friend of mine for many, many years. So the relationships were there. And it was a matter of re-establishing a relationship. But I wanted to make it clear to them, this wasn’t an NBA deal. This was USA Basketball. This is our own entity and brand. And that kind of opened the door.”

Here is where Colangelo deserves credit — he convinced Knight and Nike to both stay with Team USA and be a big financial sponsor, but they also let him and Mike Krzyzewski make the call on who gets to play. So yes, Nike guys like LeBron and Kobe Bryant are there, but Adidas guys like Dwight Howard and Derrick Rose can be chosen also.

That’s a tough sales job. Colangelo pulled it off.

USA Basketball has a bunch of sponsors now — including American Express, Gatorade, Jeep, and Right Guard — that includes Nike, but now the all that money the elite men’s team pulls in helps pay for youth development programs. It’s a cycle. What the big names get for their time is the chance to show off and promote their brands on the biggest international stages — and right now the pipeline of young stars wanting to play for Team USA is full.

If LeBron plays in the 2016 Olympics in Rio, it will be in part thanks to a push from Nike wanting him on that stage. Nike still has influence. But their relationship with USA Basketball is much better than it was nine years ago.

TNT to cover NBA games with only former players, no traditional play-by-play men

LOS ANGELES, CA - MAY 19:  Grant Hill #33 of the Phoenix Suns looks to move the ball as Derek Fisher #2 of the Los Angeles Lakers defends in the first quarter of Game Two of the Western Conference Finals during the 2010 NBA Playoffs at Staples Center on May 19, 2010 in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Harry How/Getty Images)
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NEW YORK (AP) — TNT will use broadcast teams featuring only former players and no traditional play-by-play men during five NBA doubleheaders later this season.

The “Players Only” schedule runs Monday nights from Feb. 27 to March 27 and includes matchups such as Golden State-Oklahoma City on March 20 and Cleveland-San Antonio a week later.

Brent Barry will serve as the primary host of one team with Derek Fisher and Grant Hill, while Greg Anthony partners with Kevin McHale and Richard Hamilton on the other.

Lisa Leslie and Dennis Scott will serve as reporters.

Turner Sports says Thursday that Chris Webber will anchor the studio coverage with Isiah Thomas and Baron Davis, and that additional NBA players will contribute to the five-week program.

James Harden presents fan with game ball on her 100th birthday (video)

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HOUSTON (AP) — James Harden took some time out after the Houston Rockets’ win over the visiting Milwaukee Bucks to give a fan a present on a her 100th birthday.

Video shows Harden signing a ball for the woman and spending a few moments sitting next to her in her courtside seat and posing for pictures Wednesday night.

Harden told ESPN’s Doris Burke in an interview that he told the woman how “blessed” he was to be able to have a chance to meet her.

The Houston guard also put on a good show for the fan during the game, scoring 38 points in a 111-92 victory over the Bucks.

Paul George dunks on DeMarcus Cousins while getting whacked in the face (video)

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Kings center DeMarcus Couins appears set to become the first player to sign as a veteran designated player. The Pacers hope Paul George will follow.

But in the Pacers’ win over the Kings yesterday, George beat Cousins.

Not even Cousins thwacking George in the face could stop this dunk.

Report: Khris Middleton could return to Bucks before All-Star break

CHARLOTTE, NC - JANUARY 16:  Khris Middleton #22 of the Milwaukee Bucks reacts during their game against the Charlotte Hornets at Time Warner Cable Arena on January 16, 2016 in Charlotte, North Carolina. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Streeter Lecka/Getty Images)
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The Bucks projected Khris Middleton to miss about 70 games when he tore his hamstring before the season. That extended absence often leads players just to shut down for the year, but Middleton vowed to return in time for the playoffs.

He might get back far sooner than that.

Marc Stein of ESPN:

Sources told ESPN.com the Bucks think Middleton, who suffered a hamstring tear just days before the season began, “has a chance” to return to the lineup during a three-game homestand next month before the All-Star ‎break.

Whether Middleton ultimately makes his season debut before or after the All-Star Game, he is expected to be kept on a minutes restriction as he eases way his back from the injury, sources said.

The Bucks have started Tony Snell, who has held his own as an outside shooter. But Middleton will upgrade Milwaukee on Snell’s biggest strength and provide massive defensive improvement. After a strong start, the Bucks have really struggled lately on that end.

Giannis Antetokounmpo has led Milwaukee to a 20-21 record, though the team is better than its won-loss mark indicates. The Bucks will be even better with Middleton, who will rival Jabari Parker as their second-best player and fit seamlessly.