To fix USA Basketball, Colangelo first had to fix relationship with Nike

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Nike and USA Basketball are intertwined. They exert some influence — particularly over players we need on Team USA if we are serious about winning — and while some would argue too much control it is a reality.

So when Jerry Colangelo was given carte blanche as USA Basketball President to fix what was wrong with Team USA after the 2004 Olympics, he had to start with Nike. A well done story at NBA.com by David Aldridge details what Colangelo went through.

This all ties to LeBron James. Even back in 2004 after his rookie season, Nike knew LeBron was the future biggest star in the NBA and the guy that could sell them a lot of shoes. He went to the 2004 Olympics and sat on the bench while Larry Brown went with veterans.

Nike had watched in horror in 2004 as James, in whom the company had already invested millions, couldn’t get off Larry Brown’s bench in Athens. Whether or not James, then 19 and coming off his rookie season in the NBA, was immature at that time, or hard to get along with, wasn’t the point. He was the future of basketball, and the NBA. He was Nike’s guy. And Nike wasn’t going anywhere.

“The Nike relationship with the NBA had fallen apart,” Colangelo said. “But I had a lot of relationships there myself. Phil Knight was a partner of mine in the baseball team in Arizona. I’ve known Phil Knight for so many years. Coach [George] Raveling [currently Nike’s Director of International Basketball], dear friend of mine for many, many years. So the relationships were there. And it was a matter of re-establishing a relationship. But I wanted to make it clear to them, this wasn’t an NBA deal. This was USA Basketball. This is our own entity and brand. And that kind of opened the door.”

Here is where Colangelo deserves credit — he convinced Knight and Nike to both stay with Team USA and be a big financial sponsor, but they also let him and Mike Krzyzewski make the call on who gets to play. So yes, Nike guys like LeBron and Kobe Bryant are there, but Adidas guys like Dwight Howard and Derrick Rose can be chosen also.

That’s a tough sales job. Colangelo pulled it off.

USA Basketball has a bunch of sponsors now — including American Express, Gatorade, Jeep, and Right Guard — that includes Nike, but now the all that money the elite men’s team pulls in helps pay for youth development programs. It’s a cycle. What the big names get for their time is the chance to show off and promote their brands on the biggest international stages — and right now the pipeline of young stars wanting to play for Team USA is full.

If LeBron plays in the 2016 Olympics in Rio, it will be in part thanks to a push from Nike wanting him on that stage. Nike still has influence. But their relationship with USA Basketball is much better than it was nine years ago.

LeBron James on 1-16 playoff seeding: ‘Let’s not get too crazy’

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The NBA’s first newly formatted All-Star game went well (especially for LeBron James). It’ll probably go even better next year when the All-Star draft is televised.

Adam Silver also discussed breaking from another tradition – playoffs divided by conference. The NBA commissioner said 1-16 seeding has gotten “serious attention” from the league office.

LeBron, via Chris Fedor of Cleveland.com:

“I would disagree with that,” James said Wednesday afternoon following the Cleveland Cavaliers’ first practice since the break. “I think our league has been built the right way as far as when it comes to the postseason.”

“It’s cool to mess around with the All-Star Game, we proved you can do that, but let’s not get too crazy about the playoffs. You have Eastern Conference and you have Western Conference. You have Eastern Conference champions, you have guys from the Eastern Conference that win the big dance and sometimes you have it from the West as well.”

LeBron has won seven straight Eastern Conference titles, usually traversing an easier road to the NBA Finals than the Western Conference champion. With the West projecting to remain better for the foreseeable future, does this hint LeBron plans to stay East and wants to keep his advantage? Remaining with the Cavaliers seems slightly more likely now, though maybe LeBron will leave for the 76ers or some other Eastern Conference team. I doubt he knows yet, but I also think he cares about his conference-title streak for legacy reasons – to the point it could affect his free agency. So, this could be preemptive lobbying.

In the past, LeBron has had Silver’s ear. But Silver specifically said in Los Angeles he wasn’t concerned with the tradition issues LeBron raises.

I’m not either.

The NBA has always split the postseason by East and West, but teams have been too fluid between the conferences to feel beholden to the current setup. Current Eastern Conference teams Atlanta Hawks, Chicago Bulls, Detroit Pistons, Indiana Pacers, Miami Heat, Milwaukee Bucks and Orlando Magic have all been in the Western Conference while in their current locations. And vice versa with the Houston Rockets and San Antonio Spurs. (The New Orleans Hornets were in the Eastern Conference before they became the Pelicans and surrendered their history to Charlotte, and the Pelicans are now in the West.)

To Silver, the obstacle is travel. Concern is frequently raised about the possible effects of cross-coast playoff series.

I’m more concerned about the regular season.

Right now, teams play 52 intra-conference and 30 inter-conference. To most logically implement 1-16 seeding, the NBA would have to balance the regular-season schedule. That not only means more travel, it means more awkward start times due to time-zone difference. East Coast fans don’t want to stay up until 10 p.m. to watch their favorite team tip off during Western Conference road trips. West Coast fans don’t want to rush home from work or school to see their favorite team tip off at 4 p.m. during Eastern Conference road trips.

And then there’s the biggest and maybe only real issue: It’s virtually impossible to see enough Eastern Conference owners, who benefit from the current format, voting to change it.

Victor Oladipo’s practice dunk better than anything he – or maybe anyone – did in dunk contest (video)

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Victor Oladipo has grown into far more than just a dunker.

In fact, in Saturday’s dunk contest, he didn’t look like a dunker at all.

The Pacers star missed all three attempts of his first dunk, and a Black Panther mask was by far the biggest draw of his second. Oladipo was eliminated after the first round.

Maybe Dennis Smith Jr. wasn’t the only eliminated dunker who left something in his bag. This Oladipo dunk – 180 degrees, throwing ball off the backboard with his left hand while in mid-air, dunking with his right hand – while preparing in Los Angeles was awesome.

Larry Nance Jr. had the contest’s best dunk. This would have rivaled it.

Pelicans owner Tom Benson hospitalized with flu symptoms

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METAIRIE, La. (AP) — New Orleans Saints and Pelicans Owner Tom Benson has been hospitalized with flu symptoms.

A statement released Wednesday by the NFL and NBA clubs says their 90-year-old owner is resting comfortably at Ochsner Medical Center, a hospital which also serves as a major sponsor and which owns naming rights to the teams’ training headquarters.

Benson has owned the New Orleans Saints since 1985 and bought the New Orleans Pelicans in 2012.

In recent years, Benson has overhauled his estate plan so that his third wife, Gayle, would be first in line to inherit control of the two major professional franchises.

 

Report: Seattle hosting Kings-Warriors preseason game

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Kevin Durant spent his rookie season in Seattle, before the SuperSonics moved to Oklahoma City and became the Thunder. He has said Seattle fans deserved to see him grow up in the NBA after supporting his promising start.

They’ll get their chance.

Ailene Voisin of The Sacramento Bee:

The Kings and Golden State Warriors have scheduled a preseason game next season in Seattle, according to multiple league sources.

The Oct. 6 meeting between Northern California teams will be the first NBA game in the Key Arena since the Sonics moved to Oklahoma City after the 2007-08 season and became the Thunder.

This game will be loaded with storylines. Not only Durant, but the Kings considered moving to Seattle a few years ago. And of course, the return of NBA basketball to Seattle.

At some point, Seattle will get its own team again. For now, this preseason game creates intrigue there.