Naismith Memorial Basketball Hall of Fame 2013 Class Announcement

To fix USA Basketball, Colangelo first had to fix relationship with Nike

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Nike and USA Basketball are intertwined. They exert some influence — particularly over players we need on Team USA if we are serious about winning — and while some would argue too much control it is a reality.

So when Jerry Colangelo was given carte blanche as USA Basketball President to fix what was wrong with Team USA after the 2004 Olympics, he had to start with Nike. A well done story at NBA.com by David Aldridge details what Colangelo went through.

This all ties to LeBron James. Even back in 2004 after his rookie season, Nike knew LeBron was the future biggest star in the NBA and the guy that could sell them a lot of shoes. He went to the 2004 Olympics and sat on the bench while Larry Brown went with veterans.

Nike had watched in horror in 2004 as James, in whom the company had already invested millions, couldn’t get off Larry Brown’s bench in Athens. Whether or not James, then 19 and coming off his rookie season in the NBA, was immature at that time, or hard to get along with, wasn’t the point. He was the future of basketball, and the NBA. He was Nike’s guy. And Nike wasn’t going anywhere.

“The Nike relationship with the NBA had fallen apart,” Colangelo said. “But I had a lot of relationships there myself. Phil Knight was a partner of mine in the baseball team in Arizona. I’ve known Phil Knight for so many years. Coach [George] Raveling [currently Nike’s Director of International Basketball], dear friend of mine for many, many years. So the relationships were there. And it was a matter of re-establishing a relationship. But I wanted to make it clear to them, this wasn’t an NBA deal. This was USA Basketball. This is our own entity and brand. And that kind of opened the door.”

Here is where Colangelo deserves credit — he convinced Knight and Nike to both stay with Team USA and be a big financial sponsor, but they also let him and Mike Krzyzewski make the call on who gets to play. So yes, Nike guys like LeBron and Kobe Bryant are there, but Adidas guys like Dwight Howard and Derrick Rose can be chosen also.

That’s a tough sales job. Colangelo pulled it off.

USA Basketball has a bunch of sponsors now — including American Express, Gatorade, Jeep, and Right Guard — that includes Nike, but now the all that money the elite men’s team pulls in helps pay for youth development programs. It’s a cycle. What the big names get for their time is the chance to show off and promote their brands on the biggest international stages — and right now the pipeline of young stars wanting to play for Team USA is full.

If LeBron plays in the 2016 Olympics in Rio, it will be in part thanks to a push from Nike wanting him on that stage. Nike still has influence. But their relationship with USA Basketball is much better than it was nine years ago.

Magic’s Aaron Gordon with the over-the-mascot mad dunk

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TORONTO — Aaron Gordon was giving Zach LaVine all he could handle in the Dunk Contest.

He blew the lid off the Air Canada Centre with this dunk in the first round — and it wasn’t even his best dunk of the night. Never seen this before.

This dunk contest was awesome, so much more video to come.

Zach LaVine opens Slam Dunk Contest title defense with spectacular behind-the-back slam (VIDEO)

during the BBVA Compass Rising Stars Challenge 2016 at Air Canada Centre on February 12, 2016 in Toronto, Canada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.
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TORONTO — Zach LaVine clearly heard all the talk that Aaron Gordon or Will Barton had a chance to upset him in the Slam Dunk Contest. He came out ready to prove his superiority right off the bat. This behind-the-back slam was his first attempt of the night:

Even better was the reaction, both from Andre Drummond and from LaVine’s Minnesota teammates:

Splash Brothers showtime: Klay Thompson beats Stephen Curry to win Three-Point Contest

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TORONTO — It came down to the Splash Brothers. Because of course it did. Just like last season.

In the final round of the NBA All-Star Saturday Three-Point Shootout, defending champ Stephen Curry hit his first eight shots and set the bar high with 23 points — the best score of the night.

His backcourt teammate Klay Thompson responded by draining his last seven shots, which included the entire money rack, and put up 27 points — tying the event record.

That gave Thompson the upset win and the Three-Point Contest title.

Although, is it an upset if the second best shooter in the game beats the best?

“It was like déjà vu last year,” Thompson said. “Not gonna lie, I got nervous when he hit his first eight, and I didn’t think he was going to miss. But it was exciting, just coming back to Oakland [with the title], you know. Back-to-back years for Splash Brothers, it’s pretty cool.”

So does Thompson have bragging rights?

“(For) about 364 days, and then — but that’s a daily thing we do,” Thompson said. “We love to shoot against each other. You know, I’ve never been on a team with someone who shoots it better than me, so it’s a privilege to work with him every day. He makes me that much better.”

The Final round was two you expected — the Splash Brothers — plus one few did, Suns rookie Devin Booker.

Getting there was not simple. In the first round, Thompson set a high bar going first and putting up 22. Curry got hot in the middle, then hit the last two money balls to reach 21. James Harden and J.J. Redick ( who stayed behind the line this year) scored very solid 20s. Later 19-year-old rookie Booker put up a 20 to tie those two veterans. Milwaukee’s Khris Middleton (13 points) Portland’s C.J. McCollum (14) and home-town crowd favorite Raptor Kyle Lowry (15) got bounced. .

That left Harden, Redick, and McCollum in a tiebreaker, and the rookie calmly put up a 12 in 30 seconds to advance.

Booker took a step back in the final round with a 16.

Not that it mattered with the Splash Brothers in the building.

Kobe Bryant doesn’t want Stephen Curry to pass him the ball in the All-Star Game

OAKLAND, CA - NOVEMBER 24:  Stephen Curry #30 of the Golden State Warriors meets at center court with Kobe Bryant #24 of the Los Angeles Laker prior to the start of their NBA basketball game at ORACLE Arena on November 24, 2015 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Thearon W. Henderson/Getty Images)
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TORONTO — Throughout All-Star Weekend, one thing has been clear: this is the Kobe Bryant show, and everything else is secondary. Since Bryant’s November announcement that he’s retiring at the end of the season, every road game he plays has been another stop on an elongated farewell tour. His 18th and final All-Star Game, in which he received the most votes of any player, is no exception.

It’s on the minds of the other players, too, and they want to make his final All-Star trip as special as possible.

“We joked and kind of talked about it,” Stephen Curry said after practice on Saturday when asked if the other players are going to make a concerted effort to help Bryant win the All-Star Game MVP. “Obviously, that would be a cool story for him to go out like that, but you never know how the game’s going to unfold. Every All-Star Game is different and I think the NBA and us players try to do the best job we can of honoring his career and his last stop for All-Star Weekend. Lot of different ceremonies, tribute videos, all sorts of ways to remember his career and acknowledge what he’s meant to the game. So I’m sure that will continue throughout the course of tomorrow night.”

Bryant, of course, wants no part of such a thing.

“Steph said, ‘I have a lot of assists for you,'” Bryant said. “I said, ‘Don’t. What are you doing? You’re a shooter, you grew up watching me. What the hell are you talking about, you’re going to pass the ball at an All-Star Game. Are you crazy?'”

It was the most Kobe response imaginable. But whether he wants it or not, he’s going to be given a lot of opportunities to score on Sunday. The All-Star Game is an exhibition for the fans, and the fans want to see Kobe. And practically every player involved in the weekend’s festivities gave some kind of testimonial about what Bryant meant to them and to the sport over the past two decades. So if the game plan is to get Kobe the MVP, it’s tough to imagine anyone having a problem with it.

Curry, however, wouldn’t commit to giving Bryant the last shot of his last All-Star Game.

“He might have to come steal it out of my hands,” Curry said. “But I’m pretty confident in either one of us or anybody else on the team taking the shot. It’s the All-Star Game so there is so much talent out there.”