To fix USA Basketball, Colangelo first had to fix relationship with Nike

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Nike and USA Basketball are intertwined. They exert some influence — particularly over players we need on Team USA if we are serious about winning — and while some would argue too much control it is a reality.

So when Jerry Colangelo was given carte blanche as USA Basketball President to fix what was wrong with Team USA after the 2004 Olympics, he had to start with Nike. A well done story at NBA.com by David Aldridge details what Colangelo went through.

This all ties to LeBron James. Even back in 2004 after his rookie season, Nike knew LeBron was the future biggest star in the NBA and the guy that could sell them a lot of shoes. He went to the 2004 Olympics and sat on the bench while Larry Brown went with veterans.

Nike had watched in horror in 2004 as James, in whom the company had already invested millions, couldn’t get off Larry Brown’s bench in Athens. Whether or not James, then 19 and coming off his rookie season in the NBA, was immature at that time, or hard to get along with, wasn’t the point. He was the future of basketball, and the NBA. He was Nike’s guy. And Nike wasn’t going anywhere.

“The Nike relationship with the NBA had fallen apart,” Colangelo said. “But I had a lot of relationships there myself. Phil Knight was a partner of mine in the baseball team in Arizona. I’ve known Phil Knight for so many years. Coach [George] Raveling [currently Nike’s Director of International Basketball], dear friend of mine for many, many years. So the relationships were there. And it was a matter of re-establishing a relationship. But I wanted to make it clear to them, this wasn’t an NBA deal. This was USA Basketball. This is our own entity and brand. And that kind of opened the door.”

Here is where Colangelo deserves credit — he convinced Knight and Nike to both stay with Team USA and be a big financial sponsor, but they also let him and Mike Krzyzewski make the call on who gets to play. So yes, Nike guys like LeBron and Kobe Bryant are there, but Adidas guys like Dwight Howard and Derrick Rose can be chosen also.

That’s a tough sales job. Colangelo pulled it off.

USA Basketball has a bunch of sponsors now — including American Express, Gatorade, Jeep, and Right Guard — that includes Nike, but now the all that money the elite men’s team pulls in helps pay for youth development programs. It’s a cycle. What the big names get for their time is the chance to show off and promote their brands on the biggest international stages — and right now the pipeline of young stars wanting to play for Team USA is full.

If LeBron plays in the 2016 Olympics in Rio, it will be in part thanks to a push from Nike wanting him on that stage. Nike still has influence. But their relationship with USA Basketball is much better than it was nine years ago.

DeMarcus Cousins has dropped a ton of weight this offseason already (PHOTO)

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New Orleans Pelicans DeMarcus Cousins has been known to carry a bit of weight on his frame. He is currently listed at 6-foot-11 and 270 pounds.

It appears that last bit has significantly changed over the off-season.

Cousins has reportedly dropped quite a bit of weight during his off-season regimen, eating right and even hiring the personal trainer who made Julius Randle look so good in just a short amount of time for the Los Angeles Lakers.

Speaking to WDSU, Pelicans head coach Alvin Gentry Said cousins was primed to take a new role for the pelicans next season, taking on a bit of a ball handler role as a point center. That should be easily done now that cousins has gained a little bit of mobility by shedding some weight.

Via WDSU:

When I saw DeMarcus, his body looked great. He invited us to his house for lunch; he’s eating really healthy — he’s got a chef that he’s hired. I was really, really excited about what he’s taken from the standpoint of trying to get himself ready for the season and obviously he feels like this is a very important season for him.

Looking at Cousins’ Instagram, you can clearly see the results of his eating and training regimen. He looks damn near svelte.

The newly-formed Pelicans had a disappointing end to the season, but with more time together they will certainly be one of the teams to watch in the Western Conference.

Rumor: Cavaliers, Pacers, and Nuggets discussed 3-way deal with Paul George, Kevin Love

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Don’t count the Cleveland Cavaliers out of the Paul George sweepstakes just yet.

According to ESPN’s Marc Stein and Chris Haynes, the Cavaliers are still working on a way to get George with LeBron James and Kyrie Irving in Ohio.

The latest rumor involves a three way deal being discussed between the Cavaliers, Indiana Pacers, and Denver Nuggets. According to Hayes, the deal would send George and Kenenth Faried to Cleveland and Kevin Love to Denver.

Presumably, Indiana would end up with good picks and a few young assets.

Via Twitter:

There is a lot to think about here given the potential for this trade. The first is how the Cavaliers would be able to complete a deal without a general manager in place. Owner Dan Gilbert fired David Griffin just last week. The Cavaliers are still talking to former NBA player Chauncey Billups about a chance to run the front office, but nothing has been decided just yet.

As good as George is, with the way that Kevin Love played in the 2017 NBA playoffs, it’s a wonder that the Cavaliers would want to let him go. The Golden State Warriors ate up Tristan Thompson in several of their Finals games, and Love was often the best player outside of LeBron on the floor for Cleveland.

Rumors also have George as being adamant that he is a one year rental only. His preferred landing place is still Los Angeles with the Lakers.

How a one year rental would work in exchange for one of Cleveland’s best players is sort of confusing. Even if the Cavaliers landed George and Faried, they would need to add yet another piece in order to get over the hump as the Eastern Conference strengthens and as they try to face off against the Warriors yet again.

This NBA off-season has been particularly crazy, and I don’t expected to calm down anytime soon.

Watch Isiah Thomas work out Lakers No. 2 overall pick Lonzo Ball (VIDEO)

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Lonzo Ball Is finally a member of the Los Angeles Lakers. Magic Johnson & Co. took him with the second overall pick in the 2017 NBA Draft on Thursday.

Despite a few issues with his draft workouts with the Lakers, Ball was still the top choice for Los Angeles when they came to select after Markelle Fultz was off the board. The Lakers have already given Ball more control of the team after trading D'Angelo Russell to the Brooklyn Nets last week.

Before the draft, Ball took some time out to work in his back yard and on his home court with NBA legend Isiah Thomas.

Check out the interaction between the two and see where Ball grew up learning to shoot his oddly-formed but highly-accurate jumper.

Mavericks’ Dirk Nowitzki to Harrison Barnes: “You need major skill to get to 20 years”

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Harrison Barnes is set to be a foundational piece for the Dallas Mavericks for years to come. He is trying to learn all he can from one of the greatest Mavericks of all time in Dirk Nowitzki.

So what has Barnes learned under Nowitzki’s tutelage?

Well, for one thing, he’s going to need to learn an elite-level skill if he wants to lead when Nowitzki is gone.

Speaking with the Dallas News, Barnes said that Nowitzki sarcastic but tough when it comes to gym habits and player development.

Via Dallas News:

“Honestly, I’ve just been trying to work as hard as I can and spend as much time as I can with him in the gym. I remember one day at practice we’re standing on the sidelines on the gym and said, ‘Oh man, Dirk, you’re about to get to 20 years. That’s impressive. Do you think I can get to 20 years?’ He’s like, ‘No way man. You need major skill to get to 20 years.’ So that’s kind of the nature of our relationship. I just want to try to become the best basketball player that I can and follow the mold that he’s set here in Dallas for years and years of just constantly getting better every single year.”

Knowing Dirk’s personality, there is a fair bit of tongue-in-cheek happening here but he’s not entirely wrong.Barnes was a jack of all trades for the Golden State Warriors before he signed his contract with the Mavericks. Nowitzki is one of the greatest scores in NBA history, and he obviously has more than one major skill under his belt.

Even still, it’s good advice for Barnes moving forward.