Dwight Howard jersey Beverly Hills Hotel

Lakers continue public courtship of Dwight Howard by (possibly) draping his jersey over the Beverly Hills Hotel

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9:52 p.m. ET: It appears we have a question as to whether this is actually real or simply an altered photo, and since I’m no longer in L.A. and can’t simply drive over, we’ll have to trust my man Larry Brown, who called the hotel multiple times and was unable to get confirmation. I’ve pinged the folks who run the Lakers official Twitter feed as well, so once we hear for sure we’ll pass the information along. (OK, final update — not real. Lakers are apparently adding a Photoshop campaign to the real billboard one already in place.)

9:14 p.m. ET: The Lakers have maintained all along that re-signing Dwight Howard to a max contract in free agency this summer is the team’s number one priority, and they’re taking to the streets of Los Angeles to make it publicly known just how important the big man is to the future of the franchise.

The team has already posted a large banner on the side of the Staples Center, as well as a billboard on Hollywood Blvd. letting Howard and everyone in the city know that they want Dwight to remain a member of the Lakers.

Now, the team has continued its efforts by draping a Howard jersey over the front of the Beverly Hills Hotel, which is a hot spot for athletes, celebrities, and movie industry personnel.

The people in the know in Orlando will tell you that Dwight specifically referenced a lack of public support via billboards as a negative in his list of reasons for leaving Orlando, so the fact that the Lakers are going to these public lengths to impress Howard shouldn’t come as much of a surprise.

The notion that the Lakers are too proud of a franchise to beg players to play for them in this way is sheer nonsense. If this is something a player of Dwight’s caliber requires, then the organization is doing nothing more than its due diligence in making sure that every base is covered where Howard is concerned, to the point where if he decides to leave Los Angeles, the decision will be 100 percent his, with no reason to blame the Lakers for any perceived indiscretions.

[Photo via the Lakers official Twitter feed]

NBA: Foul on Cavaliers that sparked Celtics’ comeback called in error

Cleveland Cavaliers' J.R. Smith makes a move on Boston Celtics' Evan Turner (11) during the third quarter of a NBA basketball game in Boston Tuesday, Dec. 15, 2015. (AP Photo/Winslow Townson)
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The Cavaliers were in great shape against the Celtics on Friday, leading by four points with seven seconds left.

Then, it all went so wrong for Cleveland.

J.R. Smith was called for fouling Evan Turner on a made layup, cutting the margin to two points. Turner missed the free throw, but the ball went out of bounds off the Cavs. Then, Avery Bradley made a buzzer-beating 3-pointer to give Boston the win.

Rewind, though, and an incorrect call drove the sequence, according to the NBA.

Smith shouldn’t have been called for fouling Turner, per the Last Two Minute Report:

Smith (CLE) makes incidental contact with Turner’s (BOS) body as he attempts the layup.

If this were officiated correctly, the Cavs would’ve had the ball and a two-point lead with 5.9 seconds left. That’s not a lock to win – they’d still have to inbound the ball and make their free throws – but it’s close.

Cleveland is definitely entitled to feel the refs wronged them out of a victory.

Report: Kevin Durant has “done his due diligence on the Bay Area”

OAKLAND, CA - FEBRUARY 6: Kevin Durant #35 of the Oklahoma City Thunder attempts a free throw against the Golden State Warriors on February 6, 2016 at Oracle Arena in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2016 NBAE (Photo by Noah Graham/NBAE via Getty Images)
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Kevin Durant has not made up his mind about what he will do as a free agent this summer. Until his playoff run ends, whenever that may be for the Thunder, his focus will be on bringing a title to Oklahoma City.

But even he admits he can’t help but think about free agency a little.

The buzz around the league is Golden State is at the front of the line if Durant decides to leave OKC, and he has done some research, reports Marc Spears of Yahoo Sports.

The Warriors play in front of an intimidating Oracle Arena crowd and are expected to debut a new San Francisco arena in 2019. Durant has quietly done his due diligence on the Bay Area, too, sources told Yahoo Sports.

His people — specifically agent Rich Kleiman and personal manager Charlie Bell — would be stupid not to have done some research on not only Golden State but on every other team he might consider: Houston, Miami, Washington, both teams in Los Angeles, the Knicks, and on down the line. Golden State, playing with Stephen Curry, certainly would have its attractions.

I’m still in the camp that Durant signs a 1+1 deal to stay in Oklahoma City (meaning he can opt out after one more season, in 2017), and it’s all about the cash. While he could get 30 percent of a $90 million cap this summer (about $27 million a season to start), with one more year of service in 2017 Durant could get 35 percent of $108 million ($37.8 million to start). That’s a lot of cash. Plus he gets one more chance at a ring with Russell Westbrook and Serge Ibaka, who both are 2017 free agents.

But you can be sure whatever Durant decides, it will be well researched and thought out. And he’s not going to announce it in a live special on ESPN.

Byron Scott expected to start D’Angelo Russell after All-Star break, but hasn’t talked to him about it

Byron Scott D'Angelo Russell
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Communication.

When we talk about Lakers’ coach Byron Scott’s questioned player development skills with young players Julius Randle, Jordan Clarkson, and particularly D'Angelo Russell, it is his old-school lack of communication that comes into question. It’s what is different from what Gregg Popovich or Quin Snyder or other guys developing strong young players have done. From the outside (we’re not in practices/film sessions), we see Scott was not letting Russell play through mistakes — feeling that was rewarding bad behavior — but then not doing a good job communicating what the player is doing wrong.

This comment from Scott, via Mark Medina of the Los Angeles Daily News, sums it up perfectly.

Scott plans to start Russell after NBA All-Star weekend (Feb. 12-14). But Scott said the two have not talked about that issue.

“He’s not old enough for me to have a meeting and discuss, ‘What do you think?’” Scott said.

I would say you should have that meeting — it’s called a teachable moment. “What do you think? Well here is what I see that is different.”

Part of what is going on with Scott and Russell is the concern from some in the Lakers’ camp that Russell is a little too full of himself, that his ego is too big, and it could become a problem. So they are trying to take him down a peg. I would say that for a smart player — and Russell is that — the game is humbling and will take care of the ego issue. But you’ve got to give him run to develop him.

Play him, and then communicate with him. It’s a system that does worth with modern players.

Nikola Vucevic hits fade-away game winner for Magic against Hawks

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The Hawks almost came back and won this — Atlanta went on an 8-0 run in the final minutes to tie the game at 94-94 with Orlando. The Magic had one last chance with 2.2 seconds left.

Nikola Vucevic nailed it.

Can’t blame Al Horford‘s defense on this one, he pushed Vucevic out and contested the shot. But in a make-or-miss league Vucevic nailed the game winner, Orlando wins 96-94.

If that looks familiar, Vucevic knocked down pretty much the same shot against the Lakers earlier this season.