Dwight Howard jersey Beverly Hills Hotel

Lakers continue public courtship of Dwight Howard by (possibly) draping his jersey over the Beverly Hills Hotel


9:52 p.m. ET: It appears we have a question as to whether this is actually real or simply an altered photo, and since I’m no longer in L.A. and can’t simply drive over, we’ll have to trust my man Larry Brown, who called the hotel multiple times and was unable to get confirmation. I’ve pinged the folks who run the Lakers official Twitter feed as well, so once we hear for sure we’ll pass the information along. (OK, final update — not real. Lakers are apparently adding a Photoshop campaign to the real billboard one already in place.)

9:14 p.m. ET: The Lakers have maintained all along that re-signing Dwight Howard to a max contract in free agency this summer is the team’s number one priority, and they’re taking to the streets of Los Angeles to make it publicly known just how important the big man is to the future of the franchise.

The team has already posted a large banner on the side of the Staples Center, as well as a billboard on Hollywood Blvd. letting Howard and everyone in the city know that they want Dwight to remain a member of the Lakers.

Now, the team has continued its efforts by draping a Howard jersey over the front of the Beverly Hills Hotel, which is a hot spot for athletes, celebrities, and movie industry personnel.

The people in the know in Orlando will tell you that Dwight specifically referenced a lack of public support via billboards as a negative in his list of reasons for leaving Orlando, so the fact that the Lakers are going to these public lengths to impress Howard shouldn’t come as much of a surprise.

The notion that the Lakers are too proud of a franchise to beg players to play for them in this way is sheer nonsense. If this is something a player of Dwight’s caliber requires, then the organization is doing nothing more than its due diligence in making sure that every base is covered where Howard is concerned, to the point where if he decides to leave Los Angeles, the decision will be 100 percent his, with no reason to blame the Lakers for any perceived indiscretions.

[Photo via the Lakers official Twitter feed]

Players’ union, NBA to set up cardiac screening for retired players

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First it was Darryl Dawkins. Then it was Moses Malone.

Two all-time great players who recently died — and at t0o young an age, 58 and 60 respectively — from undiagnosed heart conditions. Even before that, recognizing the issue the NBA players union and the league itself were setting up supplemental health coverage to provide cardiac screening for retired players, something ESPN’s Jackie MacMullan recently broke.

The joint effort between union executive director Michele Roberts and NBA commissioner Adam Silver — at a time when there still may be potentially acrimonious labor negotiations looming for their sides — is intended to ease the health concerns of its retired players.

Roberts said action from the players’ association on providing screening for its retired players is “imminent.”

“I wish I could give you an exact timetable, but we have to make sure all the components are in place,” Roberts told ESPN recently. “I will tell you we hope to have something sooner than later.”

The Cardiologists are affiliated with the NBA already, and some of the money will come from the league, while the union is both pitching in a chunk of cash and is the one organizing this, according to the report.

It’s good to Roberts and Silver working together on this. While you’d like to think this would be the kind of no-brainer move that the league and union would work together on, in the past the relationship didn’t always facilitate this sort of cooperation even on the obvious.

I’d like to think this bodes well for future labor talks, but I’m not willing to completely draw that parallel.


Stephen Curry drops 30 on Portland in preseason (VIDEO)

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Somebody is in midseason form.

Stephen Curry put up 30 on Portland in a preseason game Thursday night, hitting six threes and getting to the line 15 times over the course of his less than 26 minutes. It was quite a show.

Portland won the game 118-101 behind 25 points from Allen Crabbe and 22 from Damian Lillard. Not a lot of defense in this one but it was fun to watch.