Lakers continue public courtship of Dwight Howard by (possibly) draping his jersey over the Beverly Hills Hotel

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9:52 p.m. ET: It appears we have a question as to whether this is actually real or simply an altered photo, and since I’m no longer in L.A. and can’t simply drive over, we’ll have to trust my man Larry Brown, who called the hotel multiple times and was unable to get confirmation. I’ve pinged the folks who run the Lakers official Twitter feed as well, so once we hear for sure we’ll pass the information along. (OK, final update — not real. Lakers are apparently adding a Photoshop campaign to the real billboard one already in place.)

9:14 p.m. ET: The Lakers have maintained all along that re-signing Dwight Howard to a max contract in free agency this summer is the team’s number one priority, and they’re taking to the streets of Los Angeles to make it publicly known just how important the big man is to the future of the franchise.

The team has already posted a large banner on the side of the Staples Center, as well as a billboard on Hollywood Blvd. letting Howard and everyone in the city know that they want Dwight to remain a member of the Lakers.

Now, the team has continued its efforts by draping a Howard jersey over the front of the Beverly Hills Hotel, which is a hot spot for athletes, celebrities, and movie industry personnel.

The people in the know in Orlando will tell you that Dwight specifically referenced a lack of public support via billboards as a negative in his list of reasons for leaving Orlando, so the fact that the Lakers are going to these public lengths to impress Howard shouldn’t come as much of a surprise.

The notion that the Lakers are too proud of a franchise to beg players to play for them in this way is sheer nonsense. If this is something a player of Dwight’s caliber requires, then the organization is doing nothing more than its due diligence in making sure that every base is covered where Howard is concerned, to the point where if he decides to leave Los Angeles, the decision will be 100 percent his, with no reason to blame the Lakers for any perceived indiscretions.

[Photo via the Lakers official Twitter feed]

LeBron James rejects Giannis Antetokounmpo at the rim

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Through the first couple games of the season, Giannis Antetokounmpo has put up impressive numbers — he dropped 34 points, 8 rebounds, and 8 assists on the Cavaliers Friday night.

But the Cavaliers still have LeBron James.

He had 24 points and 8 assists, leading Cleveland to the win.

LeBron also reminded the Greek Freak just how good a rim protector he is. Few people can slow Antetokounmpo on the drive, but LeBron is one of them.

Is it too early to root for a Cavs vs. Bucks playoff series?

Hawks’ DeAndre’ Bembry out with fractured wrist

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In their season opener Wednesday, Atlanta second-year man DeAndre’ Bembry came off the bench and played 17:45, scored six points and was +13 on the night. It was a good start to his career.

But now he is going to miss some time with a fractured wrist.

Bembry underwent an MRI, which revealed a fracture in his right wrist, the Hawks announced Friday. He will return to Atlanta with the team (the Hawks lost to the Hornets Friday night) and will meet with team doctors at the Emory Orthopaedics & Spine Center on Monday. His status will be updated after that.

“We just may play some other guys more, we may use some of the young guys,” Hawks coach Mike Budenholzer told the AP before Friday night’s game. “We’ll just figure it out tonight and as we move forward. I don’t think there’s anything guaranteed for anybody, it’s unfortunate for DeAndre’ and for us.”

 

Danny Ainge says Celtics will apply for Disabled Player Exception

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It’s not likely Gordon Hayward returns this season. His agent said as much, although a return in March is not out of the question. (It’s better PR wise for the Celtics to say he is out for the season, then if he returns early great, it’s better than setting a deadline he doesn’t meet.)

With that, the Celtics are going to apply for the Disabled Player Exception, which could help them land a replacement player, Danny Ainge told Gary Washburn of the Boston Globe.

President of basketball operations Danny Ainge told the Globe on Friday the club is applying for the Disabled Player Exception, which would provide the Celtics $8.4 million to pursue a player to fill Hayward’s roster spot.

“We’re in the process of doing that,’’ Ainge said. “We have a while to do that. There’s no urgency, but we will apply for that.”

There are limits to what that money can get the Celtics. The money is the same as the mid-level exception, the Celtics can go over the cap to use it, and the player can be obtained via free agency or trade. However, the player must be in the last year of his contract.

It gives the Celtics options. It also does not mean Hayward cannot return, it only means NBA-approved doctors determined he is not likely to return before a mid-June deadline.

Kings hire former WNBA Seattle coach Jenny Boucek as assistant

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The NBA now has a third female assistant coach.

The first was Becky Hammon, who has been part of Gregg Popovich’s Spurs staff for several years (and has coached their Summer League team). The second was Nancy Leiberman, who has been on the staff in Sacramento for a couple of seasons now.

Now the Kings have hired former Seattle Storm coach Jenny Boucek as an assistant coach on Dave Joerger’s staff. She will work as an assistant player development coach.

A former WNBA player in the league’s inaugural season, the past three years she has coached the WNBA’s Seattle Storm (she was fired midway through the last season), and prior to that had been the head coach of the Sacramento Monarchs from 2007-09.