Some of the new logos that will be in play for the Phoenix Suns next season hit the internet a short time ago, but the team made the announcement official on Wednesday.
The changes are eloquently explained in the team release:
“The Suns’ primary logo changes for the first time in 13 years (2000) and only the fourth time in franchise history. A basketball sunburst over the stacked words “Phoenix Suns,” the new logo features a black backdrop and a simplified basketball similar to the one used by the team from 1992-2000.
“The Suns have also updated the popular “PHX” bird logo, with slight variations to the one originally introduced by the team in 2000. The new version features modernized flames, uplifted wings, and a basketball consistent with the one featured in the primary logo.
“Additionally, a new “S” logo combines the club’s past and present by incorporating the sunburst from the team’s primary logo to create a simple mark perfect for merchandise and digital applications. The new logo will only be used when accompanied by another logo or design, as shown on the two t-shirts below. In addition, the “S” will be included as an accent logo on new Suns uniforms scheduled to be unveiled later this summer.
“Finally, the “SUNS” word mark featured on the team’s new court last season becomes an accent logo. The ambigram, unique among NBA teams, is featured at center court where it can be easily identified by fans sitting anywhere in US Airways Center.”
Phoenix began the change with a redesign to the team’s home court last season, but due to the extended time frame required by the league to approve logo and uniform changes, the full transformation was delayed until this season.
The Suns will also be one of a few teams getting an alternate jersey with sleeves this season, a design which was debuted by the Warriors last year.
Joel Embiid could be the best player on the Philadelphia 76ers in a couple of years — many scouts had him the highest rated of all the first-round draft picks the Sixers have had in recent seasons.
But after two foot surgeries and two seasons sitting on the sidelines, we don’t know how good Embiid can be. We should find out starting in October when Embiid is part of the Sixers training camp. Embiid says he feels 100 percent, but he expects there will be restrictions on him at first, he told Jessica Camerato of CSNPhilly.com during the Sixers Beach Bash community event this weekend.
This is the smart move by the Sixers — they are not competing for a title, the games in November have minimal meaning long term, bring him along slowly and make sure he can make each step along the way. Let’s see what he can do, then worry about how much run he can get in games that matter.
It’s going to be interesting to watch how Embiid, Ben Simmons, Nerlens Noel, and Jahlil Okafor all fit together up front — and which one of them gets traded this season.
Avery Bradley was first-team NBA All-Defensive team last season, and his coach Brad Stevens lobbied for him to get the honor. Bradley picks up guys full court, pesters, and plays physical — we can debate if he is as good defensively as his reputation, but guys like Damian Lillard think he’s tough to go up against.
Bradley, for his part, says he has no fear going up against the best. Here is what he said to Tom Westerholm of Masslive.com.
“I love the challenge,” Bradley said on Friday, making an appearance at the Naismith Memorial Basketball Hall of Fame. “I love going up against the best players. I don’t care who it is. I don’t care about getting embarrassed. I don’t care. Kyrie Irving, none of those guys scare me. I know some players in the NBA probably get butterflies before the game, but not me. I’m licking my lips. I come excited. They need to prepare for me at the end of the day. That’s how I think.”
That’s exactly the attitude you want an elite defender to have.
Bradley injured his hamstring in the first game of the playoffs last April and sat the rest of the Celtics’ one series. Then this summer his name came up in potential Jimmy Butler trade rumors (that deal never actually came close to getting off the ground). Expect Bradley to put that all behind him by the time training camp opens.
LeBron James was dominant — the clear best player on the planet — when the Cleveland Cavaliers needed him most. That’s the reason Cleveland got its first major sports title in 52 years.
It’s the dead part of the NBA season — training camps don’t even open for a month — so why not enjoy a look back at LeBron’s amazing run to a legacy-defining NBA ring. Like you don’t have 15 minutes for this. What are you going to do, watch more preseason football?
It’s a summer tradition — tall NBA players swatting away the shots of young kids at camps/clinics.
Philadelphia’s Joel Embiid has yet to step on an NBA court — this fall, finally? — but he is part of the youth tradition now, destroying this young man at the Sixers Beach Bash event Saturday.
This summer Embiid has arm wrestled Justin Bieber and looked good working out in an empty gym, and to add to that list here is Embiid overpowering an average guy at Beach Bash then throwing it down. The man at least provided a little more resistance than a chair.