Some of the new logos that will be in play for the Phoenix Suns next season hit the internet a short time ago, but the team made the announcement official on Wednesday.
The changes are eloquently explained in the team release:
“The Suns’ primary logo changes for the first time in 13 years (2000) and only the fourth time in franchise history. A basketball sunburst over the stacked words “Phoenix Suns,” the new logo features a black backdrop and a simplified basketball similar to the one used by the team from 1992-2000.
“The Suns have also updated the popular “PHX” bird logo, with slight variations to the one originally introduced by the team in 2000. The new version features modernized flames, uplifted wings, and a basketball consistent with the one featured in the primary logo.
“Additionally, a new “S” logo combines the club’s past and present by incorporating the sunburst from the team’s primary logo to create a simple mark perfect for merchandise and digital applications. The new logo will only be used when accompanied by another logo or design, as shown on the two t-shirts below. In addition, the “S” will be included as an accent logo on new Suns uniforms scheduled to be unveiled later this summer.
“Finally, the “SUNS” word mark featured on the team’s new court last season becomes an accent logo. The ambigram, unique among NBA teams, is featured at center court where it can be easily identified by fans sitting anywhere in US Airways Center.”
Phoenix began the change with a redesign to the team’s home court last season, but due to the extended time frame required by the league to approve logo and uniform changes, the full transformation was delayed until this season.
The Suns will also be one of a few teams getting an alternate jersey with sleeves this season, a design which was debuted by the Warriors last year.
Celtics forward Jae Crowder — between criticizing Kevin Durant signing with the Warriors and Al Horford considering the Wizards — took aim at the Raptors.
“Toronto is not a team we’re worried about,” Crowder said.
Raptors forward DeMarre Carroll, via CSN New England:
“It’s a comment from a person who hasn’t really been in the playoffs that much. That’s how I reacted to that type of comment. When you haven’t been on that level and you don’t understand what it takes to get to that level. Myself going to back-to-back Eastern Conference Finals, I understand what it takes,”Carroll said on SportsNet.ca. “It’s a comment from a guy who hasn’t been on that level, who hasn’t played on that level. It sounds like a young comment.”
“We’ll let Jae Crowder do all the talking,” Carroll said. “We’ll just fly under the radar and do what we’re supposed to do.”
Carroll is right. Crowder has never won a playoff series — though I’m not sure advancing in the postseason will make him any less brash.
Carroll’s credentials here also aren’t impeccable. He helped the Hawks in 2015 and Raptors in 2016 make relatively uninspiring runs to the Eastern Conference finals.
Still, that’s more than Crowder has accomplished. If Carroll wants to use that experience to shoot back at Crowder, more power to him.
For what it’s worth, I’ll take the Celtics over the Raptors next season — though Toronto is close enough that Boston shouldn’t look past its neighbor to the north.
Pau Gasol carried Spain’s flag and Yi Jianlian carried China’s flag for the 2012 Olympics.
The NBA will once again be prominently represented in the opening ceremony this year — with new Net Luis Scola.
Brian Mahoney of the Associated Press:
Argentina is back in the Olympics, and this time Scola isn’t just leading the basketball team.
He’s leading the whole delegation.
The veteran forward will carry the flag in the opening ceremony
Scola will team with Manu Ginobili to try stopping Argentina’s Olympic slide — gold in 2004, bronze in 2008, fourth in 2012.
There are not words.
Stephen Curry was paired with Justin Timberlake at the American Century Championship celebrity golf tournament in Lake Tahoe this weekend, which at first led to mouthpiece throwing.
Then the Carlton. With Alfonso Ribeiro.
How could the NBA pull the All-Star game from Charlotte due to North Carolina’s anti-LGBT law and move it to New Orleans, considering Louisiana is suing the Obama administration over its directive on sex discrimination?
This leak from the Board of Governors meeting proves illustrative.
Jeff Zillgitt of USA Today:
In a poignant address, Golden State Warriors president and chief operating officer Rick Welts, 63, who is openly gay, explained his meaningful and lifelong affiliation with the NBA and told league owners he didn’t feel comfortable attending the All-Star Game in Charlotte if the law remained as is.
He then said if the All-Star Game remained in Charlotte, he wouldn’t feel comfortable attending, and he said he has spoken to employees in the LBGT community from half of the league’s teams who didn’t feel comfortable attending either.
Another influence on the NBA owners: A number of NBA sponsor/partner businesses have told the league they would not be involved if the game remained in North Carolina.
This isn’t so much about a moral stance or punishing North Carolina. It obviously isn’t about punishing Louisiana.
It’s about treating employees and customers with respect.
Putting valued employees in uncomfortable positions is bad business. Holding All-Star Weekend in North Carolina would have done that. Maybe Welts and those he spoke with wouldn’t immediately quit in protest, but why should the league put them in such harsh work conditions? Imagine being forced to choose between your job and traveling to a place you’re denied fundamental protection under the law. Welts earned his position for a reason. The NBA should make reasonable efforts to retain him and other talent.
The same is true of potential customers, some of whom would have been reluctant to attend All-Star Weekend in North Carolina for the same reasons. Maybe the NBA still would have sold out every event, but it’s not worth alienating a portion of the fanbase. (Though the league’s decision inevitably alienated some fans on the other side of the issue. There is some moralism at play here.)
Maybe Louisiana will eventually succeed in its lawsuit and enact its own anti-LGBT laws. But right now, New Orleans doesn’t legally discriminate against the LGBT community. That makes it an acceptable place to host the All-Star game.
This isn’t about sending a message. It’s about finding a location people like Welts — people the NBA value — feel comfortable.