League approves on-court ads for area in front of team benches

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While a few owners are adamantly for it, the idea of ads on an NBA uniform — even smaller ones — has not been able to gain traction with a majority of them (it’s not happening next season, at least).

But don’t think that means owners aren’t looking for more ways to get advertising in your face.

Like on the court near the benches and on top of the backboards, reports the Sports Business Journal.

League officials have approved teams selling on-court advertising for the high-profile space in front of team benches as well as the camera-visible areas on top of the backboards.

A league source said no specific valuation has been assigned to the new sales areas, but multiyear, multimillion-dollar deals are expected, with teams signing package deals that would provide an advertiser with visibility in both places. One team executive said the deals could range anywhere from mid-six figures to around $2 million annually, acknowledging that the value of the signage will vary widely by market.

These were areas you usually saw the team logo (the top of the backboard often had the team’s Web address). You can also see the added NBA Finals logo during Game 3 Tuesday night in San Antonio.

There is a one-year review on this — teams can sign multi-year deals but the entire process will be reviewed after next season, SBJ reports.

You can expect this in virtually ever arena next years — owners are looking for new ways to squeeze out more revenue from sponsors.

Watch highlights of Shaquille O’Neal’s statue unveiling outside Staples Center

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Kobe Bryant said “Thank you. I learned so much from you as a player.”

Jerry West said he loved him like a son.

Jeanie Buss said “No one celebrates a championship like you, but please no more asking Mark Madsen to dance.”

The Lakers unveiled a new statue for Shaquille O’Neal Friday night, one flying high over a Staples Center entrance, and the stars were on hand for the event. Phil Jackson was there making Snoop Dogg jokes. Shaq and Kobe were sharing laughs. It was a big night for a big man with a big personality. And a big heart.

Check out the highlights above.

Report: Knicks’ Joakim Noah to be suspended 20 games for violating league drug policy

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Joakim Noah hasn’t set foot on an NBA court since Feb. 4, and his season was all but ended when he had knee surgery at the end of February. Last summer, Phil Jackson took a $72 million gamble on an aging Noah that has not worked at all, and left New York with an anchor of a contract for three more seasons after this one.

Tomorrow it will be official Noah is done for this season, but not because of the Knicks or his injury.

During his recovery, Noah violated the NBA’s drug policy and will pay for a 20-game suspension, reports Adrian Wojnarowski at The Vertical at Yahoo Sports.

Noah tested positive for an over-the-counter supplement that is prohibited under the outgoing Collective Bargaining Agreement, league sources said.

Noah, 32, is expected to serve 10 games of the suspension to finish out the 2016-17 regular season and 10 games to start the 2017-18 season, league sources said.

The National Basketball Players Association’s investigation concluded that Noah hadn’t “knowingly or willingly” violated the policy and cooperated fully with the league’s probe, league sources said.

According to reports, this is not a substance banned in the new CBA that kicks in July 1, but was covered in the previous CBA. Over-the-counter supplements could be something put in his regular workout recovery drinks that he was unaware of, although we are unsure of the details.

Traditionally, the player has to be healthy enough to play before the league starts the suspension. Noah has been out for more than a month, but if a league doctor says he is healthy enough to play the then the clock on the suspension can start. The 10 games this season is no big deal for the Knicks, he wasn’t going to play anyway, but the 10 at the start of next season could sting (depending on how they plan to use him).

 

 

Devin Booker drops 70 points for Suns in loss to Celtics (VIDEO)

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Phoenix Suns guard Devin Booker is just 20 years old. He’s a League Pass favorite, and indeed he should be a favorite in Phoenix for years to come. On Friday, Booker dropped 70 points — yes, 70 — in a loss to the Boston Celtics.

Booker’s 70 points is the best outing of the season. It also made him the youngest player to ever reach 70 points.

His final stat line, as you might imagine, was ridiculous. Booker shot 21-of-40 from the field, going 4-of-11 on 3-pointers and a whopping 24-of-26 from the free-throw line. The Suns phenom also grabbed eight rebounds to go with six assists.

Despite the loss to Boston, 130-120, it’s still an incredible milestone for Phoenix and for Booker. There’s a bright spot out there for the Suns.

Magic’s Aaron Gordon skies to finish amazing alley-oop (VIDEO)

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Aaron Gordon may not have had the best dunk contest this year — apparently drones and dunks don’t mix well — but the guy can still get up and finish with the best in the league.

As he did on this alley-oop against Detroit.

Elfrid Payton had to throw a lob that would get over Andre Drummond, but how many guys in the league can get that high, reach back and finish that? Damn.