Report: Kevin Durant jumps agents to Jay-Z’s Roc Sports

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This is why Jay-Z’s Roc Sports is a potential force in the agent business. For one, he’s an icon of success to a lot of players. Second, it’s not the contracts it’s the branding.

That’s why Kevin Durant is jumping ship from Rob Pelinka (Kobe Bryant’s agent, among others) to Roc Sports, something first reported by Liz Mullen at the Sports Business Journal.

This is a huge coup for Jay-Z’s fledgling agency, one of the best known and most marketable players in the NBA.

Roc Sports is collaboration between Jay-Z and the Creative Artists Agency (CAA) — one of the powerhouse agent groups already. What Jay-Z brings to the table is the ability to brand and market, plus his own cache. And that was enough, according to Adrian Wojnarowski of Yahoo Sports.

https://twitter.com/WojYahooNBA/status/343197222223085568

It makes some sense. In Durant’s case negotiating the contract is not that complex — he’s a max player and will be for a long time. It’s about maximizing off-the-court revenue and Jay-Z will hold sway there.

Durant was already fifth on the list of NBA earners, with $13 million in endorsements on top of his $16.7 million salary.

Jay-Z is selling his stake in the Nets to launch this agent venture.

Watch Kawhi Leonard, Mike Conley in epic playoff duel Saturday (VIDEO)

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Kawhi Leonard scored 16 straight points for the Spurs at the end of regulation to give San Antonio the lead and a chance. Then Mike Conley hit a floater in the lane forced overtime.

There Mike Conley hit a floating bank shot that had the Grizzlies up three with :47 seconds left, only to have Leonard answer with a three to tie the game. Marc Gasol would break that tie and get Memphis the series-evening win.

Conley and Leonard traded blows through the clutch parts of Saturday’s epic Game 4 between Memphis and San Antonio. It’s worth checking out the highlights again.

John Wall goes coast-to-coast, behind-the-back for lefty dunk (VIDEO)

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There’s not going to be many plays better than this in the entire playoffs.

There wasn’t a lot for Wizards’ fans to cheer in Game 3, the Hawks took control early and routed Washington, making it a 2-1 series. But there was this, John Wall going coast-to-coast with the ball, going around-the-back and throwing it down left handed.

Wall is just so fast end to end.

Warriors take 3-0 series lead over Blazers with 119-113 win

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PORTLAND, Ore. (AP) — Stephen Curry scored 34 points, Klay Thompson added 24 and the short-handed Golden State Warriors overcame a slow start to take a 3-0 lead in their playoff series against the Portland Trail Blazers with a 119-113 victory on Saturday night.

The Blazers led by as many as 17 points in the first half, but couldn’t hold off the Warriors, who can clinch the series with a win Monday night in Game 4 at the Moda Center.

Golden State was without Kevin Durant, who was sitting for a second straight game cause of a left calf strain, and coach Steve Kerr stayed back at the team hotel because of illness.

The Warriors took a 108-100 lead after Andre Iguodala‘s dunk with 4:05 to go.

Noah Vonleh‘s dunk got Portland within four at 110-106 with 1:29 left, but Curry answered with a 3-pointer that all but sealed it, sending fans streaming for the exits.

CJ McCollum led the Blazers with 32 points, while Damian Lillard added 31.

Markieff Morris calls Paul Millsap a “crybaby,” Millsap responds “It definitely got personal now”

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The Atlanta Hawks owned the Washington Wizards from the opening tip Saturday, making it a 2-1 series with an easy win.

It’s a series now — and that includes trash talk.

Paul Millsap had 29 points, pulled down 14 boards, got to the line 11 times, and led the Hawks to the win. He got the calls he wanted this game, but Washington’s Markieff Morris was not exactly down with high praise for Millsap.

The key line here: “”He just did more for his team. He’s a crybaby. Get all the calls and you a crybaby.”

Millsap was asked about that comment in his postgame presser — and the best part may be Dennis Schroeder’s reaction.

“It definitely got personal now, yes. I mean, I don’t care. So what? He can take his loss and go back to the hotel and be ready for the next game.”

These two have already had a beef this series.

Game 4 in this series just got a lot more interesting.