Larry Sanders ejected yet again in Bucks’ loss to Pacers (VIDEO)

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Larry Sanders of the Bucks needs an attitude adjustment if he’s ever going to reach his full potential as an NBA player. It’s unclear if the current people on the Milwaukee Bucks coaching staff are the right men for the job, but what is painfully obvious is that Sanders is out of control, and his emotional outbursts aimed at the league’s officials must be stopped.

Early in the third quarter of the Bucks’ loss to the Pacers on Friday, Sanders was whistled for a minor foul call that turned into a major event. He let the officials have it verbally to pick up his first technical foul, then briefly headed towards a referee to continue to express his displeasure, before he was pulled away by teammate Marquis Daniels.

That demonstrative effort got Sanders whistled for his second technical foul, which came with it an automatic ejection. He had grabbed 12 rebounds in just 19 minutes of action to that point, and the game wasn’t yet out of hand, with the Bucks trailing by just six at the time.

Sanders now has 13 technical fouls on the season, which ties him with Kevin Durant and has him just one shy of the league lead, held by Kobe Bryant with 14.

Durant and Bryant are offensive superstars who get fouled excessively for the entirety of the game on a nightly basis, so their numbers in this category are somewhat understandable. Sanders, however, is an athletic defensive specialist, who is known for rebounds and blocked shots above all else.

Sanders now has more technical fouls than the likes of DeMarcus Cousins and Kendrick Perkins, both of whom have a terrible reputation with the officials for constant and excessive complaining. Sanders does not want to be placed in that category by the league’s referees, because in the grand scheme of things it will prevent him from becoming the elite defender he seems to be capable of evolving into, at least from a pure talent perspective.

After being fined $50,000 for comments made to an official, and after Milwaukee head coach Jim Boylan said he’d have a serious conversation with Sanders about this very topic, the message still hasn’t gotten through. We’ll see if it does eventually, but if not, Sanders will quickly find himself in the Cousins category of wasted talent that nobody is interested in watching.

Michael Jordan scores again, this time with his Jumpman logo

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CHARLOTTE, N.C. (AP) — Michael Jordan is showing he still has the ability to score big – even though he hasn’t played in nearly 15 years.

The Hornets owner’s latest slam dunk off the court might come by way of the NBA’s new uniform contract with Nike.

Since the Jordan Brand is a Nike subsidiary and the namesake of the six-time NBA champion, the Hornets will be the only NBA team to wear the Jordan Brand “Jumpman” logo on their uniforms this season. That would appear to be a merchandising windfall.

After the switch from Adidas, the other 29 NBA teams will wear the Nike “swoosh” on their uniforms.

Charlotte’s All-Star point guard Kemba Walker loves the idea of the Hornets being unique – and knows it’s because of Jordan.

“I mean, he’s the GOAT (Greatest of All Time),” Walker said. “Everybody loves MJ. Everybody loves the way he competed and the way he carries himself.”

Especially off the court.

There isn’t a player in the league who doesn’t want to emulate the NBA’s greatest pitchman.

Though Jordan was not made available to be interviewed for this story, others praised his savvy and longevity.

Oklahoma City guard Russell Westbook is a representative for the Jordan Brand, which sponsors 21 active NBA players. Westbrook is soaking up as much knowledge as he can working with Jordan.

The reigning league MVP said he’s tried to use what Jordan has done with marketing skills as a model for his own success.

“He set himself up, not just on the basketball court, but in business,” Westbrook said. “…. He set himself up tremendously – his kids, his family – by doing the right things on and off the court.”

Jordan last soared through the air in the NBA in 2003. But even now, at 54, his marketability doesn’t seem to be tapering off.

Forbes Magazine estimated last December that Jordan has made $1.7 billion since leaving the University of North Carolina in 1984 – more than any athlete ever.

The vast majority of his wealth has come from marketing, since Jordan earned $93 million during his playing career.

It’s all led to Jordan being able to call his own shots – like exclusive use of the Jumpman logo.

“Well, he does own the team,” Westbook quipped. “He gets to pick that for sure.”

Hornets forward Marvin Williams, who like Jordan played college basketball at North Carolina, said he knows the uniforms will be popular with NBA fans simply because of the “international symbol” Jumpman has become. The logo features a silhouette of Jordan leaping through the air, his legs scissored and one outstretched hand holding a basketball.

“That symbol – I have seen people have it on their clothes, their cars, tattoos,” Williams said.

Larry Miller, president of Jordan Brand, said the logo represents greatness “so it’s a natural fit to have it on the uniforms of MJ’s team.”

“Aligning his team and his brand brings everyone in the Jordan family closer together,” Miller said in an email to The Associated Press, “and it’s a win for both organizations.”

The Hornets recently opened an expanded team store at their downtown arena and are still receiving new Jumpman merchandise, but it’s not staying on the shelves very long.

Hornets executive vice president and chief sales and marketing officer Pete Guelli said the team is expecting a “substantial increase” in merchandise sales.

“Being the only Jordan Brand team has a number of inherent advantages,” Guelli said. “It is also our first formal connection to our owner and allows us to explore additional extensions around that unique alignment.”

History indicates it should be a profitable connection.

“Obviously people knew who he was when he played, but when you see a 5- or 6-year-old kid walking around with Jordans on, and know who Michael Jordan is, but have never seen him play,” Williams said. “I have teammates that have never seen him play but know about everything he has done. It speaks volumes not only to what he has done as a player in his career, but it speaks a ton to what he has done post-basketball as well.”

AP Sports Writer Cliff Brunt in Oklahoma City contributed to this report.

 

Bulls’ Nikola Mirotic out 4-6 weeks with fractured face; Bobby Portis suspended 8 games for punch

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The price to be paid from the fight at Bulls practice Tuesday came into focus Wednesday.

Nikola Mirotic, who suffered a fractured upper jaw and concussion due to a punch from Bobby Portis, will be out at least a month from his injuries, the Bulls announced.

For his part, Portis has been suspended eight games by the Bulls without pay for his actions. He will be able to practice with the team, and can return to action on Nov. 7 against Toronto.

The incident happened during the Bulls practice Monday. This much everyone agrees on: What started as a physical battle for rebounding position around the basket turned into a shoving match between Mirotic and Portis. Also, so far this isn’t unusual, shoving matches happen every once in a while on every team (in every professional sport).

Then Portis punched Mirotic and dropped him, fracturing his face. While the first reports called it a “sucker punch” — likely spin from Mirotic’s agent/camp — Bulls coach Fred Hoiberg said he didn’t see it as one. Apparently, neither did Robin Lopez, via Vincent Goodwill of NBC Sports Chicago.

Whether it was a sucker punch or not is moot — you can’t punch and drop a teammate. It crosses the line.

Mirotic may be the Bulls best player, and certainly will be one of their leading scorers this season. Portis has struggled to live up to his early promise and reportedly is frustrated with his role, and by extension Mirotic. That does not mean you can punch the team’s best player in the face. Rather the opposite.

Can you imagine the reaction of any other organization if their best player got punched by a teammate?

The Bulls have to make a decision on what to do with Portis, who has a $2.5 million team option for next season, then would be a restricted free agent in the summer of 2019.

What does Boston do without Gordon Hayward? Five things to watch

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Gordon Hayward’s injury sucked the air out of Quicken Loans Arena on Tuesday night. Cavaliers fans were buzzing, gave Hayward a standing ovation as he was carted off the court, and never got back to booing Kyrie Irving with the same venom, as it seemed petty after what had just happened.

Hayward is in Boston, will soon have surgery to fix things, and start a long road of recovery.

What do the Celtics do the rest of the season? (Or, until he gets back if you want to be an optimistic Celtics’ fan.) How much does this hurt Boston?

• Long-term, not too much changes. That comes with the caveat: So long as Hayward is able to recover and be himself again. With Danny Ainge at the helm, the Celtics have always taken the long view. They have not been in a rush to challenge LeBron James and the Cavaliers for East supremacy this season, thinking more about next season and beyond. That doesn’t change now. By next season Hayward should be back and healthy (*knocking on wood*) and the plan does not change.

• Welcome to the Kyrie Irving show. Boston’s offense could resemble last season’s “turn Isaiah Thomas loose” offense at times because the Celtics are back to having one primary shot creator. Hayward was going to be the glue guy who could be a secondary shot creator, a guy who would keep the ball moving, and the new guy used to playing in Brad Steven’s motion offense. Now, it’s the Kyrie show.

Stevens will try to get Irving and the team to buy into his motion offense (Irving did move well off the ball in the opener) but last season there was a lot of IT isolation plays, and we may see that at points with Irving (one of the games’ best iso shot creators). Irving had 22 points and 10 assists in the loss opening night, and he got them in the flow of the offense without stopping the ball to go isolation. He’s going to be asked to continue to do that and put up similar numbers or better, and to take the clutch shots for this team.

• Small Ball lineups. With or without Hayward, this was always part of the plan — have Al Horford at center, Irving at the point, and a bunch of 6’6” to 6’9” interchangable wings, play fast and shoot threes (count Marcus Morris in that group when he returns). The goal was to space the floor and create driving lanes for Irving and Hayward, but the plan still works for Irving.

It didn’t work ideally late in the opener, but LeBron James and the Cavaliers create unique challenges no other team in the East does. (Jaylen Brown played hard and had a great game, but he can’t stop LeBron down low late in games, only a couple of players in the entire league stand a chance at that.) The real question for the Celtics’ small ball lineup is they have to knock down their threes or defenses will sag off. Brown was 2-of-9, Marcus Smart 0-of-4, and as a team the Celtics shot 25 percent from three for the game. That has to improve for the small ball lineups to thrive.

• Can they get enough stops? This was the biggest question about the Celtics before one of their better wing defenders on the roster went down. They don’t have a classic rim protector (Aron Baynes did a little of that off the bench, but he’s mostly a big body) and their defenders tend to be either young and inexperienced or disinterested.

Boston’s defense wasn’t going to be that good before, but how big a step back they take in wins after the Hayward injury will be more about defense than offense. Boston will miss Hayward on this end of the court.

• Young players get a lot of run, team gets to evaluate roster. Just how good is Jayson Tatum, who can make tough, contested shots but needs to find a way to get easy buckets, too? How big a step can Jaylen Brown take? Has Marcus Smart developed to the point the Celtics will pay to keep him next summer? What kind of player can Semi Ojeleye develop into?

There’s going to be more data, more minutes, more eyeball tests to answer these questions now. Brown led the Celtics with 25 points in the opener, and Tatum scored all 14 of his points in the second half. Those were promising stars, but the tests for these young Celtics stars will be season long.

Smart is the biggest question in that list, and he’s going to get the biggest minutes bump with Hayward out. He’s a restricted free agent next summer and is playing for his paycheck now. He’s going to be one guy to watch on this team.

Fake Klay Thompson almost steals show in Golden State

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Klay Thompson was everywhere Tuesday night for the Warriors.

He had 16 points, knocked down four threes, and had six boards. He was also chillin’ in the stands enjoying the game.

Well, that was “fake” Klay Thompson in the seats — fully decked out in a Golden State uniform and sitting almost right behind the team bench at Oracle — but the cameras loved him.

Heck, “fake Klay” even had a take on real Klay’s first-half performance.

I wonder if I can get fake Klay to sign my toaster?