And so the LeBron returns to Cleveland in 2014 speculation begins…

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This has been a buzz around some NBA circles for little while now, but it’s starting to leak into the mainstream.

First it was my friend T.J. Carpenter (radio host at ESPN’s WHB Radio in Kanas city), who plays for me a clip of one journalist quoting an off-the-record remark from Sports Illustrated’s Lee Jenkins saying he was 100 percent sure LeBron James will go back to Cleveland (although no timeline was given).

Then there is the column Friday in the Miami Herald by Greg Cote somehow spinning the likelihood of LeBron opting out of his deal in 2014, his new agent living in Cleveland and praise for Kyrie Irving during All-Star weekend into a feeling LeBron has one foot out the door.

Say it isn’t so that you will be heading back to Cleveland in the summer of 2014, or we can start the clock now on about 16 months of ever-increasing rumors and speculation gradually morphing into assumption.

This same rumor is all over Cleveland.

Ugh. Really? We need 14 months of LeBron speculation again? It’s starting up again as the Cavaliers face the Heat on Sunday.

Let’s try to separate some fact from fiction.

Fact: LeBron will opt out of his contract with the Heat in 2014. If there is one thing you can bet on in this saga it is that LeBron will use this chance to opt out of his contract after three years and get a new one, a real max deal (remember the last one was slightly less than max).

But that new contract most likely will be with the Miami Heat.

Fiction: That anyone, including LeBron, knows for sure what he will do in 14 months. I’m willing to rule out he’s going to go play for CSKA Moscow, but after that pretty much anything can happen and is on the table for the summer of 2014.

LeBron will be 29 when he opts out and at this point in his career it is about legacy and rings (which go hand-in-hand). Which is why he most likely stays in Miami — it’s a good bet he has one or two more rings by 2014 with the Heat. He’d be hesitant to walk away from that, and throw in the fact the Heat can offer more money and years and there are a lot of reasons to stay. If he’s still winning and it’s about the rings and the legacy, he’s not walking away from that in 2014.

But you say Dwyane Wade will be 32 — and an old 32 the way he throws his body around — and Kyrie Irving is young and good? No doubt about Kyrie, that’s not in question. But Wade is averaging 20.9 points a game this season and is showing a veteran’s ability to coast at points and turn it on when he needs to. He is still a top 12 player in the NBA (and that is being conservative), it’s not like he and Chris Bosh are chopped liver.

And if they need to get new players in Miami, don’t you think the lure of playing with LeBron, the lure of playing in South Beach (and Florida with no state income tax), plus the Jedi mind tricks of Pat Riley can get more impressive talent to come there?

The Cavaliers will have cap space in 2014, but it’s not just Dan Gilbert that has lined up 2014 cap space just in case. Kobe Bryant will be off the Lakers’ books and only Dwight Howard (after he likely re-signs with the team this summer) and Steve Nash will be on the payroll. The Lakers can offer the chance to play with the best center in the game on a big-name franchise. Dallas likely has cap space and a great reputation with players thanks to Mark Cuban. Heck a lot of teams will have max cap space and a solid core. If LeBron wants out of Miami, he will have options.

But I don’t think he wants out.

Legacy matters and his image already took a hit jumping once. He’s going to be very hesitant to do it again. He knows he can win in Miami, and he knows Pat Riley will put a team around him that can do it.

A lot of people who know LeBron better than I think he will go back to play for the Cavaliers. Someday. That he will close out his career there.

But don’t bet on that time being 2014.

Paul George says he “Didn’t know I was gonna be traded”

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As I have pointed out before here on NBC Sports, I really do love watching NBA marketing unfold in front of me. Some of it — like Kobe Bryant’s weird post career legacy massaging — is downright impressive.

Other instances are not quite as sly.

Enter newest Oklahoma City Thunder forward Paul George and his latest sponsored Instagram post.

In a recent video posted to his page, George put up a training montage set to an Eminem song that was essentially an advertisement for the gym and trainer he had been working with over the summer. The gym’s own page also features several of these videos. So far, pretty common stuff.

That is, until you read the Instagram caption and see what George had to say about his training. Let’s see if you can spot the issue.

Screenshot via Instagram:

Of course, the issue here is that George essentially took away the leverage the Indiana Pacers would have had if his trade request hadn’t somehow been made public. Repeatedly.

George knew he was going to get traded because Indiana had no choice but to trade him. Saying otherwise is a hilarious and transparent attempt to reshape recent history.

This is perhaps my favorite result of the platitudes drilled into the heads of players by team PR guys and agent media training. That is, when you talk nonsense for so long and during each and every interview — we just dug deep, it’s a game of inches, you have to want it more — sometimes you just don’t know when to stop trying to spin the story in your direction. Especially because the mantra of media training is to be boring and try say nothing, which is hard if you have something to prove or an opinion to change.

Between this and Kevin Durant openly admitting to having a burner Twitter account (which no doubt sparked a flurry of emails and calls between agents and their clients) this is shaping up to be one of the best NBA seasons in recent memories and that’s just from a new media standpoint.

Gordon Hayward says Isaiah Thomas “ultimately helped win me over”

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Gordon Hayward is now a member of the Boston Celtics, and we are all excited to see how the No. 1 team in the Eastern Conference last season checks out with a newly revamped roster.

Of course, Boston has been the subject of much media attention after signing Hayward and trading Isaiah Thomas and Jae Crowder to the Cleveland Cavaliers for Kyrie Irving. I think there should be some skepticism about how quickly Boston will be able to put things together, but this is a team of former and current All-Stars so they will likely be at least a Top 4 team out East.

Meanwhile, Hayward has written a new blog post on his personal website about the summer, taking on such subjects as the move to Massachusetts, video games, and what to expect this season.

One of the more interesting things that Hayward wrote about was just how much of an influence Thomas had in his decision to come to Boston. Hayward addresses Thomas’ influence in a section dedicated to him finding out about the trade to Cleveland.

Via GordonHayward20.life:

He didn’t just help recruit me to Boston—he was a big piece of that recruitment. He had talked a lot about city and how it was different to be a Celtic. He talked about the intensity of playing in the Eastern Conference Finals, playing at the Garden in the playoffs, and how much fun it was, and how much fun he had playing in Boston.

All of that ultimately helped win me over. And by the time of the trade, I had already started to build a little bit of a relationship with him.

The rest of Hayward’s post was about the subjects mentioned above, but it ended by saying that he understands the history of the organization and that he feels like he has not reached his full potential just yet.

Obviously, in signing him this season that’s exactly what the Celtics and Danny Ainge are hoping.

NBA implementing ‘Zaza Pachulia,’ ‘James Harden’ rules

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NEW YORK (AP) — NBA referees will be able to call flagrant or technical fouls on defenders who dangerously close on jump shooters without allowing them space to land, as Zaza Pachulia did on the play that injured Spurs star Kawhi Leonard in last season’s playoffs.

Officials will also make sure jump shooters are in their upward shooting motion when determining if a perimeter foul is worthy of free throws, which could cut down on James Harden‘s attempts after he swings his arms into contact.

Leonard sprained his ankle when Pachulia slid his foot under Leonard’s in Game 1 of Golden State’s victory in the Western Conference finals. After calling a foul, officials will now be able to look at replay to determine if the defender recklessly positioned his foot in an unnatural way, which could trigger an upgrade to a flagrant, or a technical if there was no contact but an apparent attempt to injure.

“It’s 100 percent for the safety of the players,” NBA senior vice president of replay and referee operations Joe Borgia said Thursday.

The NBA had made the freedom to land a point of emphasis for officials a few years ago, because of the risk of injuries. But the play got renewed attention during the playoffs because of Leonard’s injury, and also one in which Washington forward Markieff Morris landed on Al Horford‘s foot in Game 1 of their Eastern Conference semifinal, knocking him out of a game the Celtics rallied to win.

Officials can still rule the play a common foul if they did not see a dangerous or unnatural attempt by the defender upon review. Borgia said Pachulia’s foul would have been deemed a flagrant.

With the fouls on the perimeter shots – often coming when the offensive player has come off a screen and quickly attempts to launch a shot as his defender tries to catch up – officials will focus on the sequencing of the play. The player with the ball must already be in his shooting motion when contact is made, rather than gathering the ball to shoot such as on a drive to the basket.

“We saw it as a major trend in the NBA so we had to almost back up and say, `Well, wait a minute, this is going to be a trend, so let’s catch up to it,”‘ NBA president of league operations Byron Spruell said.

Report: Cavaliers signing Kendrick Perkins

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Kendrick Perkins spent fewer than four months with the Cavaliers, including the 2015 playoffs. But nearly a year later after Cleveland let Perkins walk in free agency, LeBron James was still bemoaning Perkins’ absence.

Are the Cavs righting a wrong?

Joe Vardon of Cleveland.com:

Kendrick Perkins joined the Cavaliers at LeBron James’ minicamp in Santa Barbara, Calif., and will come to training camp next week, sources told cleveland.com.

The Cavs now have 18 players with standard contracts, and 15 – the regular-season limit – have guaranteed salaries. I doubt Cleveland wants to waive the two without guaranteed salaries, Kay Felder and Edy Tavares, either.

In other words, Perkins is a longshot to stick into the regular season.

Perkins was washed up when with the Cavaliers two years ago. The 32-year-old who sat out last season hasn’t produced on the court in several years. He’s tough and well-liked in the locker room, which might give him a chance of sneaking onto the regular-season roster.

But the Cavs should focus on developing toughness and chemistry among their rotation players. Perkins is just a crutch, most likely one who’ll be yanked away by cut-down day a few weeks from now.