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A detailed look at Nike Basketball’s Area 72 space from All-Star weekend in Houston

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Nike Basketball pulled out all the stops during All-Star weekend to showcase its extraterrestrial lineup of special edition kicks that would be worn by Kobe Bryant, LeBron James, and Kevin Durant during the NBA’s midseason exhibition.

Setting up shop inside the Houston Galleria mall, Nike created an Area 72 retail space that allowed fans to get the full space-age experience. It was impossible to miss the large black dome in the center of the mall’s lower level that housed the exhibit — it was eye-catching from above, and even at a distance.

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Once inside, fans enter a hallway with silver “space boot” versions of the shoes lining the walls, which leads them into the main area of the exhibit.

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After passing through the hallway, you find yourself in the center of things, where the real All-Star edition shoes are all on display. This was one of the cooler parts of the experience, where everyone entering received an access card with a unique code on it.

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Visitors walked around the exhibit where the shoes were encased in glass, and got to enter their code on a keypad. If the display read “access denied,” they didn’t win anything. But if it lit up with “access granted,” a key was revealed and they could unlock their size of the pair of shoes that they had just won.

One young man really wanted to win badly, and would rest his head against the display, eyes closed as he was deep in meditation (or perhaps prayer) before entering his code on the keypad. Unfortunately, he wasn’t among the chosen ones, and let out an exasperated yelp after being denied at all three tries.

There was plenty more detail to see, including video displays featuring Bryant, James, and Durant. Near the display’s exit was a customization booth, where merchandise that included socks, shirts, and track jackets could be special-ordered with various Area 72 design options. This was packed consistently throughout the weekend, and orders took between 1-2 hours to complete.

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Nike held player appearances at the space throughout the weekend, which included the three biggest names in the game whose shoes were prominently featured. The crowds were at times alost unmanageable, which speaks to the success of the space, as well as to the popularity of the NBA and the merchandise supporting the league fans love to watch.

During my visit, I caught up with Erick Goto, a member of the design team that created all of this. One of the more interesting things we discussed was how the design process for the All-Star edition shoes, as well as the theme that would carry the company’s vision throughout the weekend, was over a year in the making.

As we talked about all that went into the design process, Goto was like an actor who works on a film a year or more before it’s released, and then has to discuss it again after it’s become a distant part of his professional past.

“Up until a couple weeks, ago, I really didn’t know how excited to be about this whole thing,” he said. “But seeing all the images of how the space would look, I got so excited because you know, you’re working on it a year ago, and you’re done with that stuff. It was so long ago.”

Goto said the design team was surprised with how popular the space-age themes have become, beginning with the Galaxy editions that carried the 2012 All-Star weekend in Orlando through to the extraterrestrial theme that was omnipresent in Houston.

“We were surprised,” he said. “We definitely didn’t think that it would cause as much chaos as it did last year, but it’s great. And that’s kind of what pushes the creativity for the team. We’re always trying to make sure we deliver something special.”

The detail and design that was put into each player’s special edition shoe is truly something to behold, as was the retail space that came together for the All-Star weekend celebration. Seeing the space in its finished form made it well worth all the hard work the design team put into it, beginning more than 12 months before the final vision was realized.

“This totally made it worth it,” Goto said. “It totally brought a tear to my eye. People were down here a couple of days [before the opening] just sending me pictures of how the space was building out, and I was like, no way! I got totally excited. We worked on the product so long ago thinking, ‘it would be cool if they did this, or it would be cool if they did that.’ But they actually made everything happen.”


Nike Basketball Area 72 space at All-Star weekend in Houston

Five Takeaways From NBA Sunday: Stephen Curry, Kevin Durant at Super Bowl

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Sunday was all about Coldplay… was there something else going on? If you didn’t watch Sunday’s NBA games because you were prepping for a Super Bowl only someone who bet the under could love, here is what you missed from around the NBA Sunday. Which includes some Super Bowl talk.

1) Stephen Curry pounding a drum was not enough for the Panthers. Curry is a Carolina guy — he did not just jump on the Cam Newton/Panthers bandwagon, he’s been a fan for a long time. The Panthers rewarded him on Sunday with a locker and jersey.

They also let him pound the drum for the team pregame. Turns out, that was not enough (apparently Curry cannot secure a win without some help from Draymond Green). But he handled it beautifully on Twitter after the game.

2) Kevin Durant joined the media for a day to be a photographer at the Super Bowl. Kevin Durant’s relationship with the media has been about as smooth as a Kardashian marriage, but since he was in the Bay Area this weekend to take on the Warriors (another Golden State win), he decided to join the media for a day and be a photographer for the Players Tribune. You know, the website that will break Durant’s plans this summer. Follow this link and you can see his account and his photos.

Associated Press
Associated Press

Now, on to actual basketball….

3) Nikola Vucevic saves Magic with fade-away game winner. Orlando looked to be in control of their game with the Hawks, up 11 entering the fourth quarter and leading by eight with 3:30 left in the game — then Atlanta went on an 8-0 run. A Kent Bazemore three with :48 left tied the game at 94-94 (Bazemore finished with 23 points on the day).

But as he had done earlier in the year, Vucevic hit a game-winning fade away (this time over some good defense from Al Horford), and Orlando got the victory.

4) Chris Paul starts slow, finishes fast and Clippers pick up a road win in Miami. Chris Paul and the entire Clippers team started this game out looking like they had the South Beach Flu (after a night on the town). CP3 opened the game 0-of-9. But Paul was 6-of-10 in the second half, and when his shots fell it opened up the roll for a couple of huge DeAndre Jordan alley-oops.

The Clippers got 22 from CP3, another 20 from Jamal Crawford off the bench, and the Clippers kept right on winning with a 100-93 victory against Miami. If you want to nit-pick this team and how the teams above them in the West might attack flaws in the playoffs, go right ahead, but you’ll be missing a fantastic show in the meantime. The Clippers are playing well on the offensive end and just keep winning without Griffin in the lineup.

5) Brad Stevens gets the most out of the talent he has in Boston, George Karl does not in Sacramento. So that matchup went as you would expect. Brad Stevens has proven to be one of GM Danny Ainge’s best moves — and Ainge assembled a title team. He has a team of nice role players as the third seed in the East, with a fantastic defense and enough offense from Isaiah Thomas to get the job done. On the other side, George Karl’s job is in jeopardy in part because he can’t get buy-in from a team with some good talent (except for Rajon Rondo, who likes Karl because Karl has given him carte blanche in the offense). This game was just a contrast of organizations, and as you would expect the Celtics won handily 128-119.

Also, know that Thomas can play a little defense — he blocked a DeMarcus Cousins‘ shot.

Paul shakes off awful start, leads Clippers past Heat 100-93

Los Angeles Clippers guard Chris Paul (3) drives to the basket past Miami Heat guard Goran Dragic (7) and forward Amare Stoudemire, right, during the first half of an NBA basketball game, Sunday, Feb. 7, 2016, in Miami. (AP Photo/Lynne Sladky)
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MIAMI (AP) — Chris Paul had the worst possible start to his shooting day.

His finish, however, was perfect.

Paul’s consecutive 3-pointers in the final minutes were daggers to a Miami comeback, and his game-high 22 points helped the Los Angeles Clippers hang on to beat the Heat 100-93 on Sunday.

“I kept shooting it,” Paul said, “because sooner or later it had to go in.”

J.J. Redick scored 14 points, Wesley Johnson had 10 and DeAndre Jordan and Cole Aldrich grabbed 11 rebounds each for the Clippers, who won despite a 1-for-15 start from the field and swept the two-game season series with Miami.

“That was a team win because nobody really had it going,” Clippers coach Doc Rivers said. “But our defense really had it going all game.”

Chris Bosh, Dwyane Wade and Goran Dragic all scored 17 points for Miami. Luol Deng added 15 points for the Heat, and Hassan Whiteside finished with 10 points and 10 rebounds off the bench.

“They did to us what we’ve been doing the last few games, just grinding an opponent,” Heat coach Erik Spoelstra said. “That’s what they did to us, then made the bigger plays down the stretch.”

Paul was 0 for 7 in the opening period, the worst one-quarter shooting performance of his NBA career, and was 0 for 9 before he finally got a shot to fall. But his 3-pointers in the fourth snuffed out a Miami rally, and his lob that set up Jordan for a dunk was the clincher for the Clippers – who, after that horrid start, shot 55 percent the rest of the way.

Redick made a layup on the game’s first possession and the Clippers proceeded to misfire on their next 14 shots, but recovered to win for the 11th time in their last 13 road games, most of that with Blake Griffin sidelined by injuries.

“We’re just trying to hold it down until our big fella comes back,” Paul said.

Miami went to the oft-used strategy of intentionally fouling Jordan in the third quarter to slow the Clippers’ offense. And while it worked to a point – Jordan went 3 for 10 from the free throw line in the quarter – Miami couldn’t score. The Heat were 4 for 20 in the third, got down by as many as 11 and never led again.

“They made big plays down the stretch,” Wade said. “That’s the way we’ve been winning of late, so we can’t be mad at that. We got a little taste of our own medicine.”

TIP-INS

Clippers: G Austin Rivers will miss four to six weeks with a broken left hand. For now, the Clippers aren’t planning on making any roster changes to add depth. “We may have to make a decision but we’re just going to try to ride it out,” Doc Rivers said. … Paul has faced the Heat 19 times, and his teams are 13-6 in those games.

Heat: Whiteside took his first charge of the season. … Wade’s first point of the day gave him outright possession of 41st place on the NBA’s all-time scoring list. He came into the game tied with John Stockton at 19,711 points. … Deng has scored at least 15 points in five of his last six games.

 

SUPER SATELLITE

The Clippers were using a different plane than usual for their postgame flight from Miami to Philadelphia, for Super Bowl 50 reasons. They changed planes in order to have satellite television access so they wouldn’t miss any of the Carolina-Denver game.

“It’s really nice of the NBA to have us play today and then travel during the Super Bowl,” Doc Rivers said. “Just really a great move. But at least we get to watch it.”

 

NBA: Kenneth Faried got away with foul on decisive basket in Nuggets’ win over Bulls

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The Bulls’ biggest loss Friday was Jimmy Butler to injury. His absence certainly contributed to a loss to the Timberwolves the following night.

But Chicago also lost to the Nuggets on Friday, and perhaps that wouldn’t have happened if the game were called correctly down the stretch.

With Denver up two points and 21.1 seconds remaining, Kenneth Faried offensively rebounded a free throw and scored. The Bulls then intentionally fouled down the stretch, and Faried and Danilo Gallinari added a few free throws in the Nuggets’ 115-110 win.

One problem: Faried should’ve been called for offensively fouling Taj Gibson on the key putback, according to the NBA’s Last Two Minute Report:

Faried (DEN) extends his arm into Gibson (CHI) and dislodges him, affecting his ability to retrieve the rebound.

This was a huge swing. Instead of Taj Gibson – a 69% career free-throw shooter – going to the line for two attempts with Chicago down two points, Faried put the Nuggets up four. Even if Gibson split at the line, the Bulls would have been in significantly better shape.

As usual, we can’t know what would’ve happened if this call were made correctly. But it significantly set back Chicago.

NBA considering if jump-on-back foul should be flagrant foul

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The video above is an intentional foul — Chris Paul jumped on the back of Dwight Howard. The same thing has happened to Andre Drummond.

Is it a flagrant foul?

The Boston Celtics tweeted this out on Sunday.

The NBA was quick to let people know that this is just something under consideration — there has been no change in the rules. This may well be where the league is headed, but it’s not there yet.

The NBA defines a flagrant foul as “unnecessary contact committed by a player against an opponent.” To me, leaping on a player’s back like that qualifies. (A flagrant two foul is “unnecessary and excessive contact” and leads to an ejection; this is not that.)

Jared Dudley — one of the more vocal players on union issues — added a good point.

Consider this part of the coming changes on the intentional fouling rules period. But this one tweak could come much faster.