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A detailed look at Nike Basketball’s Area 72 space from All-Star weekend in Houston

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Nike Basketball pulled out all the stops during All-Star weekend to showcase its extraterrestrial lineup of special edition kicks that would be worn by Kobe Bryant, LeBron James, and Kevin Durant during the NBA’s midseason exhibition.

Setting up shop inside the Houston Galleria mall, Nike created an Area 72 retail space that allowed fans to get the full space-age experience. It was impossible to miss the large black dome in the center of the mall’s lower level that housed the exhibit — it was eye-catching from above, and even at a distance.

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Once inside, fans enter a hallway with silver “space boot” versions of the shoes lining the walls, which leads them into the main area of the exhibit.

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After passing through the hallway, you find yourself in the center of things, where the real All-Star edition shoes are all on display. This was one of the cooler parts of the experience, where everyone entering received an access card with a unique code on it.

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Visitors walked around the exhibit where the shoes were encased in glass, and got to enter their code on a keypad. If the display read “access denied,” they didn’t win anything. But if it lit up with “access granted,” a key was revealed and they could unlock their size of the pair of shoes that they had just won.

One young man really wanted to win badly, and would rest his head against the display, eyes closed as he was deep in meditation (or perhaps prayer) before entering his code on the keypad. Unfortunately, he wasn’t among the chosen ones, and let out an exasperated yelp after being denied at all three tries.

There was plenty more detail to see, including video displays featuring Bryant, James, and Durant. Near the display’s exit was a customization booth, where merchandise that included socks, shirts, and track jackets could be special-ordered with various Area 72 design options. This was packed consistently throughout the weekend, and orders took between 1-2 hours to complete.

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Nike held player appearances at the space throughout the weekend, which included the three biggest names in the game whose shoes were prominently featured. The crowds were at times alost unmanageable, which speaks to the success of the space, as well as to the popularity of the NBA and the merchandise supporting the league fans love to watch.

During my visit, I caught up with Erick Goto, a member of the design team that created all of this. One of the more interesting things we discussed was how the design process for the All-Star edition shoes, as well as the theme that would carry the company’s vision throughout the weekend, was over a year in the making.

As we talked about all that went into the design process, Goto was like an actor who works on a film a year or more before it’s released, and then has to discuss it again after it’s become a distant part of his professional past.

“Up until a couple weeks, ago, I really didn’t know how excited to be about this whole thing,” he said. “But seeing all the images of how the space would look, I got so excited because you know, you’re working on it a year ago, and you’re done with that stuff. It was so long ago.”

Goto said the design team was surprised with how popular the space-age themes have become, beginning with the Galaxy editions that carried the 2012 All-Star weekend in Orlando through to the extraterrestrial theme that was omnipresent in Houston.

“We were surprised,” he said. “We definitely didn’t think that it would cause as much chaos as it did last year, but it’s great. And that’s kind of what pushes the creativity for the team. We’re always trying to make sure we deliver something special.”

The detail and design that was put into each player’s special edition shoe is truly something to behold, as was the retail space that came together for the All-Star weekend celebration. Seeing the space in its finished form made it well worth all the hard work the design team put into it, beginning more than 12 months before the final vision was realized.

“This totally made it worth it,” Goto said. “It totally brought a tear to my eye. People were down here a couple of days [before the opening] just sending me pictures of how the space was building out, and I was like, no way! I got totally excited. We worked on the product so long ago thinking, ‘it would be cool if they did this, or it would be cool if they did that.’ But they actually made everything happen.”


Nike Basketball Area 72 space at All-Star weekend in Houston

DeMar DeRozan doesn’t sound like guy looking to leave Toronto

TORONTO, ON - MAY 27:  DeMar DeRozan #10 of the Toronto Raptors reacts in the third quarter against the Cleveland Cavaliers in game six of the Eastern Conference Finals during the 2016 NBA Playoffs at Air Canada Centre on May 27, 2016 in Toronto, Canada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Vaughn Ridley/Getty Images)
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DeMar DeRozan will be a free agent come July 1, and in a market flooded with money he’s going to have options. His name has been linked through rumors to his hometown Lakers all season, but they will be far from the only team making a call.

However, DeRozan doesn’t sound like a guy looking to leave Toronto.

He has said multiple times before how much he wanted to finish what was started north of the border and how much he loved the team and city. He said all of it again after the Raptors were eliminated from the playoffs by the Cavaliers on Friday. Check out this exit interview quote when DeRozan was asked if he could find a better situation than the one he’s in, via Zach Harper at CBSSports.com.

“I don’t think so,” DeRozan said. “My mindset has always been Toronto. I always preached it. I was passionate about it when we was losing. When we was terrible, I said I’m going to stick through this whole thing and I want to be that guy who brings this organization to where it is now. I definitely don’t want to switch up after we win.”

Or this.

But how appealing is Los Angeles?

“How appealing? I grew up in L.A.,” DeRozan said. “That’s my home. There’s not a part of L.A. I haven’t seen. I don’t get caught up into it. I let whoever comes up with that say what they want to say. Only thing appealing to me is the things I’ve done in this organization and the things that can be done here. And that’s always been my mindset.”

What should you read into this? If the money is equal, he’s going to choose Toronto over Los Angeles or any other destination.

But make no mistake, this is about the money. In most summers I would not say DeRozan is a max player, but in this summer with so much money flooding the market someone is going to offer it — and it’s probably the Raptors. Despite the holes in his game — lack of outside shooting, inconsistent defense — if the Raptors lose him for nothing they take a big step back. I expect next season he will be putting on a Raptors jersey again.

But July is always an unpredictable month.

Report: Raptors to begin contract extension talks with coach Dwane Casey

CLEVELAND, OH - MAY 25:  Dwane Casey of the Toronto Raptors looks on from the sideline in the first quarter against the Cleveland Cavaliers in game five of the Eastern Conference Finals during the 2016 NBA Playoffs at Quicken Loans Arena on May 25, 2016 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Andy Lyons/Getty Images)
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Entering the season, Dwane Casey’s seat was a little warm. He was not hired by the GM now in charge, and last season the Raptors had taken a step back, especially defensively.

After Toronto just ended the greatest season in franchise history — 56 wins and a trip to the Eastern Conference Finals — Casey’s job is safe. In fact, the Raptors want to make sure he sticks around a while longer, reports Marc Stein at ESPN.

The Raptors and coach Dwane Casey are expected to soon begin talks on a contract extension, league sources said Friday night after Toronto’s season ended with a 113-87 loss to the Cavaliers in Game 6 of the Eastern Conference finals.

Casey has one season left on his current contract at the Raptors’ option for $4 million next season.

Both sides want to get a deal done, which usually means things happen quickly.

This is a smart move by the Raptors, clearly Casey connects with this team and knows how to get the most out of them, and he adapted well in the playoffs looking for rosters and lineups that worked. He’s the right coach for this team.

Pelicans’ rookie guard Bryce Dejean-Jones has died at age 23

NEW ORLEANS, LA - FEBRUARY 04:  Bryce Dejean-Jones #31 of the New Orleans Pelicans drives to the basket during the first half of a game against the Los Angeles Lakers at the Smoothie King Center on February 4, 2016 in New Orleans, Louisiana. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Stacy Revere/Getty Images)
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This is a sad and stunning development.

Bryce Dejean-Jones, the rookie guard of the New Orleans Pelicans, has died, the Dallas, Texas, County Coroner has confirmed to NBC Sports. Travis Hines of the Ames Tribune broke the news.

Dejean-Jones was just 23.

“It is with deep sadness that the Pelicans Organization acknowledges the sudden passing of Bryce Dejean-Jones,” the Pelicans’ organization said in a statement. “We are devastated at the loss of this young man’s life who had such a promising future ahead of him. Our thoughts and prayers are with Bryce’s family during this difficult time.”

“The NBA family mourns the tragic loss of New Orleans Pelicans guard Bryce Dejean-Jones,” the league said in its statement. ” Bryce inspired countless people with his hard work and perseverance on his journey to the NBA, and he had a bright future in our league. Our thoughts and sympathies are with Bryce’s family and the entire Pelicans organization during this difficult time.”

The coroner’s office would not give a cause of death, but Shams Charania of The Vertical at Yahoo Sports had the tragic detail.

The account of him being shot has been confirmed by multiple sources, including the Dallas Police Department, which released an incident report to the Dallas Morning News. Here is that report:

“On May 28, 2016, at approximately 3:20 a.m., Dallas officers responded to the 2500 block of Bennett Avenue regarding a shooting. Upon arrival officers found one individual had been shot. The resident of the apartment reported that an individual had kicked open the front door and entered his apartment. The resident, who was asleep in the bedroom, heard the individual enter and retrieved a handgun. He stated he called out to the individual, but was not answered. As the individual kicked the bedroom door, the resident fired his gun. The individual left the apartment and collapsed in the breezeway. The individual was transported to a local hospital where he died from his injuries. This offense is documented on case number 127685-2016 and Dallas Police Homicide is conducting an investigation.”

There are rumors Dejean-Jones went to the wrong floor of the apartment building where his girlfriend — or ex-girlfriend — lived. As someone who spent years as a crime and police reporter, let’s just say I come at these initial police reports of incidents — and what people tell the police — with a critical eye.

Understandably, players who knew Dejean-Jones are grieving.

Dejean-Jones was undrafted out of Iowa State, he was picked up on a 10-day contract by New Orleans this season, but the rash of injuries the Pelicans suffered pushed him into a starting role for 11 games. He averaged 5.6 points, 3.4 rebounds, and 1.1 assists per game, and to his credit did shoot 37.5 percent from three. On Feb. 19 he took a hard fall and fractured his wrist, which eventually required surgery and ended his season. He was a guy known for attitude problems at the start of his college career at USC the UNLV, but had seemed to mature and his game had as well. He looked like someone who could stick as a reserve guard in the NBA.

Our thoughts go out to his family and friends.

LeBron James first player to reach six straight finals in 50 years

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It speaks to an incredible level of talent — talent that was honed in countless hours in the gym.

It speaks to an amazing durability.

It speaks to leadership.

LeBron James has a long resume of accomplishments — two titles, four MVPs, and he hasn’t missed an All-Star Game or an All-NBA team for a decade — but he reached one of his more impressive milestones in leading the Cavaliers past the Raptors to the NBA Finals on Friday night.

LeBron has reached six straight NBA Finals.

He’s the first player to do so in 50 years.

The last guys to do this were Bill Russell, Tom Heinsohn, K.C. Jones, Bob Cousy and other members of the 1950s-60s Celtics dynasty. Nobody since has done it — not Magic, Bird, Jordan, Wilt or the rest.

Yes, it helps cement LeBron’s legacy as one of the all-time greats, but more than that it’s something we need to step back and appreciate. These were all LeBron-led teams — he has been the leader on and off the court, setting the tone. That requires incredible talent and skill on the court, plus knowing how to make those guys better not just drag them along on your coat tails. It also takes incredible physical durability. It’s an amazing accomplishment.

“There’s only one LeBron James,” Raptors coach Dwane Casey said after his team was eliminated by James and company. “He makes a difference on whatever team he plays on.”

I can feel the typing in the comment section already: “But he’s 2-4 in the Finals, Jordan was 6-0” or “But he’s done it in a weak East” or “He keeps just jumping teams to where he has the most help.” It’s all just sad. Because LeBron James is the first NBA superstar of the social media age he faces a volume of criticism that past stars did not. It’s not that LeBron hasn’t brought some criticism on himself, but there is a need to tear him down that the mythologized Jordan never dealt with. We savored Jordan at the time; LeBron has never gotten that. Jordan took 13 NBA teams to the playoffs, six made the Finals; LeBron has taken 11 and seven are in the Finals. The thing is, it’s difficult to compare across eras in the NBA:

All of this is not to say LeBron’s record is better than Jordan’s, you and your buddies can debate that while sitting on bar stools until last call, but LeBron has been on an epic run through the peak of his career the likes we haven’t seen in a long time. If you’re a fan of the game, you should appreciate that, not try to tear it down (as if Jordan’s legacy somehow needs protecting).

What LeBron has done is a stunning accomplishment. If you’re in the same sentence with the legendary Russell Celtics teams, you’re doing something right.