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A detailed look at Nike Basketball’s Area 72 space from All-Star weekend in Houston

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Nike Basketball pulled out all the stops during All-Star weekend to showcase its extraterrestrial lineup of special edition kicks that would be worn by Kobe Bryant, LeBron James, and Kevin Durant during the NBA’s midseason exhibition.

Setting up shop inside the Houston Galleria mall, Nike created an Area 72 retail space that allowed fans to get the full space-age experience. It was impossible to miss the large black dome in the center of the mall’s lower level that housed the exhibit — it was eye-catching from above, and even at a distance.

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Once inside, fans enter a hallway with silver “space boot” versions of the shoes lining the walls, which leads them into the main area of the exhibit.

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After passing through the hallway, you find yourself in the center of things, where the real All-Star edition shoes are all on display. This was one of the cooler parts of the experience, where everyone entering received an access card with a unique code on it.

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Visitors walked around the exhibit where the shoes were encased in glass, and got to enter their code on a keypad. If the display read “access denied,” they didn’t win anything. But if it lit up with “access granted,” a key was revealed and they could unlock their size of the pair of shoes that they had just won.

One young man really wanted to win badly, and would rest his head against the display, eyes closed as he was deep in meditation (or perhaps prayer) before entering his code on the keypad. Unfortunately, he wasn’t among the chosen ones, and let out an exasperated yelp after being denied at all three tries.

There was plenty more detail to see, including video displays featuring Bryant, James, and Durant. Near the display’s exit was a customization booth, where merchandise that included socks, shirts, and track jackets could be special-ordered with various Area 72 design options. This was packed consistently throughout the weekend, and orders took between 1-2 hours to complete.

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Nike held player appearances at the space throughout the weekend, which included the three biggest names in the game whose shoes were prominently featured. The crowds were at times alost unmanageable, which speaks to the success of the space, as well as to the popularity of the NBA and the merchandise supporting the league fans love to watch.

During my visit, I caught up with Erick Goto, a member of the design team that created all of this. One of the more interesting things we discussed was how the design process for the All-Star edition shoes, as well as the theme that would carry the company’s vision throughout the weekend, was over a year in the making.

As we talked about all that went into the design process, Goto was like an actor who works on a film a year or more before it’s released, and then has to discuss it again after it’s become a distant part of his professional past.

“Up until a couple weeks, ago, I really didn’t know how excited to be about this whole thing,” he said. “But seeing all the images of how the space would look, I got so excited because you know, you’re working on it a year ago, and you’re done with that stuff. It was so long ago.”

Goto said the design team was surprised with how popular the space-age themes have become, beginning with the Galaxy editions that carried the 2012 All-Star weekend in Orlando through to the extraterrestrial theme that was omnipresent in Houston.

“We were surprised,” he said. “We definitely didn’t think that it would cause as much chaos as it did last year, but it’s great. And that’s kind of what pushes the creativity for the team. We’re always trying to make sure we deliver something special.”

The detail and design that was put into each player’s special edition shoe is truly something to behold, as was the retail space that came together for the All-Star weekend celebration. Seeing the space in its finished form made it well worth all the hard work the design team put into it, beginning more than 12 months before the final vision was realized.

“This totally made it worth it,” Goto said. “It totally brought a tear to my eye. People were down here a couple of days [before the opening] just sending me pictures of how the space was building out, and I was like, no way! I got totally excited. We worked on the product so long ago thinking, ‘it would be cool if they did this, or it would be cool if they did that.’ But they actually made everything happen.”


Nike Basketball Area 72 space at All-Star weekend in Houston

LeBron James scores 44, reaches assist mark as Cavaliers down Hornets

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CLEVELAND (AP) LeBron James scored 17 of his season-high 44 points in the fourth quarter and reached another career milestone as the Cleveland Cavaliers won their fourth straight, 116-105 over the Charlotte Hornets on Saturday night.

James did it all, adding 10 assists and nine rebounds in 43 minutes. He took over in the fourth quarter, scoring 13 straight during one stretch to help the Cavs hold on.

As the final seconds ticked off, James stood at midcourt and spun the ball on his index finger as the crowd roared.

James, who moved into ninth place on the career scoring list Friday, recorded his 7,000th assist in the first half, becoming the first frontcourt player in NBA history to reach the plateau. James is the only player with 27,000 points and 7,000 assists.

John Wall, Bradley Beal spark Wizards in late run to beat Bucks

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WASHINGTON (AP) John Wall had 24 points and 11 assists, Bradley Beal added 20 points, and the Washington Wizards used a late 11-0 run to beat the Milwaukee Bucks 110-105 on Saturday night.

Kelly Oubre, Jr. scored a career-high 19 points for the Wizards, who have won three of four.

Giannis Antetokounmpo led Milwaukee with 28 points and 13 rebounds. His two free throws gave the Bucks a 100-95 lead with 4:28 left, but the Wizards rallied while the Bucks went cold.

Wall’s driving layup gave the Wizards a 101-100 lead with 3:03 left. Oubre then got a steal and his dunk at the other end made it 103-100.

Bradley Beal’s driving layup pushed the lead to 105-100 and Wall soon added a free throw.

Mirza Teletovic‘s 3-pointer with 5.9 seconds left pulled the Bucks to 108-105, but Beal hit two free throws to seal the win. Teletovic finished with 25 points on 8-for-12 shooting.

Wall scored nine of his points in the fourth quarter.

The Bucks, who committed 20 turnovers, have lost three of four.

Trailing by eight early in the third quarter, the Wizards went on a 16-3 run and led 70-65 before the Bucks answered to make it 77-77 after three.

The first half featured seven lead changes.

Washington trailed by nine after one quarter, but opened the second with a 12-0 run fueled by their reserves and the score was tied 52-52 at halftime.

TIP-INS

Bucks: Milwaukee shot 14 for 23 (60.9 percent) in the first quarter, including 4 for 7 from 3-point range. … Bucks have hit at least 10 3s in each of the last three games. … After scoring 27 points in each of his last two games, Jabari Parker had eight points.

Wizards: It was Wall’s 12th double-double of the season. . Gortat finished with nine points and 14 rebounds. . Wizards have won four of their last five versus the Bucks. . The Wizards have won back-to-back games for just the second time this season. . Markeiff Morris (15 points) and Otto Porter, Jr. (10) were the other Wizards in double figures.

UP NEXT

Bucks: At Toronto on Monday.

Wizards: At Miami on Monday.

Paul George has 37 points to lead Pacers over Blazers 118-111

Indiana Pacers forward Paul George reacts after scoring a basket against the Portland Trail Blazers in the second half of an NBA basketball game, Saturday, Dec. 10, 2016, in Indianapolis. (AP Photo/R Brent Smith)
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INDIANAPOLIS (AP) Paul George scored a season-high 37 points to lead the Indiana Pacers over the Portland Trail Blazers 118-111 on Saturday night.

George made five 3-pointers, and Thaddeus Young hit six 3s while getting 24 points and nine rebounds. Myles Turner added 14 points for the Pacers, who had lost five straight regular season games to Portland.

C.J. McCollum made a career-high seven 3-pointers and had a season-best 34 points for the Trail Blazers. Damian Lillard had 33 points behind five 3s.

George scored 13 straight points in the fourth quarter for Indiana. He was fouled on the go-ahead basket with 4:36 remaining and completed the three-point play to give the Pacers a 108-105 lead.

Indiana didn’t even take its first lead until Al Jefferson was fouled on a basket and made the bonus free throw to put the Pacers ahead for the first time 99-98 with 8:34 left in the fourth quarter. Then McCollum scored seven straight points to give the Trail Blazers the lead again before George took over.

The Pacers trailed by 20 points at one point after Portland didn’t waste much time taking a lead right from the start.

Lillard, who scored 28 points in Portland’s 131-109 win over Indiana on Nov. 30, had a big first quarter with 19 points and five 3-pointers.

He made back-to-back 3s to put the Trail Blazers ahead 26-11 with 5:59 remaining in the first and McCollum’s 3-pointer with 8:09 left in the second quarter gave the Trail Blazers a 58-38 lead.

George made back-to-back 3-pointers with under a minute to go in the first half. His 3 with 25.3 second remaining put the Pacers within seven to trail 71-64 at the half.

TIP-INS

Trail Blazers: Their 44 points in the first quarter were the most Portland has scored in a quarter this season. … Portland finished with 16 3-pointers. … Lillard had nine assists. … Mason Plumlee had eight points and nine rebounds.

Pacers: Jefferson finished with 10 points off the bench. … Monta Ellis had 10 points and five assists.

UP NEXT

Trail Blazers: Monday they travel to Los Angeles to play the Clippers.

Pacers: Monday they host Charlotte and try to snap a four-game losing streak to the Hornets.

Stephen Curry says the Warriors “sucked” but his Christmas light necklace is cool (VIDEO)

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Stephen Curry had one message after the Golden State Warriors lost to the Memphis Grizzlies, 110-89, on Saturday night.

Well, maybe he had two.

  1. “We sucked tonight.”
  2. Check out this sweet Christmas light necklace.

I’ll show you what I mean.

Via Twitter:

That’s a pretty sweet postgame fashion choice, even while the Warriors had an abysmal 88.5 offensive rating in the loss and Curry himself scored just 17 points on 4-of-15 shooting, including 3-of-11 from deep.

Memphis found a way to stifle Curry all night, including forcing him into airballs and rejecting his attempts at the rim with thunderous blocks.

Golden State was without center Zaza Pachulia, who missed the game with a right wrist injury. Anderson Varejao started in his place, but there wasn’t a Warriors starter who finished the game with a positive +/- despite Memphis playing somewhat pedestrian.

Cool necklace, bummer for Golden State fans as the team drops to 20-4. That makes them, uh, well still No. 1 in the Western Conference I guess. No need to panic in the middle of a road trip that ends with New Orleans, Minnesota, then back home for New York and Portland.