A detailed look at Nike Basketball’s Area 72 space from All-Star weekend in Houston



Nike Basketball pulled out all the stops during All-Star weekend to showcase its extraterrestrial lineup of special edition kicks that would be worn by Kobe Bryant, LeBron James, and Kevin Durant during the NBA’s midseason exhibition.

Setting up shop inside the Houston Galleria mall, Nike created an Area 72 retail space that allowed fans to get the full space-age experience. It was impossible to miss the large black dome in the center of the mall’s lower level that housed the exhibit — it was eye-catching from above, and even at a distance.


Once inside, fans enter a hallway with silver “space boot” versions of the shoes lining the walls, which leads them into the main area of the exhibit.


After passing through the hallway, you find yourself in the center of things, where the real All-Star edition shoes are all on display. This was one of the cooler parts of the experience, where everyone entering received an access card with a unique code on it.


Visitors walked around the exhibit where the shoes were encased in glass, and got to enter their code on a keypad. If the display read “access denied,” they didn’t win anything. But if it lit up with “access granted,” a key was revealed and they could unlock their size of the pair of shoes that they had just won.

One young man really wanted to win badly, and would rest his head against the display, eyes closed as he was deep in meditation (or perhaps prayer) before entering his code on the keypad. Unfortunately, he wasn’t among the chosen ones, and let out an exasperated yelp after being denied at all three tries.

There was plenty more detail to see, including video displays featuring Bryant, James, and Durant. Near the display’s exit was a customization booth, where merchandise that included socks, shirts, and track jackets could be special-ordered with various Area 72 design options. This was packed consistently throughout the weekend, and orders took between 1-2 hours to complete.


Nike held player appearances at the space throughout the weekend, which included the three biggest names in the game whose shoes were prominently featured. The crowds were at times alost unmanageable, which speaks to the success of the space, as well as to the popularity of the NBA and the merchandise supporting the league fans love to watch.

During my visit, I caught up with Erick Goto, a member of the design team that created all of this. One of the more interesting things we discussed was how the design process for the All-Star edition shoes, as well as the theme that would carry the company’s vision throughout the weekend, was over a year in the making.

As we talked about all that went into the design process, Goto was like an actor who works on a film a year or more before it’s released, and then has to discuss it again after it’s become a distant part of his professional past.

“Up until a couple weeks, ago, I really didn’t know how excited to be about this whole thing,” he said. “But seeing all the images of how the space would look, I got so excited because you know, you’re working on it a year ago, and you’re done with that stuff. It was so long ago.”

Goto said the design team was surprised with how popular the space-age themes have become, beginning with the Galaxy editions that carried the 2012 All-Star weekend in Orlando through to the extraterrestrial theme that was omnipresent in Houston.

“We were surprised,” he said. “We definitely didn’t think that it would cause as much chaos as it did last year, but it’s great. And that’s kind of what pushes the creativity for the team. We’re always trying to make sure we deliver something special.”

The detail and design that was put into each player’s special edition shoe is truly something to behold, as was the retail space that came together for the All-Star weekend celebration. Seeing the space in its finished form made it well worth all the hard work the design team put into it, beginning more than 12 months before the final vision was realized.

“This totally made it worth it,” Goto said. “It totally brought a tear to my eye. People were down here a couple of days [before the opening] just sending me pictures of how the space was building out, and I was like, no way! I got totally excited. We worked on the product so long ago thinking, ‘it would be cool if they did this, or it would be cool if they did that.’ But they actually made everything happen.”

Nike Basketball Area 72 space at All-Star weekend in Houston

Report: Grizzlies laugh and joke in locker room after 61-point loss

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Marc Gasol lit into the Grizzlies.

And that was before their 61-point loss to the Hornets.

Gasol didn’t play in that one, but Memphis coach J.B. Bickerstaff took his turn with strong words after the game.

Bickerstaff, via Ronald Tillery of The Commercial Appeal:

“One thing when you’ve got a bunch of young guys is they don’t understand what it takes to survive in this league,” Bickerstaff said. “If you want to make it there’s a matter of bounce-back, a matter of pride, a matter of mental toughness that you have to show on every given night and every opportunity you get. What happened tonight… there’s no defending the way we played.

“You believe because there’s opportunities you can get out there, do whatever you want and it’s my turn to play. Everything in this league is hard earned. If you’re not willing to make that sacrifice then you shouldn’t be in this league. If you can’t prove to people that that’s what you’re about then you won’t be in this league.”


Bickerstaff nor Gasol were in the locker room when it opened for media after the game. Perhaps that was a good thing because several Grizzlies players didn’t appear to take the loss hard given the amount of laughter and joking between them.

My question for anyone who has a problem with this: What would brooding and sulking do for these players? Seriously. How specifically would that help?

Also, what’s the appropriate waiting period for laughing and joking after a bad loss? A day? A week? Are these players just supposed to be miserable until they win next – which, the way things are going, might be next season?

I have no problem with players enjoying themselves in the midst of a long and dreadful season. Joy is important – to basketball and life.

Maybe the young Grizzlies aren’t appropriately dedicated to winning. That very well could be. I just don’t think a few minutes of locker room kidding proves that.

Besides, Memphis trailed by 30+ the entire second half. There was plenty of time to absorb the magnitude of this defeat and reflect on it before the locker room opened to the media.

It’s tough on players when everyone knows the Grizzlies are better off losing and improving draft position. Maybe nobody told the players to intentionally lose, but tanking manifests in an attitude throughout the organization. I doubt Memphis players enjoyed last night’s game.

I’m not going to scold them for moving on and lightening the mood afterward.

Texas A&M sophomore Robert Williams, a potential lottery pick, declares for NBA draft

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A year ago, Robert Williams returned to Texas A&M despite looking like a probable first-round and potential lottery pick.

He cemented his place in the first round and increased his chances of going in the lottery this season. Now, he’s jumping to the NBA.

Austin Laymance of the Houston Chronicle:

Texas A&M sophomore forward Robert Williams is turning pro.

Williams announced his decision to enter the NBA draft and bypass his final two seasons of eligibility after the seventh-seeded Aggies lost to third-seeded Michigan 99-72 in the Sweet 16 of the NCAA Tournament Thursday night.

At 6-foot-10 with a 7-foot-4 wingspan, Williams should be a center at the next level. He’s a major leaper who puts that skill to good use blocking shots and finishing inside.

Texas A&M’s poor floor spacing – Williams often played with another big or two – did him no favors, but it clarified his role. Williams made important improvements as a defensive rebounder in his sophomore season. He also stalled as a jump shooter.

Williams will likely look better in the NBA. Though teams would love 3-point-shooting centers who also defend well, there aren’t enough to go around. When the other four positions provide spacing, shots open at the rim for players like Williams – whose rim protection is also valued in modern systems.

Report: Suns start coaching search now, before season ends

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Unlike last summer, there is going to be a lot of coaching changes this NBA offseason.

There are three teams — Phoenix, Memphis, and Milwaukee — who have interim coaches now and will conduct searches, plus at least a couple more firings are expected (Jeff Hornacek in New York and Frank Vogel in Orlando are both likely to be ousted, according to the buzz around the league, and there could be more). That’s at least five teams looking for a new coach.

The Phoenix Suns — who fired Earl Watson just three games into the season — are not wasting time, they are starting that search now, reports Adrian Wojnarowski of ESPN.

The Phoenix Suns are beginning their search for a new head coach now, a process that will include interim coach Jay Triano, general manager Ryan McDonough told ESPN…

“This is going to be a competitive marketplace,” McDonough told ESPN. “There are three of us with interim coaches in place, and we want to be able to hit the ground running. We don’t want to have to wait until the end of the regular season for candidates who aren’t with teams now. At the end of the regular season, we’ll be able to talk with coaches on non-playoff teams and we’ll need to work with playoff teams on what their approach will be on contacting (assistant) coaches still in the postseason.”

This is not going to be a fast process in Phoenix. For example, interim coach Jay Triano — who has done a respectable job since being thrown into the big chair — will get the chance to interview, but he reportedly (and understandably) wants a little time after the season ends to put together his pitch.

However, there are guys available now to interview — David Fizdale, for example — so why not get the early jump? This is going to be a wide-ranging search, for example, Jay Wright — still busy right now coaching Villanova in the NCAA Tournament — has been linked to this job. Again, never hurts to start early.

The Suns have one cornerstone player in Devin Booker and some other guys with potential to be part of the future there. The new coach needs to establish a culture and system that maximize that talent. Then McDonough needs to get a lot more quality players in to make this all work — he’s made some questionable decisions in the past (drafting Alex Len then giving a massive contract to Tyson Chandler is just the latest), now we’ll see if he can get this rebuild moving a little faster.

Three Things to Know: Protest keeps all but a couple thousand from Hawks/Kings game

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Every day in the NBA there is a lot to unpack, so every weekday morning throughout the season we will give you the three things you need to know from the last 24 hours in the NBA.

1) Hawks, Kings play to near empty building after police shooting protest blocks entrance to Sacramento’s home arena. Despite an ugly season on the court, the Kings sell out their building nightly — 17,553 average attendance, 100 percent capacity every game. A passionate fan base and an impressive new building will do that.

Thursday night, there were only a couple thousand people in the arena. The reason is a protest over the Sacramento police shooting of Stephon Clark, 23 and a father of two. Sacramento Police allege Clark had been breaking into cars, and that he ran when confronted by police — he was confronted by police in the backyard of his grandmother’s house where he was living. When two police officers approached him Clark had a cellphone in his hand, which the officers reportedly said they mistook for a gun, and they shot Clark 20 times. The shooting has sparked outrage in the city (while some video of the incident was released, the police body cam footage of the confrontation and shooting has not been yet).

The Black Lives Matter peaceful protest (there were no fights or arrests out of the night), which had shut down a Sacramento freeway earlier, moved over to the Golden 1 Center and worked to block entrance to that building. The game itself started 20 minutes late. In an effort to avoid confrontations, police kept people with tickets away from the protest, so only about 2,000 people (who had been there early when the doors opened) got in.

The Kings, to their credit, handled the situation well. Owner Vivek Ranadivé addressed the crowd after the game, surrounded by the team:

“On Sunday we had a horrific, horrific tragedy in our community. On behalf of the players, executives, ownership and the entire Kings family — first of all, we wanted to express our deepest sympathies to the family. What happened was absolutely horrific, and we are so very sorry, so very sorry for your loss. I also wanted to say that we at the Kings recognize people’s ability to protest peacefully and we respect that. We here at the Kings recognize we have a big platform — it’s a privilege but it’s also a responsibility — a responsibility we take very seriously. And we stand here before you — old, young, black, white, brown — and we are all united in our commitment. We recognize that it’s not just business as usual, and we are going to work really hard to bring everybody together to make the world a better place starting with our own community, and we’re going to work really hard to prevent this kind of a tragedy from happening again. Thank you all for your patience and have a good night.”

The Kings also will be offering refunds to people with tickets who could not get in.

On a far less important note than that tragic shooting, the Kings won the game 105-90.

2) Kemba Walker scores 35 points in the first half, Hornets beat tanktastick Grizzlies by 61. The Memphis Grizzlies have reached the figurative “sitting on the bench, their knees have ice packs taped to them” portion of the season. They are still playing games, but the team has checked out. The focus is on the draft, the upcoming coaching search, the question of who will own this team by the start of next season, and are they going to tear it down and rebuild or think if healthy they could make the playoffs next season.

The Charlotte Hornets have Kemba Walker — he always plays hard.

The result was Walker dropping 35 points in the first half and 46 for the game — on 18 shot attempts, and knocking down 10 threes — before he literally sitting on the bench, his knees with ice packs taped to them in what went on to be a historic blowout, a 61-point win for Charlotte 140-79.

It’s going to be an interesting offseason in both Charlotte and Memphis. The Hornets are already in the midst of a search for a new general manager — Gersson Rosas of the Rockets and Mitch Kupchak formerly of the Lakers are reportedly the frontrunners — but whoever gets that job will have to answer the #freeKemba question: Do the capped out and missed the playoffs Hornets trade Walker and start a rebuild, or do they run it back and try to make the postseason next year? Is Steve Clifford still coaching this team next season?

It’s the same question in Memphis — GM Chris Wallace has made it clear so far there are no plans to trade Marc Gasol, they will get Mike Conley back from injury, and with that the Grizzlies believe they can make the playoffs next season. They are trying to hang on to the grit ’n grind era a little longer. Memphis will be in the market for a new coach, too, but the bigger question for the franchise — both in terms of on-the-court direction and off-the-court challenges — is who will own the team? Robert Pera is the controlling owner right now, but due to an odd ownership arrangement he has to buy out Steve Kaplan and Daniel Straus (for about $300 million) or they can buy Pera out. It’s being negotiated, but the outcome of all this is unclear, and teams with a muddled ownership rarely do well on the court.

3) Another night, another 33 points and nine rebound night from Anthony Davis. The Lakers are maybe the ultimate spoiler in the West right now — a non-playoff team that has come together, is playing well, and is not in tank mode (they don’t have their own pick this year). That has led to wins over teams such as the Cavaliers, Spurs, and Heat this month.

The Pelicans could not afford that kind of loss — even on the third night of a back-to-back-to-back — so Anthony Davis took over. Again. He dropped 33 points with nine rebounds and a couple of blocks on the Lakers in a 128-125 Pelicans win.

With the victory, the Pelicans are currently the 4/5 seed in the West, tied with Oklahoma City.