ASW13_AREA72_6

A detailed look at Nike Basketball’s Area 72 space from All-Star weekend in Houston

2 Comments

source:

Nike Basketball pulled out all the stops during All-Star weekend to showcase its extraterrestrial lineup of special edition kicks that would be worn by Kobe Bryant, LeBron James, and Kevin Durant during the NBA’s midseason exhibition.

Setting up shop inside the Houston Galleria mall, Nike created an Area 72 retail space that allowed fans to get the full space-age experience. It was impossible to miss the large black dome in the center of the mall’s lower level that housed the exhibit — it was eye-catching from above, and even at a distance.

source:

Once inside, fans enter a hallway with silver “space boot” versions of the shoes lining the walls, which leads them into the main area of the exhibit.

source:

After passing through the hallway, you find yourself in the center of things, where the real All-Star edition shoes are all on display. This was one of the cooler parts of the experience, where everyone entering received an access card with a unique code on it.

source:

Visitors walked around the exhibit where the shoes were encased in glass, and got to enter their code on a keypad. If the display read “access denied,” they didn’t win anything. But if it lit up with “access granted,” a key was revealed and they could unlock their size of the pair of shoes that they had just won.

One young man really wanted to win badly, and would rest his head against the display, eyes closed as he was deep in meditation (or perhaps prayer) before entering his code on the keypad. Unfortunately, he wasn’t among the chosen ones, and let out an exasperated yelp after being denied at all three tries.

There was plenty more detail to see, including video displays featuring Bryant, James, and Durant. Near the display’s exit was a customization booth, where merchandise that included socks, shirts, and track jackets could be special-ordered with various Area 72 design options. This was packed consistently throughout the weekend, and orders took between 1-2 hours to complete.

source:

Nike held player appearances at the space throughout the weekend, which included the three biggest names in the game whose shoes were prominently featured. The crowds were at times alost unmanageable, which speaks to the success of the space, as well as to the popularity of the NBA and the merchandise supporting the league fans love to watch.

During my visit, I caught up with Erick Goto, a member of the design team that created all of this. One of the more interesting things we discussed was how the design process for the All-Star edition shoes, as well as the theme that would carry the company’s vision throughout the weekend, was over a year in the making.

As we talked about all that went into the design process, Goto was like an actor who works on a film a year or more before it’s released, and then has to discuss it again after it’s become a distant part of his professional past.

“Up until a couple weeks, ago, I really didn’t know how excited to be about this whole thing,” he said. “But seeing all the images of how the space would look, I got so excited because you know, you’re working on it a year ago, and you’re done with that stuff. It was so long ago.”

Goto said the design team was surprised with how popular the space-age themes have become, beginning with the Galaxy editions that carried the 2012 All-Star weekend in Orlando through to the extraterrestrial theme that was omnipresent in Houston.

“We were surprised,” he said. “We definitely didn’t think that it would cause as much chaos as it did last year, but it’s great. And that’s kind of what pushes the creativity for the team. We’re always trying to make sure we deliver something special.”

The detail and design that was put into each player’s special edition shoe is truly something to behold, as was the retail space that came together for the All-Star weekend celebration. Seeing the space in its finished form made it well worth all the hard work the design team put into it, beginning more than 12 months before the final vision was realized.

“This totally made it worth it,” Goto said. “It totally brought a tear to my eye. People were down here a couple of days [before the opening] just sending me pictures of how the space was building out, and I was like, no way! I got totally excited. We worked on the product so long ago thinking, ‘it would be cool if they did this, or it would be cool if they did that.’ But they actually made everything happen.”


Nike Basketball Area 72 space at All-Star weekend in Houston

Report: Bulls pushing to trade for 76ers’ Jahlil Okafor

CHICAGO, IL - DECEMBER 14: Jahlil Okafor #8 of the Philadelphia 76ers looks to pass against Jimmy Butler #21 of the Chicago Bulls at the United Center on December 14, 2015 in Chicago, Illinois. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using the photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jonathan Daniel/Getty Images)
Jonathan Daniel/Getty Images
1 Comment

The Bulls reportedly reached out to the 76ers about Jahlil Okafor a few weeks ago.

After unfulfilled intrigue and maybe a trade that fell through, Okafor remains in Philadelphia. And Chicago apparently still wants him.

Adrian Wojnarowski of Yahoo Sports:

As constituted, the Bulls already have a few interior bigs: Robin Lopez, Taj Gibson and Cristiano Felicio. But one or more could go in an Okafor trade or another deal.

Okafor would make the Chicago younger, confusing its direction with Jimmy Butler and Dwyane Wade already in place.

Perhaps, the Bulls are pushing for a trade only because they’re offering so little. Okafor’s low-post game offers intrigue. At the right price, he’d be worth adding, no matter the fit and direction presented.

Maybe the 76ers don’t go for a lowball offer, but that’d be worth trying considering their center logjam with Joel Embiid, Nerlens Noel and Jahlil Okafor. Otherwise, Chicago ought to tread carefully when pursuing Okafor.

Report: 76ers trading Ersan Ilyasova to Hawks for Tiago Splitter, picks

Atlanta Hawks guard Mike Dunleavy blocks the shot of Philadelphia 76ers forward Ersan Ilyasova (7) during the second half of an NBA basketball game, Saturday, Jan. 21, 2017, in Atlanta. Atlanta won 110-93. (AP Photo/John Amis)
AP Photo/John Amis
8 Comments

The 76ers have played like a 64-win team when Joel Embiid and Ersan Ilyasova share the court and a 20-win team otherwise, using data from nbawowy!.

That’s helpful for Philadelphia, which is learning what type of player — a stretch four — works best with its franchise player.

But the Hawks can use more than just a lesson in the idea of Ersan Ilyasova. They can use actual Ersan Ilyasova.

And Atlanta will get him.

Adrian Wojnarowski of Yahoo Sports:

Jake Fischer of Sports Illustrated:

Atlanta stills sound intent on keeping Paul Millsap, so Ilyasova will likely back him up. Ilyasova should work particularly well with Dwight Howard, whose interior play was a key factor in ushering in this stretch-four era by covering for the lighter power forward next to him.

In the last 21 months, Ilyasova has been traded five times: from the Bucks to the Pistons to the Magic to the Thunder to the 76ers and now to the Hawks. They can probably count on the veteran to settle in quickly as they try to improve their position in the middle of the Eastern Conference playoff race. Atlanta is fifth, closer to third than sixth.

Both Ilyasova and Splitter have expiring contracts. The advantage of Splitter, who has missed the Hawks’ last 90 games, is that his full compensation counts toward the floor apparently without Philadelphia actually having to play all of his salary.

Plus, those picks could help the 76ers in a season where they can win something meaningful — like the Hawks have decided this season is for them.

Report: Other NBA executives believe Pacers not seriously shopping Paul George

LONDON, ENGLAND - JANUARY 12:  Paul George #13 of the Indiana Pacers in action during the NBA match between Indiana Pacers and Denver Nuggets at the O2 Arena on January 12, 2017 in London, England.  (Photo by Dan Mullan/Getty Images)
Dan Mullan/Getty Images
2 Comments

The Pacers are reportedly shopping Paul George, trying to line up a trade if they can’t get him help in another deal.

But it’s hard to find anyone who believes Indiana is genuinely looking to trade George before the upcoming trade deadline.

David Aldridge of NBA.com:

If the Pacers are serious about trading George, they better convince other teams quickly. That’s the only way to draw out the best offers.

But it makes sense Indiana is only in the exploratory stage.

The Pacers — and only the Pacers — could offer George a designated-veteran-player contract extension (projected to be worth about $209 million over five years) this offseason if he makes an All-NBA team.

That’s probably a longshot. Kevin Durant, Kawhi Leonard and LeBron James are locks for three of the six forward spots. Anthony DavisJimmy ButlerDraymond Green and Giannis Antetokounmpo should also rank ahead of George. Gordon HaywardPaul MillsapKevin Love are firmly in the mix, too. That’s a lot of ground to make up and other contenders to fend off.

But it’s likely worth it for the Pacers to keep George past the deadline and let him try. The upside is so high.

If George doesn’t make an All-NBA team, Indiana could always trade him at any point before the next trade deadline. He could also qualify as a designated veteran player by making a 2017-18 All-NBA team and re-signing as a free agent in 2018, but by then, it’d be too late for the Pacers to trade him if they don’t have the major financial advantage.

At some point, Indiana could ask George to pledge to stay for his max, whatever that winds up being. That wouldn’t be binding, but his response could be telling.

For now, if I were the Pacers, I’d hope he makes All-NBA this year and dare him to reject the designated-veteran-player extension. If he qualifies and turns that down, that would absolutely be telling.

But I’d also be exploring the trade market now, hoping for an offer that knocks my socks off but more realistically gaining understanding for when dealing George becomes more logical.

Report: Clippers’ Chris Paul cleared, could play against Warriors on Thursday

Los Angeles Clippers' Chris Paul shoots as Portland Trail Blazers' Al-Farouq Aminu watches during the first half of an NBA preseason basketball game Thursday, Oct. 13, 2016, in Los Angeles. (AP Photo/Jae C. Hong)
AP Photo/Jae C. Hong
1 Comment

Chris Paul tore a ligament in his left thumb last month, and the Clippers announced he’d miss 6-8 weeks.

He could return just over five weeks after injury, when the Clippers face the Warriors on Thursday.

Clippers coach Doc Rivers, via Andrew Han of ESPN:

“He looked great. He went through the whole practice [on Tuesday]. You know, so it was good. Really good,” Rivers said before practice on Wednesday. “He could play tomorrow. I mean, I can’t tell you if he will or not, but he’s been cleared medically. But we just want to make sure that he’s comfortable playing.”

The Clippers have slid to fourth in the West, leading the fifth-place Jazz by just half a game. It’s probably too late to catch the third-place Rockets, who are five games up. But maintaining home-court advantage in the first round is important.

Paul should help.

The Clippers remain dangerous when healthy. They’ve outscored teams by 15.1 points per 100 possessions when Paul, Blake Griffin, DeAndre Jordan and J.J. Redick share the court. With those four, they score and defend at rates that would lead the league if it weren’t for Golden State’s historic offensive rating.