A detailed look at Nike Basketball’s Area 72 space from All-Star weekend in Houston

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Nike Basketball pulled out all the stops during All-Star weekend to showcase its extraterrestrial lineup of special edition kicks that would be worn by Kobe Bryant, LeBron James, and Kevin Durant during the NBA’s midseason exhibition.

Setting up shop inside the Houston Galleria mall, Nike created an Area 72 retail space that allowed fans to get the full space-age experience. It was impossible to miss the large black dome in the center of the mall’s lower level that housed the exhibit — it was eye-catching from above, and even at a distance.

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Once inside, fans enter a hallway with silver “space boot” versions of the shoes lining the walls, which leads them into the main area of the exhibit.

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After passing through the hallway, you find yourself in the center of things, where the real All-Star edition shoes are all on display. This was one of the cooler parts of the experience, where everyone entering received an access card with a unique code on it.

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Visitors walked around the exhibit where the shoes were encased in glass, and got to enter their code on a keypad. If the display read “access denied,” they didn’t win anything. But if it lit up with “access granted,” a key was revealed and they could unlock their size of the pair of shoes that they had just won.

One young man really wanted to win badly, and would rest his head against the display, eyes closed as he was deep in meditation (or perhaps prayer) before entering his code on the keypad. Unfortunately, he wasn’t among the chosen ones, and let out an exasperated yelp after being denied at all three tries.

There was plenty more detail to see, including video displays featuring Bryant, James, and Durant. Near the display’s exit was a customization booth, where merchandise that included socks, shirts, and track jackets could be special-ordered with various Area 72 design options. This was packed consistently throughout the weekend, and orders took between 1-2 hours to complete.

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Nike held player appearances at the space throughout the weekend, which included the three biggest names in the game whose shoes were prominently featured. The crowds were at times alost unmanageable, which speaks to the success of the space, as well as to the popularity of the NBA and the merchandise supporting the league fans love to watch.

During my visit, I caught up with Erick Goto, a member of the design team that created all of this. One of the more interesting things we discussed was how the design process for the All-Star edition shoes, as well as the theme that would carry the company’s vision throughout the weekend, was over a year in the making.

As we talked about all that went into the design process, Goto was like an actor who works on a film a year or more before it’s released, and then has to discuss it again after it’s become a distant part of his professional past.

“Up until a couple weeks, ago, I really didn’t know how excited to be about this whole thing,” he said. “But seeing all the images of how the space would look, I got so excited because you know, you’re working on it a year ago, and you’re done with that stuff. It was so long ago.”

Goto said the design team was surprised with how popular the space-age themes have become, beginning with the Galaxy editions that carried the 2012 All-Star weekend in Orlando through to the extraterrestrial theme that was omnipresent in Houston.

“We were surprised,” he said. “We definitely didn’t think that it would cause as much chaos as it did last year, but it’s great. And that’s kind of what pushes the creativity for the team. We’re always trying to make sure we deliver something special.”

The detail and design that was put into each player’s special edition shoe is truly something to behold, as was the retail space that came together for the All-Star weekend celebration. Seeing the space in its finished form made it well worth all the hard work the design team put into it, beginning more than 12 months before the final vision was realized.

“This totally made it worth it,” Goto said. “It totally brought a tear to my eye. People were down here a couple of days [before the opening] just sending me pictures of how the space was building out, and I was like, no way! I got totally excited. We worked on the product so long ago thinking, ‘it would be cool if they did this, or it would be cool if they did that.’ But they actually made everything happen.”


Nike Basketball Area 72 space at All-Star weekend in Houston

Jimmy Butler shows up in Minnesota wearing a fanny pack and holding a football (PHOTO)

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Jimmy Butler is now a member of the Minnesota Timberwolves, reunited with former Chicago Bulls head coach Tom Thibodeau. A draft day trade between the Bulls and the Timberwolves saw Butler head to Minnesota in exchange for the No. 7 pick in 2017 NBA Draft, Zach LaVine, and Kris Dunn.

Butler and Thibodeau get along quite well, and there’s little doubt Butler will be one of the league leaders in minutes played for the Timberwolves next season. With the trade finalized, Butler showed up in Minnesota this week alongside Thibodeau wearing a very Butler-esque outfit.

There’s no good way to describe it other than by looking at it.

Via Twitter:

The Bulls got hosed.

Big3 begins: 3-on-3 league has close games, not much Allen Iverson

AP
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NEW YORK (AP) Allen Iverson plans to be more spectator than scorer in the Big3.

The Iverson of old might be the only thing Ice Cube’s new 3-on-3 basketball venture can’t deliver.

The rapper-actor’s league of former NBA players got off to a strong start Sunday, with the first two games both decided on winning shots in front of 15,177 fans.

Iverson’s team won the third game, though as player-coach he only put himself in for 9 minutes. At 42 years old, the former NBA MVP said he doesn’t expect to be playing heavy minutes in the 10-game season.

“But I think the best part about this game here tonight and all the other games, it was exciting all throughout,” Iverson said. “It didn’t need Allen Iverson the player, per se.”

The quality of play was spotty, as players had to shake off sometimes years of rust. But it was certainly competitive.

“I think it’s going to be incredibly good. The games are exciting, the players are still talented and they’re fun to watch,” said Hall of Famer Clyde Drexler, who coached Power to a 62-58 victory over Tri State in the second game on DeShawn Stevenson’s 3-pointer.

Entertainers such as LL Cool J and NBA All-Star James Harden were in the crowd for the first two games before Iverson, the main attraction among players, took the court following a concert.

He may be the biggest name in the league, but his role on the court will be minor.

“I signed up to be a coach, player and captain. Coach part is going to go on throughout the game,” Iverson said. “Playing part is not going to be what you expect.

“You’re not going to see the Allen Iverson of old out there.”

He can’t be blamed, given the risk of injury for players way past their primes. Jason Williams, the flashy point guard nicknamed “White Chocolate,” went down with a right leg injury late in the opener, and Corey Maggette had to come out of the second game. Both were expected to be OK.

And that might not stop more players from wanting to play. Recently retired Paul Pierce was in the crowd and Andre Owens, the star of Iverson’s 3’s Company, said Kevin Garnett might want to play.

“Sky’s the limit. Obviously you see the debut,” Iverson said. “I didn’t even expect it to be like this, and then obviously guys that’s retired now, to see the outcome of this situation right here, probably are going to get that itch.”

Games are played to 60 points but teams have to win by two, and getting to 60 wasn’t enough in either of the first two games.

In the opener, Rashard Lewis made a three-point play with his team facing game point as 3 Headed Monsters edged Ghost Ballers 62-60.

The game has gimmicks – Lewis made the first 4-point shot and teams had 14 seconds to shoot. Team names included 3’s Company and Killer 3s and some players wore nicknames on their jerseys, with Jerome Williams going with “Junk Yard Dog” on his.

Cube vowed the games would be competitive – players are vying for a revenue share based on final league standings. There was pushing and shoving in the post and a few hard fouls, and the physicality and trash talk appeared to heat up as the games went on. With hand checking allowed, the games looked nothing like today’s NBA game.

“Some people like that style, some people don’t,” Trilogy’s Kenyon Martin said. “So we’re here to fill that void for the people that appreciate the way the game has been played forever, you know what I’m saying? Basketball is a contact sport.”

The eight-team league will play on 10 weekends, culminating with the Aug. 26 championship in Las Vegas. Games are shown on Monday nights on Fox Sports 1.

3 HEADED MONSTERS 62, GHOST BALLERS 60

The 3 Headed Monsters blew a late lead after Williams went down and the Ghost Ballers went ahead 60-59 before Lewis scored and drew a foul, making the free throw to finish the game.

Lewis finished with 27 points and former No. 1 pick Kwame Brown had 17 points and 13 rebounds for the 3 Headed Monsters. Ricky Davis led the Ghost Ballers with 23 points.

POWER 62, TRI STATE 58

Stevenson finished with 20 points for the Power, making five 3-pointers. Maggette scored 15 and Cuttino Mobley had 14.

Jermaine O’Neal scored 18 points for Tri State, coached by Hall of Famer Julius Erving. Mike James had 13 points and 12 rebounds.

3’S COMPANY 61, BALL HOGS 51

Andre Owens had 20 points and 15 rebounds for Iverson’s team. DerMarr Johnson added 14 points and Al Thornton scored 13.

Iverson finished 1 for 6 with two assists.

Rasual Butler made six 3-pointers and scored 22 points for the Ball Hogs. Derrick Byars chipped in 19.

TRILOGY 60, KILLER 3’s 45

Al Harrington scored 25 points as Trilogy cruised in the final game of the day. James White added 16.

Reggie Evans scored 18 and Stephen Jackson 17 for the losers.

Watch Draymond Green name all 34 players drafted before him in 2012 (VIDEO)

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Is Golden State Warriors star Draymond Green a petty guy? I will leave that for you to decide.

He is certainly determined, a characteristic that has led him and the Warriors to two championships in the last three seasons.

Green was famously a second round pick, drafted No. 35 overall in the 2012 NBA Draft. And according to the video I’m about to show you, Green can recite the name of every single player who was drafted before him in 2012.

No, seriously.

Via twitter:

This might be the best video I’ve ever put on this website.

DeMarcus Cousins has dropped a ton of weight this offseason already (PHOTO)

AP
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New Orleans Pelicans DeMarcus Cousins has been known to carry a bit of weight on his frame. He is currently listed at 6-foot-11 and 270 pounds.

It appears that last bit has significantly changed over the off-season.

Cousins has reportedly dropped quite a bit of weight during his off-season regimen, eating right and even hiring the personal trainer who made Julius Randle look so good in just a short amount of time for the Los Angeles Lakers.

Speaking to WDSU, Pelicans head coach Alvin Gentry Said cousins was primed to take a new role for the pelicans next season, taking on a bit of a ball handler role as a point center. That should be easily done now that cousins has gained a little bit of mobility by shedding some weight.

Via WDSU:

When I saw DeMarcus, his body looked great. He invited us to his house for lunch; he’s eating really healthy — he’s got a chef that he’s hired. I was really, really excited about what he’s taken from the standpoint of trying to get himself ready for the season and obviously he feels like this is a very important season for him.

Looking at Cousins’ Instagram, you can clearly see the results of his eating and training regimen. He looks damn near svelte.

The newly-formed Pelicans had a disappointing end to the season, but with more time together they will certainly be one of the teams to watch in the Western Conference.