A detailed look at Nike Basketball’s Area 72 space from All-Star weekend in Houston



Nike Basketball pulled out all the stops during All-Star weekend to showcase its extraterrestrial lineup of special edition kicks that would be worn by Kobe Bryant, LeBron James, and Kevin Durant during the NBA’s midseason exhibition.

Setting up shop inside the Houston Galleria mall, Nike created an Area 72 retail space that allowed fans to get the full space-age experience. It was impossible to miss the large black dome in the center of the mall’s lower level that housed the exhibit — it was eye-catching from above, and even at a distance.


Once inside, fans enter a hallway with silver “space boot” versions of the shoes lining the walls, which leads them into the main area of the exhibit.


After passing through the hallway, you find yourself in the center of things, where the real All-Star edition shoes are all on display. This was one of the cooler parts of the experience, where everyone entering received an access card with a unique code on it.


Visitors walked around the exhibit where the shoes were encased in glass, and got to enter their code on a keypad. If the display read “access denied,” they didn’t win anything. But if it lit up with “access granted,” a key was revealed and they could unlock their size of the pair of shoes that they had just won.

One young man really wanted to win badly, and would rest his head against the display, eyes closed as he was deep in meditation (or perhaps prayer) before entering his code on the keypad. Unfortunately, he wasn’t among the chosen ones, and let out an exasperated yelp after being denied at all three tries.

There was plenty more detail to see, including video displays featuring Bryant, James, and Durant. Near the display’s exit was a customization booth, where merchandise that included socks, shirts, and track jackets could be special-ordered with various Area 72 design options. This was packed consistently throughout the weekend, and orders took between 1-2 hours to complete.


Nike held player appearances at the space throughout the weekend, which included the three biggest names in the game whose shoes were prominently featured. The crowds were at times alost unmanageable, which speaks to the success of the space, as well as to the popularity of the NBA and the merchandise supporting the league fans love to watch.

During my visit, I caught up with Erick Goto, a member of the design team that created all of this. One of the more interesting things we discussed was how the design process for the All-Star edition shoes, as well as the theme that would carry the company’s vision throughout the weekend, was over a year in the making.

As we talked about all that went into the design process, Goto was like an actor who works on a film a year or more before it’s released, and then has to discuss it again after it’s become a distant part of his professional past.

“Up until a couple weeks, ago, I really didn’t know how excited to be about this whole thing,” he said. “But seeing all the images of how the space would look, I got so excited because you know, you’re working on it a year ago, and you’re done with that stuff. It was so long ago.”

Goto said the design team was surprised with how popular the space-age themes have become, beginning with the Galaxy editions that carried the 2012 All-Star weekend in Orlando through to the extraterrestrial theme that was omnipresent in Houston.

“We were surprised,” he said. “We definitely didn’t think that it would cause as much chaos as it did last year, but it’s great. And that’s kind of what pushes the creativity for the team. We’re always trying to make sure we deliver something special.”

The detail and design that was put into each player’s special edition shoe is truly something to behold, as was the retail space that came together for the All-Star weekend celebration. Seeing the space in its finished form made it well worth all the hard work the design team put into it, beginning more than 12 months before the final vision was realized.

“This totally made it worth it,” Goto said. “It totally brought a tear to my eye. People were down here a couple of days [before the opening] just sending me pictures of how the space was building out, and I was like, no way! I got totally excited. We worked on the product so long ago thinking, ‘it would be cool if they did this, or it would be cool if they did that.’ But they actually made everything happen.”

Nike Basketball Area 72 space at All-Star weekend in Houston

Byron Scott isn’t thinking about next year’s draft

Byron Scott

A month into the season, the Lakers the only team in the Western Conference that can absolutely be written out of any hopes of playoff contention. They’re in an awkward position with the upcoming draft: they still need talent long-term, and they owe their pick to the Sixers if it’s outside of the top three. Not surprisingly, Byron Scott isn’t thinking about it at all.

Via Mark Medina of the Los Angeles Daily News:

With the Lakers fielding the NBA’s second-worst record, how much effort will the franchise put in retaining its top-3 protected draft pick?

“I don’t think about that whatsoever,” Lakers coach Byron Scott said. “I probably won’t until April. That’s something I can’t control.”

The Lakers are in a precarious position. They appear likely bad enough to lose a lot of games. But will they lose enough to land in the top three? Otherwise, the Lakers owe Philadelphia their first-round pick as part of the Steve Nash trade.

“It’s impossible to think about the team, try to get our young guys better, the team better and also thinking about a pick,” Scott said. “That’s six months away and you might not even get it.”

Given Scott’s mentality, it’s not at all surprising that he isn’t thinking about the draft. But with his insistence on playing Kobe Bryant and Lou Williams more crunch-time minutes on this dismal Lakers team than D'Angelo Russell and Jordan Clarkson, it’s pretty laughable that he talks about wanting to develop their young players.

Scott may not be thinking about the draft, but with the position the franchise is in and the likelihood that they lose their pick, he should be.

Report: Jahlil Okafor stopped for driving 108 MPH three weeks ago

Jahlil Okafor, Derrick Favors

Jahlil Okafor‘s first month in the NBA has been eventful for all the wrong reasons. Early Thanksgiving morning, he was caught on video getting into a fight with a heckler in Boston. Then, a report surfaced of another altercation from October, in which Okafor apparently had a gun pulled on him. Now, Keith Pompey of the Philadelphia Inquirer reports that Okafor was recently pulled over in Philadelphia for driving 108 miles per hour:

Four sources independently confirmed to The Inquirer the 76ers center was pulled over on the Ben Franklin Bridge around three weeks ago for 108 miles per hour. Anything over 40 m.p.h. is considered reckless driving.

108 miles per hour in a 40-mile zone isn’t a minor speeding infraction—it’s incredibly dangerous. It might be possible to write off any of these incidents by themselves—particularly the one where he had a gun pulled on him, which doesn’t seem to have been his fault at all. But together, the Boston incident and this speeding report aren’t a good look at all for Okafor. He’s had a solid start to the year for the Sixers, but off the court has been another story.

Harrison Barnes could be out “a few weeks” with ankle injury

Harrison Barnes
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The Warriors’ Friday night 135-116 win over the Suns was bittersweet: Harrison Barnes suffered a sprained left ankle in the third quarter and left for the remainder of the game. He missed Saturday night’s blowout win over the Kings as well, which extended the Warriors’ best-ever start to the season to 18-0.

Warriors interim head coach Luke Walton didn’t have an answer for how long Barnes will be out, but he said it could be a few weeks.

Via’s Ethan Sherwood Strauss:

“He’s being evaluated [Saturday]. We haven’t gotten the results back yet,” interim head coach Luke Walton told reporters before Saturday’s game. “It’s all speculation. It could be a few weeks. It could be a week.

“We’re not going to rush him back because we want to be healthy for later in the season and we don’t want lingering injures, so we’ll have him take his time.”

Losing a starter is never good news, but the silver lining for the Warriors is that they have enough depth and enough of a cushion to be able to take their time and not rush Barnes back. Saturday night, Walton opted to keep Andre Iguodala in his usual sixth-man role and instead start the little-used Brandon Rush in Barnes’ place. Rush responded with a 16-point performance, shooting 4-of-5 from the three-point line. If they can keep getting that kind of production out of their reserves, the Warriors will be able to withstand the loss of Barnes just fine.

Emmanuel Mudiay with the no-look, behind-the-head assist (VIDEO)

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Emmanuel Mudiay is still a work in progress on the court — he’s a rookie, what did you expect? — but he has the court vision and flair you cannot teach.

As evidence, I present this pass from Saturday night, where in transition Mudiay goes with the no-look, behind-the-head dish to Darrell Arthur for the dunk.

The Nuggets dropped this game to the Mavericks 92-81 and have lost six in a row.