A detailed look at Nike Basketball’s Area 72 space from All-Star weekend in Houston

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Nike Basketball pulled out all the stops during All-Star weekend to showcase its extraterrestrial lineup of special edition kicks that would be worn by Kobe Bryant, LeBron James, and Kevin Durant during the NBA’s midseason exhibition.

Setting up shop inside the Houston Galleria mall, Nike created an Area 72 retail space that allowed fans to get the full space-age experience. It was impossible to miss the large black dome in the center of the mall’s lower level that housed the exhibit — it was eye-catching from above, and even at a distance.

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Once inside, fans enter a hallway with silver “space boot” versions of the shoes lining the walls, which leads them into the main area of the exhibit.

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After passing through the hallway, you find yourself in the center of things, where the real All-Star edition shoes are all on display. This was one of the cooler parts of the experience, where everyone entering received an access card with a unique code on it.

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Visitors walked around the exhibit where the shoes were encased in glass, and got to enter their code on a keypad. If the display read “access denied,” they didn’t win anything. But if it lit up with “access granted,” a key was revealed and they could unlock their size of the pair of shoes that they had just won.

One young man really wanted to win badly, and would rest his head against the display, eyes closed as he was deep in meditation (or perhaps prayer) before entering his code on the keypad. Unfortunately, he wasn’t among the chosen ones, and let out an exasperated yelp after being denied at all three tries.

There was plenty more detail to see, including video displays featuring Bryant, James, and Durant. Near the display’s exit was a customization booth, where merchandise that included socks, shirts, and track jackets could be special-ordered with various Area 72 design options. This was packed consistently throughout the weekend, and orders took between 1-2 hours to complete.

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Nike held player appearances at the space throughout the weekend, which included the three biggest names in the game whose shoes were prominently featured. The crowds were at times alost unmanageable, which speaks to the success of the space, as well as to the popularity of the NBA and the merchandise supporting the league fans love to watch.

During my visit, I caught up with Erick Goto, a member of the design team that created all of this. One of the more interesting things we discussed was how the design process for the All-Star edition shoes, as well as the theme that would carry the company’s vision throughout the weekend, was over a year in the making.

As we talked about all that went into the design process, Goto was like an actor who works on a film a year or more before it’s released, and then has to discuss it again after it’s become a distant part of his professional past.

“Up until a couple weeks, ago, I really didn’t know how excited to be about this whole thing,” he said. “But seeing all the images of how the space would look, I got so excited because you know, you’re working on it a year ago, and you’re done with that stuff. It was so long ago.”

Goto said the design team was surprised with how popular the space-age themes have become, beginning with the Galaxy editions that carried the 2012 All-Star weekend in Orlando through to the extraterrestrial theme that was omnipresent in Houston.

“We were surprised,” he said. “We definitely didn’t think that it would cause as much chaos as it did last year, but it’s great. And that’s kind of what pushes the creativity for the team. We’re always trying to make sure we deliver something special.”

The detail and design that was put into each player’s special edition shoe is truly something to behold, as was the retail space that came together for the All-Star weekend celebration. Seeing the space in its finished form made it well worth all the hard work the design team put into it, beginning more than 12 months before the final vision was realized.

“This totally made it worth it,” Goto said. “It totally brought a tear to my eye. People were down here a couple of days [before the opening] just sending me pictures of how the space was building out, and I was like, no way! I got totally excited. We worked on the product so long ago thinking, ‘it would be cool if they did this, or it would be cool if they did that.’ But they actually made everything happen.”


Nike Basketball Area 72 space at All-Star weekend in Houston

Report: Pelicans have discussed offering DeMarcus Cousins less than max over 2-3 years

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Last month, Anthony Davis said he heard DeMarcus Cousins planned to re-sign with the Pelicans. Cousins was out a torn Achilles, and New Orleans was rolling with Davis playing more center. But New Orleans’ ceiling looked higher with Cousins, and Davis made clear he wanted to keep Cousins – in itself a big deal. More important than keeping Cousins is keeping Davis, which requires keeping Davis happy.

Then, the Pelicans swept the Trail Blazers, becoming the lowest seed to sweep a first-round series.

Is everyone still sure Cousins warrants a max contract, which projects to be worth about $176 million over five years?

Zach Lowe of ESPN:

The Pelicans have broached internally the idea of offering Cousins a two- or three-year deal at less than the max, per sources familiar with the discussions. I would not expect that to go over well with Cousins’ camp. But the Pelicans have the dual leverage of winning without Cousins and a tepid market for him.

Only a half-dozen or so teams have max-level space this season, and most won’t pursue Cousins at that level, sources say.

I wouldn’t be surprised if the Pelicans leaked this to test the waters. Word will get back to Cousins, and they can gauge how strenuously he objects. If they want, they can deny ever considering this and try to avoid offending Cousins.

But New Orleans has leverage.

It will be a tight market. Many of the teams with significant cap space are young and rebuilding, and they won’t want Cousins’ attitude. Even teams ready to win might not bring him into the locker room. Returning from a torn Achilles – hard for any player – will be especially difficult for the 6-foot-11, 270-pound Cousins.

That said, Cousins has leverage on the Pelicans, too. He’s extremely talented, and players that talented are hard to come by. New Orleans would still essentially be capped out if he walked, left with only the mid-level exception to replace him. Cousins and Davis play well together, and Davis – who can become an unrestricted free agent in 2020 – wants Cousins around.

Confronted with a similar situation with Jrue Holiday last summer – capped out and no mechanism to adequately replace him – the Pelicans spent big. But Holiday wasn’t hurt and didn’t have any fit concerns with Davis.

For New Orleans, it’s clearly worth securing the 27-year-old Cousins for the next couple years. The upside is too high. But, especially given the injury, guaranteeing him money into his 30s is undesirable.

On the flip side, Cousins should want long-term security. This might be his last chance to get it.

So, maybe both the Pelicans and Cousins can meet in the middle. But finding that point is never simple.

Judge grills Suge Knight – facing murder charge – on NBA-champion pick (Rockets)

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Suge Knight is facing a murder, threat and robbery charges in three separate cases.

The former rap mogul was in court yesterday to set a trial date for the murder charge.

Marisa Gerber of the Los Angeles Times:

A few minutes later, during a separate hearing in the criminal threats proceeding, another judge asked Knight to return to his courtroom in May. The judge then turned to Knight, asking who he thought would win the NBA playoffs.

“At this time…” Knight said, before the judge cut him off, saying he wanted a once-and-for-all answer.

“Houston,” Knight responded.

“Alright, Houston. Good pick,” the judge said.

Knight smiled.

What?

Milwaukee taco restaurant releases security footage showing manager greeting Giannis Antetokounmpo

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Shortly after Giannis Antetokounmpo led the Bucks to a Game 4 win over the Celtics on Sunday, someone eating at a Milwaukee taco restaurant tweeted a photo of the Greek Freak waiting for a table. According to the tweeter, nobody helped Antetokounmpo at all.

The picture went viral.

But!

The restaurant claims a manager greeted Antetokounmpo and released surveillance footage to prove it:

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“We appreciate everyone’s passion for treating Giannis and all customers with great customer service,” Monday’s follow-up read. “It is something we strive to do every day. We reviewed the entryway footage from last night, and we are proud to reaffirm that Giannis was promptly greeted by our manager and told the wait time. Giannis has been a customer many times and he has graciously accepted our apology for not being able to seat him and other customers more quickly last night.  Our focus is now on supporting our team on this playoff run. Go Bucks.”

The release concluded with the hashtag #TacoBoutAMisunderstanding.

TacoBoutAMisunderstanding, indeed.

For his part, Antetokounmpo never griped publicly about the taco restaurant. The wait was longer then he wanted so he went elsewhere.

He has more important issues to focus on – like Game 5 in Boston tonight.

Kevin Durant: Liking anti-Russell Westbrook Instagram comment was ‘total accident’

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Kevin Durant liked an Instagram comment critical of Russell Westbrook.

Here we go again?

Royce Young of ESPN:

I’m not inside Durant’s mind. He could be lying to cover another burner Instagram snafu.

But I tend to believe him. It’s easy enough to accidentally click like, and the greater context is on his side.

Durant has always tried to downplay a feud with Westbrook. Even at the personal rivalry’s peak, Durant just seemed as if he wanted Westbrook to like him. So, it’s nearly impossible to believe Durant – even for a button-pushing moment – wanted to publicly slight Westbrook.

But maybe Durant wanted quiresultan or some other alter-ego to do so? Maybe, as beaten down as he looked by the controversy over those deleted tweets last summer, Durant didn’t learn his lesson and still uses burner accounts. I certainly wouldn’t rule that out.

Again, though, this would be a weird message. Last summer’s deleted tweets praised Westbrook while slamming the rest of the Thunder. Durant was going to have a burner account take the opposite stance now? That doesn’t really add up.