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A detailed look at Nike Basketball’s Area 72 space from All-Star weekend in Houston

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Nike Basketball pulled out all the stops during All-Star weekend to showcase its extraterrestrial lineup of special edition kicks that would be worn by Kobe Bryant, LeBron James, and Kevin Durant during the NBA’s midseason exhibition.

Setting up shop inside the Houston Galleria mall, Nike created an Area 72 retail space that allowed fans to get the full space-age experience. It was impossible to miss the large black dome in the center of the mall’s lower level that housed the exhibit — it was eye-catching from above, and even at a distance.

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Once inside, fans enter a hallway with silver “space boot” versions of the shoes lining the walls, which leads them into the main area of the exhibit.

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After passing through the hallway, you find yourself in the center of things, where the real All-Star edition shoes are all on display. This was one of the cooler parts of the experience, where everyone entering received an access card with a unique code on it.

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Visitors walked around the exhibit where the shoes were encased in glass, and got to enter their code on a keypad. If the display read “access denied,” they didn’t win anything. But if it lit up with “access granted,” a key was revealed and they could unlock their size of the pair of shoes that they had just won.

One young man really wanted to win badly, and would rest his head against the display, eyes closed as he was deep in meditation (or perhaps prayer) before entering his code on the keypad. Unfortunately, he wasn’t among the chosen ones, and let out an exasperated yelp after being denied at all three tries.

There was plenty more detail to see, including video displays featuring Bryant, James, and Durant. Near the display’s exit was a customization booth, where merchandise that included socks, shirts, and track jackets could be special-ordered with various Area 72 design options. This was packed consistently throughout the weekend, and orders took between 1-2 hours to complete.

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Nike held player appearances at the space throughout the weekend, which included the three biggest names in the game whose shoes were prominently featured. The crowds were at times alost unmanageable, which speaks to the success of the space, as well as to the popularity of the NBA and the merchandise supporting the league fans love to watch.

During my visit, I caught up with Erick Goto, a member of the design team that created all of this. One of the more interesting things we discussed was how the design process for the All-Star edition shoes, as well as the theme that would carry the company’s vision throughout the weekend, was over a year in the making.

As we talked about all that went into the design process, Goto was like an actor who works on a film a year or more before it’s released, and then has to discuss it again after it’s become a distant part of his professional past.

“Up until a couple weeks, ago, I really didn’t know how excited to be about this whole thing,” he said. “But seeing all the images of how the space would look, I got so excited because you know, you’re working on it a year ago, and you’re done with that stuff. It was so long ago.”

Goto said the design team was surprised with how popular the space-age themes have become, beginning with the Galaxy editions that carried the 2012 All-Star weekend in Orlando through to the extraterrestrial theme that was omnipresent in Houston.

“We were surprised,” he said. “We definitely didn’t think that it would cause as much chaos as it did last year, but it’s great. And that’s kind of what pushes the creativity for the team. We’re always trying to make sure we deliver something special.”

The detail and design that was put into each player’s special edition shoe is truly something to behold, as was the retail space that came together for the All-Star weekend celebration. Seeing the space in its finished form made it well worth all the hard work the design team put into it, beginning more than 12 months before the final vision was realized.

“This totally made it worth it,” Goto said. “It totally brought a tear to my eye. People were down here a couple of days [before the opening] just sending me pictures of how the space was building out, and I was like, no way! I got totally excited. We worked on the product so long ago thinking, ‘it would be cool if they did this, or it would be cool if they did that.’ But they actually made everything happen.”


Nike Basketball Area 72 space at All-Star weekend in Houston

Jose Calderon retires from Spanish national team

RIO DE JANEIRO, BRAZIL - AUGUST 11:  Jose Calderon #8 of Spain moves the ball against Nigeria during the Men's Basketball - Preliminary Round Group B Nigeria vs Spain on Day 6 of the Rio 2016 Olympic Games at Carioca Arena 1 on August 11, 2016 in Rio de Janeiro, Brazil.  (Photo by Tom Pennington/Getty Images)
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Jose Calderon has won three Olympic medals – silver in 2008 and 2012 and bronze this year.

Just three men’s basketball players have won more:

  • Carmelo Anthony (three golds and a bronze for Team USA)
  • Gennady Volnov (a gold,* two silvers and a bronze for the Soviet Union)
  • Sergey Belov (a gold* and three bronzes for the Soviet Union)

Calderon, who turns 35 next month, won’t catch them.

O. Cauchi of Sportando:

Veteran point guard Jose Calderon has officially announced his retirement from Spanish NT.

Calderon barely played in Rio. Spain is stacked at point guard with Sergio Rodriguez, Ricky Rubio and Sergio Llull.

The Lakers aren’t as deep at the position with D'Angelo Russell and Marcelo Huertas. Calderon might have a bigger impact in Los Angeles – especially if he’s not saving himself for Eurobasket 2017.

Craig Sager, awaiting another bone-marrow transplant, says ‘I continue to live life full of love and full of fun the only way I know how’

LOS ANGELES, CA - JULY 13:  Honoree Craig Sager accepts the Jimmy V Award for Perserverance onstage during the 2016 ESPYS at Microsoft Theater on July 13, 2016 in Los Angeles, California.  (Photo by Kevin Winter/Getty Images)
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Craig Sager skipped the Rio Olympics to prepare for a bone-marrow transplant.

As he awaits that procedure, the famed sideline reporter provided an update on his outlook.

Sager, via I.J. Rosenberg at AJC.com:

“I have met life’s challenges by climbing the Great Wall of China, riding with the bulls in Pamplona, sailing the Pacific Ocean with Ted Turner, jumping out of airplanes over Kansas, hang gliding off the cliffs of Mexico, bungee jumping atop a tower in San Antonio, and swimming with the sharks in the Caribbean.

“I have run the bases with Hank Aaron after No. 715, thrown out the first pitch at Wrigley Field, graced the cover of ‘Sports Illustrated’, and received the Jimmy V perseverance Award at the ESPY’s. I have covered eight Olympiads, dozens of Super Bowls, 24 Masters, and NBA games too numerous to count.

“I continue to live life full of love and full of fun the only way I know how.”

Fight on, Craig.

Report: Pistons signing Trey Freeman to partially guaranteed contract

NEW YORK, NY - MARCH 31:  Trey Freeman #20 of the Old Dominion Monarchs shoots between Reid Travis #22  and Anthony Brown #21 of the Stanford Cardinal during the NIT Championship semifinals at Madison Square Garden on March 31, 2015 in New York City.  (Photo by Jeff Zelevansky/Getty Images)
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The Pistons will start Reggie Jackson at point guard, and they signed Ish Smith to provide better backup at the position.

The competition for the third point guard spot is heating up.

With Lorenzo Brown and Ray McCallum already signed to unguaranteed deals, Detroit is adding undrafted Old Dominion guard Trey Freeman.

Michael Scotto of Sheridan Hoops:

The Pistons have just 14 players – one shy of the regular-season roster limit – with guaranteed salaries. The final spot will very likely go to a point guard.

Brown and McCallum should be favored in the competition, because they’re more NBA-ready. A president/coach, Stan Van Gundy is more prone to covet the player who can step in immediately.

Freeman’s partial guarantee is likely designed to entice him to play in the D-League for a low base salary. The Pistons can waive him in the preseason and then assign his D-League rights to their affiliate, though he’d become an NBA free agent.

Freeman is working to become a better distributor after playing as a go-to scorer in college. A solid mid-range shooter, he must extend his range beyond the arc. It’d also help if he got to the rim more, and it seems he has the bounce to do that.

For an undrafted player, he has nice tools. They’ll probably just need to be refined in the D-League.

But even if that’s the intention, Freeman at least gives himself a chance first of upsetting Brown and McCallum in the race for third point guard.

Watch the New York Knicks top 10 plays of last season

New York Knicks forward Kristaps Porzingis (6) gets a high five from forward Carmelo Anthony (7) during the fourth quarter of an NBA basketball game against the Charlotte Hornets, Tuesday, Nov. 17, 2015, in New York.  The Knicks won 102-94. (AP Photo/Julie Jacobson)
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With 32 wins and missing the playoffs, last season wasn’t exactly what the Knicks hoped for. However, last season also came with hope in the form of Kristaps Porzingis.

And there were highlights. Check out the team’s Top 10 plays, courtesy NBA.com.

It starts with some Derrick Williams moments, and ends with a Jose Calderon game winner, but there are moments from players the fans actually like in between.