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A detailed look at Nike Basketball’s Area 72 space from All-Star weekend in Houston

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Nike Basketball pulled out all the stops during All-Star weekend to showcase its extraterrestrial lineup of special edition kicks that would be worn by Kobe Bryant, LeBron James, and Kevin Durant during the NBA’s midseason exhibition.

Setting up shop inside the Houston Galleria mall, Nike created an Area 72 retail space that allowed fans to get the full space-age experience. It was impossible to miss the large black dome in the center of the mall’s lower level that housed the exhibit — it was eye-catching from above, and even at a distance.

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Once inside, fans enter a hallway with silver “space boot” versions of the shoes lining the walls, which leads them into the main area of the exhibit.

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After passing through the hallway, you find yourself in the center of things, where the real All-Star edition shoes are all on display. This was one of the cooler parts of the experience, where everyone entering received an access card with a unique code on it.

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Visitors walked around the exhibit where the shoes were encased in glass, and got to enter their code on a keypad. If the display read “access denied,” they didn’t win anything. But if it lit up with “access granted,” a key was revealed and they could unlock their size of the pair of shoes that they had just won.

One young man really wanted to win badly, and would rest his head against the display, eyes closed as he was deep in meditation (or perhaps prayer) before entering his code on the keypad. Unfortunately, he wasn’t among the chosen ones, and let out an exasperated yelp after being denied at all three tries.

There was plenty more detail to see, including video displays featuring Bryant, James, and Durant. Near the display’s exit was a customization booth, where merchandise that included socks, shirts, and track jackets could be special-ordered with various Area 72 design options. This was packed consistently throughout the weekend, and orders took between 1-2 hours to complete.

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Nike held player appearances at the space throughout the weekend, which included the three biggest names in the game whose shoes were prominently featured. The crowds were at times alost unmanageable, which speaks to the success of the space, as well as to the popularity of the NBA and the merchandise supporting the league fans love to watch.

During my visit, I caught up with Erick Goto, a member of the design team that created all of this. One of the more interesting things we discussed was how the design process for the All-Star edition shoes, as well as the theme that would carry the company’s vision throughout the weekend, was over a year in the making.

As we talked about all that went into the design process, Goto was like an actor who works on a film a year or more before it’s released, and then has to discuss it again after it’s become a distant part of his professional past.

“Up until a couple weeks, ago, I really didn’t know how excited to be about this whole thing,” he said. “But seeing all the images of how the space would look, I got so excited because you know, you’re working on it a year ago, and you’re done with that stuff. It was so long ago.”

Goto said the design team was surprised with how popular the space-age themes have become, beginning with the Galaxy editions that carried the 2012 All-Star weekend in Orlando through to the extraterrestrial theme that was omnipresent in Houston.

“We were surprised,” he said. “We definitely didn’t think that it would cause as much chaos as it did last year, but it’s great. And that’s kind of what pushes the creativity for the team. We’re always trying to make sure we deliver something special.”

The detail and design that was put into each player’s special edition shoe is truly something to behold, as was the retail space that came together for the All-Star weekend celebration. Seeing the space in its finished form made it well worth all the hard work the design team put into it, beginning more than 12 months before the final vision was realized.

“This totally made it worth it,” Goto said. “It totally brought a tear to my eye. People were down here a couple of days [before the opening] just sending me pictures of how the space was building out, and I was like, no way! I got totally excited. We worked on the product so long ago thinking, ‘it would be cool if they did this, or it would be cool if they did that.’ But they actually made everything happen.”


Nike Basketball Area 72 space at All-Star weekend in Houston

Steve Kerr admits trying pot to deal with back pain, says leagues should treat it like alcohol

OAKLAND, CA - JUNE 19:  Steve Kerr of the Golden State Warriors speaks to members of the media after being defeated by the Cleveland Cavaliers in Game 7 of the 2016 NBA Finals at ORACLE Arena on June 19, 2016 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Thearon W. Henderson/Getty Images)
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There are some inevitable changes to the American culture as the younger generation takes over from the old, things the march of time and demographics will change in spite of the beliefs and  frustration of older generations.

The legalization of marijuana use is one of them. The question is not if, but when?

Marijuana use in California was legalized in the November election, but it had been legal for medicinal use for years (under certain guidelines, such as a doctor’s prescription).

Steve Kerr has been living in California for years — he was based out of San Diego while working for TNT as an analyst, now as the Warriors’ coach he obviously lives in the Bay Area. He’s also been dealing with chronic back pain, which has required surgeries — that’s why he missed the first half of last season.

In a podcast with Monte Poole of CSNBayArea.com, Kerr admitted he tried marijuana to deal with his chronic back pain.

“I guess maybe I could even get in some trouble for this, I’ve actually tried it twice during the last year-and-a-half when I’ve been going through this chronic pain that I’ve been dealing with, and (I did) a lot of research, a lot of advice from people, and I don’t know if I would have failed a (league) drug test, if I’m subject to a drug test, or any laws from the NBA. But I tried it and it didn’t help at all, but it’s worth it because I’m searching for answers on pain. But I’ve tried pain killers and drugs of other kinds and those have been worse.”

Kerr also said he hopes the NBA and other professional sports leagues come around to treating marijuana as they do alcohol.

“I’m not a pot person… I tried it a few times and it didn’t agree with me at all. I’m not the expert on this. But I do know this: if you’re an NFL player, and you have a lot of pain, I don’t think there’s any question that pot is better for your body than Vicodin. And yet, athletes everywhere are prescribed Vicodin like it’s vitamin C, like it’s no big deal. There’s this perception in our country that over-the-counter drugs are fine but pot is bad. I think that’s changing, you’re seeing a change in these laws.. including California. But I would just hope that sports leagues are able to look past the perception. I’m sure the NFL is worried their fans are going to say “all the players are pot heads…” but I would hope the league comes to its senses rather than see these guys get hooked on pain killers.”

Kerr shouldn’t worry. The times, they are a changin’.

Report: Nets sign Donatas Motiejunas to four-year $37 million offer, Rockets have three days to match

Donatas Motiejunas, Kenneth Faried
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The Houston Rockets’ hand has been forced.

They had reportedly offered Donatas Motiejunas $7 million a year in a short-term deal, but pulled the offer after he didn’t sign before the date that would make him eligible to be traded this season.  Since then, the Nets — a team trying to rebuild but stripped of picks and assets — considered making a gamble on him.

Friday they did.

On paper, Motiejunas is a good fit with the Mike D’Antoni Rockets. Two seasons ago he shot 36.8 percent from three, and it is easy to see where in the transition scrambles that the Rockets’ offense creates he could run to the arc or post up smaller defenders inside early in the clock. He could be a nice reserve big in Houston.

Which is why they likely match. But now the clock is ticking.

Report: No additional fine, punishment for Draymond Green after kicking flagrant

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Draymond Green picked up a flagrant foul after flailing his legs – this time catching James Harden in the face — and once again it’s become the topic of the day in the NBA.

If you didn’t see it (video above), Kevin Durant missed a three and Green made a good hustle play to get the offensive board and go back up, where he was fouled by James Harden. The foul threw Green off-balance and, as he does, he flailed his legs up, and his right leg caught Harden in the face. The replay center reviewed the play and called the original common foul on Harden, but a Flagrant 1 on Green for the kick. It mattered because it was overtime of a close game and that both evened out the free throws and gave Houston the ball again.

However, the league didn’t see this as the kind of intentional, malicious foul that gets extra attention, according to Chris Haynes of ESPN.

That outcome seems about right to me. This was not the Steven Adams situation. Green went up, was fouled by Harden which did disrupt his balance, and he threw his leg up. Whether he did that intentionally, just instinctively looking to draw a foul, or if it was simply a move to keep his balance is irrelevant — he got his foot up high enough to hit James Harden in the face, that’s a flagrant foul. It wasn’t severe enough to warrant a suspension or fine in my opinion, but players are responsible for their bodies on the court and if you kick a guy in the face that comes with consequences. Like a high boot in soccer, there is no room for debate here.

Is Green being watched for this more than other players? Duh. Of course he is, this is seven incidents I can think of without bothering to go to Google. Yes, other players do it too, but Green has the reputation. And the league is cracking down on it. Hence the flagrant.

PBT Extra: Cavaliers hit mini-malaise, schedule maker isn’t helping things

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The Cleveland Cavaliers have gotten smacked around two games in a row — first in Milwaukee and then by the Los Angeles Clippers on nationwide television — and they haven’t shown a lot of fight in either. Before that they had to come from behind and barely beat the Sixers. That’s an aberration, a championship hangover, we know the Cavaliers have fight — they came back from down 3-1 in the Finals. But they are in a mini-slump.

The schedule maker isn’t making things easier — they have a back-to-back against the Bulls the night after that big Clippers game. Then the Cavs get a couple of days off and travel to Toronto.

The Clippers had to play Friday in New Orleans. Houston won a dramatic game against Golden State Thursday in double OT, then has to play Denver the next night.

It all comes together in this latest PBT Extra.