A detailed look at Nike Basketball’s Area 72 space from All-Star weekend in Houston

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Nike Basketball pulled out all the stops during All-Star weekend to showcase its extraterrestrial lineup of special edition kicks that would be worn by Kobe Bryant, LeBron James, and Kevin Durant during the NBA’s midseason exhibition.

Setting up shop inside the Houston Galleria mall, Nike created an Area 72 retail space that allowed fans to get the full space-age experience. It was impossible to miss the large black dome in the center of the mall’s lower level that housed the exhibit — it was eye-catching from above, and even at a distance.

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Once inside, fans enter a hallway with silver “space boot” versions of the shoes lining the walls, which leads them into the main area of the exhibit.

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After passing through the hallway, you find yourself in the center of things, where the real All-Star edition shoes are all on display. This was one of the cooler parts of the experience, where everyone entering received an access card with a unique code on it.

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Visitors walked around the exhibit where the shoes were encased in glass, and got to enter their code on a keypad. If the display read “access denied,” they didn’t win anything. But if it lit up with “access granted,” a key was revealed and they could unlock their size of the pair of shoes that they had just won.

One young man really wanted to win badly, and would rest his head against the display, eyes closed as he was deep in meditation (or perhaps prayer) before entering his code on the keypad. Unfortunately, he wasn’t among the chosen ones, and let out an exasperated yelp after being denied at all three tries.

There was plenty more detail to see, including video displays featuring Bryant, James, and Durant. Near the display’s exit was a customization booth, where merchandise that included socks, shirts, and track jackets could be special-ordered with various Area 72 design options. This was packed consistently throughout the weekend, and orders took between 1-2 hours to complete.

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Nike held player appearances at the space throughout the weekend, which included the three biggest names in the game whose shoes were prominently featured. The crowds were at times alost unmanageable, which speaks to the success of the space, as well as to the popularity of the NBA and the merchandise supporting the league fans love to watch.

During my visit, I caught up with Erick Goto, a member of the design team that created all of this. One of the more interesting things we discussed was how the design process for the All-Star edition shoes, as well as the theme that would carry the company’s vision throughout the weekend, was over a year in the making.

As we talked about all that went into the design process, Goto was like an actor who works on a film a year or more before it’s released, and then has to discuss it again after it’s become a distant part of his professional past.

“Up until a couple weeks, ago, I really didn’t know how excited to be about this whole thing,” he said. “But seeing all the images of how the space would look, I got so excited because you know, you’re working on it a year ago, and you’re done with that stuff. It was so long ago.”

Goto said the design team was surprised with how popular the space-age themes have become, beginning with the Galaxy editions that carried the 2012 All-Star weekend in Orlando through to the extraterrestrial theme that was omnipresent in Houston.

“We were surprised,” he said. “We definitely didn’t think that it would cause as much chaos as it did last year, but it’s great. And that’s kind of what pushes the creativity for the team. We’re always trying to make sure we deliver something special.”

The detail and design that was put into each player’s special edition shoe is truly something to behold, as was the retail space that came together for the All-Star weekend celebration. Seeing the space in its finished form made it well worth all the hard work the design team put into it, beginning more than 12 months before the final vision was realized.

“This totally made it worth it,” Goto said. “It totally brought a tear to my eye. People were down here a couple of days [before the opening] just sending me pictures of how the space was building out, and I was like, no way! I got totally excited. We worked on the product so long ago thinking, ‘it would be cool if they did this, or it would be cool if they did that.’ But they actually made everything happen.”


Nike Basketball Area 72 space at All-Star weekend in Houston

Manu Ginobili receives standing ovation upon exiting what may be his final game

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Manu Ginobili is a four-time NBA champion, a two-time All-NBA player,  two-time All-Star, and a Sixth Man of the Year.

He’s also the most popular Spur of his generation — walk around San Antonio, even at the peak of the Spurs runs, and you saw more Ginobili jerseys than Duncan or Parker or Robinson or anyone else. Ginobili is beloved.

When he was taken out near the end of Game 4, maybe his final game as a Spur, the fans erupted into a standing ovation (joined by Stephen Curry, who stepped away from the free throw line to let the moment happen).

Ginobili hinted during the season this would be his last, but has said repeatedly during the playoffs he didn’t know what he would do during the season. He looked like he had game left in the tank during the Western Conference Finals (he had 15 points in Game 4 and was one of the Spurs best players in the series). The question is, at age 40 next season, will he want to go through all the work it takes to get physically ready for the next season.

Warriors take control early, hold off Spurs to sweep series, advance to NBA Finals

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This series was decided early in the second half of Game 1, when Kawhi Leonard’s ankle rolled. He never got back on the court in the next three games, the Spurs were +21 when he was on in that first game and -85 the rest of the way. Without his defense on one end and shot creation on the other the Spurs could not match up.

The Spurs didn’t play like it was over Monday night — while the Warriors would hit threes and go on runs, the Spurs would answer back never let them completely pull away. They got buckets from Kyle Anderson (20 points off the bench) and 15 from Manu Ginobili in what may have been his final NBA game (he got the start, and the crowd erupted when he was taken out near the end).

It wasn’t enough. The Golden State Warriors were the better team — maybe even if Leonard had played — and they were in control of this game the entire way, getting 36 points from Stephen Curry and 29 from Kevin Durant.

The Warriors went on to win 125-110 and sweep the Spurs 4-0. Golden State swept through the West undefeated at 12-0, and they will take on the winner of the East (we all know it will be Cleveland). The Finals don’t begin until June 1.

This is the Warriors third straight trip to the Finals.

“Our chemistry is getting better and better,” Durant said after the game. “We’re going to need it even more in the next series, whoever we play, we’re just looking forward to it. I’m glad we got this done.”

There was a lot of respect between the teams after the series, particularly for Ginobili.

“Somebody I grew up watching, amazing competitor, even more fun playing against him,” Durant said after the game. “I got nothing but love and respect for him, plus he wear my shoes every year so that’s a plus. He was phenomenal this series.”

There also was a feeling among fans that we were robbed of a good series by the injury to Leonard (and the cheap play by Zaza Pachulia that caused it). Without Leonard (and Tony Parker) the Spurs struggled to create shots and generate consistent offense against a stout Warriors defense.

It was evident at the start of Game 4. San Antonio opened game 3-of-16 shooting, but the bigger issue is they went 1-of-8 in the paint against a Warriors team that started small (Patrick McCaw instead of JaVale McGee). Meanwhile, the Spurs were 7-of-7 in the paint to start the game. That is why the Warriors raced out to a quick 12 point lead midway through the first quarter.

The game hung around the 10-point era until an 11-0 Warriors run midway through the second quarter. The Spurs kept fighting, they had 13 more shots than the Warriors in the first half — thanks to 9 Golden State turnovers and 8 San Antonio offensive boards — but the Spurs shot 34.5 percent in the first half, and it wasn’t enough because the Warriors shot 60 percent. The Warriors shot 74 percent (14-of-19) in the second quarter. Because of that it was Warriors 65, Spurs 51 at the half, and Curry and Durant each had 18 for Golden State; Kyle Anderson has 10 points to lead the Spurs.

The second half saw the lead bounce between 10 and 20 most of the time, the Spurs would make a little run and the Warriors would answer with some crisp ball movement and a three. Curry was 5-of-13 from three on the night to lead the way.

Draymond Green added 16 points, 8 rebounds and 8 assists for the Warriors.

Now the Warriors get more than a week off to rest and prepare for the Finals.

Kevin Durant blocks Dejounte Murray twice on one shot (VIDEO)

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Kevin Durant was doing it all in the first half — he had 18 points to lead the Warriors (tied with Stephen Curry) and was making plays all over the court.

That includes racing back on this play and blocking Dejounte Murray‘s layup. Twice. On one shot.

The Warriors have led by 20 and been in control through the start of the third quarter. KD was at the heart of that.

Draymond Green flops to sell call, Gregg Popovich just laughs

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That was a foul. Jonathan Simmons caught Draymond Green in the face as he reached in.

But the delayed then overly-dramatic reaction by Green is a classic flop.

We’ll see if the NBA fined Green for this, but Spurs’ coach Gregg Popovich was amused.