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A detailed look at Nike Basketball’s Area 72 space from All-Star weekend in Houston

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Nike Basketball pulled out all the stops during All-Star weekend to showcase its extraterrestrial lineup of special edition kicks that would be worn by Kobe Bryant, LeBron James, and Kevin Durant during the NBA’s midseason exhibition.

Setting up shop inside the Houston Galleria mall, Nike created an Area 72 retail space that allowed fans to get the full space-age experience. It was impossible to miss the large black dome in the center of the mall’s lower level that housed the exhibit — it was eye-catching from above, and even at a distance.

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Once inside, fans enter a hallway with silver “space boot” versions of the shoes lining the walls, which leads them into the main area of the exhibit.

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After passing through the hallway, you find yourself in the center of things, where the real All-Star edition shoes are all on display. This was one of the cooler parts of the experience, where everyone entering received an access card with a unique code on it.

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Visitors walked around the exhibit where the shoes were encased in glass, and got to enter their code on a keypad. If the display read “access denied,” they didn’t win anything. But if it lit up with “access granted,” a key was revealed and they could unlock their size of the pair of shoes that they had just won.

One young man really wanted to win badly, and would rest his head against the display, eyes closed as he was deep in meditation (or perhaps prayer) before entering his code on the keypad. Unfortunately, he wasn’t among the chosen ones, and let out an exasperated yelp after being denied at all three tries.

There was plenty more detail to see, including video displays featuring Bryant, James, and Durant. Near the display’s exit was a customization booth, where merchandise that included socks, shirts, and track jackets could be special-ordered with various Area 72 design options. This was packed consistently throughout the weekend, and orders took between 1-2 hours to complete.

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Nike held player appearances at the space throughout the weekend, which included the three biggest names in the game whose shoes were prominently featured. The crowds were at times alost unmanageable, which speaks to the success of the space, as well as to the popularity of the NBA and the merchandise supporting the league fans love to watch.

During my visit, I caught up with Erick Goto, a member of the design team that created all of this. One of the more interesting things we discussed was how the design process for the All-Star edition shoes, as well as the theme that would carry the company’s vision throughout the weekend, was over a year in the making.

As we talked about all that went into the design process, Goto was like an actor who works on a film a year or more before it’s released, and then has to discuss it again after it’s become a distant part of his professional past.

“Up until a couple weeks, ago, I really didn’t know how excited to be about this whole thing,” he said. “But seeing all the images of how the space would look, I got so excited because you know, you’re working on it a year ago, and you’re done with that stuff. It was so long ago.”

Goto said the design team was surprised with how popular the space-age themes have become, beginning with the Galaxy editions that carried the 2012 All-Star weekend in Orlando through to the extraterrestrial theme that was omnipresent in Houston.

“We were surprised,” he said. “We definitely didn’t think that it would cause as much chaos as it did last year, but it’s great. And that’s kind of what pushes the creativity for the team. We’re always trying to make sure we deliver something special.”

The detail and design that was put into each player’s special edition shoe is truly something to behold, as was the retail space that came together for the All-Star weekend celebration. Seeing the space in its finished form made it well worth all the hard work the design team put into it, beginning more than 12 months before the final vision was realized.

“This totally made it worth it,” Goto said. “It totally brought a tear to my eye. People were down here a couple of days [before the opening] just sending me pictures of how the space was building out, and I was like, no way! I got totally excited. We worked on the product so long ago thinking, ‘it would be cool if they did this, or it would be cool if they did that.’ But they actually made everything happen.”


Nike Basketball Area 72 space at All-Star weekend in Houston

Dikembe Mutombo and Bismack Biyombo squabble over finger-wagging rights

TORONTO, CANADA - APRIL 16: Bismack Biyombo #8 of the Toronto Raptors wags his finger after blocking a shot against the Indiana Pacers in Game One of the Eastern Conference Quarterfinals during the 2016 NBA Playoffs on April 16, 2016 at the Air Canada Centre in Toronto, Ontario, Canada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory copyright notice. (Photo by Tom Szczerbowski/Getty Images)
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Bismack Biyombo has been doing the Dikembe Mutombo finger wag after blocks for years, and the Raptors center has said Mutombo gave him permission.

But with Biyombo breaking out and blocking shots during the playoffs, it has drawn more attention – and Mutombo’s ire.

Mutombo, via TMZ:

“I don’t know when did that conversation took place,” Mutombo said … “Him and I need to talk this summer.”

“He claim in the newspaper and everywhere he said I gave it to him. I said, Did I gave him? Was it family? Cosign? But you know what, he’s a young man, man, I let him enjoy the fame. He’s making me famous!”

“I will see him in the Congo this summer so him and I will talk back home with nobody around us.”

This is dumb.

1. Mutombo already approved of Biyombo finger-wagging. Mike Mazzeo of ESPN:

2. I’m sure Biyombo means nothing but to pay tribute to Mutombo and show up opponents – two noble goals. There is no good reason for Mutombo to be upset. He’s being honored.

Yet, this whole thing has Biyombo on edge. Josh Lewenberg of TSN:

Keep finger-wagging, Bismack. Mutombo will come around.

Report: Wizards to offer Bradley Beal five-year max contract on July 1

Washington Wizards guard Bradley Beal reacts after making a 3-point shot during the second half of an NBA basketball game against the Utah Jazz, Thursday, Feb. 18, 2016, in Washington. The Wizards won 103-89. (AP Photo/Alex Brandon)
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Bradley Beal isn’t messing around when setting his value in free agency this summer.

I’m a max player.”

Apparently, the Wizards agree.

J. Michael of CSN Mid-Atlantic:

Just as the Wizards did with John Wall, offering him a max deal early in the process of negotiation, they’ll do the same with Bradley Beal, a person with knowledge of the situation told CSNmidatlantic.com earlier this week.

This is a smart move.

Washington could let the market dictate Beal’s price, but with the salary cap skyrocketing, it’s bound to come in at a max salary anyway. By offering him a max deal on day one, the Wizards can get Beal on board with re-signing when the time is right.

Beal’s cap number will be $14,236,685 until signed or renounced. Once signed, his 2016-17 salary will become his cap number, and the max projects to be $21,579,000. So, Washington could spend the difference (projected to be  $7,342,315) then exceed the cap to re-sign Beal using his Bird rights.

Beal could get impatient and interrupt those plans, but why would he sign a max offer sheet elsewhere (projected to be worth about $92 million over four years) that the Wizards will surely match if he can just re-sign directly and get about $124 million over five years? Washington is trying to ensure he doesn’t find a reason.

Report: Warriors fretted during 2015 NBA Finals because Kyrie Irving and Kevin Love were out

PHOENIX, AZ - DECEMBER 28:  (R-L) Kevin Love #0 and Kyrie Irving #2 of the Cleveland Cavaliers during the NBA game against the Phoenix Suns at Talking Stick Resort Arena on December 28, 2015 in Phoenix, Arizona.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Christian Petersen/Getty Images)
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Some Cavaliers fans still want to put an asterisk on the Warriors’ 2015 championship, because Kyrie Irving and Kevin Love were injured during the Finals.

Apparently, Golden State had the complete opposite view.

Zach Lowe of ESPN:

Irving and Love have been the central players in Cleveland’s worst breakdowns. Opponents in the playoffs have scored 1.09 points per chance when they involve those two as the primary pick-and-roll defenders in a play that leads directly to a shot attempt, drawn foul or turnover, per SportVU data provided to ESPN.com. That would have ranked last by a mile among 119 two-man combos that defended at least 250 pick-and-rolls in the regular season, per that SportVU data set.

Zoom out to include any trip that features a pick-and-roll targeting Irving and Love at any time, and the number gets worse: a hideous 1.207 points allowed per possession, stingier than only one of those 119 duos — the Jrue Holiday/Ryan Anderson pairing in New Orleans.

Opponents know this stuff. They are putting Irving and Love into twice as many pick-and-rolls each game as they averaged in the regular-season, a massive jump out of proportion to the slight uptick in minutes the two are playing together. These are the sort of numbers that had members of the Golden State Warriors’ coaching staff quietly fretting when both Love and Irving missed last year’s NBA Finals, forcing the Cavs to play superior defenders in their place.

This is how the Warriors operate. They’re arrogant. They reportedly believed they’d sign Kevin Durant. Owner Joe Lacob told The New York Times: “We’re light-years ahead of probably every other team in structure, in planning, in how we’re going to go about things. We’re going to be a handful for the rest of the N.B.A. to deal with for a long time.”

So, I believe Golden State thought Irving and Love – two stars – getting hurt lowered its odds of winning. That doesn’t make the Warriors right, but there is a logic to this thought process.

If the Cavs would’ve had their top talent – including Irving and Love – on the floor, I don’t think they could’ve played the grind-it-out style that better matched up with Golden State. Giving more prominent roles to Tristan Thompson and Matthew Dellavedova and running all the offense through LeBron James made the game rougher and slower, and the Warriors struggled in that style.

That’s why I don’t accept this thought process: “Cleveland pushed the Warriors to six games without Irving and Love. Imagine what the Cavs would’ve done with those two.” It’s not that simple. The Cavaliers couldn’t have played the same way with Irving and Love, and the freer-paced alternative would’ve played into Golden State’s hands.

I believe the Warriors would’ve won that series regardless of Irving’s and Love’s injuries. Many disagree. We’ll never know.

But I do get a kick out of the idea that Cleveland fans and Golden State coaches were similarly – though for very differently reasons – distraught about Irving’s and Love’s injures.

Report: Raptors (update: probably wouldn’t have) fired Dwane Casey if they lost in first round

INDIANAPOLIS, IN - APRIL 23:  Dwane Casey the head coach of the Toronto Raptors disagrees with an offical's call in the game against the Indiana Pacers during game four of the 2016 NBA Eastern Conference Quarterfinal Playoffs at Bankers Life Fieldhouse on April 23, 2016 in Indianapolis, Indiana.   NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Andy Lyons/Getty Images)
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Update: Lowe clarified in an update to his piece:

Toronto might have been one gaffe by Pacers coach Frank Vogel in Game 5 away from bowing out in the first round again, a crusher that would have raised questions about Casey’s job security — even with Toronto holding a 2016-17 option they were leaning toward picking up regardless of the Pacers series, sources say.

These types of mixed signals show why you shouldn’t always take general managers at their word when they give coaches votes of confidence.

 

Raptors general manager Masai Ujiri on Dwane Casey before the playoffs, via Josh Lewenberg of TSN:

If we don’t go past the first round, what’s going to happen? Coach Casey deserves to be the coach. He deserves to be our coach in the future.

Casey was coming off an impressive regular season. Toronto won a franchise-record 56 games, and Casey finished fifth in Coach of the Year voting.

But would the Raptors really keep him if they lost in the first round as the higher seed for the third straight year?

I know what Ujiri said. But it’s one thing to like Casey as a coach – I do – and another to watch another first-round upset unfold in front of your eyes. The experience of seeing four losses to the Pacers can change someone’s mind – and reportedly would’ve changed Ujiri’s.

Zach Lowe of ESPN:

Toronto might have been one gaffe by Pacers coach Frank Vogel in Game 5 away from bowing out in the first round again, a crusher that would have cost Casey his job, per several league sources.

Of course, the Raptors beat Indiana in seven games, slipped past the Heat in seven games and have beaten the Cavaliers twice in the Eastern Conference finals. That ought to preserve Casey’s job, even if Toronto is eliminated in Game 6 tonight.

The Raptors are at the point where they need a quality playoff coach. For the better part of three straight postseasons, Casey didn’t look like one. He still hasn’t come close to answering all the questions about him, but he has created enough doubt about his postseason proficiency.

Casey has done quality work transforming the Raptors. Unless they’re more certain he can’t get the deeper in the playoffs, they should keep him and give him a chance to try.