A detailed look at Nike Basketball’s Area 72 space from All-Star weekend in Houston

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Nike Basketball pulled out all the stops during All-Star weekend to showcase its extraterrestrial lineup of special edition kicks that would be worn by Kobe Bryant, LeBron James, and Kevin Durant during the NBA’s midseason exhibition.

Setting up shop inside the Houston Galleria mall, Nike created an Area 72 retail space that allowed fans to get the full space-age experience. It was impossible to miss the large black dome in the center of the mall’s lower level that housed the exhibit — it was eye-catching from above, and even at a distance.

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Once inside, fans enter a hallway with silver “space boot” versions of the shoes lining the walls, which leads them into the main area of the exhibit.

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After passing through the hallway, you find yourself in the center of things, where the real All-Star edition shoes are all on display. This was one of the cooler parts of the experience, where everyone entering received an access card with a unique code on it.

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Visitors walked around the exhibit where the shoes were encased in glass, and got to enter their code on a keypad. If the display read “access denied,” they didn’t win anything. But if it lit up with “access granted,” a key was revealed and they could unlock their size of the pair of shoes that they had just won.

One young man really wanted to win badly, and would rest his head against the display, eyes closed as he was deep in meditation (or perhaps prayer) before entering his code on the keypad. Unfortunately, he wasn’t among the chosen ones, and let out an exasperated yelp after being denied at all three tries.

There was plenty more detail to see, including video displays featuring Bryant, James, and Durant. Near the display’s exit was a customization booth, where merchandise that included socks, shirts, and track jackets could be special-ordered with various Area 72 design options. This was packed consistently throughout the weekend, and orders took between 1-2 hours to complete.

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Nike held player appearances at the space throughout the weekend, which included the three biggest names in the game whose shoes were prominently featured. The crowds were at times alost unmanageable, which speaks to the success of the space, as well as to the popularity of the NBA and the merchandise supporting the league fans love to watch.

During my visit, I caught up with Erick Goto, a member of the design team that created all of this. One of the more interesting things we discussed was how the design process for the All-Star edition shoes, as well as the theme that would carry the company’s vision throughout the weekend, was over a year in the making.

As we talked about all that went into the design process, Goto was like an actor who works on a film a year or more before it’s released, and then has to discuss it again after it’s become a distant part of his professional past.

“Up until a couple weeks, ago, I really didn’t know how excited to be about this whole thing,” he said. “But seeing all the images of how the space would look, I got so excited because you know, you’re working on it a year ago, and you’re done with that stuff. It was so long ago.”

Goto said the design team was surprised with how popular the space-age themes have become, beginning with the Galaxy editions that carried the 2012 All-Star weekend in Orlando through to the extraterrestrial theme that was omnipresent in Houston.

“We were surprised,” he said. “We definitely didn’t think that it would cause as much chaos as it did last year, but it’s great. And that’s kind of what pushes the creativity for the team. We’re always trying to make sure we deliver something special.”

The detail and design that was put into each player’s special edition shoe is truly something to behold, as was the retail space that came together for the All-Star weekend celebration. Seeing the space in its finished form made it well worth all the hard work the design team put into it, beginning more than 12 months before the final vision was realized.

“This totally made it worth it,” Goto said. “It totally brought a tear to my eye. People were down here a couple of days [before the opening] just sending me pictures of how the space was building out, and I was like, no way! I got totally excited. We worked on the product so long ago thinking, ‘it would be cool if they did this, or it would be cool if they did that.’ But they actually made everything happen.”


Nike Basketball Area 72 space at All-Star weekend in Houston

Clippers say Milos Teodosic out indefinitely with plantar fascia injury

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The LA Clippers needed everything to go right for them injury-wise to be able to survive losing Chris Paul the same year many teams in the Western Conference got much stronger. Sunday’s news that rookie Milos Teodosic is out indefinitely with a left plantar fascia injury won’t help the confidence of fans in southern California.

Teodosic suffered the injury during a game against the Phoenix Suns earlier in the week. Teodosic could be seen pulling up lame toward the near corner on a seemingly innocuous play, which you can watch above.

Here is the release from the team on Teodosic’s injury..

Via Twitter:

Teodosic was expected to be a boost for the Clippers’ offense, who lost Paul over the offseason to the Houston Rockets. Teodosic is a 30-year-old rookie whose passing acumen was sure to be a highlight reel staple over the course of the season.

Plantar fascia injuries can be tough for players to come back from, although the severity of the injury can vary greatly. In the past, players like Damian Lillard and Al Jefferson have made relatively speedy recoveries or have been able to play through the injury itself.

However, a plantar fascia issue can be a tough one and is often difficult to get to recover given the inherent stress level of the area and because soft tissue injuries can be pesky. Obviously, a word like “indefinitely” is pretty dang scary.

Meanwhile, the Suns had a few issues of their own on Sunday. They fired head coach Earl Watson and point guard Eric Bledsoe tweeted out that he no longer wanted to be “here”. The former Clippers point guard has already had lobbyists from LA come calling. Big man DeAndre Jordan already tweeted that he wanted Bledsoe to “come back home”.

Someone has to trade for Bledsoe. Might as well be the Clippers.

Report: Suns fire Earl Watson within an hour of Eric Bledsoe’s tweet

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Things are just getting weirder in Arizona.

According to ESPN’s Adrian Wojnarowski, the Phoenix Suns have fired head coach Earl Watson. This comes in less than an hour after Suns point guard Eric Bledsoe tweeted out that he no longer wanted to be “here”. The assumption is that the “here” meant with the Suns organization, although Bledsoe nor the team have clarified.

Phoenix was always slated to be a bad team but they have been an absolute mess to start the season. Just three games in and they have yet to win a contest. They have lost by a combined 92 points in those games during some hilariously bad efforts. While Watson’s firing is sudden, it’s not entirely surprising.

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Meanwhile, it’s not clear what the Suns will do from here both with Bledsoe and in filling the head coach spot on the bench.

Teams like the New York Knicks and Indiana Pacers have struggled when players have requested a trade publicly. Much of their leverage is lost and it could be harder to find a usable return for Bledsoe. A friend of LeBron James, Bledsoe has been rumored in trades from Phoenix to places like Cleveland for years. Now, it will be curious to see if the Suns will need to move him and what they can get for Bledsoe once a deal is done. Any assets will be a vital to their rebuilding process.

In terms of coaching, Phoenix has both Ty Corbin and Jay Triano on the bench, both of which who have been head coaches in the NBA before. It appears Triano will be stepping into the interim role, but that still leaves the question of what Phoenix should do from here on out. A directionless team in the middle of a rebuild with less-than-stellar ownership is a recipe for continued failure.

Phoenix has been a poorly-run organization for some time, particularly when it comes to expenses. Phoenix owner Robert Sarver is notoriously cheap, even going so far as selling draft picks outright. Phoenix exchanged players like Marcin Gortat, Rudy Fernandez, and Rajon Rondo for pennies on the dollar.

They are already the worst team in the NBA, one of their star players wants out, and now they no longer have a head coach. If you are a basketball fan in Phoenix, things have to be tough for you right now.

Suns PG Eric Bledsoe tweets “I don’t want to be here”

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The Phoenix Suns were always going to be a bad team, but I think we were all surprised when they started off the season with a historical loss to the Portland Trail Blazers. Now, it seems things are getting worse.

On Sunday, Suns point guard Eric Bledsoe sent out a message on Twitter that seemed to insinuate that he no longer wanted to be a part of the organization in Phoenix.

That tweet set the NBA sphere on fire during a relatively sleepy afternoon. Ramifications of players being open with their requests to move teams has not always played out well for the organizations. Think about the decreased leverage for the Knicks and Pacers when it came to Paul George and Carmelo Anthony.

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It would be a major bummer for fans in Arizona if Bledsoe does indeed want out of Phoenix. The team has played all of three games, and after years of trade speculation around Bledsoe so it would be a huge blow to give him up to suitors for pennies on the dollar.

As of publication on Sunday afternoon we have yet to confirm that this is the intent of Bledsoe’s tweet, but no doubt we will hear more about it as the day goes on.

NBA fines Kyrie Irving for profanity directed toward fan in Philly (VIDEO)

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We were waiting for this moment this weekend and now it’s here. Boston Celtics point guard Kyrie Irving has been fined $25,000 by the NBA for cursing at a fan in Philadelphia after the Celtics beat the 76ers.

This comes in the wake of the DeMarcus Cousins getting fined the same amount for getting into a similar altercation with a fan.

The NBA released the news Sunday in a statement issued through their PR department.

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If you haven’t seen video of the incident, you can watch it below. Fair warning, there is obviously some very NSFW language in the media the ahead.

For what it’s worth, Irving said that he did not regret saying anything to the fan.

Via ESPN:

“At the end of the day, we’re human. It’s in heat of the moment and frustrations arise, we were at halftime, we were down by 4, in an environment, a season-opener in Philly. Being with a young team like we have here and staying composed, handling that before we go in the locker room and addressing what we have to do in the locker room and going out and handling business and getting the W, that’s really the only thing that matters to me.

“It’s up to the league at this point. But, like I said, I’m going to take full responsibility for what I said. I don’t have any regrets for it.”

Boston’s next game is on Tuesday at home against New York.