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Lakers owner Jerry Buss changed the very image of NBA

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Jerry Buss may have been in a hospital bed more than a thousand miles away, but his fingerprints were all over NBA All-Star weekend in Houston. There were Alicia Keys and Ne-Yo performing their music, more celebrities than there were seats courtside, there were dancers and entertainers during timeouts and between quarters. And there was some good basketball on the court (well, for an All-Star Game).

Jerry Buss changed the NBA to look more like that. He was the first owner to really embrace that he was not just putting together a team, he was marketing basketball. He understood that the steak needed sizzle.

Buss passed away at the age of 80 on Monday morning.

Buss purchased the Lakers from Jack Kent Cooke in 1979 for $67 million (that price included the Fabulous Forum arena, the NHL’s Kings and a ranch). Forbes estimated the Lakers worth recently at just over $1 billion. So you can add “smart business man” to the list of things he did.

What many basketball fans will remember him for is winning — the Lakers won 10 NBA titles under his ownership and made it to the finals 13 times. They produced legends of the game such as Magic Johnson and Kobe Bryant, plus welcomed others such as Shaquille O’Neal. Under Buss’ watch the Lakers grew into the center of the Los Angeles sports universe, and one of the most recognized brands in all of sport.

But where Buss was truly an innovator was off the court.

Back in 1979 most NBA owners treated basketball as, well, basketball. You came to the game, there was nothing else. Buss understood what he had purchased was an entertainment enterprise that sold basketball. He bought the steak, what he needed to add was sizzle.

First in came the Laker Girls, the first dance team unit in the league. Next was Dancing Barry — a guy in top hat and tails who would dance through the crown during timeouts, which seems quaint now but was a revolution in entertainment back in the day. Soon music was being pumped through the arena during breaks. Nobody else was doing that, but Buss started putting on a show with basketball at the heart of it.

Buss made Lakers games the coolest place to be seen in L.A., and the celebrities flocked (and still do). Buss established the Forum Club so celebrities had a place to throw back a few cocktails (and plenty of drugs, if we’re going to be honest) before, after and during the game. When they left the club those celebrities sat in very visible courtside seats. Jerry Buss lived that lifestyle, too — he was always seen with a beautiful young woman on his arm. He was part of the scene.

None of it would have worked if the team stunk, but in the Lakers first draft after Buss bought the team they got the No. 1 pick and selected Magic Johnson. He and Buss were a perfect fit — Magic wanted to entertain and had a bigger-than-life personality on the court. It was Showtime and it was fun to watch — plus they won. A lot. It was a captivating era of the NBA that lifted the league out of a time in the 1970s when NBA finals games were taped delayed and shown at midnight.

“The NBA has lost a visionary owner whose influence on our league is incalculable and will be felt for decades to come,” NBA Commissioner David Stern said in a statement. “More importantly, we have lost a dear and valued friend. Our thoughts are with the family at this difficult time.”

Mark Cuban has talked about what he did in Dallas to turn around what had been one of the worst franchises in the NBA was based in part on what Buss did. Today, every team — even the Boston Celtics — has dance teams. Every team pumps in the music in time outs.

Every team sells sizzle with the steak. And they can thank Dr. Buss for that.

Dion Waiters explains decision to sign with the Heat in an Instagram post

OKLAHOMA CITY, OK - MAY 24:  Dion Waiters #3 of the Oklahoma City Thunder reacts in the first quater against the Golden State Warriors in game four of the Western Conference Finals during the 2016 NBA Playoffs at Chesapeake Energy Arena on May 24, 2016 in Oklahoma City, Oklahoma. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ronald Martinez/Getty Images)
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On Monday, Dion Waiters agreed to a one-year, $2.9 million deal with the Heat, far less than most people thought he would get as one of the few significant free agents still on the market. Tuesday afternoon, he posted an explanation on Instagram for his deal.

Here’s what he said:

I didn’t do it for the money… I did it for the opportunity to go out & ball & have fun. Everything else will take care of its self!!! I just felt like it was the best situation for me…& my family. I could have waited & got wat I wanted. But I rather be happy then miserable at the end of the day!!! Meaning Yu can have everything & still not be happy… #heatnation let’s get it!!! #provethemwrong #stamped #Philly

It seems clear, based on the market, that the kinds of offers Waiters was hoping for weren’t out there for him. In Miami, with Dwyane Wade gone, he’ll probably start at shooting guard and have plenty of opportunities to prove himself in hopes of landing a long-term deal next summer.

Report: Celtics sign second-round pick Demetrius Jackson to four-year deal

PHILADELPHIA, PA - MARCH 27:  Demetrius Jackson #11 of the Notre Dame Fighting Irish walks to the bench late in the second half against the North Carolina Tar Heels during the 2016 NCAA Men's Basketball Tournament East Regional Final at Wells Fargo Center on March 27, 2016 in Philadelphia, Pennsylvania.  (Photo by Elsa/Getty Images)
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While we wait for the Celtics to make a bigger move to trade for another star, they’re filling out the end of their roster. Sheridan Hoops’ Michael Scotto is reporting that they’ve signed Demetrius Jackson, the No. 45 pick in last month’s draft, to a four-year deal.

Jackson declared for the draft after his junior season at Notre Dame. Talent-wise, he has the chance to be a major steal for Boston — DraftExpress has him ranked as the 17th-best overall prospect in this year’s draft class. But he might not play much his first year. The Celtics’ roster is already crowded and there’s still the chance that they’ll make another move with some of their much-vaunted assets if the right star becomes available.

Hawks sign former Michigan State center Matt Costello

ST LOUIS, MO - MARCH 18: Matt Costello #10 of the Michigan State Spartans handles the ball against Darnell Harris #0 of the Middle Tennessee Blue Raiders in the second half during the first round of the 2016 NCAA Men's Basketball Tournament at Scottrade Center on March 18, 2016 in St Louis, Missouri.  (Photo by Dilip Vishwanat/Getty Images)
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ATLANTA (AP) — The Atlanta Hawks have signed undrafted rookie free agent center Matt Costello of Michigan State.

The 6-foot-9, 245-pound Costello averaged 5.7 points and 5 rebounds on the Hawks’ summer league team in Las Vegas.

Costello averaged 10.7 points and 8.2 rebounds as a senior at Michigan State. He holds the school’s career record with 146 blocked shots.

Terms of the deal were not released.

Watch Jamal Crawford drop an effortless 44, hit game winner at Seattle pro-am

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Jamal Crawford knows how to get buckets.

He does it against NBA level defenders, so put him in a free-flowing pro-am — let’s say the Seattle pro-am in his hometown — and he barely breaks a sweat dropping 44. And nailing the game winner.

Doc Rivers hopes to see a lot of that next season.