Lakers owner Jerry Buss changed the very image of NBA

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Jerry Buss may have been in a hospital bed more than a thousand miles away, but his fingerprints were all over NBA All-Star weekend in Houston. There were Alicia Keys and Ne-Yo performing their music, more celebrities than there were seats courtside, there were dancers and entertainers during timeouts and between quarters. And there was some good basketball on the court (well, for an All-Star Game).

Jerry Buss changed the NBA to look more like that. He was the first owner to really embrace that he was not just putting together a team, he was marketing basketball. He understood that the steak needed sizzle.

Buss passed away at the age of 80 on Monday morning.

Buss purchased the Lakers from Jack Kent Cooke in 1979 for $67 million (that price included the Fabulous Forum arena, the NHL’s Kings and a ranch). Forbes estimated the Lakers worth recently at just over $1 billion. So you can add “smart business man” to the list of things he did.

What many basketball fans will remember him for is winning — the Lakers won 10 NBA titles under his ownership and made it to the finals 13 times. They produced legends of the game such as Magic Johnson and Kobe Bryant, plus welcomed others such as Shaquille O’Neal. Under Buss’ watch the Lakers grew into the center of the Los Angeles sports universe, and one of the most recognized brands in all of sport.

But where Buss was truly an innovator was off the court.

Back in 1979 most NBA owners treated basketball as, well, basketball. You came to the game, there was nothing else. Buss understood what he had purchased was an entertainment enterprise that sold basketball. He bought the steak, what he needed to add was sizzle.

First in came the Laker Girls, the first dance team unit in the league. Next was Dancing Barry — a guy in top hat and tails who would dance through the crown during timeouts, which seems quaint now but was a revolution in entertainment back in the day. Soon music was being pumped through the arena during breaks. Nobody else was doing that, but Buss started putting on a show with basketball at the heart of it.

Buss made Lakers games the coolest place to be seen in L.A., and the celebrities flocked (and still do). Buss established the Forum Club so celebrities had a place to throw back a few cocktails (and plenty of drugs, if we’re going to be honest) before, after and during the game. When they left the club those celebrities sat in very visible courtside seats. Jerry Buss lived that lifestyle, too — he was always seen with a beautiful young woman on his arm. He was part of the scene.

None of it would have worked if the team stunk, but in the Lakers first draft after Buss bought the team they got the No. 1 pick and selected Magic Johnson. He and Buss were a perfect fit — Magic wanted to entertain and had a bigger-than-life personality on the court. It was Showtime and it was fun to watch — plus they won. A lot. It was a captivating era of the NBA that lifted the league out of a time in the 1970s when NBA finals games were taped delayed and shown at midnight.

“The NBA has lost a visionary owner whose influence on our league is incalculable and will be felt for decades to come,” NBA Commissioner David Stern said in a statement. “More importantly, we have lost a dear and valued friend. Our thoughts are with the family at this difficult time.”

Mark Cuban has talked about what he did in Dallas to turn around what had been one of the worst franchises in the NBA was based in part on what Buss did. Today, every team — even the Boston Celtics — has dance teams. Every team pumps in the music in time outs.

Every team sells sizzle with the steak. And they can thank Dr. Buss for that.

Dwight Howard still feeling ‘super’ expectations with Hornets

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DETROIT – Dwight Howard went from leading Orlando in the NBA Finals to playing in star-studded Los Angeles to joining a Houston team that also fancied itself a contender to being the highest-paid player in his hometown Atlanta to… landing in Charlotte, a small-market franchise with modest ambitions.

The spotlight finally off the former No. 1 pick, Howard doesn’t feel reduced pressure.

“Everybody expects me to be Superman every single night,” Howard said.

Howard is diving into his new situation – his third team in three years – headfirst. He’s leading pregame huddles and the Hornets onto the court.

“I have the most experience,” said Howard, in his 14th season. “So, it’s not to come in and fit in. It’s to come in and be a leader.”

This is the latest referendum on Howard. Despite eight All-NBA selections (most of them first-team) and three Defensive Player of the Year awards, he faces relentless criticism of his legacy.

His exit from the Magic was so ugly, it’s known as the Dwightmare. His feuding with the Lakers great is the stuff of legend in Kobe Bryant mythology. Howard never clicked with James Harden with the Rockets. The Hawks unloaded him for a paltry return in what was more salary rearrangement than salary dump, and his former teammates reportedly cheered.

Howard just seems to rub people the wrong way.

That makes his latest test in Charlotte so interesting. Howard is supplanting maybe Kemba Walker as the face of the team and definitely Cody Zeller as starting center. The Hornets have found success with Zeller, going 63-53 when he starts and 57-73 otherwise the last three seasons.

“The nature of his game, he plays in a way to help other people play better,” Hornets coach Steve Clifford said of Zeller. “He is a screener. He is a ball-mover.”

In other words, the type of player teammates love.

Is Howard?

Howard is still solidly productive. In Charlotte’s season-opening loss to the Pistons, he posted 10 points, 15 rebounds and two blocks – and ruffled a few feathers. Vince Ellis of the Detroit Free Press:

https://twitter.com/Vincent_Ellis56/status/921100491362365440

Dirty-work players who irritate opponents are revered. High-priced players who irritate their teammates are loathed.

Howard walks a fine line.

He returned to Atlanta with emotion and expectations. By the end of his time with the Hawks, everyone seemed unhappy. Still, Howard says he’s grateful for the opportunity to play in front of people, especially his grandparents, who watched him grow up.

“Atlanta is going to be my home,” Howard said. “The Hawks is always going to be my favorite team.”

It’s just never easy for Howard.

Even a career Basketball Reference pegs as 99% likely to end in the Hall of Fame based on his tangible accomplishments stirs controversy.

“He’s a Hall of Famer right now if he never played another game,” Clifford said.

Said Pistons coach Stan Van Gundy, who coached Howard in Orlando: “It’s mind-boggling to me that would be any debate there.”

It’s probably easier for Van Gundy and Howard to recall their time together fondly than it was to enjoy it while partnered. Clifford, who was an assistant in Orlando and Los Angeles while Howard was there, is just getting into his time as Howard’s head coach.

It’s those middle moments, in the throes of long seasons, that have proven difficult for Howard and those around him.

Here he is in Charlotte, hosting the Hawks tonight, and facing another challenge. The Hornets would probably be happy just making the playoffs and ecstatic advancing, which would be their first playoff-series victory since reemerging as the Bobcats in 2004. Howard, who has reached three conference finals, is counting on himself to lead them there – even if nobody else is anymore.

Kobe Bryant still has it, bounces shot in from near half court

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This was a Nike gala, an event with a basketball theme. The court was lit up from below, there were tables at half court, and people had drinks in their hands.

Kobe Bryant was there, stylishly dressed in black. So was famous model Winnie Harlow.

Know that regardless of the setting, Kobe still has game.

Draymond Green, Andre Iguodala cleared to play vs. Pelicans Friday

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Without Draymond Green in the fourth quarter Tuesday night in the opener, and with Andre Iguodala out for the game, the Warriors defense fell apart against Houston. The Rockets scored 34 points in the quarter and came from behind to beat a Warriors team that had been in control of the game up to that point. There was more to it than just Green’s balky knee, but without the Defensive Player of the Year they are not the same.

Bad news for the Pelicans: Green and Iguodala have been cleared to play in New Orleans Friday. Green had an MRI and it came back negative.

Green admitted he was concerned that the injury, via Anthony Slater of The Athletic.

Now it is the Pelicans who should be concerned. The Warriors will want to wash the feeling of that opening night loss off them.

Report: Kevin Love was frustrated with move to center

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With Derrick Rose having to start at point guard (until Isiah Thomas returns sometime in early 2018) and Dwyane Wade starting at the two, Cavaliers coach Tyronn Lue had no choice but to move Kevin Love to starting at center. The Cavaliers desperately need the floor spacing to open up driving lanes and options for LeBron James. Start Tristan Thompson at the five (with Love at the four and Jae Crowder coming off the bench) and it adds another non-shooter to the mix that allows opposing defenses to just pack the paint and force LeBron to be a jump shooter.

That doesn’t mean everyone liked the change.

Love admitted to Chris Fedor of the Cleveland Plain Dealer he was frustrated with the move at first.

“It’s been a little bit of a change for me,” Love admitted. “I still find myself spacing a little bit wanting to roll a little bit more and on the defensive end just playing the primary big on their team the whole time on the defensive end. It’s been a little bit different figuring things out on that end, but it comes with the growth I’m talking about. We need to do that and hopefully be a machine when things start clicking.”

Lue put it this way.

“We’re going to try it out and see how it works. He was frustrated at first, but now he’s enjoying it.”

While in certain matchups, when the opposition has a more traditional center, the Cavs may go back to the Love/Thompson front line for a stretch. But the small ball lineup is the way Cleveland should be leaning, even with its clear defensive deficiencies. We saw that in the opener with Love’s dagger three in the fourth quarter.

Love is adjusting, he’s already sacrificed a lot to play with LeBron. This is just another step in that evolution.